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PDF Editor FAQ

How is social media changing the business of branding?

Social Media Changes Triggered by Internet of ThingsThe Internet of Things (IoT) is expected to change anything and everything from your door key to your refrigerator. It will touch each corner of business and economic world connecting every person to a number of things.Social Media Changes Triggered by Internet of ThingsLet us see how IoT will bring a new transformation to the platform of social communication.On-Demand ServicesSmart marketingPredictive analysisRemote mobile device managementCommunityCollaboration and sharingRealm of healthcareThis is how you can get to know impact if IoT on Social Media.Regards,Sunay Sawant

What is the value of social media for health care?

Social media is a powerful tool, which offers collaborations between users and allows the creation and exchange of user generated content (Moorhead et al). By now, most of us are aware of the ways social media has had an impact on our society, in business and the world-at-large. As such, social media has also brought a new dimension to health care as it offers a medium to be used by the public, patients, and health professionals to communicate about health issue with the possibility of potentially improving health outcomes (Moorhead et al). Social media helps spread information quicker and to more people and facilitates relationships and communication between patients, the public, and professionals. Overall, social media is invaluable to the improvement of health care.Social media allows users to access information quickly and communicate with others; this is particularly useful in the realm of health care communication. In a 2013 study, researchers found that social media was used to provide health information on a range of conditions to the general public, patients, and health professionals, which can provide much needed answers to medical questions (Moorhead et al). Health organizations are now able to reach a larger audience with health information, such as general information about flu shots or tips to avoid a cold (“Top 5 Ways”). As we know, social media allows for a tremendous increase in interactions between users and this can generate more available health information as users, including medical professionals, can create and share medical information online (Moorhead et al). Although there is a possibility of people wrongly self-diagnosing themselves or accessing inaccurate information, it’s important to note that 60% of social media users are more likely to trust posts by doctors over any other groups (Boachie). More hospitals, professionals, and clinics have gotten the message and are getting online, ensuring the right information is put where patients can access it (Boachie). On top of that, social media can widen access to those who may not easily access information via traditional methods, like younger people or lower socioeconomic groups (Moorhead et al).Various social media platforms allow instant communication with an infinite audience, which has several benefits for health care. For starters, patients and the general public are able to connect with health professionals to receive medical information; sites like PatientsLikeMe allow for discussion and the sharing of health information such as information on treatment and medication (Moorhead et al). Beyond that, there are countless opportunities for patients to connect with other people going through similar experience. A 2011 study found 620 breast cancer groups on Facebook, with a total of 1,090,397 members (Boachie); having support and sharing experiences and treatments is equally as important to the healing process as are medications and doctors. These online relationships also give doctors and physicians feedback that help them understand common reactions to medications and a general consensus about new techniques in the industry (Moorhead et al). Using this information that is readily available on social media allows for health care professionals to learn from patients reactions and adjust accordingly, improving their practices and future medical efforts.Using social media, the public can communicate with professionals to seek general information, as well as connect with others who have gone through similar experiences. This increased communication that social media allows widens the audience medical professionals can reach, increasing the amount of people who can be helped. Although using social media for health care communication may have a few limitations, including the inability to use personal, patient-specific information on the platforms, it is still a valuable tool.Works CitedBoachie, Pius. “3 Ways Social Media Revolutionized Medical Care.” AdWeek, 13 Nov. 2017, http://www.adweek.com/digital/pius-boachie-guest-post-3-ways-social-media-revolutionized-medical-care/Moorhead, S Anne, et al. “A New Dimension of Health Care: Systematic Review of the Uses, Benefits, and Limitations of Social Media for Health Communication.” Journal of Medical Internet Research, JMIR Publications Inc, April 2013, https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3636326/.“Top 5 Ways Social Media is Used by Healthcare Professionals.” The University of Scranton Online, 8 Sept. 2015, https://elearning.scranton.edu/resource/business-leadership/top-5-ways-social-media-is-used-by-healthcare-professionals

What social media site is most used by doctors?

Top 20 Social Networking Sites for Medical ProfessionalsSermo – Perhaps the most popular site for healthcare providers on the web today, Sermo is focused on connecting “verified and credentialed” physicians from countries around the world. Doctors can ask their peers anonymous questions regarding patient care in this “virtual doctors lounge”. Currently the site has over half a million users.Doximity – Another site with over half a million users, Doximity targets U.S. based physicians in all specialty areas. According to the company, more than 60% of all U.S. doctors have already signed up for membership. You can even earn some of your category 1 CME credits by reading medical journal articles through this site.Orthomind – A global network created exclusively for certified orthopedic surgeons throughout the world. Improved patient care is the objective of communication; plenty of tools and and resources are provided to expand the knowledge base of visiting orthopedic surgeons.QuantiaMD – Created as a platform for learning and collaboration among doctors, more than 200,000 members are using the site to communicate through their phones, tablets, or laptops.WeMedUp – Members of this global online community will have access to a job board and information on local healthcare related events in addition to being able to discuss cases with other healthcare providers while staying up to date with the latest advancements in medicine.Figure1 – This resource allows healthcare providers from around the world to share anonymous images of an aliment, such as x-rays, and compare them to other images available on the site. This tool is particularly useful for doctors in remote locations who may be treating a patient with a rare disorder.https://upcity.com/blog/top-20-social-networks-for-doctors/

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