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This may take a while. Buckle up, Dorothy: We need to understand where "real" and "complex" numbers come from, and why.In the beginning were the natural numbers [math]\mathbb{N}[/math], the familiar 1, 2, 3, 4, 5 etc.When teachers teach children about upgrading from the natural numbers to the whole numbers, they usually say something about those terrible equations with their missing solutions. In the natural numbers we can easily solve [math]5+2=\Box[/math], but how do we solve [math]5+\Box=2[/math]? We can't.So, we don our magic hats and out of thin air we conjure the negative numbers, created precisely as solutions to those equations. The number [math]-3[/math] is defined as nothing more than "the thing that solves [math]3+\Box=0[/math]", and once we introduce all the numbers that solve equations like this with a 0 on the right we find that we can solve all additive equations. Great.This explains the passage from [math]\mathbb{N}[/math] to the integers [math]\mathbb{Z}[/math]. An almost identical procedure is followed to get from [math]\mathbb{Z}[/math] to [math]\mathbb{Q}[/math], the rationals, and also from [math]\mathbb{R}[/math], the reals, to the complex numbers [math]\mathbb{C}[/math].But not from [math]\mathbb{Q}[/math] to [math]\mathbb{R}[/math].Yes, that one is totally different, though your teachers never told you this.They showed you how [math]5 \times \Box = 3[/math] compels us to introduce fractions like [math]\frac{3}{5}[/math], and indeed rational numbers can be defined precisely as the desired solutions to such equations.Years later they may have shown you how [math]\Box \times \Box = -1[/math] is missing a solution in real numbers, so magic hats again and thin air and we conjure [math]i[/math] and its identical twin [math]-i[/math], both of which square to [math]-1[/math]. And so are the complex numbers created.But how did they justify the creation of the real numbers? You know, those infinite decimals like [math]\pi[/math] and [math]\sqrt{23}[/math] and so on?They may have said something like this: once we have the rational numbers we can solve all kinds of equations but we still can't solve [math]\Box \times \Box = 2[/math], so mumble something about decimals and voila, we get [math]\sqrt{2}[/math].Wait but why? If all you want is to solve [math]\Box \times \Box = 2[/math], you can do exactly what we just did to build the complex numbers out of the reals. We introduce a symbol [math]\sqrt{2}[/math] and we annex it to the rationals. Why does this not work?It sure does, and the result is a pretty field called [math]\mathbb{Q}(\sqrt{2})[/math]. It has elements that look like [math]a+b\sqrt{2}[/math] where [math]a,b[/math] are rational numbers.The thing is, this just solves the equation [math]x^2=2[/math]. We have many other such equations we need to solve: polynomial equations like [math]x^2+x+1=0[/math] and so on. But we can still do it. We can build a wonderful field that is algebraically closed because it contains all the solutions to all polynomial equations with coefficients not only in [math]\mathbb{Q}[/math] but also in itself.That field is called [math]\overline{\mathbb{Q}}[/math], the algebraic closure of the rationals. It is magnificent, complex, and so blazing with symmetry that most mathematicians I know would sell their mother and two first cousins for a chance to perceive its full set of symmetries just for one moment. There are endless theories and papers attempting to understand this field and that group of symmetries.This field is algebraically closed because we made it so. We kept adding all the missing solutions to polynomial equations until we were done. It's a pretty intuitive process: as long as you're missing solutions, throw them in.But obviously this field isn't the real numbers. For one thing, it contains a square root of -1. For another, it is very small: it's countable. It is ridiculously small next to the monster called [math]\mathbb{R}[/math].The real numbers don't fit into this pattern of "let's solve more equations". They are borne out of an entirely different desire, a geometric one: to fill in the gaps in the rationals. From the perspective of solving equations the real numbers are a massive, massive overkill.-----------The rational numbers don't really have "gaps"; they have "missing points". Some positive rational numbers have a square smaller than 2, and some have a square greater than 2, but none of them has a square exactly 2. Missing point. So we add it in. And we do the same for all missing points. That's how the real numbers are constructed.The result is huge, like I said. Uncountable. That's big. But it is geometrically beautiful: it's a continuum. No gaps and no missing points. And that says that the real numbers can solve an unimaginable number of equations.You see, if you draw a horizontal line representing the real numbers, and you put your pen above it and draw any squiggly continuous path that eventually ventures below the line, your path crosses the line. It must. And it crosses it at a real number. It has to: There are no gaps. This should be quite intuitively clear.So every equation that both overshoots and undershoots has a solution. [math]x^2=7[/math] has a solution because [math]2^2<7[/math] while [math]3^2>7[/math]. Undershoot and overshoot. Somewhere in between there's a perfect fit. Equation solved.Same for [math]x^5=x+1[/math]. Same for [math]e^x=5x[/math]. Same for [math]\sin(x)=0.17[/math]. See what a crazy overkill this is? Just because we closed all the gaps, [math]\mathbb{R}[/math] lets you solve almost anything.But just almost. Why? Because we didn't build it to solve all polynomial equations, and we missed a few. Like [math]x^2=-1[/math] or [math]x^6+x+1=0[/math]. Despite its tremendous equation-solving prowess, [math]\mathbb{R}[/math] can't handle these.Again: why?Because the gap-filling strategy didn't change one crucial property of the rational numbers: they are ordered. There's a "smaller than" thing among rationals, stemming from the simple distinction between "positive" and "negative". If [math]a-b[/math] is positive then [math]a>b[/math].Surprisingly, the notion of "positive" has an algebraic interpretation, not just a geometric one. No square can be negative. Multiply anything by itself and the result is at least 0. And the gap-filling construction of the reals doesn't amend that. The reals are just as ordered as the rational numbers, and therefore they are just as powerless to solve equations that run afoul of the ordering. Which [math]x^2=-1[/math] does.Until now we understood a few things about [math]\mathbb{R}[/math]. It is massive. It solves lots and lots of equations, tons, way more than merely polynomial ones. But it is ordered and therefore can't solve all polynomial equations.What polynomial equations can it solve? For one thing, all the ones of odd degree. You see, if your polynomial has an [math]x^{23}[/math] and no higher powers of [math]x[/math] then that 23rd power dominates. Plug in a huge positive number, you get a positive result. Plug in a huge negative number, you get a negative result because a negative anything to the power 23 is still negative.Overshoot and undershoot. In between must lie a solution. There's a real solution to all polynomial equations of odd degree. Simple geometric intuition.This is a typical 5th degree polynomial. It has real roots (solutions to itself=0). It has to have at least one because it's negative on the left and positive on the right.So [math]\mathbb{R}[/math] is not algebraically closed but it's pretty close. Its overkill construction gave us all odd-degree polynomials, and a bunch of even-degree ones too, but not all of them. Not the ones blocked by the ordering. And the reason for that isn't algebraic and has little to do with polynomials: anything continuous that's both positive and negative has a root. That's why [math]\mathbb{R}[/math] is "almost" algebraically closed.