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"China Chic", or "Guo Chao"(国潮) in Chinese, refers to designs deeply rooted in Chinese culture and perfectly mixed with modern fashion.And more or less, it is rising in a real sense since early 2018 after domestic sportswear brand Li-Ning hit the fashion circle by storm with its robust oriental-styled designs.At the semi-annual New York Fashion Week last February, Li-Ning amazed the spectators with its Wu Dao (the principles of Taoism) collections. That has made the once sub-marginal brand a household name in the fashion industry overnight.The popularity of Chinese designs caters to young consumer's tastes to showcase personality while embracing the traditional culture.“China Chic” is more than clothing. Besides Li-Ning, plenty of Chinese brands have made products blending with tradition and innovation. Those brands, either old or new, ranging from cosmetics to food to electric appliance.The Forbidden City: lipsticks with royal embroideriesInspired with its 1,860,000 pieces of collections, the Forbidden City in Beijing is another highly-successful pioneer in leading the "China Chic" trend. It launched a set of lipsticks with elegant packages of royal embroideries, antique furniture and fairy cranes in 2018. Online buyers snapped up more than 100,000 lipsticks within four days.White Rabbit: perfume, body wash, cushions…you name it.Milk candy brand White Rabbit developed perfume, body wash, cushions, and tote bags with various partners. The company has rolled out an arsenal of paraphernalia to attract customers already familiar with the brand.Then we’ve got a question: how far will 'China Chic' go?Along with the popularity of "China Chic" brands, originality remains something castigated. Even with the big market success, Li-Ning has been criticized for copying Balenciaga in some of its designs. Many say some brands piles up so-called Chinese elements and make some quick money in the name of "China Chic".Against such a backdrop, whether the trend of "China Chic" is something enduring or just a flash in the pan has caused heated discussions in the online community.http://ChinaSSPP.com, an influential website specialized in fashion information in China, conducted an interview asking some industry insiders "How far do you think 'China Chic' will go" back in March. Here are some selected answers.Full report: Does 'China Chic' rise in a real sense?

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While leading companies like MAC, Ardell, Eylure, and Kiss offer false eyelashes meant for a diverse audience, smaller brands like Doux Lashes, Velour Lashes, House of Lashes, AZLO Lashes, and Artémes Lashes are specifically designed for an Asian target audience.False Eyelashes Market Share InsightsSome of start a online business selling false lashes, but I am not sure if it would be profitable key market players are LaParis 2, Blink Lash Store, Tsingtao Lashest Limited, Bio Takara, Qingdao LashBeauty Cosmetic Co., Ltd., Acelashes, GIANNI LASHES, Lemer Lashes, Royal Korindah, Emma Lashes, Qingdao Elour Beauty, XIZI LASHES, Qingdao imi lashes Co., HOUSE OF LASHES, Anr Lashes, Dior Lashes, PLUMAGE Products Co., Ltd, and Emeda eyelash Company.Companies have been focusing on inorganic growth strategies to enter regional markets and reap start a online business selling false lashes, but I am not sure if it would be profitable benefits these lucrative markets offer. Makeup companies are also collaborating with celebrities and public figures to launch new products. For instance, in August, 2019, Huda Beauty teamed up with beauty icon and fashion editor-at-large for InStyle magazine Kahlana Barfield Brown to launch a new line of false eyelashes called Kahlana #21. Although made with synthetic fibers, these lashes look extremely natural. The crisscross design and double-stacked layer adds a dramatic and elegant touch of volume.Report ScopeSegments Covered in start a online business selling false lashes, but I am not sure if it would be profitable ReportThis report forecasts revenue growth at global, regional, and country levels and provides an analysis on start a online business selling false lashes, but I am not sure if it would be profitable latest industry trends and opportunities in each of start a online business selling false lashes, but I am not sure if it would be profitable sub-segments from 2015 to 2025. For start a online business selling false lashes, but I am not sure if it would be profitable purpose of this study, Grand View Research has segmented start a online business selling false lashes, but I am not sure if it would be profitable global false eyelashes market report on start a online business selling false lashes, but I am not sure if it would be profitable basis of product, constituent, distribution channel, and region:Product Outlook (Revenue, USD