This Template Contains Three Organization Charts, One On Each Of The Following Pages: Fill & Download for Free

The fastest way to deal with content and SEO is to select your best-performing pages and optimize them to bring in even more traffic. This way, you divide the general SEO work into bite-size tasks and reach your promotion goals with a series of short steps rather than rare giant leaps.PPC and digital PR help you achieve your short-term goals, and while optimizing content plays out in the long run, it can be frustrating to see no immediate results from SEO. But this is how it works — SEO takes time. So, while you launch your PPC campaign or look for PR opportunities, don’t forget to work on your content at the same time. This way, all three ways will complement one another.Let’s say there’s an organic food delivery service that wants to boost its rankings; how could they do that? As an example, I took Meal Kits & Groceries from Small Farmers & Southern Chefs, a healthy meal box delivery service. They are featured on a few delivery services digests, and they rank for about 8,000 keywords in organic search. Not a bad result, but here’s how to make it better.How to Find the Traffic Growth PointsIdeally, to see what pages of your website perform best in terms of traffic, keywords, rankings, session length, and bounce rate, you need data from Google Analytics and Google Search Console.To accumulate all this data in a single chart, I recommend you setup the Organic Traffic Insights in your SEMrush project. It connects to your website’s Google Analytics and Google Search Console accounts and presents the information in a digestible way providing a lot of filtering options.How to Optimize What Is Already OptimizedA simple rule here would be: a) find what performs well and make it great and b) find what is great already and make it even greater.What this means: when your page ranks on the second page of search results the best way to boost traffic is to take it to the first page. And when you are already on the first page, try winning the SERP features: featured snippets, reviews, videos, etc.And don’t think that once you have reached this goal, you can forget about the page forever. SEO is a continuous process, and in order to stay in the game, you have to periodically revise your achievements and adjust the strategies.Goal: Getting a Featured SnippetA big goal today for many businesses is to get a featured snippet. Not only does it help create trust for a brand, but it can also bring in a lot of high-quality traffic. So how do you figure out what you want to get a featured snippet for?Using the SEMrush tools, a good way to check is to apply a few filters to see which pages a website has on the first page of search results. To do that, I would exclude all the positions starting from 11th, and then all the branded keywords (for example, anything containing “peach” and “dish” in it).This way we can see all the keywords, for which PeachDish ranks on the first page on Google and see only those that are not connected to its brand name.Insight #1As you can see, they have a lot of recipes on their website. Since it is a meal box delivery and customers receive not the cooked meals, but the ingredients with recipes, it makes total sense to have a cooking blog on the website. Also, if a recipe is unique enough, it doesn't have a lot of competition, and markup is done correctly on your site, it can be fairly easy to get into a recipe featured snippet.Hover tooltip in Positions reportA great new feature is the SEMrush SERP features hint box: if you hover over a keyword, you can see all the SERP features that are available for it and the features that you already have. Here, PeachDish has a video for “flounder stew”, but is not presented in the snippet. There are a lot of recipes in snippets, so I would try doing that.Insight #2Most of those keywords have little volume, that means, those pages that are ranking highly do not actually bring much traffic.The good news is that the competition for those keywords is not high either, which makes it easy to promote them. The ideal solution here would be to find the balance between the keyword volume and the competition level.Quick tip: play with the filters. Try sorting the keywords by volume, competition level, traffic, etc. It reveals a lot of insightful information about your keyword portfolio and promotion opportunities.Aiming for the Top 10 In the SERPsSetting the filters in the following way will show you the keywords for which your website ranks on the second search results page: we're excluding all the positions less than 11 and greater than 20. And, as in the previous example, we only want to look at the keywords that are not connected to PeachDish brand name.First of all, take a close look at the list. Can the keywords be grouped semantically? How big is the competition? How much search volume do these keywords have? Try out a few filters and gather your own insights. You would be surprised how many good optimization ideas come from a simple semantic analysis.Insight #1Most of the keywords lead to the Meal Kits & Groceries from Small Farmers & Southern Chefs homepage. On one hand, this is a good thing, since the page is ranking for a lot of keywords. On the other hand, it limits the options for content optimization, since the homepage is the face of the business and the content on it is sensitive to changes.What I have spotted from skimming the list is that there are a lot of keywords containing the word “delivery” which have relatively high volume.My suggestion would be to create another page around the “delivery” semantics. For instance, pointing out the benefits of the delivered meal kits, or how PeachDish handles delivery.Creating content around semantic concepts can be tricky since it is hard to know what topic will interest users the most. For that case, we have created the SEO Content Template— a tool, that allows you to gather all the best-performing content techniques that your rivals (the top 10 performers on Google) are using for a set of selected keywords.SEO Content Template allows you to create a semantic core for future text. For instance, when creating content for “fresh food delivery”, these are the keywords that are used by SERP competitors of PeachDish.You can even see how your competitors use your target keywords. For that, you don’t need to Google it and search for the precise word match; the SEO Content Template aggregates the exact text abstracts to save you time.Insight #2If you don’t want to split the traffic between two pages, but do want to increase the rankings of the specific page, you can gather ideas on how to do that in SEO Ideas tool.It provides you insights on strategic, content, backlinking, technical, and other aspects of search optimization based on your domain’s data. From optimizing meta descriptions to keyword cannibalization, the tool provides a thorough analysis of how your content (and partially, website) performs and what can be done to improve it.Using the recommendations from the beginning of this post, I chose the keyword/landing page pair: airline chicken and https://www.peachdish.com/ingredient/VBMVSScAACYA5QOZ/airline-chicken and added it to SEO Ideas.Recommendation 1If you click the link, you will see that there is barely any text on the page. This is the first thing the tool suggests fixing in the Content ideas.Recommendation 2The tool