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What is the best logo ever created? 'Best' being defined as a logo that is memorable and has a voice of its own.

#saynomoreHow about 58Memorable onesfor you !Heretheyare…GoodYear / Company Founder: Frank Seiberling : In 1900, the Wingfoot symbol for the Goodyear company was chosen after the founder, Frank Seiberling, was inspired by a statue of the Greek god, Hermes. The idea of speed had a lot to do with Goodyear's selection of the symbol, as well as the embodiment of many of the characteristics that Goodwill would be known for.2. Mobil or Mobiloil / Logo Designer: Chermayeff & Geismar (1965)In 1911, the Pegasus was introduced with the founding of the company and has been modified slightly over time, until 1964, when Mobil simplified the logo to only include the company name with the signature red "O."3. TARGET / Company Founder: George DaytonThe logo for Target has always been a red target, but when the store was just a small retail store in Minneapolis, the design was a bit more pronounced. The iconic red target logo is recognized almost everywhere, but in the earlier days of the brand, it had a bolded black "Target" across the entirely of the circle, to create a distinctive image in customers' minds. The next logo introduced in 1980 consisted of a single ring and inner core, still in red, and the design on stores today is basically the same, with the retail chain's name under it.4. FISHER-PRICE / Company Founders : Herman Guy Fisher, Irving R. Price, Margaret Evans Price, Helen M. SchelleThe first logo, which had text within an orange box with the company's location, was used until 1955. In 1956, The FP was added (Fisher Price Toys shortened to Fisher Price), and the FP lasted until 1984, when the full name was brought back inside of a red banner.5. BAYER / Logo Designer: Hans Schneider (1904) / Company Founders: Friedrich Bayer, Johann Friedrich Weskott.After Bayer's invention of synthetically-produced aspirin, and the introduction of the "drug of the century" onto the world market in 1899, Bayer had to simplify its logo in order to achieve recognition around the world. Thus, in 1904, Bayer introduced the now iconic "Bayer Cross" logo. Designed by a Bayer employee, Hans Schneider, the logo of "Bayer" was written horizontally and vertically with an intersection at the "Y." Initially, the logo was only imprinted on the aspirin tablets produced by the company, rather than being used in marketing or packaging, but it remains in use to this day and is still a key element in the brand's image.6 . AT & T / Logo Designer: Saul Bass (1969, 1983), Interbrand (2005) , Company Founder: Gardiner Greene HubbardOriginated as the Bell Telephone Company in 1877, becoming American Telephone & Telegraph in 1885 after a number of mergers. Nonetheless, the telephone service covering the United States was known as the Bell system and was operated by a number of companies collectively known as the Bell Operating Companies. Thus, from 1889 to 1964, the AT&T logo incorporated an illustration of a bell. When the Bell system was broken up in 1983, the AT&T bell logo was replaced with an illustration of a layered globe by Saul Bass. The globe went through another transformation in 2000 before becoming the current iconic 3D transparent globe with the accompanying lowercase "at&t" in 2005.7 . MASTERCARD : Company Founders: United California Bank, Wells Fargo, Crocker National Bank, Bank of CaliforniaBorn in 1966 as Master Charge [lol], the first MasterCard logo featured a logotype of "We Honor Master Charge: The Interbank Card" layered over two overlapping circles, one bright orange and the other a burnt orange. In 1979, Master Charge: the Interbank Card was renamed MasterCard, and the change was accompanied by a new logo for the company that featured brighter colors and a bolder logotype. In 1996, the logo was redesigned into the now iconic logo, which features a 3D logotype. The overlaying circles are depicted through stripes of each color rather than a third orange color.8. MICHELIN / Company Founders: Edouard and Andre MichelinThe logo for the Michelin company has always been the Michelin tire man, who's shape, level of intensity, and size originated from the company's early days. The tire man was inspired by a pile of tires that Édouard Michelin imagined to be a man when they were attending the Lyon Universal Exhibition. In 1989, the Michelin man was created by O'Galop.9 . VOLVO / Logo Designer: Karl-Erik Forsberg (1950) , Company Founders: Assar Gabrielsson, Gustaf LarsonWhen Volvo was reactivated by financial backer Svenska Kullagerfabriken in 1927, the company adopted the ancient chemical symbol for iron—a circle with an arrow pointing diagonally upwards to the right. The logotype was updated in 1959 by Karl-Erik Forsberg and is the same logo used today.10 . 3M / Logo Designer: Gerald Stahl & Associates (1961), Siegel &Gale (1978) , Company Founders: Henry S. Bryan, Harmon W. Cable, John Dawn, William A. McGonagle, J. Danley BuddThe first 3M logo was introduced in 1906, and it featured a black diamond shape inside two rings. The outer band read "Minnesota Mining and MFG Co." while the black diamond shape had "3M co" written diagonally and horizontally. The next evolution of the 3M logo occured in 1950, when it was reduced to a logotype of "3M Company." The 1950 design kept the black-on-white design and the circular outline around the brand name, but this logo was much more distinctive and pushed the 3M brand name as the focus.In 1961, 3M hired Gerald Stahl Associates to modernize their logo. The lettering became more angular, a common approach to modernization, but the company moved away from the black to a light blue. The brand name stayed distinctive, but the design was updated. In 1978, 3M introduced the red bold logo which remains in use to this day. "Company" was removed, and only "3M" remained to represent the brand. Developed by Siegel & Gale, the 1978 design is the most distinctive, with no elements distracting from the brand which plays a part in the iconic nature of the logo.11. AUDI / Logo Designer: Saul Bass (1969, 1983), Interbrand (2005) , Company Founder: Gardiner Greene HubbardAudi's first logo was designed in the Art Nouveau style and