Vendor Evaluation Worksheet: Fill & Download for Free

Value, value and more value… that’s the formula! There is no one size fits all approach to building relationships, but there are some general networking principles that you must follow to enhance your strategy:Always focus on providing value to your clients, colleagues and yes, even your vendors.Never take any connection you have for granted; in fact, every connection has worth and every contact has opportunity.It’s really about the benefit you can provide, and you need to take time and determine what you offer to others.Remember: give more than what is expected of you. As Brandon Steiner puts it, true value is “what you can do for other people that they can’t do for themselves.” When you offer this level of benefits it makes other people reach out to you first and offer you connections in return.So, when you are developing business relationships don’t take a selfish approach and focus only on how others will help you; people who provide nothing in return find themselves putting more effort into deceiving others and getting little as a result. In contrast, one must spend his or her time giving generously to stand out.To help you assess just how worthy you really are, we’ve created the NetWorkWise Value Assessment Worksheet which can be downloaded for free in our Resource Center! Take the time to read through the questions in this guide, and use your answers to help you evaluate the valuable benefits you can contribute to your network.I also encourage you to sign up for our course Get NetWorkWise Certified where you’ll be immersed in the science and art of cultivating connections, as you learn the best ways to develop business relationships through educational videos, downloadable resources, and key takeaways that can be immediately implemented. And upon completion you can earn our esteemed certification in professional networking.Thank you for the A2A. Make it a great day and remember to always NetWorkWise!

Event Marketing Resources for Event ProfessionalsThis is your place to find event marketer resources for whatever you need; organized into the following groups:All-Around Event Marketer ResourcesEvent Planning and ExecutionPromoting Your EventEvent BudgetsEvent SponsorsPost-Event Process ResourcesSales and ROI From EventsTrade Show and Expo ResourcesLast updated: June 27, 2018Read through the whole list, or scroll down and find just what you're looking for!All-Around Event Marketer ResourcesChecklist from G2 Crowd: The Ultimate Event Planning ChecklistList from EventMB: 200 Event Ideas to Steal Today (2018 Edition)Infographic (with really blog details!) from EnhancEntertainment: The Periodic Table of EventsReport from Certain: The Event Marketing Benchmark Report: Spring 2017List from Constant Contact: “50 Helpful Resources for Planning, Promoting, and Running a Successful Event”Infographic from UBM Technology: What do Tech Buyers Really Want? How Vendors can get on the Shortlist Through Content and EventsInfographic from Maximillion Event Creators: How Tech Will Transform Event ManagementReport from the Event Marketing Institute and Mosaic: Experiential Marketing Content Benchmarking ReportKit from Hubspot: “Event in a Box” (form required)Report from Bizzabo: Event Marketing 2018: Benchmarks and Trends (form required)From Regalix: State of B2B Event Marketing (form required)From UBM and MarketingProfs: 2017 Tech Event Marketing Insights (form required)Report from EventMB: The Future of Event Marketing (form required)On demand webinar from Bizzabo: The Biggest Event Trends of 2018 (form required)eBook from Event Farm: Beyond the Curtain: 50 Tips for Hosting Badass Events (form required)Guide from Tito: A Helpful Guide to GDPR for Conference Organisers (form required)Infographic and blog post from Meeting Professionals International (MPI): 33 Skills Needed to Become a Successful Event PlannerEvent Planning and ExecutionBlog post from (me!) and G2 Crowd: Name Badge Tips, Tricks and ExecutionInfographic from Greater Giving: The Ultimate Event Day ChecklistWorksheet and blog post from G2 Crowd: 9 Point Checklist: How to Choose Your Event Venue {+ Free Worksheet!]Checklist from Wild Apricot: The Event Checklist Used by Top Event PlannersBlog post from SocialTables: 10 Tips for Managing Your Catering Staff at a Big EventBest Practices from Splash: 5 Best Practices For Running The Door at Your Biggest VIP EventsBlog Post from SpinSucks: Choosing the Best Credentials for Your Corporate EventChecklist from Eventbrite: Your Seminar Planning Checklist: 16 Steps to SuccessBlog post from MIdwest Meetings: Negotiating: How to Prepare and Execute Successful ContractsBlog Post from Meeting Application: 5 Essentials of Finding a Great Conference SpeakerBlog post from CompleteThemes: Top 13 Best Wordpress Themes for EventsBlog post from Attendease: Event Ticket Pricing StrategiesArticle from Monina Wagner, Social Media Community Manager at Content Marketing Institute: How Not to Stress Out Managing Social Media at In-Person Events Like #CMWorldResources to Promote Your EventResearch from Event Manager Blog: How to Market Events in 2018Blog post (with great "how to" instructions!) from Picatic: 15 Social Media Tactics To Increase Your Event Marketing ExposureeBook from Eventbrite and Buffer: 9 Simple Steps to Measure Social Media for Events (form required)Blog post from Event Manager Blog: Event Promotion: 100 Creative (Free and Cheap) Ideas to Try NowList from Noodle Live: The Top 20 Free Marketing Tools for #EventProfsWorksheet from Marketo: Public Relations Strategy Worksheet