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DM means Direct Message. ... Dm in social networks like Instagram stand for/mean “Direct Message” so basically a message that will go straight to somebody and not to all your followers. Mubtada Ali, Software Engineer at Arbisoft (2017-present) Answered Aug 10, 2017. DM stands for Direct Message.The 100 Most Important Social Media AcronymsTake the social media acronym quiz!In creating this answer, I quickly put together a short and sweet quiz on some of the terms that appear in the glossary here. Test your knowledge to see which acronyms you know and which you might learn!Acronyms are a natural fit for social media networks. These platforms are based on short and snappy communication, so it makes sense for people to rely on abbreviations, especially for common phrases.But understanding shorthand isn’t just important for the messages you send. There are social media acronyms that you’ll find in business meetings, in marketing or sales reports, and from your IT team. To be the best at your job, you’ll need to know all of the most common abbreviations.This list of acronyms can help you stay fresh with the latest lingo, online and off.Network-Specific AcronymsTo start, it’s probably most helpful to review some of the common acronyms that are tied to specific social media networks. They’re generally intuitive, but you should be sure they’re locked in your brain.1. FB: Facebook.2. G+: Google+.3. IG: Instagram.4. LI: LinkedIn.5. YT: YouTube.There are also a few regularly used acronyms that describe features on those networks. If you’re on Twitter in particular, these are a must-know for improving your communications among team members and with your online audience.6. DM: A “Direct Message” is a one-on-one message sent on Twitter that is only visible to the two individuals exchanging them.7. MT: Sometimes when you’re resharing a Tweet, you’ll alter the text. That makes it a “Modified Tweet.” That may mean shortening it to fit within the character limit or removing the poster’s handle if they have a private account.8. PM: “Private message” is the more general term for any one-on-one communication that’s not visible to the public. It includes DMs.9. RT: A “Retweet” is when you publish somebody else’s Tweet, in its entirety, to your own feed.For BusinessBusiness experts have always had a unique set of terminology. Many of the general terms that would come up in marketing meetings are equally useful in a social media context.10. B2B: This “business to business” label refers to companies that are selling to other companies.11. B2C: On the other hand, “business to consumer” designates a company that is selling to individuals.12. CMGR: This is the abbreviation for “community manager.”13. CMS: A “content management system” is the tool you use for editing, scheduling and publishing any written material for the web.14. CPC: The “cost per click” is the dollar amount an advertiser pays for every person who clicks on an ad.15. CPM: “Cost per thousand” measures an ad’s impressions rather than its clicks (as in CPC).16. CR: The “conversion rate” is a simple equation: the number of people who take an action divided by the number who could have.17. CTA: A “call to action” is a statement that asks the reader to do something. This is usually a specific action related to building the company’s social presence or to getting involved in a marketing push.18. CTR: The “clickthrough rate” is a particular type of conversion rate where the action in question is clicking on a link.19. KPI: A “key performance indicator” is a metric your team or business uses to measure success in achieving goals. For social media, this could be a measurement of engagement, conversions, shares or clicks, depending on your purpose in being on those networks.20. PPC: “Pay per click” is a metric for advertising costs that’s the same as CPC.21. PV: This stands for “page views.”22. ROI: “Return on investment” measures the money you make in relation to the money you spent to make it. It’s a way of assessing the success of certain promotional or advertising efforts.23. UGC: The term “user generated content” encompasses any written or visual material that the individuals using a platform create, from comments or blog posts, to photos or video clips.The Technical TermsThese may not come up frequently in your regular water-cooler chats, but it’s useful for