has remained in use from the company's foundation to 1919, when Lucian Bernhard re-envisioned the logo. Bernhard's modern design went on to define the brand through 2009, when the company again updated the print of its name. The iconic four interlaced rings, which are now symbolic of Audi, did not come into existence until 1932, when Audi merges with DKW, Horch, and Wanderer to cut costs in reaction to the depression. The rings were meant to symbolize the unity of the companies, which also comprised the new Auto Union AG. In 1965, the company was re-branded under the name Audi, following an acquisition by the Volkswagen Group. Even though between 1978 and 1992 the rings were removed from the logo, they were still featured on the front grill of all Audi cars. For its centennial celebration in 2009, Audi redesigned its logotype for the first time in 90 years for a sleeker, more modern image.12 . BARBIE / Company Founder: Ruth HandlerThe Barbie logo was introduced alongside the doll in March 1959 at the New York Toy Show and gets its name from Ruth Handler's daughter, whose name is Barbara.13 . BMW / Logo Designer: Franz Josef Popp (1917) , Company Founder: Franz Josef PoppThe iconic BMW roundel developed from a combination of the Rapp-Motor roundel, which featured a black silhouette of a horse and the Bovarian state flag, which has a characteristic checkered blue and white design. Thus, the BMW logo emerged as a roundel of a black circle enclosing white and blue quadrants.14 . CHIQUITA [THE BANANA !] / Logo Designer: Dik Browne (1944)Company Founders: Minor C. Keith, Boston Fruit CompanyMiss Chiquita was introduced as the logo and mascot for the banana company in 1944 and was drawn by artist Dik Browne. In the early years, Miss Chiquita appeared on radio shows and made many guest appearances in movies, commercials, and even the Boston Pops Symphony Orchestra. The banana, Miss Chiquita, was changed into a woman with a fruit hat in 1987.15 . CANON / Company Founders: Takeshi Mitarai, Goro Yoshida, Saburo Uchida, Takeo MaedaThe original logo for the Japanese camera company, Seiki Kogaku Kenyudho, was a rendering of the Buddhist goddess of mercy, Kannon, that was then simplified to a stylized text for the name of their first camera, Kwanon. After commercial success in 1935, the company began full-scale production and changed the brand name to Canon and decided to create a more modern logo. In 1956, the logo was redesigned to the one we all know today.16 . DUNKIN’ DONUTS / Logo Designer: Lucia N. DeRespinis, Sangren & Murtha (1980), Design Forum (2002) , Company Founder: William RosenbergThe initial Dunkin' Donuts logo was a script version of the company name, which held until 1955, when the doughnut man became a figure with a doughnut for a head holding a slice of pizza and wearing a coffee cup with the company name written on it. A new logo was introduced in 1960, featuring a text donut being dunked into a coffee cup, and one year later the coffee cup was removed and a circular text logo was implemented. From 1970-1976, Dunkin' combined the older coffee cup text logo and a simple text logo. In 1976, the modern-looking logo was created and has been used ever since, with slight color improvements over the years.17 . Fedex / Logo Designer: Richard Runyan (1973), Lindon Leader, Landor Associates (1994), Landor Associates (2000, 2006) , Company Founder: Fredrick W. Smith.In 1971, the FedEx logo was the full name of the company, "Federal Express," in blue and red at a slant, meant to be intentionally patriotic and associate the company with the U.S. government. The initial logo helped FedEx become successful, and in 1994, the current logo was created. If you look closely at the space between the E and the X, you will notice a small arrow hidden in between, meant to symbolize FedEx's speed and accuracy.18 . GAP / Logo Designer: Laird & Partners (2010) , Company Founders: Donald Fisher, Doris FisherThe original logo of the Gap was simply the name in text and was in use from 1969 and 1986. It was then switched to the iconic blue box. The Gap attempted a modern logo change in 2010, by adding a small blue box behind Helvetica text, causing outrage via social media. Gap eventually reverted back to the blue box logo.19 . HP / Logo Designer: Landor Associates (1999), Liquid Agency (2008)Company Founders: Bill Hewlett, David PackardThe Hewlett-Packard logo was born in 1939 and remains virtually unchanged to this day. There was talk in 2011 of simplifying and modernizing the logo with angular lines placed at angles mirroring the "h" and "p," but nothing came of it. So, to this day, Hewlett-Packard uses the rounded logotype of "h" and "p," but maybe "if it ain't broke don't fix it;" there is a reason the logo became so iconic to begin with.20 . INTEL / Logo Designer: Rober Noyce and Gordon Moore (1969), Future Brand (2005) . Company Founders: Gordon Moore, Robert NoyceThe first logo for Intel was created by founders Robert Noyce and Gordon Moore in 1968. The Intel logo shifted from the company name with a dropped "e" to the current logo comprised of a swoosh surrounding the company's name with a "Leap Ahead" slogan.21 . Kodak / Logo Designer: Peter J. Oestrich (1971), Brand Integration Group,Ogily NY (2006) , Company Founder: George EastmanThe Kodak logo introduced in 1907 claims to be the first integration of a company's name and look into a symbol. In 1935, Kodak unveiled a logo which features its now iconic red and yellow color scheme and a logotype of the brand name that went on to be used by the company until an image reinvention in 1987. In 1960, Kodak introduced the Corner Curl design, which was followed by the introduction of the Box K design in 1971. The 1971 design unveiled the now iconic "K" cut out from a rounded red square, with the brand name also cut out in yellow. With only a logotype update in 1987, the 1971 design essentially remained in use until 2006, when the company eliminated the square altogether, leaving a rounded logotype of red on a white background.22 . LEGO / Company Founder: Ole Kirk ChristiansenThe 1932 logo was introduced simply as a logotype of "LEGO." In 1946, the company paid homage to its hometown of Billund, Denmark, which also employed a simple logotype. In 1936, LEGO added