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How I Earned $45K Self-Publishing 10 E-Books: Top Takeaways1. Ask your readers firsthttps://cutt.ly/NjTXHOPAs with any product you develop, begin by discovering what your readers desperately need—and therefore, would spend money to learn from you. Take a survey, run a question-driven blog post and read the comments, hold a tweetchat, start a Facebook thread. However you do it, find out what your readers’ pains are, and think about how you can solve them.2. Research the competitionOnce you know what readers want, it’s time to research the competition to fine-tune how to position your e-book, and to tweak the title to use the best possible keywords.Are there already a lot of recent e-books on this topic? Who are the top sellers? What Amazon categories do they use? What are they charging? This competitive intel will help you tweak your e-book concept. It definitely did for me with that first Small Blog, Big Income e-book, which started out as “How I Earn a Six-Figure Income From My Tiny Niche Blog.”These days, I’m using Dave Chesson’s great research tool https://cutt.ly/NjTXHOP (yes, since I use and love it, I affiliate sell it), which gives you quick answers to these key competitive-research questions. The revised title has “niche blogger,” “make money blogging,” other useful key terms the initial title idea lacked.A review of current offerings and feedback from my author mastermind showed me that my initial title choice might feel scammy to some (even though that’s exactly what the content is), and it wasn’t different enough from other offerings. Don’t write an e-book in a vacuum!3. Short is better than longPeople don’t want to read endless e-books like my first one, which topped 200 pages! Better to break up your material into multiple e-books than to try to cram it all into one. Yes, Amazon is now penalizing shorter e-books in author royalties…but short e-books are still more effective in building reader loyalty, especially in nonfiction.4. Write a seriesNothing is easier to sell than a sequel to a previous e-book. I’ve done a series of four Freelance Writers Den e-books adapted from bootcamps, and the new Small Blog, Big Income e-book is the sequel to the original Small Blog, Big Income: A Niche Blogger’s 7-Step Success Formula.Know what I did to sell the new one? I sent an email to everyone who bought the first one, and made hundreds of sales. Easy!5. Cheap is better than expensiveTrust me, you will earn more in the long run with lower-priced e-books, nearly every time. On Amazon, anything above $3.99 is real tough sledding.I recently heard from a new writer who wanted me to affiliate sell his $27 e-book. I said, “Have you visited Amazon lately?”Remember, though they may be a paid product, e-books are rarely a huge earner, especially in the short run. Most e-book sellers price them low to get people into their marketing funnel and sell them pricier stuff — their consulting, premium courses, and the like.If you’re dreaming of selling a $79 e-book as your primary earner, you’ll have a hard time making sales, unless you’re a big name with a built-in audience dying to buy anything you put out.6. Repurposing is goodI’ve done well turning everything from live event transcripts to collections of blog posts into e-books. People are not offended that you’re recycling—different buyers like to buy things in different formats, and some like e-books.Don’t think you have to write from scratch! Aside from my very first e-book and the two Small Blog, Big Income entries, all of my other e-books are repurposed content.7. Co-authors rockYes, Collaborators are terrific for e-book writing! Most of my e-books have co-authors—I even did one with 40 different authors that I edited and presented. That means I had 40 other writers who would promote the e-book.Curated content rocks. Collaborating will allow you to generate more e-books faster, which is important.8. Write many e-booksThe easiest way to sell more copies of your e-book is to have another e-book come out. Readers will be more receptive and less annoyed than if you keep flogging that one, old e-book. A new e-book gets readers looking over—and buying—your old titles.When you have additional e-books, you can also create ‘bundle’ sales of multiple e-books at a discount. That’s been one of my most popular types of e-book offers.9. Refresh and update your e-booksYou can also redesign the cover of an older e-book, update and introduce a new edition, or otherwise refresh an older e-book and promote it to create a sales surge. https://cutt.ly/NjTXHOP and I did this with our co-written e-book 13 Ways to Get the Writing Done Faster, which initially had a cheesy, homemade cover — and we’ve been selling copies steadily ever since.10. Invest in designI don’t go on Fiverr and pay $10 for a cover. I usually invest $1200-$2000 in my e-book publishing process—and make it back the first week. You can compensate for the relatively