Free Research Poster Template. Example Of A Sample Research Poster: Fill & Download for Free

9 Steps to make a Simple Marketing Plan“According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity.” [1]If you are among the above 46% or 16%, do not worry! Follow the steps below to make one by yourself.#1- Know what is your Vision, Objective and Benchmark to successThis is an important part of a marketing strategy plan. Your digital marketing campaign should be going through this path as a guiding structure. If not then there is a serious problem. If you don’t know where you’re going, where will you end up? Then feel free to contact me.To build vision, mission and objective you must know what are the metrics which you want to consider. Follow the steps below.Segment your industry : Define your type of business example- Wholesale/ Service/ Retail etc.Segment your customer : Know your customers learn in step 4 of the articleSegment the problem you solve: Find out some problems in your industry faced by Customers and explain how your enterprise will solve some of them.Explain how you will solve that problem : As mentioned in above point, Show how will you solve the problem.Example-Vision: “Our initial goal is to become the premier provider for Car rentals. We will then leverage our customer base and position in the market to offer new equipment sales as well as comprehensive maintenance and service, custom equipment fittings, and expert trail advice.” [4]Objective: Become the largest shareholder of Car Rental in California. Generate $100000 as net income at the 2nd quarter of 2018.Keys to success: Provide a standard and quality Car with a 24 hour support online. Extra discount through loyalty program.# 2 – Decide and finalize the budget for your marketing campaign.Ad Budget Calculation“Take 10 percent and 12 percent of your projected annual, gross sales and multiply each by the markup made on your average transaction. “ [7]“Deduct your annual cost of occupancy (rent) from the adjusted 10 percent of sales number and the adjusted 12 percent number.” [7]“The remaining balances represent your minimum and maximum allowable ad budgets for the year.” [7]Sign up to get the next version of this article with a sample preparation in 2017, MarchExample- You sell a Mobile Phone for $150 and the cost price is $100. So markup is 50% and margin is 33.33%.Assume your business is predicted to make $1 million this year 2017. Profit Margin is 48% and Annual rent is $52000. So let’s calculate percent of sales and 12 percent of sales (4100,000 and $120,000).Now let’s convert profit margin to mark up so divide gross profit by cost (48% i.e $480,000 hard cost). Hence 480,000/520,000= 92.3 %So Profit Margin= 92.3 %Ok so now multiply 92.3% * $100,0000(10%)=$ 92,300………Click to Read full article# 3- Develop Personas and create campaigns or blog posts accordinglyTo develop a persona follow the below stepsKnow your target consumerWrite all demographic data for your target consumer- age, gender, geographic areaFind out problems faced by this consumer categoryGet some more information like emotional desires, fear etc. about the personaYou can go through the Audience Report on Google Analytics for knowing the characteristics of your persona.Find the list of people who will be influencers to your persona/target audience. Ask them for help or use their influencing information along with your campaign.OrYou can also use the given tool for automatic persona creation. Makemypersona is one of the best persona creation platform so use it for free.# 4- Designing your campaignFind popular topics to your audience: When your are running a campaign or posting an article, remember one important thing “What are you posting” [5]. Find out the most shared and liked topics by your segmented audience using the following tools Buzzsumo, Scoopit etc.Use a marketing calendar : Use a marketing calendar to set up a plan when to give special offers or posts according to an event. You can get a free marketing calendar here Click to download.Use right Keywords: Keywords are important factors to attract your audience when searching for something or seeing an ad on social media. Some of the helpful tools for keyword research are Google keyword planner and SERP.Designing your social media poster:Graphics is one of important parts of a marketing campaign.I would call it the Hero shot [6]. Canva and Adobe Indesign are some of my favourite tools for designing posters. Everyone likes a story – If you have a vision, then a company video is a great tool to connect with your audience. Have a personal message recorded by your founder and experience of your users. Have some animation integrated on your video to tell the story. Adobe Animate CC is one of the important video animation tool. Remember to add a call to action button. There are several tools for call to action and landing page templates, I like the tool Unbounce.# 5- Communication | Email Marketing |Check whether you have used right keywords in your marketing campaign. If it’s a email campaign then make sure you have used right tools for monitoring and segmenting leads and future leads while Title/Subject of the email is the most important part of the email.. If you are using wix then do not forget to use the email marketing server of wix because you can track your emails and download the list of emails that opened your email and those who do not open. Hence you can re target the audience according to behaviour and demographics.There many other email marketing tools like Mailchimp, Drip etc. While Email Subject is a very important part of an email campaign, the second most important reason is timing. Use SeventhSense for sending an email campaign according to time. ​Seventh Sense is a terrific tool that delivers your sales and marketing emails to your recipients at the ideal time—when they’re in front of their email. Apart from email set up, content is very important so are chances of getting spammed. This tool “EmailCopyChecker” checks the words in the content of your email and tells you which part of email is leading towards spam.For Social Media Approach and tools, read the upcoming advanced version of this article in March.