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I am posting anonymously obviously to avoid trolls and ensure safety.BJP’s victory was based on fake narrative, character assignation, and propaganda. Add fragmented and incompetent opposition to the mix as well.Below are the 10 strategic posture that BJP adopted and which gave them victory. Each of these postures appeals to a certain section of society barring Muslims and liberals. Given liberals are so fragmented, it is the conservative part of society which constitutes the largest vote bank, and it is the conservatives, who vote diligently, not liberals. BJP targeted to get 100% of conservative and 70% of fence-sitter votes, and it looks like they have done it. When I write BJP, I mean the new BJP. This is not Atal Vihari’s BJP, this is Modi-Shah’s BJP. The main strategist or architect of this victory was Amit Shah.Let’s check out Amit Shah’s 10 key strategies:-1. "Love Jihad", periodic Muslim lynchings, "Hindu Khatre mein Hein", "Muslims will be majority", etc.BJP, a formerly right-wing party is leaning ultra-right and toward fascist concepts. In fascism, an imaginary enemy is created and everything wrong in the country is blamed on them, which it’s supporter can hate and gang up against. For BJP, the communal polarisation attracts bigots to BJP’s party. Not all BJP supporters are bigots, but some are.This narrative like BJP’s other is fake. For example, the whole narrative of "Love Jihad" is based on the premise that a Muslim boy cannot love a Hindu girl, and cherry picks incidents of trafficking to the Middle East and interfaith marriages “gone wrong” as proof of “Love Jihad". Given the size of the country, there a load of those incidents. Furthermore, 90% of all interfaith marriage encounter resistance from families on both sides, regardless of Hindu or Muslim. Sometimes it is deadly. The 10% that make it are target by giving the example of the .001%.The second example, for those who know, the cow smuggling network throughout India is around 40% controlled by Bajrang Dal. The lynching of Muslims is mostly from areas controlled by rival networks of Bajrang Dal and rival transports entering Bajrang Dal area, and these lynchings are meant to force rivals to switch side and help Bajrang Dal gain 100% share.Apart from a few districts Uttar Pradesh and Maharashtra, Lakshwadeep, and in a few districts in East India where Bangladeshis have artificially inflated number of Muslims, and Kashmir valley where Muslims have been the majority, nowhere in India Muslims can or ever be the majority if the current demographic trend continues. By the time India's population peaks in 2065, Muslims will have only increased their share of the population from 14.4% to 16.8%. But explain that to a run of the mill die-hard BJP supporter (“Bhakt”). The propaganda around this is staggering[1] .Around 40% of illegal immigration from Bangladesh are Hindus. Instead of returning both Hindus and Muslim illegal immigrants, the Modi Government is targeting Muslims. Modi Government is also bringing a bill to allow for ANY Hindu from all over the world to be made Indian citizen just on the basis of an asylum application. This would not only make the overpopulation scenario in India worse but also will bring new Hindu voters of Modi and BJP. Modi has made communal politics acceptable. The bigots in the country were like “bas kar pagli, rulaiga kya”?Communal polarisation and communal politics have bought Modi lots of votes. A study has shown, wherever communal tension has been ratcheted up, BJP won.2."Nationalism" or misinterpretation of it, painting BJP as a "nationalist" and others as anti-nationals.While it is true that BJP is that the only “nationalist” party, nationalism is not equal to patriotism and those who oppose nationalism are not anti-nationals. Being not nationalists is good but being unpatriotic is bad. Indians are not aware of this distinction and fall for it. Nationalism is the unwavering support to one's country and its leaders without introspection or critic and forcing of that behaviour on the mass. Patriotism is the support of one's country when the country is in the right direction and criticize and correct when the country is in the wrong direction. Nationalism is accepting the country as it is and unconditional agreement with the leaders and their decisions. Patriotism is taking the good part of the country's character, identify the areas of improvement and evolve. A patriotic person tends to tolerate criticism and tries to learn something new from it, but a nationalist cannot tolerate any criticism and considers it an insult. When a patriotic citizen is told “your country is poor”, the citizen will accept the criticism and vote for someone who works on poverty reduction; while a nationalist citizen when told “your country is poor” will reply “haven’t you seen Yamuna Expressway”, “don’t you see bullet train will run between Mumbai and