color to its logo, representing the company's name and looking almost like one of their boxed toys. In 1950, LEGO turned to a simpler logo, which integrated the company's name within a circle and featured "Billund Danmark" in an outer ring.Three years later, in 1953, LEGO unveiled the white bubble lettered logo which has become iconic of the brand and remained in use by the company since 1953. In 1959, the word "System" was added below the brand name in yellow logotype, while "LEGO" recieved a bolder black outline to draw attention. In 1973, "System" was dropped and "LEGO" got a yellow border outside the black outline. The current LEGO logo has been in use since 1998, and is an image bringing happiness to millions of children worldwide.23 . Shell / Logo Designer: Raymond Loewy (1971) , Company Founders: Royal Dutch Petroleum Company, "Shell" Transport & Trading Company Ltd.The logo for Shell has always, in fact, been a shell, becoming less realistic with each redesign. In 1900, the design was simply a black and white image of a shell, which lasted until 1948, when the red and yellow colors were added. The design hasn't strayed far from the original color logo, with the name of the company moving around and inside the logo as the years progress. The final logo omits the company name, but it's no longer necessary.24 . Toyota / Company Founder: Kiichiro ToyodaThe 1937 (current) Toyota logo was chosen from 27,000 entries that were submitted to a public competition. The winner of the 1937 competition was a design incorporating the three Japanese katakana letters for "Toyoda" in a circle. Toyoda was the original name of the company, taken from the last name of the founder, Kiichiro Toyoda. Even though the company was renamed to "Toyota Motor Company" that same year, the logo remains inspired by "Toyoda."25. Visa / Logo Designer: Greg Silveria (2006) , Company Founders: Dee Hock, Bank of AmericaThe first logo appeared in the same year as the company's founding, with the word VISA typed in the middle of two lines (blue on the top and a corn yellow on the bottom). The original design lasted until 1982 when the company chose a more visible and recognizable font and color scheme, with the "Visa" in the same blue and a small check of yellow on the left side of the "V." The new logo was phased into the company in 2006, and by 2011, all of the company's cards, marketing, promo materials, and other services carried this new logo.26 . Volkswagen / Logo Designer: Franz Xaver Reimspiess (1938), Meta Design (2007) , Company Founder: German Labour FrontThe logo for Volkswagen was the result of a Porsche office competition to see who could come up with a good one, and the winner and designer was Franz Reimspiess, who perfected the engine for the Beetle in the 1930s. The initial black and white logo strategically contained the VW for Volkswagen, as well as the swastika, in accordance with Hitler's regime. The second logo was also black and white yet didn't contain the swastika and looked more like a wheel than a fan or radar. Post-WWII, the British took over the car company and renamed it the Beetle, and naturally, the logo changed as well. They kept the VW but got rid of the design of the circle, which was inspired by the Nazi flag. No other car company wanted to take over the Volkswagen factory, so the company was returned to the German government. The most recent logo is embossed in blue and grey contrasting the black and white logos of the company's past.27 . WWF / Logo Designer: Sir Peter Scott (1961), Lans Bouthillier (1978), Landor Associates (1986), Asha (2010) , Company Founders: Max Nicholson, Julian Huxley, Peter Scott, Guy Mountfort, Godfrey A. Rockefeller, Prince Bernhard of the NetherlandsPerhaps the company logo with the most "cute" in it, the WWF logo was first introduced in 1961 with only the iconic panda and no logotype. The 1961 panda bear was created by founding chairman Sir Peter Scott, and it remains a key branding element for the company. In 1978, the panda illustration was simplified, eliminating some of the fur texture, but the design does not stray far from the original. In 1986, the WWF was added below the further simplified panda design. The final change to the WWF logo occurred in 2000, when the font of "WWF" was slightly altered, though no noticeable changes were made to the panda illustration.28 . UPS / Logo Designer: Paul Rand (1961) , Company Founders: Jim Casey, Claude RyanThe first UPS "shield" logo was created in 1916 when founder Jim Casey merged the company with a local rival delivery service, and the shield shape stuck (it is still being used today), with the exception of a few font and design changes. UPS' second logo, introduced in 1937, was the first logo that had the letters "UPS" on it, and in 1961, Paul Rand designed the third UPS logo which featured a bow-tied package above the shield. In 2003, UPS switched to a glossy brown version of logo with the company name contained within the shield.29 . Starbucks / Logo Designer: Terry Heckler (1971, 1987, 1992), Lippincott & Starbucks Global Creative Team (2011), Company Founders: Jerry Baldwin, Gordon Bowker, Zev SieglIn 1971, while in search of inspiration for a logo, the founders of Starbucks stumbled upon a Norse 16th century woodcut which featured the now famous two-tailed mermaid or siren. Terry Heckler was recruited to design the logo for what was then "Starbucks Coffee, Tea, and Spices," which incorporated the bare-chested siren with an intricate crown and tail. Heckler was invited back to update and censor the design in 1987, at the time of the II Giornale and Starbucks merger. In 1992, Heckler returned to revise the logo into the now iconic and further censored version, which features a demure and smiling mermaid with a simple crown and tails. Drawing on Heckler's 1992 design, the latest revisioning occured in 2011. The design team removed the outer circle of the logo, keeping only the mermaid illustration, while changing the black to the trademark Starbucks green. The bold move to rely only on the siren's image reflects the iconic status of the brand, achieved through 40 years of foundation work.30 . Rolex / Company Founders: Hans Wilsdorf, Alfred DavisThe iconic Rolex logo, comprised of a pointed crown above the