recommends that I optimize for CTR by using the Recipe markup code. This is smart, since it's really easy to work with the recipes — easy to rank for it, and easy to add markups, videos and other media that Google loves.Recommendation 3Next, the tool suggests using these semantically related keywords as competing pages use them. Enriching the semantic core of your content is essential for a better user experience. Expanding the content here would be very helpful, and focusing on semantics is just a smart way to go SEO-wise.There are many other useful ideas in the SEO Ideas tool, but describing them all would extend this post for another dozen pages.You can find a thorough SEO Ideas workflow in this post or you can simply try it out for your domain and see what it can do.SEO: Divide and ConquerThe rule of taking one step at a time works for almost anyone that is focused on a monumental task; small business SEO is not an exception. And, in the situation of limited resources and highly valued time, it is actually the only possible way to ever achieve the high rankings that businesses of all sizes covet. So, divide up each area you need to grow in, work on each of them with keyword goals in mind, and slowly, but surely, beat out your competition.

Lead generation is one of the priorities in the real estate industry.Finding the right buyers can be really challenging, but there are powerful real estate marketing tools that can facilitate this process greatly.If you use these tools in the right way, you will be able to generate leads consistently and to close many more deals than you did previously.Since the market is packed with many different tools and software, we wanted to make it easier for you to find the best one for you.1. LimecallReal-time marketing means making yourself available to your leads, as the name implies, in real-time.If visitors to your website have questions for you, they will surely want their answers as soon as possible.Limecall is a callback software that requires only a few minutes to be installed on your website. The new integrated widget will provide you with the ability to generate leads consistently.This special callback widget was created as a product with the intention of achieving better communication with visitors and creating stronger connections between a business and the potential user.Namely, at the moment when the visitor wants to contact you, the following window appears:In less than half a minute, your leads are connected with some of the team members who are ready to provide them with all the answers they need and resolve their any concerns.After the call, the visitor is offered the opportunity to leave a comment and rate his experience. Thanks to this, you get an insight into the opinions of your potential customers.All leads data, as well as recorded calls, are collected and stored. They are located in the dashboard of your Limecall account so you can easily access everything whenever you want.If you want, you can integrate all the data with your CRM or other software.With Limecall, the journey to creating excellent and reliable customer support will be much easier.Today, the sales process in any niche puts the customers first, so this real estate marketing tool will greatly help you when it comes to lead generation.2. HomeSpotterHomeSpotter is a real estate’s relationship engine that helps real estate agents to create stronger relationships with their leads.Over 450,000 agents use HomeSpotter for their real estate businesses.Check our: Callback apps for travel agencyThere are three products within this tool:BoostIt is used to automate the advertisements you place on social networks and other channels. Due to the fact that advertisements are visually interesting with engaging copy, you will attract more qualified leads.SpacioIt is a system that allows you to promote your offers. It also includes email and follow up system.ConnectThanks to access to customer data, you can provide them with information that can be important to them, as well as keeping in touch with old customers.Each of these products can be customized by agents, teams, MLSs, or brokers.Source: Apple3. ShortStackWith ShortStack, you can create landing pages and promotions that will engage more leads.It also enables you to create contact forms that you can easily put on your landing page.All forms are mobile-responsive, so you do not have to worry whether they are correctly displayed to those visitors who access the website from mobile devices.You do not need any design or code skills, because this tool offers many templates. It includes a Style Panel that lets you customize your pages in a short period of time.There are many options for choosing the right colours, fonts, backgrounds, and similar.ShortStack is also a great option for sending automated emails. You can use it for autoresponders and follow-up emails.You can save yourself some time for creating emails by choosing between different email templates.And if you do not want to send them immediately, you can schedule emails for a specific date and time.Check our: Callback apps for real estate4. Google My BusinessMany people forget about creating a Google My Business account, but it may be one of the most important real estate marketing tools.It is not uncommon for buyers to search for realtors that are near them.When you have a Google My Business account, your location, images, and working hours are displayed. You also have an option for reviews, so you can follow what your target group has to say about your business, and respond to their comments.This simple tool will certainly make your business look more professional.In addition, owning this account will also improve your SEO rankings in Google search.5. Google DriveGoogle Drive lets you save all relevant documents and files on the cloud.You can easily organize different format types.You can also save the content you plan to post to social networks and the website, but also to edit it whenever you want. You don’t have to worry whether you clicked on the Save button as all changes are automatically saved.Source: HaparaIf you have a large team that you work with, you can use Team Drives so you can share documents with each other.If you want to share specific content with clients, just send them an access link. This is a great way to build strong connections with a potential customer, as it enables you to have one-on-one contact.6. Google AnalyticsInstalling Google Analytics on your website will make it much easier for you to understand the behaviour of your visitors.You can track which pages they visit the most, and how much time they usually spend on them.Source: OctoboardWith this tool, you will have an insight into what kind of content is most interesting to your target audience. This way you will know what type of content you should create the most.Google Analytics compiles reports that contain valuable information for you. You are also able to create customized reports because of their drag and drop interface.You will be able to find out the location, age, gender, and other valuable information about your visitors.Data provided by Google Analytics actually represents guidelines that will help your lead generation be even more successful.7. MailChimpEmail is still an important segment of any marketing strategy, and there is no indication that this will change any time soon.Sending a newsletter with important news and offers