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What's the best way to increase the lead generation for realtors aside from cold calling?

100 Creative Ways to Advertise Your Real Estate Business and Generate Leads!1. Take a small zip close baggie (snack sizes work well) & include the following in it: Your Business Card, Business Op Mini Flyer, a Piece of Candy - such as hard candy or a lollipop, mini flyer of current host specials, discount coupon (opt) etc. Hand these out to the bank tellers, retail cashiers, at your kids sport events, everywhere you go!2. When I stay at hotels & motels I leave a mini catalog, my business card & discount coupon and the mini coin canister for the maid! I put her tip inside the mini coin canister! I have gotten 3 orders by doing this! Be creative when you leave tips for Hotel Maids, Waitresses, Waiters, Hair Dressers, etc. Don't just hand them your business card, make it memorable! You can also buy cute little beaded change purses at your local dollar discount store!3. Print out flyers with your contact info (not your personal address), your website address & email address along with any current specials you are offering. Then contact local area mobile home park offices, apartment complex rental offices, housing developments, etc. and ask them if you can leave fliers in their office or hang on their tenants doors. Give the office employees a free gift or discount on their personal orders.4. Contact local area bridal supply stores, bridal gown stores, caterers, tux rental centers, wedding D.J's etc. Ask them if you can leave your business cards & fliers about the great (Company Name) Bridal Gift Registry for them to give to their customers. Offer store owners a free gift or a personal discount for helping you spread the word about your business.5. Daycare Centers! They are excellent to contact and leave business cards and/or fliers at! I print out a flyer of just a few items from our product line and I attach my business card & a discount coupon. I get a lot of orders by doing this! So whatever company you represent, find some items that cater to children or to moms and make up a flier!6. A lot of churches hold a Spring and Fall Fest! Contact them about getting a table or a booth. A lot of times this will cost you under $15.00 for a space! Make sure you take products with you along with business opt fliers, plenty of catalogs, business cards etc. Do a contest drawing at these types of events. Make up entry blanks that gather the customer’s info so that you can initiate contact with them again!7. Join your local area chamber of commerce! They are always holding local business events that you can participate in.8. College Campuses! Dorms & Housing Students are always looking to spend money! A lot of college students are also looking for an extra income so target them with the real estate opportunity too! Drop off fliers and business cards to the College Student Center! They usually have bulletin boards, tables and other things where you can leave your information at for FREE!9. Contact your local area Welcome Wagon or Welcome to the Neighborhood Group! Ask them about you leaving mini catalogs, fliers, business cards, discount coupons, freebie mini gifts, etc. with them. They are always looking for additional items to place in their Welcome Bags!10. Contact your local area hospitals and ask for Human Resources Dept. The Majority of hospitals hand out New Mommy Diaper Bags filled with products, samples and other stuff for New Moms who just had a baby! It's FREE for you to add in your information! I have gotten leads, new customers and new recruits by participating in these types of programs.11. Contact your local medical offices, particularly Gynecology and OB Offices and Pediatric Offices and inquire about you leaving information with them.12. Donate a Product to your local area Radio Station, they have numerous contests and they are always looking for sponsors! Your donation can be written off as a tax deduction plus you will get FREE Advertising & Business Exposure for your donation!13. Donate a Product to your local area Bingo Halls! They are always looking for sponsors of their Bingo Prizes! Bingo is BIG in a lot of areas!14. Call your Chamber & find out about Local Job Fairs; get a booth & set up info about your real estate business!15. Call your Local Area Colleges & find out when their next job/employment fair is. A lot of times you can get a booth or table for less than $35 & you’ll get a lot of GREAT new recruit leads by participating in events like these.16. Contact local area car dealerships. I have 2 in my local area that hand out a small packet that I made up for FREE to their customers who come in to take a free test drive!17. Target your local area gyms! You can get a table space for $20 or less in most cases! Make sure you have plenty of information about who you are, what services you offer, business cards and fliers.18. Network with others in your community who are in home business. Find out what events and activities that they participate in. They are usually "in the know" and can help you get started in networking in your community.19. Contact Companies in your area to see if you can come in and set up a table in the employee lounge or cafeteria for a employee shopping break! These days a lot of companies will allow you to do this if you ask them! They may also allow you to be their “preferred” real estate agent!20. Does your local area TV cable company have a local information channel? Inquire about advertising! These ads will reach thousands of potential buyers for you! I recommend you only use your website address for these types of advertising and not your personal at home address.21. Contact local small companies & shops to see if you can offer an exclusive discount or freebie (CMA, market analysis, etc.) to their employees. Companies are always looking for a way to "treat" their employees to specials from the local surrounding community.22. Small Home Town Newspapers! I don’t get too good of a response when I do big newspaper city ads, however... when I target small town newspapers I usually get a great response. If you are going to do any type of newspaper advertising, inquire about getting your ads on specific pages in the newspaper that targets the group of people most likely to buy from you.23. Get a low-cost outdoor banner