Ahmadabad”, “don’t you see the tall building or smooth roads of South Mumbai”, or worse “how dare you say the 6th largest economy is poor”? Freedom fighters of India were patriotic, not nationalistic. Nationalistic were the people supporting the Government i.e. British. Nationalism is inherently anti-democratic. The best illustration of Nationalism vs patriotism is below.In fact, nationalism was the reason that Hitler, Mussolini, Hirohito could get the masses to support what they were doing. Nationalism is the opposite of what democracy stands for. Nevertheless, nationalism has given BJP substantial vote share because people don't distinguish between nationalism and patriotism.Another tactic that BJP follows to nudge patriotic Indians towards nationalism is to open handles in social media in support of the army, air force, what not, and then attract tens of thousands of followers, then slowly start preaching pro-BJP messages.Ultimately, nationalism appeals to the emotion of both real nationalists and patriotic Indian who go on for voting for BJP.3. Use of de-humanizing words like “Libtard”, “Khan market gang”, “Tudke Tudke gang”, “Urban Naxals”, “Pseudo-secular” and narrative behind it etc.These dismissive catch-words are meant as ammunition for the die-hard BJP supporters to use against liberals and intellectuals. You can see generous use of this in social media. If no logic holds, these words are now embedded in the psyche of Indian youth to dehumanize the left or anything left of centre. As in real life, social media users also follow the herd mentality. People “develop” and opinion rather than “form” an opinion. Seeing left-liberal bashing and most of the vocal supporters from the BJP, common youth will lean right wing in their opinion as well and that transfers to vote.Like everything else, this is also based on fake narrative. Take the “Tudke Tudke gang” branding for example. Kanhaiya, Anirban and Umar were branded as terrorists’ supporters when, Kanhaiya was indeed asking for “Azadi” but it was freedom from hunger, sanghwaad (RSS-ism), feudalism, capitalism, Brahminism and Manu-ism (casteism). The NewsX/India News video edited these words out, leaving Kumar’s claims for “Azadi” open to interpretation. The channel then ran the video with the subtitle: “Hear Kanhaiya’s ‘seditious’ rant”. Their protest Afzal guru hanging was not specific to saving Afzal guru, but broader demand to end capital punishment and has been going on since long before Afzal guru incident. Then there is enough evidence now that some Kashmiri student shouted "Bharat ki barbaadi tak, jung rahegi, jung rahegi!", not DSU, the left union in JNU. But Kanhaiya Kumar has been permanently smeared and left politics strategically linked to anti-nationalism.Then take the word “pseudo-secular” for example, which is meant to be used against those who claim to be secular but appease a community. It is true Congress and many other parties appease Muslims, but BJP appeases Hindus as well. So, who is secular? Both are pseudo secular. But pseudo secular is used in 99% of cases as a dehumanizing phrase to describe Congress, not BJP. For the remaining 1%, BJP has another explanation - “Secularism in India is a myth. India has never been secular”. This sentence is used to inject an idea or assure anxious fence sitters that don’t worry, nothing is changing, as was before so will be after Hindu Rashtra. This sentence mixes true pseudo-secularism of “some” political parties with true secularism of other parties and individuals and discredits them in one go.Don’t forget the “Hinduphobic” card. Previously, used to hear only Muslim cleric and Islamic terror apologists using the word “Islamophobic”. Never thought the day would come when communal and regressive aspects of BJP, when attacked, would generate a reaction - “Hinduphobia”.Now, once a narrative is built against (pseudo) secularism and paint all parties other than BJP as pseudo secular and “Hinduphobic”, who will want to vote for those who support terrorists, or want to break up India or anti-Hindu?When social media banned posts with de-humanizing content, BJP played the victim by saying Facebook is anti-Hindu, Twitter is anti-Hindu etc. Social media companies were called in before the election in closed-door hearing blackmailing and accusing them of anti-right-wing. Result? Only “for show” action against dehumanizing comments and cyber bullying in Social media.4. Vote for BJP, The “anti-dynasty" party.The truth is BJP is almost as much dynastic as Congress. Since 1999, Congress had 36 dynastic MP's elected to Parliament while BJP had 31. Most of BJP’s allies are also dynastic parties. The only difference between BJP and Congress in terms of dynasty politics is that the PM candidate of BJP is not dynastic while that of Congress is. Moreover, ordinary people are not able to understand that there is some amount of dynasty built into India system. A family with a history of army men will