anybody working in social to understand some of the most relevant technical abbreviations. These cover a range of acronyms related to online business that could come up in a chat with the IT team or when dealing with a customer support ticket. In either case, you don’t want to be nodding along without knowing what’s being discussed.24. API: An “application programming interface” is a set of rules for how pieces of software interact. Your social media management tools use the APIs of Facebook, Twitter and the other networks to post and schedule.25. ESP: Your “email service provider” is the software used for sending emails. This can be an outside service used for email blasts to your audience or for powering your internal team communications.26. HTML: You see these letters all the time, and they stand for “hyper text markup language.” It’s the coding language used to build all webpages.27. ISP: Just as the ESP is the business supplying your email needs, your “Internet service provider” is the company powering your Internet service.28. RSS: A “really simple syndication” is a feed of all posted content from a source, usually a blog.29. SaaS: This is an abbreviation for “software as a service,” which is a subset of companies that are in the business of providing software programs.30. SEM: “Search engine marketing” is how businesses leverage search engines for marketing purposes.31. SEO: “Search engine optimization” is a form of SEM. It refers to the choices you make in your written content that are designed to make sure that your creations appear high in the rankings of the correct search terms.32. TOS: “Terms of service.” Just about any online service, including social networks, has a Terms of Service that you must agree to in order to use it. Marketers will want to keep an eye out for any limitations on business activity and details about ownership, both of your content and your data.33. UI: The “user interface” is the display that a person uses to control a tool.34. UX: The “user experience” is a person’s response and reaction to taking actions within a tool.Just for FunMany of these acronyms crossed over into social media from texting or from online shorthand used in forums. Some of them have been bandied around the Internet for years, but others are more modern inventions. You’ll most likely find these in the public posts made and shared by your followers, or in their comments on your social content. Some of them also get turned into popular hashtags that individuals and brands alike can take advantage of.35. AFAIK: Stands for “as far as I know.”36. AMA: Stands for “ask me anything.” Often used to signal an open Q&A opportunity on a social channel.37. BAE: This abbreviation means “before anyone else,” and is one of the more recent creations. Typically it refers to a person’s significant other, but could be a very close friend as well.38. BFF: A throwback to childhood in the 80’s and 90’s, this still stands for “best friends forever.”39. BRB: “Be right back.” This comes up most often in the context of real-time messaging or chat services.40. BTW: Stands for “by the way.”41. FBO: Stands for “Facebook official.” This most often refers to making a public announcement of a life development, such as a new job or new relationship, on Facebook to your entire social audience.42. FF: The “follow Friday” trend began as a Twitter hashtag for recommending people who merit attention on social. These days, most users don’t make this a weekly update, but save it for giving a signal boost to especially interesting or important social profiles.43. FOMO: Stands for “fear of missing out.”44. FTW: This acronym of “for the win” initiated in the gaming world, but has become a cry of victory or success for all.45. FYI: “For your information.” Another classic that’s still in frequent rotation.46. GTG: “Got to go” can end a conversation.47. ICYMI: “In case you missed it” most frequently is used when sharing content that is not current. That could be a news item from a few days prior or an evergreen blog post that you want to return to circulation.48. IDC: Stands for “I don’t care.”49. IDK: Stands for “I don’t know.”50. ILY: Stands for “I love you.”51. IMHO: This acronym means “in my humble opinion.”52. IMO: A slightly different take, this means simply “in my opinion.”53. IRL: This acronym means “in real life,” and is meant to distinguish between people’s online and