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Valet de chambreFrom Wikipedia, the free encyclopediaJump to navigationJump to searchThis article is about the court position in late mediaeval and early modern Europe. For other uses, see Valet.Jean de Vaudetar, valet to King Charles V of France, presents the king with his gift of an illuminated manuscript by Jean Bondol, who was also a valet de chambre, in 1372. Vaudetar was a nobleman, already in charge of the Louvre palace, who was to progress further at court.Valet de chambre (French pronunciation: ​[valɛ də ʃɑ̃bʁ]), or varlet de chambre, was a court appointment introduced in the late Middle Ages, common from the 14th century onwards. Royal households had many persons appointed at any time. While some valets simply waited on the patron, or looked after his clothes and other personal needs, itself potentially a powerful and lucrative position, others had more specialized functions. At the most prestigious level it could be akin to a monarch or ruler's personal secretary, as was the case of Anne de Montmorency at the court of Francis I of France.[1]For noblemen pursuing a career as courtiers, like Étienne de Vesc, it was a common early step on the ladder to higher offices.For some this brought entry into the lucrative court business of asking for favours on behalf of clients, and passing messages to the monarch or lord heading the court. Valets might supply specialized services of various kinds to the patron, as artists, musicians, poets, scholars, librarians, doctors or apothecaries and curators of collections. Valets comprised a mixture of nobles hoping to rise in their career, and those—often of humble origin—whose specialized abilities the monarch wanted to use or reward.The title of valet enabled access to the monarch or other employer; the "chambre" originally referred to rooms such as the throne room, or the Privy chamber where the ruler conducted his more private meetings, but services extended to the bedroom as well. Sometimes, as in Spain and England, different bodies of valets were responsible for the bedroom and the daytime rooms. Often, the moment the ruler went outdoors a whole new division of staff took over.From the late 14th century onwards the term is found in connection with an artist, author, architect, or musician's position within a noble or royal circle,[1][2]with painters increasingly receiving the title as the social prestige of artists became increasingly distinct from that of craftsmen.[3]The benefits for the artist were a position of understood status in the court hierarchy, with a salary, livery clothes to wear (in the early period at least), the right to meals at the palace, often in a special mess-room, and benefits such as exclusion from local guild regulations, and, if all went well, a lifetime pension. The valet would frequently be housed, at least when working in the palace, but often permanently. Lump-sums might be paid to the valet, especially to provide a dowry for a daughter; sons were often able to join the court as well.Contents1National terms2Valets from the arts3In the Baroque court4Notable holders of the office4.1Artists4.2Musicians4.3Literary men and actors4.4Other specialists4.5Courtiers, soldiers and politicians5See also6References7External linksNational terms[edit]Papal valets kneel during The Mass at Bolsena by Raphael, himself a Papal valet who may himself be here, looking at the viewerIn the English Royal Household the French term was used, whilst French was the language of the court, for example for Geoffrey Chaucer in the 1370s; but subsequently titles such as Groom of the Chamber, Groom of the Stool, and Groom of the Robes were used for people with different responsibilities.[4]The "Grooms of the Privy Chamber" and of the "Stool" were more important posts, because involving closer access, and usually held by the well-born, often knights. The "Groom-Porter"'s job was to "regulate all matters to do with gaming" at court, providing the cards, and settling disputes.[5]Other countries used other terms: in Italian usually cameriere, in German-speaking courts Kammerjunker or Hofjunker were the usual titles, though it was Kammerer in the Austrian Habsburg court, and Kammerherr in Bavaria. In Russia Stolnik was broadly equivalent, until Peter the Great introduced new titles in 1722, after which the Камер-юнкер or kammerjunker came 11th out of 14 in the Table of Ranks. "Valet de chambre" also became used outside courts to refer to normal manservants.Valets from the arts[edit]Probable self-portrait of Jan van Eyck painted in 1433. He became a valet in 1425, at a very high salary, and remained one until his death. He was also used as a diplomat, and once performed a pilgrimage on behalf of his Duke.The patron retained the services of the valet de chambre-artist or musician, sometimes exclusively, but often not. The degree to which valets with special skills were expected to perform the normal serving tasks of valets no doubt varied greatly, and remains obscure from at least the earlier records. Probably many were expected to be on hand for service on major occasions, but otherwise not often. The appointment gave the artist a place in the court management structure, under such officials as the Lord Chamberlain in England, or the Grand Master of France, usually via an intermediate court officer. In turn the valets were able to give orders to the huissiers or ushers, footmen, pages, and other ordinary servants.There were some female equivalents, such as the portrait miniaturist Levina Teerlinc (daughter of Simon Bening), who served as a gentlewoman in the royal households of both Mary I and Elizabeth I, and Sofonisba Anguissola, who was court painter to Philip II of Spain and art tutor with the rank of lady-in-waiting to his third wife Elisabeth of Valois, a keen amateur artist.