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I will try to out my thoughts in as less words as possible, and, it will be in three parts.before discussing 'can' he perform, it' is important to check , whether it is worth our time. Is he a serious candidate ?Can He become PM of India ?Regarding the apprehensions people have with respect to the electoral politics and ways of Indian system not allowing him to be the PM. I would say Indian elections have many times turned the conventional wisdom on it's head.Consider the last four general elections of 1998, 1999, 2004 and 2009.Congress:average national vote share during this period : 27.30%(from a high of 28.55% in 2009 to a low of 25.82% in 1998. )The average number of seats the Congress won : 152(a high of 206 in 2009 and a (historical) low of 114 in 1999. )It’s clear that if the Congress’ national vote share slips by, say, 3% over its 2009 vote-share of 28.55%, it could lose 70 or more seats in 2014.BJP:National vote share in the four Lok Sabha polls between 1998 and 2009 : 22.58% . (ranging from a high of 25.59% in 1998 to a low of 18.80% in 2009.)Its Lok Sabha seat tally during this period averaged :154(dipping from a high of 182 in both 1998 and 1999 to a low of 116 in 2009.)The BJP needs to add around 3% to its average national vote share of 22.58% over the last 14 years to come close to the figure of 200 Lok Sabha seats. This is plausible if Modi coalesces the rightwing vote around him as Vajpayee coalesced a more inclusivist vote in 1999 when the BJP won 182 Lok Sabha seats with just 23.75% national vote share. It is a highrisk strategy which could backfire. But if it works, the BJP would not need the JD(U) —whose contribution is anyway unlikely to cross 28 Bihar Lok Sabha seats— to form a government.That brings us to the second strong-headed player in the 2014 stakes: J Jayalalithaa. With the DMK discredited by the 2G scam and bitterly divided by the succession battle between Karunanidhi’s sons Stalin and Azhagiri, the AIADMK is likely to sweep Tamil Nadu and Puducherry’s 40 parliamentary seats. Jaya’s recent meeting with Modi in Chennai assumes significance in light of a likely modus vivendi between the BJP and the AIADMK at the Centre in 2014. Between them, Modi and Jaya could command 240 Lok Sabha seats. Add traditional allies like the Shiv Sena and the Shiromani Akali Dal and 272 suddenly looks achievable even without the JD(U).Others will troop in the moment 272 is in sight. They include Naveen Patnaik’s BJD and Jagan Mohan Reddy’s YSR Congress which could contribute a significant chunk of parliamentary seats from Odisha and Andhra. All of this is predicated on the make-or-break Modi factor.----------Edited from here----------As, Mr. Amar prabhu correctly pointed out, i am editing my answer as per the question:This brings us to the question...Can he perform an national stage ?As i see it, any Leaders has to posses the following assets as a precondition to perform well at a national stage1. A strong decision maker.Should have 'balls' and 'spine' .2. Should know how to get the bureaucracy to work.3. Should be 'acceptable' to all classes and people inside the country.4. Should be acceptable to countries with strategic interests outside5. Should have the right intention.6. Should have come to power without promises to certain class or section of people.7. Should have long term vision.8. Should know how to keep himself away from coteries.9. Should be from a national partyPhysical evidences that he has the above qualities:1. I do not think i need to specifically give any evidence for that.2. The way he completed the primary school scheme, personally camping in villages in the month of June answers that.3. Trivial for him. India has 14 % muslims , for majority of whom he is unacceptable. let us say that 60 % muslims vote. 80 % against him . That's 6.4 % . There are more people in India who can-not stand Sonia, Rahul and their party. I am sure he understands that to complete his agenda he need to reach out. If he does win, be assured that he will not let 2002 repeat.4. Problem area for me. Forget, US and UK , they are just businessman . The day he becomes PM , they will call him a world leader. My concern is Saudi Arab and other OECG countries. Pakistan may get a chance to play with indian intrests.