offline lives.54. JK: This phrase is “just kidding,” and can be helpful in conveying a light-hearted tone when there’s a possibility for a statement to be misconstrued.55. LMAO: Stands for “laughing my a** off.” Not always the right phrase for a business context, but makes it just as necessary to know this acronym when you see it.56. LMK: Stands for “let me know.”57. LOL: A well-used phrase from the beginning of online chat culture, this means “laughing out loud.”58. NBD: Stands for “no big deal.”59. NM: Stands for “not much.”60. NVM: Stands for “never mind.”61. NSFW: The label “not safe for work” usually designates material that is violent, sexual or otherwise inappropriate for a professional setting.62. OH: Stands for “overheard.” Generally used as context for quotes.63. OMG: Stands for “oh my god” or “oh my gosh.”64. OMW: Stands for “on my way.”65. PODT: Commonly used as a hashtag on image-centric networks, this stands for “photo of the day.”66. PPL: This is shorthand for “people.”67. QOTD: Another frequent hashtag, this one means “quote of the day.”68. ROFL: A close relative of LOL and LMAO, this acronym is “rolling on the floor laughing.”69. SMH: This stands for “shaking my head” and is most frequently used to express shock or dismay.70. TBH: Stands for “to be honest.”71. TBT: If you’re sharing an old photo, you’ll most likely want to use the hashtag for “throwback Thursday.” Just make sure you post on the right day of the week!72. TIL: Stands for “today I learned.”73. TL;DR: This unusual acronym means “too long; didn’t read.”74. WTF: Another salty shorthand, this stands for “what the f***.”75. YOLO: The phrase originated in a song by rapper Drake, but the acronym of “you only live once” has also caught on in social communication.View the index of acronyms & abbreviations:Topic: Social media marketingAPI B2B B2C BL CAN-SPAM CMGR CMS CPC CPM CR CRM CSS CTA CTR CX DM ESP FB FTW G+ GA HT HTML IG IO ISP KPI LI P2P PM PPC PR PV ROI RSS RT RTD SaaS SEM SEO SERP SM SMB SMM SMM SMO SMP SoLoMo SOV TOS UGC UI URL UV UX Via WOM YTTopic: Social media communicationAFAIK AMA ASL b/c B4 BAE bc BFF BRB BTAIM BTW CC DAE DFTBA DGAF ELI5 EM EML F2F FaTH FBF FBO FFS FOMO FTFY FUTAB FYI G2G GG Gr8 GTG GTR HBD HMB HMU HTH IANAD IANAL ICYMI IDC IDK IKR ILY IMHO IMO IRL JK L8 LMAO LMK LMS LOL LOLz MCM MM MT MTFBWY NM NSFL NSFW NVM OAN OH OMG OMW OOTD OP ORLY OTP POTD PPL QOTD ROFL ROFLMAO SFW SMH TBH TBT TGIF Thx TIL TL;DR TLDR TMI TTYL TTYN TTYS Tx Txt w/ WBU WCW WDYMBT WOTD YMMV YOLO YSK YT———————————————A————————————————-AFAIK – As far as I knowEx. “AFAIK, there are no peanuts in a Milky Way bar.”AIDA – Attention, Interest, Desire, ActionThis copywriting formula helps devise a list of events that a reader can take toward converting. It’s particularly effective in website copy, online ads, email, blog posts, and social media updates.AMA – Ask Me AnythingThese initials can be used in social media updates as an open call for questions, and the acronym is also quite popular as a recurring question-and-answer series on Reddit, featuring experts and/or well-known names in a huge variety of fields.Ex. “I’m doing an AMA on Reddit tomorrow at 3pm ET all about space travel!”API – Application Programming InterfaceHave you ever wondered how your favorite app connects to so another of your much-loved services? Buffer, for instance, uses the Twitter API to schedule and post tweets. In general, an API outlines the specifics of software applications, telling components how they should act on an interface.ASL – Age/Sex/LocationOften used in getting to know one another.Ex. “Great to meet you! ASL?”——————————————————B——————————————————b/c, bc – BecauseEx. “I’m late b/c traffic.B2B – Business-to-businessCompanies that focus on selling goods and services to other companies. An enterprise analytics tool, for instance, would be a B2B product. Often times you may see marketing strategies and statistics broken up between B2B and B2C because some of the tactics and tips may differ based on this distinction.B2C – Business-to-consumerCompanies that focus on selling to consumers. A clothing retailer, for instance, would be a B2C company.B4 – BeforeEx. “Ask Alice. She got there B4 me.”BAE – Before Anyone ElseUsed as a term of endearment for someone you care about.Ex. “My BAE and I are staying in tonight.”BFF – Best Friends ForeverEx. “Troy and Abed are total BFFs!”BRB – Be right backEx. “brb, making nachos.”BTAIM – Be that as it mayFor use in arguments and discussions online.Ex. “BTAIM, I still prefer comments on blog posts.”BTW – By the wayEx. “captaindan is not my real name BTW.”