Million, 2015 - 2025)StripsCluster/AccentIndividualOthersConstituent Outlook (Revenue, USD Million, 2015 - 2025)NaturalSyntheticDistribution Channel Outlook (Revenue, USD Million, 2015 - 2025)OnlineConvenience StoresHypermarkets & SupermarketsRegional Outlook (Revenue, USD Million, 2015 - 2025)North AmericaU.S.EuropeGermanyFranceAsia PacificIndiaChinaCentral & South AmericaBrazilMiddle East & Africa (MEA)South AfricaWhat is Doe Lashes? How did they make a $15mil brand in a year from $500? What are they doing next? What are their tips for growing beauty brands?Don't worry - we’re going to answer all of these questions right now.Let’s do this.What is Doe Lashes?Doe Lashes is a lash brand (and now expanding into an eye brand) focused on comfort, founded in 2020 by twenty-three-year-old Jason Wong. After only one year start a online business selling false lashes, but I am not sure if it would be profitable brand is worth 15 million dollars.For Jason, ecommerce is practically second nature. He was only fourteen when he started selling T-shirts online, and he’s seen start a online business selling false lashes, but I am not sure if it would be profitable industry evolve a long way since then. Today, in addition to being start a online business selling false lashes, but I am not sure if it would be profitable founder of Doe Lashes, he’s also start a online business selling false lashes, but I am not sure if it would be profitable founder of an ecommerce agency: Wonghaus.Almost ten years after his first business endeavor, Jason had start a online business selling false lashes, but I am not sure if it would be profitable idea for Doe Lashes when he noticed his girlfriend struggling to put on her false lashes before a date. He wondered if he could make a better product that checked all of start a online business selling false lashes, but I am not sure if it would be profitable important boxes: comfort, affordability, beauty and ethical manufacturing. His curiosity was stoked.Jason was kind enough to find time to join me on start a online business selling false lashes, but I am not sure if it would be profitable very first episode of our Fire Show (a newly crafted show for those fascinated by diving deep into start a online business selling false lashes, but I am not sure if it would be profitable journeys of successful brands) to give us insight into his wealth of knowledge and understanding of brand-building in today’s world.In our conversation he gave us insights into how he rapidly grew his beauty brand using Shopify, TikTok, Octane AI, and other platforms.The most interesting part though is how we did it all with just $500.Launching an ecommerce brand on a $500 budgetFrom start a online business selling false lashes, but I am not sure if it would be profitable beginning, Jason was determined to use as little money as possible to get Doe off start a online business selling false lashes, but I am not sure if it would be profitable ground. He stuck to start a online business selling false lashes, but I am not sure if it would be profitable basics at first, focusing on quality and cost above all else.That first $500 was directed to a small batch of inventory and domain. Everything else, Jason did himself. And it wasn’t always easy.“You’re constantly building a road while you’re traveling on it at start a online business selling false lashes, but I am not sure if it would be profitable same time...trying to put out fires while figuring out how to grow,” he said.A small but mighty (and clearly effective) community of family, friends and micro-influencers got start a online business selling false lashes, but I am not sure if it would be profitable word out about his new launch, earning him a few sales to start. Jason put start a online business selling false lashes, but I am not sure if it would be profitable money he made from those sales right back into start a online business selling false lashes, but I am not sure if it would be profitable business to buy more product. “For start a online business selling false lashes, but I am not sure if it would be profitable first four months, we had no paid ads,” he said.In start a online business selling false lashes, but I am not sure if it would be profitable beginning, Jason didn’t even hire a photographer for official shoots. Instead he relied solely on content created by influencers to populate Doe’s social media.He explained that TikTok and Instagram are good places for low-cost ads because you only pay for start a online business selling false lashes, but I am not sure if it would be profitable labor to create start a online business selling false lashes, but I am not sure if it would be profitable post. Email and SMS are two other relatively cheap services that helped start a online business selling false lashes, but I am not sure if it would be profitable brand foster customer engagement.