Newsletter 404: Fill & Download for Free

A lot of good answers in here already.I will add a few epic hacks for e-commerce below:Hack #1 - Collect leads with your 404 pageYou already have a website, so why not focus on optimizing all parts of it? The first page I would optimize is the 404 Error page.I can’t tell you how frustrated I feel when this page pops up (and your customers are too).Let’s be honest: It can’t get any worse than it already is, so why not have some fun with it, and put a smile on people’s face when they see a 404 page on your website?One of my personal favorites is this one from Dutch Studio Gewoon:Funny right? However, they should have added an optin along with a compelling offer to collect leads through this page.There are two ways in which you can use your 404 page to collect leads.The first is through a contact form like the below dating site has done:Another option is to offer them a lead magnet in exchange for their email address.Here’s another one of my favorites, this time from Meera Kothand:Being creative with your 404 error page will not only give people a much better experience on your site, it will also help grow your email list.You can read much more tips for optimizing all your underused pages here: Optimize These 6 Underused Pages for Higher On-Page ConversionsHack #2 - Capture emails in your checkout process - WITHOUT having your customers leave.It can be difficult to figure out what to include in your checkout process, and many businesses tend to add too many things.In fact, 50% of online retailers ask for the same information twice during checkout.This does not only apply to the information you ask for, but also the amount of things you add to your checkout process.One thing that always should be included?A checkbox that gets the visitors email - As long as you don’t make it a necessity.How do you do this?One of my favorite examples of this is from Greenline (Translation below):I’ve used this example many times because it’s genius.Greenline has included a small checkbox below the input fields that reads: Gummi Bears and great offers. Join our newsletter and get a small treat with your order.And of course they’ve included an image of gummi bears to make visitors’ mouths water.It’s super simple and it doesn’t take the focus off the main goal (purchase), but offers a small but delicious incentive to sign up for the newsletter.For more tips on how to optimize your checkout process, check out this blog post: A Step-By-Step Guide to Optimizing Your Checkout Process

A lot of good answers in here already.I will add a few epic hacks below:Hack #1 - Collect leads with your 404 pageYou already have a website, so why not focus on optimizing all parts of it? The first page I would optimize is the 404 Error page.I can’t tell you how frustrated I feel when this page pops up (and your customers are too).Let’s be honest: It can’t get any worse than it already is, so why not have some fun with it, and put a smile on people’s face when they see a 404 page on your website?One of my personal favorites is this one from Dutch Studio Gewoon:Funny right? However, they should have added an optin along with a compelling offer to collect leads through this page.There are two ways in which you can use your 404 page to collect leads.The first is through a contact form like the below dating site has done:Another option is to offer them a lead magnet in exchange for their email address.Here’s another one of my favorites, this time from Meera Kothand:Being creative with your 404 error page will not only give people a much better experience on your site, it will also help grow your email list.You can read much more tips for optimizing all your underused pages here: Optimize These 6 Underused Pages for Higher On-Page ConversionsHack #2 - Capture emails in your checkout process - WITHOUT having your customers leave.It can be difficult to figure out what to include in your checkout process, and many businesses tend to add too many things.In fact, 50% of online retailers ask for the same information twice during checkout.This does not only apply to the information you ask for, but also the amount of things you add to your checkout process.One thing that always should be included?A checkbox that gets the visitors email - As long as you don’t make it a necessity.How do you do this?One of my favorite examples of this is from Greenline (Translation below):I’ve used this example many times because it’s genius.Greenline has included a small checkbox below the input fields that reads: Gummi Bears and great offers. Join our newsletter and get a small treat with your order.And of course they’ve included an image of gummi bears to make visitors’ mouths water.It’s super simple and it doesn’t take the focus off the main goal (purchase), but offers a small but delicious incentive to sign up for the newsletter.For more tips on how to optimize your checkout process, check out this blog post: A Step-By-Step Guide to Optimizing Your Checkout Process

