Estate Planning Brochure: Fill & Download for Free

Presentation and Brochure plans.Like this.Not exactly Intentional Bad design, but Intentional flawed presentation.The plans and layouts that we see on brochures of Real estate developers is not exactly what they appear to be. They appear larger than they actually would be.And, the problem is not with the layout, it is with the furniture.The furniture that is shown as representation in the plan is intentionally scaled down. That means, proportionately, it is represented in a smaller size than it would look on the plan.How does it benefit?It makes the flat look larger. Smaller furniture, larger empty space and the flat looks luxurious. However, if you were to arrange standard sized furniture in a similar arrangement, you know that the space is not as luxurious as it seems in the plan.And it is legally not misleading as well. The dimensions are mentioned on the plans. Its just the furniture that has been scaled down a bit.So the next time you buy a flat, try fitting in furniture blocks personally on Autocad.Image: Star Realcon Real Estate Developers Residential Appartments Malls Offices Multiplex

A broad question.Without knowing your business, let's go through and build a workable marketing strategy that could be applied just about anywhere. As we go, I'll mention different tools and tactics that you might want to include.But…Before we get started, there are two pieces of information you NEED to know like the back of your hand.And if you're like most business owners, you only know one of them.First, you need to know what you're selling. This is where most people start. They have a great idea for the next big thing. They can't wait to get started.But they often forget about part two: your customer.Do you know who your ideal customer is? I've asked hundreds of people this question and often the answer is something like, "Well, everyone who likes x." Or, "everyone who has x problem."That's not good enough.To put together a killer marketing strategy, you need to know who your target customer is. Of that "everyone" who wants your product, what does the average customer look like?If you know this, let's continue. If not, spend some time figuring it out. I'll include some links at the end of this answer to help you do just that.But first…You've likely heard the term, "funnel" before. Let's talk about what it is, and how it leads to sales.A funnel is a structure that you build your marketing strategy around. It's like a roadmap for all your marketing efforts.Essentially, it's a way to get your target customers into your world, interested in your product, and handing you their hard-earned dollars.Here's how it works:Let's explore each segment individually. (NOTE: The Nurture phase can be broken down further and often is. But that's getting a little too crazy, a little quickly. Let's keep it simple.)To start off, I'll talk about the 'Attract' phase and how that might work for you.Don't worry, we're still going to build a marketing strategy together as promised. But it's important you understand the theory behind all this if you want to adapt it to your own business.Ready? Let's go…Remember when we talked about your ideal customer? The person most likely to purchase? Well this is where we extend a warm welcome to these individuals and attempt to bring them into your world.There are a zillion ways to do this (not a real statistic), but I'll just go over a few.With each tactic, remember that your goal is to capture the interest of your target customer. We aren't asking them to buy anything yet.Here are a few tactics that work in the Attract phase:Social media (free)Social media (paid)Writing/bloggingOutreachHave you ever followed a page on Facebook simply because you like what they post? Maybe it's a comedy page, maybe something political.Whatever it is, you've decided that you enjoy their content. They've got your attention.This is exactly how you would use social media in the Attract phase. You could use Facebook to attract potential customers. Or maybe connect with people on Twitter. Why not release videos on YouTube? You could even try writing some killer posts on Quora ;)Whatever you decide to do, don't worry about making the sale.Right now, you're just building an audience. Soon, you'll be turning that audience into cash.PROS: Free. Able to connect to huge audiences.CONS: Time consuming.Releasing new videos on YouTube can be a great way to eat up all your spare time. Posting on Facebook is less time-consuming, but can still tie you up and waste precious hours.Instead, have a look at Facebook, Twitter, or Instagram ads.Sure, you'll have to pay a little cash, but it's a huge time-saver. You can even pay professionals to write, manage, and improve these ads for you— meaning you can spend your time running the rest of the business.Keep in mind though, right now you're just building your audience. Use ads in the Attract phase to get people to visit your website, read your blog, or join your Facebook page.PROS: Easy. Trackable (analytics). Hands-free.CONS: Expensive."Every business needs a blog!" Heard this before?It seems to be a common claim, but I'm quick to disagree: you only need a blog if it's part of your marketing strategy. Don't start a blog