printed up with your business information on it. You can usually get them done for $55 or less depending on who makes it. You can have these outdoor banners displayed at outdoor music/concert events, outdoor children’s sporting events, outdoor adult sport events, outdoor neighborhood block parties, outdoor community events, carnivals, fairs, etc.24. Take your business on the road during nice weather. Contact local area parks & community centers to see what their schedule of events are and inquire about setting up a booth or table. This is a great way to network & market your business to those in your community.25. Community Clipper Coupon Packs & Sales Flyer Mailings. These days a lot of communities have mailings such as these, contact them and see how you can participate and advertise your business.26. Contact small local area businesses such as hair salons, massage parlors, boutiques, banks etc. See if you can leave some fliers, brochures, and your business card.27. Contact local area pizza shops, diners, and deli’s and coffee bagel shops to ask them about advertising on their paper placemats, packaging, pizza boxes! Customers do read those ads!28. Contact local area restaurants, bars and clubs and see about advertising on their paper beverage coasters!29. Local Television Stations are always holding on-air contests & website contests for their viewers, contact them about you donating a prize or gift certificate to sponsor one of their contests! Great business exposure for you!30. Attend Local Area holiday shopping events. Customers who are ready to spend holiday shopping money turn out for these events by the thousands! You can usually get a booth for less than $50.00 so they are economical to participate in!31. Hold a local area community Block Party at your home or local community center! Families are always looking for something to do during the nice weather seasons! Optional: Attend your neighborhood block party and set up a table with your real estate information. Get out there in your community and get your business seen!32. Get your business listed in your city’s telephone book yellow pages!33. You can take this phone book advertising one step further by finding out what company makes the plastic vinyl phone book covers which have local business ads on them and get your business added to it!34. Get your business information printed up on pencils and hand them out to local colleges and technical schools for them to hand out to their adult students! This keeps your business information in front of them! (Make sure you only donate them to schools with adult students).35. Get a vehicle banner made for your automobile. I recommend the vinyl window clings or vinyl cling ones that stick to your automobile but don’t scratch or remove the paint. You can easily remove them when washing your vehicle!36. If your city has a travel guide that tourists request, contact that business & find out how you can advertise in it too!37. Local City Maps! These days even city maps have advertising on them! You can usually get a small business ad printed on them for an economical price.38. Contact local area hotels, motels and bed & breakfast inns and ask them if you can do up a Lobby Basket and leave it in their Lobby. What is a Lobby Basket? You make up little packs of info about your business and put them into the Lobby Basket for their patrons to take. They usually have a pamphlet wall or area too with pamphlets from local area attractions etc. If they don’t have a lobby basket area, inquire about leaving your business info in their pamphlet area. You may pick up relocation clients this way!39. Get your business info printed up on balloons! This is very economical to do! You then distribute them to local community centers, sporting events and other types of places where parents book their children’s birthday parties! These balloons can be displayed at the birthday party giving your business exposure. You can usually get them done for .3-.8 cents each. Your business name & website address is all you need on them!40. Find a few other self-employed business owners in your community and team up! You can all sponsor a local parade float, parade clowns etc. Make up signs with your business info imprinted on them so that you can receive some great business exposure during the parade!41. Get some T-shirts printed up with your business information on it (both front & back sides) and hand them out to some friends, family and co-workers and ask them to wear them out and about in the community. This is their FREE gift for helping you to spread the word about your business! Opt: Get ball caps printed up with your business info!42. Get some canvas tote bags printed up with your business information printed on it. Find a few ladies who are very active in your community and ask them to use your tote bag and give it to them for FREE under the agreement that they will use it every time they go out in the community for errands & events!43. Get a license plate made up for your vehicle! If you have your normal license plate on the back of your car, put your business named one on the front of the car! You can get one with just your business name on it for about $20-$30 per plate!44. Wear a business name tag every time you go out into your community. Even better – wear it upside down! It will attract attention and start conversations with strangers when they tell you that it is “upside down”!45. Local Area Magazines! Does your city publish a City Magazine? If so, contact them about advertising or if they hold contests for their readers offer to donate a product or service for their contest!46. Check out your local area State Fairs & Community Carnivals, there are always a lot of them going on during seasonal weather. Ask about getting a booth or table & set it up with your business information! People love to shop at Fairs & Carnivals and you may find a buyer, seller, or recruit!47. Get some Business Card Magnets printed up and hand them out everywhere you go! Have your friends & family pass them out too! People are more apt to keep a magnetic business card compared to a regular one which gets shoved into a drawer or wallet. By having a magnetized card, your business is kept in front of the potential customer/client.48. When you give closing gifts to family, friends, neighbors, co-workers etc. make sure you give them gifts