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Are you still struggling to make the best use of social media marketing to boost sales and profits?Well an alternative is to get a copy of this and review it before signing up any courses , It is a small ticket price for 100 pages of updated info .Always remember to be practical _ only trial and errors is the route to learning the right way( now availble at amazon - kindle , googleplay - Apple Ibooks - Hilary Scholl )To achieve your objectives, are you searching for the most proven and tested strategies.Facebook is undoubtedly the #1 social media marketing platform that gives marketers the opportunity to reach out easily to widely scattered customers, and if not given adequate importance to, it can be hazardous in a number of ways. Not only does it give you more opportunities to enhance your credibility, but you can easily stay on top of minds of your targeted audience on a long-term basis.As of today, I am going to spill the beans on Facebook Ads, the best way to reach your targeted audience & drive laser targeted traffic for your business.Let’s check out some interesting numbers that will get you glued to Facebook Advertising--93% marketers use Facebook advertising regularly-Facebook ads have over 600 different targeting options-More than 1 Million Facebook advertisers create ads directly from a mobile device-The average cost per click (CPC) in Facebook ads across all industries is $1.72.-Facebook’s revenue per user has doubled in last 3 years-Facebook has 80 Million small- and medium-sized business PagesAnd I know you’re feeling lured to reap the immense benefits that Facebook Advertising holds for your business.To become successful, you need proper information that is proven and tested, as well as keeps you in good shape and saves you from losing your time and money.Don’t worry, here’s an easy and proven system to add this ultimate social media giant to your marketing arsenal and take your business to cloud 9.Instant Profits Guide To Effective Facebook AdsThis step-by-step training guide will take you by the hand and teach you how to reach out instantly to your targeted audience & drive traffic and conversions.With its proper use, you can make the most of social media marketing to increase your profits.You can use advanced Facebook Advertising strategies to capture hordes of Facebook users & turn them into lifetime brand loyalists.Folks, it’s time to break the monotony.So, you can steal the spotlight from your competitors like you've always wantedHappy and satisfied ; move forward ; -If you are also interested in _ remarketing Maybe this can help ;Online Advertising can be simple and powerful. Since your time is valuable, creating and managing all your ads should be as easy as sipping your morning coffee.Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook Outreah Ads.Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it’s not without its questions.How well does it work? What kind of engagement do you get? And what can you expect for your hard-earned money?In this eBook , we’ll share with you everything you need to know about Facebook Ads to get your campaigns up and running as well as all we’ve learned from our own experiences.Currently Facebook remains one of the most important social media platforms to promote your brand on the internet . This is something that many marketers and businesses don’t realize however and often it is overlooked as a channel. There are several reasons for that since Facebook went Social Live but one of the biggest reasons is that it’s not so obvious how Lead generation does helps in marketing role and proven that it actually works.Facebook Lead Ads can be an invaluable tool in growing your list quickly. This ad format allows you to register subscribers in the Facebook environment without your target customer ever having to click out to go to your website.We all know the money is in lead generation …but there's one big obstacle that can keep you from getting that money and that's GROWING the list, but great news! It's easier than you might think once you get a copy of this book .Instant Profits Guide To Facebook Ads Outreach Marketing SuccessOne of the reasons online marketing has been so successful is because it can be so highly targeted if you know enough about your ideal customer to be able to connect with them through your content and ads.Through targeting, you can then grow your marketing list quickly because you will be presenting the right people with the right offer. With this ebook , you will get familiar with ; -•How to create the Leading Magnet•How to setup a Effective Landing Page•Drive traffic to your lead magnet With Facebook Ads•Leveraging your existing traffic for rapid growth