[6]During the Renaissance, the regularly required artistic roles in music and painting typically began to be given their own offices and titles, as Court painter, Master of the King's Music and so forth, and the valets mostly reverted to looking after the personal, and often the political, needs of their patron. In fact Jan van Eyck, one of the many artists and musicians with the rank of valet in the Burgundian court, was already described as a painter as well as a valet.In England the artists of the Tudor court, as well as the musicians, had other dedicated offices to fill, so that artistic valets or Grooms were mainly literary or dramatic. But these included whole companies of actors, who in practice seem to have gone their own way outside their performances, except for being drafted in to help on specially busy occasions. In August 1604 the King's Men, presumably including Shakespeare, were "waiting and attending" upon the Spanish ambassador at Somerset House, "on his Majesty's service", no doubt in connection with the Somerset House Conference, then negotiating a treaty with Spain — but no plays were performed.[7]Over the previous Christmas, the whole company had been housed at Hampton Court Palace, several miles outside London, for three weeks, in the course of which they gave seven performances.Some courtier artists took their courtly careers very seriously. Geoffrey Chaucer held a number of roles as a diplomat and what we would now call a civil servant. Diego Velázquez was appointed "King's painter" in 1623, at the age of 24, and held this position until his death at the age of 61. In addition, he progressed through the hierarchy of courtiers as "usher in the royal chamber" in 1627 (equivalent to valet de chambre), "Assistant in the Wardrobe" (1636) and "Assistant in the Privy Chamber" (ayuda de cámera) in 1643. These appointments put him in the "select group" of some 350 top royal servants, out of about 1,700 in total, and probably used up much of his time.[8]In fact Velázquez perhaps saw more of the King than any other servants, as Philip spent long hours in his studio watching him paint. Finally, after the King's first application on his behalf was rejected, and some probable falsification of his family background and career, Velázquez managed in 1659 to obtain entry to the chivalric Order of Santiago, the pinnacle of his courtly ambitions.[9]In the Baroque court[edit]When Jean Poquelin arranged for his 18-year-old son, better known as the dramatist Molière, to follow in his footsteps as one of the eight "Tapissiers ordinaires de la chambre du Roi", with a valet de chambre's rank, he had to pay 1,200 livres. But the title required only 3 months' work a year, looking after the royal furniture and tapestries, for a salary of 300 livres, with the opportunity to take commission on a number of lucrative contracts. Poquelin senior ran his successful shop in Paris when not on royal duty. Molière retained the office of valet until his death. The court duties of many valets, specialized or otherwise, followed regular cycles, rotating every quarter between four holders.[10]Alexandre Bontemps, head of the thirty-six functional ordinary valets de chambre of Louis XIV of France, was a powerful and feared figure, in charge of the troops guarding the royal palaces, and an elaborate network of spies on courtiers. Major courts had a higher layer of courtier attendants, always from the upper nobility, whose French version was the Gentleman of the bedchamber (four, rotating annually), and in England Lord of the Bedchamber. At the increasingly formalized ceremony of the Levée the clothes of the monarch would be passed by the valet to the Gentleman, who would pass it to, or place it on, the monarch himself. Especially in France, several other members of the royal family had their own households, with their own corps of valets.During the Baroque age the role of valet largely ceased to be a career step for noble courtiers aiming for the highest offices, although the Premier Valets of the Kings of France, now a role usually passing from father to son, were themselves ennobled and wealthy. Livery clothes and the right to meals were converted into extra cash payments by several courts. Constant, valet de chambre to Napoleon I, was one of many who published their memoirs, from the 18th century on. Especially in German lands, honorary titles as kammerer and the variants were now given, mostly to noblemen, with great freedom, but with no payment or services being exchanged; both Vienna and Munich had over 400 by the 18th century.[11]Notable holders of the office[edit]Artists[edit]Portrait of Concino Concini, a favourite who probably began as valet de chambre to Maria de Medici, by Daniel Dumonstier, also a valet de chambre.Mainly painters, unless otherwise stated.Jacques de Baerze, woodcarver to Philip the Good.[12]David Beck (1621–1656), portraitist, valet de chambre to Christina of SwedenHenri BellechoseHue de Boulogne, one of many painter-valets in the Burgundian accounts of Duke Philip the Bold.Jean Bondol, artist from Bruges, recruited by the French court, now best known as an illuminator (see picture), and for the design of the Apocalypse tapestries at Angers.