will help maintain the interest of your potential customers.One of the best email platforms is MailChimp.It is an all-in-one email solution that is very easy to use and you can create your email campaigns in a couple of minutes.MailChimp offers many features such as engaging templates, emails scheduler, email tracking, marketing tips and guides, and more.It also has analytics that collects important data about your leads which will help you create even better campaigns.8. ActiveCampaignWith ActiveCampaign you can send personalized emails and follow-ups which will save you a lot of time.Personalized email messages are triggered based on your leads’ behaviour.All your customer data is well-organized, too.Source: CapterraIf you wish, you can link the Zapier platform with your CRM. Based on various prerequisites, you can create your own email campaigns.You can send the right messages with sales offers or similar when your customers are most engaged.Create automated goals so you can measure your results.9. BombBombBombBomb is a video email platform.Instead of sending classic emails, send videos that will make you stand out from the rest.Video is an increasingly common type of content on social networks, and now you can use it to give email communication a new dimension.Given that most people still send classic text emails, video emails will surely capture the attention of your leads. This way, it will be much easier for them to remember you.There are also other significant features:TrackingSchedulingRemindersCanned responsesFace-to-face contact, even through emails, will help you generate more qualified leads that will eventually become your customers.10. lemtalkLive chats are a great way to have real communication with your website visitors.By implementing live chat, you give your visitors a feeling of being welcome.One of the best live chat tools is lemtalk which will help you generate up to three times as many leads as before.Thanks to lemtalk, all tickets from different places such as SMS, Email, Facebook, and others can be received directly into your Slack account as it is fully integrated into this platform.For example, with lemtalk Facebook integration, you can reply to all Facebook messages from your Slack account.This tool will also help you create FAQ pages that will surely improve your visitors’ experience. They can easily find many answers they need, and you will reduce the number of customer support inquiries.Lemtalk has been the choice of many real estate agencies so far, and most of them belong to the Berkshire Hathaway group.11. ParkbenchThe Parkbench platform helps you keep up with the latest real estate news.In addition, by sponsoring your local Parkbench: Get to Know Your Local Neighborhood - Parkbench website, you can become the most successful agent or broker in your area.You can collect leads from your neighbourhood that will now know who to contact when they need services from your niche.Another important point when it comes to one of the best real estate marketing tools is a promotion of your real estate business through the Parkbench newsletter.This is an opportunity to build trustworthy relationships with your potential buyers.12. MagicplanWith Magicplan installed, you only need to take your mobile device or tablet and this tool will scan any room you want. In a very short time, you can have a floor plan.You can even create virtual tours that will surely delight your customers.Instead of a bunch of vague information and paper elements, you now have everything stored on any type of device, and you can easily send a floor plan to your prospective buyer whenever you want.You only need 30 seconds for a perfect and instant floor plan.Also, you can create 3D models, which makes this app an all-in-one solution for real estate.13. PreziIf you want to make powerful and engaging presentations, Prezi is the right choice for you.It offers design templates as well as reusable presentations, so there is no need to make presentations from scratch.You can easily customize your presentation with images, graphics, and charts.A well-designed presentation will surely make a positive impression on your clients and help you generate more leads.There are also presenter tools such as:Presenter view – leave notes that will help you during your presentationLive Prezi – use the link to share your presentation in real-time with anyone you wantVoice-over – record speech addressed to the audience when it is not possible for you to be physically presentWith Prezi, you have the opportunity to present your offer to your clients in the best way possible.14. MatterportMatterport is actually a tool with a 3D camera. You just need to capture any space you want and it will convert it into a virtual walkthrough.You can then share the finished 3D model with Google Street View or MLS listings.In addition, you can capture high-quality 2D photos that you can share online or print.Matterport provides 99% accuracy when it comes to creating a 3D model of a certain space.It is a perfect option for engaging the presentation of the place you want to sell.15. CanvaCanva is a very popular tool that can serve you really well when it comes to real estate business.To design visually appealing content, you don’t have to be a professional designer.You can create images, flyers, postcards, and share them to your social media channels and your website.There are many templates you can use, and while you are working, every change you make is saved automatically.16. PromoPromo is a tool for making videos and it has a category specialized in the real estate industry.It has video clip collections that are made by the best designers. After you choose a certain video, you can customize it as you like.You can add your listing photos, logo, and even use multiple video clips. There are also royalty-free music tracks that you can include into your videos.You can then post the created content to YouTube, Facebook, Instagram, LinkedIn, and other social media platforms.Video content is one of the most popular content formats today, and it will certainly interest your leads too.17. PlacesterPlacester is an IDX website builder.If you want to have a great designed real estate website, this is the right solution for you.It is also SEO optimized for Google search.There are many themes and a content library, so you can easily customize your pages and create a user-friendly experience.Placester covers the search of 99% of MLS listings and it will help you find the most relevant images and property data.18. GrasshopperGrasshopper is a virtual phone extension that allows you to receive multiple calls at once. You can also control incoming calls, forward them, or transfer them.This way you create quality customer support that enables you to generate more leads.For a better understanding of the meaning of this tool, Grasshopper adds: with informational extensions, you can share information when customers call (“press 1 for our business hours and location”). Or simply direct customers to the right department or person (“press 2 for sales, 3 for support”).It is great for a more efficient organization, something your customers will surely realize.19. HootsuiteWith Hootsuite, you can manage different social media channels from one place.Posting regularly is important to keep your followers interested. If you don’t have time, or if you sometimes forget to post content on time, Hootsuite will do it for you.All you have to do is schedule announcements, and you no longer have to worry whether you have posted everything that you needed or not.You can also track and analyze your results on social media. You can see the performance of your every post.20. BufferBuffer can become one of your favourite real estate marketing tools.Social brand presence certainly raises brand awareness. Whether you use Facebook, Instagram, Twitter, or any other social network, you can schedule posts with Buffer instead of memorizing and posting each one individually.You can collaborate with the rest of your team to create valuable content for your target audience.It will be much easier for your real estate business to draft posts, preview and schedule them at once.Read more : 20 Real Estate Marketing Tools & SoftwareHope this helps :)

