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1. Marico is named after its founder, Harsh Mariwala, whose grandfather - Vallabhdas Vasanji - came to be known as Mariwala because of his proficiency in trading pepper, which in Gujarati is known as Mari.2. BSE was founded as 'The Native Share & Stock Brokers' Association' in 1875. Its famous index is called the Sensex which stands for Sensitivity Index. Bombay Stock Exchange (BSE) is the biggest stock exchange in the world in terms of the number of listed companies on an exchange with over 5,500 listed companies. BSE is also the oldest stock exchange in Asia.3. Infosys’ IPO was undersubscribed but Morgan Stanley bailed the company by picking up 13% of equity at the offer price of Rs 95 per share. Infosys shares opened at Rs 145 a share, almost a 60% premium on the day of listing.4. Wipro stands for "Western India Palm Refined Oil Limited". It was incorporated on 29 December 1945 in Amalner, Maharashtra by Mohamed Premji and later abbreviated to "Wipro". It was initially set up as a manufacturer of vegetable and refined oils in Amalner, Maharashtra.5. Amalner's (Maharashtra) residents hold Rs 3000-crore worth shares of Wipro. Shantilal Jain, who worked at the factory in Amalner, bought one share at a face value of Rs 100. The worth of that Rs 100 share, after adjusting for splits and bonuses, is now Rs 5.5 crore. Jain, who is 77, has sold some of it but still holds stock valued at more than Rs 1 crore.6. Dmart has 1/10th of stores when compared to Future Retail, and yet Dmart earns a higher net profit and almost the same revenue.7. One of India's finance minister founded TTK Prestige. It was in the year 1928 that T.T. Krishnamachari, the fourth finance minister of India founded TTK Prestige, one of the oldest business houses in the country today.8. Birla family owns World’s second-largest mobile company (Voda-Idea), the largest Indian Fashion company, World’s largest Aluminium rolling company and operates in over 35 countries.Birla Haveli in Pilani, Rajasthan – This is where the story began – A journey of Asia’s richest business family. The business empire was started by a small cotton trader, Shiv Narayan Birla way back in the 1860s.Currently, the Birla Company has transformed into multiple companies in over 35 countries and together it has more employees than Apple, Johnson & Johnson and Airbus combined.Here’s what the companies are into!9. KPIT was Co-founded in 1990 by Ravi Pandit and Kishor Patil as KPIT Infosystems."KP" stands for Kirtane & Pandit which is a CA firm started by Mr. B.R Pandit. (Father of Mr. Ravi Pandit).10. Trivia - Did you know Hinduja Group owns the World's largest detonator company (GOCL Corporation)? More in quotation below.“Just near the Buckingham Palace in London, the Hinduja’s own a 25 bedroom 500 million USD house. Hinduja Family is now the richest family in the United Kingdom!Hinduja Business Empire was started way back in 1914 by a small trader from Sindh, Seth Parmanand Hinduja. He started trading goods between India and Iran. And 5 years later he established his first international office in Iran.Now (100 years later) it has transformed into a multinational conglomerate with a presence in 100+ countries and 125000+ employees.11. Dabur stands for Daktar Burman (Da+Bur). It is an iconic company in India which is more than 130 years old. In the mid-1880s, an Ayurvedic practitioner Dr. S.K. Burman concocted medicines for diseases like cholera and malaria. He went on to set up Dabur India Ltd in 1884 to mass-produce his Ayurvedic formulations. The current chairman, Dr. Anand Burman, and Vice Chairman Amit Burman are part of the fifth generation of the Burman family.12. Indigo means India on the go and the reason why all their flight names start with 6E is to rhyme with Sexy.13. Rs 25000 invested in Motherson Sumi IPO is now worth Rs 4.5 Cr today at CMP of Rs 100. You would be holding more than 3.84 lac shares of the company today if you had just 1000 shares of the company during the year of the IPO in 1993. That's due to the number of splits and bonuses given by the company to shareholders in its 26 years of listing years. Rs 4.5 crore value includes around Rs 40 lakhs plus in dividends alone. If you consider the value at all-time high of 270 then those 1000 shares would be worth in excess of Rs 11 crores.14. When Faith meets the financial world -Tirumala Tirupati Devasthanam (TTD or Tirupati Balaji) opened a demat account in 2015 at Stock Holding Corporation of India to keep the donated shares. This is the first globally for shrine management.15. Nevill Vintcent (a South African Aviator and World War I British Royal Air force veteran) seeded the idea of starting an airline to JRD Tata. The duo started Tata Airlines in 1932. Nevill was to get 1/3rd of profits and all