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Well, Brandveda is one of the best Digital Marketing Institute in Ahmedabad India providing quality education at most affordable price.Here are the Courses and syllabus list for digital marketing.Digital Marketing IntroductionWhat is Digital MarketingDigital Marketing Popular strategiesWhy We go OnlineAdvertisers Key GoalsSearch Ads IntroductionDisplay Ads IntroductionSEO IntroductionDUMB RuleCompetitive AnalysisPoplar Google algorithmsPopular Competitive Analysis ToolsDigital Marketing Gurus to followSearch Engine OptimizationWhy SEO Audit is RequiredSEO Audit processSEO Website Audit – 40Tools – MOZTools – SemrushTools- AhrefsTools – Seo MajesticLink TypesTypes of Backlinks & AuditSeo Audit Process & Audit points (40+)Tools Like MOZ, Semrush, Ahrefs, MajesticTypes Of Backlinks & AuditGoogle Web MastersGoogle Search Console IntroductionAdding a site to search consoleStructured Data , Rich Cards & HTML ImprovementsAccelerated Mobile Pages /Search Analytics/Links to your PageManual Actions, Mobile Usability & Index statusBlocked resources, Crawl Errors & StatusFetch As Google, Robotos.txt, SitemapsSecurity Issues, data Testing toolsToxic Links & Disavow ToolsSearch AdsGoogle Ads IntroductionAd StructureAd AuctionAdgroup Writing Strategies ( SECRETS REVELLED )Quality Score & Ad RankAd ExtensionsAd anatomyAd writing Strategies ( SECRETS REVEALED)Budget Delivery StrategyBidding StrategyLive CampaignCampaign PlanningTemplates, Sheets, AssignmentsDisplay AdsWhy Display AdsDisplay VS SearchTargeting On Display NetworkLayer TargetingPlacement Finding StrategiesCreating Ads on Display NetworkResponsive AdsAd Research StrategiesLive CampaignDisplay Campaign PlanningAdvanced Link Earning StrategiesLink earning IntroductionLink earning ProcessLink prospectingPopular Content frameworkOutreach & Template15 Key strategies to build RelationshipsYoutube AdsWhy Youtube AdsTypes of Youtube AdsTargeting on YoutubeCreating Live INSTREAM AdsCreating Live Discovery AdsHow to find suitable PlacementsSpying on CompetitorsGmail AdsWhy to Invest in Gmail AdsTypes of Gmail AdsTargeting On GmailCreating Live CampaignsAmazing layer targeting techniques ( SECRETS REVEALED)Optimizing the Gmail CampaignInstagram MarketingIntroduction to Instagram MarketingSetting up your accountSuccessful storiesContent researchCreating Instagram Content researchCreating your content planDistributing your contentPopular hashtag researchInstagram Stories to grow your brandInstagram liveInstagram AdsCompetitive Research & MonitoringIncreasing Instagram ReachGrowth Hacking ToolsCase StudySocial Media StrategyUnderstanding different platformUnderstanding different platformchoose your social media networkSocial media content StrategyGoals of Social media? What we want to achieveMeasuring Social media GoalsCommon Framework and KPI’sTools for Social media Monitoring /Creating Content etctools like Buffer , Hootsuite , Meetedgar etcAdvanced AdwordsAdvanced Bidding StrategyAdwords AutomationAdwords Scripting ( 100 Scripts)Tools for AutomatingOptimization Of Google ads CampaignManual RulesTypes OF manual rulesSetting Key Performance IndicatorsOptimizing Traffic , Click, CTR , AD , ConversionContent MarketingIntro to Content MarketingMarketing FunnelsIntroduction to TOFU ( Top Of Funnel)Introduction to MOFU ( Medium Of Funnel)Introduction to BOFU ( Bottom Of Funnel)Content Research ToolsPopular content on FacebookTypes of BlogsCreate BLOGS even if you are not a Content WriterContent Curation StrategiesContent Multiplier StrategiesTools – Image, Video, Infogrpahics, Podcast etcGoals and Performance measurementTwitter MarketingIntroduction to Twitter MarketingTwitter GoalsContent ResearchContent PlanCreating Powerful CalendarTop Tips to get 1000 followers in 14 daysBuild Powerful relationshipsCompetitive ResearchSocial ListeningHashtag ResearchPowerful Twitter ToolsFacebook MarketingIntroductionIdentifying your Ideal CustomerContent researchPopular content Framework on Facebook7 ways to get more engagementFacebook InsightsFacebook LiveFacebook Live Content IdeasFacebook Live setupTwitter AdsIntro to Twitter AdsTwitter Ads StructureTwitter DashboardCampaign ObjectivesTraffic CampaignFollower campaignApp Install CampaignApp Engagement CampaignResearch on MONEY MAKING AdsBuilding Your Own Twitter AdsFacebook AdsIntro to Facebook AdsKey Objectives of Facebook AdsChallenges with Facebook AdsAudience TypesIntro to Facebook Funnels ( Secrets Revealed )Ad Research StrategiesAudience Research StrategiesFacebook Ad structurePlacement StrategiesTypes of Facebook AdsAre you talking to your client ?Live Facebook campaignFacebook Ads ManagerLinkedin MarketingIntroduction to LINKEDIN MarketingCreating