company name, symbolizes prestige, victory, and perfectionism, and has remained generally the same throughout the years. The company's slogan is "A Crown for every Achievement", further explaining the crown in the logo.31 . NBC / Logo Designer: Chermayeff & Geismar (1986) , Company Founder: Radio Corporation of America (RCA)At the company's founding, the logo was a blue rectangle with a broadcasting microphone over America and NBC above it in bold letters. The logo was simplified to black and white in 1930, removing the color as well as the image of the microphone over America. In 1942, the logo became more stylized, with an NBC-labeled microphone amidst red colored sound waves. For three years, from 1953 to 1956, a xylophone and mallet with the letters NBC became the logo until the infamous peacock was introduced. The "NBC snake," a brown box with a styled "NBC," was the logo for 16 years. A new logo with an abstract capital "N" letter appeared in 1976 and was estimated to cost between $750,000 and $1 million but only lasted four years. In 1979, the peacock made its return as the logo, with a contemporary spin that inspired a new take on the design by Chermayeff & Geismar. The final logo we see today is widely known as the NBC peacock; the company name is no longer necessary.32 . adidas / Logo Designer: Adi Dassler (1949), Käthe and Adi Dassler (1971), Peter Moore (1997) , Company Founder: Adi DasslerThe adidas logo was designed and created by founder, Adi Dassler, who first used the three stripes on adidas footwear, making the company instantly recognizable. The stripes haven't changed over the years; they've only changed in form. In the '60s, Käthe and Adi Dassler created the Trefoil logo as an additional mark of the adidas brand, to be used on apparel. It later became the company's corporate symbol. In 1997, Adidas introduced the slanted three bars as an integrated corporate design, and it was made to look like the shape of a mountain to symbolize challenges to be faced and goals to be achieved.33 . 7-Eleven / Logo Designer: Fran Gianninoto & Associates (1969) , Company Founders: Joe C. Thompson Jr., John Jefferson GreenThe company was started pre-depression by John Jefferson Green when he started selling bread, milk, and eggs out of the ice houses of the Southland Ice Company. He eventually bought the Southland Ice Company and continued operations, despite going bankrupt during the depression. In 1946, as part of the post-war effort, the stores' names were changed to 7-Eleven, and the logo became the company name written a cup inside of a green circle. This design was used until 1970, when it was modernized to become the logo we see today.34 . Microsoft / Logo Designer: Scott Baker (1987) , Company Founders: Bill Gates, Paul AllenMicrosoft first introduced a logo in 1975, and it's one that would remain in use until 1979. The 1975 logo was designed following contemporary trends and is a logotype which has been described as "groovy." In 1980, Microsoft stepped away from the more complex logo to become an angular, sleek logotype that read "Microsoft" and which placed the entire word on a straight line. 1982 saw the rise of the "blibbet," Microsoft's logo which featured an intricate "O," a feature that would gain a cult following and one that was mourned when it was retired in 1987. The now iconic Microsoft logo came to replace the blibbet in 1987 and remains in use to this day. The simple "Pacman Logo" of 1987 was designed by Scott Baker with one defining slash between the "o" and "s" that is supposed to symbolize speed. Microsoft conquered the technology industry in the 1990s and early 2000′s, allowing the simple, not very distinctive logotype to achieve iconic status.35 . MTV / Logo Designer: Manhattan Design (Frank Olinsky, Patty Rogoff) (1981, 1981-2009), Popkern (2009) , Company Founders: Robert Warren Pittman, Warner CommunicationsFirst designed in 1981 by Manhattan Design, the MTV logo was the collaborative effort of Frank Olinsky and Patty Rogoff, overseen by original creative director, Fred Seibert. From the very beginning, the MTV logo has been constantly changing in color, patterns, and images, that filled the block "M" on which "tv" is scrolled. During the 1990′s and 2000′s, MTV opted for a simpler white logo, while maintaining the original design of a bold "M" and scrolled "tv." A 2009 re-branding overseen by Popkern reintroduced the idea of filling the "M" with various images, with the "tv" becoming a non-disruptive white.36 . NASA / Logo Designer: James Modarelli (1959, 1992), Danne & Blackburn (1974) / Company Founder: Government of the USANASA's first logo dates back to 1959 when the National Advisory Committee on Aeronautics became NASA, which has three logos: the NASA insignia (the "meatball"), the NASA logotype ( the "worm"), and the NASA seal. The seal was approved by President Eisenhower and later modified by President Kennedy.37 . American Airlines / Logo Designer: Massimo Vignelli (1967) , Company Founder: AMR CorporationIn 1934, American Airlines unveiled a logo which featured an eagle flying over the globe with two bright red "As" flanking it on both sides. The two As of American Airlines remained an important element of the company's image until 2013. In 1945, the logo was simplified to an illustration of an eagle in blue, with the Two As on both sides. The same element of "Eagle and Two A’s" was used in the new logo in 1962, with the addition of the logotype "American" below the illustration, and a bold red ring encompassing the logo. In 1968, American Airlines introduced a logo which would become symbolic of the company over the next 45 years. The 1968 logo maintains the "Eagle and Two A’s" elements and the red and blue color scheme, which have been synonymous with the company since 1934. "American Airlines" boldly underlines the illustration of the eagle, highlighting the brand name in addition to the Two As.In the aftermath of bankruptcy, American Airlines unveiled a new logo on January 27, 2013. The company did not abandon the "Eagle and Two A’s" completely, although they downplayed it to a small stripe on the side of "American Airlines," which is written in a grey simple font. The stripe is said to symbolize a stylized "A" morphed with an eagle in flight.38 . IBM / Logo Designer: Paul Rand (1956, 1972) , Company Founder: Charles R. FlintThe IBM logo was first introduced in 1924 when the Computing-Tabulating-Recording Company was renamed as International Business Machines. The renaming of CTR to IBM was the company's attempt to modernize; following this, the IBM logo introduced in 1924 was an updated version of the 1911 CTR logo used by the company. The intricate, entwined design of CTR was replaced by bold lettering of "International Business Machines," configured to mimic a globe, emphasizing the "International" in IBM. In 1947, with the modernization of the company's technology, the globe logo was replaced with a simplistic "IBM," which remains the symbol of the company. In 1956, Paul Rand transformed the outlined logo into a solid black "IBM" to impress stability and balance. In 1972, Rand returned to update the image of the company from solidity and stability to "speed and dynamism" (that was supposed to be implied by the striped logo).39 . Warner Bros. / Logo Designer: Saul Bass (1972) , Company Founders: Albert Warner, Harry Warner, Sam Warner, Jack WarnerThe now iconic Warner Bros. shield logo has been there from the very beginning, in some form or another. The Warner Bros. Shield logo was first introduced in 1923 and featured a photo of the studio above "WB" which curved to the shape of the shield. The picture of the studio remained until 1929, when the logo became just the "WB" curved to fit the shape of the shield with the words "Warner Bros. Pictures Inc." curved above and "Presents" curved below. Briefly, from 1936 to 1937, Warner Bros. introduced the "Zooming Shield" which eliminated all words from the logo and simply kept the shield. In 1937, the logo was updated into a 3D rendition of the WB-Shield, and was kept until 1948, following the introduction of color to the screen.The 1937 logo also introduced a banner across the WB-Shield, reading "Warner Bros. Pictures Inc." with the word "Presents" below the shield. The banner remained a key design element of the company's logo and is in use to this day. From 1948 to 1967, Warner Bros. used a golden yellow 3D "WB" over a blue shield with a golden rim. The shield was widened, and the colors were brightened to best showcase the new color films. 1967 saw a dramatic change to the company's logo, following the acquistion of a controlling interest by Seven Arts productions. That logo was used from 1967 to 1970, and the WB-Shield became contrastingly angular and simple, with the words "Seven Arts" added below.In 1970, Kinney National Company acquired Warner Bros - Seven Arts, and again re-envisioned the logo, this time with "A Kinney National Company" boldly written over the WB-Shield. Briefly in the 1972, Warner Bros. used a logo very similar to the 1948 Shield logo. Nonetheless, a radically different logo by graphic designer, Saul Bass, was unveiled in the same year, and went on to be used by the company until 1984. Bass' stylized "W" resembled three rounded lines and was drastically simpler than previous Warner Bros. logos. 1984 saw the return of the 1948 gold and blue WB-Shield, though with bolder colors and a more slick, polished finish than before. Between 1984 and 2013, the Warner Bros. logo was polished some more, though the company did not stray far from the 1984 design. During recent years, the logo underwent the trend of tweaking production company logos with each movie, so there have been many variations on color and animation, but the original shape of the gold and blue 1948 WB-Shield remains.40. Walmart / Logo Designer: Don Watt (1992), Lippincott (2008) , Company Founders: Sam WaltonFrom the introduction of their first logo, Walmart has not strayed beyond a simple and appealing logotype. The 1962 logo was "Walmart" written with stretched out, angular, and simple letters—a font chosen randomly by a printer. It follows that soon after, in 1964, Walmart unveiled a new logo. For the 1964 logo, the company selected the "Frontier Font Logo," a departure from the previous simple logo. The Frontier Font Logo may have inspired thoughts of the Wild Wild West, but it remained the company's logo until 1981. In 1918, Walmart went back to its roots with a simpler design in brown. In 1992, the company replaced the dash in between "Wal" and "Mart" with a star, and changed the font to a dark blue from the brown. In 2008, Walmart introduced the now iconic logo which eliminates the break in the company's name and incorporates a yellow "Spark" for a much-needed splash of color and design.41 . Google / Logo Designer: Sergey Brin (1998, 1998), Ruth Kedar (1999, 2010)Company Founders: Larry Page, Sergey BrinThe Google logo was first envisioned in 1988 by Sergey Brin, one of the the founders of the company, using the graphics program GIMP. It was an unpolished rendition of the now iconic logo, with an added exclamation mark meant to mimic the Yahoo! logo. Introduced in 1999, Ruth Kedar's polished Google logo (with no exclamation mark) stayed in use by the company until 2010. Kedar's logo became recognizable over the 11 years it was in use, making it one of the most iconic logos of all time. On May 6, 2010, Google launched its latest, updated logo featuring a slightly more orange "O" with more subtle shadows, but the end result did not stray far from Ruth Kedar's original design.42 . Burger King / Logo Designer: Sterling Brands (1998) , Company Founders: James McLamore, David R. EdgertonAs the second largest hamburger fast food chain in the world, the Burger King logo is recognizable second only to that of the McDonald's "Golden Arch." Starting with a simple logotype of "Burger King" in 1954, the company introduced the complex logo of the Burger King character sitting atop a burger the following year. The character of the King remains in use to this day in the brand's advertising, though the logo faced a monumental evolution in 1969 with the introduction of the "Bun Halves" design. Now instantly recognizable, the Bun Halves design of 1969 remains a key element in the Burger King brand image. Going through two updates in the 1990′s, the "Bun Halves" logo of 1998 incorporated an encompassing blue ring and added dimensional to the one still used by the brand today.43 . Levi's / Logo Designer: Landor Associates (1967, 1969) ,Company Founder: Levi StraussThe Levi's logo today exists in two forms: the simple white logotype on a red background and the Two Horses logo, which dates back to the foundation of the company in 1886. The Two Horses logo is, to this day, used on the patches of Levi's jeans, in its original form, which was supposed to demonstrate the strength of Levi's jeans. However, the now equally iconic red label of Levi's came to be only in 1936, when the brand tried to distinguish their jeans. In 1967, Levi's introduced the Batwing logo, which was designed by Walter Landor & Associates, and has, over the years, become symbolic of the brand itself. 