-----------The complex numbers are constructed from the real numbers with a simple algebraic procedure: the annexation of the roots of one simple polynomial equation, [math]x^2+1=0[/math]. We say that [math]\mathbb{C}=\mathbb{R}(i)[/math].Contrast this with the construction of [math]\overline{\mathbb{Q}}[/math]: there, we had to manually throw on solutions to all polynomial equations. Some helped each other out, but many more required special attention.But here, building the complex numbers, we added just one missing root to the reals and we are done. Why?Once again, the reason has little to do with algebra. Just like the reals can solve lots of equations due to simple continuity, the complex numbers solve lots of equations for reasons that are topological, not algebraic (if you don't know what "topological" means, think "geometric"). Among these solvable equations are now all polynomial ones, not just the ones of odd degree.How intuitively you can see this depends a great deal on the things you managed to get an intuition for. Most of us see the "overshoot-undershoot" thing very intuitively, but the complex numbers are a bit trickier.For example, if you know about analytic functions and Liouville's theorem (a bounded analytic function must be constant), you can immediately see why every non-constant polynomial [math]p(z)[/math] has a root: just look at its reciprocal [math]1/p(z)[/math], and observe that it must be bounded if it has no root since [math]|p(z)|[/math] is large when [math]|z|[/math] is.Otherwise, perhaps the most compelling intuitive proof I know of the Fundamental Theorem of Algebra is Milnor's. It goes something like this.Polynomial maps aren't just continuous, they are actually smooth. Formally this means you can take their derivatives any number of times. Intuitively it means just what you think it means: not only can they be drawn without breaks, they don't have any kinks and corners. Smooth.A polynomial from the complex numbers to themselves is therefore a smooth map from the real plane to itself. And it's a very nice smooth map: it only has finitely many critical points, which are the points where the derivative vanishes. The derivative of a polynomial is a polynomial, and a polynomial cannot have infinitely many roots. That's a simple algebraic fact.So we have a smooth map from the plane to itself with only finitely many points of criticality. To every point in the range of this map we can attach a natural number which counts how many preimages it has: for a given [math]y[/math], how many [math]x[/math]'s are there with [math]f(x)=y[/math]? Think of this as a kind of coloring: the white points have no solutions at all, the blue points have one, the red have two solutions and so on.Now the plane is splashed with colors, every single point. The thing is, the color puddles are actually nice-looking: they are open sets. Whenever a point has exactly 7 preimages, so do all of the points in a small circle around it. This requires a bit of technicality to show (it's easier to compactify the plane into a sphere), but intuitively it should be quite clear. Think of the graph of a smooth, real function: if a line cuts it at 7 points, so do all adjacent lines as long as you're away from local maxima/minima.But a connected set cannot be partitioned into open sets, and the plane minus the critical values is connected. So in fact we just have one color, and that color cannot be white (it's not possible for the polynomial to miss every value), so it must be some other color, and so with finitely many exceptions (points where the derivative is 0), every value is obtained the same nonzero number of times. In particular, the equation [math]p(z)=0[/math] has a solution.---------------I'm aware this is quite a bit less intuitive than the real case, but I'm not sure there's a better answer. There are of course many other proofs of the FTA, some more algebraic, some more analytic, but I find this geometric one to be the clearest. You can find it on page 8 of Milnor's gem of a book, Topology from a Differentiable Viewpoint.----------------So there you go. The reals are a huge field that is constructed geometrically and fills in the gaps so it lets you solve any continuous equation that has both positive and negative values. The complex numbers manage even more by being two-dimensional, supporting more topological richness in the structure of smooth maps. Both of these fields are actually much much larger than the minimum you'd actually need for an algebraically closed field. I hope this helps a bit.

By - SEOSEO is Not Hard — A step-by-step SEO Tutorial for beginners that will get you ranked every single timeSEO In One DaySEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms.Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing.SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. It’s also something that has a lot of faux veneer around it. Consultants want to make it seem incredibly difficult so that they can charge you a lot, but I'll show you exactly how to do it, step by step, and you'll win.How Google Works In order to understand what we need to do for SEO let’s look back at how Google started, how it’s evolving today, and develop a groundwork from which we can understand how to get ranked on Google.First, we're going to reverse engineer what Google is doing, and then simply follow their rules, picking the right keywords, and get your sites ranked.The Early Days of GoogleThe idea for PageRank — Google’s early ranking algorithm — stemmed from Einstein. Larry Page and Sergei Brin were students at Stanford, and they noticed how often scientific studies referred to famous papers, such as the theory of relativity. These references acted almost like a vote — the more your work was referenced the more important it must be. If they downloaded every scientific paper and looked at the references, they could theoretically decide which papers were the most important, and rank them.They realized that because of links, the Internet could be analyzed and ranked in a similar way, except instead of using references they could use links. So they set about attempting to “download” (or crawl) the entire Internet, figuring out which sites were linked to the most. The sites with the most links were, theoretically, the best sites. And if you did a search for “university,” they could look at the pages that talked about “university” and rank them.Google TodayGoogle works largely the same way today, although with much more sophistication and nuance. For example, not all links carry the same weight. A link from an authoritative site (as seen by how many links a site has pointing at it) is much more valuable than a link from a non-authoritative site. A link from Wikipedia is probably worth about 10,000 links from sites that don’t have much authority.At the end of the day the purpose of Google is to find the “best” (or most popular) web page for the words you type into the search bar.All this means is we need to make it clear to google what our page is about, and then make it clear that we’re popular. If we do that we win. In order to do that, we’ll follow a very simple process that works every single time with less effort than you probably think is required.Gaming the SystemGoogle is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms.If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scraperbox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc.Some of that stuff works very short term, but Google is smart and it is getting smarter. It gets harder to beat Google every day, and Google gets faster at shutting down spammy sites every day. Most don’t even last a week before everything you’ve done disappears and your work evaporates. That’s not the way you should do things.Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not worth it. We’re going to build authority and get traffic fast, but we’re going to do it in a way that doesn’t disappear or cripple your site in the future.On-Page SEOThe first step in getting our site ready to rank is making it clear to Google what our site is about.For now we’re going to focus our home page (our landing page) on ranking for one keyword that isn’t our brand or company name. Once we do that and get that ranking we can branch out into other keywords and start to dominate the search landscape, but for now we’ll stay laser focused.Keyword Research The first thing we need to do is to figure out what that keyword is. Depending on how popular our site is and how long it’s been around, the level of traffic and difficulty we’ll get from this effort may vary.The Long TailThere’s a concept we need to be familiar with known as the “long tail.”If we were to graph “popularity” of most things with “popularity” being the Y axis and the rank order being the Y axis, we’d get something like a power law graph:https://cdn-images-1.medium.com/max/800/0*BJTF2S1LVXK5ig75There are some big hits that get the majority of attention, and after a few hits the graph falls sharply. The long-tail theory says that as we become more diverse as a society the yellow end of the above graph will stretch forever and get taller.Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. Those less popular products and songs are what we call the long tail.In SEO this matters because, at least in the beginning, we’re going to go after long tail keywords — very exact, intention-driven keywords with lower competition that we know can win, then gradually we’ll work our way to the left.Our site isn’t going to outrank ultra-competitive keywords in the beginning, but by being more specific we can start winning very targeted traffic with much less effort.The keywords we’re looking for we will refer to as “long-tail keywords.”Finding the Long TailIn order to find our perfect long-tail keywords, we’re going to use a combination of four tools, all of which are free.The process looks like this:Use UberSuggest, KeywordShitter and a little bit of brainstorming to come up with some keywordsExport those keywords to the Google Keyword Planner to estimate traffic levelSearch for those keywords with the SEOQuake chrome extension installed to analyze the true keyword difficultyDon’t be intimidated — it’s actually very simple. For this example we’ll pretend like we were finding a keyword for this book (and we’ll probably have to build out a site so you see if we’re ranked there in a few months).Step 1: Brainstorming and Keyword GeneratingIn this step we’re simply going to identify a few keywords that seem like they might work. Don’t concentrate too much on culling the list at this point, as most bad keywords will be automatically eliminated as a part of the process.So since this is a book about growth hacking, I’m going to list out a few keywords that would be a good fit:Growth hackingGrowth marketingInternet marketingGrowth hacking guideGrowth hacking bookBook about growth hackingWhat is growth hackingGrowth hacking instructionsThat’s a good enough list to start. If you start running out of ideas go ahead and check out The Bulk Keyword Tool. If you plug in one keyword it will start spitting out thousands of variations in just a few minutes. Try to get a solid list of 5–10 to start with.Now we’ll plug each keyword into UberSuggest. When I plug the first one — “growth hacking” — in, I get 246 results.Clicking “view as text” will let us copy and paste all of our keywords into a text editor and create an enormous list.https://cdn-images-1.medium.com/max/800/0*BkT8uUYV3p2hsXCI.Go through that process with each keyword you came up with.Now we’ll assume you have 500+ keywords. If you don’t, try to start with something more generic and broad as a keyword, and you’ll have that many quickly. Ideally you’ll have over 1500.Step 2: Traffic EstimatingNow that we have a pretty good list of keywords. Our next step is to figure out if they have enough search volume to be worth our while.You’ll likely notice that some are so far down the long tail they wouldn’t do much for us. For example, my growth hacking list came up with “5 internet marketing techniques.” We probably won’t go after that one, but instead of guessing we can let Google do the work for us. This will be our weeding out step.Google Keyword PlannerThe Google Keyword Planner is a tool meant for advertisers, but it does give us some rough idea of traffic levels.Google doesn’t make any promise of accuracy, so these numbers are likely only directionally correct, but they’re enough to get us on the right track.You’ll have to have an AdWords account to be able to use the tool, but you can create one for free if you haven’t use AdWords in the past.Once you’ve logged in, select “Get search volume data and trends.”Paste in your enormous list of keywords, and click “Get search volume.” Once you’ve done so, you’ll see a lot of graphs and data.Unfortunately the Keyword Planner interface is a little bit of a nightmare to work within, so instead we’re going to export our data to excel with the “download” button and play with it there.Now what we’re going to do is decide what traffic we want to go after.This varies a bit based on how much authority your site has. So let’s try to determine how easy it will be for you to rank.Go to service for competitors research, shows organic and Ads keywords for any site or domain and enter your URL, looking at the total backlinks in the third column:https://cdn-images-1.medium.com/max/800/0*aV3sF59d8Bt3Aqqw.As a general rule (this may vary based on how old your site is, who the links are from, etc.), based on the number of links you have, this is the maximum level of “difficulty” you should go after.Number of Backlinks:Maximum Difficulty<30:40<100:40–50<1000:50–701000+:70+Go ahead and sort the data by difficulty, and eliminate all of the stuff that is too high for your site (don’t worry, we’ll get those keywords later). For now you can simply delete those rows.Exact MatchOne important thing to note is that Google gives us this volume as “exact match” volume. This means that if there is a slight variation of a keyword we will see it if the words are synonyms, but not if they are used in a phrase, so the traffic