[13]Jean Bourdichon, most famous as an illuminator.[14]Melchior BroederlamFrançois Clouet, French portraitist, like his fatherJean ClouetJean de Court, painter and valet to Mary, Queen of ScotsDaniel Dumonstier (1574-1645 or 46), French portraitist and collector.Barthélemy d'Eyck, to René of AnjouHubert van EyckJan van EyckBartolomeo Ghetti, Italian who worked for Francis I of FranceGerard Horenbout, illuminatorPaul de Limbourg – IlluminatorGerard LoyetJean MalouelPhilippe de Mazerolles, Frenchman appointed as Burgundian court illuminator, possibly identical with the Master of Anthony of BurgundyJean NocretJean Perréal, also a sculptor and architect.Raphael was a papal valetClaus Sluter, sculptor, also succeeded his master Jean de MarvilleBartholomeus Spranger for Rudolf II, Holy Roman EmperorRobinet Testard – Illuminator [15]Georges Trubert, illuminator for René of Anjou.[16]Willem van Vleuten goldsmith to Philip the Good.[12]Klaas van der Werve sculptor to Philip the Good.[12]Similar court positions were held by many court painters, notably Andrea Mantegna and Diego Velázquez.Musicians[edit]Adrien BasinBaltasar de Beaujoyeulx, virtuoso violinist and master of ceremonies for Catherine de' Medici's court festivals, he created the Ballet Comique de la Reine, the first ballet.Heinrich Ignaz Franz von Biber, in 1668 began his career at 24 as valet de chambre for the Bishop of Olmütz, before progressing to Imperial service and a knighthood.Antoine BusnoisHayne van GhizeghemPierre van Maldere appointed as late as 1758Marco Marazzoli Roman composer, aiutante di camera to Cardinal Antonio Barberini, later cameriere extra to Pope Alexander VII.Julien PerrichonThomas Purcell, English singer, violist, and minor composer, probably uncle of Henry Purcell, was Groom of the Robes from 1661, eventually holding seven court posts simultaneously, mostly musical, but also as "underhousekeeper" at Somerset House.[17]Johannes TapissierJacobus VideLiterary men and actors[edit]George Bryan Elizabethan actor with the Lord Chamberlain's Men, who seems to have become a regular Groom of the Chamber on his retirement from the stage - or perhaps that was just a way of giving him a pension.Geoffrey Chaucer, poet and courtier, became a page to the king's daughter-in-law in his early teens, and married one of the Queen's ladies-in-waiting; he progressed to higher offices at court.Charles Rivière Dufresny, dramatistStephen Hawes, poet and Groom of the Chamber in 1502, under Henry VII.[18]Thomas Heywood, playwright and producer. With several of his actors became Groom of the Queen's Chamber for Elizabeth I of EnglandThe King's Men, the playing company under James I and Charles I of England, were "grooms extraordinary of the chamber".[19]Clément Marot, poet, and his father Jean (below). Like Thomas Sternhold (see below) he published an influential vernacular verse translation of the Psalms.Jean Marot poet, and secretary (escripvain) to Anne of Brittany.Molière, who began his career following his father (also a valet de chambre), as a tapissier valet, looking after the royal tapestries and furniture, before going into acting and becoming court dramatist.Bonaventure des Périers, author and secretary to Marguerite de NavarreWilliam Shakespeare, as a key member of the Lord Chamberlain's Men and later the King's Men, had this status as part of the English habit of making the whole of court theatrical companies Grooms of the Chamber. He occasionally participated in great ceremonial occasions, wearing livery at James I's royal entry to London in 1604.[20]Thomas Sternhold, translator of the Metrical Psalms, and Groom of the Robes to Henry VIII and Edward VI.Other specialists[edit]Marin le Bourgeoys (c. 1550–1634) French gunsmith, inventor (or perfector) of the flintlock mechanism firing action.Jean-François Pilâtre de Rozier and his companion Romain become the first to die in an aviation accident at Wimereux, on the 15 June 1785.Jean-Baptiste Baillon III, (d. 1772), French clockmakerCourt Jews, usually either physicians or financiers, were often appointed, especially in the German lands.Nicholas Fleury, embroiderer to Henry IV of FranceJean-Roland Malet, economistBalthazar Martinot (1636-1714) French clockmaker.Jean-François Pilâtre de Rozier scientist, balloonist and curator; the first person to make an untethered balloon flight (in the presence of the king), and two years later the first person to die in an aviation accident.[21]Andries van Vesel, apothecary to the Holy Roman Emperors, and father of the great anatomist VesaliusJehan du Vivier, French royal goldsmith, paid in 1390 for a reliquary.[22]Courtiers, soldiers and politicians[edit]In fact the majority of valets fell under this category in the earlier period. All these appear to have had functional, rather than purely honorary, positions.Sir John Donne (1420s-1503, Welsh Yorkist soldier, diplomat and courtier, made Usher of the Chamber in 1461, on Edward IV's accession, then Esquire of the Body 1465–69Friedrich von Canitz (1654–99), Prussian diplomat who entered court as a Kammerjunker. His poems were published posthumously.Adolph Freiherr Knigge (1752–96), statesman, author, and leading Freemason.Anne de Montmorency, at the start of his very distinguished careerSir Henry Neville was made Groom of the Privy Chamber 1546, five years after being knighted, then Gentleman of the Privy Chamber in 1550, and Member of Parliament for Berkshire five times, from 1553- 1584. A typical moderately successful courtier's career.Sir Henry Norreys, a Groom of the Stool (an especially intimate role) under Henry VIII, was executed for an alleged affair with Queen Anne Boleyn, along with William Brereton, a Groom of the Privy Chamber.Jean de Saint YonPierre Sala [fr], (1457-1529) French courtier and poetVeit Ludwig von Seckendorff (1626–92), scholar and statesman, a protege of the duke of Saxe-Coburg and Gotha who made him hofjunker after university. He wrote an influential work on the administration of small principalities.Ludwig von Siegen, aristocratic soldier and amateur artist, who invented the mezzotint. In the small court of the Landgrave of Hesse-Kassel, then a minor, his title of kammerjunker seems to have equated in fact to Chamberlain and head of the palace guards.