# 6 – Do you have an advanced mobile friendly website ?There are approximately 4.6 billion mobile users [3] in the world so if you have an old website which is either not advanced/ user friendly or mobile friendly then you need serious help right now. If you are a small start up and need website only for content then I would suggest going for Wix or Weebly where you can edit the website using website builder without coding. While if you need a website for advanced level of work example- LMS or Search Database then you use WordPress.#7- Best time to post on social mediaChoose the channels for campaign- Adwords, Facebook, Instagram, Twitter, LinkedIn etc. Hootsuite is one of my favourite automation software for social media campaigns.Remember“The best time to post on Twitter is at 3 p.m. Monday to Friday.” [2]“The best time to post on Facebook is between 12 p.m. and 3 p.m. Monday, Wednesday, Thursday, and Friday. And on Saturday and Sunday between 12 p.m. and 1 p.m.” [2]“The best time to post on Instagram is from 12 p.m. to 1 p.m. Monday to Friday.” [2]*Time may be different for different customer based on location.# 8 – Set the plan as Agile (Think “Outline” not “Campaign”)“As research on disruption and market transitions suggests, you’re better off these days if you can quickly identify and adapt to changes in your environment.”[8] Follow the below 4 phases for applying agile strategy in your marketing planAnnouncements and Initial AdvertisementCustomer engagement and Ad set upPromote new product salesAnalyze and regroup [8]# 9- Analytics | Google Analytics |After running a marketing campaign, the first thing you should do is track the activities and result. Mark the key performance indicators and measure the return on investment. Set the benchmarking tool and compare the your campaign or website analytics with your industry average. Find the audience according to region, technology, browser, age, gender etc. Segment the audience according to your target market.

CopyPress has a defined process on how to create amazing infographics for their clients. With a little effort, you can follow their breadcrumbs and create amazing infographics of your own!To start, they segment the process into three groups: the business team, the graphic design team, and of course the audience who consumes the infographic. None of these people approach infographics in the same way, which can lead to miscommunication and potentially a bad customer experience.This white paper will demystify these three roles to help you and your team create something your audience will love. By following these steps, all teams should be able to work together to turn your infographics from tolerable to top-sharers.1. CanvaPrice: FreePaid options:Freemium purchases: On the free plan, you have the option to buy premium templates, icons, images, and more for a more custom look.Canva for Work for small and medium sized businesses. Starts at $12.95 per team member, per month.Canva for Education offers teachers and students special pricing for their entire toolkit.Canva for Nonprofits gives eligible nonprofits free access to all Canva for Work features.Canva Enterprise offers companies with large design teams their entire toolkit with additional integrations to other platforms. Pricing on demand.Noteworthy feature: The free plan will take you pretty far!Ease of use: EasyTime required to create an infographic: 30 minutesCanva is a powerful online design tool (and infographic maker) that allows you to create a variety of designs even if you do not have any design knowledge.Canva provides a huge range of templates for you to pick from based on your exact design need — from birthday cards for a friend to a lesson plan for a class to social media banners, ad graphics, and many more. And of course, infographics.Since we are looking to make an infographic, let’s take a look at the features Canva offers for you. You can pick from a variety of templates (the templates themselves are free, and some include elements like icons and pictures that you can purchase or replace with your own elements).Here are some sample templates that Canva offers (all completely customizable):(Click any of the above to enlarge)Once you select your template (you can also select a blank canvas to start with), Canva offers a variety of options, including a vast library of elements (some free and some you can purchase). You can also upload your own and add to your image.Et voila! You have your very own infographic!Quick video tutorial:2. VenngagePrice: Free for students, paid for everyone elsePaid options:Premium (for individuals) starts at $19 per month.Business (for businesses & organizations) starts at $49 per month.Nonprofits get 50% off all plans.Education plans with 35 accounts for the whole class start at $29 per month.Noteworthy feature: A great gallery of ideas for design inspiration, updated almost dailyEase of use: EasyTime required to create an infographic: 30 minutesSimilar to Canva, Venngage offers you a few different options to pick from in terms of what it is you want to create. You will find templates for things like reports, posters, promotions, and of course, infographics.Within the infographic section, you will also find additional options to pick from that tend to deal with particular topics and categories of infographics, like:StatisticalInformationalProcessComparisonTimelineGeographicChartsTutorialBelow you will find a variety of templates to pick from (some free and some premium):(Click any of the above to enlarge)Once you find a template you