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Is there an Uber for shipping your own cargo?

I assume you mean shipping your own cargo and not receiving purchases from a retailer. The post below will touch on both sides. As I understand it, there are a few tiers of shipping. Parcel, less than truckload (LTL) and truckload (TL / FTL). Each of those in turn can also go international which adds some complexity and middlemen.PARCELConsumers are most familiar with this tier. These players carry small to medium sized packages up to 150 lbs. There are size restrictions as well.TraditionalTraditional players include UPS, FedEx, DHL, USPS. There are regional last-mile players such as LaserShip, OnTrac, Eastern Connection. As more retailers drive down delivery times, more and more packages have been directed through the regional players.Amazon is testing its own service, piggybacking off of their AmazonFresh service: Amazon, in Threat to UPS, Tries Its Own Deliveries. They've also gone and leased a few cargo planes to support their parcel operations: Amazon lines up fleet of Boeing jets to build its own air-cargo network. This move is in the guise of a private fleet supporting their own delivery operations and possibly their Amazon Marketplace deliveries, but are unlikely to be sold as a service for other retailers (yet).Shyp (Shyp | The easiest way to ship anything.) frontend side of consumer parcel shipping, picks up your item and figures out which of the traditional players to ship with.ShipBob (Chicago - Forget Going To FedEx, UPS or USPS), same model as Shyp.Uber for ParcelNew entrants based on the Uber model are below, they are basically the modern-day version of bike messengers. No reason why Lyft, Sidecar, FlyWheel and everyone else that does some sort of livery / delivery can't get in on the action. You can sort of split them up between local and regional.Local Players / Last Mile Players:UberRUSH in NYC (Announcing UberRush | NYC Courier Service)UberRUSH API (A Custom Delivery Solution, Powered By UberRUSH ), this in my mind will likely take out all other entrants in the local delivery market.Amazon Flex (Be Your Own Boss. Great Earnings. Flexible Hours.), Amazon’s take on it. Recently got something delivered by a Flex worker and asked to take a look at the app. Looks pretty polish, standard dispatch type app.Postmates (Ride or Drive with Postmates)Homer (Homer Logistics) instead of contractors, they hire full time employees and give them equity. Interesting take, unsure how that scales. Homer Logistics Aims to Make Delivery Good for Workers and BusinessDeliv (Same-Day Delivery Service - Deliv) white-labeled last mile delivery for B&M retailersDoorman (Evening On-Demand Package Delivery) a unique take on last mile parcelDoorDash (DoorDash Food Delivery | Restaurant Delivery), nice article on them: DoorDash Wants to Own the Last Mile — BackchannelWunWun (Wunwun Jobs) Ac-hired by Alfred. Founder started Darkstore, distributed 3PL?Blackbox (Blackbox), from the creators of CAH. Seems like a 3PL fulfillment service for parcels.AxleHire (The startup that facilitates deliveries for HelloFresh in SF and LA raises $4.3 million) last-mile delivery.Delivery Cube (Welcome to Delivery Cube) paused their logistics operation to focus on their technology. Seems similar to Onfleet now (Onfleet - Delightful Delivery Management Software).EasyVan / Lalamove (Asia Play: Professional Delivery On Demand for Business) raised an additional $10m recently On-demand logistics startup Lalamove raises $10M more in push for profitabilityGoGoVan (Asia Play: GoGoVan - GET YOUR STUFF MOVING) raised about $30m in funding.Regional Players:PiggyBack (piggyback)Roadie (Roadie App Wants To Help Shlep Your Stuff Faster Than UPS) Roadie closes $15M Series B to help you transport the creepy mannequin collection you hide from your friendsLTL (LESS THAN TRUCKLOAD)The following are Uber-like in terms of being on-demand but once you move out of parcel, few regular Joes own the equipment to properly move these larger loads. So in a sense, it's Uber-like not in terms of UberX but in terms of UberBlack / UberTaxi. The supply side is usually made of professionals. No point in naming legacy players here. Market is somewhat fragmented if you look at the new players. But if you are looking at the legacy providers such as YRC, Estes Express, R&L, few nationwide LTL providers dominate the market but not to the same degree as the intermodal or parcel space.Newish Players:uShip (Ship Freight, Furniture, Cars or Moves) seems to be the most well-known player here. As a marketplace / load board, they actually cover everything. But their bread and butter seems to be LTL.ShipHawk (https://shiphawk.com/business-solutions) seems to cater to retailers but they can handle individuals as well.Cargomatic (Cargomatic) recently raised a round, looks like the most focused LTL load board of the group. They are also closest to an Uber-like offering as in they seem to try to fill excess capacity in the system. However it looks like they may be running into some difficulties: Cargomatic, an 'Uber for truckers' with high-profile VC investment, laid off 50% of its staffLoadDelivered (Chicago Freight Broker & Logistics Services Provider) tech-enabled broker? Don’t see anything regarding their tech though.CaseStack (CaseStack Cloud Services) asset-based tech-enabled 3PL?Pivot Freight (Pivot Freight | Web-based TMS freight software) a dashboard utility where you can plug in your existing contract rates with your LTL carriers and by chance your pre-existing LTL carriers can't move a load, they can match you with another carrier already on their system. Things blur here between entrants that can actually move your freight via contracted carriers and software analytics plays like Pivot Freight.UberCargo / UberVan (UberCARGO: A Reliable Ride For Your Items) like UberRUSH is more of a local offering. Probably more related to Lugg below than the offerings above.Lugg (Lugg - Your on-demand mover) focused mainly on furniture moving. Had some experience with them, loved the service. Founder is a true hustler. Wish him well. Have used Lugg a number of times for our office and personal moves, software is lacking some major features and experience still requires quite a bit of human intervention but every Lugger moving for them have been great to work with.Fleetzen (Fleetzen) similar to Lugg, above.Cainiao (菜鸟网络 - 大数据 社会化协同物流平台) unsure where to put these guys, they are basically a tech-enabled asset-based 3PL, a total 180 from every other player on this list except Amazon (who has gone out and purchased / leased their own delivery assets and warehouses). They have their eyes set on the global market. Alibaba-backed logistics firm Cainiao lands funding at a reported $7.7B valuationFTL / TL (FULL TRUCKLOAD)Full truckload is littered with attempts at an Uber-like model. A few legacy load boards dominate the space trying to match supply and demand. But there is so much noise and scams, everyone that uses them aren't happy and try to avoid them at all costs.Newer players have largely stalled, Open Mile was a well funded early attempt but they ran into barriers and chose to sell to a legacy broker, Echo. Of all the ones listed below, TruckerPath was dominant via their PR and fundraising, at least on the supply side a year or two ago. No idea how they are doing w/ the demand side. They just got bought out by their main investor, Ren Ren.Existing load boards are more or less just outlets for PostEverywhere (Reach Trucking Companies and Owner Operators), they have a long list of load boards that uses their data feed. ITS and DAT will be the other large legacy players.Open Mile (Truckload Freight Rates & Quotes From Open Mile) raised substantial funds a few years ago and were acqhired by Echo Global Logistics, a traditional / legacy broker in the space.Over-Haul (Overhaul | A Commercial Trucking Online Marketplace Driven by Trust): Very interesting play on the Uber for freight idea by an industry veteran. Overhaul: Don’t call it 'Uber for trucking'Transfix (Transfix) got some recent press: Transfix Brings the Uber Model to the $800 Billion Trucking Industry, raised a $12m Series A: Long-Haul Trucking Startup Transfix Lands $12 Million Series A and a $22m Series B led by NEA: Transfix Raises $22M Series B to Disrupt Freight Brokering; Led by NEA. Overtakes TruckerPath in terms of how much they’ve raised. Interested to see how they spend this war chest. Outright marketing to acquire the supply side?Convoy (Page on convoy.com) raised three rounds from notable investors, among them Bezos, Benioff, Gates, Greylock and most recently YC. The last investor is important in that I’m assuming they must have learned something from their failed Keychain seed investment. Similar to Cargomatic, a regional player who is now expanding nationally after the YC-led round. Arrived on the scene guns blazing stating that they are going to take out the brokers. Similar story to most of the other Uber for * on this list. One of the things that standout here is that they secured a deal w/ Unilever, something that previous Uber for freight ideas struggled w/ (securing large repeatable demand volume). It remains to be seen where they fall on Unilever’s routing guide. It could be a similar story to Open Mile where they secured contracts but failed to see any shipments go their way because they were so low on the routing guide. Convoy, A Smart Logistics Service For Regional Trucking Businesses, Raises $2.5M and Convoy Sees Itself as the Uber of Local Trucking.Amazon (Amazon is secretly building an 'Uber for trucking' app, setting its sights on a massive $800 billion market) covered above in parcel, but this is the clearest shot at the truckload market. For a variety of reasons, likely to succeed where others have failed because they can guarantee demand where no one else can. They are also biting off a huge chunk, incorporating many benefits such as TruckerPath, payments into one solution. WITH DEMAND in tow. Curious as to how this affects Bezos’ investment in Convoy.Uber: (https://freight.uber.com/) Mentioned elsewhere on this list via their region specific UberCargo or their purchase of Otto. Uber’s brand and clout can probably take them further than the other plays, enough to offset “broker relationships”. W/ Otto providing AI driving to carrier partners, this could get around the