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A. FinanceProf. Jayanth R. Varma's Financial Markets Blog: Prof Jayant Verma is a Professor of Finance (mainly Financial markets) at IIMA. He is one of the most impressive teachers I have ever met. He was one of the first members of SEBI and is on the board of multiple big companies including Infosys and Axis Bank. His blog, which has been up since 2005, is a brilliant resource on understanding the nuances of the financial markets.Dealbook (NYT): Dealbook is the news aggregator section of NYTimes to keep you updated on the current state of affairs of the Fin industry.Mergers & Inquisitions: Everything you need to know about every aspect of the Financial world - from big investment banks to boutique firms, from Private Equity to Hedge Funds and AM/WM firms.Investment Banking Blog: The holy mecca for preparation of i-Banking interviews, the IB Blog offers everything from boot camps and interview prep courses (paid) to free resources like basic interview questions, an overview of the industry, etc.Wall Street Oasis: Similar to #2 above, but with more functionality to read the best articles of the month/week/day, etc.FT Alphaville: Another news aggregator that will make sure you do not have any time left in your day (courtesy its exhaustive coverage of current affairs)B. EntrepreneurshipEntrepreneur: Your companion on the entrepreneurial journey. The site will keep you updated with the start-up world, help you work on various aspects of your professional self, and also provide the much-needed pep-talk when you are feeling down/exhausted/defeated.AVC: The Chronicles of Fred Wilson ( a Venture Capitalist for the past 30 years) with some incredible credentials to his name (including investments in Twitter, Tumble, Zynga, Foursquare, etc). AVC is probably the most widely-read VC blog in the world.C. MarketingMad Over Marketing: MoM is a fun blog. They capture everything from brand wars on Twitter, to a collection of some of the best and most important marketing campaigns. The blog is a very easy read and will help you broaden your horizon when it comes to thinking of how you can ante up your marketing/advertising game.Duct Tape Marketing: Duct Tape Marketing focuses on small businesses and startups. They take into account that small businesses do not have the funds that large corporations do. So their marketing tactics need to be tailored to their financial capacity.aimClear: aimClear wants to be the single resource when it comes to your personal as well as company brand by using every possible tool in the marketer's kitty - from social media to SEO, from conclaves to data management using basic tools like Excel.Bufferapp social: Bufferapp is an exhaustive resource to help you manage, grow, and track your social media persona.HubSpot Blog: A collection of 3 secondary blogs - focusing on sales, marketing, and your agency. This trio will help you streamline your sales activity, boost your pre-sales capabilities, help you traverse the maze of sales-killer questions like, "This is too costly", and also help you manage your time and productivity in a better manner.Marketing Land: The Dealbook of marketing, ML is the one-stop solution for your marketing trends news requirement.Startup Marketing | Ryan Gum: Ryan Gum is a growth hacker who helps create marketing plans for startups and small businesses starting from creating your initial pitch, attracting your first customer, and an exhaustive list of Startup Marketing Resources.The SumAll Blog: The SumAll blog is like the child of Buzzfeed and Medium (and not in a negative sense). They post content which is useful and is also written in a fun manner. The articles are often crisp and under a 5-min read.D. EconomicsFreakonomics: The authors of the best-selling economics-infused-with-pop-culture book have more to say and share than the 2 books. The blog is usually a collection of podcasts that aim to explore the "hidden side of economics" and highlight outliers, which although rare, are extremely critical.Why Nations Fail: On the same line as Freakonomics, the blog by Daren Acemoglu is a follow-up on his book of the same name and explores similar obscure events that shaped the rise and fall of nations and civilizations.Economixcomix: The companion blog for the graphic novel of the same name by Michael Goodwin, Economixcomix explains the basic tenets of Economics in a simple way, along with illustrations to make understanding easier.The Grumpy Economist: The perennial pessimist, the one who finds faults in everything, the dad who bores his kid during dinner with his constant rants and criticisms, John Cochrane provides an unabashed, and hard-hitting critique that exposes the not-so-sunny side of the world economy.Investing and Economics Blog: The Curious Cat blog is for us. The laymen. The dabblers. It focuses heaving on personal finance, economics, financial literacy, tax planning, credit management et al; stuff that affects the majority of the populace on a regular basis.The Upshot: The NYT economics companion to its financial section, Dealbook, The Upshot is all you need to read to be perfectly updated of what is happening, why it is happening, what would be the consequences, and what could have been done better.Economist's View: A collection of self-posts and the hottest posts from other economics blogs.The Money Illusion: TMI focuses on the money and capital markets and provides wonderful commentary on financial crises, international economics, foreign reserve dynamics, monetary and fiscal policies, labor markets, etc.E. LeadershipGuy Kawasaki: Guy is one of the most well-known figures in Silicon Valley and among the first "tech evangelist".All Things Workplace: As the name suggests, this is a blog for managers, bosses, and professionals and aims to cover all aspects of workplace management including effective communication, employee engagement, conflict management, incorporating cultural diversity and differences, various facets of leadership, boosting creativity, and so on.Seth's Blog: Seth is a funny guy. The funniest of all in this list. Although he calls his blog a marketing blog, it's more generic in nature and oft has funny quips and clever observations interspersed with long-form articles.Lean In: Everyone knows the book by Sheryl Sandberg, COO of Facebook. The blog aims to continue the story and encourage and empower women to face challenges, voice their opinions, and grow themselves in the workplace.Switch & Shift S&S aims at helping business transition from the traditional workplace model to the current, more information-driven, globally-diverse-yet-connected workplace.Hot Momma's Project: Don't go by the sexist-sounding name, HMP is sort of a companion to LeanIn and strives to help women claim their rightful place in the corporate world.Culture University: In a globally interconnected world, understanding, accepting, and imbibing cultural diversity is an important trait for organizations to sustain themselves and grow.Big Think: Having Bill Nye, TheScienceGuy, on board is a big achievement for Big Think which aims to be an idea hub, a "Youtube for ideas" as its founders put it.F. OthersBob Sutton: Bob, a Professor of Management Science at Stanford, writes on everything including, but not limited to, workplace culture, book reviews, team management, employee management, etc.Harvard Business Review: HBR is the most popular published management magazine that covers almost everything relevant to an MBA degree. If there has to be a starting point for an MBA student/aspirant, this is it.