investments were to be done by Tata Sons.16. The Tata group has 24 listed companies. Do you know them all?17. India is globally the 2nd largest footwear producer after China. India’s footwear production accounts for 9% of the global annual production of 22 billion pairs China produces over 60% of the total. (Source - Khadim Annual Report)18. Dr. Lal Path Labs was started in 1949, by the late Dr. S. K. Lal. The first laboratory was set up by Dr. S.K Lal in Delhi, India. Dr. Lal was a Junior Doctor in the British Indian Army.19. Out of the total 1,730 CNG stations in India, GAIL operates 1,114 CNG stations representing 64% share.20. Larsen & Toubro originated from a company founded in 1936 in Mumbai by two Danish engineers, Henning Holck-Larsen and Søren Kristian Toubro. The company began as a representative of Danish manufacturers of dairy equipment.21. Bajaj Finance is the top lender in consumer electronics, digital and lifestyle products, helping fund 1 out of every 4 flatscreen TV sets sold in India.22. Tata Sumo got its unique name from the former MD of Tata Motors, Sumant Moolgaokar. The name Sumo is the result of joining the first syllables of his first and last name. The iconic MPV became one of the best-known vehicles around during its era.23. Naukri has 6.3 crore resumes in its database as of 2019. 627 million Internet users in India. Labour force participation rate 54% (2018), so 339 million who are internet users and in the labour force. So Naukri has ~19% of the addressable market's resumes.24. ACC Limited stands for The Associated Cement Companies Limited. It was formed In 1936 when ten cement companies belonging to Tatas, Khataus, Killick Nixon and F.E Dinshaw groups were merged.25. Cipla was founded by Khwaja Abdul Hamied as 'The Chemical, Industrial & Pharmaceutical Laboratories (C I P L A)' in 1935 in Mumbai.26. Voltas Limited was incorporated on 6 September 1954 in Mumbai. It was a collaboration between Tata Sons and Volkart Brothers (Vol+Tas). It is an Indian company specializing in air conditioning and cooling technology.27. A listed dairy company founded by a CM?Heritage Group - Founded in 1992 by Telugu Desam Party Chief and also the ex-CM of Andhra Pradesh Shri Nara Chandrababu Naidu. Future Retail bought Heritage Foods' retail business in Nov 2016.28. Reliance retail is unlisted and is a behemoth. Its sales, stores, EBIT, area is more than all retailers combined!29. When we hear Reliance Industries, we think of oil, telecom or retail but do we think of Mangoes? But RIL is also one of the top exporters and growers of mangoes! Here's the story!Let’s quickly go back to 1997. One of the biggest weaknesses of Reliance at that time was the huge amount of pollution it was causing. So after seeing this as a threat from the Pollution Control Boards, Reliance began to convert the wastelands of Jamnagar into a mango orchard near the refineries as way to control pollution.Reliance Industries, Essar Group and Sanghi Industries which are better known for their largest single-location refineries and cement plant are also amongst the country’s leading mango producers. Reliance Industries grows 127 varieties of mango in a 600-acre green belt at its Jamnagar Refinery complex and looks to beat Israel and Brazil in productivity.These countries produced 8-10 tonnes of mango per acre against India’s average of 3-4 tonnes. Reliance has named the mango orchard Dhirubhai Ambani Lakhibag Amrayee after a mango grove Mughal Emperor Akbar created in the 16th century. Akbar had planted 1 lakh mango trees in the estate he called Lakhibag in Darbhanga in Bihar, the Ambani Lakhibag has more than 1.38 lakh trees. Reliance encourages farmers to visit its orchards and learn from its innovative practices. It also distributes 1 lakh free saplings to farmers every year, says Nathwani, who was a close confidant of Dhirubhai Ambani. (Book Source – Business Maharajas by Gita Piramal)30. No Indian Institution was affected as badly as ICICI bank by the global financial crisis. So deep were the concerns over ICICI bank at that time that Infosys, whose founder NR Narayana Murthy was once on the ICICI bank board, withdrew Rs 1000 Cr of its fixed deposits with the bank and moved them to the State Bank of India. The main trigger for this panic was that ICICI Bank’s global ambition had resulted in the private lender being the only institution to be directly hit by the Lehman collapse because of its UK arm’s $80 million USD exposure to the failed investment bank.31. The Origins of Godrej Industries. How one newspaper Ad created one of the most known consumer companies in India and created the iconic almirah and locker.Godrej Industries was started by Ardeshir Godrej. He was an unsuccessful lawyer, and later he started manufacturing surgical equipment but failed again. He worked as an