like, it’s time to customize! Venngage allows you to insert what they call “Widgets,” which can include things like maps and charts based on the specific info and data you have for your infographic.Quick video tutorial:3. PiktochartPrice: FreePaid options: Lite: $12.50 per monthPro: $24.17 per monthPro Team starts at $43.33 for 2 users per month.Nonprofits: $39.99 per year for individuals and $79.98 onwards for team plansEducation: $39.99 per year for individuals and $79.98 onwards for team plansNoteworthy feature: Great step-by-step tutorialsEase of Use: EasyTime required to create an infographic: 30 minutesPiktochart is another good option to create different types of infographics. You can pick from a few different formats, including a traditional infographic size (tall and skinny), presentation size (for slide decks), poster, and report.You can then either create your own infographic from scratch or select one of their templates (some are free and others require you to either have a Lite or Pro plan). Here’s a sample of some of the Piktochart templates:(Click any of the above to enlarge)Once you have selected your template, you can simply drag and drop to add any graphic elements and text to your canvas. You can also upload your own images.Quick video tutorial:4. easel.lyPrice: Free or Pro Account starting at $4/monthPaid options: Called “Pro Accounts”Businesses and Nonprofits: $5 per monthTeachers: $4 per monthStudents: $2 per monthEnterprise: Pricing on demandNoteworthy feature: Free design sandbox you can play in without even registering for the serviceEase of use: EasyTime required to create an infographic: 30 minutescreate and share visual ideas using infographics makes it really easy for you to create infographics. When you arrive on their main page, all you need to do is pick one of the many templates they offer. They also offer a way for you to search their template library by category. Here’s a sample of some of the create and share visual ideas using infographics templates:(Click any of the above to enlarge)Once you have found a template you like (or even when you start from scratch), you will be directed to a new window where you will be able to customize your infographic however you want. create and share visual ideas using infographics provides a variety of tools such as backgrounds, shapes, text, charts, and more.Quick video tutorial:5. VismePrice: Free and paid plansPaid options:Standard: $19 per monthComplete: $39 monthTeam: $117 per month for up to 3 usersEnterprise: Price available on requestStudent: $30 per semesterTeacher: $60 per semesterNoteworthy feature: Make interactive infographics with links, animations and pop-upsEase of use: EasyTime required to create an infographic: 30 minutesVisme is a multi-faceted design tool that’s developed specifically with the marketer in mind. It allows you to create presentations, animations, mock-ups, banners, and of course, infographics.Once you login with your account, you will be greeted with a visual of all your projects (the space will be empty if you haven’t created any projects yet). You can click on the Create button to get started.Then it’s time to pick the type of project you would like to create — in our case, an infographic. You will notice that some of the templates are free to use and others require a premium account. Here’s a sample of some of the Visme templates (some are free and some require a premium account):(Click any of the above to enlarge)You will then be able to customize your infographic however you like with a variety of tools. Visme even allows you to add effects or animate objects inside the infographic.Quick video tutorial:6. InfogramPrice: Free and paid plansPaid options:Pro: $25 per monthBusiness: $79 per monthTeam: $170 per month starting with 3 usersEnterprise: Multiple teams, starting with 10 users. Price available on request.Noteworthy feature: Paid versions of the tool offer SQL connectors, data analytics, link tracking and engagement analytics – nearly no other competitor offers such in-depth metrics.Ease of use: IntermediateTime required to create an infographic: 45 minutesInfogram is a design tool for those who love numbers and data. Its strong data visualization chops help you create simple infographics from complex data sets. But from an artistic perspective, its templates feel somewhat limited. If you’re a free user, you’ll have even fewer choices.Here’s a quick peek at some of their examples:(Click any of the above to enlarge)Once you have picked the template, you can edit the elements on the page. Infogram is a good option when dealing with statistics. When you need to assign numbers to graphs and maps, this is your go-to tool.Quick video tutorial:7. Vizualize.mePrice: FreePaid options: None. It’s really, really free!Noteworthy feature: Specializes in building visual resumesEase of use: EasyTime required to create an infographic: 10 minutesDigital Credential Service | Parchment is a different type of infographic maker. It helps you create an “infographic resume.” Just log in and start creating your resume as you’d do in a Word template. You can even connect to LinkedIn to populate some of the information automatically.BROUGHT TO YOU BYTry our full stack of brand building toolsWe’ve built a full stack of social media tools to help modern brands grow their awareness, engagement, and sales.Start a free 14-day trialOn the left you will be able to input your information as well as pick the theme for your infographic resume.Here is an example of a template and some very basic information I filled out:Quick video tutorial:8. SnappaPrice: FreePaid options:Pro: $15 per user per monthTeam: $30 for 5 users per monthNoteworthy feature: Surprisingly feature-rich, even for free accountsEase of use: EasyTime required to create an infographic: 15 minutesSnappa is a versatile little design tool that was a pleasant