Benefits of apps for your business:Build & cultivate customer loyaltyMobile apps allow business to have a more direct and instant connection with their consumers. This closeness creates a relationship between your business and the consumer that evolves to brand loyalty. One clear example is Starbucks. Through their star point system, they keep their consumers coming back to earn more rewards each time.Reinforce your brandWhen it comes to the top of mind awareness in the consumer’s mind, you want to be number one. This means that when the consumer thinks of a product or service, your business will be the first they recall.Increase your visibilityYou can increase your visibility by offering promotions and discounts in your app and keeping your consumer engaged. By doing this you are more likely to reach your consumer in those 162 minutes the average American spends on their mobile device.Increase your accessibilityThrough increased exposure across mobile devices, you are accessible to your consumer anywhere and anytime. Imagine sending a discount notification, which creates a visit to your app and results in a purchase, all just in a matter of minutes!Connect you with on-the-go consumersPeople always seem to be on the go. Going to work, going to the gym, going for coffee. They may not always have access to a computer, but on the go, they always have their smartphone with them.The List Of Top 10 Mobile App Development Companies.WebClues InfotechWebClues Infotech is a technology solution provider to develop enterprise-grade solutions with a focus on the mobile app development. WebClues Infotech exceeds to outsource in common & developing On-Demand platforms. It is one of the famous mobile app development company. One of the most valued company to work with. The best app development company. Know some other details of WebClues Infotech. They develop On Demand Platforms for entrepreneurs and enterprise level forces that are confusing industry value connections over different plumbs.RNF TechnologiesTheir goal from the starting has been to design, develop, and produce solutions that are specific to the requirements of clients. Their belief in themselves and the services they offer have allowed them to continue developing the way they have, over the years. Their work is a true representation of what they do and how we want to help our clients achieved. This company focuses on to beat expectations by producing innovative solutions to customers across industries.AppClues StudioThey are well adaptive with all the latest technologies and features needed to create a powerful and relevant mobile application. It will help your customers to interact with your brand easily, along with giving them a great user experience. With a rich portfolio that boasts of thousands of apps with satisfied clients, they are the pioneers in developing a highly functional mobile app. They linking industry-specific knowledge with excellent offshore capability speeds up a time to market & minimizes development prospects.RavennaThey offer a focused set of services targeted to bring high quality digital experiences that real people can use. Their unique and talented staff bring a wealth of skills to bear in each project they engage. Ravenna is not simply a project based firm; they want to engage your brand, truly understand what makes it tick, and help bring that story to your audience.AppClues InfotechAppClues Infotech is a app development company. They engineer web and mobile applications, eCommerce websites, big data visualization tools and more to help their clients effectively communicate and interact with customers, employees and partners. Their work is grounded in qualitative and quantitative user research and analysis, user experience design and development, conversion rate optimization and business intelligence solutions that increase revenue and improve existing online processes.Smashing IdeasThey are a digital engagement agency. And when it comes to planning, designing and building mobile apps, websites, products and platforms, it isn’t just about great ideas. It’s about ideas that are successful from concept through execution and result in increased engagement, retention and revenue. They create the most actively engaging digital experiences possible.Montana BananaAn energetic team and a strong track-record, powered by the drive to deliver the newest in mobile app development are the best qualities that set them. Whatever be your need, to make a strong strategy, to design groundbreaking user experiences, developing enterprise or consumer-focused resolutions, or trying any exceptionally particular business requirements by mobility.Dogfish SoftwareDogfish Software is the best mobile app development company. Their skilled team has experience in iOS, Android & Web technologies and they work with really disruptive startups as their technology performance partner. They are opening many other offices over the earth to join with businesspeople, designers, and visionaries with best ideas which try a performance partner.RatioRatio company that has been driving mobile innovation for many years. They have helped numerous clients in reaching their goals and increasing the profits manifold by unlocking new business opportunities. Their team of strategists and technologists can tailor-make your desired application with their in-depth knowledge of industry-specific Mobile Technologies.SourcebitsSourcebits is a mobile app development company which covers the entire spectrum of app-related business, from design and development to strategy, implementation and analytics. Offering both native apps for iOS, Android and Windows Phone as well as cross-platform apps and wearables. Their portfolio includes both consumer and enterprise apps, and they have worked with giants.