have more army men; a doctor’s son or daughter has more chance of being a doctor, etc. But the ordinary voters wouldn’t care to think otherwise, as dynasty is painted as untouchable and BJP’s image is that of a party that is anti-dynastic.5. Vote against “casteist parties”This is one of the biggest lies. A casteist party is one which exploits the divisions based on caste, exploits the resentments against another caste, gives benefits or favours certain caste and thereby appeal to them, or simply preach on the basis of caste.BJP's primary support base is the upper cast to whom they appeal by saying that they do not follow the cast politics of SP or BSP, that they are against reservation etc. They speak empty words knowing very well that just merely speaking they are against caste-based politics will get them upper caste votes. So, instead of removing caste-based reservation and replacing with means-based reservation BJP has started reservation for General category. Modi once said he will not end reservation even though Ambedkar comes today and ask him to end caste-based reservation. BJP routinely campaign for new communities to be added to reserved categories -for example, the Jats in Haryana. BJP administration in the past and present have chosen to deal with caste violence and discrimination inconsistently and often lightly when the perpetrator is from the upper caste. BJP leaders in OBC dominated areas, like its OBC Morcha in Bihar, gave speeches and produced pamphlets targeting OBC's explaining why OBC's should vote for BJP, what Modi will do in next 5 years for OBC’s, explaining to them that parties like BSP are for Yadavs so OBC’s should vote BJP. BJP now has the largest OBC vote share as well, apart from Upper caste vote while parties like SP and BSP have a large chunk of SC votes. Therefore, BJP is no less casteist than BSP and caste politics has given BJP votes and the impression that BJP is not casteist have given BJP even more votes.6. “Modi is making India proud”. Vote for Modi.This is another lie. The supporting evidence presented are world leaders warmly welcoming Modi and rock star type reception of Modi abroad. The truth is, as the third-largest economy by PPP, no world leader will ever ignore India, rather will woe India and its leaders irrespective who is in power. Modi was blacklisted for US visa before he becomes PM but removed from blacklist once he became PM. Modi is immensely popular among the NRI's, but NRI's do not represent world view. In fact, world media and press clearly label Modi as a controversial character who divides, not unites India, as someone under whose rule Hindu fundamentalists are emboldened to threaten and lynch and under whose leadership, the economy is fumbling. The most routine news that comes of India abroad is of increased communal clashes, lynching and how Modi is part of a trend across the world of rising ultra-nationalism approval of leaders with fascists tendencies, like Trump, Duterte, etc.But, who would want not to vote for someone who is making India proud?7. BJP is not corrupt. Therefore, vote for BJP.This is another lie. First, let me define "corruption". Corruption: Dishonest or fraudulent conduct by those in power, typically involving bribery.The biggest scam pulled off by anyone in independent India was and is demonetization. Demonetization enabled cash black money held by individuals and organisation to be converted into white, but only one establishment found it hard converting cash black into white, i.e. opposition parties, for as soon as they would declare the cash, they would have come in the radar of ED, CBI and what not. They were too ashamed to risk that. Demonetization was done to break the opposition parties while BJP themselves remained unaffected (forewarned), in the crucial period before UP election. New evidence emerging that RBI advised against demonetization saying it will do little to solve the black money problem. Hundreds of people died after demonetization and their blood is on Modi to make BJP win in UP election.Then, Modi is also asking SC not to ask for CBI probe in Rafale deal scam on "national security ground". This is the first time in independent India where defence scams are defended on "national security" ground. I really hope other parties don't get ideas from this.Another ploy adopted by BJP under Modi-Shah is to control the media in a manner where you don't hear of scams. Have you heard of the 20,000 crores Gujrat State Petroleum Corporation scam under Modi's Gujrat? Have you heard of Adani Coal import scam to the tune of 50,000 crores and how BJP helped Adani to avoid bankruptcy? Have you heard of 1200 crore Vyapam scam? Heard of the PDS scam? Heard about Karnataka mining scam? Housing scam in Goa - heard of that? Or BJP leaders involved in Karnataka Ponzi schemes? Farm waiver scam in MP during BJP rule? No? Did you ever wonder how could so many industrialists with loan defaults be able to escape