assistant as well in Pharmacy store but left that too. One day he read a newspaper article by the Police Commissioner of Mumbai who called for better security of Homes & Offices due to the rise of burglary incidents. After reading that, he decided to try to make the best lock. He learned all about locks, took a loan in 1897 and in a tiny shed in Central Mumbai, the 29-year-old started manufacturing anchor brand locks.Currently, the company has 3000+ acres in Mumbai!32. Spicejet was incorporated as Modi Luft in March 1984 when the company was established by Indian industrialist S. K. Modi along with Lufthansa (and hence the name Modi Luft) to provide private air taxi services. Its ticker symbol is still ‘MODILUFT’ on the BSE.33. Titan Company Limited (Titan), was a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO), commenced its operations in 1984 under the name Titan Watches Limited. Titan is the fifth largest integrated own brand watch manufacturer in the world.34. Bajaj Auto’s famous selling scooter ‘Chetak’ is named after the legendary horse of Indian warrior Rana Pratap Singh35. Dhirubhai Ambani ji is known to have actually ignited the equity investing flame in India. Here's a snippet from a book which confirms the statement. Fun activity - see the public individual shareholder numbers of RIL currently and compare it with number of brokerage accounts.Dhirubhai single-handedly energized the Indian Capital Market. Before the huge Reliance Petrochemicals issue, rough rule of thumb calculations suggested there were 30 lakh shareholders in the country. In 1988, the government reckoned there were 100 lakh shareholders. To arrive at this key statistic, it did not use sophisticated tools of calculation or market research but simply multiplied the number of Reliance debentures by three. Mr. Ambani was more thorough, he painstakingly garnered information on present and potential investors, and the quality of his data surpassed that of the biggest and best merchant banks.36. Did you know - Reliance petrochemicals IPO attracted second-largest shareholder number of 1.6 million in the world (Arnd 1995). 1st position was held by British gas with 3.1 million. This is just one of the many amazing facts on this oil to Telecom behemoth.37. When a World Bank team visited 24 leading textile Mills in India in 1975, they said only one factory stood out as excellent w.r.t developing country standards. That factory was of Reliance. The rest they described as slums. Book source- Business Maharajas by Gita Piramal.38. The supercomputer used in BSE is Tandem Himalaya.39. Did you know KEC was Asia's first power transmission company? Ramjibhai Kamani founded Kamani Engineering Corporation (KEC) in 1945 which became the 1st electric power transmission company in Asia and a pioneer in power transmission & railway electrification. Currently, it is India's second-largest manufacturer of electric power transmission towers and one of the largest Power Transmission Engineering, Procurement & Construction (EPC) companies in the world.40. IIFL was founded as Probity Research and Services Private Limited which provided research on the Indian economy, businesses, and corporates. The name was later changed to India Infoline Limited. IIFL was founded on Oct 17, 1995, by Nirmal Jain, a 1986 graduate from the University of Mumbai and an alumnus of the Indian Institute of Management, Ahmedabad. Mr. Jain was previously employed with Hindustan Lever Limited.41. Force Motors' original name was Bajaj Tempo. It is fully vertically integrated, making its own engines, chassis, gearboxes, axles, bodies, etc. for its entire product range. It is an Indian automotive manufacturer, the flagship company of the Dr. Abhay Firodia Group. From 1958 until 2005 the company was known as Bajaj Tempo Motors because it originated as a joint venture between Bachraj Trading Ltd. and Germany’s Tempo. It is India’s largest van maker.42. Varroc Engineering does 100% lighting for the Tesla Model S and the Model X. The company's other prominent buyers include Skoda Auto, Mahindra & Mahindra, Bentley Motors, Bajaj Auto and KTM.43. The company today known as BPCL started off as Rangoon oil company and thereafter Burmah Oil, an oil exploration company set up to explore the new discoveries off Assam and Burma during the British colonial rule of India.44. GAIL presently owns and operates more than 11500 km of natural gas pipeline and about 2300 Km LPG pipeline across India (Making it the World's largest pipeline infrastructure setup).If that's not enough, it plans to take this to 16000 km by 2020!Closest competitors - West-East Gas Pipeline: 8,707km (China)GASUN, Brazil: 4,989km (Brazil)Yamal-Europe Pipeline: 4,196km (Western Siberia in Russia to Austria)45. M&M was co-founded with Pakistan's 1st finance minister!Mahindra & Mahindra (M&M) was set up as a steel trading company in 1945 in Ludhiana as Mahindra & Mohammed by brothers Kailash C Mahindra and Jagdish Chandra Mahindra along with Malik Ghulam Mohammed. Anand Mahindra, the present Chairman of Mahindra Group is the grand-son of Jagdish Chandra Mahindra. After India gained independence and Pakistan was formed, Mohammed emigrated to Pakistan where he became that country's first finance minister. The company changed its name to M&M46. Edelweiss - Edelweiss was named after the Alpine flower that grows in harsh terrain. Mr. Rashesh Shah quit his job with ICICI in May 1995. He had savings of Rs 30 lakh and by mortgaging his house he put in another 20 lakh. The rest came from Mr. Venkat and other investors. Mr. Rashesh Shah promised his parents that the company would never lose money. He says "We haven’t lost money in any of the last 22 years".47. Sensex quadrupled from 1000 to 4000 in just 2 years! Sensex was published in the year 1986. It closed at 1001 points in the year 1990 and in the year 1992 it crossed 4000 points at 4019 points. The year 1992 saw a downturn on account of the Harshad Mehta Scam.48. India's oldest Share Mania witnessed in 1861-64 and its effects. Taken from the BSE book - The temple of wealth creation, A 143-year journey.49. So we all know that stock exchanges earlier had open outcry system meaning they shouted or used gestures for buying/selling. This is how it was done –50. TTK, CIPLA, CEAT, RPG are some famous companies in the stock market. But did you know they all have a full form?CIPLA – The Chemical, Industrial & Pharmaceutical Laboratories.JK tyres – Juggilal KamlapatjiRanbaxy – Randhirsinh GurubaxInfosys – Information System.KEI industries – Krishna Electrics Industries.MASTEK – Management and Software Technologies.MOIL – Manganese Ore India Limited.NLC - Neyveli Lignite Corporation LimitedNIIT - National Institute of Information technologyKRBL - Khushi Ram Behari LalPAYTm - Pay thru MobileSYSKA - Shree Yogi Sant Kripa Anant ( spiritual guru of the founding family)PCJ - Padam Chand GuptaPVR - Priya Village RoadshowABP - Anandabazar PatrikaRPG - Rama Prasad GoenkaTVS – Thirukku Vengaram SundramMDH - Mahashian Di HattiOYO - On your own roomsTTK - T T KrishnamachariDCB Bank - Development Credit BankNESCO - New Standard Engineering CompanyCESC - Calcutta Electric Supply CommissionACC - Associated Cement CompanyCEAT - Cavi Elettrici e Affini TorinoABB - Asea Brown BoveriINDIGO – India on the GOMRF - Madras Rubber FactoryWIPRO - Western India Products LimitedDabur - Daktar BurmanDena Bank - Devkaran NanjeeDS Group (Famous pulse candy maker) - Dharampal Satyapal GroupExide - Excellent OxideGMR - Grandhi Mallikarjuna RaoHIL - Hyderabad Industries LimitedHSIL - Hindustan Sanitaryware & Industries LimitedICICI - Industrial Credit and Investment Corporation of IndiaAMUL - Anand Milk Union LimitedEIH - East India HotelsCRISIL -Credit Rating Information Services of India LimitedICRA - Investment Information and Credit Rating Agency of India LimitedSENSEX – Sensitivity IndexSRF - Shriram fabricsDCM Shriram - Delhi Cloth Mills.DLF - Delhi Leasing and Finance.NDTV - New Delhi TelevisionBPL - British Physical LaboratoryHope you found this interesting,Aditya Kondawar

China has adopted measures to help poor provinces to help local people escape poverty.If Yunnan is one of the main battlefields for poverty alleviation across the country, Zhaotong is the most difficult "hard bone" on this battlefield.Zhaotong City is located in the hinterland of Wumeng Mountain with harsh natural ecological conditions. Among the 11 counties (cities, districts) in the city, there are 10 national-level impoverished counties, of which 7 are deeply impoverished counties, making it the most impoverished population in Yunnan and even the whole country. The prefecture-level city with the heaviest task.Facing the complex situation of deep poverty, wide range of poverty, severe situation of poverty alleviation, and arduous tasks, how does the financial industry of Zhaotong City use financial power to fight poverty alleviation and promote a comprehensive well-off? In response, Huang Zhiqiang, President of the Central Sub-branch of the People’s Bank of China Zhaotong, said: “As the leading unit of the city’s financial targeted poverty alleviation work, the PBOC’s Zhaotong City Central Branch took the lead in establishing the Zhaotong City Financial Precision Poverty Alleviation Leading Group to build a “central bank led, government led, and fiscal The financial service mechanism of “support and multi-participation” has formed an excellent situation in which financial units in the city can think about one place and move forward together. With the joint efforts of all parties, Zhaotong City has achieved a series of major results in poverty