just because everyone else has one.With that said, I feel like a good, high-quality blog can be one of the best ways to build an audience. It's a way to provide massive value to the world and earn some recurring readers. Plus, if you target your blog towards your ideal customer, you'll be attracting the most likely buyers for your product.PROS: Full control of platform. Easy to monetize.CONS: Time-consuming. Hard to build momentum.Print out a brochure full of useful information and give it to 100 of your target customers. Pick up the phone and call 8 target customers every day. Contact target customers on Twitter and ask them what their challenges are.Outreach means getting front of your customers. Not by writing a blog post and waiting for readers, but by actively contacting them.In the freelancing world, this is where a lot of folks get started. They'll see a website that could use better design and then contact the owner with tips/feedback.In the Attract phase, this isn't all that popular. Most folks associate this kind of behavior with sales (cold calling). But it can work wonders if you're prepared to put the work in.PROS: Instant relationship with target customers.CONS: Super time-consuming. Hard to be consistently genuine.Ok. You've built some kind of an online presence and now you've got the attention of your target customers. Let's sell them some product!!…Eventually.Right now, we aren't going to make a sale.Instead, we're going to "nurture" our audience and push them towards a sale. This is where you would offer information that's more specific to the problems your product solves.For example, if you offer a new widget, you might put together an email series that shows your audience what kind of problems it solves.As before, there are many ways to do this. I'll go over them below.However, as we go, notice that each one requires that you collect either an email or some other piece of contact information from your audience. This is huge.This is actually what makes the Nurture phase so powerful. Not only are you using this phase to walk your audience towards a sale… you now have a way to contact them when the time is right!Exciting stuff, right? Let's look at:Email AutorespondersFacebook GroupsWebinarsAn, 'autoresponder', is sequence of emails that send themselves automatically. You write them, software sends them, your customers read them.They're great because once written, they're a hands off way to nurture your list. I suggest using them to solve a problem your customers have. For example, if you're a small law firm, you might write a five-email series titled:Free Email Course Teaches YOU How to Prepare Your WillOr, if you were a used game reseller you might write a regular newsletter advertised with:Receive Video Game News and Reviews, Right to Your Inbox!The point being, you've now taken an occasional audience, and opened a line of communication with them. This is the point of the nurture phase.Eventually, you can slide into the conversion phase by simply adding an email like, "receive 10% off your next video game." Simple.PROS: Free. Highly-targeted. Easy to monetize.CONS: Time-consuming. Hard to come up with new ideas (for newsletter). Expensive if you hire a writer (education series).Personally, I haven't explored Facebook groups as much as I'd like to. However, I've worked with several clients who swear by them.With a Facebook group, you can offer personal advice, answers, and solutions to your target customers. This is also a perfect place to get feedback about your products or ask customers what problems they're facing.Of course, you'll also know who they are and can target them with Facebook ads when they're ready to convert.PROS: Free. Very personal. Great for specialists (personal trainers, mentors, artists)CONS: Very hard to outsource: they want YOU.Webinars are a smart way to nurture your audience while still being economical with your time.Like a Facebook group, you'll be able to answer questions from your audience and respond personally. However, what I love about webinars is that once recorded, they become an asset you can use to get more leads.As in, you could offer a free download of your (previously-recorded) webinar as email bait: "Enter your email to download this webinar and join our newsletter."Now you have an email to use for further nurturing, or to push towards a sale in the conversion phase.PROS: Free. Very personal.CONS: Requires video equipment/technical knowledge.This is what you've been waiting for. This is where you make some sweet, sweet, cashola. Money, money, money.Are you ready?It's actually a lot simpler than you might think… just ask for the sale.At this point, you've given your customers all kinds of valuable information. You given them webinars to download, solved their problems over email, answered questions on Facebook. Now, all you need to do is offer a solution to their problems……A solution that just so happens to have your brand name on it.Here's how to make it happen:Sale pageFree consultationAdvertisingOk. Your audience has finished reading the last email in your autoresponder series. Now what?You could ask for the sale there. You could point to your Amazon page or the checkout page of your website. You might get some sales.But