(Just as a pointer - Many people may not know India was invited to be a part of OECG once. Nehru's bad foreign policy and diplomacy coupled with lazy Bureaucrats , faced with pakistan's diplomats playing against India, resulted in India losing the opportunity. Google and read about this along with the incidents ' how Nehru gifted UNSC Permanent seat to China, gave away Kashmir , Let China win in 1962. Just to dispel the myth about 'good governance of Congress')5.What Gujrat is today and the way he has worked, shows he has the right intentions.6. The way he is marketing himself these days as development purush and the good governance guy. He fits this too7. The Naramada canal plan. The idea of covering it with solar panels to prevent evaporation of water and production of clean and renewable energy source electricity, shows how innovative and visionful he is.8. H e does , as is what comes out of his public image.9. BJP is a national party.Now, How will he perform Nationally?Judicial reforms - Expect a yes, but, may not be the priority.Bureaucratic reforms - Expect a yesEconomic reforms - Oh a big yes!Defence reforms - Yes ! yes! yes! We will see pensions and pay getting increased without red tape and will see more weapons getting developed , bought and inducted.Sensitive issues - 1. Ram mandir - We know what his stand is. But, given that he and his party have a perception to shrug off, he will try hard for a peaceful solution.2.reservation issue - Staus Quo or proabbly creamy layer getting broadened and more precisely defined.3. Women resevation bill - Sorry! it aiint getting through anywayz. I f it was not passed with Sonia Gandhi being De Facto head. I dont see it getting through under anyone.4.China Policy - Will not be as loose as it is right now. But, will be balanced with cautionCorruption issue - Expect him to come down very hard on this.Yes!Foreign Policy - Very Shrewd Foreign policy can be expected. Expect it to be Russia and Israel Centric.Internal Security - Lot of reforms.Education - More India centric than...whatever it is today.Science and technology - More emphasis.Literature, culture and fine arts - Will growReligion - Religious instituions will grow but no appeasement ( remember he broke down 200 temples in Gujrat)Other National institutions (CAG , EC, PC etc.) - I expect they will be made stronger.Will the corrupt minsters and industrialists have anything to worry about ? - Ministers - yes Industrialists - No* Nationalism will be on a high. Expect it to be higher than in even Vajpayee's timeThere were similar apprehensions when he was chosen the CM of Gujarat. The reason quoted at that time was that he has never stood even in college elections. The answer has been delivered. I do not have any doubt that He and Subramniam swamy both will be excellent as national leaders. They are miles ahead in terms of dedication and ability to perform than other individuals in Indian politics right now.

(Sorry guys this is going to be a long answer since it is such an important question — ignorance of the meaning of the marriage ceremony I feel is the cause of so much domestic turmoil and unhappiness.)In Hindu weddings, why do people take vows (7 vows) which they don't even agree with?That’s because this seminal part of the wedding ceremony has been distorted by self-interested parties.Firstly, it must be noted that this is the MOST IMPORTANT part of the wedding ceremony and the bond is finalized on the seventh step.These seven steps represent the beginning of the journey in life together and each one of them symbolizes a building block of a perfect marriage - much like Maslow’s hierarchy of needs. The words as found in the Grihya Sūtras differ slightly from one to the other but the gist is the same. They are in sūtra forms so I will give some elaboration.So as the couple take the steps together they recite:–1. iṣe eka pa̍dā bhava̱ | viṣṇu̱stvānve̍tu |Take the first step with me for nourishment. (May lord Vishnu guide us)The idea here is that healthy eating and nourishment is the basis of a happy marriage. More so in this day and age when obesity is the foremost health problem of modern society.2. ūrje dvi- pa̍dā bhava̱ | viṣṇustvānvetu |Take the second step with me for health.Healthy living means - exercise, avoidance of gambling, imbibing alcohol, smoking etc.3. rāyas-poṣāya trīṇi pa̍dā bhava̱ | viṣṇustvānvetu |Take the third step with me for prosperity and security.When a couple is healthy and well-nourished they can then work hard and strive for prosperity and security.4. mayo-bhavāya catvāri pa̍dā bhava̱ | viṣṇustvānvetu |Take the fourth step with me for achieving consummate bliss.Consummate bliss is a code word for keeping and preserving an intimate romantic bond. Romance and sex are the first casualties in the enterprise of marriage, so the couple are exhorted to keep this aspect alive.5. paśubhyo pañca pa̍dā bhava̱ | viṣṇustvānvetu |Take the fifth step with me for cattle.Cattle connotes investment in the future which in the ancient world also included children who were the superannuation guarantee for old age. In some Grihya sūtras, cattle (paśu) is substituted by offspring (prajā)6. ṛtubhyo ṣaḍ pa̍dā bhava̱ | viṣṇustvānvetu |Take the sixth step with me for enjoyments according to the seasons.There are six seasons in India and there are enjoyments mentioned in the poetic literature about the specifics of each season - so the couple are being told not to get too bogged down by their domestic and professional responsibilities that they neglect to play together, enjoy together and go on holidays together.7. sakhyāya sapta pa̍dā bhava̱ | viṣṇustvānvetu |Take the seventh