discovery for me. Most design tools offer bare bones functionality for their free accounts. Not Snappa. You get nearly all the features of paid accounts with the free plan, with the only exception being limited downloads per month for free users.The tool lets novice designers create everything from social media content to infographics to custom designs, with plenty of built-in templates to choose from. Here are a few I liked:(Click any of the above to enlarge)Combined with its vast, free library of images, fonts, and icons (black and white as well as color), this tool packs a big punch in a small package.Quick video tutorial:9. AnimakerPrice: Free and paid plansPaid options:Personal: $19 per monthStartup: $35 per monthBusiness: $59 per monthNoteworthy feature: Build richly animated infographics without a digital video professionalEase of use: IntermediateTime required to create an infographic: 45 minutesPrimarily an animated video development tool, Animaker also offers the option of building animated infographics. With a built-in library of animated characters, scenes, icons and images, users can pick and choose their story elements to build an animated infographic step by step.As with other tools, Animaker offers a variety of animated templates to use as the foundation for your infographic. Here’s a sampling of what they look like.Each template is essentially a video that is then dropped into their graphic editor to be customized for your needs.Building the infographic itself is straightforward, though a little time consuming. However, that’s probably to be expected for a fully animated, video infographic.For someone who’s never created a video before, there’s a slight learning curve that non-animated infographic tools don’t typically have. Also note that you do need to have Flash Player enabled to use the tool.Quick video tutorial:10. BeFunkyPrice: Free and paid plansPaid options: BeFunky Plus is available at $6.99 per month.Noteworthy feature: Superb photo editing capabilities with a free library of images and expert-level vector graphicsEase of use: EasyTime required to create an infographic: 30 minutesBeFunky is a tool to help non-designers create professional looking designs and edit photographs like trained pros. The infographic maker is a part of their design package and uses the same drag and drop interface as the rest of the tool.With just one free infographic template, the tool can be a tad limiting for free users, but it does offer a much wider variety of templates with the BeFunky Plus plan.The tool has a built-in connection with free image libraries Pixabay and Unsplash, saving you the trouble of getting out of the tool to look for the perfect images for your infographic. The photo editing options available here are far more advanced than in a typical infographic maker. Helpfully, BeFunky also has an extensive tutorial section that explains step by step how to give professional effects to each image.Quick video tutorial:11. BiteablePrice: Free and paid plansPaid options: Biteable Premium is available at $29 per month (includes video maker)Noteworthy feature: A video infographic maker that’s easy to useEase of use: EasyTime required to create an infographic: 30 minutesBiteable is a powerful video creator that lets you create HD quality videos for free. And since we’re all about infographics here today, let me assure you that you can definitely build convincing looking video infographics with this tool.It has a number of infographic video templates that you can pick from and edit to your heart’s content.With tons of stock footage, icons, fonts and more, designing my own video infographic on Biteable is quick and simple for even a novice.Free users can publish their custom infographic videos directly to YouTube and Facebook, while the paid plan lets you download them, store them inside your Biteable account, or publish them to the social channel of your choice.Quick video tutorial:12. Mind the GraphPrice: Free and paid plansPaid options:Student: $5 per monthResearcher: $9 per monthNoteworthy feature: A one-of-a-kind scientific infographic makerEase of use: EasyTime required to create an infographic: 30 minutesMind the Gap was created with the research community in mind, though it’s open to all to use. It provides over 3,000 awesome scientific illustrations and customizable infographic layouts.(Which other infographic maker gives you such detailed graphics of bacteria, amoeba and molecules?)Here are some templates from the tool:Starting with a basic free plan (no free templates!), this rather affordable tool offers progressively greater levels of customization and design options with paid plans.Quick video tutorial:Watch me build an infographic in an afternoon (in 3 minutes)The key to working fast on an infographic? Finding a solid template! I’m really grateful for the amazing infographic makers out there that make it as easy as can be. Check above for a quick video of how I tried my hand at creating my own infographic!A couple highlights:0:09 – Found a great template!0:40 – Drag-and-drop design partsAnd here is my finished infographic. Total time to create: 15 minutes!Quick tip on sharing infographics to social mediaOne of the amazing benefits of infographics is that they’re a wonderful visual asset for sharing on social media. The only catch: They’re not quite the ideal sized image for sharing.Twitter and Facebook tend to favor horizontal or square images, and infographics are extremely vertical! (Great for Pinterest, btw.)One thing we’ve done to work around this:Take screenshots of different parts of the graphic.For instance, with my infographic I built above, I could share this smaller-sized image as a teaser for the infographic.Over to youI find it incredible how easy it is to create beautiful infographics nowadays. I hope these tools will be helping in you creating your own. Good luck!

