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What are the most famous B2B e-commerce websites for apparels?

The Internet Retailer 2016 Top 500 Guide revealed that the 26 retailers who disclosed their sales from online marketplaces brought in $455.5 million, or 14.4% of their total $3.17 billion in revenue for 2015.And those online sales are up 42.9% from $318.8 million worth of goods sold in 2014 for the same 26 retailers.But there’s more.A 2016 survey by comScore and UPS found that consumers are now buying more products online than in stores.The survey polled more than 5,000 consumers who made at least two online purchases in a three-month period. According to results, shoppers now make 51% of their purchases online, compared to 48% in 2015 and 47% in 2014.And, roughly 190 million U.S. consumers – more than half the population – will shop online this year, according to Forrester Research.So we know more consumers are shopping online, meaning more retailers are selling online.Is it possible those same retailers want to take advantage of the convenience of online shopping their customers enjoy?You bet.Selling Wholesale to Online Retailers?But the “name brand” online marketplaces are geared towards consumers – companies like Amazon, Wayfair, Etsy, and eBay generate the overwhelming majority of their sales from retail (though that’s starting to change, eBay and Etsy have now launched wholesale channels).And sure, you can build your own B2B ecommerce website, which is a great idea.But driving traffic to your website takes a lot of work and if you’re not already ranking in search engines, thousands of potential customers looking for your products right now aren’t going to find you.That’s where online B2B marketplaces come in.These specially crafted ecommerce sites are all about connecting wholesalers, distributors, and retailers so they all can benefit from buying and selling online.They make it possible for buyers around the globe to find your products and sell them in their businesses, all you need to do is position yourself in front of them.And unlike calls during business hours, they’ll let you make sales and generate leads 24/7.But how do you find these online B2B marketplaces?Well, right here in our list below!Here are a few marketplaces we recommend to help get your search started:AlibabaAlibaba is the Amazon of online B2B marketplaces, connecting B2B buyers and sellers in more than 240 countries and regions around the globe.With a variety of membership levels and value-added services, they offer features like:Priority Ranking according to membership levelUnlimited Product Posting (for paid memberships)Product Showcases to help your wares stand outThe ability to quote Buying Requests placed through their Sourcing portalVerified Seller Icon (again for paid memberships)Customized Website to display company awards, photos, and videosPersonalized Customer Service for premium package supplierseWOrldTradeThis brand name is among one of those ultimate solutions which are responsible for making many b2b businesses a blue chip! This website is free to use, and clients who are registered to it, can avail 8 hours of live customer support. Additionally, it also provides you dedicated Buyer Consultants for better results. It is one of the few b2b marketplaces that Offers a variety of features including lead generation free of cost to all new signup’s Operated from Pakistan it currently holds great importance in import & export carried out through CPEC.Besides, eWorldTrade offers free hosting. Those business in China, Pakistan, UK, & other counties that failed to get their desired recognition, are now ranked among the top companies in search engines bars, thanks to eWorld’s guaranteed SEO keyword ranking.eWorldTrade offers a number of free solutions such asFree of Cost HostingPriority Lead Generation for new signupsPriority Ranking according to membership levelUnlimited Product Posting (for paid memberships)8 hours of dedicated live customer supportAmazon BusinessAmazon is the titan of online retail and not looking to miss out on an opportunity, they created Amazon Business to enable B2B ecommerce for small businesses and massive enterprise alike.When you sign up, you’ll create a business profile complete with your logo and company story, and other perks like:Access to pricing customization tools that are only visible to business customers.Lower fees on large business transactions in specific B2B categories.Enhanced product listings with CAD drawings, user guides, and more.All at the same (or lower) costs as selling retail.UpplerUppler is a powerhouse B2B marketplace that offers a lot of impressive features and different marketplaces for a variety of industries.When you join they’ll let you:· Create an online “showroom” when you sign up to display your products.Invite clients and prospects to access your showroom and give them custom made catalogs or newsletters.Discover which of your products are the most popular.Create line sheets and pre-populated purchase orders to send to any clients.Track all your wholesale orders in one, convenient place.JoorJoor is the go-to fashion and home goods B2B marketplace.And in processing over $7 billion in orders every year, they offer a huge opportunity to grow your revenue.Features include:Capture orders online or offlineCreate permission-based access across reps in different territoriesSell your product in multiple currenciesReal-time reports you can manage on your phone or tabletAn account specialist to walk you through API integration, or anything else you need help withFGM VendorsFGM Vendors is an online wholesale marketplace that acts like a virtual tradeshow for your business.When you join, you’ll get a professional listing that includes information about your business, photos of your best products, and contact forms that make it easy for potential buyers to reach out.Additional features include:List your business and products in as many categories as you’d likeMonthly reports on traffic to your listingsRobust advertising services featuring your ads in hundreds of places across their site, including their homepageFor an additional fee, you can become a Featured Wholesaler and get access to perks like zero pay-per-click fees and preferred placementsShopifyShopify has generated over $29 billion for more than 377,500 businesses, and they now offer a wholesale marketplace of their own to connect you with the thousands of retailers using their platform.It’s fast and easy to sign up – simply fill out this questionnaire and they’ll start emailing you requests from retailers interested in purchasing your products.Create a customized store using their gorgeous themes.Easily track sales and growth trends.Wholesale CentralWholesale Central has been the largest wholesale directory since 1996 and they make it clear up front – their online marketplace is designed for B2B only, no consumers.For one low fee, they’ll connect you with thousands of retailers in their “Buyer’s Network” and give you access to features like:A free ecommerce storefront and softwareUnlimited traffic to your storefrontFree promotions in their “Deals and Steals” sectionAll new members are featured in Independent Retailer Magazine, which reaches over 125,000 independent retail store owners, kiosk operators, distributors, and other wholesale merchandise buyers

Is there a digital goods sales platform that allows buyers to create an account that will give them access to their purchased products?

