Holding Tank Racine: Fill & Download for Free

Baygon cockroach killer is a pressurizedl product from S.C. Johnson out of Racine, Wisconsin.First of all, the label says to spray until the surface appears wet, but cautions against spraying asphalt tile, plastic or rubber surfaces. If your floor is one of these you may be already out of luck. Otherwise it appears you have a simple case of over application.As with most household pesticides, clean up is with soap and water. While wearing protective gloves, use whatever you normally clean your floors with and rinse thoroughly. For situations like this (similar to a spill) I often start by mopping up the excess material with paper towels and dispose of those in a separate plastic bag that goes to an outside garbage bin. You will also need to wash any scrub brushes or utensils used in clean up, but I doubt they will be necessary. I would not use any powered floor washer as these usually have plastic holding tanks and you don’t want damage it or have that machine take on a pesticide smell. Finally, toss those contaminated gloves in the same dedicated trash bag. If you have additional questions or concerns you can always call the company. There’s a contact/help button on the website home page:Baygon® brand Kills Bugs Dead!®

Simple Tips to Creating An Effective AdWhat Makes You Stand Out.Use A Powerful Headline.Make Them An Offer.Talk About The Benefits.Tell Your News.Take Away Their Fear.Call To Action.Make It Seem Urgent.5 Powerfully Effective Ways to Market a ProductMarketing IdeasPop quiz: After perhaps the most successful product marketing campaign in history, this company’s stock price skyrocketed from $9.08 to $16.23, a 78.7% increase. The campaign turbocharged sales 36% year-over-year. And the company grabbed 42% more market share.Ultimately, the company won a “Grand Effie” at the 39th Annual Effie Awards by unanimous decision. And today, this company keeps a tight stranglehold on its market-leading position.Figure out the company yet?Watch all 66 commercials from its historic campaign:Apple is now a $753 billion company. It likely holds more than $203 billion in cash – more than twice the liquid cash of the US government.You can’t have a marketing conversation without mentioning Apple. Why’d their “Get a Mac” campaign exponentially boost their already amazing success?It:Highlights advantages in a classy wayStays 100% honestUses humorDoesn’t use any stupid gimmicksCommunicates what the market cares aboutDidn’t fall into the trap of competitor-bashingYou may not have billions of dollars to throw at advertising. But you can certainly use the principles and techniques that create winning campaigns like Apple’s.So read on to learn the seven secrets of the greatest product marketing campaigns – plus a few epic marketing fails you definitely don’t want to imitate.Want even more product marketing ideas? Get our (free!) All-Star Playbook to Online Advertising.1. Tell a (True) Story About Your ProductMany product marketers fall into the trap of “selling the product, not the experience.” No one wants your product. No one wants any product. They want a solution to their problem.Only talk about the benefits, features, and facts, and you’re missing out on glaring opportunities for engagement. When you discuss these, you only engage Broca’s and Wernicke’s area of the brain. These areas simply decode words into meaning. That’s it.Tell a story, and the game changes. When you do, and especially when your story features a character and intense emotions, you engage much more of the brain. In fact, you can put the whole brain to work.For example, the limbic system bustles with activity when you describe emotions like love, hate, joy, anger, or sadness. When you discuss a lavender or cinnamon smell, the olfactory cortex goes to work.It’s easiest to communicate your product’s value in memorable ways through storytelling. A 2012 New York Times article sums up research by cognitive scientist Veronique Boulenger (and many others) which concludes the brain:does not make much of a distinction between reading about an experience and encountering it in real life; in each case, the same neurological regions are stimulated.”How do stories work in product marketing?In the early 1900s, prospects didn’t look good for Milwaukee brewer Schlitz. They ranked eighth among American brewers, and had little hope for growth.They eventually hired Claude Hopkins (now one of the fathers of modern advertising), from Racine, Wisconsin’s J.L. Stack agency.Every brewer at the time screamed about their beer’s “purity.” With no clarification of what “pure” meant, no brewer could top the other.Hopkins wouldn’t do a thing to help Schlitz until he intimately understood their product and market. So, Schlitz gave him a tour of their brewery.He was shown plate-glass rooms that dripped beer over pipes, which filtered air to purify the beer. Every pump and pipe got cleaned twice daily. And Schlitz sterilized each beer bottle at least four times. Finally, Hopkins saw 4,000-foot deep (wow!) artesian wells that provided the water. Schlitz tried 1,200 experiments to produce the mother yeast cell used for brewing.So Hopkins’ first question was, ”Why in the heck don’t you tell your market you do this?”Schlitz’s reply: “Every brewer does this. It’s no big deal.”They were right. But Hopkins strongly advised Schlitz to advertise stories about this because no other brewer did. The stories would clarify “pure” for consumers.2. Don’t Work Against Your Brand Perception (or Product Category)Many product marketing campaigns fail. Some catastrophically.Big brands sometimes go too far outside their market’s perception. For example:Life Savers once marketed soda in the 1980s. It actually did well in taste tests.But once sold nationally, it tanked. It turns out, consumers thought they’d be drinking liquid candy. Sounds delicious to me, but the market as a whole didn’t like the idea.Clairol’s “Herbal Essences” shampoos have enjoyed massive success because of their provocative advertising. But in 1979, their “Touch of Yogurt” shampoo bombed in an epic way.Some confused customers even ate it and got sick!Mmmmmm…hairy yogurt anyone?To cap it off, Clairol actually used some real yogurt (not an artificial scent) in this shampoo. Being dairy, it rotted. And reeked.