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Do you want to become (a highly paid) digital marketing consultant or social media adviser…?Here’s 6 simple steps…As marketing consultants ourselves, we really focus on helping other social media advisers and digital marketing consultants, so I wanted to share this advice that I recently shared with a student who’s graduated from our online program.Here’s what he asked;Knowing what you know now, what would be the most effective first step you would take to start building your business and generating revenue in the SME web marketing and social media space?Here’s what the advice I gave for how to become a digital marketing consultant;1. Ensure you charge for your digital marketing strategy & consultingWhen you submit tenders or proposals, make sure the client pays at least a nominal fee for your smarts. This is so important because that puts money in your pocket from Day 1 and it means you only work with clients who value you highly which makes for an enjoyable long term relationship.2. Build an attraction (inbound) business by publishing good contentStart publishing and sharing useful stuff so clients come to you. It’s much easier to sell to people who are knocking on your door. Eventually price becomes a mere triviality because the client wants you and not some other company.To give you an idea, here is our Social Media Planning Template that we offer as flagship content. (Also commonly know as a lead magnet.) You can download it and use it with your own clients. It’s free and released under Creative Commons which means you can edit and use it commercially!Side 1: Social Media Strategic PlanningSide 2: Social Media TacticsHere’s the guide on how to use the template too:How to Create a Social Media Plan [Step-by-Step]Bonus: Download the 33 free marketing templates from our #1 bestseller Web Marketing That Works.3. Make sure everyone knows that you’re a digital marketing consultant!Tell friends on Facebook and LinkedIn. Email all of your contacts and ideally start an email newsletter that delivers value each week.For maximum results, be sure to explain to people exactly who you get the best results for.For example, I make it very clear on my lead nurturing email sequence who my ideal clients are and what I can help them achieve.Are you my next coaching client?If want to use LinkedIn to grow a lucrative pipeline of high-value B2B clients, I’m looking for my next intake of 5 consultants or advisors who:Are already working with high-value clients ($10k annual spend), and getting them results.Are making at least $15k a month.Have capacity to work with 2-3 new clients, starting next month.Have at least 500 connections on LinkedIn.Are friendly and coachable.And can find 30 minutes a day to allocate to the work…Either email “LinkedIn Program” to me at [email protected] or book a LinkedIn Growth Session with me via: www.bluewiremedia.com.au/growth4. Always be building relationships online via social media and in person.I keep a spreadsheet of 100s of ‘influencers’ that I would like to get to know and systematically chip away at adding value where I can (the easiest way to start is by thanking them for something and leave them a review on Amazon or iTunes).In fact here is my entire process of how I reach to aspirational contacts and build relationships with them.Download my free Influencer Outreach Email Template (PDF)5. Don’t reinvent the wheel as a social media consultant.Marketing is simple, but it’s not easy. At a high level, marketing is just helping people solve their problems. However the tactical implementation is difficult because it requires some skill, persistence and consistency over time. Just like getting fit and losing weight is simple — exercise and eat well — doing it consistently week after week can be hard for most people.When it comes to marketing, pick a methodology that resonates with you and use it. Certainly tweak it, put your flavour on it and make it your own, but you don’t need to reinvent the wheel.Here’s the digital marketing methodology we use with clients:Feel free to download our Digital Marketing Methodology Template and make it your own. (It’s available as .JPG .PDF .AI .EPS, so you can customise it to suit you)6. Write a Book and become a Social Media Speaker to raise your profile (and fees).One of the best ways to win more high quality clients, raise your fees and attract many more leads, is to write a book and become a social media speaker. When you can educate people via your book and be seen on stage, more people will have an opportunity to learn from you and they’ll consider you more of an authority too.Over to youAs a marketing consultant, what else would you like to know? We’re happy to share everything warts’n’all from our 10+ years in the marketing trenches.This article originally appeared:On Bluewire Media: How to become a (highly paid) digital marketing consultant.PS. When you're ready, here are 5 ways we can help you grow:1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.2. Read a free chapter from our book: Web Marketing That Works --- an Amazon #1 best seller.3. Join my private invitation-only group on Facebook. It's a great place to get to know us better and hang out with peers.4. Watch my pitch-free ‘LinkedIn Masterclass’ on optimising your profile, building your network and growing your B2B pipeline on LinkedIn.5. Work directly with me. Book a LinkedIn Growth Session and we can explore how you can use LinkedIn to grow a pipeline of high-value B2B clients.