that have your business information on them somewhere! These allow other people to see & touch your gift meaning FREE business exposure for you!49. Invite your spouse’s co-workers over to your home for a little mingling party! Serve some refreshments or do a cookout BBQ and make sure you have a conversation about your real estate business!50. Do a neighborhood gift wrapping party! I do this before Christmas. Invite people to come over to your home and bring their gifts and you can wrap them! While wrapping, you can talk to them about real estate, ask for referrals, etc.51. Do a joint party with another person in a non-competing business. Partying with a friend is always fun! You can hold it at one hosts home, your home or at a local community center. Invite everyone you know and have others help you spread the word. Hang up fliers at local centers & businesses too! Get the word out about your real estate business!52. Put an AD in the back of local high school yearbooks! You can usually get these ads for around $40.00 which makes it affordable advertising for you!53. Put an AD for your business in local Athletic Sport Programs! You can find these at the High School Level, Minor League Level and at Professional Sporting Events!54. Contact Local Churches & Religious Groups and see if you can place an AD in their weekly church bulletins & program guides!55. Do you have a local Community Play House? If so, get your business ad placed in their play programs! You can usually get ads in them for less than $25.0056. Co-Sponsor a Local Youth Athletic Group! Baseball teams, softball teams, cheerleading squads, gymnastic squads and swim teams, etc. are always looking for sponsors! Co-Sponsoring a team will help get your business noticed in your local area!57. Get a Yard Sign! If you have a home business, get a Yard Sign printed up & proudly display it in your front yard!58. Does your neighborhood hold local Meet & Greets? If so, make sure you go out and attend them! Get to know your fellow community members!59. Donate a Raffle Drawing Prize to a Non-Profit Group or Charity in your local community! They are always looking for prize donations for their charitable raffles. Note: Make sure you get a receipt for tax purposes!60. Do you have a Online Business & Website? Consider getting some computer mouse pads printed up with your website address & business name on them! This will keep your website & business in front of them every time they get online!61. Local Bus Stops & Bus Sheds! Have you noticed that a lot of them have local business advertising on them? Call up the company and see how much it would cost you to advertise there too!62. Does your local area grocery store allow advertisers to place business ads on the back of their cash register receipts? If so, contact them about getting your business ad on there too!63. Local baby expo's and baby events/contests! Set up a booth or table with your business info! These events are always very popular and a great way for you to reach new customers!64. Watch your local newspaper for Wedding, Engagement and New Baby Announcements! Make a list and then go to: Find and Investigate People. Verify and Append Contact Information. to try to track down addresses. You can mail off your business info to them announcing your real estate business and you may pick up a buyer or seller.65. Stamp your business info to the outside of all outgoing postal mail! Include your business card on the inside. Do this for personal mail, business mail and for paying your bills!66. Contact your local Fire & Ambulance companies & see if you can set up a table at next BBQ or fundraiser event.67. Contact LOCAL Assisted Living Centers for Senior Citizens (this is different than a nursing home!) and see if you can sponsor one of their events! Their families will appreciate your support and you may pick up buyers/sellers/referrals from their family members. They also appreciate the adult company!68. Are there local small summer concerts held in your local parks? We have them here during the summer months! Ask about advertising options during these community events!69. BUY little boxes of Smartie Candies! Put your Business info on one side & on the front side slap on a label that says "Be a Smartie, Hire me as your REALTOR!" Hand them out everywhere you go!70. Make up candy packs with your business info attached to them and hand out to the Halloween Trick or Treaters!71. Exchange Business Cards, Fliers or Coupons with another business owner in a NON-Competing Business and place her filler in your packets & outgoing packages & have her do the same for you!72. The PUBLIC Library! I go in there often and see all kinds of local advertisements for businesses there! See if you can leave a few business cards!73. Do a brochure SWAP with another business owner (NON competing business). See if she will swap a few brochures with you. You hand out a few of her brochures at your events, open houses, etc. and have her do the same!74. I have a friend & fellow network member who prints out for me...mint books...she prints a pretty graphic on it, along with my business info...they look like matchbooks and inside is a piece of peppermint hard candy! They are inexpensive too! I think I paid $8.00 for 40+ of them! She includes the candy too! I can refer her to you if you want to try those! www.bboopsworld.com/75. Hold a “vendor blender” of several vendors from different companies. Host it open-house style and have all of the vendors (including yourself) send out blanket invites to all neighborhoods involved or putting an ad in local papers!76. Ask about getting your info printed onto golf tees & balls, and then donate to a local golf course or mini golf course!77. FOAM DRINK COZIES, the foam thing you wrap around a cold beverage can! See if you can get some of those with your business info on them & hand them out at local sporting events!78. Indoor Concert Arenas. Have you attended a concert lately? Tons of advertising by local and national merchants at concerts! Check into doing some advertising!79. Children LOVE Stickers! Buy a slew of stickers with your business name on them....hand them out! Chances are that the kid's parents will see the stickers too!80. Temporary Employment Agencies...again drop off packets of info about your real estate business to them. The Economy is sluggish in a lot of the areas in the