Strategic Marketing Workshop: Fill & Download for Free

Hi,Let me share some points that will give you a better understanding of how and why upGrad’s Digital Marketing program is relevant for you.Collaboration with MICA: MICA (Mudra Institute of Communications, Ahmedabad), is the only residential institute in the country, and perhaps in the Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication. By enrolling into this program, you’ll get the best of MICA and upGrad, and get to build a leadership career in the field of Digital MarketingRigorous programCurriculum: The 6.5 months curriculum involving 180 hours of content, 15 live sessions and 9 tools and platforms do not only involve a deep dive into various marketing channels but will also teach you how to:Strategise Digital Marketing and Communication campaignsDevelop brands that your customers can connect with within the digital worldIdentify and plan the use of relevant digital channelsBudget and allocate financial and human resource across channelsCase studies and projects: This program contains 10 case studies and 10 industry projects that will expose you to ground zero real industry scenarios in marketing, and you will get detailed feedback on your submissions from industry experts. These will help you experience real-life challenges in marketing, enable you to step into the shoes of leading Digital Marketers at agencies and companies and put to use the theoretical learning in an experiential manner. Post this program, these will serve as a portfolio of projects you can illustrate to your potential employersSpecialisation: The program involves rigorous training that will teach you all aspects of digital marketing, and you get to choose one or more specialisations, based on your interest:BrandingSocial Media and Content MarketingMarketing AnalyticsMarketing Communications - PRFaculty: India’s top Digital Marketing faculty teaches the above curriculum. Also, to develop extremely industry-relevant online programs for working professionals, we have involved leading industry professionals at every stage of the program development. These individuals have decades of experience powering marketing at Agency head / CMO level and driving ROI across continentsLearning support: A dedicated 1:1 Success Mentor is allocated to each learner who will ensure consistent progress and will support throughout the learning journey to help you stay ahead of the curveNetworking advantage: upGrad organises BaseCamps which include a fun-packed, informative and career-building workshops and sessions by industry professionals and professors and you get to participate in group activities with your peers and alumni. It also helps you network within the industry through live sessions by experts on various industry topics and one-on-one discussion and feedback sessions with industry mentorsCareer support: When you are on the verge of program completion, we provide you with guidance and support on:Career Counselling: You’ll get personalised career pathing from experts to chart out best opportunitiesResume Feedback: You'll obtain specific, personalised inputs on your resume structure and contentInterview Preparation: You’ll receive 1-1 mock interviews conducted by industry mentors & detailed feedback after an interviewJob Placement: You'll get an opportunity to interview for 300+ hiring companies who have partnered with upGradAfter program completion, you will not only earn Certifications from MICA and Facebook but will also get yourself a MICA Alumni Status without having to quit your job. The doors to job opportunities like Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager will be wide open for you.Now talking about the program’s worth, over 100 learners have had a successful career transition with the highest salary hike of 125% and an average hike of 42%. Our students are working at top organisations and ad agencies like Star network, Group m, Kotak, Gini& Jony, Kotak, TCS etc. Here’s one of our learners, Smita Rodrigues talking about her journey with upGrad from how going back to the books was a dilemma for her initially and how now she is bridging the traditional v/s digital chasm better each day.https://www.linkedin.com/pulse/my-digital-marketing-journey-upgrad-smita-rodrigues-nath/Here’s an introductory video about the course that might help you further in making the right decision for your future - https://youtu.be/QCT66wOVbt0. You can go through this link Certification in Digital Marketing & Communication | upGrad & MICA for more details about the curriculum and read the successful transition stories of the learners who’ve completed this course.The next batch starts on May 4, 2020. We hope to onboard you in that soon. :)