Off-page SEO refers to all the things you can do outside of your website to help you improve SERP position: link building, forums, influencer outreach, and content marketing, to name a few.off-page SEO helps search engines understand what others think about your product, services, or website. Even having just a few links from strong, relevant sites with high levels of authority will increase your chances of ranking higher.Off-page SEO isn’t just about getting a link to your site from just anyone; it’s about getting a link to your site from the right one. And, you want to make sure that you’re getting the “link juice” from the backlink too.Link juice is only passed along in do-follow backlinks. This type of backlink is like the source site is acknowledging and voting for the linked article, post, or page, resulting in an increase in the link’s authority.The other type of backlink is a no-follow backlink. These are just links that don’t pass any authority from the source site to the linked site.Off Page SEO Activities:Brand MentionsCommentingForumsInfluencer OutreachGuest AuthorBroken Link BuildingSocial NetworkingSocial BookmarkingContent MarketingQuestions & AnswersNewsletters …. etc …Read : What is Off-Page SEO?What are the latest updates in link building strategies?Brand Mentionsif you have good content, a few backlinks, people talking about your brand, and some mentions on social media networks, then you are doing great.Social mentions can play a vital role to signal to search engines that people are talking about you. Increase brand mentions by engaging with social media audiences and work to provide valuable answers whenever possible to build authority and trust.2. CommentingPreviously, leaving a comment on the other blog with a link back to your website was a fast and simple way to get new backlinks. That is until the strategy was abused and Google decided that irrelevant comment backlinks are useless.You might be thinking that blog commenting is no longer meaningful, but there are many reasons to keep commenting on blogs, as long as you’re doing it in the right way and with the right audience. It will help you build a relationship with the blog owner and other commenters.3. ForumsFind and participate in forum discussions that are related to your product or the services you offer. Build a connection with that community, reply to the threads, solve problems of others, give your advice and suggestions because Google loves discussions!4. Influencer OutreachAdd a community-driven section to your article and reach out to well-known influencers in your niche and request that they provide their valuable insight via feedback, quote, or a review. Add some context to their quotes and highlight it in some way.Once the content publishes, ask them to share it within their circle. People love to know what influencers think about things.5. Guest AuthorThere are a number of blogs open for the guest post. You just need to identify the keyword you’re interested in and then search on Google in this way:Keyword + “write for us”Keyword + “become a contributor”Keyword + “contribute”Keyword + “guest blogging”6. Broken LinkbuildingBroken link building is an interesting strategy. The purpose is to find broken links and contact the owner of the resource that has a broken link. The broken link could be one of your own pages that you would then provide the update to, or it could be an outdated competitor’s link that you would then offer to replace with one of your links to similar content. This will help in reducing the number of redirects and 404 pages, resulting in a better user experience.Broken links usually happen when web hosting expires or site assets are messed up during migration. They can also simply be the result of typing mistakes. Always opt for a reliable web hosting provider and be sure to proofread to avoid spelling errors.7. Social NetworkingNow a days, people spending more time on Social Channels, A good off-page SEO strategy is to engage and leverage your social network to increase the reach of your content.When content gets clicks from multiple IPs it appears more authoritative by sending a signal to Google that multiple visitors around the globe are accessing the content.If you have quality content with some real-world statistics, then it can get shared across networks, getting your content in front of a wider audience.8. Social BookmarkingSocial bookmarking is one of the best ways to get visitors instantly. However, there is a long debate to use it or not. StumbleUpon, Delicious, Digg, and Reddit are a few of the top social bookmarking sites. If you are going to use it, be sure to write an eye-catching tagline with quality content inside to get a boost on your article.9. Content MarketingEvery social media platform has its own preferred content: Instagram is more popular for images, YouTube for videos, Facebook and Twitter for expressing your thoughts. Most of the time, we share content on Facebook and Twitter that we then neglect on YouTube and Instagram.Not only social channels but also linkbuilding for content marketing like article submissions and press release submissions and blog postings .. etc..10. Questions & AnswersWriting great content and giving it to the right people can be one of the best ways to build your authority on different question and answer websites like Quora and Yahoo Answers.If you have written a guide on the same topic, leave a link back to your site so that visitors can easily find your content. Be careful with the links so that they don’t look like spam. If handled correctly, this strategy can be the game-changing off-page SEO tactic.11. NewslettersA newsletter is a cost-effective solution to interact with your audience. Plan your newsletter, include recently published content from your site, and maybe some original, newsletter-only content too. Generally, you should keep your newsletters short, but full of interesting and relevant information. They should also be easy to digest.Next, send the newsletter according to the local timing of your audience. If you give them value, advice, and timely information, your subscribers are more likely to read your newsletters and value the information you send them. Make sure to avoid sending too many newsletters, otherwise, you’ll annoying your readers and start losing subscribers.The design of your newsletter is also important.Off-page SEO has its own importance, but don’t forget about the on-page SEO activities. No matter how strong your off-page is, without proper on-page SEO you may not get a higher ranking in SERPs. You need to have a fast loading website, and SEO optimized hosting can help you to achieve that.And, the list does not end here! There are many more areas to explore by yourself. Keep one thing in mind: the more high authority websites you have referring to you and talking about you, the more chance you have to rank higher.