The new year has arrived and with it new marketing goals and a new motivation to step up your company’s social media advertising.And when those big goals come up, you want to put the most effective ads in your arsenal out there.That’s where we come in.We’ve gone through our archives to find some of the most powerful Facebook advertising strategies available.Even as Facebook has made tweaks to its ad platform and companies have tried every trick in the book to reach customers, these strategies are still as relevant as ever.That’s why they’re the most powerful Facebook advertising strategies, after all.Whether you want to optimize for mobile, improve customer targeting, or finally nail your retargeting campaigns, there’s something in here for you.Each strategy is tried and tested, so you know it will help you reach your marketing goals.So go ahead — browse our list and get those creative juices flowing. We’ve linked each strategy to a post with more information on how to execute, so when you find one you want to try, you’ll be able to get started right away.There’s nothing stopping your company from recharging its Facebook marketing for 2018 anymore!1. Use A Hybrid Facebook Advertising StrategyWe live in a time where audiences use multiple devices to spend time online. Customer journeys might start while users are on their desktop researching a new product and end on a mobile device like a tablet or cell phone when they decide to buy.That’s why advertising can’t focus on one type of platform. Even though data shows that more people spend time on their mobile devices than ever before, desktop usage is still very high — so you need to optimize ads for both desktop and mobile in your upcoming ads to maximize your reach.[Source]Focusing on reaching customers through many platforms can raise your customer awareness. According to the famous copywriter, Eugene Schwartz, there are five levels of customer awareness:Unaware – your audience is completely unaware of your product and brand and are not looking for a solution because they haven’t identified that they even have a problem yet.Problem Aware – your audience is aware that they have a problem and are beginning the search for a solution.Solution Aware – your audience has found a solution but not your product.Product Aware – your audience has found your product, and they understand how it works to solve their problem.Most Aware – your audience has closed the loop — they’ve found a solution to their problem and believe your product is the best one to get the job done.Each level of awareness indicates a person’s understanding of your product and how it serves to help fix a problem. An omnichannel strategy that incorporates desktop and mobile outreach strategies acts as a guide for customers using each platform based on their level of awareness.[Source]Here we see each of the stages — note how mobile and desktop are incorporated into the strategy. Customers typically start their customer journey on one device and end it using another, which means your ads should be specific to each stage of awareness.For example, mobile ads should highlight the problem people have and the solutions that are available. By the time people get to most aware, your desktop ads should focus on validating why your product is the best option available.2. Create A Strong Pay-Per-Click Strategy To Increase Revenue And Site VisitsWith Facebook ads, you pay every time someone clicks on your ads — pay-per-click (PPC). A strong Facebook advertising strategy takes this idea and gets more people to click on ads. The more clicks your ad gets, the better your chances of funneling people to your site are, and therefore the higher your revenue potential from that ad.A strong Facebook advertising strategy uses more than one PPC strategy so that even if one underperforms, there’s another one in place to compensate.One example of a strong PPC strategy is A/B testing. When you create your ad, use Facebook’s split testing feature to test ad visuals. Visuals are a powerful communication tool. 75%-90% of ad performance can be attributed to visuals.[Source]To measure the performance of your visuals, keep the ad copy the same in both versions swapping only the images. Whichever ad performs the best – gets the most click-throughs and purchases – that’s the one to run with. Also, test variations of the “winning” ad to see if things like image placement or graphics drive up clicks even more.3. Run A Competitive AnalysisOnce you have a good understanding of the types of ads your audience respond to, it’s time to branch out. Run competitive analysisto understand the preferences of your competitors’ customers. Use this as an opportunity to figure out what your competitors’ audiences respond to and customize your ads to stand out.The resulting data will help you identify opportunities to meet specific customer needs. Your ads should highlight the solution you offer and why it’s the best one for customers.Whole Foods is a popular grocery store chain, but until recently, their prices were beyond what average shoppers felt comfortable paying. Green Chef’s competitive analysis revealed that while Whole Foods customers enjoyed the product selection and freshness, they were less thrilled about the price. This was Green Chef’s response:The ad called out Whole Foods and put a spotlight on the premium organic ingredients Green Chef offered and the convenience of having them delivered to customers at home. Free is mentioned twice and capitalized. This effectively draws the audience’s attention to the savings they’ll receive with Green Chef.For your ad, based on the results of your analysis, call out the problem your audience is trying to solve and one-up the current solution with your product. Green Chef confirmed Whole Foods as the brand of choice for the audience but then took it a step further by explaining that Green Chef customers get the same benefits and get products delivered to them, including four free meals when customers order two.4. Incorporate Facebook Messenger adsSince Facebook introduced Messenger, the platform has grown to one of the most powerful ways to reach and interact with audiences. Add to that the fact that customers expect instant answers to their questions — and Facebook Messenger offers customers a direct link to you — and you have an open channel to offer really targeted ads.The main difference between this type of ad and other ad types is the call-to-action. Instead of guiding customers to a Facebook page or website landing page, Facebook Messenger ads invite customers to start a conversation.