Are you struggling to generate leads for your business? I’m about to show you a way to do that easily, using high-quality content.In modern SEO, there is a huge demand from users for high-value content for lead generation. If you meet that need, your users will trust you with whatever social media marketing you throw their way.No matter what your business model is, content is still king, thus content marketing must be a primary goal. One research study, completed a few years ago, revealed that many B2B marketers have documented plans to increase their lead generation budgets by up to 50% the following year. That investment is still on the rise, overall.Besides native advertising, blogging is the primary avenue through which B2C and B2B marketers generate leads in various social media marketing channels. WebDAM’s recently shared statistics show that blogging consistently has led to B2B marketers generating 67% more leads than marketers who do not.Different types of content will generate different numbers of leads for you. At one point, in 2014, I generated 17 leads a month, out of over 500,000 monthly visitors. To me, that’s not impressive media marketing conversion.But today, I attract hundreds of potential clients every month, largely because of the type of content that I’ve come to focus on. You’ll learn what that content is and how to create it for lead gen. With the right content, you’ll find that promotion on a social media channel will be a lot easier.Let’s get started with the 7 steps to generate inbound leads with your content:Step One: Extensive Market ResearchWhen something is not fully known, the first step to understanding is to research and study it. Smart decisions are based on in-depth market analysis.For example, if you want to prepare a special meal for your spouse, but don’t know how, do you give up and make reservations instead? You could, of course, but there's another option: learn how to prepare the meal.In the same way, conducting extensive and exclusive media marketing research is not an option - it’s a necessity and it should be the initial stage of product creation. According to Brian Fletcher, “market research centers your business on your consumers.”The importance of market research in lead generation with your content can’t be overemphasized.You want to make sure that there are potential customers for the product that you’re creating. You also want to leverage the existing research that other marketers have conducted, to turbocharge your marketing and reach more prospects.Question: So, how do you know that people will buy your product?Answer: Find commercial keywords.Keywords are a powerful way to know what your target audience wants to learn more about. Commercial keywords, in particular, tell you your prospects intend to buy. This is achieved in demand generation media marketing.Let’s assume that you’re a plumber in California and that you want to attract prospects in your city. Here’s how to find out exactly what these prospects are searching for.Go to Google AdWords Keywords Planner. Plug in your main keyword (e.g., plumber service in California) into the search box. Click “Get ideas.” Demand gen is focusing the words as needs to target that audience. Doing this well results in high lead generation and successful media marketing.You can see how many potential customers you could reach and attract to your plumbing business, using various content marketing strategies. Perhaps you will develop a specialized social media channel for plumbing. By targeting a specific niche with your primary tool - using content aimed at answering the target audience’s questions about that niche - you can develop each individual member of the audience as a lead for your business. This is lead generation from content marketing - not as difficult as we might make it.And, furthermore, by answering questions that potential customers are asking, you’re building up your personal brand. Over time, you’ll amass a loyal audience that will trust you enough to pay money for your products and services because your media marketing focused on demand generation - targeting marketing for higher awareness.It won’t happen overnight, but when you stick to it and keep marketing with this strategy, you’ll succeed like others do - people like Marcus Sheridan, for example, who was once known as a “pool guy,” struggling to generate leads and attract clients, just like you.Eventually, Marcus realized that content and social media marketing was the way to go. And, by tapping into its potential, he wrote blog posts that generated over $2,000,000 in sales. He took his River Pools and Spas from struggling business to multimillion-dollar success story.Market research hasn’t really changed. It all boils down to knowing what your target audience wants and where they usually go to look for answers to their problems (most often, a search engine).Once you understand these two things, you can easily join the conversation and channel attention to your site, where they can get a more focused answer to their questions, instead of wasting time on Facebook pages, Twitter feeds and forums.Step Two: Create High-Converting Landing PagesIf you live and breathe conversion rate optimization the way that I do, you’ll probably agree with me that not all landing pages are created equal. This is especially true in the aspect of lead gen. Most landing pages don’t perform well and they may only occasionally get a few opt-ins. However, others are capable of much more. Example: the one that generated $1 million for Moz.According to Econsultancy, only one out of every five marketers is satisfied with their conversion rate. That’s a lot of underperforming landing pages that aren’t maximizing leads and converting them into customers.It’s your responsibility to understand the reason why you’re creating or using a particular landing page. So, get that out of the way first and then move on with perfecting your page.The first thing that you’ve got to understand is the anatomy of a perfect landing page. It must begin with a compelling headline, have a strong and captivating opening and then build interest as readers move down through the copy. If you do this, you will create more compelling content for any social media channel you choose to release it on.From the screenshot above, you’ll notice that the focus is on usability, not aesthetics. When people click from the social media channel, such as Facebook, you want them to have a pleasant user experience.Unquestionably, a colorful landing page can attract people. But, we’re not just looking for any visitor here - we want