USA...ask Temp. Employment Agencies to refer some clients to you who may be interested in becoming a real estate agent!!! You could offer the staff a commission discount or small gift for referrals.81. Print up some flyers and get permission from local shopping centers to see if you can leave them on car windshields! Always ASK permission first!82. Does your community print up FREE Renters Guides, House Buying Guides Etc? (You can usually find them for FREE at your local supermarket). If so, contact them about placing your business ad inside one!83. Got a local ice cream man who drives around in his ice cream truck throughout your community? Talk to him about passing out Open house/just listed flyers or letting you add a logo onto his truck via a vinyl cling logo banner!84. Do a web search for your local county, local township and surrounding areas. I found tons of websites for my area with FREE online business directories which I was able to get my website listed in. They also have offline ADS that you can advertise in too! A great way to also find out about upcoming local community events to participate in!85. Are there any professional moving companies in your area? If so, contact them! They usually give out new business packet info to their customers/clients to welcome them to their new home. See about adding your business information to their "New Move" Packs!86. Local small town radio stations that are usually found on the AM frequency usually offer very low-cost local area advertising on their small radio station. This is a great way to get your business info out to those in your local community.87. Get your business information printed out onto paper text book covers! You can make them yourself! Donate them to local area adult technical schools and colleges!88. Is there a local business in your area holding a upcoming Grand Opening? If so, contact them! A lot of times they are giving away freebies to the first few hundred customers plus they do heavy advertising announcing their Grand Opening. This is a GREAT way for you to capitalize on that!89. Get your business info printed up on inexpensive bookmarks! Then give them to local area colleges, adult technical schools, book reading groups, libraries etc. You can usually print up your own bookmarks with your business info on them for less than .8 cents each! This will keep your business info in front of those avid book readers!90. Put your Business Knowledge to Work! Offer to teach classes to adults! Ex: A First Time Homebuyer class; a financing class, etc. You can find adult programs by contacting: Local Community Centers, Local Civic Groups and a lot of High Schools & Community Colleges offer evening classes to adults. (continuing education).This generates leads & sales and only takes a short amount of time!91. Put the word out to your friends, family & co-workers that you offer freebies to party goers. What do I mean? Well, people who are holding baby showers, bridal showers, birthday parties, anniversary parties etc. contact me about my “freebies”. They make up party goodie bags and are always looking for things to stuff them with. Depending on what type of party it is depends on what I donate! I print out pretty bookmarks, recipe cards, candy wrappers, gift bag tags, shopping lists, and chore lists etc. with pretty designs on them along with my real estate business info. I also attach a coupon. I keep my cost down to .15 cents per person. This is an inexpensive way to reach new potential customers.92. Print out your own labels! Stick them on everything! Put your contact information and real estate logo on them. I stick them on gas pumps!93. Establish a Referral program for your business and print out referral coupons! Offer established customers a free little gift or personal discount if they refer a new customer to you! I like to give out 3 Referral Coupons to every new customer I get so that they know they will be rewarded for referring new customers to me.94. Print out Coloring Pages with a small section on them advertising your business and donate them to local area restaurants, daycares etc. I was able to find 4pc. Crayon sets for ONLY .05 cents a box which I also donated along with the printed out coloring pages! Parents hang them on the front of their refrigerators after the children are done coloring them which keeps your business in front of the parent daily! Cost: About .03 cents for printed out coloring page with your business info located somewhere on it and .05 cents for the mini box of crayons.95. Contact your local area Girl Scouts, 4-H Club & other youth groups. Talk to them about you coming in to do a project with the youths in the group. During the summer time there are a lot of youth camps throughout the community. You can also find youth camps through local churches. Some are seasonal & some are yearlong programs. The Y is also a great resource!96. If you are crafty with your computer you can print out tea bag wrappers with a pretty design on them along with your business information. I purchased a few boxes of individually wrapped tea bags and then put my printed business tea bag wrapper over it. You can hand them out throughout your community.I like donating them to: Assisted Living Centers, Senior Community Centers, Daycare Centers (to be given to the parents & teachers), School Teacher Lounges, and Employee Break Rooms etc. Example of Cost: .03 cents for a printed color wrapper and about .03-.05 cents per tea bag.97 Make sure you leave info about your business on your voice mail message! Not everyone who phones you knows that you are in real estate!98 Take your outdated listing fliers and write “SOLD!” on the front with a red sharpie then distribute them in your community! Let people know that you have more properties, or if you don’t have any listings, use a listing from your office!99 Get Business-Themed Banking Checks! Your bank checks pass thru tons of hands that could become potential clients! If possible get your email address or website URL preprinted onto them! I also suggest using preprinted postal address labels too!100. Get your business info printed onto matchbooks! Donate the matchbooks to candle shops, smoke shops, and clubs etc. to help get your business name out in your community!Hopefully this list of ideas will be helpful to you!

What are good marketing strategies for a small business?