Étienne de VescMikhail Illarionovich Vorontsov (1714-1767), Russian diplomat and statesman, made kammerjunker at the age of 14, his career took off after he helped Elizabeth of Russia in her coup d'etat of 1741.Christian Frederik von Schalburg (1906-1942), Danish officer who was born in tzarist Russia and fell on the Eastern Front, used the title kammerjunker from 1936 where he served in the Royal Danish Life Guards.See also[edit]Artists of the Tudor CourtEsquire of the BodyGroom in WaitingPapal GentlemenReferences[edit]^ Jump up to:a b Reginald Blomfield and L. C., "Valet de Chambre," The Burlington Magazine for Connoisseurs, vol. 21, no. 109 (Apr., 1912), p. 55.^ For musicians as valets de chambre, see Jeanne Marix, "Hayne van Ghizeghem: Musician at the Court of the 15th-Century Burgundian Dukes," The Musical Quarterly, vol. 28, no. 3 (Jul., 1942), pp. 276-287 (esp. 279).^ Rab Hatfield, review of The Rise of the Artist in the Middle Ages and Early Renaissance by Andrew Martindale, The Art Bulletin, vol. 57, no. 4 (Dec., 1975), pp. 577-580.^ Groom, a word originally meaning "boy", is first used for a court office in 1464 - OED^ OED "Groom-Porter", first use 1502^ Perlingieri, Ilya Sandra, "Lady in Waiting", Art and Antiques, April 1988^ Halliday, F. E. A Shakespeare Companion 1564–1964. Baltimore, Penguin, 1964, p. 460; spellings modernized.^ Carr, Dawson W. "Painting and reality: the art and life of Velázquez". Velázquez. Eds. Dawson W. Carr and Xavier Bray. National Gallery London, 2006, pp. 15-18. ISBN 1-85709-303-8^ Carr:22^ Les Valets de chambre de Louis XIV, Mathieu da Vinha, Perrin, 2004; pp. 1-3 ISBN 226202135X^ Adamson, op. cit. pp.170 and 198. In Munich the number inflated from the low teens around 1600, to about 130 by the mid-17th century, and over 400 by the end of the 18th century.^ Jump up to:a b c Leiden thesis, p.2^ Cleveland Museum^ V&A^ Patrick M. De Winter, "Testard, Robinet [Master of Charles of Angoulême]," Grove Art Online, Oxford University Press [accessed 16 April 2008]^ "Getty". Archived from the original on 7 August 2007. Retrieved 21 April 2008.^ Peter Holman, Henry Purcell, p. 4, 1994, Oxford University Press, ISBN 0-19-816341-X online^ Stephen, Leslie; Lee, Sidney, eds. (1891). "Hawes, Stephen" . Dictionary of National Biography. 25. London: Smith, Elder & Co. p. 188.^ Adamson, John (ed. and author),The Princely Courts of Europe, 1500-1750, p.107, 2000, Cassell & Co, London, ISBN 1-84188-097-3^ Adamson op. cit.:107^ Schama, Simon (1989). Citizens: A Chronicle of the French Revolution. New York: Alfred A. Knopf. p. 127. ISBN 0-394-55948-7.^ Google bookExternal links[edit]Court culture, including the role of the valetCategories:Court titlesCourt titles in the Ancien RégimeFrench words and phrasesNavigation menuNot logged inTalkContributionsCreate accountLog inArticleTalkReadEditView historySearchMain pageContentsCurrent eventsRandom articleAbout WikipediaContact usDonateContributeHelpLearn to editCommunity portalRecent changesUpload fileToolsWhat links hereRelated changesSpecial pagesPermanent linkPage informationCite this pageWikidata itemPrint/exportDownload as PDFPrintable versionLanguagesБеларускаяБеларуская (тарашкевіца)‎DanskDeutschFrançaisРусскийSvenskaEdit linksThis page was last edited on 30 August 2020, at 21:04 (UTC).Text is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. 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Get 1st page rank!This applies specifically to roofing companies, but any local business can use this same strategy and be very successful.Read till the end and do each task listed and get the results stated.BEGIN:Digital Marketing for Roofing Contractors, Roofing Companies, and Roofers:Quick 1st Page Ranking Using Only Google My Business, YouTube, Your Website blog, and the Correct Keyword PhraseFor Roofers and other local service professionalswritten by a roofer with 15 years of 7 figure roof sales experience.Why should you read this?Let's start with that last section "written by a roofer with 15 years of 7 figure roof sales experience." This means that Godaddy Dave Digital, aka: David Nugent also known as David the Roofer is more than experienced in the roofing niche.Starting with his 1st hurricane in 2005, hurricane Wilmaand ending with his last hurricane in 2019 hurricane Michael. Hundreds of hail storms and thousands of insurance claims adjusters later there were several 1000 homeowners that sleptwell at night knowing they got an honest deal, on a wonderful roofing system, from a great person, and a good company.Ouur focus was storms and storm damage restoration as it pertains to roofing contractors. Most of the time we worked closely with the insurance company's hired field adjusters to make sure that the homeowner got a fair deal. I