————————————————-—C——————————————————CAN-SPAM – Controlling the Assault of Non-Solicited Pornography and Marketing ActThis law was passed in 2003 in the United States in hopes of cutting down on unsolicited email. Per the rules of CAN-SPAM, there is a lengthy list of requirements that businesses or individuals must comply with when sending out email—items like providing the ability to unsubscribe, including a physical mailing address, and no misleading subject lines.CC – Carbon copyOn social media, CC has the same usage as the CC on your emails: to make sure that a Twitter user sees your Tweet, used with the @ mention and their Twitter handle.CMGR – Community managerOften, this person is helpful in engaging with the community on social media, forums, and meetups. The social media manager job description has a lot of crossover with a community manager.CMS – Content Management SystemA CMS is software used to organize, edit, and publish content. WordPress is the CMS we use for the Buffer blog. Ghost is another popular blogging platform that could be used as a CMS.CPC – Cost per clickIn online advertising, cost-per-click refers to the price paid by an advertiser who is charged every time someone clicks on an ad (rather than every time the ad is shown). The cost-per-click is the dollar amount that the advertiser pays for each click.CPM – Cost per thousandIn comparison to cost-per-click, cost-per-thousand is based on the impressions (views) of an ad. In CPM, the advertiser is charged for every 1,000 impressions of an ad. Fun fact: The “M” in CPM stands for “Mille,” which is the roman numeral name for 1,000 (in case you were wondering why it’s CPM instead of CPT).CR – Conversion rateCR is the number of people who take an action, divided by the number of people who could have. For example, if you have 100 visits to your landing page and 25 people click the button, the button has a 25 percent conversion rate.CRM – Customer Relationship ManagementCRM is a way of managing the interaction and communication between your business and its leads or customers. In certain ways, CRM is like an address book with super powers. Salesforce is one of the leading CRM providers online.CSS – Cascading stylesheetThis code language gives websites their look. The layout, colors, fonts, borders, spacing, and all other visual elements of a website occur because of the styles declared in CSS.CTA – Call-to-actionThe word or phrase that’s used to tell people what to do. Click here. Buy now. Learn more. Join us.CTR – Clickthrough rateLike conversion rate, this measures the amount of people who took an action—in the case of CTR, the action is a click—divided by the number of people who could have. In email marketing, for instance, CTR describes the rate at which people clicked on a link in an email, taking into consideration the number of people who received the email.CX – Customer experienceThe sum of all experiences a customer has with you. This could involve interactions with your product, your website, your customer support, or your social media.—————————————————D———————————————-DAE – Does anyone else … ?Ex. “DAE have an invite code for Google Inbox?”DFTBA – Don’t forget to be awesomeEx. “Good luck in your interview! DFTBA!”DM – Direct MessageThis refers to messages received in your private Twitter inbox.Ex. “I’d love to connect! Can you DM me your email address?”————————————————E——————————————-ELI5 – Explain like I’m 5 (years old)This one is often seen on Reddit. It’s used to ask for a simple explanation to a complex topic.Ex. “ELI5, how does wind work?”ESP – Email service providerA program or software that allows you to send emails. MailChimp, for instance, is an ESP, and some large companies have their own ESPs for sending bulk email.