The Internet Retailer 2016 Top 500 Guide revealed that the 26 retailers who disclosed their sales from online marketplaces brought in $455.5 million, or 14.4% of their total $3.17 billion in revenue for 2015.And those online sales are up 42.9% from $318.8 million worth of goods sold in 2014 for the same 26 retailers.But there’s more.A 2016 survey by comScore and UPS found that consumers are now buying more products online than in stores.The survey polled more than 5,000 consumers who made at least two online purchases in a three-month period. According to results, shoppers now make 51% of their purchases online, compared to 48% in 2015 and 47% in 2014.And, roughly 190 million U.S. consumers – more than half the population – will shop online this year, according to Forrester Research.So we know more consumers are shopping online, meaning more retailers are selling online.Is it possible those same retailers want to take advantage of the convenience of online shopping their customers enjoy?You bet.Selling Wholesale to Online Retailers?But the “name brand” online marketplaces are geared towards consumers – companies like Amazon, Wayfair, Etsy, and eBay generate the overwhelming majority of their sales from retail (though that’s starting to change, eBay and Etsy have now launched wholesale channels).And sure, you can build your own B2B ecommerce website, which is a great idea.But driving traffic to your website takes a lot of work and if you’re not already ranking in search engines, thousands of potential customers looking for your products right now aren’t going to find you.That’s where online B2B marketplaces come in.These specially crafted ecommerce sites are all about connecting wholesalers, distributors, and retailers so they all can benefit from buying and selling online.They make it possible for buyers around the globe to find your products and sell them in their businesses, all you need to do is position yourself in front of them.And unlike calls during business hours, they’ll let you make sales and generate leads 24/7.But how do you find these online B2B marketplaces?Well, right here in our list below!Here are a few marketplaces we recommend to help get your search started:AlibabaAlibaba is the Amazon of online B2B marketplaces, connecting B2B buyers and sellers in more than 240 countries and regions around the globe.With a variety of membership levels and value-added services, they offer features like:Priority Ranking according to membership levelUnlimited Product Posting (for paid memberships)Product Showcases to help your wares stand outThe ability to quote Buying Requests placed through their Sourcing portalVerified Seller Icon (again for paid memberships)Customized Website to display company awards, photos, and videosPersonalized Customer Service for premium package supplierseWOrldTradeThis brand name is among one of those ultimate solutions which are responsible for making many b2b businesses a blue chip! This website is free to use, and clients who are registered to it, can avail 8 hours of live customer support. Additionally, it also provides you dedicated Buyer Consultants for better results. It is one of the few b2b marketplaces that Offers a variety of features including lead generation free of cost to all new signup’s Operated from Pakistan it currently holds great importance in import & export carried out through CPEC.Besides, eWorldTrade offers free hosting. Those business in China, Pakistan, UK, & other counties that failed to get their desired recognition, are now ranked among the top companies in search engines bars, thanks to eWorld’s guaranteed SEO keyword ranking.eWorldTrade offers a number of free solutions such asFree of Cost HostingPriority Lead Generation for new signupsPriority Ranking according to membership levelUnlimited Product Posting (for paid memberships)8 hours of dedicated live customer supportAmazon BusinessAmazon is the titan of online retail and not looking to miss out on an opportunity, they created Amazon Business to enable B2B ecommerce for small businesses and massive enterprise alike.When you sign up, you’ll create a business profile complete with your logo and company story, and other perks like:Access to pricing customization tools that are only visible to business customers.Lower fees on large business transactions in specific B2B categories.Enhanced product listings with CAD drawings, user guides, and more.All at the same (or lower) costs as selling retail.UpplerUppler is a powerhouse B2B marketplace that offers a lot of impressive features and different marketplaces for a variety of industries.When you join they’ll let you:· Create an online “showroom” when you sign up to display your products.Invite clients and prospects to access your showroom and give them custom made catalogs or newsletters.Discover which of your products are the most popular.Create line sheets and pre-populated purchase orders to send to any clients.Track all your wholesale orders in one, convenient place.JoorJoor is the go-to fashion and home goods B2B marketplace.And in processing over $7 billion in orders every year, they offer a huge opportunity to grow your revenue.Features include:Capture orders online or offlineCreate permission-based access across reps in different territoriesSell your product in multiple currenciesReal-time reports you can manage on your phone or tabletAn account specialist to walk you through API