for EventsBlog post from Eventbrite: The Complete 52 Week Event Communication PlanTips from Eventbrite: Email Copywriting Tips for Event OrganizersBlog from Email Design Review: Email Marketing DesignList from Bizzabo (via Medium): 7 Innovative Services To Create An Event LogoReport from FreemanXP and the Event Marketing Institute: The Viral Impact of Events: Extending and Amplifying Event Reach via Social MediaTemplate from Attendease: Event Marketing CalendarEvent Budget ResourcesLists of questions and blog post from G2 Crowd: How to Write a Post-Event SurveyBlog post (with nifty “event evaluation matrix” tool!) from MarketingProfs: Event Marketing Effectiveness: Three Key Factors to Consider Before Investing in an EventTemplate from Guidebook: Event Budget TemplatesReport from Social Tables: Having the Events Budget Talk: 10 Ways Planners can Prove ROI to Negotiate a Bigger Events Budget (form required)Worksheet from Nimlock: Complete Trade Show Budget Template (form required)Resources for Working with Event SponsorsTemplate for sending sponsors proposals from Guidebook: Event Proposal TemplateGuide from Eventbrite: The 2017 Guide to Event Sponsors (form required)On demand webinar from Guidebook: Landing the Perfect Event App Sponsorship (form required)Template and blog post from Eventbrite UK: How To Structure a Successful Event Sponsorship Proposal (form required for the template)Post-Event Process ResourcesBlog post and list of questions from G2 Crowd: How to Write a Post-Event SurveyInfographic from AgencyEA: 20 Steps to Take After Your B2B EventGEVME Blog Post: How to Write a Post-Event Report to Get Actionable InsightsWhite paper from Freeman XP: By the Numbers: Using Measurement to Improve your Brand and Experience Success (form required)List from Survey Monkey: 15 Survey Questions to ask at Your Next EventSales and ROI From EventsBlog post from MarketingProfs: Event Marketing Can Help You Supersize Your SalesInfographic from NCC Resources: How Successful Event Marketing Can Boost Your Bottom LineBlog Post from NewsCred: 10 Lead Generation Ideas for Your Next TradeshowResources for Trade Shows and ExposList from EventMB: Trade Show Booths: 100 Best ideas for 2018Trade Show Tips from Brandwatch: 10 Top Tips for a Successful Trade Show BoothWorksheet from Nimlock: Complete Trade Show Budget Template (form required)Report from Display Wizard Display & Exhibition Solutions: Trade Show Trends Report 2017: What Exhibitors are Really ThinkingeBook from Nimlock: Beginner to Winner: Guide to Become a Better Trade Show & Event Exhibitor (form required)eBook from Social Point: THE GAME GUIDE: The SocialPoint Guide To Interactive Trade Show Games (form required)And there you have it - the complete list of event marketing resources.Bookmark this page and check back the next time you need help with your event, as I’ll continually add new resources to help you execute your event marketing goals!If you're looking for software to help in your event execution, read real reviews from other event professionals like yourself right here on G2 Crowd:Event management platformsEvent planning softwareEvent registration and ticketing softwareMobile event appsSource: Learning Hub | G2 Crowd

You should focus on learning paid advertising. This is the heart and soul of affiliate marketing.1. Use pay per click advertising (PPC)You can use paid advertising to promote affiliate programs and scale your growth. Specifically, to grow your mailing lists and promote webinars or YouTube videos, or to simply direct searches to the vendor website.In simple words, pay-per-click advertising (PPC for short) is a way of leveraging search engines to drive highly targeted traffic usually to a particular landing page.In the PPC advertising model, you won’t pay for placing your ad on a search results page, but for individual clicks.PPC is the art of purchasing and optimizing the right ads for the given phrases. For instance, when search engine users type particular keywords into the search bar - keywords you are targeting - your ad pops up in one of several ad placements (locations) of the search results page in Google, Bing, or Yahoo.Your ad can appear:at the top of a search results page (example from Google):on the right side of the search results pageat the bottom of the search results page (example from Google):Many affiliates get instantly hooked on PPC because this channel allows you to make sales immediately. However, it requires some know-how (and funds) before you jump into this technique. So how to use PPC advertising for affiliate marketing efficiently?First, make sure you acquire in-depth knowledge of PPC as well as the targeted market. If you want to hit the ground running, dive into a dedicated guide like The Ultimate Guide to PPC Affiliate Marketing.PPC Affiliate Marketing - it’s not as easy as it might seem.Once you dig deeper, you’ll quickly realize that it’s not enough to outbid your competitors. Google evaluates the quality of the ads and favors the more appealing ones. Creatively written ads naturally generate more clicks and are listed higher.2. Start Writing Reviews on Your Own Affiliate BlogA review-focused affiliate blog is a great place to start your adventure with affiliate marketing.Why? Just think about it.As a marketer you probably use many tools on a daily basis - and these are not only marketing tools or work-related tools. I bet there are many personal products you use every day, and, in principle, you could become a spokesperson for them and market them as an affiliate (of course, if they have an affiliate program). So if