Most entrepreneurs want to ask these questions: how to make good marketing strategies for my business? Therefore there are still some methods which can help you and your business.Social Media Marketing StrategiesSocial media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. It’s about building relationships and networking, not selling, although that does come as a result.Get Out of The StoreBusiness owners with a brick and mortar store need to reach out to a bigger audience online. Social media isn’t new. People have always gathered to talk about business, life and community events. Social media is about doing that online. Establishing a presence on the Internet even if you have a physical store, is critical. Create an interactive, regularly updated site or blog, or by build informative yet informal profiles on social networking sites like Facebook or Twitter. Being active on social media sites will not only increase brand awareness, it’ll also boost your company’s rank on search engines, and prove that you’re a business that is in sync with the times.Share Your Expertise FreelyLet the public know what you’re an expert at and use that to boost your credibility and value. Publish tips, share your expertise through public speaking, even try pitching the media… make it super easy for people to associate you and your business with excellence and expertise in your field.Many communities now have online forums/bulletin boards that offer varying levels of paid memberships. Purchase a membership that allows you to advertise your business and USE IT. Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Just remember not to get caught up in community drama as every post represents you and your business!Not all exposure is online. Make yourself the expert in your field in your local community as well. Volunteer to teach seminars through your local Chamber of Commerce about your area of expertise. Your business will receive promotion through the event itself, as well as through all marketing for the event.Never Stop Growing Your NetworkExpand your network of contacts and potential clients. Ask your best, most powerful, most influential friends or business associates to introduce you to the five people they think you should meet to expand your business. Take each of the contacts out for coffee and get to know them. Discuss your plans and future goals, tell them about why your business is special and ask for their advice. You will be amazed at how these new contacts will pay off ten-fold with recommendations to you for new business and innovative ideas you hadn’t thought of.Twitter GiveawaysGive away your product or promotional item on Twitter. Ask a question about a product on your website or blog. The first person to answer wins. When you send the item write, “Retweet upon receipt,” to be entered in a second contest.Network Your NetworksNetwork with friends who then network with their friends. There’s power in numbers. Don’t spam of course, but utilize your network to get the word out to your people who know people who know people. Someone ultimately knows someone that can help you out…and believe it or not…will want to. When networking, do NOT focus on getting a referral or lead. Instead, focus on helping others. If you help them first (by adding value to their life/business), they’ll help you later.Maintain Relationships With ClientsThe difference between a successful company and a mediocre one often boils down to an owner’s commitment to building (and sustaining) relationships with clients and prospects. While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Conversations are happening all around you – are you listening, are you participating? Are you a thought leader? Be visible!Listen. Tweet. Listen. Listen Again.Identify your ideal clients and find them on Twitter. Then start following them! Spend weeks listening to them; you’ll be amazed what they will tell you about their concerns, their ideal products, their current frustrations with their vendors. It’s a great way to get open honest market research.Get a Twitter account in your business name. Post links to your articles educating people in your niche market. At the bottom of the article have links to your products & services. Also offer discount coupon codes to twitter members. This has worked very well for me.Leverage Linked-InJoin as many Linked-In groups as you can that are related to what you sell and post a question or tip on a regular basis. If you have a blog or e-newsletter, post an announcement to your Linked-In groups with a link whenever you release a new issue or blog posting. It’s free, you’ll be recognized as a leader, and you’ll reach thousands of business people interested in your field.Facebook It!Your Facebook friends can be your greatest free marketing tools so enlist their help! In Facebook, use the NOTES application to create a special, limited-time “friends and family” promotion (i.e.: enter “facebook09″ at checkout to receive 10% off), tag all your friends and ask them to pass along your exclusive deal to their own friends. A great offer goes a long way quickly…especially through our favorite social networking sites!Tweet It!Twitter is a great place to share photos (TwitPic), host contests, shout out to loyal customers, have scavenger hunts, and promote events. Think of ways you can incorporate Twitter into your promotions in a fun, engaging way. Thank loyal customers, retweet their tweets, and even host fundraisers. All the cool kids are doing it. Why shouldn’t you?Traditional Marketing StrategiesBlog TourBlog tours are like book tours, but without all the flying and cheap hotels and fast food temptations. They’re a great way to get seen and discovered outside your usual niche, all from the comfort of your own office, or home. Simply contact bloggers at any specific blog sites that fit your product and ship out a t-shirt, book or other product you offer and then also ask them to do a contest with their viewers. Point your readers to each blog site that reviews your product.Readers at the blog tour site are told to go to your site to sign up for a free sample, or chance to win a free sample, as well. By having contest entrants choose among several products you get them familiar with your other products and get their email address too!Inspire Customers To Call YouDo something really different. Send a monthly postcard instead of a hard copy newsletter. Self-printed cost is $0.46 ea. including the stamp. Make it fun and colorful with a strong “Call to Action” title, like: “100 reasons to call us. List 10-to-20 reasons, including your skills, talents, and tasks. Give customers a coupon for a discount, or a free doughnut, or something fun to inspire them to call.HARO Gift BagsEach Friday in the second edition of Help A Reporter Out (HARO) there are Gift Bag Requests. Look for decision makers with events that are a match for your product or service. Good fits mean quality networking opportunities. Make sure your gift bag offering has your website address, business card and additional offers that inspire recipients to follow up or at least check you out. For instance, if you’re giving away t-shirts, include a list of celebrities who also wear the shirt they’re getting.Be GenerousTo keep customers loyal to you, instead of a frequent buyer program, send your customers small “surprise” gifts. Customers come to expect rewards when they are members of a program. Surprises