Sample Fundraiser Request Letter: Fill & Download for Free

You need to tailor your solicitation letter to the work you do and the people you’re mailing it to.If you’re aiming at an audience of small donors, you need to show them the work even a small contribution can do. “$10 can buy a school uniform” types of things. Testimonials and success stories from people you have assisted in the past.If you’re aiming at large donors, you want to go with big examples. Big numbers of girls helped, or purchase of a building to run programs in, etc.Fundraising Made Effortless with 13 Donation Request Letters

Sample Letters soliciting for DonationsReady for 2 nice sample letters soliciting for donations to assist with the writing of your fundraising letters!Use these samples to inspire your writing, provide you with a tenet of 'what to write', and simply, to urge you started.But bear in mind that these sample letters square measure solely pointers and will not be accustomed tell the story of your cause...Which is that the most significant a {part of} your letter and therefore the part which will impact your potential donors the foremost.Sample Letters soliciting for Donations:Please note: each these Sample Letters soliciting for donations are amended to preserve the $64000 names and addresses of the individuals concerned.Letter One:-------Frank L. JonesLonehill Children's Center2204 Pinecrest RdAtlanta, GA 30303762-948-9212Date: mm/dd/yyPeter R. Logan28 Sycamore AvenueAtlanta, GA 30303Subject: Donation RequestDear Mr. Logan,I am writing on behalf of the Lonehill Children's Center. Over the past four years, we've been providing kids from our encompassing community with free care, counseling, tutoring, and mentoring. several of those kids return from broken or abusive homes and our center could be a haven for them, whenever they have it.This is solely created doable tho' through the generous funding we've received from members of our community and therefore the voters of Atlanta such as you. This year tho' we have a tendency to square measure specifically seeking donations to fund the building of our library and therefore the getting of books to fill it. As an informed person such as you would perceive, the access to books is of utmost importance to the event of our children.We hope that you just are able to be a part of the North American country in funding the event of our abundant required library. we have a tendency to square measure specifically seeking donations of $100 however if you're solely able to provide $5 we are going to still extremely appreciate your support. you'll be able to use the come envelope provided to send a Check (Payable to "Lonehill Children's Center"), otherwise, you will gift online at World Wide How long does a drug test take? - Journey malibuAny support is extremely appreciated by North American country and therefore the children that we offer a service to. If you have got any queries please be at liberty to contact Pine Tree State through the telephone number higher than or via email at Journey Malibu- Malibu Rehab | Alcohol Recovery Center | Journey MalibuYours dependably,(Signature)Frank L. JonesPS. Please bear in mind that you just square measure welcome to return right down to the center at any time to envision precisely what your funds are going towards. simply contact me to book an arrangement.

