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Where can I learn about WordPress.org?
Hi Readers,WordPress is the content management of choice that many people use to build professional looking, highly customized blogs without having to spend years learning to code. WordPress is an open source platform which makes it easy for people at all skill levels to build a website from the ground up.Here are some the best websites that will help you learn how to use WordPress. There are both free and paid options represented on this list. also included a number of video-based suggestions for people who learn best visually and even books for those of you who are more tactile learners.TEAM TREEHOUSE (FREEMIUM)Another subscription-based service that offers a free trial, Team Treehouse features access to over a thousand videos that focus on various topics, referred to as tracks. One of these tracks includes WordPress training. Pro members get access to workshops and interviews, and talks from industry professionals. With information broken down into small bites, the lessons are easily digestible. Each track features a list of courses. Once the courses in that track are complete, a user has all the information necessary to master that new skill. If you want to learn more about them you can read my Treehouse review.OFFICIAL WORDPRESS LESSONS (FREE)A good starting point for learning to use WordPress is to use the resources offered on the official site. These lessons go over all the basics, including picking a theme, customizing the site, creating pages and menus, making posts, using multimedia features to enhance a site, and even instructions on how to update a blog using a mobile device. This site also includes a page that explains a lot of the lingo associated with webpages and blogs so that even beginners can quickly dive into the world of blogging without feeling completely lost. All the content at the official site is free.WORDPRESS TV (FREE)WordPress TV offers visual learners comprehensive video lessons and tutorials that help both beginners and experienced WordPress users. It features videos that are relatively short. They address diverse topics that range from basic questions about site building to very specific questions relating to the use of WordPress features and addons. The site has lots of active users that are willing to offer help and advice related to questions about topics addressed in the videos. The site relies on videos made by actual users of WordPress, so anyone can submit a video (as long as it follows the submission guidelines) to have it reviewed for use on the site.WPBEGINNER (FREE)WPBeginner is a free web-based resource that provides resources to help beginners improve their sites. It features tips and tricks, along with in-depth training and consulting. The site features a glossary of terms that are frequently confusing for new WordPress users. This makes understand all the site lingo much easier. The site blog provides lots of useful articles that relate to building a site, using all the features that are available, and dealing with problems that arise in the blogosphere. It also features plug-ins that are compatible with WordPress sites, and coupons that offer discounts on themes.HONGKIAT (FREE)Hongkiat.com is a site devoted to design technology, and it has an entire section dedicated to all things WordPress. There are lots of articles on the site that explain the basics of using WordPress, in addition to in-depth articles that teach users about things like utilizing specific functions of various editors, and creating customized short codes. This site is regularly updated with new ways to increase efficiency and proficiency with WordPress design. This is a good place for beginners to start learning the basics, or for experts to continue adding to their knowledge base.Lynda: Online Courses, Classes, Training, Tutorials (PAID)Lynda.com offers online courses on thousands of various topics, and their courses include WordPress training. Members get access to all courses, and the site offers a free trial membership. WordPress Courses Range from beginner tutorials to intermediate and advanced classes. Subjects cover a large range of topics including web, development, design, business, marketing, and photography. Instructions are self paced, and website and video courses make learning interesting. A yearly premium subscription costs $375, a basic yearly subscription is $250, and monthly subscriptions are $25. Each video course features closed-captioning for the hearing impaired, and course files for those who prefer reading.MAKEAWEBSITEHUB (FREE)I may be a little biased but over the past few years I have created lots of WordPress tutorials to help people get started with WordPress and even help more advanced users with projects too.Here are a few of my personal favourites:How to Start a Blog with WordPressHow to Create a WordPress WebsiteBeginners guide to WordPress SecurityWordPress Hosting ComparisonsWORDPRESS CODEX (FREE)The WordPress codex is an authoritative resource for information and documentation regarding WordPress sites. It is an online manual that covers all the basic information that relates to creating wordpress sites. This free and very technical resource is invaluable for both beginning and experienced users. It includes information about downloading and installing WordPress, getting started, and upgrading to a newer version. It also provides the access to support forums, links to other useful resources, and troubleshooting. There are individual, detailed sections in the codex that are devoted to beginners, design, theme development, and site development.WP101 (PAID)As the name suggests, WP101 covers all the basics of using WordPress. It uses premium video tutorials, and touts itself as “the fastest way to learn WordPress.” The site promises that users will understand the basics in the first hour. It also offers personalized help, and answers to users’ questions. The video lessons can be watched using any device, and videos are