“At a certain point of your growth, you get enough people to talk about your product that it drives a big wave. Enough people who loved our product essentially became messengers for us.”- Jason WongImage of a person's hand holding a package of Doe Lashes with a heart emoji above itSource: Doe LashesP.S. Want to learn how Doe Lashes collected 3X more email opt-ins with one strategy? Download start a online business selling false lashes, but I am not sure if it would be profitable full case study here.Finding and connecting with DTC customersDiversifying Doe’s marketing channels, so they saw roughly equal amounts of revenue from each (Snapchat, Tiktok, Facebook and email), turned out to be an important piece of start a online business selling false lashes, but I am not sure if it would be profitable puzzle that constituted start a online business selling false lashes, but I am not sure if it would be profitable overall picture of start a online business selling false lashes, but I am not sure if it would be profitable brand’s success.“Different platforms drive different levels of intent [to purchase]...and as we see start a online business selling false lashes, but I am not sure if it would be profitable shift in start a online business selling false lashes, but I am not sure if it would be profitable intention of how people use different platforms, we see start a online business selling false lashes, but I am not sure if it would be profitable shift in how influencers convert on each of these platforms,” Jason said. He went on to emphasize how essential it is to pay attention to start a online business selling false lashes, but I am not sure if it would be profitable particulars of these channels and start a online business selling false lashes, but I am not sure if it would be profitable quality of traffic received on each.Translation: if you’re launching a newbie beauty brand, you need to know your numbers.Jason recommends doing weekly audits and being flexible enough to change start a online business selling false lashes, but I am not sure if it would be profitable plan if start a online business selling false lashes, but I am not sure if it would be profitable current one isn’t working.Lowering customer acquisition costsJason attributes a lot of his recent success to Doe’s “Find Your Perfect Lash Style” quiz, which ended up being a big part of a new ad strategy he tried in June 2020.This strategy came from start a online business selling false lashes, but I am not sure if it would be profitable idea of approaching Facebook and Instagram with a different intent. Before, Jason would run ads on these channels with start a online business selling false lashes, but I am not sure if it would be profitable goal of getting customers to purchase from start a online business selling false lashes, but I am not sure if it would be profitable first click, but he wondered how he could introduce people who aren’t ready to buy right away to start a online business selling false lashes, but I am not sure if it would be profitable Doe brand.Jason used Octane AI’s Shop Quiz as start a online business selling false lashes, but I am not sure if it would be profitable conversion objective for these ads.Source: Doe Lashes Case Study“We set up Snapchat and Facebook campaigns to drive people over to start a online business selling false lashes, but I am not sure if it would be profitable quiz...to get start a online business selling false lashes, but I am not sure if it would be profitable results they have to give us their phone number or email there, and then we just nurture them through an email and SMS journey. We’ve been able to bring down our customer acquisition costs significantly just by doing this model,” he said.Building a personalized shopping experience with a quizDescribing start a online business selling false lashes, but I am not sure if it would be profitable quiz experience from his perspective, Jason said it emulates a store associate from Sephora. The Doe quiz acts like a virtual consultation where start a online business selling false lashes, but I am not sure if it would be profitable brand can learn about its customers’ attributes by asking questions about their likes and what they’re looking for. It then recommends a product that suits those attributes.Screenshot of Doe Lashes' quiz asking about eye shapeSource: Doe Lashes QuizJason said this is really important for an online beauty brands because consumers are sensitive to start a online business selling false lashes, but I am not sure if it would be profitable products they put on their face and eyes, start a online business selling false lashes, but I am not sure if it would be profitable ingredients they use and how something looks on them.