am experienced in Xactimate as well as other measurement and estimating software.Not just a run of the mill salesman we sold the 1st one million dollars for Aspen contracting and the last I checked they were doing 87 million a year. I also was a part of the management team my lady and myself and we managed a staff in the hurricane Ike storm that sold 7 million dollars if reboots and had them 100% built and collected in 6 months.I know what I'm doing and my team knows what I know. We know roofing sales, and we know how to use today's digital marketing platforms to increase those roof salesBefore & After my roofing career and even during, I've had several other businesses that were also successful. Most notable being a medical marijuana dispensary in Denver. It was one of the 1st medical marijuana dispensaries ever in Denver. You could see an article here by CNBC that focused on myself and my partner Linda and the medical marijuana dispensary.I have been building websites since the Internet only had 2 w's so it was just WW. The internet that most are using today has 3 Ws, www. 😄I have been managing teams since early in life. I have always had a 6th sense for knowing what I am not good at and what I am good at. A 6th cents for identifying my weaknesses and my strengths. This has opened the door for many collaborations and many team working environments led by myself as well as under the leadership of others.Rest assured that over the years I have developed relationships and had the privilege to work with the world's most talented marketers, web designers, entrepreneurs, graphic artists, and creative minds.We get the benefits of those relationships in the amazing team Godaddy Dave Digital Marketing and Website Design Agency has in house and around the globe.My digital marketing experience as far as Facebook ads, Google ads, and search engine optimization started 12 years ago with the dispensary followed by a very successful smoke shop supply website.So with my knowledge of the roofing industry including the homeowners, and the Internet, encompassing all of its facets especially digital marketing and website design.There is no one better to explain Digital Marketing for Roofing Contractors, Roofing Companies, and Roofers: Quick 1st Page Ranking Using Only Google My Business, YouTube, Your Website blog, and the correct keyword phrase, aka long tail keyword.Lets not let the grass grow under our feet. Let's dig in.KEYWORD ResearchThe first thing to do, as a roofer, is keyword research.Research keyword phrases that are most searched or trending in the roofing category.OK 1st let's define what a keyword phrase is.Keyword: noun; - a word related to a niche that is used to describe niche. ie: roof and roofing are keywords for the roofing nicheKeyword phrase: aka; Longtail keyword - adjective; noun. A group of words grouped around a keyword is a keyword phrase.The process for finding which keyword phrase is the right keyword phrase to focus on for a given project can take as little as 5 minutes.I am going to highlight a free tool for keyword research that most people use everyday, the Google search box.Look at the series of photos to get a better understandingThe picture demonstrates the suggestions seen when typing a keyword into. Google's search box. These suggestions are the most searched keyword phrases related to the keyword being typed.When you add a space and underscore before the keyword Google will add the most commonly searched words related to the searched keyword.Add a space at the end of the keyword to reveal what words are most commonly typed after the keywordIn our example pictures we have narrowed down our choices. If I were looking for keyword phrases for my local roofing company, that is current, relevant, and actively being searched, I would choose "local roof repair contractors", and "local roof repair companies" as the keyword phrases to optimize for.There are great tools available for roofers to dig deeper into the data if you desire, but for the purpose of this article we are going to stop researching the two keyword phrases we want to target.Pro Tip: add a local identifier to the beginning or end of your keyword phrase to rank quickly in local markets.ie: "local roof repair contractors, baytown tx""Local Baytown roof repair contractors"Most searches for local service pros will include the location, most roofing companies do not know this and do not focus on location. They should.If you search "local baytown seo and digital marketing company"Notice that Godaddy Dave Digital Marketing and Website Design Agency is listed in the Google My Business or Google Maps sectionGoDaddy Dave Digital also command several other listing on the 1st page including our site; Team with the best digital marketing and website design agency. GoDaddy Dave Digital Marketing and Design Agency | Baytown Tx Website Designer, industry, best of list sites, and on lead pr industry sitesThe use of local qualifiers to enhance the keyword phrase that is the main focus, increases the real estate you own on Google's 1st page.Google Maps listing - 2-4" tallEach site listing 1-4"Company website listing 1-4"Use this keyword research strategy and Google ranking strategy to command 50-85% of Google's 1st page with multiple yet unique listings.A deeper dive can be done to see more details on each keyword phrase, such as the search volume and level of competition for each.Save the deep dive for a later date.At this point pick out two keyword phrases using this method and save