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Two ways.First, Microsoft Office has become the de facto standard for business applications:You want to draft a contract with a co-worker? It’s in WordYou want to send a document to a client? It’s in WordYou want to do some formal calculations, accurate to 20 decimal points? Do it in ExcelYou want to do some ad hoc marginal analysis? Use ExcelYou want to make a presentation? Use PowerPointMicrosoft gained dominance in the market—business applications—in the 1990s because they offered better products than their competitors. When Windows rose as the dominant operating system, Microsoft’s Office products were better integrated than competitors’.For example, WordPerfect was the dominant word processor in the DOS days. Almost all big businesses standardized on it. When Windows 3.0 and later 3.1 rose in popularity, they ported WordPerfect to Windows. But it just looked like its DOS counterpart, but in Windows. Same blue screen, same control characters to format text.WordPerfect for DOS. Notice that the user had to imagine what it would look like printed out; underline text is backlit because that’s all that DOS could manage without using graphics. (image credit)Microsoft, on the other hand, delivered a full WYSIWYG word processor, harnessing the full power of Windows to show users what they’d get on the printed page as they typed it. While common today, back then it was amazing. Microsoft even included a hidden Easter egg that made fun of WordPerfect.Word for Windows, 2.0. Notice the “bold text” in the bottom left of the About dialog, a barb at WordPerfect (image credit)The result was that masses of users switched to Word, a huge blow to WordPerfect. Word documents used a proprietary format, unusable by WordPerfect, so if you used WordPerfect, but your client used Word, you’d have to switch to Word as well, or rely on paper documents, but who in the world wanted to do that?They did the same thing with Excel vs. Lotus 1-2-3.That’s how Microsoft gained dominance, by delivering a superior product using proprietary, undisclosed formats.With the rise of open-source projects such as OpenOffice, Microsoft saw the threat and made changes. Their revolutionary ribbon interface, while initially derided, proves to be a huge boon to many users. While OpenOffice still uses the older, overcrowded interface pioneered by Microsoft, Microsoft now uses a cleaner, uncluttered interface.Microsoft’s ribbon interface uncluttered the interface by grouping similar functions together, instead of jamming them all into the toolbar at the same time (image credit)It still used a proprietary file format, but competitors were pretty good at deciphering it. They could usually read and write Word files, but they lacked the superior interface of Word.The latest version of OpenOffice looks like something from the early 2000s (image credit)Now Microsoft’s format is open and published, a move by Microsoft to be a better friend to open-source projects. But it retains its dominance that it gained in its early years and retained it because of updated, improved offerings.Most other word processors now read and write Word-formatted documents, but Word and other Office products retain their dominance because customers are used to them. All their clients still use them and they don’t want to run the risk of trying to learn new products. Familiar products often means more productivity, which translates to money.In short, habit. Nobody likes change.New products like Google Docs are cutting into some of Microsoft Office business, but they still retain a dominant lead because most of the world is still “standardized” on them.So, businesses still buy Microsoft Office products because:They’ve become a “standard”Continually improved products

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A discussion of artificial intelligence (AI) elicits a wide range of feelings. On one end of the spectrum is fear of job loss spurred by a bot revolution. On the opposite is excitement about the overblown prospects of what people can achieve with machine augmentation.HOW BUSINESSES USE A.I. TODAYArtificial intelligence is already widely used in business applications, including automation, data analytics, and natural language processing. Across industries, these three fields of AI are streamlining operations and improving efficiencies.Automation alleviates repetitive or even dangerous tasks. Data analytics provides businesses with insights never before possible. Natural language processing allows for intelligent search engines, helpful chatbots, and better accessibility for people who are visually impaired.Other common uses for AI in business include:Transferring and cross-referencing data; updating filesConsumer behavior forecasting and product recommendationsFraud detectionPersonalized advertising and marketing messagingCustomer service via telephone or chatbotsHow businesses benefit from building a proof of concept (PoC)Testing the capability of the future AI projectDeep knowledge of your data that delivers concrete valueValidation of your business ideaIdentifying potential bottlenecks and drafting viable solutionsPerforming comparative analyses of multiple approachesWorking out a cost-efficient strategy of developing an AI solutionTo learn more about the influence of AI technology, review the articles:Four Ways Artificial Intelligence Can Help Your Small BusinessArtificial Intelligence (AI) Benefits in Business - FWS