[Source]You can set up pre-programmed responses based on popular questions or comments customers you receive. This way your ad works to engage customers and offers them the information they need quickly. Consider this, over 2 billion messages are sent between Facebook Messenger users and businesses every month! With this much communication, it’s no wonder customers expect a quick response.5. Find The Right Frequency BalanceNothing’s worse for a customer than seeing an ad over and over and over again. Over time, the ad loses it’s effectiveness because customers either ignore it or get frustrated by it and avoid the brand.The most effective ads don’t appear more than five times to the same customer. Any more than this means you’re heading towards a higher cost-per-click (CPC) and lower click-through rate (CTR).[Source]To avoid this headache, decide on frequency specifications during ad creation. Set the frequency by telling Facebook how many times an ad should show up for each customer, let’s say five times. Then set the action. This tells Facebook what you want it to do once five views have been reached. Set this to “turn off all ad sets” so that the ad stops showing for each customer once the limit’s been hit.Your Facebook advertising strategy should guide customers and create an experience that encourages them to complete a desired action, such as buying something or giving you their email address. Experiment with different frequencies to find the balance between a comfortable CPC and CTR for your campaigns.6. Maximize Conversions By Targeting Brand Aware AudienceJust because your audience finds your brand doesn’t mean they’re aware of what it does or how it solves their problem. In order to maximize conversions, use ads that target a “warm audience.” These are people who are familiar with your brand and what it does. They might have encountered your product in passing when someone mentioned it, but they haven’t tried it for themselves yet.(Side note: If your audience isn’t warm yet, check out strategies #9 and #12 on this list to find out how to warm them up.)Maximize the conversion of warm prospects by creating custom audiences based on engagement. For example, target people who’ve liked posts on your Facebook page or left comments on your Instagram pictures.[Source]From there, all you have to do is use your copy to get these folks to convert and buy. For example, keep it short and sweet, use conversational language and use buzz words like “benefits” or “guarantee” to guide people to convert. Because they’re already familiar with what you do and offer and have shown some interest through engagement, this is the easy part.7. Create Evergreen Facebook AdsDepending on your business, you might decide to run ads weekly, bi-weekly, or monthly. But even though your ads run frequently, it doesn’t mean that you have to start from scratch every single time. This is time-consuming and not required. A better approach is to take “old” ads and repurpose them to make them more engaging.To help, there are three evergreen strategies that you can choose from:Awareness Campaigns. These campaigns target people who are most likely to engage with your brand. Facebook awareness campaigns are designed to share your brand story with this audience. To get started, include product highlights like new features. Use your awareness campaign ads to increase engagement and sales.Lead Generation Campaigns. Once people know who you are, the next step is to get their information, like an email address. To do this, offer value to your audience, so they are engaged with you and receptive to further communication — think e-books, webinars, and free samples.Conversion Campaigns. Use conversion campaigns to take these leads you just collected and convert them into sales. Here’s where you close the deal with a super targeted value proposition: exactly what makes you better than the competition.Once you’ve chosen your evergreen strategy, make any necessary tweaks to already-made ads. You might be surprised to find how much you can get out of an old favorite with just a few minutes of work to set a new campaign and CTA.8. Use Geo-Targeting For Facebook AdsBack in the days of early advertising, marketers didn’t have a lot of options for where they’d target customers. There were a few channels on TV, newspapers, and magazines. Marketers had to wait for customers to engage with them before sharing their message.Fast forward a few decades and things have changed to allow marketers to be more proactive. Geo-targeting is a great advertising strategy for getting your message in front of customers. Geo-targeting works by serving up relevant ads based on where prospects are located. The result is timely, hyper-targeted ads that get customers engaged.Let’s say you have a fitness app and want to target people who spend time at gyms. When you create the audience for your ad, enter the address of a specific location. For example, if there’s a location with a lot of gyms or studios in the area, enter an address in that neighborhood.

