Lead Generation Agreement: Fill & Download for Free

Apart from the Industrial Revolution (1760–1840), and the California Gold Rush (1848–1855), the Internet is the biggest thing to happen in history.Here’s a list of the top 10 Internet companies and their estimated annual revenues as of 2019:Amazon — Annual revenue = $280.5 billionGoogle — Annual revenue = $161.8 billionJD (China) — Annual revenue = $82.8 billionFacebook — Annual revenue = $70.69 billionAlibaba (China) — Annual revenue = $56.152 billionTenCent (China) — Annual revenue = $54.08 billionSuning (China) — Annual revenue = $38.06 billionNetflix — Annual revenue = $20.16 billionByteDance (China) — Annual revenue = $20 billionPayPal — Annual revenue = $17.77 billionAs you can see, there are 5 Chinese Internet companies among the top 10. Chinese Internet companies are rising up very fast.Considering there are millions of websites making money on the Internet, the combined net worth of the Internet could be worth quadrillions of US Dollars. Maybe US Dollars is not even suitable to measure the value of the Internet.As you can see, the Internet is a goldmine.Here are some services you can offer online and make a ton of money:Provide Internet-based solutionsSolve problems for other peopleSell or lease out software and software servicesSell or lease out Internet servicesProvide online entertainmentProvide online servicesSell goods and services onlineLend money onlineTrade money onlineTrade in FOREX and cryptocurrencyLead generation.Basically, any service you can think of has an online business presence or brokerage.Let’s focus on the last item on the list—lead generation, for example.The Internet is driven by internet marketing and lead generation in particular. For example, Google earns 70.9% of their revenue through advertising. They simply sell clicks. Facebook earned 98.5% of their revenue through advertising in 2019.There are basically tons of companies and online agencies providing lead generation services. Here are a few you may or may not have heard of:Netflix — Movie streaming servicesSalesforce — Marketing automationUber — Vehicles for hire, food delivery, package delivery, couriers, freight transportation.Lyft — Vehicle brokerage and Uber competitor.Expedia — Travel broker, travel fare aggregatorsAirbnb — Rental servicesHotels — Worldwide accommodation servicesBooking — Worldwide accommodation servicesTripAdvisor — Travel brokerSpotify — Music streaming servicesMatch Group — Online dating servicesYandex — Transportation, search and information servicesGroupon — global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services.ETC…There are literally thousands of companies like these. The important thing is that these companies are mere brokers. They provide online marketing, and lead generation services and collect millions of dollars in revenue.When you look at Expedia, for example, they provide air travel and ticketing services, yet they own no airplanes. The striking thing is that their revenues surpass the revenues of any airline.Uber and Lyft, are perhaps the most popular online marketing companies controlling thousands of vehicles worldwide without owning any vehicle.Airbnb is perhaps the largest vacation rental company in the world without owning a single property.Returning to the question:“Can it be possible to make $100k a day with online marketing?”Absolutely!Let’s start with the basics.There are basically hundreds of thousands of online business models, but let’s start with online marketing because that’s what the question is about—and lead generation in particular.With lead generation in mind, earning your first $100 per day is where the real magic starts.Here’s the math to make $100k a day online:Sell 100 products at $1000 each.Sell 1,000 products at $100 each.Sell 5,000 products at $20.00 each.Sell 10,000 products at $10.00 each.Sell 20,000 products at $5.00 each.Sell 50,000 products at $2.00 each.Sell 100,000 products at $1 each.Notice that on the Internet, you can either sell a few high ticket product offers, or sell many low ticket product offers. Either way, depending on your selling strength, you can arrive at your goal.In our example above, you can either sell 100 items for $1,000 each, or 100,000 items for $1 each to arrive at the same result.The above figures represent commissions earned. For example, to earn a commission of $100 at a commission rate of 50%, you would have to sell an item for $200 each.Another way of looking at it is that you can drive 100,000 leads of web traffic to a particular website for a commission of $1 per lead. This model is commonly used by many online marketing companies and agencies.The model is sometimes known as Cost per Acquisition or Cost per Action (CPA), because the company is actually acquiring a lead for $1 per lead. It’s known as Cost per Acquisition because you’re basically acquiring a lead on behalf of the client.Customer acquisition is one of the most lucrative online business models.How Does it Work?All you do is sign up with one or more of hundreds of CPA affiliate networks and once approved, you can start driving web traffic to a particular offer you fancy.Fortunately, you don’t have to chase individual companies (merchants) to get started with lead generation services.If you tried on your own to sign lead generation generation agreements with big companies such as Microsoft, SAP, IBM, Okta, Bambora, Nike, Adidas, Coca Cola, LinkedIn, Norton, Kaspersky, Amazon, Apple, Dell, McDonalds, Walmart, Rolls Royce, VW, McAfee, Big Commerce, Alibaba, etc… you will get nowhere.These are just a few of thousands of large companies that spend millions of dollars a year to keep their businesses afloat.Instead of signing lead generation agreements with every individual, they approach a reputable CPA network like MaxBounty, Peerfly, CPABuild or AdWorkMedia, for example, who will then sign CPA agreements with individual CPA affiliate marketers who collect leads on behalf of the companies (merchants). The CPA network then draws