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Typically, an entrepreneur starting up needs financing and prepares a document outlining her dreams, aspirations, goals, plans, and how much money she needs to carry them out—that’s her business plan. You, the entrepreneur or sole proprietor, do not need a business plan, but it helps to clarify your thoughts and to review available options. I recommend it highly. A thoughtful and properly researched plan increases the probability of success, in some instances.Folks spend a disproportionate time on the numbers in the business plan. They prepare fancy graphs, charts, spreadsheets, all showing healthy margins, high cash flow, and rising profits. You will never see a business plan showing a different picture. That’s why the crucial aspect of the plan is the logic, reasonableness of assumptions behind the numbers, and the strategy. Typically, a business plan addresses the questions and other matters I mention in each of these sections:OverviewYou, your team, ownership structureVision, mission, values, strategyMarketing PlanValue creation platformFinancials & AppendicesOverviewOn one page maximum, what’s the project? What’s the overall result? How is it different from other similar endeavours? How much funding do you need and when? Why should someone fund it?You, Your Team, Ownership StructureYou and Your TeamWho are you?Who is your team?What qualities do you bring to this project?Why should an investor trust you and your team to deliver?Do you have a track record in this area?Can someone vouch for your ability to do this project on time and budget?Ownership Structure & ManagementHow will you structure the venture?How much of the business are you willing to sell for the funds requested?What’s the basis to compute the value of the transaction?How much involvement in the business will the investor’s team have?Vision, Mission, Values, StrategyMany firms have neither vision or mission statements by those names, but their purposes are clear from what they do and other statements. Linda Stallworth found 91% of 46 Fortune 1000 firms studied had mission statements but only 16 (38.1%) use either “mission” or “mission statement” as a heading (1). They referred to “Our Aspirations,” “Guiding Principles,” “Our Story.” Statements ranged from one sentence to several sentences. No evidence indicates firms with declared mission statements perform better than those without them.I tell students a company’s vision is “what it plans to be when it grows up.” It should be broad, long-term, simple, inspiring and easily understood. Your mission broadly is your purpose; your strategy is how you plan to carry out the mission and create value for shareholders and customers. You must communicate these and the values that underpin your activities.Marketing PlanThe marketing plan must address these questions, among others:Who are your customers?How will you reach them?Who is serving them now?Why will they move to you?What’s your competitive advantage?Who are your competitors?How will they respond to your entry?What are your margins?Value Creation PlatformA firm’s value creation platform or business model shows the general organization and principles it uses to carry out its mission. For instance, how it buys, produces, sells, and relates to customers and suppliers will decide how it creates value for its shareholders and customers—how it operates its business to earn income. The value creation platform (platform) shows the business’ uniqueness—the basic operational structure in place to do specific goals to achieve the mission.A potential investor will be keen to know and discuss your platform. Does it make sense? Is it unique? Is it just another franchise?Financials & AppendicesMany people see the figures as the heart of the business plan; I don’t. Include an income statement, balance sheet, cash flow statement, market, and customer data. Your potential investor might find comfort in these data. Nevertheless, understand, these numbers merely are the result of how you plan to implement your strategy.Your figures will not impress me if you have no proper plan to reach your customers, for instance. Margins you show are irrelevant if customers won’t pay your proposed prices. Thus, the key to reviewing a business plan is to focus on the proposed strategy and implementation.Include relevant information to clarify specific comments. For instance, you might include Porter’s 5-Forces to demonstrate your competitive advantage. Brevity works best. Use pictures where they might help, bullet points, and favor simplicity.Potential Funding SourcesBanks aren’t the only source to finance entrepreneurs. Several sources exist such as these:You—your savings: Depending on what you plan to do, this is unlikely to be a viable long-term source.Family and friends: Those who believe in your plans might invest. However, even though these are people you know and trust, prepare a formal legal agreement for amount advanced. Is it a loan? What’s the repayment terms? Interest or interest-free? Equity? Withdrawal conditions?Partnership: Similar conditions to two. Role of partners? Partners’ shares? Silent or active partners? How active?Loans, overdrafts, lines of credit: Some banks specialize in lending to entrepreneurs and small business owners. They will provide professionals to help you plan. Beware of how emotionally tied you become. Before you take a mortgage against your home, consider the opportunity