Hi Arabinda,It’s good to see professionals like you are interested in upskilling yourself and are aspiring to be ready for the times that lay ahead of us.I see that a lot of our current learners as well as our Alumni from this program have shared their reviews about the course. There’s nothing better than a review from the person who’s experienced it first hand. But as an MD and co-founder of upGrad, let me throw some light on how we are different from others and what all do we offer to our learners which makes our courses stand out and worth enrolling for.Collaboration with a reputable institution like MICA: MICA (Mudra Institute of Communications, Ahmedabad) as you must know is the only residential institute in the country, and perhaps in the Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication. By enrolling into this program, you’ll get the best of MICA and upGrad, and get to build a leadership career in the field of Digital MarketingBest in class faculty: India’s top Digital Marketing faculty will teach you the rigorous program curriculum. Also, to develop extremely industry-relevant online programs for working professionals, we have involved leading industry professionals at every stage of the program development. These individuals have decades of experience powering marketing at Agency head/CMO level and driving ROI across continentsCurriculum: The 6.5 months curriculum involving 180 hours of content, 15 live sessions and 9 tools and platforms do not only involve a deep dive into various marketing channels but will also teach you how to:Strategise digital marketing and communication campaignsDevelop brands that your customers can connect to within the digital worldIdentify and plan the use of relevant digital channelsBudget and allocate financial and human resource across channelsIndustry-relevant case studies and projects: This program contains 10 case studies and 10 industry projects that will expose you to ground zero real industry scenarios in marketing. Not only this, but you will also get detailed feedback on your submissions from industry experts like Sakhee Dheer, Marketing lead at Facebook; Vishal Jacob, Marketing Consultant at Group m and many more. These experts will help you experience real-life challenges in marketing, enable you to step into the shoes of leading Digital Marketers at agencies and companies and put to use theoretical learning in an experiential manner. Post this program, the projects and case studies will serve as a portfolio you can illustrate to your potential employersSpecialisation: The program also involves rigorous training that will teach you all aspects of digital marketing, and you get to choose one or more specialisations, based on your interest:BrandingSocial Media and Content MarketingMarketing AnalyticsMarketing Communications - PRLearning support: A dedicated 1:1 Success Mentor is allocated to each learner to ensure consistent progress and support throughout the learning journey to help you stay ahead of the curveNetworking advantage: upGrad organises BaseCamps which include fun-packed, informative and career-building workshops and sessions by industry professionals and professors and you get to participate in group activities with your peers and alumni. It also helps you network within the industry through live sessions by experts on various industry topics and one-on-one discussion and feedback sessions with industry mentorsCareer support: When you are on the verge of program completion, we provide you with guidance and support on:Career coach: We will allot a dedicated Career Coach who will help you in the career phase of your learning journeyCareer Counselling: You’ll get personalised career pathing from experts to chart out best opportunitiesResume Feedback: You can obtain specific, personalised inputs on your resume structure and contentInterview Preparation: You’ll receive 1-1 mock interviews conducted by industry mentors & detailed feedback after an interviewJob Placement: Get an opportunity to interview for 300+ hiring companies who have partnered with upGradTransition through better placements: After program completion, you will not only earn Certifications from MICA and Facebook but will also get yourself a MICA Alumni Status without having to quit your job. The doors to job opportunities like Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager will be wide open for you.Now talking a little more about the program’s worth, over 100 learners have had a successful career transition with the highest salary hike of 125% and an average hike of 42%. Our students are working at top organisations and ad agencies like Star network, Group m, Kotak, Gini & Jony, Kotak, TCS etc.By ensuring our focus on the above areas, we at upGrad, aim to empower learners like you to be ready for careers of tomorrow. Here’s one of our learners Shiv talking about how from a monotonous sales field, he took the right decision to move into digital marketing with this program. He says, “the best part about this program is the curriculum, which keeps on updating as per trends in the market.” Watch the video here - Shiv Malhotra on PG Certification in Digital Marketing and Communications | upGrad & MICAHere’s another detailed review by Sathyaraj Iyer who talks about how and why he enrolled in our program and how it helped him get a successful transition in his career - https://www.quora.com/How-is-the-digital-marketing-course-of-upgrad-com-and-Is-it-worth-the-huge-amount-of-money-they-are-charging/answer/Sathyaraj-Iyer-1?ch=10&share=80e822ee&srid=2mxFHere’s an introductory video about the course that might help you further in making the right decision for your better future - https://youtu.be/QCT66wOVbt0. You can go through this link Digital Marketing & Communication | upGrad & MICA for more details about the curriculum and read more successful transition stories of the learners who’ve completed this course so farThe next batch starts on June 1, 2020. I hope to onboard you in that batch soon. :)

I would not be exaggerating if I say “Everything you experience @ MICA, makes you grow”.MICA, a premier school for strategic marketing and Communication provides a platform with intellectual freedom which is truly inspiring. First year of course work is rigorous and is intendedto strengthen students' theoretical and research base. Aspiring scholars who get into this program being from diversified backgrounds, sometimes find it challenging but consistent assistance & timely feedback from faculty members navigates it rightly to fruition. Successful completion of qualifying exam allows promotion to second year, for only those who demonstrate that they have sufficient knowledgeand skills to begin their thesis project. If you survive, it opens doors for exhilarating and arduous path to research culture at MICA.Though FPM is a small community, it has its own unique academic culture that provides you with better opportunity for faculty interaction (personal attention) and advancement in your research activity. Moreover, constructive interaction with scholars with different profiles (Marketing, Communication, Sociology, Gender studies and so on) provides you with diverse perspectives and ultra-enriching classroom experience. This amalgamation of varied ideas reveals something novel and useful every time you attend such sessions. In addition, lectures & workshops delivered by visiting faculty member naming a few (visited year 2014-15), Arvind Singhal (University of Texas), Holli Smitko (Emory University), Shanyang Zhao (Temple University), Daya Thussu (University of Westminster) were intellectually stimulating and insightful. So, I would agree on this that if you are enthusiastic and prepared for academia, there are plethora of opportunities to explore at MICA.Unlike other institutes/Universities in India that provide you an opportunity to network only through sponsored conferences and research colloquium, MICA provides an additional and great networking opportunity by offering an entire trimester (term VI) in an overseas University. Scholars from previous batches have visited top notch universities like Temple University, University of Waikato, University of Westminster and many more to get acquainted to the research culture at overseas’ universities and inclusion for collaborative assignments. This is an initiative by MICA to make this program equally competitive & at par with universities abroad.I must say that the work culture is unconventional; nurtures professional development with in-depth understanding of expectations and responsibilities. I strongly believe that the academic culture and opportunities that MICA provides are worth going for this program. I would suggest you to refer to MICA website for detailed procedures related to admissions and the prevailing norms.(link:Fellow Programme)P.S: write up has ideas contributed by other scholars @ MICA as well (~courtesy to Kuldeep, Khyati & Sandeep).