step with me for friendship. (May lord Vishnu guide us)The culmination of this whole process to achieve perfect and everlasting friendship.Sakhā̍ sa̱pta-pa̍dā bhava̱ | sakhā̍yau sa̱pta-pa̍dā babhūva | sa̱khyam te̍ gameyam | sa̱khyāt-te̱ mā yo̍ṣam | sa̱khyān me̱ mā yo̍ṣṭāḥ | sama̍yāva̱ saṅka̍lpāvahai̱ | iṣa̱m-ūrjam a̱bhi-sa̱mvasā̍nau̱ | sannau̱ manā̍guṁsi̱ sam vra̱tā sam u̍ ci̱tāny-aka̍ram ||You are my friend in life through these seven steps; may I attain your friendship, may our friendship bind us together; may we never cease being friends, may our intentions be of one accord, may our radiance be one, and our minds be united. We are united in harmony and affection, radiant with kind thoughts, enveloped in enjoyment and strength, united are our minds, our vows and our hearts.And this last verse is the most telling. Marriage is all about friendship, and friendship can only exist between EQUALS. If one is the master and the other the servant, there can never be a friendship in an asymmetrical power relationship. The couple change places after the seventh step to again affirm the equality of the relationship.Please note that the terms for a married couple are Pati and Patni — Lord & Lady — implying equality.Now some medieval manuals (prayogas) in the North of India have invented and inserted various vows into the seven steps which are generally anachronistic and sexist. These “vows” differ from region to region.There is one set that I really enjoy and which is recited by the bride before she sits on her husbands left.If ever, O beloved you desire to go on any journey or pilgrimage or give any gifts, or do any Yajna, then I ask that I be consulted and be allowed to join you on such occasions. If you agree, then I shall sit on your left side.Should you desire to perform any form of worship or ceremony for your departed ancestors, then I ask that you allow me to join you in their execution. If you agree, then I shall sit on your left side.I ask that I be given full control of our household. If we should rear any animals, then I ask that I should be a equal partner in their care. If you agree, then I shall sit on your left side.Whatever wealth is acquired through your earnings, or produce procured, I ask that I be consulted fully in their disbursement and use. If you agree, then I shall sit on your left side.If ever you embark on a project of public benefit such as the construction of a temple, a well, a pond et al, then I ask that I be consulted in their planning and join you in their inauguration. If you agree, then I shall sit on your left side.Whatever trade, business or occupation you engage in at home or abroad, I ask that you allow me to assist you in that. If you agree, then I shall sit on your left side.Whether in joy or sorrow, in sickness or health, in poverty or wealth, promise me that you will honour, respect, love and be devoted to me to the exclusion of all others. If you agree, then I shall sit on your left side.THE GROOM’S RESPONSE.Promise me that you will not roam about in parks alone or go to the pub without me, or play with other men, nor sing and dance with them, nor joke with them without my permission. If you agree then I will take care of you.In addition to the SAPTA-PADI or seven steps, I give here the summary of all the vows and affirmation which are recited in Sanskrit during a standard North India wedding ceremony — they differ very slightly in the South.May we always be friends, bound together in friendship, may our intentions and radiance be one, and our minds united.May we be united in harmony always.May we dedicate ourselves to the performance of our duties as householders.May we enjoy well-being and prosperity and ever increase our knowledge.May we forever continue to pursue the path to enlightenment.May we never be hostile to each other.May we be tender to animals.May we be of cheerful mind.May we be the parents of heroes.May we be devoted to the gods.May we be a source of happiness to others.May we be benevolent to all beings.May we listen to beneficial advice.May we listen to each other attentively.May we communicate well.May our minds be in harmony, appreciating each other’s ideas, views and feelings.May we respond to each other’s requests.May our skills and talents complement each other.May we love each other and bring delight to each other.May we have adventures together.May our aspirations be the same.May we live together, till eternity.May we both strive as hard as possible to remain together.May we never be defeated.May we be firm and steadfast as a stone, in our commitment to each other — rising above all our tribulations, pressing underfoot all negativity and sorrow.These are all actually affirmations rather than vows per se. The actual vows which are recited in front of the sacred fire are based on the concept of contracts. Within a marriage there are three areas which necessitate contractual arrangements and these three form the tripod of human happiness known as puruṣārthas viz. Dharma = duty, profession, responsibilities, ethics and morals. Artha = mutual financial arrangements and Kāma = enjoyment, recreation, procreation etc. Moksha = Salvation, the ultimate.So the couple solemnly declare three times:dharme cha arthe cha kāme cha imaṁ nāticharāmiIn these three areas of love, I swear that I shall never do the wrong thing by you!

