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We are working in a data-driven world and are required to make data-driven decisions. Now-a- days managers are regularly bombarded with loads of data via dashboards and reports. As business tycoon, Mr. Mukesh Ambani says, ‘Data is the new oil’ and as with oil, data also must be transformed to be of real value to the organization and in larger terms to the society.The role of data scientist is in hot demand and they are constantly trying to make sense of data by building data models that can provide crucial insights necessary for organizations to grow and generate more value. However, the data professionals face many challenges that prevent them from building powerful models. According to a study conducted by Kaggle titled the “State of Data Science and Machine Learning”. One of the questions asked in the survey was, “At work which barriers or challenges have you faced this past year?” Following are the top results:Now let’s look at how often have they encountered these problems:Therefore, we can clearly inference that data cleanliness is clearly a big issue and data scientist spend 80% of their time cleaning data. But first let us understand what dirty data is.According to TechTarget, database that contain errors, whether via duplicate information, incomplete or outdated materials or troublesome transferal from other systems are considered dirty. Duplicate information or incomplete records fall under the umbrella of dirty data. Therefore, information that cannot be used can cause issue for organizations.Now let’s look at negative situations that businesses face when dealing with dirty data.1) Revenue LossAlmost all organizations depend on their consumer base to purchase their goods and services to keep their revenue moving. And when the data the organizations use to get in touch with their prospective customer base is dirty, the bottom line can take a serious hit. So, failing to get in touch with right customer at the right time results in revenue loss. And this loss mounts up depending upon how long it takes organizations to cleanup and manage their database. According to Experian Quality Data, the average company wastes 12% of their revenue due to inaccurate information in their records and despite increased knowledge about this problem, the figure has not changed since a long time.2) Bad Customer ExperienceWhen customers are interested in purchasing a product or a service from an organization, they want their experience to hassle free. You expect organizations to handle critical client account information diligently. Customers tend to lose patience very quickly when the organization is not able to pull up correct and latest information history of the respective customer. A diminished client experience can be very detrimental to organizations, affecting relationships negatively over time, according to IT Business Edge.3) Under-Informed Business DecisionsAs data is readily available these days, company management has heavily relied upon a lot of data points to make crucial business decisions rather than totally depending upon their intuition. This has in a way lead to a lot of dependency on data, but it’s impossible to conclude on an informed decision if the data is all over the place. Smart and data driven decisions are impossible when company records or data are incorrect or out of date. As per business 2 Community misinformed or under-informed decisions can be dangerous and leave businesses scrambling to compete within their industry.4) Wasted Marketing EffortsMarketers rely a lot on data without duplication to constantly think new ways of engaging with their audiences. They use various forms of outreach like Targeted Promotions, email campaigns, Social media campaigning. When vital customer information is wrong, the time, money and dedication that is put to strategize campaigns and attract customer is wasted. All parties are negatively affected if the organizations continue to their hard-earned resources using inaccurate information.Dirty data is problematic for companies of all sizes and industries. Therefore, it is imperative for businesses to be cognizant of the steps they have in place to maintain organizational and customer data. As the data volume is growing rapidly through data collection at various points, the quality is somewhat compromised, posing serious questions on the sanctity of databases. Though, it may seem a trivial issue, it has a huge and lasting impact on the businesses.Quality data acts as a driver of high productivity and good decision making, therefore Mirketaoffers Advitya a leading product on Salesforce to get rid of duplicate data and incomplete records. It makes managing duplicate data easy in Salesforce. It is a deduplication application which cleanses the duplicate records in simple yet powerful 5 step wizard-based approach.Advitya runs natively on salesforce, so data does not leave salesforce org. As there is no data transfer at any point, data remains safe and intact. You can create custom queries to search for duplicate data in your org, select master record and merge duplicates.

