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If you mean high turnover of accounts, no, not all. General Electric has been with BBDO for almost 100 years. Geico has been with The Martin Agency for more than 20 years.However, there’s a reason why films and television shows always depict agencies pitching new business accounts. According to a study in 2013 by the American Association of Advertising Agencies (4As), average agency-client relationships are getting shorter.[1]According to Atlanta search consultancy, The Bedford Group, “in 1984, the average client-agency relationship tenure was 7.2 years. By 1997, that number fell 25% to 5.3 years. Today the average client-agency tenure is thought to be less than three years."There are likely a number of factors contributing to this including:The rise in new forms of media requiring specialization that can’t be handled by one single agency of recordThe cloud enabling creative assets to be more easily stored, rather than on hard drives at the agencyOther technological advances that lower switching costsGen X and Millennials changing jobs more frequently than past generationsAverage CMO tenure getting shorter and shorter[2]I believe CMOs are the main reason why agencies get reviewed often. New CMOs know that statistically, they may not have a lot of time in the role so they’re more likely to shake things up quickly, take big risks, clear out the old and develop something new for the brand. After all, it’s probably a big part of why they were hired and they’re trying to deliver on those expectations.I joined Venables Bell & Partners to work on the Audi of America account in 2007. After more than a decade with their last agency, McKinney & Silver, Audi changed agencies—you guessed it—right after their new CMO Scott Keogh started.Footnotes[1] http://www.aaaa.org/wp-content/uploads/legacy-pdfs/4As-Ave%20longevity%20of%20account%20relationships.pdf[2] Average Tenure of CMO Continues To Decline

While I don’t want to go into the fine detail of the two cases (it would take a book and maybe one day I’ll write it but not now), one thing does stand out for me when comparing the two cases.Mary Bell was convicted in 1968, at a time when British newspapers were much less prurient than they are today. That’s not to say that they didn’t pursue serious investigative journalism; quite the reverse – the Daily Mirror, the most popular tabloid at the time, was renowned for it and as such was a very good paper of its type. Naturally the Mary Bell case was shocking and it was widely covered in all the media but not in the sensationalist, rabble-rousing way that would become all too common a decade or so later. The Sun was still a struggling broadsheet and Rupert Murdoch wouldn’t buy it for another year, and for quite a while afterwards he ran it as a Mirror clone (without the investigation) until it secured dominance in the tabloid market.By 1993 the Sun was the leading tabloid by a long way and its sensationalist coverage was the norm. What mattered was selling lots of papers (actually what mattered was selling advertising space, which meant maximising the readership) and one of Murdoch’s strategies was to stir up moral outrage without regard to any nuances of the case – Thompson and Venables were almost certainly abused by family members from a very young age, just as Mary Bell was. Although all three were granted new identities and anonymity for life, the tabloid pack still did everything they could to track them down. When you’re living under a new identity, carrying the enormity of what you did when you were 10 with you forever, and always looking over your shoulder for fear of exposure, it’s no wonder there’s a chance of going off the rails, as Venables clearly did. I know Bell has made some success of her life, despite her and her daughter being exposed in 1998 by those same grubby tabloids, and Thompson hasn’t been heard from.https://www.economist.com/britain/1998/04/30/the-hounding-of-mary-bell

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