Startups 101: How to Create a Business PlanThe first thing you need to do is create an executive summary and a mission statement.After that, you need to study your market, compare yourself to your competition, create a share structure, outline financials, and fill out the rest of the pertinent data like the other people suggest.Below is an example of the last executive summary and mission statement that I created for a company I was planning to launch earlier this year.Since I own the company, wrote this from scratch, and decided that I will not be launching this product, I decided to share. (Yes, it is heavily focused on marketing, but that's my primary expertise, if I'm even somewhat good at it... Who in the world knows...)I worked with a Product CEO and operated as the COO at this company and recruited a highly talented team, however the Product CEO decided to part ways so we scrapped the business.Also, you may not want to make a public benefit company unless you already have investors you can turn to for sure who don't care what kind of business you own. If you are seeking to raise money from venture capital, then it is highly unlikely that they will invest into your model.1.0 EXECUTIVE SUMMARYCompany Name | Tagline | An American Public Benefit Company Founded in February of 2013, (“SE”) features contemporary women’s fashions specializing in comfort, fit and sexiness, established by a diverse group of individuals, led by the C.E.O. Ms. Lee.SE holds idealistic aspirations of giving back to the underprivileged, creates American Jobs and gives back to the community, while keeping the clientele engaged through social interactionsSE provides:• A Philanthropic Vision.• Patriotism.• Quality Clothing.• Best Styles for women of the 21st Century.• Quality Content.• An Interactive Community.SE’s innovative design and marketing team constructs visionary product campaigns and strategies, designed to push SE to the forefront of the industry.Derived from the fictional character, Sophia Serrano, from the film Open Your Eyes, SE’s inspiration is characterized by Sophia’s radiant qualities of being: positive, down-to earth, original, mysterious, sexy, and guileless in a perfect world.Sophia is the “ideal” woman because not only is she divine in nature, she is able to cope through the greatest obstacles that obstruct her from her path. Simultaneously, Sophia is so unique, she makes a man follow her into the afterlife of his dreams. Not only did she (tagline) in the real world, she left him in need of her in the afterlife.SE wants other fashion brands and the world to know that everyone in this world matters, no matter your race, ethnicity, financial background or country of origin.SE empowers people to make a difference by:• Helping the Underprivileged Children of America.• Creating American Jobs.• Providing a more Eco-Friendly environment.All of SE’s products are made in the United States, providing more opportunities to influence economic growth.SE ensures no usable fabric goes to waste by collecting all the scraps of fabrics and donating the items to (charity), with the sole intent to create exclusive items, blankets, or articles of clothing for the less fortunate. In addition, SE donates 10% of all sales to (charity) , to help feed, clothe, and provide shelter for the less fortunate.SE plans to take a creative approach to branding and marketing the company.Not only will SE use traditional methods of marketing, such as mailing clothes to celebrities, look books to bloggers and editors, buying editorial spots, sponsoring events, and advertising online, SE will take grass root efforts to the next level in attracting hits to the website, along with social media to keep the clientele engaged.Sending celebrities, fashion editors and bloggers free gifts never guarantees the promotion of an item, so SE has decided to implement a revenue sharing program with its clothing. Each individual influencer will have a personalized URL to direct their clients to SE’s website. Each purchase made within thirty days by the referral of an “influencer” will generate an earnings check of $25 to the referrer. Checks will be cut once the accumulated balance reaches $300, or can be exchanged to store credit.SE will seek out make up artists, photographers, stylists, and other professionals within the fashion industry to provide an opportunity to earn an extra source of income through its revenue sharing program. SE will also provide clothing to stylists, to have featured in editorial along with video content.SE’s grassroots efforts will take place in the form of carefully selected event sponsorships. Through