Here are some key items for any new magazine publisher to consider:Research your projected audience. If the niche you’re targeting is occupied by big outfits, consider going one level deeper into a sub-niche that you could speak to more effectively.Create a business plan based on that projected audience. Understand that you won’t be able to complete your business plan until you’re finished thoroughly considering all of what follows below (steps 2- 9). So while you figure all that out, keep the business plan bookmarked for a return visit at the end, where it will really come in handy. If in the end of all that, your business plan doesn’t work for the targeted audience, you’re going to need to refocus on a niche or sub-niche (or even better a sub-sub-niche) that you can effectively serve.Create a monetization plan: Determine all the ways you could and should monetize in relation to that key audience:Use paywalls to give sample content that search engines can crawl and then ask them to create an account to get more per week.Use your paywall to get readers to pay for a subscription and get unlimited access.Don’t weight down the top of your index page with a cumbersome header graphic ad that doesn’t allow new readers to easily navigate your site.Plan to advertise in a way that allows the reader to receive useful ads relevant to the category. You can do this by just advertising on the article/post pages.Consider how to use swag to create additional revenue. Plenty of companies/sites offer personalized swag. Drop-shipping is the way to get the product from the factory to the end-customer efficiently. Creating brand excitement will boost subscription CRM over the long haul if your visibility is high and the content is high-quality and consistent.Devise a powerful, cross-referencing content strategy: Capitalize on free submissions to help ramp up unless you know you have quality, on-point contributors to submit quality content for a whole 12-month content calendar. Try to figure out how you’re going to cannibalize on content to best effect (between text articles, video supplemental content, lists, interviews, etc.). This has multiple benefits, from SEO to UX to creating greater engagement and lowering bounce rates.Plan for the design: Determine what kind of design would help you create a high level of user experience.The design should be contemporary, suited to the key audience.The design should be easy to use with an emphasis on today’s UX expectationsHire a layout designer for the print and website versions of the magazine and give them your current plan, asking for any helpful additional input they may have. Make sure the designer has a demonstrated understanding of their field and the ability to design the type of magazine you’re looking for.Consider whether the designer you’re considering offers some kind of trial run to ensure they can design the magazine in a way that you can approve of and feel confident about.Marketing plan: Consider the marketing strategy:How will you get visibility in the short term?Advertise via Google Ads for higher-cost, but quick ramp-up.SEO: Research and optimize your magazine website for the right keywords for your key audience. SEMrush is a great way to figure out what competitors or near-competitors are doing, how they do it, and how you could tailor and improve to target your specific niche or sub-niche. Then implement the strategy with on-site optimization of category pages and a plan for how you’ll optimize each individual article in each category. Having category pages can help you to ensure better link-juice page-authority sculpting.Devise a white-label approach to getting backlinks from natural organic sources like other sites that act as content curators, linking to your website as part of a mention of your content in editorials or article summary snippets.If your magazine is local, you can insert local guerilla marketing tactics like flyers in popular local haunts to get people most likely to enjoy your niche to check out the website.Once you have the traffic coming in from all of the above available tactics, revisit whether you’re effectively getting a free subscription capture from the email from each visitor.Use squeeze pages to capture the email from the reader on articles they find from social media, ad clicks or search queries on search engines.Don’t hit them up for the email request right away. Allow them to get through an article by only triggering the popup squeeze page when they arrive at the bottom of the page, and preferably after they’ve had time to get through most of the article.Support a viral response. Whenever you launch a new article, plan to have support waiting from your inner circle, your staff, whoever you can pull in. People are fickle. They won’t likely applaud your great article unless they see others are doing so. Then they’ll give their 2-cents also. Good or bad, on social media, it ultimately helps your social footprint to gain visibility. To keep it good, keep your articles positive and upbeat whenever possible.Measure everything. Use Google Analytics to track key performance indicators (KPIs) like raw overall traffic to site and articles, CTA clickthroughs, signups, and paid subscriptions. Track referrals to make sure you’re rewarding relationships that pay off well for the magazine. Consider a solution like Clicky for more in-depth click analytics on-page to help with A/B testing layout and CTAs. Leadpages is a focused way to craft winning landing pages once you get to the next level of A/B testing. It’s perfect for testing ad landing pages in particular, as well as organic traffic!