—————————————————F——————————————————-F2F – Face to faceEx. “Let’s chat F2F instead of skype.”FaTH – First and Truest HusbandThis doesn’t necessarily refer to one’s actual husband but rather anyone you feel a particular bond toward.Ex. “This relationship has been so incredible, you’ll always be my FaTH.”FB – FacebookFBF – Flashback FridayA theme where you share an old picture or status from back in the day, FBF is often represented in hashtag form (and it’s quite similar to another weekly meme, Throwback Thursday).FBO – Facebook officialThis term refers to one’s relationship status on Facebook. When you’re FBO, you’ve set your status on Facebook to “In a relationship.” Along with signifying the start of a relationship, these initials can also be a way of stating that you won’t believe something until you see it online.Ex. “I got a new car! It’s FBO! (picture)”FF – Follow FridayA trend that began on Twitter, Follow Friday lets you share the names of other Twitter users whom you think your followers should follow.Ex. “FF: @leowid @courtneyseiter @nmillerbooks #buffer”FOMO – Fear of Missing OutFOMO describes a type of social anxiety where you feel that if you miss an opportunity you might miss out on something great. FOMO comes into play quite often with social media where some people are compelled to stay connected so they never miss a big moment.FTFY – Fixed that for youA simple shorthand response when someone corrects someone else online.Ex. “Salem, not Portland, is the capital of Oregon. FTFY.”FTW – For the win!A jubilant exclamation, and sometimes used in jest or sarcastically.Ex. “Churros, FTW!”FUTAB – Feet up, take a breakEx. “Just sent his week’s newsletter! FUTAB. :)”FYI – For your informationEx. “FYI, my Macbook Air smells like fresh popcorn!”—————————————————-—G————————————————-G+ – Google+G2G – Got to toEx. “Talk to you later! G2G!”GA – Google AnalyticsGoogle Analytics is the tool created by Google to help you track your website traffic. We use Google Analytics here at Buffer to pull reports on our most popular content and set goals for conversions of Buffer blog readers to Buffer app customers.GG – Good gameEx. “That was fun! GG! Let’s do it again some time soon. :)”Gr8 – GreatEx. “Gr8 stuff! RT @buffer Check out our new transparency dashboard full of resources!”GTG – Got to goGTR – Got to runEx. “Sorry to cut today’s chat short! GTR!”————————————————-—H———————————————-HBD – Happy birthdayEx. “My best friend is turning 30 today! HBD @annief!”HMB – Hit me backHMU – Hit me upEx. “Let’s chat this week. HMB on my cell.”HT – Hat tipA hat tip is a way for users to give thanks or acknowledgement to other users. It refers to the practice of tipping one’s hat toward a person out of gratitude. You see HT a lot in association with shared content, along with “via,” “by,” and “cc.” In some cases, HT can also refer to “Heard Through,” which provides a similar meaning to Hat Tip.HTH – Here to help / Happy to helpEx. “Anyone need help figuring out the Facebook News Feed? HTH.”HTML – Hyper Text Markup LanguageHTML is the coding language used to build webpages and any other information viewable on the web. HTML is the foundation and the frame of every website you visit. CSS adds the color and layout to the page.———————————————————I————————————————-IANAD – I am not a doctorEx. “Whoa, sounds like strep throat! IANAD :)”IANAL – I am not a lawyerEx. “IANAL, but it seems like you’ve got a pretty good case there!”ICYMI – In case you missed itThis one can be used when resharing something from earlier or in a “things you should know today” format. You might find it often in recap-type posts and updates.Ex. “ICYMI, the Buckeyes won the national championship! #gobucks”IDC – I don’t careEx. “Raining today. IDC.”IDK – I don’t knowEx. “Super tough test today! Our 14th president? IDK. ¯_(ツ)_/¯”IG – InstagramIKR – I know, right?Ex. “ikr RT: @vimeo The most amazing announcement ever. Gotta see this video.”ILY – I love youIM – Instant messagePopular instant messaging apps like AOL Instant Messenger predate the more modern social networks like Facebook and Twitter. Some social networks still have built-in instant messaging features. Facebook Chat is perhaps the most well-known (and widely used) version of IM still around.IMHO – In my humble opinionIMO – In my opinionEx. “I’m not sure it’s a good idea to eat and drive at the same time, IMHO.”IO – Insertion orderUsed in advertising and marketing environments, an insertion order is a written contract between an advertiser and an ad agency or media rep, often used for print or broadcast ads. Typical IOs include air date and time, number of times for the ad to be shown, and costs.IRL – In real lifeThis phrase is often used to distinguish between interactions and events that happen online versus the real world.Ex. “Huge fan of @guy! We met IRL a few years back. :)”ISP – Internet service providerWho do you pay for Internet? This is your ISP. Comcast is the largest ISP in the United States.