Get found! The small business owner’s guide to search engine marketingThe day-to-day life of a small business owner is a long and winding journey. You should know. Your to-do list is likely a mile long, with new tasks being added by the minute — from approving the latest round of supplier invoices to managing employees. On top of that, you need to plan and even manage marketing campaigns so you can win new business, which is the lifeblood of any successful business. You may be using a menu of different marketing channels, such as email, social media and review sites, to capture customer attention. While these channels have value in the modern multi-channel journey, search is the essential marketing link that connects your business to customers when they’re hungriest for information. Ninety-two percent of Internet users search, and mobile devices now account for roughly 58% of total search queries. Thanks to the power of search engines, your customers have access to thousands — even millions — of options with just a few clicks. It doesn’t matter what you sell or where you sell it. It doesn’t matter whether your target customers are male or female, young or old, ready to spend or looking for bargains. Today, when people are looking for local businesses, they often begin with online search. Your business needs to be present and easily found at this critical moment in the decisionmaking journey. After all, search can have the most profound impact when customers are looking for businesses that are nearby. The art and science of finding and converting customers via advertising on search engines is called search engine marketing (SEM). Like any form of marketing, SEM is a mix of sound strategy, practical tactics and smart budget decisions. Increasingly, effective SEM also means understanding how platforms like Bing Ads can help you craft compelling ads, find and engage with the right audience, and make the most out of every dollar you invest. The results speak for themselves: The right SEM mix adds laser-like focus to your marketing campaigns; it can support your business growth goals and reveal untapped opportunities and markets. We’ll show you the SEM basics that will help put your business on the road to successful search engine marketing. You’ll learn what you need to run your own SEM campaigns — or, if you choose to outsource, to communicate and work with SEM pros who can take your search marketing to the next level. Are you ready to take your small business where it needs to be — and where your customers are waiting? Read on for seven steps to help more customers find your business.SEM fast facts, If you’re just getting started on your SEM journey, there are some things you need to know :Are people still using search engines? Yes! In fact, 92% of Internet users search, and search engines are the most popular way for consumers to find local businesses.What’s SEM, anyway? It’s easy to get lost in acronyms. While some confuse SEM with search engine optimization (SEO), SEM is much broader. SEM includes SEO, but it also includes paid search opportunities, such as pay-per-click advertising (PPC).Wait, so what’s the difference between SEO and paid search advertising? SEO bumps up your website’s rank in unpaid search results. With paid search — also called PPC or cost per click (CPC) — you set up advertisements on a channel and pay when someone clicks your advertisement.But why can’t I just advertise on social media? Advertising on social media is an important part of any digital marketing campaign. But by expanding your efforts to also include SEM, you can reach people specifically searching for businesses like yours.My SEO is great, and my business shows up at the top of search engine results. That means I don’t need to pay for ads, right? While your SEO game may be top-notch (congratulations!), there are several reasons why SEM can help your business be even more successful. For example, you can target specific audiences based on their location, the device they’re using and whether they’ve searched on your site in the past. You can include product and service information, clickable links to phone numbers and directions, and even customer reviews so potential customers can see how great your business is.Why does it matter if people are searching on mobile devices? Search queries from mobile devices are outpacing searches from PCs. If your local business is seeking customers, mobile search advertising is a great way to reach them — especially if they’re out and about.Isn’t SEM expensive? With SEM, you’re in the driver’s seat. You control your PPC spending, and you can set a cap so it fits within your budget.Step 1. Set your goals and build your budgetThe first step on your SEM journey is to assess your overall business goals. Do you want to expand your customer base? Increase customer loyalty and repeat visits? Build word of mouth regionally so you can consider opening a new location? Or perhaps you’d like to boost overall sales, or focus on a particular product or service line. Then, consider how your current digital marketing mix is helping you achieve your goals. Are you spending money on paid search, social media advertising or other areas? What were you hoping to accomplish with those efforts? How have these channels performed in the past? Next, think about how increasing your SEM efforts can improve your marketing results. A well-crafted SEM campaign can help you reach your growth-oriented business goals by placing your brand front and center when customers are searching for information on the products or services you offer.Your SEM campaign can help you:Drive traffic to your website.Drive visitors to your place of business.Improve conversions on your website.Boost incoming call volume.Encourage greater ad or mobile app engagement.Design promotions based on inventory. Build brand trust.Once you’ve identified your goals, you can determine who you’re trying to