alleviation. Both have achieved gratifying results."When reporters from the Financial Times visited Zhaotong City, they witnessed and deeply felt the irreplaceable role played by Zhaotong's financial industry in the local poverty alleviation.Industrial poverty alleviation: continuous injection of "hematopoiesis" functionStanding on the commanding heights of Longtou Mountain Town, Ludian County, looking around the mountains around the town, there are all dark green plants that are neatly planted, and there are more than 100,000 mu. This is the prickly ash tree for farmers in Longtoushan Town.Special natural conditions have created the characteristics of pepper fragrant and hemp produced in Ludian, and won a good market reputation. In the past, local farmers have always used a small amount of scattered seeds, mainly self-sufficient. After the fight against poverty began, the local county party committee and government decided to focus on prickly ash planting as a major industry for poverty alleviation, and called on farmers to grow prickly ash. The Ludian Rural Credit Cooperative moved upon hearing the news and found that there were more farmers willing to plant, but fewer serious actions were taken. The reason was lack of funds. The funding gap for pepper farmers is between 20,000 and 40,000 per household. They are mainly used to purchase high-quality pepper seedlings, compound fertilizers, and hire labor for planting. The average amount required by each household is not large, but the number of farmers who need funds is many , Accounting for almost 80% of the total number of households in the county. In response to this situation, the rural credit cooperatives innovatively launched the "Huajiao Loan" product. For farmers who have a real planting intention, confirmed the planting area, and ensured that the special funds are dedicated, they will give loans of less than 50,000 yuan and enjoy preferential interest rates. "Prickly ash loan" solved the urgent need of pepper farmers. Prickly ash planting was soon promoted throughout the county. With the guidance of the agricultural department, currently 9 out of 12 townships in Ludian County have grown zanthoxylum, and pepper farmers throughout the county There are 192,000 people, accounting for half of the county’s rural population, and more than 29,000 poor people have been filed. The "Huajiao Loan" was quickly promoted throughout the city. As of the end of March this year, the balance of the "Huajiao Loan" in Ludian County reached 370 million yuan. At present, the planting area of ​​Zanthoxylum bungeanum in Zhaotong City has expanded to 1.3 million mu, of which 880,000 mu has been put into production, which has truly become a major industry for poverty alleviation.In recent years, the Central Branch of the People’s Bank of China in Zhaotong City has built the six plateau characteristic industries of “apple, bamboo, potato, characteristic farming, gastrodia, and pepper” in Zhaotong City and the brand of “green food” and “green energy” in Zhaotong to build “the villages have bright spots and groups”. An industry development pattern featuring “something to watch and household support”, actively guide financial credit resources to gather 6 tens of billions of plateau characteristic industries, promote innovation and customization of Zhaotong Rural Credit Cooperatives, and vigorously promote "Apple Loan" and "Gastrodia Loan" Special credit products such as "Huajiaodai". As of the end of March this year, the outstanding loan balance of Zhaotong City was 3.707 billion yuan, an increase of 195 million yuan from the beginning of the year. The city’s apple planting area has exceeded 600,000 mu; bamboo plants of 13 genera and 61 species, covering an area of ​​3.04 million mu; gastrodia elata planting area has grown to 80,000 mu, with an annual output of 28,000 tons of fresh gastrodia. At the same time, the central branch of the People's Bank of China in Zhaotong promoted the “central bank re-lending + N” demonstration construction, and established 173 “re-lending + poverty alleviation micro-credit” demonstration bases throughout the city, and established in 9 impoverished counties (districts) 19,600 "Poverty Alleviation Refinance by the Central Bank + Industry Targeted Poverty Alleviation Loan" model households have been established. Through demonstration and guidance, the "capable of driving" model has been activated to promote the income of the poor and become rich.The organic combination of financial poverty alleviation and industrial poverty alleviation can truly change the "blood transfusion" poverty alleviation into the "hematopoietic" poverty alleviation, and can also find a win-win point for the industry, poor farmers, and financial institutions. Where is this junction? It is to find the leading enterprises in the