modest size of your audience and look more successful with better-quality e-book design.I use the webmaster team I use for my blog and Den community, but if you want turnkey help, I’m hearing good things about https://cutt.ly/NjTXHOP ’s services and have seen nice products from them (so I recommend and affiliate sell them). I learned about them from self-publishing expert , who I read regularly. Find some self-publishing successes and watch what they do — you’ll save yourself a ton of time and effort.11. Participate in multi-author eventsAgain, people: Think collaboration! Instead of trying to sell your e-book all by yourself, team up with 5-10 other authors and do it together. Do it in person at a bookstore, do it online—but get together.That way, you all pool your small lists and end up with a much bigger audience. I recently ran a 99-cent, one-day, multi-author e-book sale off a simple blog post that netted thousands of dollars for the authors (without paying for ads on https://cutt.ly/NjTXHOP or any of the other book-promo sites).12. Know your goalKnow what you’re trying to accomplish with your e-book before you write, price, and market it. If it’s supposed to be your cash cow, you’ll write, design, and market it differently than if it’s your $1 tripwire.Some authors use their e-books to build authority and land lucrative public speaking gigs, or fill seats at their live or online conferences. With this new e-book, for instance, I’m finally acceding to many requests that https://cutt.ly/NjTXHOP, and debuting that service. When your e-book is the tip of a sales iceberg of related services, you can earn a lot more.13. Sell at the top and in your endpapersOne recently learned trick for me is to offer one cheap additional e-book before the table of contents in your e-book. That way, it shows up in Amazon’s ‘Look Inside the Book’ excerpt, and exposes readers to more of your items.Flip to the end of my e-books, and you’ll see a link to every single product I offer. Don’t forget to update your endpapers in your e-books as you add new products. Your reader is now a qualified buyer from you, and that means they’re a good bet to buy additional things from you.14. Presell, presell, presellSelling e-books is all about preparing the way. It’s impossible to start too early, talking about an e-book! Chat in social media about your draft, your cover possibilities, your topic. Publish blog posts on the topic. Guest post ahead of the release.Offer your readers discounts for reserving presale copies. Get the buzz going, before official launch day. At this point, the bulk of the money I earn from e-books happen during presales! And running a presale also means you’ve got a list of people who’ve read the book that you can email on release day and ask to leave Amazon reviews.15. 99 cents is the new freeA lot of authors are hooked on the exclusive, free Kindle Direct Publishing promo e-book launch. They’ll even pay https://cutt.ly/NjTXHOP and the like hundreds to promote their free offer! I’ve tried it myself, and I’m here to say I think these free giveaways are a crock—especially for bloggers with a smaller audience. Yes, you get some sales after them, because the freebie event spikes your rankings…but the impact tends to be fleeting.You get thousands of free downloads, get all excited that buzz is spreading…and often, end up making $300 when you switch to asking folks to pay for your e-book. At this point, I’ve heard too many reports of that from other self-publishing authors. I think this is a strategy that once worked well, but now that the market is super-saturated with e-book releases, it just doesn’t anymore.Why doesn’t a KDP freebie event lead to a lot of sales? Because free downloaders are NOT buyers. They’re freeloaders. So their downloads don’t mean much. Instead, do a 99-cent sale. That’s a way to get a large pool of qualified buyers — especially if you follow this next tip:16. Capture Amazon buyers’ emailsThe big problem with selling on Amazon is you don’t know who buys. You don’t get a list of previous purchasers you can sell the next e-book or class.Solve this by leaving something out of your e-book that they must come to your site and give you their email address to get. In the case of my newest Small Blog, Big Income installment, it’s a special report with 90 Actionable Tips for earning more from blogging. I create fillable workbooks for many of my e-books, so readers have a good place to take notes and build their own action plan, based on the tips.The other way to know who your buyers are is…17. Sell on your own site and keep all the moneyYes, I know I depart from the pack on this one. My Amazon sales are only a small part of my e-book sales strategy, and with the e-tail giant’s ever-changing rules and policies which seem to result in ever-smaller author royalties, I recommend it be a small part of yours.When you sell an e-book on your own site, to your own audience, you are in complete control