reach and where they’re located. Let’s say you own a bakery and want to sell more wedding cakes. Your goals may include targeting people within a certain geographic area to increase awareness of your bakery, driving more traffic to the wedding cake section of your website and using reviews to build trust in the quality of your products. By defining an audience segment and geographic region, you can home in on keywords that a bride or groom searching for local wedding cake providers are likely to use and integrate those into your website copy. Next, you can examine the targeting options and rates of various platforms to help you decide on the budget necessary to achieve your objectives. Then you can begin crafting ads that speak to your audience. One of the great benefits of SEM is that you can track and respond to ad or keyword performance. If something is performing well, you can invest more money. If it isn’t, you can adjust your keywords, ad copy or budget, and see how customers respond.Step 2. Understand your audience for better ad targeting. To create successful search campaigns, you need to have a deep understanding of your target customers. Of course, you need to understand their buying preferences and needs, just as you would for any campaign. But when advertising on search engines, you can also take advantage of several other factors, including:Demographics: Targeting based on the gender and ages of your desired customers. Device type: Targeting smartphone and tablet users so they have quick and easy access to information like business address and hours of operation.Day and time: Understanding the best day and time to reach your customers. Remarketing opportunities: Reconnecting with prospects who have visited your website but not taken further action, such as purchasing a product or service.Location: Showing advertising based on where your target audience is locatedThat may seem like a daunting amount of information. But it doesn’t take a lot of time or effort to become a targeting pro. Just ask yourself these questions:Who am I trying to reach — a specific market, unique customers, top spenders, etc.?Where are they located — a specific region or town, or a small radius like a shopping center, college or office park?What characteristics matter, such as age or gender?What are their interests?When do they search, and what devices do they use?What content or offers spur the most favorable response among them?The last question may require some ad testing. Make an executive decision using what you know about your present customers and their responses to other types of marketing campaigns. Then, once you begin to see patterns in behaviors and response rates, you can use them to determine whether your keywords, ads and targeting methods are working. If your campaign stalls out, don’t panic. You can make adjustments and quickly get back on the road.Step 3. Design campaigns that are mobile, local and personalWith a solid understanding of your audience, you can begin to design a campaign that reaches them at the right time and place. But today’s digitally savvy consumer isn’t going to tolerate anything less than precision. In other words, you need to know what to say to them, as well as how and when to say it. Using mobile, local and personal methods will help your business successfully engage customers where they are in their decision-making a really cool domain parked on Park.io reach consumers, regardless of where they’re located or where they are in their decisionmaking journey, your website should be mobile-optimized. Having a responsive site that adapts for any screen on which it’s viewed is essential for enhancing your site’s SEO — and for converting visitors into customers. More than half (55%) of smartphone users in the UK have abandoned a mobile transaction, giving usability reasons like slow loading times (32%) and difficulty with navigating the checkout process (26%). Then, by thinking about what mobile customers need, you can better meet their expectations. For example, local customers searching on mobile may want your location or phone number to be easily clickable, which you can accomplish by using ad extensions. Those comparing information need mobile-friendly content that is easily consumed on small screens. Current customers may desire push notifications when their orders are ready or when they’re in the area and your shop is having a sale. Whether they’re looking for products, trustworthy service providers or a new place to eat or shop, people love to search to get ideas and inspiration. More than one in three U.S. consumers looks for local businesses via search. To get in on the action, first get found by claiming your company’s “real estate,” or profile, on search engines and sites such as Bing, Google, Facebook and others. Check that your business’s information — such as your address, phone number and hours — are correct.Then, make your ads more relevant and actionable for local searchers by using your target audience’s location and offering personalized deals. You can also make it easy for searchers to find and contact you: ad extensions allow you to insert additional information like mobile-clickable phone numbers or locations with driving directions right into your ad. Not only does this give you more real estate so your ad stands out, it also connects searchers to the next step of their decision-making journey so they’re more likely to call or stop by your business. Digital ad platforms give you fingertip access to a wealth of information about your target customers, their locations