always work to instill loyalty and retention.Don’t make the mistake of thinking that promotional items are only for conferences and tradeshows. When given out with (or in place of) a business card at a lunch, a meeting or in passing, small promotional items become a gift. People expect free stuff at conferences, they don’t expect gifts. Keep a small, branded (and useful) item with you. You can be sure they’ll remember you. They don’t have to be expensive. Tip calculator cards, tea bags, pens and pads, small flashlights or things very target specific to your industry, like small packets of flower seeds for a gardener or landscaper with their contact information on it.Donate several of your products or services to a non-profit organization that is sponsoring a live auction and the proceeds will be donated to the charity. Your store name will be displayed on the products for the duration of the event and the donation is tax deductible. Plus, you’ll be helping others.Own Your “Wow”Marketing gurus often refer to it as “differentiation.” Academics who fancy themselves as marketers – they’re the ones who write marketing textbooks – prefer to call it a USP, your Unique Selling Proposition. What they’re both taking about is more correctly described as the “Wow!” factor. Whatever it is that separates your Stuff – your products or services – from the similar Stuff your competition is selling, that’s your Wow!Low Hanging FruitTurn to those in your field for the low hanging fruit. Find larger companies, or older, more experienced businesses and invite them to lunch. Ask them to consider referring their smaller cases or business they don’t have time to handle, to you. With every successful referral send them a hand written thank you card enclosing a Starbucks (or their favorite restaurant) gift card thanking them for their support. This will help you build your customer or client base without having to spend a lot on advertising.Feed Them And They Will ComeAnything involving food gets attention. At least it gets my attention. Partner up with local neighborhood businesses and a restaurant (or other service providers in a complimentary but non-competing industry if that’s your gig) to throw a special event, complete with noshing. Combining your database with other businesses will expose you to an entirely different segment of people for a shoestring of the price. Use food to generate PR for your event too — one company I know of sent S’more’s kits to local TV newsrooms to help promote a camper and RV show. They got great results. Make it fun and different.Help Other EmployeesOffer employee incentives to various big businesses, or to smaller businesses in your hometown. For example, offer Southwest Airline employees 20% off their bill. Call their HQs and ask how you can offer discounts to their employees. It’s usually called ‘Employee Perks Program’ or something similar. All you need to do is tell them what the discount is and they will post it on their website or post it in some other capacity. You can also print off coupons for their Human Resource department to distribute, or send them a digital coupon they can email to employees to print off. Don’t forget to put an offer ends date (usually 30-60 days) and a “customer must show employee ID to redeem coupon” requirement on the coupon!Online-Map ListingsOnline map listings are essential for businesses with brick-and-mortar locations. They are the first thing people see on search engines. They offer a concise snapshot of business info so customers can easily contact you or visit your store. And best of all, they don’t cost any money!” Make sure your business is on Google+ business, as well as all the local review sites and other map listings you can find.Small GroupsIt only takes one person to start a movement. So don’t hesitate to start an informal group that can provide something of value to the market in which you specialize. For example, a monthly breakfast discussion on current news and events in the smart phone app industry, or manufacturing or outdoor gear retail industry. Leaders and business owners will come together in this informal, low-pressure situation, because keeping an eye on the state of the industry is their job. Since you’re the one providing the benefit of this group, they will already be predisposed to a positive relationship with you, and it’s a short leap to noting your business savvy in their field.Content Marketing StrategiesContent is any articles, information, video, infographics or stuff people can read, watch or look at that tells them something they didn’t know already about your product or service. If you can consistently amaze and thrill readers with new content and new information or entertainment about your product or services, you’ll grow quickly!Great Relevant ContentWe all know content rules, but what kind of content should you use? Simple. Relevant and related content the reader can use. Lots of people have the relevant content part down, but also create content areas, not just content. These areas should be able to (1) attract users and (2) position you and your business as an expert in those areas. For instance, if you’re selling hunting knives, create a content area on how to sharpen knives, or how to skin certain kinds of animals, or how to filet a fish. The content area should utilize your product if possible, but mostly it should have related content that attracts knife owners to your site.Write For A Trade MagazineIf you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. This may be content you have in some form on your website already, but having it in a trade magazine dresses it up and sort of puts a tuxedo on it. I mean it makes you seem more credible because a publication is publishing your content. Demonstrate your expertise and position yourself as the go-to person for your product or service with this service. You’ll attract people in the “ready-to-buy” stage. Here is a list of trade mags to help get you started.Memorable StoriesA convincing (and free) marketing strategy you can use to sell your service or product is by telling true, credible stories (hopefully that include awesome facts and incidents involving your product)—give specific and practical examples of what you have accomplished for clients. Use real-life examples of projects you completed, specific problems you solved or successes you achieved. If you’re a new entrepreneur, create a realistic scenario about how you would help your ideal client overcome a typical challenge. Relate your story through articles, blog posts, public speaking or by publishing a special report.Cell-It-UpMobile marketing connects businesses and each of their customers—through their mobile devices—at the right time and at the right place with the right message and requires the customer’s explicit permission and/or active interaction. Kim Dushinski’s “5 Steps to Creating a Dynamic Mobile Marketing Campaign” are 1) figure out what your target market wants and offer it, 2) align what your target market wants with your desired outcome, 3) choose the right mobile marketing tool for this campaign, 4) launch your mobile marketing campaign and market it, and 5) track what is working and make any necessary adjustments.Free ContentWho doesn’t love free, right? Offer your customers, potential customers, and visitors to your website a free resource, such as a guide or report that is packed full of solid information related to