…How about you cap that off with a multi-million-dollar class-action lawsuit while you’re at it?Finally, McDonald’s took a big swing and a miss with the Arch Deluxe. They aimed the burger at a more sophisticated customer – adults. At the time, McDonald’s was known mostly as a restaurant for kids.Have you ever thought about fine dining downtown…and had McDonald’s pop into your mind?Their market didn’t either. Guess they weren’t “lovin’ it.”McDonald’s dropped $300 million on the research, production, and marketing of the Arch Deluxe, “the burger with the grown-up taste.” And it’s now one of the biggest product flops in history. But strangely enough, you can still get it in France and Russia.The takeaway: Consider your core audience carefully before you launch and promote a product that might (really) not resonate.3. Do What Your Competitors Won’t DoBack in the heyday of Nike’s first explosion in growth, they fearlessly tried what other companies wouldn’t do. They failed. Sometimes, in big ways.In the 1980s, they attempted to enter the casual shoe market. And it caused them to fall behind Britain’s Reebok, America’s athletic sneaker leader.But Nike didn’t let that stop them. In the 1970s and early 1980s, they used a then-unknown, and sometimes scoffed at, marketing tactic: celebrity athlete endorsements.Romanian tennis player Ilie Nastase, affectionately known as “the Bucharest Buffoon” for his on-court antics, was Nike’s first celebrity athlete endorsement in 1972. He ranked number one in the world in 1973 and 1974. Steve Prefontaine, a middle-distance track star, was another key signing in the mid-1970s. By 1980, this strategy catapulted Nike’s IPO and revenue growth to $270 million.…And then they convinced someone named “Michael Jeffrey Jordan” to endorse their shoes in 1985. Fascinatingly, Jordan was a lifelong lover of Adidas. But Adidas didn’t offer him a deal. At the time of the signing, he wasn’t a superstar. But by 1990, Nike’s revenue hit $2.2 billion. And as of last year, it sits at nearly $32.4 billion.Today, Adidas is about 1/3 the size of Nike. And Reebok about 1/45.Check out one of Nike’s early commercials with Spike Lee and Michael Jordan:And today, they’re pushing the envelope by hailing the participation of Middle Eastern women in sports:The lesson to learn isn’t the obvious one: clearly, most small businesses can’t afford celebrity endorsements.The takeaway: Try something new. Be willing to fail. Your competitors want to “play it safe” and do the same old thing because they’re afraid they’ll lose their market position and never regain it.4. Market to Your Existing CustomersIn the early 1990s, Pepsi and Coke dominated the beverage market. Both spent more than $100 million to advertise just one of their brands. At the same time, milk consumption was on the decline in California.And what was so special about milk anyway? It was white. That’s it. Boring. Not much to say about milk. So, things didn’t look good for California’s dairy farmers.Nonetheless, the National Dairy Board and California Advisory Board had to try something with their miniscule $23 million advertising budget. Eventually, they approached ad agency Goodby, Silverstein and Partners (GS&P).Previous campaigns attempted to draw in people who didn’t drink milk. But research by GS&P led it to believe it would work to advertise to current milk fans. Through focus groups, they found consumers only drink milk with something else. Also, they never think about it until they run out of it.So that led to the creation of the first commercial:“Got milk?” remains one of the greatest ad campaigns to this day. Though intended just for Californians, it became a cultural phenomenon. Today, it’s so embedded in American minds that it seems like it’s been a commercial forever.The immediate results weren’t bad either. While national milk sales were on the decline, they increased 7% in California by 1994. And the campaign itself garnered three Gold Clios.The takeaway: You don’t necessarily need to find a brand-new audience to increase product sales. You can increase demand even among your loyal fans.5. New Product? Try a New Brand NameThink of the Life Savers soda again. Say you have a product that’s perfectly within your ability to produce. And you’re confident your market will like it.However, your product rests on the fringes of your market’s perception of your brand. They might think you rock at making the product (but they might not either). You don’t want to waste time and money creating a product no one uses.What do you do?Just look at Procter & Gamble. As of 2015, these P&G brands generated more than $1 billion each for the now $230 billion company:AlwaysArielBounty, “The Quilted Quicker-Picker-Upper”CharminCrestDawnFebrezeGainGillette, “The Best a Man Can Get”Head & ShouldersOlayOral-BPampersPanteneSK-IITideVicks…And P&G has 55 total product lines:The takeaway: If you have multiple products, create a completely new brand. Yes, you won’t have the built-in name recognition. But you’ll overcome the barrier that causes your market to think you can’t possibly do different products well.