and their behaviors. Use this data to your advantage. Create highly targeted and personalized ads by mixing and matching different types of ad targeting. For example, you can send targeted ads to customers based on their location or search behaviors. You can further narrow your focus by adding day or time of day, device type, or age and gender.Let’s say you want to beef up the lunch crowd at your restaurant. Create a campaign so that your paid search ads are geo-targeted to appear when people are within five miles of your restaurant and looking for a business like yours. Then, to personalize the ads even further, offer local college students, targeted by age, a special discount two hours before (when stomachs are grumbling) and during lunchtime. You can even use an ad extension to send these searchers directly to a special coupon page on your website. Every business has specific goals when marketing to new and return customers. Are you looking to get more phone calls, increase in-store traffic, boost website traffic or sell more products? Once you combine your goals with your specific target audiences — and choose keywords or phrases specific to those audiences or goals — you can use the intelligent audience targeting features of Bing Ads to tailor your ads. It’s easier than you think to accurately pinpoint your targets. Here’s a guide to how the features of Bing Ads can help address your business’s unique needs and goals:Step 4. Use the right keywordsAfter researching your audience and setting your goals, the next step in your journey is keyword planning. It’s critical to select and bid on the right keywords, because you want your business to be there when your target customers are looking for a particular product or service, or even researching your competitors. Brainstorming, researching and managing keywords can be challenging: In one survey, this task was ranked the second most difficult aspect of search engine marketing. So how do you start? Begin with words that relate to your business, target audience, location, products or services and campaign goals (calls, in-store visits, purchases). If you’re using an analytics platform, look at the words people search that bring them to your site. Then, broaden your reach with more general keywords. Using these keywords can sometimes be challenging, because they’re so competitive. You can research to find similar, but more budget-friendly, keywords. You can also test and compare performance to determine whether the higher-priced keywords make an impact and are worth a share of your budget. You may also want to consider keyword phrases. There are times when consumers use several words in their search queries. For example, instead of searching for “dresses,” a woman may search for “long cocktail dresses.” Include phrases to increase your likelihood of getting found. Next, make sure the landing page your visitors are redirected to after clicking an ad is also relevant to those keywords. Finally, don’t go it alone. Search platforms provide keyword planners to assist you. The Bing Ads Keyword Planner helps businesses choose the best keywords based on search trends and marketplace competition. For example, you can narrow down your research to see how keywords perform by gender or even search device. And if you already have a menu of keywords in Google AdWords, you can easily import them and optimize them for Bing Ads to deliver additional prospects.Step 5. Craft irresistible ad copyOnline advertising must pack a powerful punch, usually in very little space. Your copy needs to resonate with consumers and clearly let them know what you’re offering. Are you filling a need? Do you have a solution to a problem your customers have? Let them know in clear, jargonfree terms. When your prospects and customers are searching, especially on their mobile devices, they want clear, concise information. Don’t get plagued by writer’s block. Try these tips to create fun and engaging copy — every time:Use compelling offers, keywords and phrases to capture attention.Be concise! Use one-liners, short copy and bullet points to break up text.Include location-specific information, such as ad extensions with a directions link for locations near targeted customers.Capitalize on quirky holidays, such as National Doughnut Day, to grab customers’ attention and create urgency.Highlight incentives and limited-time offers, such as “20% off sale,” “free shipping” and “new releases.”Emphasize customer reviews — star ratings and reviews capture interest.Step 6. Use measurement data to improve campaign performanceSearch advertising platforms offer advanced analytics. It may sound intimidating, but it’s really not! On the back end, you can view what are called key performance indicators (KPIs), or metrics around how your campaign is performing. By viewing how many people clicked an ad and the action they took as a result, you can see which ads resonated with your target audience. Even better, this data can provide a great roadmap for improving future campaigns and spotlight ways you can test new offers and discounts to really get the most bang for your buck. You can also add customer tracking to your website and integrate it with ads to see if customers are converting once they visit your site. Take note of how people respond to your campaigns, and make adjustments from there. Repeat what’s working, tweak what’s not working and put your budget toward the things that will drive results. By following the previous six steps, you can expand your reach and aim for greater success with your search campaigns