your product or services in exchange for their name and email address. The guide is delivered electronically to their mailbox so there’s little cost involved. Every two weeks, or so, follow up with more useful content, not a sales pitch, but do include your company’s info at the end. You’ll be building credibility, establishing trust, and reminding those potential customers of your product or services. When they’re ready to buy you will be the first company they contact.Write A BookWrite a 150-175 page business book and self publish it with on-demand printing. Heck, write a 50-page book and self-publish it. The status of being a published author provides you with unprecedented access to media, speaking gigs, and other opportunities like nothing else can. (cost = $0 other than some time). You say you don’t have the time, knowledge or expertise to produce a book? Then write a white paper. Don’t have the time, knowledge or expertise for a white paper? Then write a series of short articles. Article marketing is a subtle way companies can gain exposure for their business by writing articles that provide information about news and trends occurring within their respective industries. Companies that incorporate article marketing into their marketing campaign demonstrate their expertise in their respective industry while simultaneously attracting new customers. If you can’t write, find someone who can and pay them to write your content for you. That’s legit.Online ReviewsLet your fans review your business, then incorporate their reviews in your blog post — good or bad, unless of course it’s obscene, not-safe-for-work bad. Online reviews are a critical component of your business’ reputation and can do wonders for converting new customers. Services like RateItAll.com/Promote allow you to submit anything for review – whether it’s a local business, a blog, a website, a product, or a brand. Other popular review sites include Yelp (local businesses), TripAdvisor (travel related items), and Viewpoints (products). And you can use this strategy for getting countless, legit, reviews on Amazon.Get EndorsementsIf you are introducing a revolutionary new product, an endorsement from a top expert makes all the difference. Read your trade magazines and write the expert. You will be surprised at how generous some of them are. Include their comments, or if you can snag an interview, put the highlights of that in your blog post as well.TeleseminarsHost a one-hour tele-seminar with time for content, a specific offer and questions from people on the call. People are hungry for information and like to learn. Create a web page with a sign up form and use email and social media to announce the call. Then make sure you have a really meaty, information dense, rocking teleseminar. Be awesome and attendees will return again and again.Be The Local ExpertVolunteer to write a “Dear Abby” type Q&A column for your local newspaper on whatever your area of expertise is. Whether it’s plumbing, or chimney cleaning, or car repair, volunteer to answer readers’ questions in exchange for a link to your website and business name. If the paper isn’t interesting in paying or swapping you for the column, then pay for it yourself — and make it an ad. Once readers get used to seeing it and it disappears after three to six months, most papers will do what it takes to get it back if it’s popular.Web Branding Marketing StrategiesA web presence is more than just having a website. Heck, even the animals at the local animal shelter have websites, some of them better than mine! A web presence is how people find you as well as what they find. To get found in good ways, like winning awards etc. is better than getting found because you have a booking photo or mug shot. To get found for the good stuff, do this:KeywordsStatistically, 3-out-of-4 Internet users live in North America, making exposure on the web critical. Even with all the changes to Google and to search algorithms, having a website that is keyword optimized is critical. You need to be SEO optimized for what your small business does and where you are located. Your website works as an online brochure as well as a “24 hours a day” sales person for your services and products, so make it work efficiently.Participate in Trade AssociationsBusiness-to-business professional service organizations get the most bang for their buck when they impress prospective referrers with their capabilities. One of the best ways to do this is through active involvement at trade associations where prospective referrers’ congregate. This participation enables them to a) increase their visibility and b) gain the opportunity for the consistent and frequent interactions it takes to build lasting relationships.”Google AdWords On The CheapRun market research on the cheap by using Google Adwords to target an audience. Make the landing page a question survey. A snappy question to attract people, along with Google’s Geo-targeting can provide great results, for next to nothing.Enter a Business Award CompetitionThere is nothing like entering a business award competition to strengthen the reputation of your small business. Winning an award can catapult your reputation within your industry and with the sales audience you aim to attract. Many competitions cost nothing to enter – except for the time it takes to prepare your entry.Professional and trade organizations, chambers of commerce, Better Business Bureaus, universities – even churches are all organizations that host business competitions. Keep your eyes open for opportunities. Don’t forget, the secret to winning is taking the time to prepare well-written entries. If you can’t write, then pay someone who can to prepare your entry – or barter services if you’re trying to save money. The rewards for winning a business award can last seemingly forever. Brag about winning on your website; send a letter to clients; post the award in your office or store so whoever comes in will see it. And of course, send out a press release and get your picture in the paper!Email ListsI can’t say this often enough. Build your email list with quality names. Use opt in email marketing to talk to your best customers – this means the ones that want to hear from you and have signed up to receive your marketing messages and offers. No spamming! Be sure to deliver relevant, unique and valuable messages to their inbox. This can build loyalty, drive sales and cut other costs. Don’t be shy about creating a short but compelling video that succinctly explains your product or service. Short is under 3 Minutes MAX. Compelling is that not only informs, but entertains and/or personalizes you and your company. This can be done quickly and easily using a camera like a flip video. Post the video to your site and as many video sharing sites as possible.Be On YouTubeSeriously consider starring in your own YouTube Series. I don’t know if the camera loves me, but I sure love the camera! You can learn to love it too! Take your product or service and dramatize it through a simple, homemade YouTube movie. Go a step further and script out a four-part series that you can post on your website. Heck, run a loop of the videos in your business.Study the ad campaigns that get people’s attentions and come up with something of your own — unique counts. Virally spread your marketing message by making sure influential local bloggers see your video. Twitter short messages, driving traffic