“According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity.” [1]If you are among the above 46% or 16%, do not worry! Follow the steps below to make one by yourself.#1- Know what is your Vision, Objective and Benchmark to successThis is an important part of a marketing strategy plan. Your digital marketing campaign should be going through this path as a guiding structure. If not then there is a serious problem. If you don’t know where you’re going, where will you end up? Then feel free to contact me.To build vision, mission and objective you must know what are the metrics which you want to consider. Follow the steps below.Segment your industry : Define your type of business example- Wholesale/ Service/ Retail etc.Segment your customer : Know your customers learn in step 4 of the articleSegment the problem you solve: Find out some problems in your industry faced by Customers and explain how your enterprise will solve some of them.Explain how you will solve that problem : As mentioned in above point, Show how will you solve the problem.Example-Vision: “Our initial goal is to become the premier provider for Car rentals. We will then leverage our customer base and position in the market to offer new equipment sales as well as comprehensive maintenance and service, custom equipment fittings, and expert trail advice.” [4]Objective: Become the largest shareholder of Car Rental in California. Generate $100000 as net income at the 2nd quarter of 2018.Keys to success: Provide a standard and quality Car with a 24 hour support online. Extra discount through loyalty program.# 2 – Decide and finalize the budget for your marketing campaign.Ad Budget Calculation“Take 10 percent and 12 percent of your projected annual, gross sales and multiply each by the markup made on your average transaction. “ [7]“Deduct your annual cost of occupancy (rent) from the adjusted 10 percent of sales number and the adjusted 12 percent number.” [7]“The remaining balances represent your minimum and maximum allowable ad budgets for the year.” [7]Sign up to get the next version of this article with a sample preparation in 2017, MarchExample- You sell a Mobile Phone for $150 and the cost price is $100. So markup is 50% and margin is 33.33%.Assume your business is predicted to make $1 million this year 2017. Profit Margin is 48% and Annual rent is $52000. So let’s calculate percent of sales and 12 percent of sales (4100,000 and $120,000).Now let’s convert profit margin to mark up so divide gross profit by cost (48% i.e $480,000 hard cost). Hence 480,000/520,000= 92.3 %So Profit Margin= 92.3 %Ok so now multiply 92.3% * $100,0000(10%)=$ 92,300Multiply 92.3% * $120,000(12%)= $111,760Now subtract the rent from both rangesHence Lower ad range= $92,300-50,000= $42,300 (4.2 % of gross sales)Higher ad range= $110,000- 50,000= $60,000 (6% of gross sales)# 3- Develop Personas and create campaigns or blog posts accordinglyTo develop a persona follow the below stepsKnow your target consumerWrite all demographic data for your target consumer- age, gender, geographic areaFind out problems faced by this consumer categoryGet some more information like emotional desires, fear etc. about the personaYou can go through the Audience Report on Google Analytics for knowing the characteristics of your persona.Find the list of people who will be influencers to your persona/target audience. Ask them for help or use their influencing information along with your campaign.OrYou can also use the given tool for automatic persona creation. Makemypersona is one of the best persona creation platform so use it for free.# 4- Designing your campaignFind popular topics to your audience: When your are running a campaign or posting an article, remember one important thing “What are you posting” [5]. Find out the most shared and liked topics by your segmented audience using the following tools Buzzsumo, Scoopit etc.Use a marketing calendar : Use a marketing calendar to set up a plan when to give special offers or posts according to an event. You can get a free marketing calendar here Click to download.Use right Keywords: Keywords are important factors to attract your audience when searching for something or seeing an ad on social media. Some of the helpful tools for keyword research are Google keyword planner and SERP.Designing your social media poster:Graphics is one of important parts of a marketing campaign.I would call it the Hero shot [6]. Canva and Adobe Indesign are some of my favourite tools for designing posters. Everyone likes a story – If you have a vision, then a company video is a great tool to connect with your audience. Have a personal message recorded by your founder and experience of your users. Have some animation integrated on your video to tell the story. Adobe Animate CC is one of the important video animation tool. Remember to add a call to action button. There are several tools for call to action and landing page templates, I like the tool Unbounce.