incoming HOS ELD ruling coming into play at the end of 2017. Their initial niche should probably be time sensitive shipments. But w/o adopting Otto technology (which doesn’t look like the case), they’ll be relegated to a software-enabled freight broker. Great for tracking / visibility. Also w/ their war chest they’ll be able to attract truckers w/ their quick payment. But the question remains the same… how do you drive demand?Cargo Chief (Cargo Chief | Shipping Made Easy) don't really know much about them. They seem to be a tech-enabled broker. Similar to Flexport but just for OTR. They are making decent revenue on their brokerage operations, don’t think their TMS product has done all too well. Most recently, they jettisoned the brokerage operation, focused on just the TMS a bit, now it sounds like they’ve pivoted to just focus on carrier selection / capacity management? Word on the street is that they are shutting down.Keychain Logistics (Keychain Logistics): Folded. Have met plenty of engineers / designers that used to work there, haven't met anyone that is still there. Looks like YC has moved onto Convoy.Dispatcher (Dispatcher, Inc.): I think they started out w/ the Uber for freight model and have since pivoted into a TMS for shippers? Site is down, acq-hired by Uber.Loadsmart (Loadsmart): Uber for freight.Intrans (Page on intrans.com): May have folded, nothing on their site.DashHaul (Home - DashHaul)Convargo (Convargo) France’s Convargo wants to connect shippers with truckers, another entrant, this time based out of France. Impressive investors from the industry.Traansmission (Traansmission) started by a fellow Tartan! Went from getting rid of the broker to building tools for brokers. Looks more like a shipper TMS, funneling all carrier relationships into a portal, unsure of traction. As of late, they seem to have become a TMS for carriers.TruckerPath (Trucker Path, innovations in the trucking industry) started out as a social app / directory + map app for truckers, good model to onboard the supply side. Unsure how they are going to onboard the demand side. Raised $20mn Trucker Path Raises $20M To Claim The Uber For Truckers Moniker. From pure fundraising and supply side numbers, the current leader. Unsure what their strategy is to acquire the demand side. They started factoring. Acquired by RenRen.Dray (Welcome to Dray) not much information on them. Looks like they pivoted to Parade.ai.Turvo (Turvo) not much information on them. Very interesting play focusing on the TMS. Raised a large round right off the bat. Their network will help them get their initial pilots through.CargoX (CargoX | Transportadora Carga Fechada) Brazil-based. Raised $14m from notable investors: Goldman Sachs leads $10M investment in Brazilian trucking startup CargoX.Huochebang (物流QQ|货车帮 中国公路物流基础设施) one of apparently 200 Uber-for freight applications in China. They’ve been valued at over $1 billion. Interestingly enough, their main revenue might not be from taking a cut of each load moved. “The company processes as much as $120 million in shipping fees daily and has about 1,000 service centers sprinkled across China supporting drivers.” “Unlike Uber, which takes a cut from every ride, Huochebang makes money primarily from selling toll cards, taking a cut from the card top-ups, and helping truckers with financing.”INTERNATIONAL / INTERMODALIf you go international you have to deal with customs and a lot more intermediaries. For that, the following are available.Flexport (Freight Forwarding and Customs Brokerage) a tech-enabled licensed customs broker trying to get it all digital. Hustling and by the book. Really impressed w/ Ryan and what he’s done. Seems to have gotten the most funding in this space and best press. Clients have told me they do really well on the China > U.S. lane but don’t have much presence in other lanes. Still heavily operational which makes sense for now in this industry. Recently acquired warehouse space near ports (but some customers now complain it takes longer for their containers to move through the drayage process, as if they are trying to slow things down and then upsell expedited drayage services). Also leased a plane to guarantee capacity during the holiday season.FreightHub (FreightHub, a European ‘digital freight forwarder’, scores $20M Series A) European version of Flexport. Unsure if they have their own assets.iContainer (International Shipping Online, Ocean freight & Air Freight | iContainers) located in Florida / Spain, $9m in funding.Xeneta (Xeneta Home - Are you paying the right ocean freight rates?) based in Norway, $8.5m in funding.Fleet (Get Quotes for Your Ocean & Air Shipping Needs, formerly Shipstr) announced a while back, perhaps prematurely, is still getting its act together. Unlike Flexport, they are going to be a directory / marketplace to match you up with a broker, possibly Flexport.Kontainers (Instant Rate, Instant shipping, Try the easiest way to ship your next containers) UK playerHaven (Haven) beautifully designed marketing site. Raised a total of $14 million so far. Looks like a more automated competitor to Flexport. Unsure if thats the way to go. Think they are ingesting a ton of data and offering analytics