recorded again each time WordPress releases an update so that content always stays current. The service does cost money, and users have the option of paying upfront or paying a monthly subscription fee.WP APPRENTICE (PAID)Like WP101, WP Apprentice is a WordPress helper that employs the use of videos to teach lessons on individual topics, and promises a basic understanding within an hour. The site features an in-depth training library that allows users to explore individual topics at their leisure, while offering basic overviews that help users get started quickly. Their goal is to help beginning users waste no time in getting a feature-filled WordPress site up and running. It clears up a lot of confusion beginners experience by offering simple, but detailed, explanations that make creating a new customized site easy.SITEGROUND(FREE)A sponsor of several open source communities, Siteground is a hosting company which is home to a quarter of a million domains worldwide. The site offers a free collections of in-depth tutorials that help users understand everything they need to know to create a new WordPress site from scratch. It also offers a large collection of free themes for WordPress designs. The company offers WordPress site hosting, and free theme installation, support, and automatic updates. Its tutorials include lessons about optimization, backing up a site, and other very useful lessons that will help make the most of WordPress.THE TAO OF WORDPRESS (PAID)The Tao of WordPress is a complete, comprehensive, 300 page guide to using the open source platform. Covering topics like hosting and software in addition to WordPress itself, it helps users create exactly the website they want. With a clean layout, and text that is easy to read, The Tao of WordPress guides users through the entire process so that they can create beautiful sites in no time. The publisher also offers a book called “WordPress Themes in Depth” that provides 450 pages of tips, tricks, and practical advice for developing any theme.ITHEMES (PAID)iThemes is a great resource for learning about adding different themes to a WordPress site. Themes provide the basic foundation for how information is presented on a website. Some themes allow for complete customization, while being user-friendly for the most inexperienced site developers. iThemes offers plugins, themes, and training that removes the guesswork for new users. For less than $200, users gain access to 500 hours of WordPress video training. While this isn’t exactly cheap, a well-designed site can be worth its virtual weight in gold, so some users will gladly pay that much to learn how to effectively utilize all the features of a WordPress site.TUTS PLUS (FREE & PAID)This site features lots of video tutorials and more. Basic access costs $15 per month, and there are free tutorials, too. The site offers courses on all sorts of topics that, of course, include WordPress training. Some of the courses include topics related to basic theme development, and some cover more advanced topics like working with meta boxes and widgets. All their courses use best practices and standards so that students know they’re getting the highest quality training.SMASHING MAGAZINE (FREE)Smashing Magazine is an excellent way to stay up-to-date on new additions to WordPress. The nature of open source technology is that it is constantly being changed and updated to reflect newer ways of doing things. This digital publication has an extended category that features an entire section of its site devoted to WordPress. It includes sections that cover essentials, techniques, plugins, and themes. The focus is on creating clean, smart, and fast websites for intermediate level WordPress users.WPHUBWPHub is a place to get beautiful WordPress themes, and features a WordPress 101 section that explains the basics of creating a site using the platform. Though the site is focused mainly on site themes and custom hosting, it also offers lots of help through its custom services options. Users who want some help creating their site will love the interactive way WPHub allows users to get assistance with anything related to WordPress – including personalized training. This is a great resource for people who prefer having someone walk them through learning.WP SQUAREWith themes, plugins, and tutorials, WP Square is another good resource for learning how to use WordPress. The site features page after page of tutorials that provide detailed instructions for performing all sorts of basic tasks: adding custom backgrounds, displaying social icons, adding fonts, and lots more. There is a selection of free themes on the site. This site also sells custom themes, and for beginners, buying or using a free theme is often a more realistic option than developing one on their own.UDEMYUdemy is an online learning academy that offers over fifty free WordPress courses, and hundreds of others that only have to be purchased once, as opposed to requiring a subscription for ongoing access. In addition to thousands of other classes, it offers hundreds of WordPress courses on various related topics. Many of these come with quizzes to test learning. Courses range in difficulty from beginning level to intermediate and advanced. These classes provide detailed instructions that become a part of the student’s permanent digital library, so they can be used for reference again and again.Learning WordPress is a rewarding time investment that makes it easy to create websites and blogs to serve any purpose or function. For many business websites, blogs, digital stores and online shops, a WordPress site is the driving force for a strong web presence.With constantly expanding technology, learning how to use this open source platform means having foundational skills that will be relevant for as long as people use WordPress to build their sites. Whether by web tutorials, by video, or by using textbooks, there are lots of different ways to learn how to use WordPress to create awesome sites.Let me know if you need any other help!