event sponsorships, models will be showcased wearing the SE product through a trade booth. SE will take pictures of celebrities who try on the products and feature blog posts through social media efforts of the celebrities, while distributing the highly sought out images to fashion bloggers. SE will then pass out $10 SE Clothing Branded Gift Cards to people who fit the role of the target consumer of the brand at the event. Initially, 50,000 gift cards will be made for distribution within the first year, of which we expect at least 25,000 to visit the website URL.SE will implement a referral based program, where if a friend is referred to purchase an item through the SE website through their email or social media link within 30 days, the customer will have the choice to have one of the following occur:• $25 will be credited to the referrer’s account for Future Purchases.• $25 will be donated to the referrer’s Charity of Choice.The referee will also receive $10 credited off their first purchase. Studies indicate that 1 out of every 3 customers will refer their friends to a site that they trust and enjoy.SE will partner with publishers and affiliates such as Google Affiliate, Commission Junction, Avantlink, Affiliate Window, Webgains, Pepperjam, Integrate, Etc. to allow professionals to earn a profit by referring their clientele to purchase items from SE.In order to create better organic SEO (Search Engine Optimization) results to guide more online traffic to the website, SE will carry lines of both popular name brand and up-and-coming American Made products by other designers, such as Nasty Gal, Diesel, Ralph Lauren, Armani, Etc. In order to acquire the product necessary, SE will create a strategic partnership with its manufacturer to sell their excess inventory.Once new customers visit the SE site, they will be given an opportunity to register on the site to claim their $10 credit. Through registration, information such as the customer’s name, email address, phone number, address, and social media profiles will be gathered.Once the customer registers, they will be able to access the site. A welcome email will be sent to the customer within one day, welcoming them to the site. Within 5-7 business days, a letter stating SE’s appreciation of the customer with an outline of the brand’s philanthropic vision will be physically mailed to the customer on company letterhead and hand signed by the C.E.O., Ms. Lee. The customer will then be emailed, informing them that their gift card will expire in 30 days, 3 weeks, 15 days, 7 days, 3 days, 2 days, and a final offer email. This cycle will repeat for another 30 days for a total of 60 days, which will trigger a sense of urgency within purchasing an item within the allotted timeframe.SE will engage with customers by providing the first few sentences of educational content through email, while providing links to the blogging section of the website to read the full article, along with social media efforts on Pinterest, Facebook, Twitter, DeviantART, Tumblr, Google+, Polyvore, Wanelo, Quora, Lyst, Etc. to build trust with the clientele, and keep them engaged with the brand. SE will track user activity through analytic services provided by Kissmetrics to measure which campaigns work best, to better understand our audience.SE will influence increases in transaction sizes by donating one item to charity for every $300 spent in a single transaction. Not only would revenues increase, the philanthropic vision would accelerate to creating a bigger influence to society, which in turn will create a better image for the brand.SE will have a section on the site where users can upload images of their new purchases, how they pair their outfits, provide feedback to others, and like other consumer’s styles, creating an engaged society of buyers who become advocates and prosumers of the brand.SE will begin sales on the retail website, then slowly trickle into many online boutique stores, physical boutique stores, then into major department stores. Since bulk purchases from vendors decrease manufacturing costs, the business model is extremely scalable. As SE becomes a more established brand, price increases will be implemented in 10% increments per season, increasing profit margins while manufacturing costs decrease.SE will create separate databases for consumers who have at least purchased one item and another database for loyal consumers. In regard to the database of consumers who have purchased, collateral material providing a promo code for a promotional discount will physically be mailed to the clients two weeks prior to an anniversary or holiday sale, to provide exclusive access to the promotion. SE will randomly select users from the loyal consumer database to provide a free gift with purchase, expedited or free shipping, and various other promotional tools to reward brand loyalty.Once SE establishes a loyal client base, verticals will be integrated one product at a time in minimal