“There’s a lot of blanket recommendations where brands will say ‘you should get this,’ but they don’t really care about start a online business selling false lashes, but I am not sure if it would be profitable customer attributes… By creating a quiz, we’re able to emulate start a online business selling false lashes, but I am not sure if it would be profitable experience of having an in-store representative.”- Jason WongPersonalization is a key strategy for start a online business selling false lashes, but I am not sure if it would be profitable fastest-growing DTC beauty brands. If you want to read about start a online business selling false lashes, but I am not sure if it would be profitable top trends beauty brands are using this year, download start a online business selling false lashes, but I am not sure if it would be profitable 50+ page guide on turning your store browsers into buyers here.Scaling up and building start a online business selling false lashes, but I am not sure if it would be profitable Doe Lashes teamAfter some trial and error, Jason recognized TikTok required special attention. Whereas Instagram is like a curated online storeroom, Tiktok is all about start a online business selling false lashes, but I am not sure if it would be profitable raw footage. The behind-start a online business selling false lashes, but I am not sure if it would be profitable-scenes. The authentic origin story.To help start a online business selling false lashes, but I am not sure if it would be profitable brand do this well, he brought someone onto start a online business selling false lashes, but I am not sure if it would be profitable team to manage Doe’s TikTok account. The secret: that person was already a TikTok creator. “You have to bring in someone who lives on TikTok to be successful on it,” Jason said.Screenshot of Doe Lashes's TikTok AccountSource: Doe Lashes TikTokJason said brands should try to be successful on TikTok because there are users on it that are open to discovering new products. “They’re there to find start a online business selling false lashes, but I am not sure if it would be profitable next life hack, and you want it to be yours,” he said.Doe takes a fairly hands-off approach when it comes to their influencers on TikTok, finding it’s better to give them start a online business selling false lashes, but I am not sure if it would be profitable most specific product benefit callouts, and allowing them to brainstorm start a online business selling false lashes, but I am not sure if it would be profitable creative expression however they want—rather than forcing them to post in a certain way (which is a big no-no, according to Jason.)“Trying to not depend on one single platform has been start a online business selling false lashes, but I am not sure if it would be profitable biggest change we’ve done to our company. Because when you’re only depending on Facebook, you’re at start a online business selling false lashes, but I am not sure if it would be profitable mercy of Facebook….you as a business owner have start a online business selling false lashes, but I am not sure if it would be profitable option to change start a online business selling false lashes, but I am not sure if it would be profitable way you offer your product on your site, but also where you get your customers.”- Jason WongTaking a holistic approach to customer retentionDoe is good at nurturing potential customers who aren’t ready to buy yet. This is because they know their product, they know who will be interested and they know where to find them.Noting what start a online business selling false lashes, but I am not sure if it would be profitable beauty industry lacked, specifically when it came to comfortable and affordable lashes, and then creating exactly that product was how Doe found their niche.As a product-focused brand, they believe in what they make and can’t wait to share it. Because they believe in it, they are patient with their customers. “We approach different channels with a different intent than just direct conversion campaigns, which strive to get people to buy on first click,” Jason said.Doe Lashes’s rewards program is powered by Smile.io - Easy-to-use loyalty programs for small businesses. The system allows customers to build up points by writing reviews (which drives more traffic and trust), referring friends (again, more traffic), following Doe on social media and simply placing an order.Once customers make a purchase, they immediately get an email that shares start a online business selling false lashes, but I am not sure if it would be profitable amount of rewards they could have made off their purchase if they had signed up for Doe’s rewards program. “We let them know that there’s money left on start a online business selling false lashes, but I am not sure if it would be profitable table, and that they need to redeem it,” Jason said.Doe Lashes uses its blog for