qualified leads. That’s why putting the interests of the targeted users first is so crucial for generating more qualified leads.The screenshot above highlights some of the landing page design best practices that will ensure your page is strong, persuasive and professional for all landings from social media marketing efforts.Your landing page also has to be fast. In fact, recent statistics by KISSmetrics show that a one-second delay in landing page load time will most likely reduce conversion rate by 7%. So, take the time to make your landing page insanely fast.A great example of a landing page with all of the elements that will build trust and persuade prospects is this one, from ChrisDucker.com:When you carefully study Chris’s page, you can see the elements that help it convert lots of users:Usability (easy to navigate and find what you’re looking for)Aesthetics (beautiful background)An attention-grabbing headlineStrong bullet points (based on benefits)Social proofs, call-to-action (opt-in forms, testimonials, media mentions)Visual appeal (personal photo)See also: The Definitive Guide to Creating High-Converting Landing PagesStep Three: Create Lead BaitNo doubt about it, email trumps social media marketing, when it comes to customer retention. In fact, email surpasses social by 20%. It’s the single most effect channel for customer retention. And, email is a formidable inbound strategy for generating leads.According to Pardot, 43% of marketers have 2 or 3 people on their email team. Further, 73% of marketers say that email is crucial to their business marketing plans. This doesn't mean they ignore the social media channel marketing - the drives people to subscribe to email campaigns.Before you can successfully add more people to your email list, create lead bait. A “bait” - as we’re using the word here - is just an enticement. Your bait should be any valuable resource or tool that will make the life of your targeted visitor better.Why should you create lead bait to increase lead generation? Your target audience needs a ‘hub’ or ‘resource’ to learn more about you and to discover how awesome you are at what you do. As they begin to learn about you and your brand, they’re more likely to want to work with you.Email has changed over the years. At one time, marketers only targeted desktop users. Today, of course, it’s a whole new ball game, with mobile taking over and showing strong levels of email engagement.Litmus, one of the best sources for email marketing stats, recently released a report showing email’s performance in the previous year.They reported that mobile marketing has grown significantly. In fact, half of all emails are now opened on smartphones and tablets - a 500% growth rate over four years.Tap into this huge email opportunity by increasing your number of subscribers. Start from scratch, if you haven’t started already and nurture a relationship that will help you convert email subscribers to customers.Nurturing your email leads is an integral part of email marketing that can’t be ignored. In the lead nurturing funnel, enlighten and entertain your leads with more free content that will help them make a smart buying decision.According to HubSpot’s marketing statistics, businesses that nurture their leads through email generate 50% more sales-ready leads and they do it at a cost that is lower, by 33%. On average, nurtured leads yield a 20% increase in sales opportunities, compared to leads that are not nurtured.You can create many kinds of lead bait, if you understand your target audience and what they respond to positively. When creating lead magnets, make sure that you focus on what your target audience is looking for. This is vital to your email marketing success.For example, if you’re a makeup artist and want to build a list of potential customers who will eventually buy your book or enroll in your online course, video is your best lead bait bet, because effective make-up instruction requires visual demonstration.If you want to show how to hide acne or wrinkles with makeup, it won’t be as effective to communicate your ideas in articles, no matter how detailed and step-by-step your approach is. A short (3 - 5 minutes) video will do a much better job.In the same vein, if your target audience are truck drivers and transporters, it’s obvious that these people will be driving at all times. Articles, ebooks and videos may be a distraction for them while driving, but a podcast or audio training, with a dose of inspiration, will do the job nicely.Last, but not least, if you want to show people how to install software, videos and infographics are your best bet. Step-by-step articles and blog posts with screenshots for each step could be effective, too.A good example is PopUp Domination, which offers list-building software and uses a short video to entice potential customers.Here are some value-packed ways that you can create lead-generating content:1). Write more case studies: In the past, the words “case study” could send readers running, because they were so boring and uninspiring. Lately, however, they’ve become an indispensable tool for any business.According to a Content Marketing Institute Report, small B2B marketers believe case studies to be the most effective content marketing strategy, both for lead generation and for prospect nurturing.If you want to persuade the right people to perceive you as authentic and authoritative, write more case studies. When you fully understand the use of case studies, you’ll be committed to creating and publishing at least one each week.The audience that you’re marketing to will trust you more, if you take time to study a situation and come out with a proven result, instead of merely voicing your own world view.In other words, writing case studies is the only way to prove the truth of your opinion with facts and figures.The case study is one of the 15 types of blog post that will drive traffic and leads. Here’s how to create a case study of your product or service:When done right, case studies that highlight the key areas where businesses and marketers can improve their sales and revenue attract the right leads to you like magic.http://Dumdumpops.com saw a 91% increase in sales and decided to share the case study, to help others. You can and should do the same.Ideally, include plenty of visual assets in your case study content. Visuals, such as videos, memes, infographics and photos will attract more social shares. For example, recent statistics show that Twitter fans will share a photo URL 35% more than they share a quote.2). White papers and ebooks: Creating a winning white paper is not an easy task. But, it can be done, if you understand your target audience better.But, what exactly is a white paper? If you search for “white papers” in Google, here’s what comes up:Right now, B2B marketers use articles, social media and blog posts to generate leads. But, white papers have a 51% usage rate by B2B marketers, because it’s the ideal tool to persuade customers and warm them up, before you launch your product or recommend it to them.According to a report by IDEmployee, white papers are effective at building both interest and preference for your services or products. In other words, you can use white papers to create strong desire, before asking people to buy your product.When you’re writing a white paper, stick to a linear, logical approach. Then, ensure that your white paper does all of these:i). Attracts