———————————————————J————————————————JK – Just kiddingEx. “I’m king of the world! JK.”——————————————————K—————————————————KPI – Key Performance IndicatorKPIs are the benchmarks and goals that are most important for your business. They help you determine how well your campaigns and strategies are performing. Social media KPIs could be the amount of engagement or shares you’re receiving on your profiles. You could also track clicks and conversions back to your website via social.——————————————————-—L————————————————-L8 – LateEx. “Running L8! See you in 15. :)”LI – LinkedInLMAO – Laughing my a** offEx. “Camping was in tents/intense! LMAO!”LMK – Let me knowEx. “Anyone interested in chatting about small biz marketing? LMK. kevan at Social Media Management Platform | Buffer”LMS – Like my statusYou might see this acronym appear on tweets or Facebook posts, asking those who read it to give the post a like. It’s also an acronym for “Learning Management System,” software for online education courses.Ex. “Got the new iPhone! So stoked! LMS.”LOL – Laughing out loudLOLz – Laughing out loud (plural/sarcastic)Lolz is the plural of LOL, but instead of having an “s,” people write it with a “z”. Some say that LOLz means you’re laughing out loud sarcastically.—————————————————M————————————————MCM – Man crush MondayThis acronym refers to a weekly trend where users mention or post photos about a man whom they like or admire.MM – Music MondayMusic Monday was originally used to share the music you were listening to that day. It’s no longer as popular of an abbreviation as it used to be.MT – Modified tweetModified tweets occur when a user is attempting to manually retweet but the tweet is too long and you have to modify the original tweet. The issues with length can occur if you’re trying to add your own commentary to an already-long tweet.Ex. “Incredible resources here! MT: @unbounce The Ultimate Guide to Landing Pages That Work”MTFBWY – May the force be with youA reference to the Star Wars movies, this abbreviation is used when someone is sending words of encouragement or motivation to another user.Ex. “Finals this week! MTFBWY @amyjones!”———————————————N———————————————-NM – Not muchEx. “What are you up to?” “NM.”NSFL – Not safe for lifeNSFW – Not safe for workNSFW means that a link, photo, video, or text contains graphic or inappropriate content for the workplace.Ex. “New movie trailer for The Hangover (some NSFW language)”NVM – Never mindEx. “Ha, I thought all day that this was a Saturday. LOL. NVM.”——————————————————O—————————————-OAN – On another noteEx. “@andydwer That makes sense. OAN, where’d you get your cool cover photo? :)”OH – OverheardEx. “OH: The show is standing room only tonight.”OMG – Oh my GodEx. “OMG! I can’t believe how great this new app is. :)”OMW – On my wayEx. “OMW. See you in a few!”OOTD – Outfit of the dayThis social media meme has people sharing which outfit they’re wearing that day. Popular on Instagram, OOTD often will appear as a hashtag.Ex. “New shirt. New pants. #OOTD”OP – Original posterEx. “OP stated it best in her original question.”ORLY – Oh really?!Like LOLz, this abbreviation can be used sarcastically as well as seriously.Ex. “ORLY? RT @kevanlee Firecrackers aren’t made from crackers.”OTP – One true pairingThis refers to two people or characters that you feel are meant for each other.Ex. “Lady and the Tramp are my OTP.”——————————————————P———————————————P2P – Person to person, or peer to peerSimilar to F2F, this abbreviation can refer to an in-person meeting, as opposed to an online get together. Also, P2P can come up in a business arena as a way of distinguishing a type of network, tool, meeting, or event.POTD – Photo of the dayPopular on Instagram, this abbreviation often appears as a hashtag for those who want to show off their best photo of the day.Ex. “Check out this sunset! #POTD”PPC – Pay per clickIn online advertising, pay-per-click is when an advertiser pays based on the number of times their ad is clicked. This is also known as cost-per-click (CPC, mentioned above). Google’s ads are perhaps the most common type of PPC avaialble.PM – Private messageEx. “Send me a PM! :)”PPL – PeopleEx. “Tons of PPL here. This place is packed!”PR – PageRank, or Public relationsPageRank refers to an element of the Google ranking algorithm that assigns your webpage a numerical value from 0 to 10 based on the number and quality of links to the page. In this way, PageRank is hoping to measure the quality of the page itself.PV – PageviewsOne of the most widely-used metrics in Google Analytics and web traffic tracking, pageviews refers to the number of times a user visits a webpage. Unique pageviews goes a step further and counts only the pageviews of unique individuals (for example, if Tom visited a page three times and Amy visited once, pageviews would be four, and the unique pageviews would be two).