instead, why not send them to a page built specifically for making sales? A page that reads like a sales brochure?Going back to our law firm example, your last email could ask readers to "click here and get a will written for you… in just three days!"Following that link, readers then find themselves on a page that talks about your easy estate planning service. It all starts with a quick visit to the firm, schedule one today!This is my preferred way to make sales. Most of the clients I work with end up building one. They're great because you can continue to edit/improve them in order to turn the maximum number of leads into the maximum number of sales. Cha-ching.PROS: Customizable. Great final step. Trackable (Google Analytics).CONS: Can be costly.If you'd rather make a sale over the phone, forget the sales page and offer a free consultation. You can use this opportunity to dispel any objections and make sure your product is the right fit for your customer.If your business offers an expensive product or specialized service, this is a great move.PROS: Can be more persuasive.CONS: Time-consuming. Budget-consuming (paying a sales team).Ads in the Conversion phase look much different than ads in the Attract phase. In the Attract phase, your ads were:Targeted very broadlyAimed towards getting people into your funnelIn the Conversion phase, your ads are:Targeted very specificallyAimed towards getting people to open their walletsHere, you'll try to target customers who already know what you do and how it helps them. You can do this in a number of ways. I'm a huge fan of retargeting (showing ads to people who've already visited your site). I also like using emails or Facebook IDs to create Custom Audiences to show Facebook Ads to.PROS: Easy. Trackable (analytics). Hands-free.CONS: Can be expensive.Before we build our example funnel, I just want to mention that the above is really just the basics. Smart businesses are forever fine-tuning their funnel to capture the most number of sales.There's also huge opportunity for upselling after a conversion, or otherwise throwing customers back into the funnel for more sales.If you're interested in learning more, I suggest reading through some of the links included at the end of this answer.Now, let's build an example funnel.The Company: Arturo CoffeeThe Product: High-quality coffee delivered weekly.Target Customer: Men between 25 and 45. They work in offices, not with their hands. They pride themselves on their intelligence. They like to keep up with world news and politics. They're busy all the time. They either own their home or are renting an upscale condo/apartment.Arturo Coffee has a Facebook page that shares information about brewing great coffee. They talk about the tools and equipment you can use to do so. Whenever possible, they try to share discount codes and coupons for these tools to save their audience money.Simultaneously, Arturo operates a blog that objectively reviews coffee from around the world. Arturo reviews a new coffee every week.Readers of Arturo's Facebook page are routinely prompted to join the Coffee Club newsletter— a twice-weekly newsletter that offers brewing tips, advice, and special discounts never offered to the public Facebook page.On the blog, users are met with a Welcome Mat that prompts them to join the same newsletter. Also, at the end of each review, a call-to-action box instructs users to enter their email to receive a free sample of the coffee being reviewed (this week only).After receiving seven emails from Arturo Coffee, readers are sent a discount code."Sign up today, and get 20% off a year's supply of coffee! That's a new flavor every week, a new experience, a new brew to sip from your favorite mug while you read the paper. And for the next three days, you can sign up for 20% off what the general public is paying!"Clicking on the link, readers find themselves at a sale page. This page shows them exactly how the service works, what happy customers are saying, and how bulletproof the 100% money-back guarantee is.A sale is made. And another.Arturo uses that cash to build a more robust funnel with multiple streams of customers, better monetization schemes, and fine-tuned copy.Attract customers on Facebook and through the blog.Nurture customers using an email list.Convert customers with a sale page.Yes, it's simple. And yes, if this were real life it would involve a lot more complication.But at its heart, that's all it takes.Now… how can you build something like this for your own business?FURTHER READINGTarget CustomersBuild the Perfect Buyer Persona With These 6 ResourcesThe Complete Beginner's Guide to Creating Marketing PersonasHow to Create Detailed Buyer Personas for Your Business [Free Persona Template]AttractThe Complete Guide To Building Your Blog Audience7 Tips for Building a Social Media AudienceNurtureLead Magnets | 9 Lead Magnet Ideas and ExamplesThe 5-Step System for a Perfect Autoresponder12 Tools That’ll Help You Build a High Converting Landing Page4 Elements of High-Conversion Landing Pages (with Examples!)ConvertHow to Write a Killer Sales EmailHow to Target Facebook Ads Based on Email AddressThe Ultimate Guide To Creating and Running a Kick Ass WebinarFine TuneCustomer Value OptimizationGood luck!