revenue-sharing agreements with the individual CPA affiliate marketers.Top CPA networks include MaxBounty, ClickBooth, Peerfly, AdmitAd, and W4. Others include CPALead, CPABuild, CPAGrip, AdWorkMedia, AdscendMedia, and CPAMatica.Leads collected are then forwarded to merchant companies who use the leads to promote their goods and services.Companies can pay as high as $90,000 per lead depending on which company and CPA network you’re dealing with.There are literally hundreds of CPA networks you can join, that have already negotiated revenue-sharing terms with the merchants on your behalf. The CPA network shares with you the revenue they collect from the merchant companies.By far, this is the best and easiest online marketing business model to understand.The main difference between CPA affiliate marketing and traditional affiliate marketing is that with CPA affiliate marketing you don’t have to sell anything to earn a commission.All you do is generate leads to a product or offer. The only thing the lead is required to do is take a certain action like completing a survey, submitting an email or ZIP, completing an online form, or making a call.With traditional affiliate marketing, you have to make a sale to earn a commission.Affiliate MarketingThe other lead generation model is called Affiliate Marketing. With affiliate marketing, you get paid only when you generate a sale. The revenue is then shared with you as an affiliate on an agreed percentage or real dollar basis, depending on the particular offer or affiliate network.Affiliate marketing is also a very powerful model if you master it. You can set the system once and continue to earn perpetual revenues with the network for the foreseeable future.Affiliate networks are just administrators to bridge the gap between you and the merchant, in this case, the company where the money will come from.ScalingDepending on which lead generation model you choose, you can scale your earnings by driving web traffic at a much higher scale. For any effort that generates at least $100 a day, you should treat it as a business.Your entire marketing effort should be treated as a serious business from the beginning, otherwise you will not develop the seriousness required to earn serious money. For this reason, you can simply grab a good entrepreneurship book and spend some time reading.Then you can sign-up for a free webinar or enroll for an affiliate marketing course. Of course you can learn most of the stuff online for FREE, but the trade-off in time and effort will exceed the cost of learning under an expert.Although you can easily earn $100 per day with free traffic, the process is a little harder to drive thousands of web traffic using free traffic sources. That would mean you use aggressive SEO and Web 2.0 strategies to create massive content on blogs, YouTube, Instagram, Facebook and other Web 2.0 channels, which takes a lot of time and hard work.At some point, however, you will have to spend money to buy web traffic. This is much easier and a faster way to make $100K per day.The web traffic you can get on Facebook is insane and dirt-cheap.For example, suppose you earn $100 per day using free traffic sources. You can set aside $50 for advertising on Facebook. This will allow you to spend at least $10 per day to reach 1,000,000 people per day. With a budget of $50, you can run Ads for 5 days.With a reach of 1,000,000 targeted traffic, you can easily scale your earnings. The average conversion rate for Facebook Ads is 9.21%. For Google Ads it’s much lower at 3.48%Going with Facebook Ads, an audience reach of 1,000,000 would convert to 1,000,000 x 9.21% = 92,100. These are real people who can actually click your links. Assuming that your offer converts at an average of 10%, your earnings will be $9,210 per day.Earning this kind of money depends on many things.For one, your Facebook Ad should be targeted to the right audience, otherwise it will cost you a lot of money. For example, if your audience comprise of people looking for houses to rent, you can’t send them to a gaming offer and expect them to click your offer. You’ll be wasting your money.Every CPA network has their own policies and rules stipulating which traffic is acceptable and which one is not.Returning to our earlier example of $9,210 per day, you can now afford to scale your marketing by doubling or even tripling or quadrupling your marketing spend. The earnings will correspond to your Ad spend.Let’s do some math:Marketing spend of $50 per day = $9,210Marketing spend of $100 per day = $18,420Marketing spend of $200 per day = $36,840Marketing spend of $400 per day = $73,680Marketing spend of $800 per day = $147,360Now, do you see how you can easily reach your goal of 100K a day?Please note that the figures given above are just examples and not the real figures as it will cost you to reach the audience stipulated. To get accurate figures, I suggested you go to your Facebook account and check the actual cost of reaching an audience of 1,000,000 per day.The audience reach is also estimated for illustration purposes. Don’t be surprised to discover that the audience you can reach with Facebook Ads is much less than is illustrated here.Note that Facebook has been limiting the audience reach over the last few years, and you require some knowledge in Facebook advertising in order to spend your money more economically.Wait a Minute!Is it that easy to make 100K a day with online marketing?The answer is YES and No. YES, if you have the right mindset and ready to learn. No, if you’re like the millions of other people who are unteachable.Of course, like any other trade, it may take you years to achieve this level of success. On the other hand, it may take you weeks to get the same results.This is entirely up to you.Some people have a knack for learning while others learn slowly.Further Reading...[Photo Credit: GETTY/iStockPhoto]For the sake of this article, further information and illustration, free guides and resources are available in my Quora profile.