will be underestimated from what you would expect overall.Now with that disclaimer sort the traffic volume highest to lowest, and from this data pick out five keywords that seem like a good fit.Here are mine:growth hacking strategiesgrowth hacking techniquesgrowth hacking 101growth hacking instagramgrowth hacking twitterMine all look the same, but that may not necessarily be the case.Keyword TrendsUnfortunately the “keyword difficulty” that Google gives us is based on paid search traffic, not on natural search traffic.First, let’s use Google Trends to view the keyword volume and trajectory simultaneously. You can enter all of the keywords at the same time and see them graphed against each other. For my keywords it looks like this:https://cdn-images-1.medium.com/max/800/0*10BiNkXI3C3mEvYb.The ones I’m most excited about are purple and red, which are “Growth hacking techniques” and “Growth hacking Twitter.”Now we’ll take a deeper look at what the competition is like for those two keywords.Manual Keyword Difficulty AnalysisIn order to analyze how difficult it will be to rank for a certain keyword, we’re going to have to look at the keywords manually, one by one. That’s why we started by finding some long-tail keywords and narrowing the list.This process gets a lot easier if you download the SEOQuake Chrome extension. Once you’ve done that, do a Google search and you’ll notice a few changes.With SEOQuake turned on the relevant SEO data of each site is displayed below each search result.We’re going to alter what is displayed, so in the left-hand sidebar click “parameters” and set them to the following:https://cdn-images-1.medium.com/max/800/0*qVN8Re6-d0RqvJ07.Now when you search, you’ll see something like this:https://cdn-images-1.medium.com/max/800/0*9c46odS5ItXx3F5X.SEOQuake adds a ranking number, and the following at the bottom:The Google Index: This is how many pages from this base URL Google has indexedPage Links: The number of pages linking to the exact domain that is ranking according to SEMrush’s index (usually very low compared to reality, but since we’ll be using this number to compare it wil be somewhat apples to apples)URL Links: The number of pages pointing to any page on the base URLAge: The first time the page was indexed by the Internet ArchiveTraffic: A very rough monthly traffic number for the base URLLooking at these we can try to determine approximately what it would take to overtake the sites in these positions.You’ll notice that the weight of the indicators change. Not all links are from as good of sources, direct page links matter much more than URL links, etc., but if you google around and play with it for a while you’ll get a pretty good idea of what it takes.If you have a brand new site it will take a month or two to start generating the number of links to get to page one. If you have an older site with more links it may just be a matter of getting your on-page SEO in place. Generally it will be a mixture of both.Keep in mind that we’re going to optimize our page for this exact keyword, so we have a bit of an advantage. That said, if you start to see pages from sites like Wikipedia, you will know it’s an uphill battle.Here are a couple of examples so you can see how you should think through these things, starting with “Growth hacking techniques.”https://cdn-images-1.medium.com/max/800/0*YErpxe0guQCv8f2E.Entrepreneur - Start, run and grow your business. is definitely a big name, and “growth hacking techniques” is in the title explicitly. This will be difficult to beat, but there are no links in the SEMRush index that point direct to the page.(By the way, I wonder how hard it would be to write an article for Entrepreneur - Start, run and grow your business. — I could probably do that and build a few links to that easily, even linking to my site in the article).https://cdn-images-1.medium.com/max/800/0*hJxs4ukw38FD_rzA.Yongfook.com, have never heard of that site. 206 total links, not much traffic, this one I could pass up. It does have quite a bit of age and “Growth hacking tactics” in the title explicitly, so that would make it tough, but this one is doable to pass up after a while.https://cdn-images-1.medium.com/max/800/0*FXNrc-YR8rEbVY90.Alright, so quicksprout is relatively popular, a lot of links, good age, lots of traffic, a few links direct to the page but not a ton.But the word “tactics” doesn’t even appear here. This page isn’t optimized for this keyword, so I could probably knock it out by being optimized specifically for “growth hacking tactics.”Let’s jump down a ways to see how hard it would be to get on the front page.17 total pages indexed? Created in 2014? No links in the index, even to the root URL? This one’s mine. I should be able to front-page easily.So this looks like a good keyword. Now we just have to get the on-page SEO in place and start building a few links.(Note: After doing this a few more times I learned that I could probably get Austen Allred’s Blog toward the top of "growth hacking press," so I changed the on-page optimization of one of those pages to focus on that keyword, and we'll see how it goes.On-Page SEONow that we have our keyword selected, we need to make sure Google knows what our site is about. This is as simple as making sure the right keywords are in the right places. Most of this has to do with html tags, which make up the structure of a webpage. If you don’t know html or understand how it works, just pass this list to a developer and they should be able to help you.Here is a simple checklist you can follow to see if your content is optimized.On-Page SEO Checklist☐ Your keyword is in the <title> tag, ideally at the front (or close to the front) of the tag☐ Your keyword is close to the beginning of the <title> tag (ideally the first words)☐ The title tag contains less than the viewable limit of 65 characters (optional but recommended)☐ Your keyword is in the first <h1> tag (and your page has an <h1> tag)☐ If your page contains additional header tags (<h2>, <h3>, etc) your keyword or synonyms are in most of them☐ Any images on the page have an <alt> tag that contain your chosen keyword☐ Your keyword is in the meta description (and there is a meta description)☐ There is at least 300 words of text on the page☐ Your keyword appears in the URL (if not the homepage)☐ Your keyword appears in the first paragraph of the copy☐ Your keyword (or synonyms — Google recognizes them now) is used other times throughout the page☐ Your keyword density is between .5% and 2.5%☐ The page contains dofollow links to other pages (this just means you’re not using nofollow links to every other page)☐ The page is original content not taken from another page and dissimilar from other pages on your siteIf you have all of that in place you should be pretty well set from an on-page perspective. You’ll likely be the best-optimized page for your chosen keyword unless you’re in a very competitive space.All we have left now is off-page optimization.Off-Page SEOOff-Page SEO is just a fancy way to say links. (Sometimes we call them backlinks, but it’s really the same thing.)Google looks at each link on the web as a weighted vote. If you link to something, in Google’s eyes you’re saying, “This is worth checking out.” The more legit you are the more weight your vote carries.Link JuiceSEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.”But link juice doesn’t only work site to site — if your homepage is very authoritative and it links off to other pages on your site, it passes link juice as well. For this reason our link structure becomes very important.Checking Link JuiceThere are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages.Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly.That said, you can check at least a sample of Google’s index in the Google Search Console (formerly known as Webmaster Tools). Once you navigate to your site, In the left-hand side select “Search Traffic” then “Links to your site.” There’s a debate raging over whether or not this actually shows you all of the links Google knows about (I’m 99% convinced it’s only a sample), but it’s at least a representative sample.To see all of your links, click on “More” under “Who links to you the most” then “Download this table.” This, again, seems to only download a sample of what Google knows about. You can also select “Download latest links” which provides more recent links than the other option.Unfortunately this doesn’t let us see much a to the value of the links, nor does it show us links that have dropped or where those links are from.To use those there are a wide variety of tools: If you have a budget I’d go with Competitor Research Tools & SEO Backlink Checker as they have the biggest index, followed by Moz’s Open Site Explorer (most of the data you can get with a free account, if not then it’s slightly cheaper than ahrefs), and finally SEMrush, which is free for most purposes we need. MajesticSEO uses a combination of “trust flow” and “citation flow” which also works fairly well to give you an idea as to the overall health and number of links pointing to your site.All of these use different internal metrics to determine the “authority” of a link, but using them to compare apples to apples can be beneficial.Link StructureHTML links look something like this:<a href=”http://www.somesite.com” title=”keyword”>Anchor text</a>Where http://www.somesite.com is the place the link directs you to, the title is largely a remnant of time gone by, and the linked text — think the words that are blue and you click on — is called the “anchor text.”In addition to the amount of link juice a page has, the relevance of the anchor text matters.Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that you’re doing something fishy.If you’re ever creating links (like we’ll show you in the future) I only ever use something generic like the site name, “here” or the full URL.Internal StructureGenerally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure.Some say the ideal link structure for a site is something like this:https://cdn-images-1.medium.com/max/800/0*tWHFIzBzG7zq6uii.That’s close, but it gets a couple things wrong. First, you’ll never have a structure that organized, and second, in an ideal world every page would link to every other page on its same level. This can easily be done with a footer that feels like a sitemap or “recommended” pages. That allows you to specify anchor text, and pass link juice freely from page to page.Unfortunately it’s impossible to draw such a web without it becoming a mess, so you’ll just have to imagine what that actually looks like.We have just one more thing to go over before we start getting those first links pointing to our site.Robots.txt, disavow, nofollow, and other minutia###Most of SEO at this point is now managing stuff that can go wrong. There is a lot of that, but we’ll go over what will cover 99% of needs, and you can Google if there’s something really crazy.Robots.txtAlmost every site has a page at http://url.com/robots.txt — even google has one.This is just a plain text file that lets you tell search engine crawlers what to crawl and not to crawl. Most are pretty good about listening, except the Bingbot, which pretty much does whatever it wants no matter what you tell it. (I’m mostly kidding.)If you don’t want Google to crawl a page (maybe it’s a login page you don’t want indexed, a landing page, etc.) you can just “disallow” it in your robots.txt by saying disallow: /somepage.If you add a trailing / to it (e.g. disallow: /somepage/) it will also disallow all child pages.Technically you can specify different rules for different bots (or user agents), but it’s easiest to start your file with “User-agent: *” if you don’t have a need for separate crawling rules.DisavowGoogle will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that happens often in highly contested keywords. Google generally tries to pretend like it doesn’t happen.In the case that this does happen, however, you can “Disavow” links in the Search Console, which is pretty much saying, “Hey Google, don’t count this one.” I hope you’ll never have to use it, but if you hire (or have hired) a bad SEO or are being attacked by a competitor, that is how you combat it.NofollowA link can have a property called “nofollow” such as this:<a href=”http://www.somesite.com” title=”keyword” rel=”nofollow”>Anchor text</a>.If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links. I’m not convinced they discount them heavily, but other SEOs are so they seem to deter spammers if nothing else.RedirectsIf you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice.Importantly, Google views www.austenallred.com and Austen Allred’s Blog as different sites. So decide on one, and redirect all of one type to the other.Canonical URLsIf you have two pages that are virtually the same, you can add something like <link rel=”canonical href=”https://www.someurl.com/somepage”> to say “hey, treat this page as if it were that page instead, but I don’t want to 301 it.”And with that, we’re ready to build our first links.Link BuildingLink building is where SEO really starts to matter, and where a lot of people end up in a world of hurt.The best way to build links is to not build links. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we’ll go over a couple of ways to make it more likely) you’re in a great place.If not, at least in the beginning, we’re going to manually create just a few.We’re going to create them in legitimate ways and not hire somebody in India to do so. That is a recipe for disaster, and I can’t even count the number of times I’ve seen that take down a site.Web 2.0s The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry some weight. And if they come from a popular domain that counts as a link.Some of the easiest are:Twitter (in your bio)Github (the readme of a repo)YouTube (the description of a video — it has to actually get views)Wordpress (yes, you’ll have to actually create a blog)Blogger (same here)TumblrUpvote-based sites (HackerNews, GrowthHackers, The Smartest Inbound Marketing Community Online | Inbound.org, Reddit, etc.)If nothing else you can start there and get a half dozen to a dozen links. There are always big lists of “web 2.0s” you can find online, but keep in mind if you’re going to build something out on a blogging platform you’re going to have to really build something out. That’s a lot of content and time, but you have to do it the right way.We generally keep a bigger list of Web 2.0s here. Some may be out of date, but you should probably only build a half dozen to a dozen Web 2.0s anyway.Expired DomainsAnother way to get link juice is by purchasing an expired domain. This is more difficult to do, but there are a lot of options