customer education. With article topics like “how to apply falsies on monolids,” “reasons to use pimple patches” and “how to choose start a online business selling false lashes, but I am not sure if it would be profitable best false lashes for your eye shape,” Doe is able to drive organic traffic through SEO optimization and educate their customers on how to use start a online business selling false lashes, but I am not sure if it would be profitable products they sell.3. SMS Campaigns and flowsIf they opt-in for SMS, we have follow up sequences for post-purchase. We ask for reviews using SMS. A lot of campaigns on SMS are not promotional-based, we send SMS check-ins, we remind people to drink water, we talk about things that are not brand-related at all. A lot of our customers are younger, so we send encouraging messages about staying hydrated, drinking water, getting rested.Doe’s SMS campaigns are consciously geared towards their already-cultivated core demographic, which tends to skew on start a online business selling false lashes, but I am not sure if it would be profitable younger side. The messages aren’t even necessarily brand-related; they might just remind you to drink more water. They’re sweet, playful and nurturing.4. The Lash Quiz and buyer profilesDoe Lashes launched their Shop Quiz in 2020 by including it on their top navigation. This makes start a online business selling false lashes, but I am not sure if it would be profitable quiz easily discoverable for all visitors.From start a online business selling false lashes, but I am not sure if it would be profitable quiz results pages, 4.6% of quiz takers convert to purchase. With an 11% higher AOV for quiz takers versus regular customers, start a online business selling false lashes, but I am not sure if it would be profitable shop Quiz does more than collect data—it provides customers with a fun experience that helps them convert and buy more in start a online business selling false lashes, but I am not sure if it would be profitable process.They use start a online business selling false lashes, but I am not sure if it would be profitable customer insights from start a online business selling false lashes, but I am not sure if it would be profitable quiz to tag customers in Klaviyo, and then they create different segments of buyer profiles that get automated drip campaigns and personalized messaging.What’s ahead for Doe Lashes and Jason WongWith someone like Jason Wong at its helm, it’s no surprise Doe Lashes has done as well as it has in such a short amount of time.Innovative, curious, energetic, compassionate—and seemingly all-knowing—I’m excited to watch Jason grow Doe further into start a online business selling false lashes, but I am not sure if it would be profitable comfort-first beauty scene.Jason’s emphasis on care, one central to his ethos and his success in entrepreneurial efforts, is echoed by start a online business selling false lashes, but I am not sure if it would be profitable words he chose to leave us with:“Remember to drink water. Stay hydrated.”Octane AI helps Shopify brands to offer a personalized ecommerce quiz, ultimately leading to curated product recommendations on-site. If you’re curious and want to read an in-depth case study on how Octane AI technology helped Doe 3x their email sign-up recently, you can find it here.If you’re interested in staying up-to-date on Fire Show and Commerce Club, including upcoming episodes and Clubhouse conversations, visit Hang out with the most incredible commerce experts on Clubhouse. and sign up for our newsletter.We also have a show on Clubhouse called Takedown Tuesdays (which sounds much harsher than it is, I promise). If you want to get feedback on a brand you’re building from a panel of ecommerce experts, this is your chance. Tune in every Tuesday at 4 pm PST.About start a online business selling false lashes, but I am not sure if it would be profitable episodeMatt Schlicht and Ben Parr are start a online business selling false lashes, but I am not sure if it would be profitable co-founders of Octane AI, a company that gives Shopify brands start a online business selling false lashes, but I am not sure if it would be profitable ability to offer conversational commerce to customers on their sites; an experience replicating an in-store consultation and leading to curated product recommendations. They are joined in this particular episode by beauty brand founder and ecommerce expert Jason Wong, their team member Valentina Barron, and Shopify’s Strategic Partnership Manager Alli Burg.Fire Show is a newly minted show on Clubhouse within Commerce Club. Each episode will focus on one successful brand, doing a deep dive into their origin story – strategies for finding customers, problems encountered, solutions discovered, product-market fit, tools, where they’re headed next, and more.