cost. Pray about it.Bartering: This approach might work depending on your project. I advised a couple of young entrepreneurs who bartered for supplies on a limited scale.Venture capitalist (VC). Several individuals and firms exist to fund start-ups or small business expansion. The axiom, “Low risk, low return, high risk, high return,” fits perfectly for the VC. A start-up is risky and the VC will provide funding but will expect a massive, often unreasonable, reward. VCs play percentages because several start-ups fail and the VC loses his funds; thus, the high return on investment. Typically, VCs can provide experienced management to help the entrepreneur.Governments also provide small business loans and grants.Excerpted from chapter 12 of my book Business Simplified(1) Linda, Stallworth Williams, The Mission Statement, International Journal of Business Communication, Vol 45, Issue 2, pp. 94 - 119 First published date: April-01-2008

I like Alex Foster’s response:A plan for interactively reading-aloud Rebecca Skloot’s (2010) The Immortal Life of Henrietta Lacks (cf. Fountas & Pinnell, 2006, pp. 263-265) by Charles Settles, 6/2010IntroductionShow a copy of the book and project to screen this overview.Say, “As you can see there are three main parts to The Immortal Life of Henrietta Lacks. They are LIFE, DEATH and IMMORTALITY. To help you create some understandings of the messages you think Rebecca Skloot wants us to learn from a reading of her book, I will stop reading at certain points and have you engage with some of her ideas. This engagement will help you form a community of literate people, because you will share your thinking and text-based evidence that support it.”Have groups of 3 [if not many students in class, use dyads] students “turn & talk” for no more than 3 minutes with one another about why they think Skloot divided her book into three sections entitled LIFE, DEATH and IMMORTALITY. Then, one teacher selected member of each triad takes about one minute to share with the entire class what was discussed.Next, ask “What is power, and what is privilege?” After eliciting responses from some student volunteers, say, “As I read the LIFE section of The Immortal Life of Henrietta Lacks, I want everybody to pay attention to how possessing power privileges some individuals and social groups, and de-values other individuals and groups.”Read from p. ix to p. x, paragraph 2 in A Few Words About This BookRepeat: “Since Henrietta Lacks died decades before I began writing this book, I relied on interviews, legal documents, and her medical records to re-create scenes from her life.”Now say, “This life story of Henrietta Lacks will help us `understand [how] differences in the life course … are linked to class, race, or gender identity’” (Giele, 2008).Continue reading to the end of p.xGroups of three students “turn & talk,”etc.Say, here are three points to keep in mind:1. “The word HeLa, used to refer to cells grown from Henrietta Lack’s cervix, occurs throughout the book,” p. x.2. “It is within the uterus that the fetus develops during gestation.[And] The cervix (or neck of the uterus) is the lower, narrow portion of the uterus (The Cervix, undated).3. As we shall see, “The history of Henrietta Lacks and the HeLa cells raises important issues regarding science, ethics, race, and class …,”p. x.Read pp. 1-7; re-read the final para:The Lackses challenged everything I thought I knewabout faith, science, journalism, and race. Ultimately,this book is the result. It’s not only the story of HeLacells and Henrietta Lacks, but of Henrietta’s family—particularly Deborah—and their lifelong struggleto make peace with the existence of those cells,and the science that made them possible.Groups of three students “turn & talk,”etc.Read DEBORAH’S VOICE, p. 9Repeat: “But I always thought it was strange, if our mother cells done so much for medicine, how come her family can’t afford to see no doctors?”Groups of three students “turn & talk,”etc.Home work: Students write letters to Deborah in one section of their journals in response to her “VOICE” (cf. Fountas & Pinnell, 2001, 165-171; 180; 287). Or alternatively, students free write in another section of their journals for about 10 minutes about ideas on pp. ix-9.Part OneLIFERead pp. 13-31, and for each of chapters 1-3 (The Exam, Clover, and Diagnosis and Treatment), students are to write letters in journals giving their thoughts or feelings. Or alternatively, students free write in journals for about 10 minutes in response to each chapter.1. The Exam2, Clover3. Diagnosis and Treatment4. The Birth of HeLa, Read pp. 34-41“Turn & talk,” etc.Students write Deborah letters giving their feelings or thoughts about Mary Kubicek & George Gey. Or alternatively, students free write in response to this chapter in journals for about 10 minutes.5. “Blackness Be Spreadin All Inside”Read chapters 5-11, pp. 42-86. After each chapter, students free write in journals for about 10 minutesDiscuss: “The doctors said that sending Elsie away was the best thing,” p.45— Why?6. “Lady’s on the Phone”“turn & talk,” etc.7. The Death and Life of Cell Culture8. “A Miserable Specimen”9. Turner Station“turn & talk,” etc.10. The Other Side of the Tracks11. “The Devil of Pain Itself”GRAFFITI BOARD Activity (Short, 2004)Possible re-teaching points:“The history of Henrietta Lacks and the HeLa cells raises important issues regarding science, ethics, race, and class …,” p. x.