What are the top 10 web development trends in 2017?
Some best website to check out in 2017NULLEDTHEME.GAThis website provides PREMIUM WORDPRESS PLUGINS FOR FREE. The site provides the themes for testing purpose, but you’re allowed to use it anyhow you like it. They one of the most trending website currently on the Internet.WORLDNEWS.GQThey update their news site every minute to provide you with the best updated news from all over the world. They one of the most trending website currently on the Internet.1. Layouts that let content shineThe arrangement of design elements within a given structure should allow the reader to easily focus on the message, without slowing down the speed of his reading–Hermann ZapfThe last few years have seen a sea change in how people view design’s role in business. Design has shifted from a late-in-the-process “optimization” stage where designers swooped in to sprinkle on some “pretty” like mystical fairy dust to a real competitive advantage.It’s been an amazing evolution to watch.And a fascinating element of that evolution has been the shift back toward a focus on content: the meat on the bones of the web. Designers worldwide have realized that people visit websites for their content — whether it’s raging tweetstorms, thoughtful long-reads, or the latest “user-generated” meme — and that design’s ultimate role is to present content in an intuitive, efficient, and “delightful” way.That’s one reason for the shift away from skeuomorphic design toward “flatter,” more minimalist design approaches, as seen in Google’s Material aesthetic, and really, across the web and our various devices.Of course, as Newton’s third law states, for every action, there’s an equal and opposite reaction. Many designers feel that the flat design trend has taken the “soul” out of design. We expect to see this conversation continue across 2017, but look forward to it becoming a productive dialogue that never loses sight of the heart of our design work: the content.2. Better collaboration between designers, and between designers and developersAs design has taken a greater and more influential role in shaping businesses, more and more attention has been paid to designers’ collaboration with both their fellow designers, and their developer colleagues.The emphasis on designer collaboration has arisen in part from the massiveness of the web and mobile apps we’re building these days. Gigantic platforms like Google, Facebook, Twitter, and LinkedIn require not only huge design teams working on disparate aspects of the platform, but also better ways for designers to stay on the same page — and that means more collaboration, and better communication.All kinds of tools have arisen to help facilitate that collaboration, from the shared templates and dashboards in Webflow’s Team plan to the real-time, shared canvas of Figma — and you can bet 2017 will bring both improvements to those platforms, and all-new options.On the designer-developer collaboration front, lots of attention has been focused on the all-important handoff stage. Where designers used to hand off massive packages of static images and specs, they’re now sharing dynamic visualizations enabled by tools like InVision, Marvel, and UXPin — or doing one better by exporting real, production-ready code from Webflow.As Carson Miller recently put it in his TechCrunch article “The future of front-end development is design”:It is only a matter of time before design and prototyping tools replace front-end development altogether, seamlessly producing a high-quality front-end code base for your framework of choice.And at Webflow, that’s a future we can get behind. Because we’re helping build it.3. Improved design-to-development workflowsAs design and prototyping tools for the web gain maturity and sophistication, the traditional handoff deliverable has transformed from the aforementioned static files to more dynamic visualizations that range from animated Keynote files to fully functional websites. These more dynamic deliverables shorten the feedback loop, simultaneously improving design and dev team agility and lowering frustration. They also facilitate better communication with clients. In fact, for many users of Webflow, client meetings have become actual live working sessions, where designers are able to quickly bring ideas to life so everyone can experience them almost immediately.Next up, product designer Gadzhi Kharkharov:Gadzhi Kharkharov, Product Designer4. Big, bold typeAs the design world comes to the consensus that our focus should be on content, more and more websites feature lines of resonant, inspiring copy set in type that’s just as big and bold as the statement itself.The #MadeInWebflow Heco PartnersPomerleauFramerAs you’ll have noticed from the sample screenshots, “big” and “bold” doesn’t necessarily refer to the weight of the font! Rather, it’s about dedicating significant screen real estate to a single, simple yet all-encompassing statement about the product or service. And, refreshingly, a lot of these statements seem clear and to-the-point, free of the bloviated claims to disruption and greatness we’ve seen a lot of lately. (Okay, “design the impossible” might be bloviated, granted.)In a world that’s as fast, busy, and information-overloaded as ours