A Family Holistic Practitioners job is to guide their clients towards a healthier life, both physical and mental, it is your responsibility to look after your clients physical, mental, spiritual and nutritional needs. This means, you need to incorporate an integrated approach to fitness and lifestyle changes to improve your client’s overall health. Over the course of your client-practitioner relationship, you will be expected to be involved in the client’s life in a variety of ways.You will have to coach and educate them on ways to achieve and maintain good health through positive practices such as adequate sleep, stress management, exercise, nutrition and more. You will also need to help equip them with ways to identify and change any potential causes of ill health in their lifestyle. Additionally, you will have to be involved as they create a healthier environment around themselves, guiding them in the right direction as they move towards their personal wellness objectives.Don’t get me wrong. There is a place for physicians and medicines as well. And a part of your responsibility is to recognize when it is necessary for your patient to refer to one for treatment or diagnosis when the situation so demands.But overall, as a Family Holistic Practitioner, your role is to empower your clients to achieve optimal health. This is achieved through addressing any imbalance that may be caused by bad nutrition, stress, dehydration or simply lack of sleep.After meeting a client and assessing their needs and requirements, you will need to document their progress and meet with them regularly to follow up on their goals. This is easier if you provide your client with some form of action plan or blueprint they can follow, and what you can use to track their progress in a tangible way.And last, but most important, you need to provide support and encouragement as your clients makes changes in their lives both big and small.That’s a lot to take in, and I’m sure I’ve given you plenty to think about. But at the end of it, if you think becoming a Family Holistic Practitioner is the right career path for you, I say go for it. Becoming your own boss is a liberating feeling, and to run a business that you feel strongly about can only help you on your way to success.All you need to remember is to never stop learning and working on yourself. The more you better yourself, the better you can help your clients. And happy clients can mean only one thing free advertising.That’s a lot to take in, and I’m sure I’ve given you plenty to think about. But at the end of it, if you think becoming a Family Holistic Practitioner is the right career path for you, I say go for it. Becoming your own boss is a liberating feeling, and to run a business that you feel strongly about can only help you on your way to success.All you need to remember is to never stop learning and working on yourself. The more you better yourself, the better you can help your clients. And happy clients can mean only one thing free advertising.If you’re still here reading, chances are that you are ready to become a Family Holistic Practitioner. The School of Holistic Healing will train you in all aspects of what you need in order to fulfill all of those obligations above. After graduation you will receive all of your patient intake forms because we truly want you to succeed.So, what’s next? Come check out the School of Holistic Healings half off Family Holistic Practitioner program and start learning what it means to truly care for others. Or email us to request our PDF on Becoming a Family Holistic Practitioner.Warm regards,Twyla Shaw

Here’s what makes a good profile on LinkedIn.The 8 crucial elements to optimise your profile and put your best foot forward on LinkedIn.You can download this LinkedIn Profile Checklist as a PDF.With the new LinkedIn Profile format, here is a quick checklist to make sure you’re putting your best foot forward. Follow these steps to optimise your profile!1. Headshot: Does it look like you?Your profile picture should look like you! Ideally, it is less than 2 years old and reflect your current hairstyle and weight. People should be able to recognise you when you walk into a meeting. For a nice, clean headshot, there is a free tool called Remove.bg that crops around your head to remove the background. I’ve also chosen to use Canva to put a blue circle around my headshot to make it stand out more.2. Name: Is it what people know you by?If you have recently married and changed your surname, you may like to include your maiden name as well. eg. Mary (Smith) Brown. Or if everyone knows you by a nickname, pen name or an abbreviated name, use that as well. eg. Edward (Ted) Jones or Rowdy McLean.3. Headline: Does it say what you do?This is where you put your role, who you help and what you do. It’s what people will see beneath your name on LinkedIn and it’s what they’ll continue to see as they interact with you. That’s why it’s so important to consider what you write here. My tip is to use language your customers would use rather than industry or business jargon. eg. “Mortgage & Finance Broker” instead of “Director of XYZ Corp”Ideally include a value proposition using this format “I help [ideal client] achieve [desired outcome].”4. About: Does it explain who you help?Review your About because now you have 2000 characters to use. Plus ~40% more words appear ‘above the fold’. Use this space wisely to explain who you help and how you help them. I recommended formatting this section with some subheadings in CAPITALS and also some bullet points to make it easy for people to scan. Plus it’s a great idea to add PDFs or videos to the Media section at the very bottom. The About section is what people will most likely read when they do their research and google stalk you before they make an enquiry or engage your services.5. Background Image: Do you have one?Have you put up an appropriate background image? It’s probably time to ditch the boring, default blue background image and update it to jazz up your LinkedIn profile. They recommend an image size of 1,584 x 396 px. You can use Canva for free to create a perfectly sized background graphic. Since many people are visual, it’s also recommended that you overlay words on the background image (which Canva lets you do easily.)6. Contact Info: Can people reach you?Double check your contact info is exactly what you want your contacts to be able to see! If you’re in a sales or business development role it is usually advantageous if contacts can find your email and cell / mobile number.7. Experience: Have you fleshed this section out?In the Experience section, LinkedIn now allows you to go into more detail about all the aspects of your roles at various companies you’ve been with. It’s well worth describing your professional journey and also explain the various ways you can help your clients.8. Custom URL: Have you reserved yours?You can create a Custom URL for your LinkedIn Profile for free. Edit this via Public Profile & URL in the top right hand side.You can change your LinkedIn URL from a clumsy sequence of numbers and letters like this http://www.linkedin.com/in/adamfranklin/b733a844/ to a nice clean URL like this www.linkedin.com/in/adamfranklin.That’s it.A well optimised LinkedIn Profile will make it easier to connect with your ideal clients as well as attract prospective clients reaching out to you!Feel free to connect with Adam FranklinFor more tips, templates and videos please connect with me: www.linkedin.com/in/adamfranklinAre you my next coaching client?If want to use LinkedIn to grow a lucrative pipeline of high-value B2B clients, I’m looking for my next intake of 5 consultants or advisors who:Are already working with high-value clients ($10k annual spend), and getting them results.Are making at least $15k a month.Have capacity to work with 2-3 new clients, starting next month.Have at least 500 connections on LinkedIn or on email.Are friendly and coachable.And can find 30 minutes a day to allocate to the work…I’ll help you win more high-value clients and my coaching comes with a “2X ROI Guarantee”. Either email “LinkedIn Program” to me at [email protected] or book a LinkedIn Growth Session with me via: www.bluewiremedia.com.au/growth