Vp Marketing & Audience Dev: Fill & Download for Free

So you’ve added a VP Marketing as a cofounder. Good for you.This person you’ve added is a cofounder, so give this person the appropriate amount of equity for a cofounder. I had a cofounder join 1.5 years after we started, but before we raised our funding.The cofounder was the most experienced cofounder, and he had the best credentials of any other cofounder, so he got the largest piece of equity besides mine as CEO.Just be fair and generous. That’s the easy part of your question. However, you’ve got a much bigger problem than equity. Let me ask you one question:Why on earth are you having the VP Marketing lead your fund raising efforts instead of you?I know you may not feel like you’re the best person for the job. But you, the CEO, need to lead the fund raising efforts for your company, not the VP Marketing.Investors are placing a large part of their bet (their money) on you. Fund raising is tough and difficult to do, and it is like having a second job in addition to running the company.Investors are potentially giving you, not the VP Marketing, a large sum of money. They need to feel you’re the right person to run the company. And the only way they will get there is with you leading the fundraising process.“But, I’ve got to much to do,” you say. Or maybe you were going to tell me, “I’m not comfortable with public speaking.”Quite frankly, you can have all the excuses you want, but you’re going to need to get out there and be the point person for investors if you want to raise money.I’m not the most natural public speaker either. I had all sorts of issues I had to conquer including a stutter (read: How Stuttering Can Make You A Better Public Speaker - Brett J. Fox). However, through practice and hard work, I became a good public speaker.You need to drive the process if you’re going to be successful. So bury your excuses, and just do it.And don’t change the equity you were going to give the VP Marketing because you’re now leading the fundraising.For more, read: How Much Equity Do Your Employees Deserve? - Brett J. Fox

Your being a/the founder is completely irrelevant to your job title.What will you actually end up doing?CEO?CTO?VP Marketing?/Sales?That's what counts.A "founder" is not an occupation.

I started at first when I was a Vice President at a Fortune 500 Tech Company. The social media policy was relatively restricted, so it became too much work to blog, tweet, etc. ... but Quora was not on the list of restrictions ... so I transitioned my mental time that would have gone to other social media into Quora.......Then I found that Quora matched something I was interested in: tactical advice.So much of blogging is all about Strategy and Pseudo-Strategy. How to Raise $100m at a $7b valuation. How to have a Great Bored Meeting With Your VCs. How to Go Big and Bigger and Biggest. How You Can Be The Next Jack Dorsey.I mean that's great. But I had no value to add and wasn't even interested.But where was the great content around the things I learned, screwed up, and did well? How to hire a great VP Sales? What really matters in pricing? What's the difference between a tool sales and a solution sale? How well am I doing, if I'm doing $Xm after Y years? Should I fire myself? What does a VP Marketing even do?Fortunately, a bunch of folks asked these sort of questions on Quora, so I answered them back.It seemed to build on itself.