an audience: Attraction is the hallmark of lead generation. You’ve got to attract them first, before they will read your packaged information. Make sure that your white paper title is catchy, beneficial and bold.White papers are highly audience-specific. If you want to target a different audience, you may have to create a new whitepaper. Be focused.ii). Engage the audience: Once you’ve attracted the audience, you have to engage them with your content. Engagement lies within the pages of your white paper - make it count.You want all of the pages to sync and deliver the right message to the readers. That’s how to engage them.Use visuals, like images, screenshots, charts and symbols, to appeal to readers. No, this isn't a social media channel meme, but the idea of being easy to read and focuses remain the same, just on a different scale. The human brain is wired to process visual information 60,000X faster than plain text. What’s more, while people remember about 20% of what they read, on average, many will never forget something they saw in image or video form.iii). Informs the reader: Don’t turn your white paper into a bald sales pitch. You’ll chase your readers away and discourage them from making a buying decision.Instead, become a teacher. Use your white paper to educate people on the pros and cons of using your product or service. Don’t push them.White papers should read more like an objective magazine article than a sales brochure. Inform the reader and guide them accordingly.If you do a great job, they’ll buy from you, without you having to push them. Make sure that your readers are relaxed, while reading your white paper - this is the cornerstone rule for converting readers into customers.Make your whitepapers persuasive. In Confessions of an Advertising Man, David Ogilvy said that “the more informative your advertising is, the more persuasive it will be.”Finally, remember to measure your success or ROI when marketing with white papers.iii). Online course: An online course falls into the e-learning model. It’s a proven way to generate more targeted leads.Online learning affords students, interns and marketers the ability to learn anywhere - on their smartphones, tablets or desktop computers.In the internet marketing world, online courses are very popular. Blogging experts, like Yaro Starak, Chris Ducker, and Pat Flynn’s 1DayBB, Chris Brogan, Brian Clark, Derek Halpern and Marie Forleo have all produced highly popular online courses.In turn, these marketers and other teachers, on Udemy and other online learning platforms, have made e-learning tasty and attractive for people.Creating an online course is a bit of an art. You have to think of ways to make your course stand out from the rest, especially in a crowded field or niche. You also have to design a blueprint to follow.It’s also part science, though. You have to study your market, experiment with topics and strategically execute a course of study that will appeal to your target audience. Studying people, events and processes is often the quickest way to uncover mistakes that your competitors are making in e-learning products and to learn how you can outsmart them.Nick Stephenson shared a case study on how he made $130,208 from his first online course, in the first week and generated thousands of new leads. This goes to show that online courses are potentially powerful lead gen drivers.But, you’ve got to promote your online course. Of course, the fact that you’re offering a valuable course doesn’t mean that people will just follow you or become leads.You’ve got to “give people a reason to come onboard.” This is media marketing 101. You also have to make sure that your landing page is well-designed to capture email leads. Use an effective, professional email autoresponder solution, like Getresponse or Aweber.Even when the online course isn’t yours, you can always leverage the success of others, by creating data-driven case studies that will ultimately attract leads. For example, Yaro Starak generated $40,000 from his email subscribers, just by recommending Eben Pagan’s GURU Masterclass program.Step Four: Content CreationContent marketing campaigns perform best when they’re built on a solid foundation of high-quality and data-driven content.87% of prospects say that content targeted ato their industry is more valuable. And, 9 in 10 businesses promote and generate leads with useful content targeted at a specific group of people.So, how do you ensure that you create the right content? Just follow these simple tips:1). Identify the content that users want: No marketer can claim to know, with absolute certainty, what their users want, but you can evaluate certain metrics to avoid wasting time on generic or irrelevant content.According to CMI B2B Marketing Report, 62% of people feel good about a company that delivers custom content. The chance of those people purchasing from that company is high.The best way to identify the content that users want is to look at what they’re currently reading. In other words, find out which of your already-published content generates the most page views, enjoys a lower bounce rate and triggers more comments. Also find out if the are using strict search engine content marketing or mixing it with social media marketing.The truth is that if they don’t like the content, they would simply close the browser window and leave. But, the very fact that they spent time on your web page means a lot.Log into Google Analytics. On the dashboard, click on the Behavior tab > Site content > All pages. You’ll see something similar to this:Of course, a page might receive more page views not because it’s exactly what people wanted to read, but because you promoted it heavily. But, this is a quick and scalable way to get started on a new content marketing strategy.Better yet, just directly ask your readers what type of content they’d most like to read. Any feedback that you get is profoundly helpful. From there, you can expand into related topics to solve their biggest problems.2). Study successful content headlines: According to Copyblogger Media, 8 out of 10 persons who see your headline will click and read it. But, they’ll only continue past that point if the headline persuades them to keep reading.This means that you have to spend adequate time tweaking your headline. Learning how to write powerful headlines will differentiate your content from all of the rest out there.Instead of wasting time, trying to write your own brilliant headlines from scratch, why not learn from the copywriters and A-list bloggers who understand the chemistry behind user behavior and headlines?In short, study successful content headlines. Let me show you two ways to do just that.a). Study online publications: Online publications, such as magazines and newspapers are great resources for hacking powerful headlines. They have the world's most renowned direct response copywriters who test and perfect attention-grabbing headlines.So, where can you find online publications in order to extract headline ideas? Go where other media marketing budgets have used millions to define what works.Go to Magazines.com. In the search box, type in the keyword (e.g., marketing) for your headline. Then, hit the “search” icon.Next, look through the magazine covers for headlines that catch your attention. Remember that if the headline piques your interest, it’d most likely do the same for your readers.When