How do you decide which property is right? Do you decide by location and best offers?Are they the only criteria you use?Are you looking at Noida extension based on these two factors?If so, then let me tell you what I know of Noida extension and real estate from my experience.First, I must tell you I have been watching this estate since 2009. This was when the first project was launched in Noida extension. Not a single family had moved here. People started to shift only after 2014.This is the same year I got my property possession. As I moved here with my family for permanent stay, we soon realized the local transport was still lacking.Even getting groceries was difficult. We had to commute everyday 8kms to sector 71 or the city center to get our basic needs like groceries. It was challenging to commute to schools, hospitals, etc.But now in 2021, we have a 2.5 lakh population here. It is a fully crowded and packed locality. With 60+ apartments occupied and malls, offices, retail shops nearby the place is bustling with people.Still, more than 50 apartments will be available for move-in in few months. Commercial development is also quite significant.Not just that, you can take part in 50+ communities dedicated to different activities. greater noida cycling club, WOWride, peer to peer charity, Ramleela trust, and Sai Sewa Samiti are a few to name.With these, you can enjoy the weekend by doing a variety of activities. Be it cycling, charity, exercising, or participating in cultural events of the locality.End of the day, a real estate value is decided by the people living there. What quality of life is lived affects the real estate rate. Communities that support and enjoy together show an increase in property value.Some part of Noida extension especially where I live has become overcrowded. I had invested in residential and commercial projects in 2013. It was under construction. Now all property value has been appreciated. Because of that, I am receiving good returns and rentals.Noida extension is a large area. A lot of construction projects are in full swing. New apartments are rising in other parts of Noida extension.Commercial projects have been launched. They show potential for real estate appreciation.In few years, 2-3 lakh people will move to the current 1 lakh population areas. The current rates are also low. I had also invested in Noida extension seeing this opportunity.I have been living here and experiencing real estate for years. Being investor ,real estate brokerage business I have gathered all the local details on the Noida extension. And I have seen the commercials appreciate.There are few checks that must be considered when investing in commercial developments.I won't be talking about the nearest metro, highways, nearby schools, or other things. All these are boasted on brochures.And it is pretty much the same for all projects.Identify commercialFirst, let us understand what is commercial.The commercial is divided into two groups. One, office space. Two, retail shops.Second, know your reasons.What to look forIdentify which of the following categories suits your purpose, and then plan accordingly:· Buy and self-useHave the benefit of self-utilization, while also getting value appreciation.·Buy and leaseThis offers regular income and long-term value appreciation.·Buy and sell (short-term)This is generally for quick, small to medium profit. The typical property is under construction and sold at a profit on completion.·Buy and sell (long-term)This is generally focused on large intrinsic value appreciation over a long period. This offers alternatives to complement long-term goals, such as retirement.Once you have decided on your purchase needs, you can move to the next important checks.·Neighborhood KnowledgeDeep local market experience allows one to understand hyperlocal market trends, accessibility, and essentially, “Where are the good streets to live?" Local information like connected road, no. of people living in that area, future no. of people that will move to the area, etc.Localized information is very important for the appreciation of commercial property.·Location of propertyThe adage "location, location, location" is still king. It continues to be the most powerful factor for profitability in real estate investing.Most important is to understand the right location of commercial property. But this has to be done according to local people and not for an outsider.End of the day majority of local people will be the footfall in the area and not outsiders. A permanent resident will consume that property or will take on a lease.The purchasing power of peopleWe need to understand what kind of people are living in that locality where commercial is. Importantly, do they have the purchasing power to visit commercial spaces for consumption? This makes a huge difference.