quantities, initially to test the market to see how well the product does. Verticals will range from products such as cosmetics, shoes, handbags, hats, stockings, scarves, jewelry, and other womenswear based products.Led by C.E.O. Ms. Lee, SE has hand selected a managerial team of 8 creative unique individuals to grasp a portion of the $500+ billion dollar market by creating quality content, negotiating with vendors, managing finances, and laying out the long term growth of the company, all while creating beautiful product.10 years from now, in the year 2023, SE plans to be acquired by LVMH, PPR, Richemont, Valentino Fashion Group, The Aeffe Group, Puig, Diesel, Phillips-Van Huesen, Hermes, Liz Claiborne, Inditex, The Arcadia Group, or Aurora Fashion for a strike price of $300 million. SE is currently seeking seed financing in the amount of $275,000 to be used to cover manufacturing, marketing, legal and operational expenses to establish the brand.MISSION STATEMENTUnited together, SE’s commitments to society are as follows:#1. To Mother Earth:We vow to make sure that no usable fabric is wasted. All usable scrap material will be recycled into specialty items, blankets or created into articles of clothing for the less fortunate.#2. To Our Nation:We vow to Shop American. We vow to only manufacture our product in America. We are creating American jobs and doing our part in rebuilding the American economy.#3. To Our World:We vow to take a stance against child labor. We take a stance against the Chinese sweatshops with hazardous work conditions.#4. To The Less Fortunate:We vow to provide food, clothing, and shelter for children who are unable to take care of themselves, especially the ones right here at home.#5. To Our Customers:We vow to make sure you feel beautiful and (tagline). We vow to create the sexiest, most reliable products made from the best material we can find. We will provide the best fit possible. We will listen to your opinions and make decisions based off of your feedback. Your voice will be heard.#6. To Our Design PartnersWe vow to provide our client base accessibility to your designs to increase your exposure in the market place. Whether you are a small designer who is just beginning or an established brand, there is a place here for you to showcase your items, as long as the product is manufactured here in America.#7. To Our Employees:We vow to bring the jobs back home and provide fair wages. We vow to provide a fun and friendly stress-free work environment.#8. To Our Shareholders:We vow to provide you a seat on our board. We vow to listen to your expertise. We vow to provide returns in a timely manner. We vow to fulfill your philanthropic vision.Oh, it might be in your best interest to include a mind map as well.The first five pages should include the following information:BUSINESS DEVELOPMENT PLANMARCH 2013****** CONFIDENTIALITY & DISCLOSURE NOTICE ******IMPORTANT: This document is for information purposes only and sent at your request and is covered by the Electronic Communications Privacy Act 18 U.S.C. 2510‐2521. This is neither a solicitation of investment nor an offer to sell and/or buy securities. This communication may contain non‐public, private, confidential or legally privileged information and documents intended for the sole use of the designated recipient(s). The unlawful interception, use or disclosure of such information is strictly prohibited under the applicable laws of the U.S.A. and the State of Nevada. Any review, retransmission, dissemination or other use of, or taking of any action in reliance upon this information by persons/entities other than the intended recipient is prohibited. If you received this document and / or a transmission of this document in error, delete any electronic copies of this document and / or return this document to (Name, Address)CONFIDENTIALITY & DISCLOSURE NOTICEIMPORTANT: This document is for information purposes only and sent at your request and is covered by the Electronic Communications Privacy Act 18 U.S.C. 2510-2521. This is neither a solicitation of investment nor an offer to sell and/or buy securities. This communication may contain non-public, private, confidential or legally privileged information and documents intended for the sole use of the designated recipient(s). The unlawful interception, use or disclosure of such information is strictly prohibited under the applicable laws of the U.S.A. and the State of California. Any review, retransmission, dissemination or other use of, or taking of any action in reliance upon this information by persons/entities other than the intended recipient is prohibited. If you received this document and / or a transmission of this document in error, delete any electronic copies of this document and / or return this document to (Name, Address)CONFIDENTIALITY AGREEMENTThe undersigned reader acknowledges that the information provided within this Business Development Plan (“BDP”) is confidential; therefore, reader