you click on one of the highlighted magazine covers above, you’ll be able to see it clearly:The above headline reads “6 Startup Secrets: What They Don’t Teach In Business School.”Since the headline has been proven to be successful for popular Entrepreneur Magazine, which is read by hundreds of thousands of people, you can model the headline to create yours.So, let’s do it. Depending on your industry or target market, you could craft one like these:6 Blogging Secrets: What the A-list Bloggers Don’t Teach You6 Content Marketing Secrets: What I Missed Out On in May 2015As you can see, the headlines are for a wider audience. But, you can drill down to specific topics:7 Blog Post Writing Secrets: Why Didn’t Authority Bloggers Teach You These?9 Content Promotion Secrets: They're Powerful and Generated 84,737 Pageviews For Meb). Study top-ranking headlines: What better way to gauge the effectiveness of your headline, than by looking at pages already sitting at the top of Google results? After all, if those headlines made it to the top 10, they must be doing something right.Say you want to write about “link building in 2015.” How do you structure your headline to align with modern search engine optimization?Go to Google and search for “link building in 2015.” Look at the top 5 headlines for ideas:The #1 result from the screenshot above has this headline:15 Link Building Tactics That Work in 2015Let’s quickly model this to create some attention-grabbing headlines:17 Link Building Strategies I Will Actively Use in 201513 Effective Link Building Methods That Work in 201510 Proven Link Building Tactics You Should Use in 20153). Gather your data and statistics: Before you create your content, you want to gather data and statistics. Data-driven content will help you generate the most qualified leads.How do you get data and statistics?Well, you could use your own. Check your Google Analytics account and extract the number of users and page views that your site has generated, within a period of time.The keywords that are ranking, bounce rate, exit rate and percentage of new vs. returning visitors - all of these metrics are viable data that you can use to create your content and measure its success on a social media channel.You can also branch out and use other people’s data and results to create your content. Just recently, Brian Dean used the data from two of his readers (or students) to create an in-depth article that generated over 400 comments and close to 1,500 social media marketing shares. Take a look:4). Write your content and make it in-depth: Once you’ve written your headline and gathered all of the data that you need to create your content, it’s time to write your article.This is consistently reported as one of the biggest challenges that businesses face. According to Search Engine Watch, 52% of B2B content marketers are struggling to create content that engages their target audience.You need to have a clear outline that you can follow. That’s exactly how I write my detailed and in-depth articles.They should contain 2000 or more words, because recent observations, studies and experiments show that Google tends to rank content that’s detailed and data driven more higher than shorter content.I’ve seen the same result as well. On this blog, I have been consistent with publishing long, in-depth content. Typically, my articles are 5000 words or more in length and contain lots of data, charts and screenshots. I consistently link out, appropriately, to authority sites, as well. In April, this blog generated over 80,000 visitors.Step Five: Content Promotion TechniquesHaving a variety of content makes promotion a lot easier. It frees you from the constraints of being tied to a particular platform that you’re not terribly excited about.According to Content Marketing Institute, 9% of B2B marketers are challenged by the process of creating a variety of content.So, if you’ve got different content formats - such as e-books, articles, videos, blog posts, whitepapers, online courses, infographics, etc. - what are the best ways to promote them? Because without promotion, those pieces of content are as good as dead.You have to move out of your comfort zone and reach out to the right people. Promoting your blog posts is the only way to get new customers through content marketing and convert them into leads.You don't need to go viral with off-beat content on a social media channel for success. Unless it fits your messaging, stick with your quality content.Here are some of the best ways to promote your content and generate quality leads:i). Upgrade your content with targeted opt-in forms: Content upgrade is a term that was made popular by Brian Dean. He leveraged the content upgrade strategy to increase his conversion rate by 785% in one day.So, what exactly is a content upgrade? You’ve probably already seen it in action on several blogs. Within the blog post, you’re asked to download a bonus, a report or the content that you’re reading in a different format.Here’s how it works: Start by creating a lead magnet for every blog post that you write. This will make your bait attractive and relevant. Instead of having one universal report or ebook that you give away, create a very specific and valuable bonus, each time you write a blog post using this strategy.That bonus or report that you give away to readers within your blog post is known as a “content upgrade.”It’s the quickest way to build your email list. Since the lead bait is targeted at the people reading your blog post, the chances of converting them into subscribers are pretty good.Michael Hyatt has consistently been using the content upgrade strategy to build his email list.The AppSumo Boss, Noah Kagan also uses content upgrades in his blog. Little wonder he has over 700,000 loyal subscribers on his list.If you want to save time when creating bonus packages for your content upgrade, convert your post into a PDF report that readers can download. Don’t be surprised when you find a lot of people downloading the same thing that they just read and submitting their email address in exchange.They do this, because they can’t read your blog offline. But, they can easily download the post in PDF format to read on their iPad, tablet or Kindle reader.There are other things that you can give away as a content upgrade in your post:VideosPodcastsMembership accessHardcover bookLicense for softwareDiscount codeTemplates, WordPress themesPluginsNote: For content upgrades to work for you, you have to consistently create high-quality and detailed content. Let people see you as a strong advocate of useful content and you’ll always attract the right people to grow your business.2). Targeting long-tail keywords: If you want to maximize your headline’s reach and improve its conversion rate, you’d do well to target long-tail keywords.Personally, I’ve found that headlines with long-tail keywords tend to rank higher in Google’s results. To win the SEO game, you have to understand the state of SEO now - not what it was in 2013.A whopping 91% of my search traffic comes from long-tail searches. In fact, within 14 months, I took my search traffic from 88,833 visitors per month to 173,336 search visitors per month, largely through long-tail keyword targeting.It’s all about targeting keywords that your competitors have either neglected or don’t know how to discover and use themselves. So, quickly, let me show you how to research the