is, these concise yet powerful statements will become bread-and-butter for companies of all kinds.5. Complex layouts rooted in graphic design principlesIf we want to predict the evolution of web design (at least in visual terms), we should refer to the evolution of graphic design.For the past few years, web design layout has been constrained by CSS’s limitations, but new tools like flexbox and CSS grid (coming in March 2017!) will allow for much more expressive layouts on the web.Our main challenge now: understanding how these new web layout methods should work in the world of responsive design.You can see some examples of what we can expect here (as long as you’re using a browser that supports CSS grid, like Firefox Nightly, Safari Technical Preview, or Chrome Canary):The Experimental Layout Lab of Jen SimmonsNote the Merz-esque style of her hero section, a clear callback to graphic design’s evolution, and its ongoing conversation with aesthetic movements.Grid by ExampleHead to the Learn Grid Layout page for more examples.6. More SVGsSVGs (scalable vector graphics) present web designers and developers with a lot of advantages over more traditional image formats like JPG, PNG, and GIF.The key advantages of SVGs come through loud and clear in the format name itself: scalable and vector. Instead of being raster or pixel-based, SVGs are composed of vectors: mathematical descriptions of the object’s shape. This means SVGs are resolution-independent, so they’ll look great on any screen, on any device type. No need to worry about making everything retina-ready.But that’s not all. SVGs also rock because they don’t require any HTTP requests. And if you’ve ever run a page-speed test on one of your websites, you’ve probably noticed that those HTTP requests can really slow down your site. Not so with SVGs!Plus, you can animate them!Now let’s hear from product designer Nathan Romero.7. Constraint-based design toolsResponsive design has completely transformed how we browse and build for the web.But, oddly, it hasn’t really changed how design tools work, in general. With obvious exceptions like Webflow, most of the popular design tools require you to simply rebuild the same screen over and over for different device sizes and resolutions.In an industry that’s all about rapid development, ideation, and launches, that massive time sink just isn’t sustainable.Hence a new wave of design tools (such as Figma) that use the idea of constraints to lessen the amount of repeated work designers have to do when building cross-device layouts. These tools focus on the spatial relationships between elements and strive to preserve them as composite elements are resized by devices and users.Less work for designers for the win.And now, over to Ryan Morrison, senior visual designer.Ryan Morrison, Senior Visual Designer8. More and brighter colorAs movements like minimalism and brutalism came to the fore in 2016, designers sought ways to infuse more personality into their design work that still worked within those stripped-down aesthetics.And in at least a few cases, bright, bold color became the natural answer.Witness Asana’s color-drenched redesign.And the much-derided, but undoubtedly brand-revivifying, Instagram app icon redesign.Not to mention just about everything Stripe does.As you can see, it’s not just about bright, enthusiastic color either. Gradients also came back in a big way, blending and blurring those exuberant hues into spectra reminiscent of a noonday sky or a splashy sunset.There’s a sort of synthesized naturalism to this reemergence of bright hues and bold gradients, and I personally look forward to seeing more of it in 2017.Though maybe we could turn the brightness back down below 11 this time around? Looking at you, Asana.9. More focus on animationAnimation has long played a key role in our digital interfaces, and there’s no reason to think that’ll abate in 2017. In fact, as designers get more and more visual tools to help them build engaging and smile-sparking animations, we’re sure to see them become both more prominent and more refined.The latter characteristic will become particularly important as it becomes easier to create animations. At 2016’s Design & Content Conference, animation guru Val Head stressed that designers should look to their brand voice and tone documentation when building animations to ensure that they reinforce the tone content creators are aiming for. This helps ensure that animations perform meaningful, on-brand functions for users, instead of just inspiring migraines.10. Unique layoutsThe year 2016 — much like the last several years preceding it — featured an ongoing debate about web design either dying, or losing its soul.Overdramatic as the web-design-is-dead argument may be, you can’t blame any creative for seeking innovative ways to present content to readers. And one of the most enticing methods for breaking out of the box-centric layouts many blame responsive design for is the broken grid.This approach seeks a way out of the meticulously aligned and “boxy” layouts we’ve been seeing a lot of lately with a variety of what might seem like visually jarring techniques. These include:Overlapping typographical and graphical elements, as seen on…The OutlineBauhaus-ArchivSeemingly random image and