———————————————————Q————————————————QOTD – Quote of the DayUsed for sharing a funny or interesting quote, QOTD will often appear in a hashtag following the quote.Ex. “You will get everything you want in life if you help other people get what they want. – Zig Ziglar #QOTD”———————————————————R————————————————ROFL – Rolling on the floor laughingROFLMAO – Rolling on the floor laughing my a** offMost often used with the simple ROFL, this abbreviation comes as a response to something really funny, to a greater degree than a LOL.Ex. “Listening to the new Brian Regan CD! ROFL! This is so great. :)”ROI – Return on investmentThis marketing measurement looks at the amount of profit you make based on the difference between revenue and expenses. In social media marketing, ROI tends to be an elusive metric since revenue can be difficult to measure directly from social. Often times, ROI is extended to include a return in clicks, engagement, or new followers based on the time and resources devoted to a social network.Ex. It costs $5,000 a year to maintain your website (domain, hosting, copywriting, design fees, etc.), but is generates $20,000/year in revenue. Based on this example your ROI would be 400% ($20,000 divided by $5000).RSS – Really simple syndicationMany people choose RSS as the way to keep up with the latest blog posts from their favorite blogs, via a feed reader. Feedly is one of the most popular feed readers, letting you pull in content from any site with an RSS feed.RT – RetweetTwitter has added native retweets into their app, so whenever you spy an RT in your timeline now, that user has manually added the RT. For best practices, retweets are to begin with “RT @username” followed by the original tweet. You can add your own commentary before or after.Ex. “Must read. RT @intercom A New Way to Onboard.”RTD – Real-time dataCertain social media dashboards and website tracking tools measure data in real-time. For instance, Chartbeat can tell you how many visitors are on your website this moment, including which pages they’re on and how they’re interacting with your site. This real-time data can be super interesting to see as well as valuable to help optimize your content and web pages.————————————————————S——————————————-SaaS – Software as a serviceSaaS companies provide services via software either online or downloaded to your computer. For instance, Buffer is an SaaS company.SEM – Search engine marketingSEM refers to the way that companies and brands promote their website within search engines. The two main elements of SEM are paid advertising and search engine optimization.SEO – Search engine optimizationSEO refers to the practice of optimizing a website so that it ranks highly in search engine result pages. Some key elements of SEO are content, keywords, headlines, meta information, backlinks, and site structure/speed.SERP – Search engine results pageThis is the page you see when you perform a search.SFW – Safe for workThe SFW abbreviation is sometimes used on content that seems like it may be NSFW but is actually quite non-offensive.Ex. “Loved the new music video from Nicki Minaj! (SFW, btw)!”SM – Social mediaSMB – Small businessSMH – Shaking my headThis abbreviation signifies both something embarrassing and something with which the user might disagree.Ex. “Mustard on my tie, again. SMH.”SMM – Social media marketingSMO – Social media optimizationOften used synonymously, these two terms refer to the process of getting the most out of social media for your business or brand.SMP – Social media platformSocial media platforms may include sites like Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram.SoLoMo – Social, Local, MobileThis refers to a localized and mobile-centric version of search engine results. SoLoMo takes advantage of a phone or tablet’s GPS technologies to deliver a user experience (search results, notifications, etc.) based on location.SOV – Share of voiceShare of Voice is the percentage of all the online content/conversations about your company compared to the content/conversations about your competitors. You might think of it as a form of online market share. Tools like Social Mention can help in discovering your Share of Voice.