“All of the stories mentioned that scientists had had been doing research on Henrietta’s children, but the Lackses didn’t seem to know what the research was for”, p. 6—What does this reveal nature of medical science at the time? Also, possibly use process dramatic “Thought-tracking” exercise (Huntsman, undated; cf. Fountas & Pinnell, 2001, 286-287).What is the value of HeLa for science? ( p. 4, para 3)The Exam“This was the era of Jim Crow—when black people showed up at white-only hospitals, the staff was likely to send them away, even if it meant they mightdie in the parking lot. Even Hopkins, which did treat black patients, segregated them in colored wards, and had colored-only fountains,” p. 15. [Use in readers’theater script (cf. Fountas & Pinnell, 2006, pp. 234-235)].Clover“tobacco fields their ancestors had worked as slaves,” p. 19field work vs. school, p. 20war leads to life changes/improvement, pp. 24-26; WWI & WWII—on to BaltimoreDiagnosis and Treatment“Like many doctors of his era, [Richard Wesley] TeLinde often used patients from the public wards for research, usually without their knowledge,” p. 29George Gey, p. 30; Lawrence Wharton, Jr., p. 33—provide contextual informationPart TwoDEATHRead chapters 12-22, pp. 87-176. After each chapter, students free write in journals for about 10 minutes.12. The Storm13. The HeLa FactoryDiscuss: Black scientists and technicians, many of them women, used cells from a black woman to help save the lives of millions of Americans, most of them white. And they did so on the same campus—and at the very same time—that state officials were conducting the infamous Tuskegee syphilis studies, p. 9714. Helen LaneStudents write letters in journals to Deborah giving thoughts/feelings about Helen Lane, Roland H. Berg (p. 106), & Bill Davidson (p. 107)15. “Too Young to Remember”Discuss: None of the Lacks children could hear much unless the person speaking was nearby, talking loud and slow, But they’d been taught to keep quiet with adults, so they never told their teachers how much they were missing. None of them would realize the extent of their deafness or get hearing aides until later in life, 11616. “Spending Eternity in the Same Place”Discuss: `You know, white folks and black folks all buried over top of each other in here. I guess old white granddaddy and his brothers was buried in here too. Really no tellin who in this ground now.’ Only thing he knew for sure, he said, that there was something beautiful about the idea of slave-owning white Lackses being buried under their black kin, 122Students hot-seat “Carton and Ruby Lacks, the oldest white Lackses in Clover,” 124 (Huntsman, undated).17. Illegal, Immoral, and DeplorableDiscuss: What was the reasoning of the three Jewish doctors “who refused to help with Southam’s research, injecting cancers cells into a patient without consent….” Also, who is William Hyman, and how was he helpful to these doctors? (132).18. “Strangest Hybrid”19. “The Most Critical Time on This Earth Is Now”20. The HeLa Bomb“turn & talk,” etc.21. Night Doctors22. “The Fames She So Richly Deserves”“turn & talk,” etc.GRAFFITI BOARD Activity (Short, 2004)Part ThreeIMMORTALITYRead chapters 12-22, pp. 87-176. After each chapter, students free write in journals for about 10 minutes.23. “It’s Alive”Discuss: It was like a nightmare. She’d read in the paper about the syphilis study at Tuskegee, which had just been stopped by the government after forty years, and now here was Gardenia’s brother-in-law, saying Hopkins had part of Henrietta alive and scientists everywhere were doing research on her and the family had no idea. It was like all those terrifying stories she’d heard about Hopkins her whole life were suddenly true, and Happening to her…, 18024, “Least They Can Do”“turn & talk,” etc.25. “Who Told You You Could Sell My Spleen?”26. Breach of Privacy27. The Secret of Immortality“turn & talk,” etc.28. After London29. A Village of Henriettas“turn & talk,” etc.30. Zakariyya [Zuh-CAR-ee-uh, 243]31. Hela, Goddess of Death“turn & talk,” etc.32. “All That’s My Mother”“turn & talk,” etc.33. The Hospital for the Negro Insane“turn & talk,” etc.34. The Medical Records35. Soul Cleansing“turn & talk,” etc.36. Heavenly Bodies37. “Nothing to Be Scared About”38. The Long Road to Clover“turn & talk,” etc.GRAFFITI BOARD Activity (Short, 2004)Teacher re-visits “It’s Alive,” and students write letters in journals to Deborah giving thoughts/feelings about Victor McKusick & Susan Hsu, 181-184;189-90 .BibliographyThe cervix (unattributed). Retrieved June 23, 2010 from Cervix - WikipediaFountas, Irene C. & Gay Su Pinnell (2001). Guiding Readers and Writers: Teaching Comprehension, Genre, And Content Literacy. Portsmouth, NH: HeinemannFountas Irene C. & Gay Su Pinnell (2006). Teaching for Comprehending and Fluency: Thinking, Talking, and Writing About Reading, K-8. Portsmouth, NH: Heinemann.Giele, Janet Z. (2008). “Life Stories to Understand Diversity by Class, Race and Gender, Retrieved March 26, 2008 from [email protected], Karla (undated). “TWENTY-ONE RED HOT PROCESS DRAMA TOOLS FOR MORE EFFECTIVE AND EXCITING TEACHING,” (Adapted from Patrice Baldwin’s The Drama Book). Retrieved June 23, 2010 from http://education.byu.edu/arts/documents/21Red-HotProcessDramaTools.docShort, Kathy (2004). Literature Discussion Strategies, Retrieved June 23, 2010 from http://uacoe.arizona.edu/short/Resp nse%20Strategies/strategies.pdfSkloot, Rebecca (2010). The Immortal Life of Henrietta Lacks. New York: Crown Publishers