a Killer linkedin ProfileLinkedin Content researchLinkedin Poplar Content FrameworkCompetitive researchLinkedin calenderHow to Quickly build ConnectionsLinkedin Automation & toolsLinkedin Machine MethodologyLinkedin Premium servicesBuild Email list via LinkedinGoogle AnalyticsIntroduction to Google AnalyticsTools in Web AnalyticsKey terms & Key performance IndicatorsGoogle Analytics StructureInitial Setup with the WebsiteLinking Google ads and Third-party ToolMetrics & dimensions, Setting Funnels & GoalsTraffic Reports, Sources & Analysis & Real-Time AnalyticsSocial media Reports, Seo Reports, Paid Campaign ReportsGoogle Analytics Gallery & Analyzing Content performanceCreating a Custom URL using URL BuilderIntro to Bitly/ URL ShortenerSEO Audit Using ReportsEmail MarketingBasics of Email marketingRecommended Email Marketing ToolsTypes of EmailTypes of Email Subject LinesEmail Marketing ResearchCompetitive ResearchCreating EMAIL calender that delivers resultFormats of EmailsPoplar Email Pre Built TemplatesBuilding Your Email list Faster & quickerEmail Automation & AutorespondersCreating Live CampaignOptimizing for better performanceSegmentation oF email MarketingLead GenerationTwitter lead generation StrategiesLinkedin lead generation StrategiesInstagram lead generation StrategiesFacebook lead generation StrategiesLinkedin AdsWhy Linkedin Ads are Like GOLDMINE ?Introduction to LINKEDIN AdsCreating a super-strong company pageLinkedin Ads SpecificationGoals fo Linkedin AdsCreating Direct Sponsered ContentSetting up a sponsored contentSetting up a sponsored Inmail campaignSetting up a Lead Generation CampaignSetting up a Traffic Generation campaignSetting up a Conversion Tracking CampaignEmail MarketingBasics of Email marketingRecommended Email Marketing ToolsTypes of EmailTypes of Email Subject LinesEmail Marketing ResearchCompetitive ResearchCreating EMAIL calender that delivers resultFormats of EmailsPoplar Email Pre Built TemplatesBuilding Your Email list Faster & quickerEmail Automation & AutorespondersCreating Live CampaignOptimizing for better performanceSegmentation oF email MarketingLanding Page OptimizationIntroduction to Google AnalyticsTools in Web AnalyticsKey terms & Key performance IndicatorsGoogle Analytics StructureInitial Setup with the WebsiteLinking Google ads and Third-party ToolMetrics & dimensions, Setting Funnels & GoalsTraffic Reports, Sources & Analysis & Real-Time AnalyticsSocial media Reports, Seo Reports, Paid Campaign ReportsGoogle Analytics Gallery & Analyzing Content performanceCreating a Custom URL using URL BuilderIntro to Bitly/ URL ShortenerSEO Audit Using ReportsSource Course & Syllabus: BrandVeda

Digital Marketing is all about the online strategy that we can use for marketing our goods and services through online channels in order to reach consumers. The primary intention of digital marketing is increasing the traffic, building brand awareness, reaching the targeted audience, and improving the sales via different online channels.From a Digital marketing fresher, you can expect he/she knowsDigital Marketing fundamentals:Introduction to online digital marketingImportance of digital marketingHow internet marketing works?Traditional Vs. Digital Marketingsignificance of online marketing in real worldIncreasing visibilityVisitors’ engagementBringing targeted trafficLead generationConverting leadsPerformance evaluation2. Trend and Keyword ResearchMarket researchKeyword research and analysisSWOT analysis of a websiteTypes of keywordsTools used for keyword researchLocalized keyword researchCompetitor website analysisChoosing right keywords to the project3. Website Planning and CreationWeb PlatformLanding PagesKeyword Mapping4. Search Engine OptimizationHow Search Engine works?SEO fundamentals & conceptsUnderstanding the SERPGoogle ProcessingOnpage OptimizationDomain selectionHosting selectionMeta data optimizationURL optimizationInternal linking301 Redirection404 error pagesCanonical implementationH1, H2, H3 tags optimizationImage optimizationOptimize SEO contentCheck for copyscape contentLanding Page optimizationNo-Follow and Do-FollowIndexing and CachingCreating XML SitemapCreating Robot.txtHTML validation using W3CGoogle webmaster tool & websiteSeo tools and online softwereOff Page OptimizationLink building tips & techniquesDifference between white hat and black hat SEOAlexa rank, domainauthority, backlinksDo’s & don’ts in link buildingLink acquisition techniquesDirectory submissionSocial bookmarking submissionSearch engine submissionWeb 2.0 submissionArticle submissionPress release submissionForum submissionPPT submissionPDF submissionClassiöed submissionBusiness listingBlog commentingSEO Updates and AnalysisGoogle Panda, Penguin, Humming