text placements, as seen on …EpicurrenceHeco PartnersNext up, Nelson Abalos, Jr., customer support hero and host of the Webflow Workshops11. FlexboxIf you haven’t dived into flexbox yet, you’re in for a treat. This relatively “new” CSS layout module offers both incredible responsive-friendliness in its functionality, but also makes a lot of sense to visual designers used to manipulating objects on the canvas with the align and distribute tools offered in the likes of Sketch and Illustrator.And with every modern browser (and no, I’m not counting IE11) now fully supporting flexbox, there’s no reason not to dive in — as long as your audience isn’t full of IE diehards.Of course, flexbox can take some getting used to if you’re super comfortable with the other, very different layout modules. So if you need some help wrapping your head around flexible boxes, check out Flexbox Game.Okay, what do you think, Waldo Broodryk, customer happiness hero?12. Complex CSS grid layoutsComing up hot on the heels of flexbox in the race for newer, better layout modules is CSS grid. As Chris House, creator of “A Complete Guide to Grid” puts it:Grid is the very first CSS module created specifically to solve the layout problems we've all been hacking our way around for as long as we've been making websites.While flexbox helps us solve some seriously aggravating and long-standing web design problems like vertical centering, it really wasn’t intended for use in full-page layouts. (Though it’s certainly capable of them.) Grid, on the other hand, was built for full-page layouts. And like flexbox, it allows you to easily rearrange content order for different media queries.Grid isn’t yet ready for use in the wild, but that just gives you some time to familiarize yourself with the spec. Which is great, because it’s going to be big.If you want to start playing with CSS grid today, here’s how:In Chrome, go to http://chrome://flags and enable "experimental web platform features”In Opera, go to http://opera://flags and enable "experimental web platform features”In Firefox, enable the layout.css.grid.enabled (or install Firefox Nightly)13. A focus on designing for content delivery, personalization, and conversionOne consequence of an increased focus on design as a means of effectively delivering content will be a stress on delivering said content to the right person at the right time — all with an eye to increasing desired actions, naturally. (All good news for you content strategists out there!)Personalization of content has been an extremely hot topic in content circles for quite some time now, but no one seems to have perfectly cracked that nut yet. Essentially, the goal is to serve up content based on characteristics like:Demographics: Who is the visitor (professionally and/or personally) and where are they coming from?Behavior: What is the visitor doing now? What have they done on your site in the past?Context: What device and browser is the visitor using? How did they arrive at your site? Are they logged in or logged out?We’ve seen some interesting experiments in this direction across the web, many of which revolve around a manual personalization of content recommendations by the user, recommendation of “related” reads, and some algorithmic solutions more akin to what Facebook is capable of doing.Fubiz features manual personalization through its “Creativity Finder,” a conversational-style form that lets you pick from a range of predetermined options about you, your location, and what you’re looking for. It’s a bit “low tech,” but it does offer a feeling of agency most content platforms don’t really offer.FubizRedshiftA step up from that is Autodesk’s new Redshift blog, which deepens the level of user agency by offering a range of manual customization options like:Following topics and authorsCustomizable feedHighlighting for comments and sharingBookmarkingIt’s mostly stuff a savvy reader can achieve on their own, but Redshift dramatically simplifies those functions. And more importantly, it represents a shift away from a paradigm that views blog posts as the content version of vaporware, turning it into more of an evergreen learning resource.If a lot of Redshift’s functionality sounds familiar, it might be because it’s largely replicated from Medium. Unlike Redshift, though, Medium has the advantage of a much larger base of readers and writers, not to mention tight integration with Twitter — all of which boost its ability to algorithmically recommend content to you.All of these content personalization methods epitomize a view of product design as a method of finding the intersection between user needs and business needs. Readers want to be able to save, share, and customize the content they see — and the company can use that data in a host of ways. So, win-win.Of course, it’s worth remembering that conversions aren’t the only metric content personalization can drive. Personalization of help documentation can help lower support request volume. Educational materials can lower churn and improve lifetime value. But it’s not like conversions will ever not be valuable.And now for my two cents:14. More focus on conversation (yes, bots, but also...)You might call 2016 the year of the bot — though whether it’s been the beginning of the bots’ triumph