Airline Sponsorship Proposal: Fill & Download for Free

Most large corporations, including airlines, have a marketing sponsorship budget. Use LinkedIn to find the person in the marketing department who handles sponsorship.You'll need to put a proposal together for them that is benefit driven. What exposure are you providing and more importantly is YOUR audience THEIR audience? How will the airline benefit from partnering with you?

Try reading this: https://www.energy.gov/sites/prod/files/2017/03/f34/alternative_aviation_fuels_report.pdfIt is the Department of Energy’s “Alternative Aviation Fuels: Overview of Challenges, Opportunities, and Next Steps” report summarizing the results of a public workshop sponsored by EERE’s Bioenergy Technologies Office in Macon, Georgia, from September 14‒15, 2016.It pretty much lays out the parties invovled, from research to production, to consumers. Yes that is correct. Airlines are already using limited amounts of alternative jet fuels.Of course given Washington’s current political outlook on anything “green” you have to wonder how long the DOE’s Bioenergy Technologies Office sponsorship will last.Then there is the Commercial Aviation Alternative Fuels Initiative which has been around since 2006 and promoting the development and use of alternative jet fuels. CAAFI - HomeSo the answer is yes for alternative fuels.Efficiency? Recently, the new Pratt & Whitney PG1000 series family is starting to be used (january 2016). With its gear system, it allows the fan to rotate slower, while the low pressure compressor and turbine operate at a high speed, increasing engine efficiency and delivering significantly lower fuel consumption, emissions and noise. PurePower PW1000G EngineNow for electric aircraft. No nothing for electric powered jets. Though, some of my upcoming favorites are the Eviation, an Israeli project that proposes a 9 passenger, self-piloted, all-electric aircraft to operate primarily in the 100 to 600 mile range. And the Wright Electric proposal with a 120-186 seat capacity and a range capable of flying distances of up to 335 miles.Eviation:The Wright ElectricalFor something already flying, then the Slovenian-made two-seater Pipistrel Alpha Electro. It is powered by a 60kw electric motor developed by Siemens with an endurance of about 1 hour.Last but not least (and there are many more in the proposal/development stages), lets here hear it for one truely outside the box. NASA’s own X-57. It will use distributed propulsion provided by 14 electrical motors, all of them integrated into a specially designed high wing. Hopefully fight ready in 2018.

Finding a sponsor has been one of the toughest tasks for any event organizer. Things tend to get all the more murky as the time available for the same is very low and we often wake up almost towards the end of time allotted. I am using a very interesting blog entry on Onspon - Sponsorship in a click below.What exactly does sponsorship entail ?Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. (Source : IEG). Its a huge field internationally where senior executives work full-time as sponsorship managers and consultants ; and help bridge the gap between the sponsor and sponsor’ee.Is there a gap ?In India ; students (and even big corporates; event agencies etc) face a big issue of raising funds through sponsorship. Its more like a “liability” where the student runs around knocking the doors of nearby corporates to “fund” the avenue with no answers to basic questions like “how will it help my brand” ?. Its a massive issue in B and C cities where corporate offices are very few and students cannot travel to different cities to even initiate the first bit. Calls to alumni helps but again – the alumni have to justify these investments internally within their organizations. In short – its a non enjoyable activity which is best avoided till the last moment – and hence becomes all-the-more daunting. This is probably one of the biggest reason that there is still dearth of international level avenues available even in top ranking institutes in India – and the subsidized education paradigm bears the brunt of not being able to fund the best-in-class events at par with the developed-economy counterparts.There are very few agencies who bridges this gap – and even if a few exist – the fees are phenomenal and the results are rarely achieved (barring ones like Onspon). This article, is targeted to help its users achieve the same by investing in right techniques and taking help from right agencies.So how do we go about it ?Lets begin with the question : Why do companies sponsor events? The answer is that sponsorship helps to :Enhance the reputation and image of the sponsoring company through association.Give product brands expected visibility among focus audience.Provide an effective avenue for marketing efforts and sales campaigns.Garner publicity and media coverage.My sponsorship pitchCreation of a customized presentation / docket for brand helps bridge the gap discussed above. Here “customized” is the key because the contents should solve the above raised thoughts. What value does this sponsorship offer potential sponsors? and Why is my event’s sponsorship a better match for the company than other possible proposals it may receive? Kindly understand that brands gets thousands of these proposals on daily basis hence reaching the right person in the right brand with right proposal is the key differentiator.The value delivered by you is the high visibility of your avenue to a target audience (eyeball capture). Identify the target audience in terms of :Age groupRegional representationSpecific likes (like interest in Automobiles)Education profiling (like most MBAs, mostly class XII students etc)Income rangeBased on the above, a quick check can be done on the brands whose target audience fits in the above. eg. If a fast food restaurant chain plans to establish itself in Chennai ; then a college event in Chennai where young educated audience visits in large numbers would be a great fit. ; if a luxury brand wants to open a boutique in India, a symposium focussing on top-executives’ panel talking about luxury or strategic issues in-line with the brand ethos would be a great fit .. and so on.Kinds of sponsorshipBarter sponsorships : The biggest investments of an event are in logistics and other associated direct expenses. Barter sponsorships work excellent with respect to specific areas like Venue (venue partners), Hotel (hospitality partner), airline ticketing (Travel partners) , water (official water partners), Wi-fi (Internat service partners), Projection equipment (Technology partners), Soft Drinks (Pouring partners) etc. Interestingly – these account for the biggest chunk of the expenses and can ease the burden tremendously.Cash sponsorships : Identify the collaterals which you can give to a brand. This is very tricky one and has to be evaluated very carefully. The possible areas of “exposure to brand” are :WebsitePanel discussion podiumsSpecial counters – brand zones – space givenT-Shirts / Mugs / other associated merchandizeAward trophies and chequesTickets and passesCars / buses which ferry the participantsAccomodations providedBackdrop for sessions / parking areasRed carpet backdropsWelcome gate etcThese collaterals have to be allocated to the barter partners ; and then to brands based on their association levels. eg. the title sponsor should ideally pay around 25-40% of total cash sponsorship to be raised and should be entitled to almost 40% of the collateral inventory – and so on. They can be given a chunk of complimentary tickets, opportunity to have dinner with the celebrity participating, access to exclusive lounge etc.Sponsorship LevelsAs long as the sponsor benefits match the investment value, all sponsors are given their due space and recognition, and communication is clutter free, you can create as many sponsorship levels as you need. Create different price slabs for sponsorship, so a wide range of companies may be able to benefit from being a sponsor of your event. Not every company will be able to afford to be the leading sponsor, but several may be able to sponsor a backdrop at a prize distribution or sponsor the cars for your logistics.Industry block ?Exclusivity by industry may also be expected by sponsors. You can avoid potential sponsor conflicts and charge a premium by giving company sponsorship of an event only to one industry-specific, or making different levels of sponsorship exclusive. How far you restrict sponsorship will depend on the event’s needs and its positioning in front of audience. It may possibly make things easier if you offer multi-year sponsorship plans to major sponsors — assuming the sponsor is not too demanding and the size of the sponsor plan makes financial sense.Note : I work with Sponsorship - OnSpon which works in the same space.