agrees not to disclose it without the express written permission of SE.It is acknowledged by reader that information to be furnished in this BDP is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to SE and other sources identified herein. The information, estimates and projections contained herein have been prepared by SE in good faith and on a basis believed to be reasonable; such estimates and projections involve significant elements of subjective judgment and analysis. No representation or warranty, expressed or implied, can be made as to the accuracy or completeness of such information, and nothing contained in this BDP is, or shall be relied upon as, a promise or representation as to the past or the future. This BDP is submitted in connection with the evaluation of a potential transaction and may not be reproduced or used, in whole or in part, for any other purpose.Upon request, this document is to be immediately returned SE,.___________________Signature___________________Name (typed or printed)___________________DateThis is a Business Development Plan. It does not imply an offering of securitiesFORWARD LOOKING STATEMENTThis document may contain certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, but not limited to, statements as to future operating results and plans that involve risks and uncertainties. We use words such as “expects”, “anticipates”, “believes”, “estimates”, the negative of these terms and similar expressions to identify forward looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to differ materially from any future results, performance or achievements expressed or implied by those projected in the forward-looking statements for any reason. References herein to “the Company,” “we,” “our,” “us” and similar words or phrases are references to SE, and/or its subsidiaries, unless the context otherwise requires.CONTACT INFORMATIONInquiries may be directed to the appropriate party below:Leonard KimCOOSEAddress:Phone:Fax:Email:The Table of contents should include the following information that no one, aside from analysts read:TABLE OF CONTENTS1.0 EXECUTIVE SUMMARY1.1 OBJECTIVES1.2 MISSION1.3 KEYS TO SUCCESS2.0 COMPANY SUMMARY2.1 CAPITALIZATION SUMMARY2.2 COMPANY LOCATIONS AND FACILITIES.3.0 PRODUCTS AND SERVICES3.1 THE SE TECHNOLOGY3.2 COMPETITIVE COMPARISON3.3 MARKETING MATERIAL3.4 TECHNOLOGY FULFILLMENT3.5 FUTURE PRODUCTS AND SERVICES4.0 MARKET ANALYSIS SUMMARY4.1 MARKET SEGMENTATION4.2 TARGET MARKET SEGMENT STRATEGY4.2.1 MARKET NEEDS4.2.2 MARKET TRENDS4.2.3 MARKET GROWTH4.3 SERVICE BUSINESS ANALYSIS4.3.1 BUSINESS PARTICIPANTS4.3.2 DISTRIBUTING A PRODUCT4.3.3 MAIN COMPETITORS5.0 WEB PLAN SUMMARY5.1 WEBSITE MARKETING STRATEGY5.2 DEVELOPMENT REQUIREMENTS6.0 STRATEGY AND IMPLEMENTATION SUMMARY6.1 SWOT ANALYSIS6.1.1 STRENGTHS6.1.2 WEAKNESSES6.1.3 OPPORTUNITIES6.1.4 THREATS6.2 STRATEGY PYRAMID6.3 VALUE PROPOSITION6.4 COMPETITIVE EDGE6.5 MARKETING STRATEGY SUMMARY6.5.1 POSITIONING STATEMENT6.5.2 PRICING STRATEGY6.6 SALES STRATEGY6.6.1 SALES FORECAST6.7 MILESTONES7.0 MANAGEMENT SUMMARY7.1 ORGANIZATIONAL STRUCTURE7.2 MANAGEMENT TEAM7.3 MANAGEMENT TEAM GAPS7.4 PERSONNEL PLAN8.0 FINANCIAL PLAN8.1 START-UP FUNDING8.2 KEY FINANCIAL INDICATORS8.3 BREAK-EVEN ANALYSIS8.4 PROJECTED PROFIT AND LOSS8.5 PROJECTED CASH FLOW8.6 PROJECTED BALANCE SHEET8.7 BUSINESS RATIOS8.8 THE INVESTMENT OFFERING8.9 VALUATION8.10 USE OF FUNDS9.0 APPENDICESTABLE: SALES FORECASTTABLE: PROFIT AND LOSSTABLE: PROFIT AND LOSSTABLE: CASH FLOWTABLE: CASH FLOWTABLE: BALANCE SHEETIf you're using a business plan to try to attain a loan for a small business... I took a different business plan for a nightlife company, brought a cofounder with a 680 credit score, and went to Long Beach SBDC and they helped me get approved for a loan from a credit union for $30,000 two years ago. The whole process took less than a week, since we already had our business plan finished prior to showing up. We ended up not taking the loan because our programmer ran off with the money we had paid him prior without delivering our technology.There are Small Business Development Centers, sponsored by the Small Business Association, all across the United States that will help you make a business plan for free, read it, and even shop it out for business loans.If you're using a business plan to attain financing from an Angel Investor or VC, then all that matters is your executive summary and your slideshow. I mean, you still need the other data filled in, but these are the only two areas of which they put their main focus on. However, a lot of investors use two financial analysts to carefully go over every detail within a business plan prior to investing their own cash. So, the fine details are pretty important regardless of what anyone else says.Also, if you need to know how to split equity with your startup, read more here: How much equity do you give early employees when the company is bootstrapped?Read more at my blog: Startups 101: How to Create a Business Plan