integration, or anything else you need help withFGM VendorsFGM Vendors is an online wholesale marketplace that acts like a virtual tradeshow for your business.When you join, you’ll get a professional listing that includes information about your business, photos of your best products, and contact forms that make it easy for potential buyers to reach out.Additional features include:List your business and products in as many categories as you’d likeMonthly reports on traffic to your listingsRobust advertising services featuring your ads in hundreds of places across their site, including their homepageFor an additional fee, you can become a Featured Wholesaler and get access to perks like zero pay-per-click fees and preferred placementsShopifyShopify has generated over $29 billion for more than 377,500 businesses, and they now offer a wholesale marketplace of their own to connect you with the thousands of retailers using their platform.It’s fast and easy to sign up – simply fill out this questionnaire and they’ll start emailing you requests from retailers interested in purchasing your products.Create a customized store using their gorgeous themes.Easily track sales and growth trends.Wholesale CentralWholesale Central has been the largest wholesale directory since 1996 and they make it clear up front – their online marketplace is designed for B2B only, no consumers.For one low fee, they’ll connect you with thousands of retailers in their “Buyer’s Network” and give you access to features like:A free ecommerce storefront and softwareUnlimited traffic to your storefrontFree promotions in their “Deals and Steals” sectionAll new members are featured in Independent Retailer Magazine, which reaches over 125,000 independent retail store owners, kiosk operators, distributors, and other wholesale merchandise buyersFor a complete list top rated b2b portals you can visit this link:Top Trending 15 B2B Marketplaces To Boost Your Business In 2018

Why is the creation of buyer personas important for marketing?

To get a target audience to buy is the grail of doing business—but convincing them to do it is no small fete. Having a website by itself isn’t going to get them to hand over their dollars. You have to make a good, first impression that makes them stop, listen—and buy.Audience behavior isn’t something you influence. Like a detective, you have to sleuth for the answers, and there are always audience buying patterns that you will uncover. Their habits are also the signals that will help you to unlock the mystery of how to get your offers to them, so they will buy from you every time.To do it, you will need to consider your audience’s buyer persona. It is a mental picture you create about the best qualities and traits that make up your perfect type of customer.The information in this article will show you how to create a focused buyer persona that will help you fine tune your marketing strategy and help you ‘drive’ demand.How to create a focused marketing strategyTo simply “drive a demand” is not your goal: your business should always be positioned (digitally and strategically) to answer the demand. It is a marketing strategy you can build with inbound marketing that uses your specific ‘buyer persona’ as its muse.Before you introduce your audiences to any marketing strategy, you first will need to follow FOUR basic principles.They are:ATTENTION,INTEREST,DESIRE, andACTION.These are the basic power groups of marketing, and as a business owner, your goal is to sleuth out how they work together to help you win the hearts of your ideal audience(s).Your buyer persona can literally indicate who is your perfect customer. But you need to think of each one as a potential—and future customer—who needs to become aware of your presence.No company can forcibly attract customers, but successful businesses know how to grab an audience’s Attention.1. Get Your Ideal Audience’s Attention with a Robust Business PresenceYour business’ presence is where it exists digitally, whether it is online or accessible via computing or mobile devices. It will need a specific inbound marketing plan (strategy) that attracts them to your business or your brand. Then your marketing will in turn, ‘drive’ them to your business, so you are able to introduce them to your marketing funnel as part of your strategy as a whole.You can attract customer with marketing that includes:advertising (e.g. advertorials, banner, Google AdWords, and mobile),digital PR (public relations), andsocial media (such as Facebook activity).With social media, be certain to consider the social destination(s) that best fits your business. Facebook activity can attract targeted customers based on their ‘behavior’, but another kind of social presence on a site like Twitter can help you hone in on specific persons whose profiles indicate they already engage with products and services you may offer.Always remember to think about the social media platform that best fits your business and its ideal customer (again, your “buyer persona”). Then use your sleuthing (targeted inbound marketing and marketing automation) to fine tune your marketing strategy to help you determine which social media destinations are the right fit for you.