2011, Levi's removed the white brand name from the red logo of their Curve ID line.44 . McDonald's / Logo Designer: Jim Schindler (1962) , Company Founders: Richard McDonald, Maurice McDonaldWhen McDonald's first emerged, the company was known as "McDonald's Famous Barbecue," hence the 1940 logo that fittingly featured the name of the company with two parallel lines emphasizing the "Famous." In 1948, the company was renamed "McDonald's Famous Hamburgers," and from 1948 to 1953, the company logo featured a slightly creepy animation of a cook. In 1953, McDonald's introduced Speedee as the mascot for the franchise, and he remained until 1960 when the Golden Arches were born. Stanley Meston, the man behind the Golden Arches, drew on the architecture of the McDonald's restaurants at the time for his design of the two arches forming an "M" with a dash cutting across.In 1968, the company simplified the "M" and turned the "McDonald's" logotype black, creating an almost Halloween-like color scheme, which would stay in use until 1983. In 1983, the logo was transformed into what is now associated with the world's largest chain of hamburger fast food restaurants. Atop a red background, the logotype became white, and the arches went back to being golden. In 2003, "i'm lovin' it' was added below the golden "M," a slogan that was translated into various languages and went on to be splattered all over the company's packaging and restaurants. Part of a "Forever Young" redesign in 2006, McDonalds introduced its most simplified logo of all time, a plain and iconic golden "M" that suffices as a symbol for the company world-wide to present day.45 . Mercedes-Benz / Logo Designer: Gottlieb Daimler (1909), Henrion Ludlow Schmidt (1989) , Company Founders: Karl Benz, Gottlieb DaimlerThe original DMG (Daimler Motors Corporation) logo, introduced in 1902, did not feature the now iconic three-pointed star, but was a logotype of "Mercedes" in an oval. Mercedes was a product name selected by DMG, inspired by founder Gottlieb Daimler's daughter's name. Seven years later, in 1909, Daimler, registered a three-pointed and a four-pointed star as trademarks of the company. Of course, it was the three-pointed star that was selected as a symbol for Daimler's ambitions for motorization "on land, on water, and in the air," and from 1910 on, every DMG car had a 3D three-pointed star adorning its radiator. In 1916, the three-pointed star became surrounded by a ring, bringing together the current Mercedes-Benz logo concept. Nonetheless, from 1916 to 1921, the logo featured an inner ring, which encompassed the logotype "Mercedes." The now iconic sleek silver star, with a simple ring surrounding its tips, was introduced in 1921, only to be replaced with a design reminiscent of the 1916 design. In 1926, following the merger of DMG and Benz & Cie. to create the modern day Mercedes-Benz brand, the new company introduced a logo which was a morphing of the two companies' logos. The 1926 design incorporated the DMG three-pointed star and the laurel wreath of the Benz logo. The words "Mercedes" and "Benz" were placed around the inner circle, which now encompassed the star. Mercedes-Benz stayed with the 1926 logo until 1996 when they returned to the sleek and simplified DMG design of 1921, bringing the company to its current iconic logo.46 . Pepsi / Logo Designer: Gould & Associates (1967), Landor Associates (1996), Arnell (2008) , Company Founder: Caleb BradhamCaleb Bradham, the founder of the company, scribbled a design which would become the logo for the company. The design was changed only slightly until 1962 when the word "cola" was dropped, and it just became Pepsi. The logo was a bolded "Pepsi" with a red, white, and blue bottle cap in the background. The logo was modernized 5 times from 1971 to 2005, each time becoming more sleek and defined.47 . Apple / Logo Designers: Ronald Wayne (1976), Rob Janoff (1977), Landor Associates (1984), Apple (1998, 1998-2007) , Company Founders: Steve Jobs, Steve Wozniak, Ronald WayneThe Apple logo began with an intricate design by co-founder, Ronald Wayne, and was inspired by Isaac Newton's discovery of gravity, incorporating the Wordsworth quote, "Newton..a mind forever voyaging through strange seas of thought...alone," and featuring the words "Apple Computer Co." Instructed by Steve Jobs to replace the complex design with something not "too cute," Rob Janoff created the 1977 logo featuring a rainbow-striped apple illustration and the word "apple." It was supposed to appeal to young people and highlight the computer's unique ability to reproduce colors. The 1977 logo also featured the now iconic "bite" taken out of the apple, which was supposed to distinguish the illustration from a cherry.In 1984, coinciding with the release of the Apple Macintosh, the company decided to simplify the logo to the lone apple, thinking it iconic enough without the accompanying word. Since 1984, the company has tweaked the design of the Apple logo, modifying colors and shading, though it has never steered away from the now distinctive symbol of the company.48 . Ford / Logo Designer: Childe Harold Wills (1907) , Company Founder: Henry FordFord Motor company was actually Henry Ford's third automobile company. The first went bankrupt, and he left the second, which went on to become Cadillac. The original logo for the Ford Motor Co. was an embellished circle with the location and name of the company. It was changed to the famous blue oval in 1927 with the release of the Model A.49 . Coca-ColaLogo Designer: Frank Mason Robinson (1887), Lippincott & Margulies (1968), Desgrippes Gobe & Associates (1998), Turner Duckworth (2009),Company Founder: John PembertonThe Coca-Cola logo was created by Frank Mason Robinson, John Pemberton's bookkeeper, in the Spencerian script typeface, which was the principal style of formal handwriting at the time. In 1890, the company re-designed the logo to be more complex, featuring swirls and what appear to be cherries hanging from the "Cs" of "Coca-Cola". Of course, the logo did not stick, and we still see Frank Mason Robinson's design on every Coca-Cola product for what has become one of the world's most recognizable brands.50 . Nike / Logo Designer: Carolyn Davidson (1971), Nike (1978, 1985, 1995)Company Founders: Bill Bowerman, Philip KnightFirst founded as Blue Ribbon Sports, an import company, Nike did not come into existence until 1971, when the company expanded into the production of their own sports footwear. The now iconic Nike "Swoosh" was selected halfheartedly by co-founder Philip Knight who said "I don't love it, but it will grow on me."Carolyn Davidson, who at the time received only $35 for her work, was inspired by Nike, the namesake Greek goddess of victory, to create the Swoosh which implied movement and speed. Updating the logo in 1978, Nike opted for a bolder, all-caps font and a slight re-positioning of the Swoosh. The Swoosh went on to become one of the most iconic images in the world, so much that in 1995 the company chose to remove the brand name of the original design, leaving the Swoosh as the sole symbol of the company.51. Mozilla FirefoxOriginally a phoenix with wings outspread to match the program’s original name: Phoenix. For legal reasons, the name was changed to Firefox and the logo redrawn as a fiery fox and globe so unique, no words are necessary.52 . RenaultRenault’s logo began as a medallion with the founders’ initials in 1900. The next two logo designs that follow indicated the products they were selling, namely automobiles (1906) and tanks (1919). Four years later, the logo took a turn for their design and replaced it with a grill that found commonly at the front of a vehicle. It was not until in 1925 that Renault adopted the diamond shape logo which we recognize today. In 1946, their signature yellow color is added into the logo. After further modifications over the next half of the century, the latest Renault logo was created in 200753 . SiemensSiemens used to have a symbol as its logo since 1899. The symbol was the combined effect of placing the letter ‘S’ and ‘H’ together, which were the initials of its founders – Siemens and Halske. It was canned in 1973 after the company was renamed simply as Siemens AG. The latest update in 1991 resulted in cyan-colored ‘SIEMENS’ typeface.54 . XeroxThe history of Xerox’s logo began in 1937 when the company was known as Haloid Company. The name was replaced in 1961, following a highly acclaimed copier they developed, the Haloid Xerox 914. Since then, the ‘Xerox’ typeface became the only feature of the logo until 2008. This time, they put in a red ball-like symbol with the white letter ‘X’ painted on it, something that might allow people to recognize the company better.55. FiatTechnically speaking, Fiat’s first logo was an unappealing brown leather parch where the company details were written on. It was only two years later in 1901 that Fiat came up with a proper logo which spelt out its brand name on a blue emblem. There were many changes to the logos, but its characteristic letter ‘A’ is present in everyone except for the one in 196856. MazdaMazda’s first logo in 1934 was a simple yet stylish typeface of its brand name. Two years later, Mazda altered its logo to that of a triple ‘M’, made to shape like a wing to signify its ability to reach new peaks. The logos that follow next were all enclosed by a circle/oval, with the latest one in 1997 bearing some resemblance to the winged logo in 1936.57. NokiaThe name of the town of Nokia originated from the river which flowed through the town. The river itself, Nokianvirta, was named after the old Finnish word originally meaning sable, later pine marten. “Nokia” in Finnish means means a dark, furry animal we now call the Pine Marten weasel. However, this has little to do with the current business and brand image. The origin of the company name, can rather be attributed to the setting up of the wood pulp mill (set up by Knut Fredrik Idestam), on the banks of Nokianvirta river in the town of Nokia.58. Rolls RoyceThe Rolls Royce logo consisting of the two Rs or the double R clearly stands for the Rolls and Royce, the two founders of this car manufacturing company. There is nothing special about the design of the logo, but the brand name is so strong, the logo looks special. Although not used with the Rolls Royce logo, “The Spirit of Ecstasy” or “The Flying Lady” is also an important element of Rolls Royce. It was designed by Charles Sykes as a statue to embellish Rolls Royce cars. The mascot was commissioned by Claude Johnson to ‘counteract a craze among motorists for fixing golliwogs, toy policemen and other unseemly objects to their cars’.Sources & all Images Taken from :The 50 Most Iconic Brand Logos of All Time50. Goodyear40 Brand Logos With Hidden Messages, Starting With the Most Famous OneLogo Evolution of 25 Famous BrandsLittle Known Facts About Some of The Most Popular Logos in the WorldCheers !Azam Ilyas

How do you build brand guidelines?

How to design a new brand identity for your business Designing a brand identity for your business is a creative and fun process, but the pressure to create a design that represents your company's values ​​and has commercial appeal may seem like a difficult task. Following a structured action plan will help you avoid brain drain and keep advancing your ideas. Here I share my essential nine-step guide to approaching a brand design project, which will help make your business identity feel unique, developed and super professional. Branding details When designing a brand, the number of tasks to be performed (Logo! Website! Stationery!) Can be overwhelming. Breaking the process into manageable blocks will allow you to balance creative and administrative work, which leads to real progress. Before bre(more)

What is the most ingenious growth hack you have encountered?