of the process, and you keep all the money. This is what you built your niche audience for—so you can sell them directly, and not be dependent on the whims of Amazon’s algorithms to earn! I fail to see why I should give Amazon 70% of the money for selling an e-book to someone I already know.On Amazon, you cannot run bundle sales or offer readers special discounts the general public doesn’t get. And that makes it a bad place to debut a book, in my view.I put my e-books on Amazon after presales and after launch week, when I’m done offering deals to my audience. Yes, I’ve been told I’m a fool, and if I went KDP Select exclusively and emailed all my peeps to buy on Amazon, I could rank well and Amazon would become a cash machine…and all I can say is, I’m skeptical.As a niche blogger, it’s key that you keep rewarding your subscribers and make them feel special when they buy. They should feel they’re getting the inside line and that it’s well worth staying on your list. If they do, they will buy again and again. Send them to Amazon to buy your book, and…well, it’s less special.I also feel confident that there’s no way I would have earned close to $50,000 selling these e-books via Amazon. They just take too big of a chunk of your sales.https://cutt.ly/NjTXHOP

If you have a leaking tire have it removed checked the wheel for rust/damage , the interior of the tire for a piece of glass or other material that may have penetrated it , tires with small cracks that leak should be replaced.Consider buying good quality tires different rubbers have different positivities and leak at different rates. [1]All tires are not created equalNo road tire is maintenance free.Self sealing tires added expense not available with all tires.Self-Sealing Tires Are Back in the LimelightUniroyal Tire Co.’s Royal Seal was used in original equipment tires on luxury cars in the 1980s. Then came NailGard at the replacement level in the late 1990s.“Uniroyal tires with NailGard instantly seal 90% of tread punctures up to 3/16-inch in diameter,” said Uniroyal ads at the time. Sound familiar? Michelin’s new Selfseal tires have increased the fillable puncture by 1/16-inch in the last 20 years.Michelin, which had purchased Uniroyal Goodrich Tire Co. in 1989, also claimed NailGard sealed the punctures permanently. The company even promoted NailGard technology on its 83-foot Uniroyal tire off I-94 in Allen Park, Mich.https://www.google.com/maps/uv?hl=en&pb=!1s0x883b367fc0171cad%3A0x7326ca6f26318d71!3m1!7e115!4shttps%3A%2F%2Flh5.googleusercontent.com%2Fp%2FAF1QipMu2F8oFEqlZ6VLpH9ayXm4668xNHOKkGsn8R0%3Dw242-h273-k-no!5s83-foot%20Uniroyal%20tire%20off%20I-94%20in%20Allen%20Park%2C%20Mich.%20-%20Google%20Search!15sCAQ&imagekey=!1e10!2sAF1QipMu2F8oFEqlZ6VLpH9ayXm4668xNHOKkGsn8R0&sa=X&ved=2ahUKEwjl4qzBr4_nAhVig-AKHaT0DgkQoiowG3oECAwQBgMichelin Self Seal TechnologyMICHELIN® Selfseal® technology is designed to help reduce the hassle of flats and keep drivers on the road until the tire can be safely inspected. MICHELIN® Selfseal® technology uses sealant permanently installed inside the tire to surround the object and fill the hole, preventing air leakage and maintaining pressure.https://bouldertire.com/blog/view/how-heat-affects-your-tiresHow Heat Affects Your TiresJuly 17th, 2017Let's start with the basics. Your tires are made of rubber and are filled with pressurized air. This should come as no surprise to Boulder Tire customers, but what may not have occurred to you is that rubber compounds are vulnerable to heat and friction and that pressure is a function of temperature, both facts that should have you thinking more about your tire condition in the heat of summer.Temperature Changes Equal Pressure ChangesPressure is directly affected by temperature. Add heat and pressure goes up, take heat away and the pressure drops. Simple, right? Well, since your tires are pressurized, changes in the temperature of the air, the road surface and the tire itself all mess with pressure. And boy does the temperature change radically in the Boulder area.When your tires get super hot they can become overinflated, which can cause handling issues and harsh ride quality.Your vehicle manufacturer sets a baseline tire pressure, found on a tag inside your driver door jamb, that allows for temperature related pressure increases. Keep your tires inflated to the recommended pressure and check it every time there is a major change in morning temperatures or at every other fuel-up. Keep a high-quality pressure gauge, available for about $15 at any major truck stop, in your glove box at all times.Heat Degrades RubberTires are made from both natural and synthetic rubber compounds, but in either case, these compounds are full of natural oils that keep the rubber flexible and supple. As tires age, the heat of direct sunlight and friction with the road can bake out these natural oils and cause the rubber to become brittle. Brittle rubber can crack, split or leak. This condition is called