them for later.Google My Business ListingClaim and Optimize GoogleMy Business listingNow that we have chosen and optimized our focus keyword phrases, the next step is to use those focus long tail keywords in our media. Please note that there is a Golden Rule when it comes to digital marketing in today’s marketplace: Provide value 1st. Providing value can come in many forms. How to videos, ebooks, recipes, guides, industry definitions, process explanations, and infographics are just a few examples of possible value you can deliver to your audience to provide value.People like freebies.Gifts to potential clients break down barriers and relax defenses. Potential client that you have given a gift to or provided value for, is 80% more likely to trust you, than if they met you as you were pitching them.So take some time and develop your UVP, unique value proposition.. Don’t take too long, if you know your potential client, think about what drives them:What type of job do they have? (management, construction, office, executive...)Why do they go to work? (to provide for young children, to provide for an elderly parent, to live a flashy lifestyle, because they were told to)Where do they relax, or hang out? (local tavern, sports bar, church fellowship, facebook, linkedin, amazon)What are their interests? (dogs, cats, football, local team, their kids, celebrities)For me as a roofer, my ideal homeowner and client was usually a working professional, small business owner, or high level blue collar employee.They were motivated by status, accomplishment, and family. They went to work not only to provide, but to provide a better life than their parents were able to provide.They also have something to prove, they want to prove that they can do it. They relax on the golf course, at little league games, and at local sporting events, but only occasionally.You can find them on their Facebook feeds once in a while butmost of their time online is spent debating some work related topic online in several members-only Facebook groups.They have christian beliefs but don’t have a lot of time for church with all of the kids activities, but they will be in attendance when the season is over, around the holidays and at volunteer opportunities.After a large storm, like a hurricane, these people will come together in a group with a name like, Aftermath and Rebuilding Chambers County, Coming Together after Hurricane Michael in PCB and so on.Pro Tip: Start a local after the storm group on Facebook. Contribute by posting important contact info and storm recovery info. Make the theme one of sharing and approving contractors and resources. As the admin and owner if your input is helpful the leads will be available at your beckon call.How does this relate to optimizing a Google My Business listing and providing value to a potential client? Knowing your client and what they’re about will reveal to you common needs. When you know their common needs you are able to provide solutions to these needs, or add value, for your potential clients.For example: my potential clients as a roofing contractor needed things after a storm. They needed to know what to do next, so i would provide a free PDF that they could download describing the process of rebuilding after a storm.Use a lead magnet to get their attention. Something like “10 things you must know before you file an insurance claim”, or “How I get 100% more from the insurance company”.Anyway, let’s not veer off course. So we have all of this new information in our heads now, let’s put it to good use.Google, “Google My Business” and follow the steps to claim it. Google does a great job walking you through each step so I am not going to bore you with those details here.I will point out the steps to spend more time on, sucha s your bio or about me section. This section is going to act as the lifeblood of your digital personality and will set the tone moving forward. Think of it as your resume, you could even use the same format as a resume for this section.The other focus point of the Google my Business Listing is the photos section. This is where you want to display before and aft6er pictures, pictures of your guys during a build, pictures of your office staff or crews at lunch or recreation.This section is also for the images of the logos for companies that you are partners with. For me these included Owens Corning, GAF, SVG, ABC Supply, Sky Diamonds University, and others that I worked with and trusted in the industry.The most important photos are by far the before and after photos. These are the golden ticket when it comes to getting leads from optimizing your Google My Business listing.The two areas mentioned are the top priority in this task, but a complete profile is rewarded by Google over an incomplete profile. So the hours of operation, special offers, building pics or inside pics must not be overlooked.A great rule of thumb is this: If Google asks for it then give it to Google.