such as Expired Domains | Daily Updated Domain Lists for 364 TLDs. (Google “expired domains” and you’ll find dozens of sites monitoring them.)You’ll want to purchase a domain that has expired and restore it as closely as you can to its original form using an archive. These sites likely have some link juice to pass on and you can pass it to yourself.Link IntersectionAnother way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well.Now that we have a few basic links flowing, we’re going to work on some strategies that will send continual links and press, eventually getting to a point where we don’t have to build any more links.Your First Drip of Traffic — Becoming an Authority SiteAwesome — you have a site that converts well, your SEO is in place, ready for you to drive traffic. Now what?As you’re probably learned at this point, a site that converts very well but has no traffic flowing to it still converts zero traffic.We’re going to fix that.This section takes a lot of time and effort, and in the beginning you’ll likely wonder if you’re doing anything at all. Remember that class in college that is so difficult it’s the point where most people give up, effectively weeding out the people who aren’t ready to major in a specific subject?Well this is the weeder-out chapter of growth hacking.Take a Long-Term View The reason so many people stumble on this step is the same reason people stumble on so many steps that take a little effort under time — losing weight, investing in a 401(k), etc. In the beginning you’re going to have a little seedling of traffic, and you’ll be looking up to those who have giant oak trees, thinking, “I must be doing something wrong.” You’re not doing anything wrong. The traffic starts as a trickle before it becomes a flood.But don’t worry if you’re a startup. Our goal is to get enough traffic that continuing to do this effort will be sustainable (meaning we won’t die before we start to see the rewards), but at the same time we’re building equity in the Internet.The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great product we will create a giant river.Future chapters will go into depth on the networks we need to drive traffic from, so in this chapter we’re going to focus on traffic that’s network-agnostic. Traffic that we can’t get by tapping any specific network.Just to give you some idea of scale, I’ve seen this process drive over 500,000 visits per day, though the build up to that level took almost a full year. What could you do with 500,000 visits per day?Monitoring AlertsTo start we’re going to use the keywords we found in the SEO chapter, and inject ourselves (and our company) into the conversation wherever it’s taking place.To do this we’re going to use software called BuzzBundle.BuzzBundle This software lets us do a few things:Constantly monitor all mentions of a specific topic, competitor, or keyword across multiple locations on the Internet (from Facebook groups to Quora questions to blog posts) where comments are available Allow us to leave a constructive comment that references our product or companyDisclaimer: This is not the SEO comment spam you’ve seen This step takes thought, effort, and a real human who understands what they’re typing. I don’t often say this, but you cannot effectively automate this step without it becoming spammy. If you’re trying to replicate the automated SEO spam you’ve seen on various blogs and sites this will probably work, but you’ll get banned, your clickthrough will be a fraction of what it could be, and you’ll be bannedProductive CommentingWe’re not going to fire up some awful software to drop spun mentions of garbage onto various comment sections online hoping that brings us SEO traffic. Our comments must do two things:Be contextual. We are only going to talk about the topic presented in an article or tweet, and only mention our company when it naturally fits inContribute to the conversation. I should learn something or have value added to my life by reading your commentIf you do these two things a few changes will take place: First, you’ll notice that people click on your links because you’re a thoughtful person who likes to contribute. Second, people will respect your company because you’re a thoughtful person who likes to contribute.And with that disclaimer, we’ll move on to the nitty gritty of how this is done. Let’s fire up BuzzBundle and get to work.Accounts and PersonasThe first thing you’ll want to do in BuzzBundle is go to Accounts -> Add new accounts. This is the starting point for everything we’ll do, as we need accounts to comment.One thing you’ll notice about BuzzBundle is that it lets you use multiple accounts. I find it beneficial to think from multiple perspectives and therefore multiple points of view, but I don’t want to go too far overboard and be spammy.I’d recommend doing something simple — create 2–3 personas, each of whom you identify with (or are you), and enter them into your BuzzBundle accounts.Personally I don’t even change my name, I just use a different one (eg. Austen J. Allred vs. Austen Allred) or use a few photos, just so it isn’t literally the same name and same photo blanketing the Internet.DisqusDisqus is a comment system used all over the place, and it carries some caveates. Disqus will ban you if you use the same link in every post, so there are two workarounds:Use a lot of different accounts, rotating IPs or using a proxy every two days or so Use your site URL as your “display name”Both of these work, but the second one is much easier in my view.UTM ParametersUsing links with our UTM parameters here will be very beneficial. We’ll be able to track traffic back to each individual blog or site, and if necessary double down on the ones that are driving traffic.Link Shorteners If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects.To keep it simple you can use a link shortener that 301s such as URL Shortener and Link Management Platform, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site.

OSome habits that changed my life;Taking advantage of Microsoft programs like office & excell to print out “daily schedule” with a daily sceduale your able to pencil in everything you want to do, by the hour or half hour. The example templates that they give are really cool and worth looking at. Plus, You can have your morning, afternoon & night routine and look at it. If you don’t have a printer, go to your local library and print a bunch of copies! Or search in printable daily /weekly to do. There are other helpful programs like spreadsheets you can use to better your life. Print & create these too!If you are in school taking advantage of Microsoft is even better. They hook you up with, power points, brochures and even pamphlets. If you are making a resume, use their current version. It’s all professional. There are also pie graphs and bar graphs if you want to get fancy! And use the library printer (:Drink water when you wake up. After sleeping for the hours you do- you become dehydrated. Drinking a glass of cold water when you wake helps the metabolism, Helps your skin, & gets you going. Adding a lemon to your water is even better. & then after you’ve mastered this- master green tea or apple cider vinegar.Go to bed earlier, wake up earlier! I used to be a huge night owl. I would sleep in until 11 or noon & I would feel groggy & less motivated. Baby steps. Set your