to specific pages of your website; Send a Network Update via LinkedIn conveying what you’re working on that will pique the interest of those needing similar services. Use Facebook to give your small business a “personality” so that people feel comfortable doing business with you — ask your customers to become Fans.Leverage LocalGet online locally, like on Craigslist, Yelp, and Angie’s list. There are hundreds of websites that people use to search out local businesses. Most are free to use and easy to find. Make sure your business is listed. Go the extra mile and upload pictures, menus, or something relevant for your service or product.Host Educational EventsPartner with companies which target the same audience as your firm to host “educational” events. A small accounting firm can partner with a small law firm and a marketing firm to hold a seminar on “strategies for surviving the recession,” and invite small businesses to attend. Split the cost and the work that goes into creating the event, including inviting prospects and clients. It’s a cost-effective way to market to the other firms’ clients, to prospects, and to build a relationship with these other partners in order to gain future referrals.Join forces to create posters, contests and other things that benefit all companies involved.Pay Per ClickThe fastest way, bar none, to create a strong Internet presence and get in front of potential customers when they are in active “search and buy mode” is pay-per-click search engine advertising. Start with Google – set a budget and bid, select your keywords and write a quick ad. Now you’ll be there when some “Googles it!”Logo It UpUse Your Logo- Now that you have a logo it is time to use it everywhere both online and in print. Put it on all of your marketing materials including business cards, letterhead and even envelopes. Include it in your email signature, on your Web site and use it in all correspondence to reinforce your company and encourage repeat customers and referrals. Once you have a solid logo that makes an impact, it should be synonymous with your company name.PR Marketing StrategiesBlog, blog, blog and blog some more. PR is all about getting your business in front of people’s eyeballs. Keeping your own blog updated, and writing guest blogs for other well-known or popular bloggers in exchange for a credit and blog link, or a reciprocal post is a major part of getting publicity. You can also:Make Reporters’ Jobs EasierInstead of always pitching reports with story ideas, schedule a coffee or lunch meeting with the local (relevant) beat reporters in your market. Start the conversation by asking, “How might I be able to make your job easier.” When reporters know you’re out to genuinely make their lives easier without trying to sell them your story, you become a valuable resource, not a pain in the neck.Local CharitiesThere are hundreds of charities you can help, but you’re better off picking one or two charity organizations or causes and only donating to them for the year. You’ll be able to do more and give more that way. That will make you more visible plus, the organization will get to know you and who you are. When you’re highly visible in one or two organizations, it’s easier to say “No,” politely, firmly and credibly to the twenty others who also want your attention, but who aren’t in your target market.Sponsor Your Local Sport TeamsSponsor a local sports team. For less than the cost of a 1/4 page ad in a local paper, you can buy team uniforms for a local soccer, basketball, baseball or other sports teams. Not only will you get the team, and their friends, family and fans attention and show that your business is a genuine part of the local community. It’s a great PR technique too.Create An E-News For Your BizHaving a great e-newsletter with valuable content may sound old school, but it works. E-News doesn’t have to be or sound like a sales pitch. Consider it an opportunity to position your business as an expert, provide relevant information, and to add another layer in relationship building. Build a strong database with a focus on media/bloggers. Give your clients the opportunity to subscribe. Publish frequently, but not obsessively. Done right E-News is one of the least expensive, but most effective marketing tools in our arsenal. Don’t be surprised by how often your content will be tweeted or covered by bloggers, or open the door to a more extensive PR pitch.Tell Your Real StoryThe best way to get noticed in today’s market is to tell a personal story. The more authentic, amazing and relevant, the better. As newspapers and magazines continue to lay off thousands of reporters across the country there’s an even bigger demand for well-written stories. Have ready-to-run articles prepared to send off at a minutes notice will create a great relationship with papers. They may edit or rewrite parts of it, but you’ll get their attention.Long Shelf LifeLeverage your exposure by putting yourself into situations where your marketing efforts have a LONG shelf life. Web radio shows are a great place to start. Email or call those who are looking for guest interviews. Don’t forget to make sure you tell the host that “if your line-up is already scheduled, I’d make a great filler-inner when someone has to cancel”. Those words alone will get you remembered.Network With The Media In Your NicheMaintain relationships with media contacts that cover your industry, even when you don’t have news for them. Check in with them every month or so and ask how you can help them as an expert in your field. Better yet, send them tips and insider news they might not otherwise have access to. Become a resource. Follow reporters’ stories and take time to read their articles and comment on them without pitching yourself. Develop a professional relationship where you can spark dialogues about your community. Then, when you do have news, it’s that much easier to get them to print it!Be OutrageousBe outrageous, or weird, or truly innovative and wacky. Reporters want to cover the unusual/wacky/even controversial. One article about your business can be worth thousands of dollars. Give them what they want, but make sure that there’s steak after the sizzle is gone. Once people are attracted to you, you want to offer them something to keep them coming back or staying put.Survey Your CustomersReporters love numbers! It validates their story pitch to editors and piques the curiosity of their readers. So, look for surveys other companies have done on a national scale, and then conduct a survey with your customers and prospective customers to get a local angle to a national story. Most papers won’t look at a locally conducted survey unless it ties into a larger survey or is done by a major company. Compile the results, put them into a press release, and pitch to editors at your target publications. Write an article about it and post it as a downloadable PDF on your website. And of course, blog about it.Leverage Existing CustomersMost companies do a poor job of leveraging existing customers to create new ones. If your company does events, give people a discount or free gift to bring (or just invite) a friend. If someone buys your product online, send them a coupon for the same item suggesting that they pass it on to someone they think will use it.That's the general suggestions from http://www.isweek.com/ ,hope can be helpful.

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