——————————————————-—T—————————————————-TBH – To be honestEx. “I’ve yet to see the appeal of snuggies, TBH.”TBT – Throwback ThursdayOften used as a hashtag, TBT is when users share a photo from their past, often baby photos or, in the case of companies, photos from their early years.Ex. “Here’s the first version of our logo! Wow, it’s come a long way! #TBT”TGIF – Thank goodness it’s FridayEx. “Been a long week. TGIF!”Thx – ThanksEx. “Big thx to @moz for hosting an awesome conference this week!”TIL – Today I learnedEx. “TIL how tax credits work.”TL;DR – Too Long; Didn’t ReadThis abbreviation may appear in a comment, post, or tweet, where the user is mentioning they weren’t able to completely read an article because of its length. Also, some articles or notes may include this abbreviation in lieu of a summary heading.Ex. “tl;dr RT @cnn The Full Transcript from the State of the Union Address.”TMI – Too much informationEx. “TMI RT @mashable The Percentage of People who Use Social Media in the Bathroom.”TOS – Terms of ServiceTerms of service are the legal notices for browsing a website or using an app.TTYL – Talk to you laterTTYN – Talk to you neverTTYS – Talk to you soonEx. “#bufferchat was awesome! TTYL, everyone!”Txt – TextEx. “Looking forward to the conference. Send me a txt when you get there!”——————————————————-—U——————————————UGC – User generated contentThis refers to all the different types of content—articles, updates, comments, videos, photos, etc.—that are produced by a site’s users. For instance, all the great presentations on SlideShare are UGC.UI – User interfaceUser interface is the aspects of a website or product with which the user interacts with directly. To use an analogy, user interface is the saddle, the stirrups, and the reins. In an app like Buffer, the user interface is the buttons, the composer windows, the screen and mouse and keyboard.URL – Uniform Resource LocatorA URL is the web address for a specific page. The URL for the Buffer blog is Buffer Blog - Social Media Marketing. You can see the URL for any web page by looking in the address bar at the top of your browser window.UV – Unique visitorA unique visitor is an individual website visitor who is counted only once in the traffic stats, regardless of how many times they visit or pages they view.UX – User experienceUser experience describes the way a user feels when using a website or a product. It’s the sum of the user’s experiences. To use an analogy, it would be like the feeling you get riding a horse (as opposed to the horse, the stirrups, the saddle themselves).————————————————————-—V———————————————-ViaUsed to refer to someone on social media, “via” often comes in to play when referencing a site that published a piece of content.————————————————————W————————————————w/ – WithWBU – What about you?Ex. “I’m going to Social Media Marketing World this year. WBU?”WCW – Woman crush WednesdayLike Man crush Monday, Woman crush Wednesday is a chance for social media users to share an update or a photo with reference to a woman they like or admire.WDYMBT – What do you mean by that?Ex. “WDYMBT @kevanlee?”WOM – Word of mouthAnother way to think about this is “sentiment.” What are people saying about your brand or product? Word of mouth has some huge implications for growth, and it spreads even faster as social media expands as a medium.WOTD – Word of the DayWOTD is a fun way to share a new word that you’ve picked up (and like many on the list, it could also be used sarcastically).Ex. “Pandiculation – feeling stiff when you wake up from a nap. #WOTD”——————————————————-—Y———————————————-YMMV – Your mileage may varyIn other words, “your opinion might be different.”Ex. “IMHO, POTUS’ SOTU was great, but YMMV”YOLO – You only live onceThis abbreviation is usually preceded by or in reference to something someone did that was brave, foolish, or spontaneous.Ex. “Signed up for bungee jumping! #YOLO”YSK – You should knowEx. “YSK there’s a really cool convo happening in the comments at @idonethis blog.”YT – YouTubeThanks!