·InventoryAn inventory in the real estate parlance means the unsold or held units in a given stock.Getting the right inventory is very important. Because all good units are held by the builder, investor, and property consultant.Builder release the best unit to only those who pay a premium for that unit.Premium units pay higher and better returns than a normal unit in the future. Premium unit is given to institutional and certified property consultants in most cases. Because they sell the unit in masses.·Lease rightsIf builders hold 20- to 40% of the property and give them on lease to brands then that commercial will be successful. Reputed builders give their 30 percent of the inventory on the lease to the brand.This is so that maximum footfall comes in the commercial.If the builder is earning huge rent by leasing to brands they will take interest in the future maintenance of the property. Long term interest of builders is important for the success of any commercial.In most cases, builders sell all inventory. And in such cases, the commercial doesn't get much appreciated.Rera Certifiedif you are buying property through property consultantEvery third person is a real estate agent in India. This industry is one of the unorganized sectors in India. 99% of property consultants are not RERA certified.Most people enter this business without local knowledge or a RERA certificate.They do a lot of misleading and misselling. Moreover, they cannot be held accountable if things go sour in the transaction. You cannot even track them in government records.They do freelance dealings. They don't have any domain knowledge about the property. Nor are responsible for the customer.Freelancer just vomits brochure data in simple words to the customers. If something goes wrong buyers feel cheated and helpless.Real estate is a much complex subject than the stock market, mutual funds, and other financial instruments.I have worked in a top position in the mutual fund and other financial industries. And I can tell real estate needs more analysis than any other industry.RERA is a government body. It gives license to property consultants. RERA gives two types of licenses. One is for an individual and the second is an institutional license. You can check one's RERA no. and certificate on the official government RERA website.RERA certified consultant is held guilty if they do wrong selling to the client.An institutional certified RERA consultant is more preferable. Because in this entire company is accountable for wrongdoing a customer. Only big and privately held companies can take this corporate RERA certificate in their name.Reputed builders often prefer only institutional/ corporate RERA certified consultants to sell their projects.·Buy the right property, not a huge discount. Most of the time customers land up in buying the worst property and worst inventory. All because they got intimidated by offers.These were just a few starting checks. I have more than 20 checkpoints that I use. If you are interested maybe we can catch up and discuss.We are the largest tech-enabled real estate brokerage firm with over 50 offices in India.We work only with Top rated and verified builders who completely meet our parameters. We do so to ensure 120% customer satisfaction.We have a wide range verified and top rated commercial projects in office space and retail shops in the Noida extension. Price starts from 25 lakh for office space and retails shop starts 50 lakh onwards and no cap on maximum limit. we have exclusive and premium unit. We have property which gives high rental value.Price of Property depends upon size and location of property .Loan is available on all commercial.We at Regob have a big research team. They go for on-ground visits and do all due diligence before we sell that project.Property Management for customer -This service is very unique and .We do property manage for our customer in leasing authorized by builder. We assist 360 degree to resale property in premium price in our large network of investor in future .Remember, the best investment on the earth is the earth that produces cash flow.Lets us discuss how to create massive wealth in real estate. Reach us for more details.