industry, support them to become bigger, better, and stronger, so that they can make the leading enterprises strong, the tail of the dragon and the industry prosperous. Over the years, financial institutions in Zhaotong City have done a lot of hard work for this, and they have gained a lot.The rapid rise of Zhaotong's potato industry is an example. Potato is the traditional planting industry of farmers in Zhaotong, and its planting area ranks first in the province. For a long time, potatoes have also been one of the important rations for farmers in Zhaotong. The annual output is not small but the proportion of commercial potatoes is very small. It is no easy task to truly cultivate this traditional farming project into a modern agricultural industry. Soon, Zhaotong Qianhe Agricultural Development Co., Ltd. and other enterprises entered the field of view of financial institutions. Qianhe Company pays great attention to the scientific and technological research of potato planting, and adopts modern virus-free seedling cultivation technology to produce high-quality seed potatoes, which can solve the problem of low quality potato varieties and serious degradation of seed potatoes in the city. Zhaoyang Rural Commercial Bank of Zhaotong City docked with it and helped it solve financing difficulties in a targeted manner. "Financial running water" has been poured out, and Qianhe Company has developed rapidly. Today, the company has built more than 5,200 acres of seed potato planting bases in Zhaoyang District’s key poverty alleviation areas, covering 512 rural households, thereby helping 224 households and 840 people in poverty-stricken households to get rid of poverty. In order to support this national key poverty alleviation leading enterprise, many banks in Zhaotong City have established a good relationship with it. Over the past five years, they have issued a total of 130 million yuan in loans, which has greatly supported the company's production and operation.Poverty alleviation through service: run through the whole chain and extend coverage"My family used to live in the high mountains of Panhe Township. I used to live in a soil house with inconvenient water, electricity and transportation. I did not expect to be able to move into the city and live in a new house when I was 60 years old. The conditions are very good in all aspects, thank the party and the government." Lu Wenxiu, a registered cardholder, said happily at the resettlement site on Red Road for poverty alleviation in Zhaoyang District, Zhaotong City. Ma Xun, manager of the policy business department of the Zhaotong branch of the Agricultural Development Bank, said: “The Red Road resettlement site concentrates the resettlement of 4,235 households and 18,233 persons from Zhaoyang District’s registered registered households, accounting for 84.23% of the resettled population in the district. Supporting the project For facility construction, the Zhaotong branch of the Agricultural Development Bank actively cooperated and adopted the company’s self-financing model (EPC) to provide credit support. In May 2019, it granted a credit of 380 million yuan to the project contractor, Yunnan Energy Investment Yuanda Construction Group Co., Ltd., and has now issued 3.04 loans. 100 million yuan, the implementation of the LPR during the same period. The loan has strongly supported the construction of public service facilities such as education, health, and culture in the resettlement area, and has greatly improved the production and living conditions of the newly built area."Relocation for poverty alleviation is a rather arduous task in Zhaotong City’s poverty alleviation. During the "Thirteenth Five-Year Plan" period, the city planned to build 389 centralized resettlement sites, with a population of 362,100 resettled, making it the city with the largest relocation population in Yunnan Province. The Central Branch of the People's Bank of China in Zhaotong City requires the financial units within the jurisdiction to increase their political positions, and provide financial services throughout the entire relocation process, covering all aspects of the production and life of the relocated people. To this end, all counties (districts) have carried out actions to optimize financial services in resettlement areas, and established financial service points for relocation, so that people in resettlement areas can enjoy convenient basic financial services nearby. The Zhaotong City Branch of the People's Bank of China also instructs financial institutions to innovate and launch "Moving Loans" financial products to address the needs of relocated households who urgently need to raise part of their resettlement housing funds for simultaneous relocation across counties.Zhaotong Jing’an Relocation Poverty Alleviation and Relocation