or just a somewhat underwhelming launch is very much open to debate.That said, if the volume of bot-related launches on Product Hunt and Google’s deep integration of Assistant into Android are any indication, 2017’s going to see a lot more bots popping up across your life.But bots are really just a specific instantiation of a more abstract, and thus more pervasive, idea: that conversation is an interface. And we’re likely to see that idea shape a lot of 2017’s top design work.What this might mean, exactly, we’ll have to wait and see. But possible impacts include:An even greater interest in “human” language (more good news for content strategists!)Increased capacities for writers and content strategists to act as UX designers and bot developersEven more investment in so-called “user-generated content,” creative communities, fora, etc.More conversational/natural-language forms (at present, the form is the fundamental unit of product design — in 2017, we might see that paradigm shift from form to conversation)Attempts to transform the comment section from the internet’s sewer into fonts of “engagement” and new content — an effort already kicked off by the Coral ProjectHopefully, this continued interest in bots and AIs will help them better understand what the hell we’re talking about.15. The fight against fake newsIllustration by New Yorker cartoonist Joe Dator.The 2016 U.S. presidential campaign taught us all a lot about how the web can influence sociopolitical realities, and one of the foremost lessons was:Misinformation is fast, easy, and cheap to produce; super profitable; and capable of severely impacting public perception of candidates.Obviously not something that (most of us) who create and distribute web content were excited to see revealed.But every problem represents an opportunity. And true to form, web designers, product designers, and developers worldwide have jumped at the opportunity to fix this particular broken window. Here's just a small sampling:Facebook’s Mark Zuckerberg called the percentage of fake news “relatively small,” but went on to outline 7 steps Facebook is taking to help fight misinformation.A group of university students has built a Chrome plugin called FiB that labels news stories as “verified” or “unverified” right inside the Facebook UI.Google and Facebook have both stated that they’ll limit the flow of ad dollars to fake news sites via their advertising tools.Popular Twitter account Saved You A Click launched a spinoff called Saved You A Trick to identify fake news stories.Ultimately, the more programmatic methods and monetary methods proposed by Facebook, Google, and the FiB team will prove the most scalable and effective. But more human methods like a stronger commitment to journalistic ethics and tools and resources designed to help people be better readers will undoubtedly be needed as well.Because as with any attempt to control the flow of information, there’s always the possibility of control being exercised the wrong way. And that means it’s ultimately up to us to stop the creation and spread of misinformation.16. More peeks inside design (and content)Over the course of 2016, a number of design teams created and popularized their own blogs as a way to offer insights into process and, perhaps, humanize the brand to a certain extent.Content like this used to be focused primarily on recruitment — attracting new hires by conveying a sense of what’s it like to design, or engineer, or write within a particular company.But in 2016, the focus appeared to shift in 3 new directions:BrandHumanizationHelpfulnessThese 3 strains can be pretty hard to untangle, and the most popular of these design blogs do all three with panache. They also tend to have a particular focus that sets them apart as more than “Brand X’s design team blog.” But again, it’s not always obvious.With the success of the following design-and-content blogs, brace yourself for many more in 2017:Facebook.designFoci: Process and toolsSeveral People Are TypingFoci: Slack, workplace productivity, and content strategyGoogle DesignFoci: Google, process, toolsShopify UXFoci: UX (i.e., design, content, dev, research)17. A new designer deliverable — code — created in new waysIn his TechCrunch article “The future of front-end development is design,” Carson Miller writes:Coding is going to look dramatically different in the future. In fact, the line between design and development may no longer exist.A conversation about the article sprung up on Twitter, where Austin Knight noted:Many designers and devs that I know would prefer to work visually, but work in code out of necessity.There are many drivers behind this emerging reality, includingThe need for fast, iterative product developmentUser need for more equivalency between outputs and inputs (i.e., most painters don’t paint with code)Increasing sophistication of code-free design toolsAnd since Webflow’s one of the last, we’re all in on this future.18. Virtual reality … on the webGiven our already firmly founded tendency to think of the web as a kind of alternate reality, this is a bit inception-y. But there’s no denying that VR is going to affect the web in a big way in 2017 — even if browsers won’t be ready to support it. If you’re eager to try it, check out the Web VR site.