during BJP rule?BJP also has some of the most corrupt people among its leadership, like G Janardhana Reddy in Karnataka, or Mukul Roy in Bengal, a former TMC leader who joined BJP. Then Vasundhara Raje, Amit Shah and his genius son who multiples his money faster than anyone else on earth, to name a few. There dozens more mid-level BJP leaders whose name came forward in some form of corruption.BJP is also a party which allows a CM to withdraw cases on himself. Look at the abuse of power, then try to think that he is a hero in BJP. He is Yogi Adityanath. He owns guns, gaushalas and of course, works 19 hours per day, 1 hour less than Modi’s 20 hour day. These are the heroes of BJP today, wrong numbers of this age, and Gods of the future.Furthermore, the compromise and control by Modi led BJP of SC, CBI, ED, EC, RBI are dishonest behavior which is dangerous for democracy.Modi is also soft on corruption. Before 2014, he vowed setting up fast track courts for MP’s with criminal cases, vowed of bringing back black money from abroad (which accounts for 95% of black money), but did nothing.BJP passed Finance Bill 2017 which made it non-mandatory for companies to declare donations to political parties. Talk of Fascism - early signs can be seen already!Then, think of a party that starts the system of electoral bonds where individuals and companies can invest in a party anonymously and then the same party goes on to get 95% of all investment. It is BJP. Not only this is anti-democratic, but it is also open to exploit by foreign powers and non-state actors. Worse, as per the system “officially”, the receiver does not know the donor. Imagine Monsanto calling up BJP asking for an account number and promising to donate 5 crores and giving it. Tomorrow if bribery charges are investigated, BJP “officially” does not know the 5 crores came from Monsanto. It’s the legalization of bribery. Do you see or hear media talking about it?BJP spend 27,000 crores for election 2019 or about 45% of all money spent by all parties combined…clean money? You must be joking.As the narrative of clean BJP is so successful, who would not vote for an incorruptible party?8. “If not Modi, then who”, Rahul Gandhi is of course ‘Pappu’ and Kejriwal ‘Khujliwaal’ and Mamata “Jehadi didi”.Rahul Gandhi in the past no doubt made immature statements, but he has matured with time. If he has made a joke of politics in pants, made fun of himself in front of Arnab Goswami, then Modi also has told tea sellers to use gas from nullah to heat water, he also advises air force to attack based on cloud cover as ‘apparently’ it will stop radar. He was also that poor tea seller who used mobile phone and Email in 1988. He says to cheering fans “a plus b square into bracket square is equal to a square plus b square plus 2ab. Extra 2ab milta hai yai nahi milta hai?” *more cheers*”. I mean he can say whatever and get away with it.Rahul Gandhi at least takes questions from the press and has the courage to answer spontaneously, unlike the prepared show for Modi. An interview walkout like what Modi did with Karan Thapar would end the career of Rahul, but look where Modiji is today!Let alone press, Modi also attended parliament session 20 times in his last 5 years, 4 times per year. And he works 20 hours per day! He is really the paradoxical Prime Minister.So why Modi is not “Pappu” and Rahul Gandhi “Pappu”? It is the power of BJP’s PR campaign and social media influence.There is a whole gamut of name calling and character smearing tactics for any and all major opposition leaders. People first laughed, then participated in name-calling, then believed in the slander, and finally voted against them.9. The illusion of prosperity, competency and happinessIf people do not look at bad news and only focus on good news, a bubble can be created where everyone is happy. If someone is not happy is inspired via other issues to vote for BJP.Look at the situation with data:Job data “leaked” indicate India is going through a job crisis worsts in 45 years, quietly admitted after the election was over.Just before election, it came out that India dropped from its 6th place in the world economy to 7th place. But that news was suppressed by all major media house and newspapers except NDTV. The news soon got overshadowed by Balakot.GDP ranking (GDP) | Data CatalogPost-election Government admitted that India shot down its own helicopter after Balakot strike.Data on farmer distress and farmer suicide were censored. Farmers themselves feel the pain. But look at the irony here. Many farmers voted BJP going above their instinct to survive because BJP workers told them if you vote for other parties, you vote for anti-Hindu (where the farmer is Hindu), or anti-national, and that other parties do not take care of the army and is soft with Pakistan.A key element of censoring is BJP’s IT cell who manufactures petrol and fire for use of BJP’s army of vitriolic supporters in social media. If