alarm 15 min earlier & try to make a goal to go to bed at midnight instead. Wake up at 9am. That’s one extra hour of sleep. I used to say I was a night person but waking up earlier has taught me that I can make my own routines. I write, read, shower, clean and it feels good to have that extra time.Complete the most important task first! Whether it’s laundry or going to the store, do that first in your day and get it over with. You’ll feel so much better avoiding procrastination.Cut sugar intake in half. Sugar is literally so bad for you. It causes decay, diseases & even if you get your coffee with 1 sugar you’d be making a difference. Instead of eating sugar cereal in the morn; go for oatmeal and fruit.Limit social media time… On fb settings click “time spent on fb”, and notice the amount of hours spent a day scrolling. Cut that down to half. Pointless scrolling is so bad and unproductive. Set an alarm if it helps. Also, your body usually is not moving; like you’ll be laying in bed and scrolling. Get up and do something! Every 20 min.Read. It makes you more articulate. One should read at least once a week. Even if it’s the news or a magazine.Take walks in the morning! You’ll feel great after.Gratitude. Express the things you are grateful for every day. Whether it’s in your car to get a morning coffee, or writing it down. Some people can’t even afford to live, others are missing legs. Just think for a second and be grateful for how lucky you are.Plan what you wear- the night before. Whether you get coffee & try on clothes that you haven’t in a while… figure out what clothes match with what than redecorate the closet. You won’t be rushing around in the morning and your mind will already be made up. Don’t be afraid to dress up!Positive thinking-law of attraction; Everything outside of the brain is external. It’s all in our minds, therefore we create our life. If you dread going to work, change that thought and look at the positives. Remember, you ask the universe to help you, with your thoughts. Quit complaining, and saying I can. Imagine as if you’re already there. How good does it feel? We have money to make! Remember you’re working and giving hours of your life for money.If you get gas, use your next card where you can build credit -and strictly use it for gas. You’re score can go to 715–750 in no time. Look into cash backs And use those as well. Avoid cards with high interest rates.Coupons.. yard sale, cans, change, apps, make some $$ out of nothing! Old purses and storage in the garage. Go look!Find your talent & make time. Whether it’s writing, filming, acting, singing, creating, designing- explore that talent and everything it has to offer. Take free classes online. See what you can bring to the table or just have fun.Solitude. Solitude is key. If you can spend time by yourself, you’re one step ahead. Love your alone time. Have a routine. Many people are waiting for friends to hit them up and go out for a drink, make time for self care.Learn to say no. Remember YOU, come first! It might be hard to get out of the habit of people pleasing, but learning to say no to obligations is important. People don’t take it that personal.Give yourself ONE self care day a week. This can be done by pampering oneself, hanging with an old friend, doing something to your hair. Just don’t work every single day, we all need to recharge.Dress how you want to feel - this works wonders. For example, you want to wear something dressier? Grab that summer dress, some tights, a jacket boom, you’ll feel confident. Accessorizing is good too. If you want to be comfy, wear a sweatshirt; likely- you’ll take a nap. Wear your fave color for good vibes. If you are going somewhere where you want to make an impression, wear something flashy. What you wear is how you feel.Live in the moment! This gets rid of anxiety as well. Thinking of the memories is living in the past & the future is the same concept. Instead, look around you. What are you doing? What environment are you in? What do you smell? Describe in your head what’s happening. Be present and be still. Record it on paper if you wish.Some form of exercise- look you don’t have to go to the gym. You can literally listen to music and dance around in the mirror or do yoga. The body needs movement. The gym is great, but you can just watch work out videos if you prefer. There are many pre-work outs to try to help give a boost. It releases endorphins, so the way you feel after is awesome. Once you hit that climax, it feels natural. You’ll experience “runners high”, which is really just your body working for you. It is so important. It changes your life. You can work from home.Budget your money! Literally open your notebook and write down every expense. Rent, credit cards, insurance, car insurance, eating out, drinking, shopping and be mindful of how much your spending and make it fancy/ highlight it - type.. Print it out, hang it up. Look at it daily.Meditate or just listen to certain frequencies. Our body responds to certain frequencies.For example 528 HZ on YouTube is a good frequency to meditate to and so is 442 HRz. Most people won’t meditate because they need some background. You can have this music & visualize. These frequencies are beneficial to your brain. Look up the music frequencies. There are many different kinds. I enjoy sleeping with them playing in the background. They scientifically help, Like it’s provenStop reacting to negativity, like road rage. If someone flicks you off, ignore them. Only react when it’s positive. If you change your perspective on life and only react to the things you want to- your self control will sky rocket and you’ll be resistant to daily stressors.Treat yourself to a massage! You will feel so lighter after & now there is acupuncture and cupping & more. Read about the practices first if your unsure. Most people didn’t know massages we’re only a dollar a minute or less. They view it as a luxury but it’s cheap! Go do it now.Download TUBI tv. It is free and you have access to more channels and movies than Netflix. There are also all those reality shows you watched ten years ago lmao like flavor of loveBuy a weighted blanket. Make your room the safe haven.Stop talking. Instead be silent and listen. You don’t always have to speak. If you’re at work for example; while it’s good to have conversations, you don’t always have to be talking. You can literally just embrace your time. Sometimes too much talk causes stress & cortisol levels to rise. Avoid politics & religion.Make the beach a habit in summer- make time. The beach changes lives. Whether your reading a magazine or a novel, there’s something so peaceful about the atmosphere and reading.Think about where you really want to live and research where you want to live. Anything is possible. Birds know they can fly away and that they aren’t meant to be kept in one place. We aren’t caged. Plan your future and look at where you want to live. It could be a five year plan.Integrate scrapbooking. Amazon has some cool scrapbooks. Buy one. Get pens for it & be ready to cut out some real pics /magazine pics etc. write and record at least one year or summer of your life. It gives you perspective.Cleaning routines work. Write them down. Dust makes us cough. Sweep the bathroom & clean the closet. Donate all unwanted clothes to charity or sell them. Sheets must be washed like once a month AT least! While your at it buy a new pair.Learn Feng Sui , grab “The Art Of Tidying Up” and do little by little each day. The room you sleep in does effect your energy… also start looking into plants, maybe crystals or sculptures.