heat rot or weather rot and is one of the reasons your tires have a date code on the side. Old, weathered tires with lots of tread may still not be road worthy.Even if you have plenty of tread left on your tires, heat-related damage can be dangerous and can cause a sudden catastrophic blow-out.Check your sidewalls for cracks or missing chunks of rubber, especially at the line where the tread meets the inner liner. If you don't feel confident to check for yourself, Boulder Tire will be happy to do it for you.Heat Disassembles TiresAll tires including yours are made from two distinct layers of rubber, the outer band or tread section and the inner liner or carcass. When the tire manufacturer makes your tires they squeeze these two layers together while they are still sticky, fresh rubber. Hot road surfaces, underinflation or a combination of the two can cause these two layers to come away from each other, called tread separation. If your tread separates you can experience sudden disintegration of your tires and loss of vehicle control, both very dangerous conditions.https://www.safetyresearch.net/Library/NHTSA_Pneu_Tire.pdf[1]All tires are not created equalpage 5 Chapter 1.An Overview of Tire TechnologyU.S. Government Regulations: DOT 109/110/139. Since 1968, the U.S. Government’s Department of Transportation (DOT) has had regulations for passenger tires, including testing and labeling, DOT 109, and tire selection for vehicle manufacturers, DOT 110. DOT 109 covers indoor test requirements, plus standards for tire labeling and serial number. The indoor tests include drum testing for high speed and endurance plus road hazard (plunger) and bead-unseat tests. The current regulations, DOT 139 and modified DOT 110, were changed in 2003 as a result of the TREAD Act of 2000. Details of the testing requirements are covered later in Chapter 16.Uniform Tire Quality Grading (UTQG) was implemented by the U.S. Federal Government in 1979. It includes tread wear, traction and temperature grades that are applied to all passenger tires, with the exception of deep traction (i.e., winter/snow) tires and temporary spares. All grades are determined by tire manufacturers and are displayed(molded) on the tire sidewall, as well as tire labels at retail outlets.The tread wear grade is based on actual wear test results. Tires are run for 7,200 miles on a 400 mile highway loop that originates in San Angelo, TX. The wear grade is determined by comparing the wear rate of the candidate tire to that of an industry-standard tire.The traction grade is based on locked-wheel braking results on wet asphalt and wet concrete skid pads, also at San Angelo, TX. Again, the results are compared with those of an industry-standard control tire.Temperature grades are based on speed capabilities from indoor drum tests similar to those described in DOT 109 and 139. Test specifics and grading procedures are coveredpage 6 Chapter 1.An Overview of Tire Technology 3.Tire components3.1 Rubber compounds Purpose Beyond the visible tread and sidewall compounds, there are more than a dozen specially formulated compounds that are used in the interior of the tire. They will be discussed in Section 3.3: Tire components.Basic ingredients Polymers are the backbone of rubber compounds. They consist of natural or synthetic rubber. Properties of rubber and rubber compounds are described in more detail in chapter 2 .Fillers reinforce rubber compounds. The most common filler is carbon black although other materials, such as silica, are used to give the compound unique properties.Softeners:Petroleum oils, pine tar, resins and waxes are all softeners that are used in compounds principally as processing aids and to improve tack or stickiness of un-vulcanized compounds. Anti degradents : Waxes, antioxidants, and anti-ozonants are added to rubber compounds to help protect tires against deterioration by ozone, oxygen and heat .Curatives:During vulcanization or curing, the polymer chains become linked,transforming the viscous compounds into strong, elastic materials. Sulfur along with accelerators and activators help achieve the desired properties.Material design property balance Considering the many polymers, carbon blacks, silicas, oils, waxes and curatives, plus specialty materials such as colorants, adhesion promoters, and hardeners, the variety of compounds available seems endless. A typical car tire uses about 60 raw materials. However, the tire compounder/mixer/manufacturer quickly learns that adjusting one of the properties often affects other performance areas. The best tread compound for dry traction and handling might be lacking in wet/snow traction, chip/tear resistance, or fuel economy. Thus,compounds must be “engineered” or “balanced” to meet performance criteria for both the original equipment (OE) vehicle manufacturer and the aftermarket customer. . Adding to the complexity, the chosen compound must be cost-competitive and processable in manufacturing plants