# 5- Communication | Email Marketing |Check whether you have used right keywords in your marketing campaign. If it’s a email campaign then make sure you have used right tools for monitoring and segmenting leads and future leads while Title/Subject of the email is the most important part of the email.. If you are using wix then do not forget to use the email marketing server of wix because you can track your emails and download the list of emails that opened your email and those who do not open. Hence you can re target the audience according to behaviour and demographics.There many other email marketing tools like Mailchimp, Drip etc. While Email Subject is a very important part of an email campaign, the second most important reason is timing. Use SeventhSense for sending an email campaign according to time. ​Seventh Sense is a terrific tool that delivers your sales and marketing emails to your recipients at the ideal time—when they’re in front of their email. Apart from email set up, content is very important so are chances of getting spammed. This tool “EmailCopyChecker” checks the words in the content of your email and tells you which part of email is leading towards spam.For Social Media Approach and tools, read the upcoming advanced version of this article in March.# 6 – Do you have an advanced mobile friendly website ?There are approximately 4.6 billion mobile users [3] in the world so if you have an old website which is either not advanced/ user friendly or mobile friendly then you need serious help right now. If you are a small start up and need website only for content then I would suggest going for Wix or Weebly where you can edit the website using website builder without coding. While if you need a website for advanced level of work example- LMS or Search Database then you use WordPress.#7- Best time to post on social mediaChoose the channels for campaign- Adwords, Facebook, Instagram, Twitter, LinkedIn etc. Hootsuite is one of my favourite automation software for social media campaigns.Remember“The best time to post on Twitter is at 3 p.m. Monday to Friday.” [2]“The best time to post on Facebook is between 12 p.m. and 3 p.m. Monday, Wednesday, Thursday, and Friday. And on Saturday and Sunday between 12 p.m. and 1 p.m.” [2]“The best time to post on Instagram is from 12 p.m. to 1 p.m. Monday to Friday.” [2]*Time may be different for different customer based on location.# 8 – Set the plan as Agile (Think “Outline” not “Campaign”)“As research on disruption and market transitions suggests, you’re better off these days if you can quickly identify and adapt to changes in your environment.”[8] Follow the below 4 phases for applying agile strategy in your marketing planAnnouncements and Initial AdvertisementCustomer engagement and Ad set upPromote new product salesAnalyze and regroup [8]# 9- Analytics | Google Analytics |After running a marketing campaign, the first thing you should do is track the activities and result. Mark the key performance indicators and measure the return on investment. Set the benchmarking tool and compare the your campaign or website analytics with your industry average. Find the audience according to region, technology, browser, age, gender etc. Segment the audience according to your target market.Read my articleAbout Author-Asif Razzaq is a seasoned digital marketing specialist and digital health expert with robust industry experience and an enviable portfolio in Business Development, Digital Marketing, Market Research and Animation. An astute entrepreneur, Asif has distinguished himself as a startup management professional by successfully growing startups from launch phase into profitable businesses. This has earned him awards including, the SGPGI NCBL Young Biotechnology Entrepreneurs Award.Asif also has verifiable proficiency in Turnaround management and Bottom-line performance; he has helped organizations achieve increased revenues through aggressive marketing and management initiatives.He has also worked extensively with USA’s leading medical device and biotech organizations like Bioviva, MedTech Catalyst, HealthConnexions and Epinex Diagnostics.Asif Razzaq is Google AdWords Mobile and Search Engine certified. He is also Inbound certified from Hubspot. He holds a degree in Biotechnology from India, a Graduate Certificate in Bio Science Management from Keck Graduate Institute, California, a Certificate in Design Thinking for Business Innovation from The University of Virginia Darden School of Business and, a Certificate Training on Financial Modeling from Stanford University.Asif is invested in helping businesses achieve turnaround through aggressive digital marketing growth strategies and digital health initiatives. He hopes to become one of America’s most renowned digital marketing consultants in a few years.