something is not spoken about, written about (for fear of cyberbullying), people cannot educate themselves about it.Another key element is the silencing of RTI activists. Officially, 67 RTI activists have been murdered since Modi’s win and hundreds more attacked. Data accumulated by non-government entities put the combined number of murders, attacks and threats at 438 for RTI activists, 76% by BJP goons. It is really shameful that this was not an issue in Indian election. Not only BJP’s PR muscle, but also weak opposition with no strategy is responsible for media silence on this. Strategically placed, this single issue should have been enough to bring down Modi-Shah. [Edit July 2019: As one of Modi’s biggest post-2019 election move, Modi with help of TRS and BJD made RTI officers susceptible to pay cuts, transfers etc, making the RTI Act effectively dead.]BJP perfected the art of timing with publicity. So testing ASAT weapons before election, which was ready for years; coordinating with BJP sympathetic production houses to release movies like Accidental Prime Minister (almost a caricature of Manmohan Singh) to cement the idea that any PM candidate from Congress will be controlled by Sonia; announcing payouts days or months before the election was also very effective.Then consider that a GDP calculation was done based on output from companies 38% of which are either shell companies or invalid entities and they contributed positively to the GDP figures. What an idea Modiji.The hype of progress was also projected by cherry picking success stories like the Train-18, competitiveness indicator ranking (which BTW is calculated by sampling Delhi and Mumbai), bullet train agreement (going to be a one-off white elephant).This illusion of progress is amplified by the worthless opposition who fell under BJP trap of discussion on Nehru and Rajib, Mandir and Masjid, and what not. The opposition should bring up facts and figures, like Modi Government giving 4.3lakh crore tax corporation to big businesses, and that tax break failing to improve the job situation; they should avoid the BJP trap to talk on perception and talk numbers instead- on all issues, not just this.Modi and Amit Shah duo created a hate-filled and negative narrative for all sections of the society to identify with, consume, believe and ultimately vote. The opposition was smeared. Those who didn’t buy BJP’s story in this category were told ‘then who?’ The last resort has been data manipulation or censoring and over representing the little success that was achieved. Result? Votes for BJP.10. Schemes, schemesThis is a story with at least some success and some truth. However, many of Modi’s big flagship schemes are a failure or on the brink of failure.Namami Ganga: Only a fraction of work is done despite a vast amount of money spent. Pollution increased in the last 5 years in many stretches – with one of the worst pollution in Varanasi, Modi’s own constituency.Swachh Bharat: ODF free districts and villages continue to have open defecation as per CAG report. CAG also found many SBM toilets are lying unused after construction. This contrast with the Government’s own report of 93% of villages ODF. It seems a large percent of villages were declared ODF without audit let alone periodic audits. Further, a RICE survey in UP, Bihar, MP, Rajasthan found 43% of village people still defecate in open contrasting Government reports.Beti Bachao: No quantifiable progress on this which can link any success to this scheme. On the contrary, 56% of the fund allocated to Beti Bachao has been allocated to advertisements alone.Make in India: Manufacturing sector is struggling. Apart from one or two smartphones factory opened in India due to India applying tariff on imported phones, no success to boast off from this re-branded “Made in India” scheme.Jan Dhan Yojna: 91% of accounts opened are without any balance. This is a huge liability for the banks.PM-Kisan: The focus could have been on building storage, providing advisory on yield and quality, ensuring minimum guaranteed price and loan at zero interest or loan payment relief for a few years. Instead, 3 payouts of INR 2000. totalling INR 6000 per year which is better than nothing but not nearly enough, and I thought BJP is against payouts/handouts. Ironically, when any non-BJP government gives payouts, they are defamed as handouts which do not help in the bigger schemes of things, but when any BJP government gives payouts (like in UP by Yogi), they are celebrated as master-stroke.Mudra Yojna (PMMY): The scheme had some initial success, but there is no mechanism to stop frauds. Many fraud cases are being uncovered and many cases of loan to undeserving people or SME are being discovered every day and Mudra loans are turning out to be bad debt by PSU banks. This is a budding crisis as now banks have no idea how much of the money lent will become NPA.Atal Pension Yojna: Met only 11.2% of target. The scheme