Let me show you a bit of how I do this and what I deem important to making good numbers. As a big caveat, this article is very very subjective; when I write I'm writing only on the basis of my experience selling value added services that have a long business relationship and an even longer life cycle.There are three parts to a sale: The Lead, The Pitch, The CloseA. The LeadA lot of people seem to think that getting a lead or generating a lead is the least important thing in closing a sale. "Just get a business directory and list them all out and go for them one by one". Classic fail. Let me make this clear; THE LEAD GENERATION PROCESS IS THE MOST IMPORTANT PART OF SALES. You should put the most time and effort in getting qualified potential clients in your sight.When you do lead generation, it's not just about selecting a group of clients; it's about finding clients that are right for your business, right for you, right for your support team. If you don't have the willingness to really dig deep and think about what client to consider getting for yourself and the team, forget about getting the big big deals or building a strong pipeline for the next quarter.What I really discourage and this will be the main theme of this article is "DON'T OUTSOURCE YOUR WORK". If you want to become a person who knows your industry well and be able to talk to your client hand over foot, don't ever outsource the lead generation process.The process itself not only educates a person on what players/companies are in your managed industry but also who the top companies are and possibly why they are the top clients of the future. If you are looking for base industry knowledge, lead generation is the best training and learning session you will get.B. The PitchThe pitch consists of three sub-parts; the call, the meet, the proposal. If you did your due diligence on your lead generation process, you should have good reason to call them and talk to them about the opportunity of working with one another.In the call, don't be aggressive, don't pitch budget or talk numbers. Be casual but conservative in the way you speak to them but paint them a picture of what you're offering. This call is to create social rapport, not a business one. The moment you start to talk about numbers, you are on the losing side and it is you who must try to explain all the technical + financial aspects of your product or service while the client steadily gets tired of listening to you.Have you ever been willing to listen to an insurance or credit card sales person talk about the high high interest rate you'll rack up or the credit card that will discount 2 dollars off a movie for more than 10 minutes? I rest my case.Your first and utmost priority should be a meet if geographically possible or a follow-up call. If you got that, you are already halfway there.In the meet or follow-up call portion, your objective is to build business rapport. Start to slowly roll out figures, benefits and the relevance of your product. As long as you are honest and are able to emphasize the strong points of the product, you've done your job.The analogy I like to make is selling a Lotus Elise and a Toyota Camry. The two cars are essentially the same except the brand name and system tuning. Not clear enough?If you can't emphasize the great parts of your product in the most desirable light possible, sales in not suited for you.Now think back to the phone conversation you had on "the call". Could you imagine tripping over yourself trying to get the client involved in a jumble of technical jargon and numbers? The thought brings chills down my spine.After that, be consistent in contacting the client working with him/her to solve their issues or problems hopefully utilizing your product/service.The proposal part of the process is where you hammer down the details of your verbal agreement. Put in the actual ROI of your product. Again, I cannot emphasize this more but, "DON'T OUTSOURCE YOUR WORK".The proposal portion of sales is another pivotal point in your work process where you can really get to know the industry you're working in by numbers and figures.Basically the proposal portion deals with you pulling your social and business rapport together to come up with a figure that is right for your company, and also right for the client.If you get another person or department to do this, you are doing no service to yourself. Time saved? You can call more clients? Sure you saved about an hour but accumulate that into a year and you just refused 365 hours of study time on your industry.If you have no qualms about letting other people do your work, please don't call yourself "an industry expert/manager" anytime soon. The knowledge and learning you build making a proposal also feeds directly into the lead generation, call and meet up process as you are able to speak much more confidently about their company and area of business.Heck, if you can get everything outsourced, the company should just hire all temps for all portions of the sales process. Your commitment to the role is core to building expertise and credibility in talking to clients/people.C. The CloseThe close is where you wrap up all the lose ends and support the client in any trouble shooting issues he/she might have.Secondarily you must make sure that when such a client is handed over to other parts of the department for further calibration or help, there are no bumps or bruises in the business relationship.And again, DON'T OUTSOURCE the job and assume it's going to be done correctly. Take the time to plan the soft-landing to ramp up. This is also an education in mature business planning and development.

I have done both and it’s hands down - closingLets look at what each require a sales person to do.Lead generation - Identify someone who fit profile of your potential customer, do necessary research and use cold calling or cold emailing to reach out to decision makers. You just have to check it they might be interested in your product. You don’t really have to get any commitment or any agreement signing or any cheque signing.Closing - You actually have to convince the business and decision maker that they need the product. You have to not just convince the decision maker but other team members of their business. You have to convince them that your product is better than the rest and they it now. You have to get an agreement signed and a cheque signed which contains the payment for your product.I will leave it to you what you think is more difficult from above two explanations but I am pretty convinced that closing is so much more difficult than lead generation.