It’s been 49 years since Ray Tomlinson has sent the very first email. Since that time, email remains the primary means of contact between a business and a client. According to the Marketing Insider Group, 59% of B2B marketers believe email is the most effective way to increase revenue. We all know that the advantages of email marketing are direct quick communication with potential customers, relatively low cost of implementation and automation, growth of targeted actions from subscribers and hence, loyalty to your brand, but the little known fact is that proper email marketing involves no less competent and meticulous work with the subscribers base. Clean email lists, high deliverability, and a good sender reputation are benefits that you, as a mailing list sender, can win from validating subscriber lists.Research Experian (USA) found:over the past year, 61% of email marketing companies have faced the threat of their reputation as the sender of newsletters;35% of these companies’ mailings were spam.There can be two reasons for this to happen. The first one is when you purchase a database of email addresses and start sending newsletters to it straight away. With a high degree of probability, some of these addresses will be inactive, abandoned or non-existent. The second reason is when you built a database of contacts yourself, perhaps for many years, but never once checked its correctness. It may result in having duplicate addresses, outdated emails, incorrectly specified names, etc.Mailing to irrelevant addresses threatens you with sanctions from the mail services like Gmail, Yahoo, Outlook, and others. If they see that your letters were not opened or unsubscribed in large numbers, they may consider you as a spammer and restrict the delivery of your newsletter.From 22% to 35% of subscribers abandon their email accounts every year. Your business is no exception. In the best-case scenario, mailing abandoned accounts will pour your money down the drain, and in the worst-case scenario, you get blacklisted and irreparably damage your reputation. So if your database is regularly updated and growing, clean it once every six months. If you have more than 500,000 subscribers, do it even more often.To avoid the above mentioned, we advise you to work only with a validated list of contacts. If you are not sure of the correctness of the contacts, you can check them using Mailcheck.Mailcheck uses state of the art algorithms to determine whether the email contact in your mailing list belongs to a real person. This helps to dramatically improve your conversion rates and will definitely optimize your email marketing budgets by ensuring that your newsletters will only be delivered to active email addresses, and hence, most likely will be opened.Each mailing platform like Sendgrid or Mailchimp has its own tariff system: you pay either for the number of subscribers in the sheet or for the volume of emails sent. When you are serving the “dead load” and sending letters to those who do not even open them, you simply waste your hard-earned bucks.Let’s take a closer look at how Mailcheck can contribute your email marketing hygiene, and hence, your profits.Email database validation sounds like an extra step. The first thing that comes to mind is the necessity to export your mailing list, upload it to Mailcheck, launch validation, and export the results. While it is true and you can use the service like that, Mailcheck offers 2 other options aimed at seamless integration with your email marketing funnel.Automatisation is the core value of any digital service, Mailcheck is not an exception. With its API integration feature, Mailcheck allows validating your email database on the go as a part of your email marketing routine. This feature saves you from any extra steps that might be required by any other email validation service that exists on the market. If you are not tech-savvy and your business mainly operates offline, Mailcheck experts will assist you with the installation. Once done, your email marketing routine will remain intact, but your email list will be validated each time you send out your newsletter campaign.Email database validation seems like a good way to fix the mess in your current mailing list, but is it possible to prevent those emails from slipping into your base in the first place? 87% of interviewed email marketers claim that filtering the subscribers before they reach your database is the best way to reach your peak email marketing performance. With the Mailchecks single opt-in widget validation tool, you can be sure that each subscription to your newsletter feed has a real person standing behind it. The way it works is simple, all you need to do is to integrate our widget`s code to your opt-in form and Mailcheck will do the rest of the work for you. Once done, you can be sure that you are only collecting email addresses of real users that are genuinely interested in your product or service.Overall, it doesn’t matter if you rely on the third-party databases or only to your opt-in users, Mailcheck will ensure that you only reach the audience that can be reached without wasting your money and risking your reputation.Let’s talk numbers. Which metrics can be improved with Mailcheck in your email marketing pipeline?Email deliverability. How many letters reached the addressees? The average should be around 95–97%. Even if 1–2% of the letters get lost along the way, this signals about immediate email validation actions that need to be taken.Open rate. How many letters from your campaign were actually opened? The average here is about 24%, but it may vary for different industries. If the open rate is low, it means that your email list is polluted with abandoned email accounts.Unsubscribe rate. How many people have unsubscribed? A healthy rate is no more than 0.5%. If the indicator rises above 1%, you need to sound the alarm.Email Marketing ROI. Return On Investment is a key metric that allows you to measure the effectiveness of your marketing.Marketers surveyed said their average ROI was 119%.Among B2B marketers, the return on investment is the highest: 127%.Marketers of companies that send less than 100,000 letters per month rank ROI at 139%, while marketers of companies that send more than 100,000 letters give a low ROI of 94%.The purity of your email list is the best way to pump up those ROI numbers since you are not wasting your budget on leads that will never see what you have to offer.Clients are the fuel to any business. Like a sports car can be damaged if fueled with low-quality petrol, your business can be harmed if it reaches the email lists of questionable quality. Mailcheck is definitely a service you want to be subscribed to if you are willing to sustain your email campaigns on the highest level.