for pricing comparisons. Have also been told they might be trying to offer a supply chain audit / transparency product, heavily reliant of manifests / bill of ladings.Shipwise (Shipwise · Streamlined Internation Freight and Supply Chain Solution) Know nothing about these guys...OMVS (On the Move Systems) public, but have never heard of these guys...Eyes on Freight (Home - Eyes On Freight) just sounds like a freight forwarder on the web? Except they don't own any relationships, they just make intros?ADJACENT COMPANIESDon’t want to dive too deep into these adjacent companies because it strays from the original question, but thought they were interesting enough to include here.FourKites (Page on fourkites.com): Interesting play, pushing tracking on drivers no matter what type of phones they are using. Leveraging the demand side to onboard the supply side and in turn trying to take advantage of backhauls (capacity on the way back). That is the original promise of all load boards which is to fill those backhauls. Lost in litigation to MacroPoint, pivoted away from cell tracking to integration w/ ELDs which MacroPoint is also moving into.MacroPoint (MacroPoint | Automated Track & Trace for Brokers & Shippers): This isn't a load board play, but interesting tech. Popping it in here to couple it w/ FourKites. Looks like there was litigation between the two. MacroPoint seems to have come out on top. As of now, think they are the only ones doing cell triangulation for load tracking, but once ELDs are fully implemented in late 2017, that won't be required so they’ve already moved into integrating with a bunch of ELDs. Was told they might have licensed the tech from others vs building in house. Acquired by Descartes.Starsky Robotics (Starsky Robotics) Most of the truck manufacturers have self-driving programs of their own. Looks like this independent shop is picking up where Otto left off. These Truckers Work Alongside the Coders Trying to Eliminate Their Jobs10–4 (Home) Fleet management / tracking, possibly similar to FourKites / Macropoint above. Unsure about txt capability.Project 44 (project44) replacing EDI?Realine (http://realine.net/) replacing EDI?Farewell (Farewell — Tech specs) TMS? This is a whole other list we can get into…Onfleet (Onfleet - Delightful Delivery Management Software) dispatch softwareOtto (Home) self-driving trucks! They design an add-on system to retrofit regular semis. Agreed that the automated technology will likely come to trucking first. Imagine a pilot in a plane, that’s what will happen to trucking in the near term. Driver kicks back for the long-haul but once the truck enters an urban center for the final miles of a delivery, driver takes control again. Eventually that model should give way to fully automated trucks. Plenty of truck manufacturers are working on this too. Uber acquired them to apply their tech to cars, but to also enter the Uber for freight sector. Unsure where the tech will go as they’ve been embroiled in legal issues with Waymo.Flexe (FLEXE: The Marketplace for Warehouse Space) E-commerce, decline of brick & mortar retail, warehousing space getting tight and rates going through the roof, raised expectations driven by Amazon have all changed the game of final mile logistics. This is one of the more interesting plays that I’ve seen. Idea isn’t new as people have pointed out, it’s based off AirBnb… VRBO’s model. But finding extra space not at traditional warehouses but in other industries, that’s brilliant.Stord (Stord, On-Demand Flexible Warehousing - Fast, Easy, Convenient) similar to Flexe.PARTING THOUGHTSAny basic research in the industry will reveal that there is indeed a massive problem of inefficiency. Getting everyone together, getting people to adopt technology, to change their behavior is a tough barrier to overcome. The technology isn't too hard. But getting to know the industry and how to move away all the constituents from their institutionalized behavior... that's the challenge. As the popular saying goes, everyone in the industry is very efficient at their inefficient processes.As current drivers, dispatch, warehouse, accounting teams retire and younger employees take their place, technology adoption naturally picks up. In addition, regulation and economic factors will force the adoption of technology just to stay in business or to be competitive.ArticlesFreightOS published a "comprehensive" list of tech companies in the logistics space, worth the read: The Ultimate List of Top Logistics Startups - Blog.Another write-up of logistics startups: 30 Logistics Startups You Should Know – Tradecraft – MediumThe Economist gives a good breakdown on how some of the companies are doing in this space: The appy truckerFor other technology plays in freight logistics, these survey results might be helpful. Still unclear who the respondents were, saw that the survey was listed on Princeton Consultants Inc.'s site. So rather self-selecting. Assume the survey wasn't properly done: Ranking 5 'disruptive' technologies coming to freight transportationOutdated but interesting sampling below via A Sampling of Logistics Startups | Transport Topics Online:

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