low-hanging fruit that is a long-tail keyword:i). Go to the Google AdWords Keywords Planner. In the search box, type your seed keyword (e.g., attract clients):ii). Once you click on the “Keywords Tab,” you’ll reveal the keywords that are related to “attract clients online.”From the screenshot above, there are long-tail keywords that you could use as-is. You can take it a step further, by plugging one of the long-tail keywords into the search box and digging deeper. For example, you could copy “how to get more clients” and find the longer variation:You can easily target those long-tail keywords in your headline to improve your search traffic.Most importantly, focus on the user intent - the user’s reason behind the keyword - and optimize for users first, before search engines. That’s how to fly safely in the Hummingbird SEO space.When promoting your content, you’ve got to think outside of your own social media channel. Guest blogging is a great way to reach out to other blogs and hijack some of their loyal audience members to your blog, so leverage it.You may even create ego baits (a type of blog post where you highlight other authority bloggers and link to their blogs) to gain links, generate the right leads to your business and improve referral traffic.Don’t forget to leverage any social media channel. You can get initial readership for your blog posts from Facebook or Twitter, if you’ve got an active fan base. Media marketing today requires a mix of targeting efforts.Social media outreach, as well as answering questions on Quora will help you enhance your personal brand and increase your chances of attracting the right audience.Step Six: Social Media OutreachSocial media outreach is critical to your success in lead generation. According to DashBurst, 24% of brands say they do social listening. MarketingLand found that 20% of CMOs use at least one social media channel to collaborate and engage with customers.No matter what your industry is, you have to connect with others who will in turn support you in reaching more people.This is the chain reaction that a social media marketing campaign can trigger. If you reach 3 social media influencers, that can lead to 10 new connections within 24 hours, because the people that you connected with also belong to a network and have followers on Twitter, Facebook, Instagram and so on.A thorough understanding of the 5 steps to social media engagement is critical at this point, as it’ll help you send the right message without being pushy, while still respecting the social media culture.Follow industry experts on social media networks and start communicating with them. You can find top experts on Twitter, using Topsy. Just go to Topsy.com, select the “INFLUENCERS” tab, type in your main keyword (e.g., blogging strategies). Then, click the search icon.To connect with any of these expert bloggers, click on their photo and you’ll be taken to their Twitter feed:There, you have three things to do:Check how many followers the expert has (1000+ followers, preferably)Follow the expertVisit their blog to contact them directlyDepending on the number of people that you want to connect with, you may have to use Topsy several times, to find the right power users who are relevant to your industry. As much as you can, avoid following and connecting with experts who don’t enjoy discussing your topic.Don’t be tempted to evaluate potential contacts solely by the number of followers that they have. It’s far better to follow a blogger with 2,000 loyal Twitter followers than to follow Justin Bieber with his millions of followers.Note: The objective of conducting a social media analysis is so that you can connect with social media influencers and offer a helping hand.You could comment on their blog, share it with your readers, recommend their product and notify them in a friendly manner. The more you give in any one social media channel, the more they feel connected to you. And, that’s when real engagement begins.Step Seven: Lead Nurturing Through EmailAnother problem many bloggers and content marketers face is what to do with the leads once you’ve generated them. In fact, nurturing leads is much more important than acquiring them.It can be a big obstacle to increasing sales. According to MarketingSherpa, 79% of leads never convert into sales, thanks to poor lead nurturing. Sadly, only 34% of B2B marketers communicate with their leads on a monthly basis.The core reason for lead nurturing is that initial contact with a potential buyer usually doesn’t lead to sales. These people need to be educated and informed.An earlier study, by Gleanster Research, found that 25% of leads are legitimate and should advance to sales. But, if they’re not nurtured and given a good reason why they should spend their hard earned money or invest their precious time in reading your content, you’ll lose them. Here are more statistics:Through your email, you can nurture your leads to the level where they can trust you enough to spend money on your product. And, making your email newsletters worthwhile will warm your leads up enough to take the next step.1). Create follow-up emails: When a prospect joins your email list, they should receive a confirmation email, which qualifies them as subscribers. But, 45% of leads will unsubscribe from your list, if you send too many emails to them.Remember that these people on your list are probably on a dozen other lists as well. Appreciate the permission that they’ve given to you to keep in touch with them. Only send high-quality information, not everyday, but once in a while.From there, your subscribers will be expecting to receive regular updates that are richer, more valuable and actionable on a regular basis.Most people send out emails twice a week. Some email marketers and organizations prefer to do it once a week. The choice is yours. But choose a media marketing method and stick with it so you can measure success.But, communicate at least once a week, so that your subscribers will not forget about you. The objective of a follow-up email is to get subscribers to open and read it.And, depending on your industry, this study shows that same day opens are usually higher than any other day. In other words, when you send emails today, the number of people who will open to read it today will be greater than those who will do it tomorrow or the next day.This means that in order to maximize your click rate and open rate, you have to be conscious of time. You have to test the perfect timing for sending out your follow-up emails.Start nurturing by segmenting your email list. Master the art of writing email subject lines that attract clicks and develop a relationship culture that would help you build a loyal list of potential customers who will not be difficult to persuade.ConclusionIt’s easy to start a blog. What’s difficult is attracting a loyal audience that will trust you enough to become your customers. To cut through the noise of social media marketing and blogging and generate more leads, you have to focus more on your target audience’s needs.When properly and consistently implemented, these seven steps will ultimately help you to generate leads with valuable custom content. Keep optimizing for users, because search engines follow the activities of users at your site.Keep creating top-notch content and you’ll double your search traffic and attract more leads.Have you generated any leads with these simple steps?