Cross-County Resettlement Area is the largest cross-county relocation and relocation area for poverty alleviation and relocation in the country. The resettlement area covers an area of ​​2,176 mu, with a total investment of 4.361 billion yuan and a total construction area of ​​1.3 million square meters, including 9256 resettlement houses. It has undertaken 40,549 relocated people from 9256 households in Zhaoyang, Daguan, Yongshan, Yiliang, Yanjin and Zhenxiong counties and districts in Zhaotong City. Wang Lidong, deputy director of the Service Management Center of the Resettlement Area, said that around the goal of “removable, stable, and rich”, according to “assets to equity, collectives to have shares, and farmers to have benefits” and “asset mortgage, fixed income, equity Based on the concept of “golden dividends and income from employment”, the resettlement area will invest 250 million yuan to build a 10,000 mu vegetable base. 4,286 relocated people achieved minimum income through asset injection and share dividends. "The relocated households used the poverty alleviation microcredit funds lent to them by the bank to invest in the vegetable greenhouse base at an average amount of 40,000 yuan per household. In the early stage, they had realized an average dividend of 1,900 yuan per year." Wang Lidong said. It is understood that at present, Zhaotong Branch of Agricultural Bank of China and Zhaotong Zhaoyang Rural Commercial Bank have completed the selection of locations in the resettlement area and are beginning to build permanent financial service outlets. According to the requirements of the Zhaotong City Branch of the People's Bank of China, the construction of 16 resettlement sites with more than 3,000 people relocating in the city is also under intense construction.In accordance with the principle of “government-led, PBOC-driven, multi-party participation, easy first and difficult later, and steady progress”, the People’s Bank of China Zhaotong Branch has established a three-tiered rural credit construction organization system of “county, township, and village” across the city. Spread out the work of establishing the "three trusts" in the construction of the rural credit system, and achieve the goal of having at least one credit township in each of the city's 9 counties, 1 city and 1 district. As of the end of April 2020, 56 credit townships (towns), 311 credit villages, and 190,000 credit users have been identified in the city, realizing the joint advancement of the construction of the rural credit system and targeted poverty alleviation.In order to open up the "last mile" of financial services, the Central Branch of the People's Bank of China Zhaotong City continued to carry out the construction of benefit-benefit payment service points and inclusive financial service stations throughout the city. The availability and convenience of financial services in poor areas have been significantly improved. As of the end of April this year, the city’s banking financial institutions have established 376 business outlets, built 1,848 Huinong payment service points, and upgraded to 1095 inclusive financial integrated service stations. Huinong payment service points have achieved full coverage and administrative coverage of villages and towns in Zhaotong City. The village is basically fully covered, and farmers can enjoy convenient financial services such as inquiry, transfer, consumption, and payment without leaving the village. The business transaction volume ranks first in the province.Data shows that as of the end of March, the balance of Zhaotong City's financial targeted poverty alleviation loans reached 18.796 billion yuan, an increase of 11.148 billion yuan or 145.8% from the end of 2015. Since 2015, the city’s banking industry has issued a total of 37.421 billion yuan in financial targeted poverty alleviation loans, driving and serving a total of 4,130,900 people. The number of poverty-stricken people registered with files dropped from 1,850,700 at the end of 2014 to 159,900 at the end of 2019. The number of poverty-stricken villages decreased from 1,235 to 104, and the incidence of poverty dropped from 34.8% to 3.4%. Over the past five years, the city’s poverty reduction population has reached 1,690,800, more than 300,000 people have been lifted out of poverty every year, and nearly 1,000 people have been lifted out of poverty every day. In mid-May, Zhaoyang District, Ludian County, Qiaojia County, Yiliang County, Yanjin County, Daguan County, and Yongshan County within the jurisdiction of Zhaotong City successfully achieved poverty alleviation. At present, all financial institutions are implementing their own policies to help Zhenxiong County, the only remaining county in the city, to achieve the goal of getting rid of poverty within this year.