“A great rule of thumb is this:If Google asks for it, give it to Google.”The last thing that you want to do is to post often. Remember to post value,make posts that contribute to the goal of your client and potential clients.Post things that are funny, or if you're the type, controversial.Do not only post requests for business.People will know that you offer roofing because you are always talking about roofing and storms, and posting before and after pictures of roofs that you’ve done, or how to videos, or storm preparation list.They know that you are a rooferA good rule of thumb here is the 80/20 rule.80% value and 20% offer.If you do things right, your offer will be ever present and you will contribute 100% value with referrals and new business looking for and asking for you specifically.Pro Tip: add value to the community and gain trust with major search engines like Google, by participating and speaking at local events. This could be little league sponsorship for local companies, or local questions and answer panels discussing the rebuild process after a storm.Take video and pictures so that your participation can be highlighted and so that you can tag other companies in them later for backlinks. I will not be going in depth into backlinks with this post but there are many great resources available if you would like to know more about the value of backlinks and how to get them legitimately.YouTube | Website BlogWe are going to talk about YouTube and your website and or your blog and the significant impact these have on your rankings on Google and other major search engines.Did you Know?Did you know that YouTube is the 2nd largest search engine, second only to Google? It’s true YouTube holds the title as the second biggest search engine in the world. The number one search engine is of course Google and they are the owners of YouTube.The next two steps could be done in any order. The order that you complete them will depend on your strengths or if you are a natural writer or if you feel better behind the camera.Your Website | BlogIn today’s digital space most websites have the option to attach a blog so that the business can speak to its clients and potential clients about topics related to the business.For me. As a roofing contractor, I would blog about “10 steps to take after a hurricane”, or “How I get 100% more than the insurance company’s original offer”, these topics answer questions that my target audience really need answered.I also provide links to vital emergency resources like shelter information, water handout locations, emergency tarp information, Fema updates, local county and city updates. It takes just a few minutes to look these things up and add them to a blog. This type of information also provides a reason for readers to share and also to return to the website or blog.Pick your topicPick a topic that is http://relevant.to your target audience. This is not a difficult task and Google is always a great source to find relevant topics.Use the search box on Google or on Youtube to see what questions are currently needing to be answered and use the result as your blog post topic.For example: I just typed roofing in the search box on YouTube and I followed it with a space. The result came back and the most relevant question that a homeowner may be looking for the answer to is “roofing a shed”.This keyword phrase or search term appears twice on the list of the top 10 most searched questions currently on YouTube. See the image on the right.. I would write my post about “Roofing a shed with asphalt shingles”.This topic will include relevant keywords that I am targeting such as:RoofingRoofing with asphalt shinglesAsphalt shinglesAdd the target location city. neighborhood, area, county, state or country to the topic of the blog. In the example that I mentioned above it looks like this: “Roofing a shed with asphalt shingles in Baytown, Tx”Write the blog post with your chosen topicIt's time to start writing about the chosen topic. There are a few things to remember when writing a blog that is acceptable and welcoming to Google and other major search outlets and that is pleasantly informative yet captivating for your target audience.Do these steps for every blog postKeep paragraphs short and digestible for the readerUse H-tags and bold print to highlight key topicsSpeak naturallyUse your topic as your focus keyword phrase or longtail keywordRepeat the topic several times verbatim and with synonyms totaling 1-3% of contentUse complimentary picturesTarget length is between 1500 and 5000 wordsLink high to quality sites like Google, or Quora, or Home Depot hen mentioning them in your postReference industry influencers like HOA presidents or local real estate agents with links (don’t forget to send them a link to the blog so that they can share it with their colleaguesA reminder to comment (ask a question that the readers / viewers will be eager to answer)Use software like Rank Math SEO for Wordpress to optimize blog post for SEOPro Tip: Use local industry resources to get information that you may not have at the top of your head. In the example if you are not an expert in explaining the exact steps a homeowner should take when “roofing a shed with asphalt shingles in Baytown tx”, just do a quick google search and curate the answer from another source. Remember to always include a link to the source, and tell the source about the mention when possible so they can share the blog post too.Create a VideoCreating a video that directly relates to the topic is absolutely critical. This is a recipe that will get Quick 1st Page Ranking Using Only Google My Business, YouTube, Your Website blog, and the Correct Keyword Phrase. Follow the recipe exactly to get Quick 1st Page Ranking Using Only Google My Business, YouTube, Your Website blog, and the Correct Keyword Phrase.Make sense? Good.Making a video can be done in several ways. You can speak to the audience directly, with you being in the video, you can use a program to speak text that you write, you can use text and images only set to music, you can use text and