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Time is up.The results are in.Influencer marketing is here to stay.To answer the question: no, the time of influencers is not gone. The truth: it's still on the rise and it's fast evolving.A survey found out that more than 80% of brands plan to increase their influencer marketing budgets.A recent study reported that 49% of consumers say they rely on recommendations from influencers when making purchase decisions.While a research said that influencer marketing delivers eleven times higher ROI than traditional forms of marketing.The statistics don’t lie.Influencers of today are not just popular individuals or celebrities. They are experts in their field. Consumers trust what they say and recommend. They add credibility and they build confidence.For me, personally, there are three main reasons why the power of influencers is growing:Consumers trust traditional advertisements less and less.The influencers have built a strong following and authority.Consumers are engaged in multiple social media platforms.Because of these reasons, I think influencers and influencer marketing will not be gone this year or in the near future. I see it as something that will continue to evolve.The marketing approaches change as the buying consumers develop. Influencer marketing is not only used in retail and e-commerce businesses today. It is now being utilized by sales, software, and other tech companies as well.If you're interested in the best sales influencers today, I suggest that you download this Tenfold eBook:Top 100 Sales Influencers.Thanks!

77% of companies have a content marketing strategy. Every year, marketers should revamp their strategies on content marketing. Do you know how to adapt your content marketing strategy to fit the demands of 2020 marketing?Here are 2020 content marketing trends you should know, based on the Global State of Content Marketing Report by SEMrush.Content Marketing StrategyIn our content marketing survey, only 38% of participants said they evaluate their strategy as average. This is why the overall content marketing strategy is one of the key focuses this year.Creating an Excellent StrategyOnly 9% of our respondents said they describe their content marketing strategy as “excellent.”What makes a content marketing strategy excellent? There are several differences that separate an effective strategy from an average one:Knowing your audienceSetting goalsPromoting contentBlog and content qualityContent marketing goes beyond creating engaging content. Marketers need to create an excellent strategy that produces results.Measuring Organic Traffic76% of our participants measure their content marketing success via organic traffic growth. Most of this traffic comes from search engine results, updating and repurposing content, video content and video search engine results, and tracking the customer’s journey.Why should you focus on measuring organic traffic? Organic traffic comprises one of the biggest factors when developing leads and even acquiring new customers. Measuring organic traffic will also measure the success of your SEO efforts, such as the keywords you use.Lead-Driven Content75% of survey respondents are using content to generate more leads. Lead-driven content marketing provides a strategic approach to content creation and promotion. Content needs to be valuable, educating the reader and enticing them to take action.In addition, brands should publish content consistently to generate more leads. This includes written and visual content.However, creating lead-driven content is also a major challenge. 54% of our respondents say they struggle to create lead-driven content. There are many reasons why and some of them are out of your control.For example, buyer preferences are constantly changing. Not all types of content are effective (we’ll explain more about this point later in the article). Not all readers become leads the first time they find your website.For brands, it’s essential you track the leads you gain from content to discover what’s successful and what isn’t.Smaller Content Marketing Team and Increased OutsourcingYour content marketing strategy is only as successful as your team. But how should you go about creating a content team?78% of our respondents say they experience more success hosting a smaller content marketing team (between one and three members) and outsourcing additional tasks. At 53%, writing is the most outsourced skill.What should you look for in a content marketing professional? Our respondents desire these skills and experience:MarketingSocial mediaSEOResearchEditingSoft skills you should look for include:LeadershipAbility to make deadlinesExcellent communicationWhy are more brands outsourcing their content creation? Outsourcing is not only cost-effective but brands receive high-quality content that’s delivered on time. In addition, not all on-staff content marketers have time to consistently produce content.As well as writing, our respondents say they frequently outsource graphic design, video design, and animation.Does this mean you should only outsource your content marketing efforts? 60% of our respondents said they don’t outsource their content creation. In addition, in-house content creation is increasing. This survey states 32% of businesses say they create their own content and don't outsource.Growing Budgets62% of our respondents state they’re increasing their content marketing budgets. In 2019, the majority of companies spent $10,000 on content marketing. Now businesses will spend even more this year.Take TV and film streaming giants Netflix as a perfect example. They plan on spending over $17 billion on content creation in 2020.Creating ContentEvery brand achieves content marketing success differently. Some types of content work well for some brands and not as well for others. But there are content creation trends all businesses should know in 2020.Blog Writing Is the Most Popular Type of ContentMost brands create blog posts and also receive the most success from their blog posts. That’s what 86% of our respondents said. Producing blogs is the easiest way to increase brand awareness, educates your readers, and helps you connect with your customers.In addition to blog writing, most brands produce emails, case studies, and success stories.Visual ContentEven though 28% of our respondents create videos, video and visual content is in demand. 