‘81 percent of people who shop online research before they buy’, illuminates Adweek,Consider how you will track increases in customer interactions with your digital presence online and how “Attention Conversion” will measure your ability to retain them.Track your buyer persona engagement with Key Performance metricsThere are Key Performance Indicators (KPIs) that will help you measure the effectiveness of your campaign(s) across your marketing channels. These same KPIs allow you to observe which types of your marketing automation will attract the greatest number of your buyer personas to your marketing funnel. And you also should consider a monthly or yearly budget to fuel any metrics that you generate.In “attention conversion”, they include:Ad impressions;Ad clicks;Search analytics;Social media analyticsFacebook “likes”,Twitter ‘follows’ and “re-tweets”, and/orYouTube “comments” and “views”), andUnique website visits.To get your buyer personas to interact with you will involve you having an intuitive understanding of what motivates them to “buy”. Structure your buyer personas so that each ideal customer has emotions, feelings, specific appearances about them, and patterns about why they visit online. Their ideal habits will serve as a ‘compass’ that will help you focus on the ideal people you want to attract and allow you to hold, and keep their Interest.2. Keep Your Buyer Personas’ Interest with Invaluable Marketing ContentInvaluable, or ‘quality’ content is how you will interest your audiences to engage with you, now that you have garnered their ‘attention’. The marketing content you create will have a specific goal and it is to interlace your content—with your business—as the go-to answer for your buyer personas’ needs.And you can structure your content to engage and stimulate them in precise and captivating ways.The ‘marketed content’ you create and deliver can feature:Downloadable case studies (eBook or PDF),Dynamic contests and/or giveaways,In-depth articles and/or interviews, orWeb offers with an ethical buyer incentive (item given as a “Thank you” and in exchange to connect with them—also known as building a ‘buyer list’).“Interest conversion” is how you will retain them—as you entertain your audiences and attract them so their curiosity is followed by interaction, and then devotion.Your ‘ideal’ buyer personas will begin to prefer you as they discover your content. You’ll measure their level of engagement with the KPIs that track their ‘interest’ with their:Interactions with your content,The number of inner page views,Online store visits and purchases,Forums or marketed campaign participation, andRepeat visits.3. Connect to Your Buyer Persona’s Desire.Customers purchase because of something they desire. Use your sleuthing to help you determine the best ways to make them fall head over heels for you. If grabbing their ‘attention’s the first date and piquing their interest is the date number two, then connecting with them emotionally can entice them to go on a third date.But ultimately, online buying, is in reality, a “two-way street”, connotes Nielsen.The KPIs you can use to connect with your buyer personas’ Desire(s) must include an offer that you make and your presentation must speak to their core values. It’s the je ne sais quoi—that special something about you—that your ideal customers have to get more of. You can build their ‘desire’ about you with your content and with KPIs that track their ‘interest’ through:Order forms,Questionnaires,Email or newsletter “double opt-ins”,Member community ‘joins’, ‘likes’, and ‘follows’,Queries to have a sales meet or a consultation call, andCustomer registration.The metrics you curate will also give you specific insights about each unique customer who falls into your buyer persona. This is tantamount to helping you sleuth the many different types of consumer behavior. They are the patterns and habits you can tailor your content to, as you discover more about their ‘desires’.4. Apply Action to Generate Repeat Buyer Persona Interaction and LoyaltyYour ideal customers will need to engage with your digital real estate (your inbound marketing via your marketing automation) exclusively. While your marketing strategy needs to produce commercial returns: always remember that your buyer persona must demonstrate the demand.Always think about how you can use your digital content to increase your customer base as you bring into your marketing funnel.Your content and the four principles of generating a focused buyer persona market strategy will help you attract the current demand. It exists in your ideal customers who will drive your business while they participate in your offers that they enjoy.These timely offers are measured with your KPIs in:Online sales,Pitches for your company that are won,Tracked advertisement conversions,Consumer buzz about your brand,Offline sales, andCustomer referrals.While there isn’t a magic bullet or secret sauce that can build a business, a solid marketing strategy coupled with sound inbound marketing can produce a measurable return on investment: because it’ is trackable.Digital marketing is complex, but it is also an asset that you can build into a focused marketing strategy that drives demand.And your buyer persona is the driver.Remember that your ideal customer should be the indicator of the demand.Apply the principles of Attraction, Interest, Desire, and Action (AIDA) in your marketing strategy and build a quality brand that not only engages your ‘ideal’ buyer persona, but also increases your return on investment as it increases in value.

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