How do you create a branded email template?
Something about the standards600px is width when email is correctly displayed because few people will use the horizontal scroll that appears if message is too wide. Users prefer habitual actions. Don’t forget about smartphones and tablets which adapt emails in their own way. This width will protect you from many troubles and make your email to be displayed just as you planned.SizeSize is among the crucial email campaign parameters: there are no guarantees that your email will be correctly displayed in Gmail and Yahoo! Mail when it’s too massive. Both Gmail and Yahoo Mail reduce email size when it overpasses these values:102 kb size limit for Gmail100 kb for Yahoo! MailThe rest don’t reduce the sent message. 100 kb limit is often too small, and it’s not enough to make an email template. Size often depends on email editor you use. There is usually an additional code that will be added automatically when you create your newsletter design template. You can remove this code manually and significantly reduce your email size, or simply choose an email editor that is able to do this.PreheaderPreheader is an item that contains info appearing right below the subject line and may really motivate to open inbox message. So add the really important info to make user read the whole content.In the email itself this field is rather technical, you shouldn’t make it too large or place any extra items there. Optimal height should be 50-65 px.If there is no preheader in your newsletter design, anything may come to your email randomly - from Alt Text below the first picture to some technical data.Let's take a look at some successful examples of email header where preheader doesn’t attract extra attention but at the same time it’s quite informative:Subject lineThe most common block height (if there’s no menu or massive logo) is 70 px. When there is menu bar, subject line is 150 to 200 px high. Subject line height over 300 px isn’t suitable to view.There are thousands of possible newsletter design ways but people choose the one that fits the corporate style of company's website, supports mobile extension, and at the same time is user-friendly. Classic options are logo and website categories, but sometimes menu is transferred to email footer to save the precious first screen.For example, some popular cases of its use:BannerThe most common used images are 640x480 px. You can find a lot of examples with these email settings in Pinterest, Google or any other search engine. It's better to choose a high resolution image, a bit larger than it will be displayed in email. This way, adaptivity won’t reduce the quality and email doesn’t lose its quality.Many designers make experiments with banner sizes because length may differ. Width is limited only by the size of template you choose.An example of a successful brand:The body of a messageThis block contains info email is opened for. The maximum length of text content should be about 500-600 px. It’s enough to emphasize any topic of 5-7 sentences.Length of the text. The common recommendation is 45-75 characters for one line. If you use for mobile version the same font as for desktop then about 45 characters per line is enough, and 75 characters when maximum template width is 600 px.You are free to use as much text as you need without affecting the total size of email. But remember: the longer content you use, the less likely that users will read it to the end.Products location. The optimal way is to place three products in one line, so it’s much easier for clients to view them.Check the pics filesize. The bigger is image size, the longer it will be downloaded. About half of users won’t wait, so you lose clients.Call to action. It's not only successful headlines and pics but also buttons. They seem to assist reader with his next step. The main requirement for CTA button is to be noticeable, but it also has to fit the email design. There are no size limits. The clearer call to action you add, the more conversions you get.FooterCompanies often design their messages footers with menu and full address, so they are larger than standard versions of this item.Some marketers always try to follow the "40% pics and 60% text" rule, so they add privacy policy statements or any other additional info to email. This is a common practice for foreign companies, but this info is relocated to the bottom for the convenience of users because not everyone reads it but only those who are really interested.Summing up600 px rule is still actual but it’s not a strict requirement anymore, so you can apply it depending on your preferences. There are no more limits that determine settings of email elements. The most important thing is to use the content that is really useful and relevant for your audience.As you can see in this article recommendations and examples, modern marketers are engines of revolution in email marketing - they are still continue to break the limits in emails design, so can you.
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