37% of our respondents say visual content is the most efficient content marketing tactic. Next to video content, marketers desire infographics.90% of the information our brain transmits is visual and our brain processes visual information 60,000 times faster. This is why 40% of consumers respond better to visual content over written content.How should brands go about making visual content? Most of our respondents have visual content professionals on staff. 30% of our respondents have an in-house designer and our respondents also mention they outsource video and graphic design.Blog LengthLonger articles are still more successful than short-form content. Longer articles of over 3,000 words receive 4x more shares, 3x more traffic, and 3.5x more backlinks than shorter-form content.The main reason behind long-form content success lies in SEO rankings. Google is able to crawl longer content easier, recognizing more keywords. Longer content is also more valuable to the reader and holds more information, which is why longer content receives more backlinks.Longer HeadlinesLonger headlines, consisting of over 14 words, perform better than blogs with shorter headlines. Blogs with longer headlines receive 2x more shares, 2x more traffic, and 5x more backlinks than blogs with shorter headlines.However, optimizing your headlines for performance is more complex than marketers think. Google has specific standards for headline length — Google only displays the first 50-60 characters of a title tag.Marketers should also know how social media channels display headlines. While LinkedIn will display as much as the first 120 characters of a headline, Facebook will only display the first 40 characters.Lists Still DominateArticles with list headlines receive 2x more social shares and 2x more traffic than other types of headlines.List headlines are more specific than other headlines, such as “guide” and “everything you need to know.” Listicle headlines interest the reader more, informing them of what they will learn from the article.H2 and H3 Tag Usage36% of articles that use H2 and H3 tags receive more shares, traffic, and backlinks. H2 and H3 tags help break up the article. The modern web reader skims an article, so the use of tags helps readers find the exact area of the article they want to read.Trending TopicsWhat if you host a blogging website and want to produce evergreen content? Certain topics are trending in 2020. Some of these blog topics include:StrategySocial mediaSEOStatisticsAIBloggingContent ideasToolsVisual contentTrendsStartupE-commerceInfluencer marketingBeautyTravelSalesROIJobEmail marketingAudience researchWhat if your business is in a specific niche? Start with questions. Search forums such as Reddit, Quora and find questions consumers are asking. Answer their question but also write a blog about the topic.If you can’t find any consumer questions, create an industry FAQ and continue adding to the list when a customer asks a question.More industries are also writing State of the Industry blogs. State of the Industry blogs looks at the current conditions of a niche. They detail the legislative, economic, and regulatory aspects of the industry.State of the Industry blogs also includes a downloadable document with more insight. These are usually available for free.KeywordsThe highest-performing keywords related to content marketing include:Content marketing strategy (6,600 searches)Content marketing institute (5,400 searches)Content marketing agency (3,600 searches)Content marketing examples (3,600 searches)Content marketing definition (2,900 searches)Content marketing plan (2,900 searches)Content marketing world (2,400 searches)and moreAll of these keywords have high monthly search volumes, making them effective to use in your content.Is keyword research changing in 2020? You’re still finding keywords with high monthly traffic, keyword relevancy, and competition.But the prevalence of voice search is changing keyword research. Instead of optimizing your content for a general keyword (i.e. "SEO"), find phrases your consumers could be asking their AI (i.e. "how do I rank better in Google searches?").Social MediaTo amplify the success of your content, promote all content on your social media. 94% of responders say social media is the most effective content promotion platform.Use these hashtags when you promote your content:#digitalmarketing#marketing#seo#socialmedia#smm#socialmediamarketing#content#onlinemarketing#business#growthhacking#blogging#startup#bigdata#ai#influencermarketing#emailmarketing#infographic#analytics#machinelearningIt’s also important to use social media influencers in your social media marketing strategy. For example, the most prominent content marketing influencers are:Mike Schiemer (@MikeSchiemer)Evan Kirstel (@evankirstel)Jeff Bullas (@jeffbulllas)Larry Kim (@larrykim)Ben Kamau (BenKamauDigital)Michael Brenner (@BrennerMichael)Rebekah Raddice (@RebekahRaddice)Isabella Jones (@IsabellaJonesCI)Jonathan Aufray (@JonathanAufray)Kirk Borne (@KirkDBorne)Bryan Kramer (@bryankramer)The Startup Nerd (@startup_nerd)Nika Stewart (@NikaStewart)Mike Quindazzi (@MikeQuindazzi)Antonio Grasso (@antgrasso)Marsha Collier (@MarshaCollier)Chris Do (@TheChrisDo)Kevin Lim (@_KevinLim)Franz Russo (@franzrusso)John Abraham (@iamjohny94)Twitter is especially vital to your content marketing efforts. 72% of Tweets are more successful when they include links. Images dominate visual content — 50% of Tweets utilize images. However, 32% of Tweets feature no visuals and are still successful.Key TakeawaysTo sum up the state of content marketing in 2020, here are the key takeaways of the article:Content marketing strategy. More marketers are focused on perfecting their strategy. One of the ways they will do this is by measuring their content’s organic traffic and lead generation.Brands should also increase their content marketing budgets, building a strong in-house team and outsourcing content creation.Content creation. Blogs still dominate as the most popular type of content created. But visual content is becoming more widely used. It’s more important than ever for brands to ensure they write long-form content separated with tags and that feature effective headers.Social media. Social media promotion is the most effective form of blog promotion. To amplify your promotional efforts, use high-performing hashtags and seek help from influencers. When using Twitter, Tweets with links and images are the most popular.View More Content Marketing ResearchWant more content marketing resources? Learn more about the State of Content Marketing Report