I want to share how we built our most recent feature - I’m note sure I would call it an ingenius growth hack but it definitely does the trick! Here’s what we did. I hope it helps answer some questions you have around Growth Hacks.Get creative with your Growth HacksWe all know how powerful growth hacks can be. They’ve taken over mainstream marketing and, in many cases, have replaced more traditional marketing channels. Growth hacks have grown exponentially in recent years and the internet has brought the emergence of software products that, different from physical goods, can be used themselves to scale a business.Some products have been made famous by their growth hack cases and have been inspiring many other internet-based businesses to come up with unique, creative and cheaper ideas to grow their users and scale their business. You may have heard of:Dropbox giving free cloud storage in exchange for referrals or integrations.Airbnb integrating their platform with the infamous Craigslist, allowing it’s users to easily reach lots of people.Paypal offering monetary rewards to each new customer and the person who referred that new customer.These growth hacks are similar and different at the same time. Although each goal is the same (to exponentially grow their users), their way of doing it was built around each unique business model.Airbnb took the unique opportunity of a more well-established tool to integrate its users, that not necessarily would have been possible in other cases.The same for Dropbox that used its unique storage scalability to allow users to boost the company growth in several ways.PayPal found and scaled their lowest CAC by incentivizing users monetarily.Sounds easy? We thought so too until we started building our own growth hack. We knew that the above growth hacks were successful because they introduced deep-engrained growth hacks, were well-timed and were unique at the time. Nowadays, companies have some successes with growth hacks such as referral programs and integrations but it’s a lot harder to leverage the social currency from users when they have a sense of ‘been there, done that’.Everyone’s now trying to leverage their users with copycat models so how do you stand out from the crowd? Here’s what we did.How we built our Growth HackToday, we’re proud to launch our 100% homemade Growth Hack. It was designed over months to make sure we could build a growth hack that was deeply ingrained in our features and provided genuine value to our users.Let me explain allFor those who don’t know Drag, we are a productivity tool that transforms your Inbox into Trello-like lists.Here’s our step-by-step on how Drag’s Growth Hack works.1. Growth Hack inside users workspace.Users are given a colored-card inside their inbox. It replicates the look and feel of a typical Drag style email. It’s intuitive and feels like a task that needs action.2. Users are given a unique taskThe card asks you to do something for Drag. In exchange, you get Drag Pro, for free, for an amount of time. The amount of time depends on the task you’re doing.3. Users complete tasksUsers complete tasks to get unlimited access to features. Sometimes, we need to approve and so we’ve built an entire approval dashboard to manage Growth Hack approvals.4. New Growth Hacks appear when old ones finishWhen users Drag Pro (for free) expires, new cards appear and the cycle starts all over again. In each cycle, a card with different task and color is displayed.Ok, but what type of tasks are we talking about?Each proposed task indirectly brings us massive growth for Drag (brand) and active users, from liking our Facebook page to posting an article about Drag. We’ve tried to be smart to ensure we’re presenting the most lucrative Growth Hack actions. Let’s take a detailed look.What makes Drag’s Growth Hack successful?Stage 1: Design phaseWhen we started brainstorming ideas for growth hacks, we have, top of mind, some things that we consider crucial for our Growth Hack to succeed. Our final cards were the result of ensuring we deliver these:VisibilityMany growth hacks (our old ones included) are too hidden and unnoticed by users. We needed our cards to be ‘in your face’. A bold statement that we can give Drag Pro in exchange for helping us. We didn’t want to intrude on the experience of Drag but need it to stand out so we used a different style of coloring. In summary, you won’t miss itPassivityAt the same time, we needed to be careful not to intrude too much on users’ workflow. So, a card with a 1-click intuitive “close” was acceptable for users, if they didn’t want to get involved in our Growth Hack tasks.GamificationWe wanted an exciting Growth Hack, that would psychologically satisfy users. The idea of having dynamic cards, randomly appearing on your board, with tasks and rewards is fun. Nobody knows when a task will appear.Sense of urgencyUrgency brought by the countdown in each card is also key to increase engagement. Our tasks are like Pokemon: when they appear, you need to catch them as fast as you canStrategic timingMany growth hacks are thrown in users’ faces as soon as they download the software. Common sense indicates that people won’t be willing to invite friends or do any other task to help a tool that they barely know. Drag recently introduced a 14-day trial, and the Growth Hack started immediately after to keep the momentum of users. If performing all the tasks proposed in the growth hack, users might extend their “trial periods” from 14 days to up to 75 days. The difference is that the first 14 days are free. The other ones require a small hand from users. After the 75 days period, Growth Hack cards stop appearing and users need to decide between purchasing Drag Pro or being downgraded.Stage 2: Planning phaseLet’s have a look at our original spec. doc. Not the most organized, but did the jobTasks selection and schedulingWe designed a detailed schedule for all the cards in the Growth Hack: which card would appear each time, when, bringing which task, for how many days of Drag Pro free, etc. We planned everything carefully.Communication and approval processesThe next step was to create the approval process. We always start things semi-manually to avoid over-developing on a process only to find out it needs to be done differently. It’s hard to balance a perfect build with a lightweight, minimum viable product.Our Approval tool is simple and does the job (at it’s early stage).TrackingCreate a trackable link for each of the tasks. This helps us to understand which task is engaged with most, and which delivers the highest return for us. It’s then about adjusting our Growth Hack schedule so it’s optimized.What were the results?Well, this morning we woke up with this.(It goes on!)We’re excited to see the impact of our first Growth Hack with users. Here’s a few things we’re working on also:The most adopted task(s)Length of engagement of users (when users give up on growth hack)Growth on installs resulted by Growth HackIncrease in conversions brought by the Growth HackWhat’s the conclusion of our Growth Hack?This Growth Hack has started amazingly for us. The important thing is that this Growth Hack works for Drag. You need to consider what your social currency is for your business, how you can exchange this social currency and what for. Here are our main learnings:Make your Growth Hack as visible as possible, without being intrusive to your users’ workflowGamify your growth hack: make it dynamic, interactive, fun and, of course, rewardingDesign every single detail in advance. Many growth hacks are expensive to develop and you don’t want to find a planning mistake in the middle of the chaosAnalyze when it’s best to introduce your Growth Hack. Keep in mind that the more people know your product, higher the chances of engagementFind the balance between what needs to be automated and what can be done manually (to begin with) to expedite thingsALWAYS tag a trackable link to measure granular performances!We will love to write another article in a few months when we have these numbers in place, keep an eye on our BlogWe hope our fundamental pieces shared here will be helpful for other tools in the future that. Next step: plan the next growth hack!

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