you are an affiliate marketing beginner, you could start with that.Create a website and start writing about your favorite products and release your opinion to the public in the form of an affiliate review.How to come up with a good product reviewMake sure it’s genuinely helpful and talks about a given product comprehensively. It should showcase its benefits and shouldn’t hide any flaws or defects. Coming up with highly educational, honest, and in-depth product reviews will boost your authority and win you a loyal audience made up of people who trust your opinion.Of course, this comes with a responsibility that shouldn’t be taken lightly. Loyalty is one of the crucial factors for a review-focused affiliate marketer. Obviously, you should add affiliate links to these affiliate products at the right places within your review.On the other hand, if you rely on your online reviews only to drive your affiliate income, you need a lot of organic traffic coming to your affiliate website in the first place.Maximize your affiliate site’s results by implementing SEO best practices and ensure it ranks high in search engines.The first page might bring you satisfying results depending on the search volume for a particular phrase in the targeted industry. Running a review blog might be time-consuming - it takes time to build up a reputation, strong following, and high volumes of targeted organic traffic.That’s why I wouldn’t call it a fast way to make money online, but in the long run, for a determined individual who enjoys writing content, it may generate a stable flow of passive income.We can say that review writing as an affiliate marketing technique is the exact opposite of PPC, since in the latter the customer may not even know you exist.Apart from writing for a review website, you can run an affiliate blog that speaks about strategically chosen topics targeting the right keywords, and just add the (related) affiliate links into it.If you decide to become this kind of blogger, then it’s all about the content strategy you choose to follow. You’ll have to conduct extensive keyword research that will let you detect content ideas with huge traffic potential that are also suitable for affiliate products you are trying to market.On the other hand, creating a website isn’t essential for affiliate marketing success even though you are a content-focused marketer.Surprised? Well, don’t be. Sure, it involves implementing other kinds of affiliate marketing techniques but it’s not rocket science.It takes three steps to succeed at affiliate marketing without a website:Firstly, research the relevant 3rd party blogs and websites and then contribute.Secondly, become a community leader - post on Quora or Reddit and establish your authority there.Thirdly, fall in love with social media.3. Leverage Email MarketingPerhaps you’ve heard that email is the most efficient online marketing channel these days? This simple fact makes it reasonable to leverage email marketing in your affiliate strategy.How?If you own a website, you can add a few calls to action that will help you accomplish that.It can be an eye-catching hello bar tied to the top of your blog or the homepage. This way, anyone who visits your site is going to see it.Example:Such a hello bar can promote any marketing offer (ebook, report, worksheet, checklist, etc.) that will be sent to the user’s mailbox in exchange for the email address and name they provide.Apart from the hello bar, you can install, for instance, a behavior based popup that gets triggered when the user is about to exit the tab.Take a look at the example of an exit popup:Also, you can add a sidebar widget similar to this one used by Optinmonster.There are other creative options available to grow your email list. Add content upgrades at the end of your articles, or scroll box.This way, you are building up your user base which you can later use for weekly newsletters or updates.Make sure your emails are regular, engaging, and relevant to their interest.4. Use Webinars to Promote ProductsWebinars are another popular affiliate marketing method. They are becoming more and more popular because they are awesome. Webinars allow you to reach your audience on a unique level that content sites, PPC, or email marketing just can’t match.Consider this. Let’s say you want to buy a pretty sophisticated product. What would you prefer to do to understand its functions and usability? In the first scenario, you can read its documentation, product descriptions, and guides.In the second scenario, you just join such a live webinar and the host guides you through all the possible benefits and ways of using it. You can actively ask any questions that come to mind and they get answered immediately.What seems like a better product introduction to you?I would go for the second option.Webinars are a great chance to educate your audience about an individual product in an interactive and user-friendly way. You don’t need to replace your content reviews with webinars. Use them as an additional promotional tactic in your affiliate marketing strategy. Research proves that live webinars are an effective way to boost conversions and - in the end - your commissions.Bottom LineThere are many practical ideas and strategies to implement once you become an affiliate. All the affiliate marketing techniques mentioned are going to generate a stable stream of commissions if applied wisely.One thing is for sure - affiliate marketing is still a viable business model these days. You just can’t do it blindly by implementing dated methods and practices.Hope this helps.Vincent