bird algorithmHow to recover your website from Google penaltiesWebmaster and analytics toolsCompetitor website analysis and backlinks buildingSEO tools for website analysis and optimizationBacklinks tracking, monitoring and reporting5. Local Business and ListingGoogle places optimizationNAP (Name Address Place)CitationsUsing H cardLocal SEO6. Social Media OptimizationIntroduction to Social media networksTypes of social media websitesSocial Media Optimization conceptsFacebook Page, Google+, LinkedIn,YouTube, Pinterest,Instagram OptimizationHashtags and MentionsImage optimization and networkingMico Blogs for BusinessesFacebook OptimizationFan page Vs Profile Vs GroupCreating Facebook Page for BusinessIncreasing fans and doing marketingConnecting Apps with Fan pagesFacebook AnalyticsUsing third party applications on FacebookData based management and lead generationFacebook Advertising and its types in detailArt of user engagement and Edgerank conceptsCreating advertising campaigns,payment modesCPC Vs. CPM Vs. CPAConversion trackingPower editor tool for advertisingTwitter OptimizationIntroduction to TwitterCreating strong profiles on TwitterFollowers, ReTweets, Clicks,Conversions, HashtagsProduct brand promotion and activitiesHow to measure the influence?App installs and engagementAdvertising on TwitterCase studiesTools used to twitter marketingConversion tracking and reportingLinkedIn OptimizationWhat is LinkedIn?Individual profile Vs. Company profileDatabase management and lead generationBranding on LinkedInMarketing on LinkedIn groupsLinkedIn advertisingIncreasing ROI through LinkedIn adsConversion tracking and reportingYoutube OptimizationChannel creationIn display adsIn stream adsVideo app install promotionVideo shopping promotionGoogle PlusFeaturesTools & TechniquesGoogle Plus: Circles | Hangouts | StreamGoogle Plus goes MobileGoogle + 1Google Plus for BusinessesPinterest OptimizationWhat is Pinterest?How brands use PinterestCreating a Pinterest AccountCustomizing the ProfilePinterest StrategyBoards in PinterestPins and LinksGenerating EngagementsUsing Info GraphicsIntegrating Pinterest in SiteEngagement Metrics for PinsPinterest Analytics7. Introduction to social media marketingUnderstanding the past and presentHow social media can influencemarketing strategies?What is viral marketing and its,signifificance in current world?Facebook AdvertisingWhat is Facebook AdvertisingTypes of PromotionsAudience TargetingAdvanced Audience TargetingBidding StrategiesAd FormatsAd Dimensions and RulesRemarketing StrategyConversion TrackingTwitter AdsTwitter AnalyticsTwitter AdvertisingTypes of CampaignsAudience TargetingBidding StrategiesReportingLinkedIn AdsCreating company pageCustomization of pageTypes of CampaignsPosting in LinkedIn PageAudience TargetingBidding StrategiesAdvertising in LinkedIn8. Web AnalyticsGetting started with Google AnalyticsNavigating Google AnalyticsTraffic SourcesContentVisitorsGoals & EcommerceActionable Insights and the Big PictureLive DataDemographics9. Content MarketingIntroduction to BlogsSetting up your own blogThe importance of SEOsContent curation & the art of content planningCreating a compelling personality for your contentHow to monetize your blog10. Mobile MarketingImportance of mobile marketingin current scenarioFundaments of mobile marketingForms of mobile marketingGeo-targeting campaigns for mobile usersMeasuring and managing campaignApp & Web - Mobile advertisingContent marketingMobile targeting and segmentationSMS marketingCase Studies on App advertising11. Video MarketingImportance of video marketingUnderstanding video campaignsYouTube marketing (Video Ads)Types of YouTube AdsIn-display and In-stream adsUsing YouTube for businessesDeveloping YouTube marketing strategiesVideo Ad groupsTargeting optionsUnderstanding bid strategiesBringing visitors to your websitevia YouTube videos12. PPC MarketingGoogle Adwords (SEM )Introduction to online advertising and adwordsAdwords account and compaign basicsAdwords Targeting and PlacementAdwords Bidding and BudgetingPPC BasicAdwords ToolsOpportunitiesOptimizing PerformanceAds TypeBidding StragiesSearch NetworkDisplay networkShopping AdsVideo AdsUniversal App AdsTracking ScriptRemarketingPerformance Monitoring and Conversion TrackingReportsBing Ads (PPC)Introduction to Campaigns and Ad GroupsImporting Campaigns, Ad Groups and KeywordsBidding and Traffic EstimationImport From Google AdwordsAds creationChoosing right KeywordsBing Ads ReportsConversion Tracking with Campaign AnalyticsBing Ads Editor Account Management TipsBing Ads Editor Campaign OptimizationThese are the most important concepts, every digital marketing fresher should know!Hope this helps

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