**Make sure your sleeping on the correct mattress! Some of us have bad backs, we need tempropedic mattresses, etc. also Change your bedsheets/bedspread as often as you can afford. Nothing makes me happier than a new bedspread. Fresh sheets are great. Get a dehumidifier or essential oil diffuser. You’ll feel great.Have a work place, that isn’t your bed. For example, a desk. Many people don’t invest in such things. It will help you focus. Make it so it faces the window or something. Decorate your room to get inspiration. Make a vision board.Lose your ego. Recognize your emotions. Recognize your self. You have this avatar but what about your soul? What can one single person achieve in this life, to better the world?Volunteer. Animals need help, poor people need help, help someone. There are even travel programs.Become a tourist of your own state. There is a website “only in your state”, get on that and make a list of the places you haven’t seen. There are so many mysteries. There is something for everyone here; Only In Your StateGo outside & check the mail. While you check the mail take a walk around the yard. Sit down for a bit. It might be cold but nature is bomb.Drop toxic people. Sooner is better than later.Read the newspaper, instead of articles online. Do things the old fashion way.Instead of watching your fave show one night, watch a documentary. “Grounding” is a great one. Netflix & Hulu have awesome documentaries. I enjoy learning about pyramids & ancient Egypt. Nikola Tesla is also extremely interesting.Self-care for men & women. Girls, pamper yourselves. Mentally & physically. Do something that your future self will thank you for. Guys; the same applies to you. Work out, shave, and mentally get your work done. Reflect. Read your fav magazineTry astral projection- it works beer in the morning. Just set an alarm maybe in 20 min intervals and see if you can experience this.Listen to audibles and podcasts while your driving instead of the radio. This is an awesome substitute because you’ll be learning while your driving. Music is good too, but switch it up!Plan a trip, or plan something fun. Your fave concert, sky-diving, summer plans, a trip to Florida. Plan the hotel, what you’re going to wear, all of it. I promise you’ll turn your life around.Cut out two subscriptions. Let’s say you have Hulu, Netflix, prime, showtimes, planet fitness, tanning - cut out two that you never use !Take pictures… use an old fashion disposable camera. Who cares.Make sure you don’t eat too many sweets. You shouldn’t be waking up starving every morning- that’s usually due to eating late. Instead have a nice breakfast, a light lunch and a nutritious dinner. Try and snack during the day and treat yourself once a week. Make a system.If you’re over 30 and you don’t floss every day you might want to get in the habit of flossing because our teeth will not last forever!Speaking of dental - get in the habit of making your doctor appointments, and all others. See what your insurance covers.Speaking of insurance; most peoples insurance covers therapy! It’s just a five dollar co pay. Go do it! Some others cover chiropractic needs! So see what you have and what it covers!Stretch every single morning.Be spontaneous like you use to be.Get in the habit of doing things BY yourself. This isn’t the same as pure solitude because What I mean is- go to the movies by yourself- go out to breakfast with yourself. You will notice a lot more when you are your only company.Save kittens. Or puppies.Change your trash, recycle, make sure your room is fresh, car is clean. If you’re like hitting your 30s there’s actually no excuse.“Morning Pages” As stated in “The Artists Way”, the book. Every morning the first or second thing to do when you wake up is write 2–3 morning pages, date them and freestyle write. They don’t have to be about anything but the rule is keep writing. After a week it’ll be easier and after a few months you will feel different. Don’t read them until at least three months later. You will notice some patterns. You will see progression.Sell your video games that you don’t use anymore at GameStop. Sell your CDS you don’t listen to at the nearest music shop. There’s a market for everything and it doesn’t just have to be offerup or letgo on our phones. Make human interaction.Do laundry at a laundry mat for a day. Feel it. Then be thankful. If You have the privilege of your own washer and dryer you are lucky.Bring a water bottle every where you go. Go buy one that you can fill with water. Make it your fave color.Call your grandparents, spread love. Visit them while you can.Incorporate Chia seeds in your diet. Throw them in drinks, yoghurt, oatmeal, eggs, whatever you want. Look up other healthy alternatives.Make a list of what you need to accomplish in your week. Then make a list of what you want to accomplish.Get in the habit of going to the dollar tree for like toilet paper, paper towel, paper plates, toothbrushes, & all those types of items. Stop wasting money!Pay it forward every once in a while.Eat a plant based diet for just one week and see how you feel. One week.Take a shower using cold water. It has a different way of shocking your body and waking you up.Challenge yourself to meal-prep instead of buying fast food. Even if you have no time to cook; there are markets with fresh food and Tupperware waiting for you at certain shops such as Dave’s. You will not only save $$ but your body will thank you. & your clock.The second you get paid in cash, deposit it. Leave yourself the extra 3–5$ for coffee. Deposit and save.Imagine if it was your last day on earth, what would you do? Who would you speak to? I want you to make a list of even just five things & a few people and then talk to them!Listen to your favorite song while you get ready for the day. Then listen to a classical song the next day, keep changing.Keep bananas in the kitchen at all times. They are pretty healthy and so easy to eat.Use sage after you clean your room, make this a habit - it does wonders for the environment and kills bacteria! It also smells goodEmbrace your femininity ! Or if you’re a man embrace your masculinity. If your a girl, wear whatever you want, don’t stick to the status quo. Learn traditional habits and embrace other females.Master your work environment. Next time you have your day off, think about how valuable that time is. Literally we are giving hours of our lives for money. Make the most of it & get what you can.If you’re in school , stay ahead. Read chapters and do assignments ahead of Time. Be ahead of the game..Brew your own coffee! Easy just buy tour fave coffee & save $$. Use cool mugs.Take the Myers Briggs test to see what kind of personality you have. Go on google and type it in.Don’t eat past 7 pm!Organize! Have a spot for everything. Jewelry goes in a box, papers go in a Manila envelope, towels in the closet. Don’t worry about losing things anymore.Take naps during the day even if it’s 20 min.In the morning if you have trouble getting up but no time to shower.. wet your face with cold waterKeep all of your receipts, And warranties. You might need them!Avoid gossip. It’s always bad.