First, effective fundraising begins with great stories about the people/cause you’re serving, a thoughtful strategic fundraising plan, clear communications, and steller donor relations (you need to make your donors feel more like a part of your community than ATM machines.)Here’s some advice on developing and running a winning fundraising campaign:Blog |8 Elements of a Successful Fundraising CampaignGetting ready to launch another big fundraising campaign for your nonprofit? Here are 8 tips to help you crush your fundraising goals!STEP 1: CREATE A BRAND AROUND YOUR CAMPAIGN. Think of a fundraising campaign as a product or service you’re asking the public to invest in.Hundreds of other brands and organizations (not to mention social media, email, blogs, pop-ups, TV etc.) are fighting for your audience’s attention. With all the noise around them, people need to be able to figure out what you’re asking them to invest in, why they should do it, and how it will benefit them — in 7 seconds or less.Before a smart company ever launches a new product into the marketplace it invests a massive amount of time and resources into answering these questions with images (logos), brief phrases (taglines and key messages), and a brand promise or value proposition (the benefit).While you may not have time or resources on your side, you can package and brand your fundraising campaign in a way that will inspire people to invest in your mission too.Here’s what you need:A CAMPAIGN NAME: A catchy name that reflects your organization, mission, and the theme of your campaign.I love Days for Girls International’s campaign, Shattering the Shame, which is raising funds to transform a shameful cultural practice around menstruation in Nepal into a positive reason to celebrate!The name seamlessly connects Days for Girls’ mission (providing menstrual care solutions and health education to girls around the world) to its campaign by seeking to restore dignity to women and girls while tapping into a feeling most women can relate to (especially on those extra heavy days when embarrassing leaks occur.)A LOGO OR IMAGE: There’s an old but trusted marketing adage that says the average person has to see or hear your marketing message at least seven times before they’ll respond to your call-to-action.This is where logos come in really handy.Whether it’s a vibrant photo with your campaign name overlaying it or a cleverly designed logo, you’re going to want to be sure your image is always connected to your campaign.I love the logo Go Be Love International created for its “Merry Missionary” year-end campaign in 2017.And how about this fun handbag/house logo in this advertisement for Lydia Place’s Handbags for Housing fundraising event.Logos don’t have to be complex or pricy. With a few minutes and a little imagination, you can make your own. Try using a service like Unsplash to find a free background image you like and overlay your campaign or event name onto it with a free design service like Canva.CAMPAIGN MESSAGES: Outline how you plan to clearly articulate the following:The challenge or problem your organization is addressing through this campaign. (i.e. “Too many children in Uganda can’t afford to attend school.”)The solution to that challenge. (i.e. “With your help, we can send 750 impoverished children to school in Uganda this year.”)2-3 solid reasons WHY people should care. Build your case to get people to give. Reel them in by giving them a reason to care about the specific program/project you plan to fund with the money raised. The “why” may be the most import factor here. Consider Days for Girls’ why: “Without a solution to manage her monthly cycle (period) 113 million adolescent girls in India will miss school this year.” A powerful reason to the “why” questions will elicit a powerful response!Your call-to-action, which answers the question the challenge/problem raises: how people can help. (i.e. “Donate $47 Today.”)HASHTAGS: Start with your campaign name. Limit it to that for Facebook. For Twitter and Instagram, include other popular hashtags around the cause you’re championing.STEP 2: EMPLOY A MULTI-CHANNEL APPROACH. Yes, social media is on the rise, but email still trumps social media when it comes to generating donations. And believe it or not, direct mail is still king. In fact, direct mail is 10 to 20 times more effective than email, depending on who you ask. My winning formula includes:DIRECT MAIL: One to two appeal letters throughout your campaign with pre-addressed return envelopes included. One in late November and the next in early-mid December. Don’t forget to segment your lists (major donors, recurring donors, one-time donors, lapsed donors, etc.) and tweak your messages accordingly.EMAIL: At least one email newsletter a week, and two or more on matching gift days. You should also include some blogs in your campaign, which can be repurposed into newsletters.SOCIAL MEDIA: At least one post a day featuring a compelling video, photo or image with a brief update that includes your call-to-action and hashtag. Shoot for one live video a week, reporting on the progress of your campaign and reiterating “why” people should support it. (Boost posts that are performing well and post more if you have more.)STEP 3: INTEGRATE MATCHING GIFT DAYS. People are more inclined to give when their gift is being doubled. And, when you put a deadline on a matching gift opportunity, you create a stronger sense of urgency for potential donors.Solicit funds from major donors or corporate contributors that can be used for matching gift days. Ideally, you’ll want to = promote a matching gift on your campaign launch date and again about halfway through or near the end of your campaign. Don’t forget to encourage donors to ask their employers to match their gifts.STEP 4: TELL GREAT STORIES. A great story is the heartbeat of every great campaign. Every email campaign, direct mail appeal, and blog entry, (and even many of your social media posts) should include a compelling story. But remember: it’s not about you, it’s about them. It’s about the people affected by the cause your advocating for, and it’s about your donors, who are your heroes. Every appeal should begin with a hopeful story that presents the problem or challenge along with the solution (which naturally depicts the donor as the hero.) Be sure your stories answer the “why” (see 1.c). Remember: you can repurpose these great stories into blogs and social media posts!STEP 5: POST AT LEAST ONE PHOTO OR VIDEO A DAY on your social media platforms. This year, it’s all about video! You’ll definitely want a concept video or explainer video for your giving page that you can share via email and social media. You’ll also want to compile a good balance of photos and short videos you can post daily for each day of your campaign. And remember, it’s not about you, it’s about them. People want to see who or what they’re helping, along with the impact of their gift.STEP 6: COLLECT AND SHARE DONOR TESTIMONIES. A little donor love goes a long way. In addition to lending credibility to your organization, studies show people are more inclined to give to an organization that someone they know or respect supports. Start requesting and collecting short videos (30-seconds) or written testimonies (2-3 sentences) with photos from donors who are passionate about your mission. Each testimony should center around why that donor chose to support your organization. Post one donor video or testimony and photo a week on your social media feeds, and include it in your weekly newsletter too.STEP 7: IMPLEMENT PEER-TO-PEER FUNDRAISING. According to CauseVox, peer-to-peer fundraising accounts for ½ of all online donations. In fact, 1 in 4 emails from peer-to-peer fundraisers results in donations, compared with 1 in 1,250 emails from a nonprofit. So, you’ll want to encourage ambassadors to set up personal fundraising pages they can promote via social media and email.Don’t even bother with this step if you only receive a few half-hearted commitments. This will only work if those involved are wildly passionate about your cause and fully committed to fundraising for you.Remember: You can easily manage your campaign ambassadors by creating a private Facebook group where tips for setting up a fundraising page, samples of content, and all the resources they’ll need (i.e. logos, photos, videos, etc.) are accessible.STEP 8: ESTABLISH A CAMPAIGN COMMITTEE to help you execute all of the above and more. If you plan on getting any sleep during this campaign, you need to identify reliable staff members, board members, interns, and volunteers who can manage various pieces of your massive campaign pie. Rally your troops by being an inspired and passionate leader.Remember: establish each committee member’s goals, deliverables, and deadlines upfront to ensure accountability.There are approximately one billion other things you need to think about and do to run a perfect campaign, but hey, you’re only human.Keep it simple. Focus on fewer social media channels and more powerful messages. Be real. Be authentic. Breath deep. Clear your calendar. Roll up your sleeves. Bring on the lattes, fidget spinners, and snacks. Now go. You’ve got this.