remains unpopular because Governments own NPS bond gives higher interest.Some schemes with decent starts are AB-PMJAY, PMUY, though both have detractors and it is too early to comment. As for Saubhagya, before even it was launched most works on village electrification was completed in UPA-I and UPA-II era. In 10 years of Manmohan Government, 1,082,280 villages were connected to grid compared to 18,452 by Modi Government. Similarly, NREGA, the continuation of MNREGA has been a success. NPS seems to be good model as well.They will give a view of data in a manner that everything appears as a success, catchy numbers et al, but when you look deep, many are rotting.BJP’s PR machinery has successfully hidden the failures, promoted the success of schemes and gained votes.So what’s next?BJP under Modi and Amit Shah are have embarked upon a project to enforce Hindutva on Indians. Hindutva is a political manifestation of a struggle to make India a Hindu nation. Even 5 years back, the very mention of India being a Hindu nation would have drawn laughs, but more and more demand of Hindu nation is becoming mainstream. BJP is waging psychological warfare on Indians to push the idea of Hindutva. The idea being, to prevent Muslim appeasement or Muslims demanding “Azadi” or prevent “Islamic terrorism”, Hindu nation is the only answer. That day someone told me “What do you care if India becomes a Hindu nation?” If I had any respect for Christian nations of the middle ages, the Islamic nations of the 20th and 21st century, I would not have cared. If I had any respect for Pragya Thakur and Pratap Sarangi, I would not have cared. If I had anything to like about lynchings and riots and Indian mindset regressing to the middle ages, I would not have cared. The guy nevertheless strongly defended the idea. Imagine Congress having a Muslim minister with a charge of terrorism. There would be nationwide riots if a Muslim with terrorism charge gets elected. Get the point?A new norm is catching random people suspected of being thieves or Muslims and thrashing them if they do not chant “Jai Shri Ram”. This is the same thing the world saw in Talibanised Afghanistan where Kafirs were forced to chant “Allah Hu Akbar” and asked to recite verses from the Quran.Sakshi Maharaj once boasted that after 2019, there will be no more elections in India. That’s the worst-case scenario, but it is now somewhat likely that elections will be reduced to formality only. Already there is a push to sell the China model to Indian voters showing China as an example of a successful country with an authoritarian regime. People are buying it. As long as the majority is misled to vote for the wrong causes, a mix of democratic authoritarianism can prevail. So in future India may be a democracy by name, but will be an authoritarian fascist regime with political Hinduism as the driving force.Also, there is a danger of a huge riot instigated by BJP and where BJP will ultimately appear as “saviour” of Hindus from the backlash of Muslims. This can cement BJP’s position for years if not decades.Someone said if you hate someone to your core, your will to defeat them will make you do acts which will rob you of what you are. In its hate of Pakistan, many Indians are demanding another Pakistan, albeit, Hindu.Another trend will continue - manufacture fake history where Sardar Patel and Subhash Bose were nationalistic of the RSS kind and Vivekananda was pro-Hindutva and manufacture a role of RSS in Indian independence. The magic of Modi will also continue wherein amid a job crisis, unemployed educated youths will say “Modiji is right about jobs, I am polishing shoes and an entrepreneur”. That you can never expect from any other leader from any other party. It is a charisma built on illusion, on hate and on the dangerous cocktail of political Hinduism. What’s going on is nothing short of a grand brainwashing experiment of gigantic scale, perhaps the largest since the end of the Cold War. The world does not know that, just like the Indians.I agree on one thing – the uselessness of the opposition. They don’t know what hit them. So unless the other parties unite and understand what’s at stake, Modi will be PM in 2024 and maybe someone from BJP forever. Unless they reach out to public and explain whats happening to India under Modi-Shah, things will not change for the next 20 years.Edit: People, read Jayanta Guha’s comment. He is exhibit one for Amit Shah’s prime strategy (first point), or what happens when one falls for it.P.S.: I am not a Muslim as someone commented below. I was born Hindu, but I am agnostic now, otherwise referred to as “libtard” by Bhakts. I have read the Vedas, Bhagavad Gita, several Puranas, Quran, texts from the Old and New Testament and decided to leave all religion. Now I am living with my pseudo secular, commie, libtard, sometime anti-national status.Footnotes[1] MP Giriraj Singh blames Muslims as he calls for a law to control population