About Specifications Advertising Made Easy: Fill & Download for Free

I'm not a Mechanical student nor have I studied at Made Easy or ACE. I studied at GateForum, that too 3-4 months.Both ME and ACE are very good as per reports (not specific to Mechanical) however I've heard Made Easy materials are the best among coaching classes. Additionally, what batch- what kind of teachers/what kind of batchmates you will get is largely luck dependent.See here's the thing: No matter how much you tune and tweak your car's oversteer/suspension, the actual driving during the race will have to be awesome. i.e. how your exam will go depends on YOU. YOUR concepts need to be clear. What are you comfortable with? Not reading books and depending solely on teachers? Go for the one that provides you with more time. Independent reader? Go for the one that gives you time to study.No coaching center will guarantee you a result. All they can do is guide you. Keeping these factors in mind and reading the answers here, instead of following anyone blindly or going solely by number of top 10 rankers' advertisements, see what suits you.But if you're still confused, I'd say go for ME as their materials have a reputation. Personally, I'd prefer books. The IIT profs don't care about ME/ACE materials. They set papers based on books.

Chances are, you’ve already fallen victim to this one. And not just once, but time and time and time again.In fact, you’ve probably been trudging to the stores each week and paying up to 10,000 times what it’s worth…even though it’s available to you for almost free, right in your home! What’s this product I’m talking about?Bottled water.In almost all of North America, Western Europe, Australia, New Zealand and parts of Asia, it is safe to drink water straight out of the tap. (See which countries guarantee drinkable tap water).And yet, somehow, the manufacturers of bottled water have convinced us that unspeakable things might happen if we choose to drink from the tap. So successful has this marketing campaign been that worldwide, we spend more than $150 billion a year on bottled water. In the US, bottled water has outpaced milk, coffee, juice and alcohol to sit second only to soft drinks in packaged drink sales. It is projected to be number one by 2016.“But, but, but…” you protest, “bottled water is better! It’s fresh from the spring!”That’s where marketing comes in. With names and images that suggest the source of water is some pristine mountain spring, it’s easy to get taken in. Like this Aquafina label for example:But let’s zoom in and read the fine print, shall we? See the part I’ve underscored?I’ll repeat it if it’s too hard to read: “It originates from public water sources.” That’s right, it’s just filtered tap water.PepsiCo’s Aquafina isn’t the only brand to source water from the tap; other major brands like Coca-Cola’s Dasani and Nestlé’s Pure Life do the same. In fact, close to half of all bottled water is believed to be simply treated tap water. The only reason Aquafina, Pure Life and a few other brands mention it at all is because pressure from environmental groups forced them to cave in a few years ago.“Surely it’s safer than tap water? It says right there that it’s purified!”Several studies have shown that bottled water is likely no safer or cleaner than tap water. Comprehensive testing by the Environmental Working Group in 2008 revealed levels of contaminants in bottled water were around the same as in tap water. In fact, with some bottled brands, the levels exceeded legal limits.In the US, tap water is regulated by the EPA, which has more stringent reporting standards than the Food & Drug Administration imposes on bottle water manufacturers. (The Facts About Bottled Water).Moreover, what the industry doesn’t emphasize is that bottles need to be refrigerated after opening (all water contains low levels of bacteria but these can multiply rapidly at room temperature) and bottles should also not be reused as bacteria can linger on the plastic. (Source: Health Canada).“But bottled water tastes better”Chalk up one more for marketing. Our senses have become shaped by what the ads tell us “pure water” tastes like. In countless blind taste tests—including one by the New York Times and several more by Corporate Accountability International (see storyofstuff.org), tap water came out ahead or on par with bottled water.A video linked to by one of the comments on this post (thanks Ed Friedman) underscores this point brilliantly. It is from a Penn & Teller segment from their Bullshit! TV show and is recommended watching for how marketing can make a difference.“So how did we get convinced to drink bottled water?”Bottled water—specifically spring water—has been around for more than a century. However, as chlorination of water began making tap water consistently safe to drink, sales of bottled water began to decline in the early 20th century.That changed in 1977 when Perrier launched a $5 million marketing campaign for its imported water, which caught the imagination of yuppies with purchasing power. It went from luxury fad to mass commodity in 1994, when PepsiCo launched Aquafina and Coca-Cola followed soon after with Dasani. Prices dropped (the source being tap water obviously helped) and sales spurted.Helped by suggestive advertising and aggressive marketing, bottled water was seen to be safer and more pure than what you could get for free (or close to it) from the tap. Some manufacturers even went so far as to claim bottled water was more environmentally friendly.Not everyone agrees.Worth reading and watching:The Story of Bottled Water - The Story of Stuff ProjectHow Drinking Bottled Water Became a ThingWhy Tap Water Is Better Than Bottled WaterThe most brazen rip-off ever: How the beverage industry brainwashed you to fear tap waterBottle vs. tap: 7 things to know about drinking waterAdded April 17: There have been plenty of comments, mostly for but also several against, and I believe this issue is important enough that both sides of the debate should be heard. *Please* do not downvote reasonable commentary from either camp. It's best that people make up their own minds on whether or not it makes sense to drink tap, bottled, or both based on circumstances (travel, for example).One comment I'd like to highlight is from Tim Holmes, who provides some insight from a bottling factory (see http://www.quora.com/Which-was-the-best-and-most-successful-marketing-campaign-in-history/answer/Archie-DCruz/comment/9809036?__snids__=1090881731&__nsrc__=1&__filter__=1#comment9809036).Another interesting video, posted by Christopher Stanton in the comments:

How Can You Make More Money on Your YouTube Channel?There are a couple of easy steps that you can implement right now that will make you more money per view. The first thing you need to do is…1. Learn How to Make $1 A Day on YouTubeOnce you’ve learned how to make your first dollar, what’s stopping you from making your next?2. Take a Sniper ApproachAdvertisers want targeted YouTube channels with a defined demographic. They’d much rather place their ads on a specific type of person than a random user. Think of this as a narrow sniper approach vs the wide spray of a shotgun.Make your videos with a specific type of person in mind. This is basic advertising 101; identifying your target demographic. Don’t tell me that your demographics are 21 – 55 year old women. This is the shotgun approach that’s too general and vague. Do you talk to a 21 year old girl the same way you’d talk to a 55 year old lady? Of course not. Define your audience and create videos that’s catered to them.3. Target KeyWords with a High CPCUnderstand this, Certain KeyWords Pay More than Others. Advertisers will pay more for the keyword, “home mortgage” (CPC $17.63) than “cheap phone cases” (CPC $1.38) because the end return is a lot higher. If someone ends up closing on a home loan that could make them upwards of $5,000+, whereas the end return on a cheap phone case would only be $15. Would you rather get paid from a phone case video that gets a million views with a CTR of 0.01% or a home mortgage video that only gets 10,000 views with a CTR of 0.08% ? Consider the scenarios below with the given keywords and their cost per clicks.Scenario 1 You make a video reviewing the new iPhone that gets 1,000,000 views, of which your ad Click Through Rate (CTR) is 0.1%. Meaning 1,000 people clicked the ad. If the CPC is $1.38 the total advertising dollars made would be $1,380. Google keeps around 45% making your payout $759. This gives you $1 per 1,317 viewsScenario 2 You make a video teaching people about home loans that gets 10,000 views, of which your ad Click Through Rate (CTR) is 0.8%. Meaning 80 people clicked the ad. If the CPC is $17.63 the total advertising dollars the total advertising made would be $1,410. Google keeps around 45% leaving your payout $776. This gives you about $1 per 13 views.These scenarios are exaggerated to show the point. The money you make on YouTube has more to do with what advertisers pay for than how many views you get.This knowledge is essential is to make the most amount of money per view. If you have a very targeted niche that contains high CPC keywords, you don’t need millions of views to make money. Getting a couple hundred views a day could bring in a couple hundred bucks a month!4. Massive Video Production StrategyOne of the biggest complaints I hear about video is that it’s so time consuming. It takes forever just to make one video. We’ve found a solution. We call it the, “Massive Video Production Strategy” This allows you to make the most amount of videos in the least amount of time and work. By using this strategy, some of our clients were able to shoot, edit, upload and optimise 30 videos in 9 hours.There’s a very specific template to follow when creating a YouTube Channel for the purpose of maximising engagement and making money. This template requires some creative thinking and a little bit of work. We’d love to share it with you, give us call or reach out to us on our contact form to learn some valuable well kept secrets.Hope that helps.Have a look at my BIO, I have a great way to make money super quick- $100-$500 days.Jo xPS: Did you find this answer useful? If so, it would make me really happy if you left me your Up vote! :-)