images with a narrator, or many other clever video creation techniques.I like to use Quik as a go to video creator and Ripl would have to come in a close second. Use whatever video software you like and have available.The topic and the content of the video will be the exact same as the content and topic of the blog post. Be sure to include the same things in the video that I listed for the blog post:Do these steps for every videoKeep paragraphs short and digestible for the readerUse H-tags and bold print to highlight key topicsSpeak naturallyUse your topic as your focus keyword phrase or longtail keywordRepeat the topic several times verbatim and with synonyms totaling 1-3% of contentUse complimentary picturesTarget length is between 1500 and 5000 wordsLink high to quality sites like Google, or Quora, or Home Depot hen mentioning them in your postReference industry influencers like HOA presidents or local real estate agents with links (don’t forget to send them a link to the blog so that they can share it with their colleaguesA reminder to comment (ask a question that the readers / viewers will be eager to answer)Use software like TubeBuddy to optimize video for SEOAdd these to each video in addition to the list aboveA description optimized for the chosen topic as your keyword phraseA title with your chosen keyword phrase includedA reminder to like, share, and subscribePro Tip: Remember when I said that the video or the blog could be completed in any order depending on your strengths? Use the one that you created first to complete the other using the exact same content. You can even read the blog post verbatim on video if you choose. And vice / versa; you could use the transcript from your video as your blog. Make some simple adjustments, but the content stays the same.Summary -Achieving the 1st page Google RankNow it’s time to put all of the ingredients together, put them in the oven, and enjoy our beautiful Quick 1st Page Ranking Using Only Google My Business, YouTube, Your Website blog, and the Correct Keyword Phrase, cake!!We have designed and created the following assets:Relevant keyword phrase or longtail keywordYouTube VideoBlog Post / Website ArticleGoogle My Business ListingFollow these steps to achieve first page google ranking:Double check to be sure that all of the steps have been completed in the video and blog creationsDouble check to be sure the exact same focus keyword phrase or long-tail keyword in the title of the blog and videoDouble check to be sure that your video and your blog are free of errors, optimized for SEO (our focus keyword phrase), and ready to publishUpload your video on YouTube, including your SEO optimized descriptionUse a software like TubeBuddy to make suggestions and give insight on the optimal SEO options for this videoComplete each step in the uploading and publishing process completely, do not cut corners hereCreate a cover thumbnail using the software attached to Youtube or similar software. Use images or an image that is compelling and clean. Look at other thumbnails on YouTube to get inspiration. Do not use text on the thumbnail. If you do use text on the thumbnail you must use it sparingly.Publish videoRepublish video and description on your Google My Business ListingRepublish on a minimum of 5 social media networksUse several profiles to leave a comment on each post, like each post, and share each post. You can use your business profiles and ask several of your friends and family to help with this step. DO NOT SKIP ANY STEPRepeat Steps 1-11, 3-7 times for quicker, higher ranking using similar or the same focus keyword phraseDouble check the blog to be sure that pictures are used to enhance the readers experience, the pictures are relevant and they are optimized for SEO, including alt tagsDouble check to be sure that any content that you borrowed from another source is clearly referenced and a link is provided to the original content when availableDouble check to be sure that there are no errors in spelling or grammarPublish blog to your domain name or to your host like Wordpress. Make it live.Share the blog on several social media channels (minimum 5)Use several profiles to comment like and share blogShare blog to Google my Business profile and postCopy and paste blog content into a new post on your Google My Business Profile adding hashtags at the end that are relevant and include your focus keyword phrase or longtail keywordRepeat Steps 13-20, again for quicker, higher ranking using similar or the same focus keyword phraseMonitor ResultsUse a service or software like SEMRush to track the progress of your focus keyword phrase and its ranking on Google and major search engines.Manually check your ranking in Google and YouTube by searching your focus keyword phrase from the search box on each platform. You can see rankings in as few as 3 hours when the steps are followed exactly.Repeat this process for each longtail keyword that a 1st page google rank is desired.Algorithms will change and other outside factors may alter results. With that said this formula will work in local markets 99% of the time. This is the secret sauce for roofing contractors and local service professionals.Question: Can you identify the use of any of the steps to Quick 1st Page Ranking Using Only Google My Business, YouTube, Your Website blog, and the Correct Keyword Phrase, that I recommended in this blog, in this blog?Leave a comment below identifying a process or technique that I suggested in this post, actually used in the post.