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HOW TO LEVERAGE DIGITAL TRANSFORMATION TECHNOLOGY TO UPSCALE YOUR BUSINESSWHAT IS DIGITAL TRANSFORMATIONDigital Transformation is the use of new, fast and frequently changing digital technology to solve complex business problems (by often using cloud computing), reduce the reliance on user owned hardware and to increase the reliance on subscription based cloud services. Some of the digital solutions enhance capabilities of traditional software products that are drastically solving business problems include Microsoft Office (earlier Office 365 was in use).TOP PRODUCTS TO ACCELERATE DIGITAL TRANSFORMATION1) Ara2) Digidesk3) PeopledeskThe companies providing the digital transformation services are guaranteed of regular (usually monthly) recurring revenue from subscriptions & thus they are able to finance the delivery of more frequent updates. Some of these digital solutions enable - in addition to efficiency via automation - new types of innovation and creativity, rather than simply enhance and support traditional methods. One aspect of digital transformation is the concept of 'going paperless' or reaching a 'digital business maturity affecting both individual businesses and whole segments of society such as government, mass communications, art, medicine, and science. Digital transformation is already underway, but is not proceeding at the same pace everywhere. According to the McKinsey Global Institute's 2016 Industry Digitization Index, Europe is currently operating at 12% of its digital potential, while the United States is operating at 18%. Within Europe, Germany operates at 10% of its digital potential, while the United Kingdom is almost on par with the United States at 17%.WONDERING WHAT A DIGITAL TRANSFORMATION CONSULTANT DO?Replaces the manual operations of an enterprise with Digital TechnologyReduces cost per lead by introducing online targetingEnhances accountability of employees through advance technologyFACTORS THAT A BUSINESS SHOULD FOCUS ON TO EXPAND ITS SCALE OF OPERATIONS1) Technology2) Accounting3) Marketing & HRTechnologyTechnology is the sum of techniques, skills, methods, and processes used in the production of goods or services or in the accomplishment of objectives. Some of the technological processes that a business should adopt to expand its scale of operations are as follows:1) Installation of a time tracking softwareIt is an excellent tool for mapping out where time is spent & by whom. Such analysis when properly executed is great for accountability, process improvement, and productivity.2) Installation of a digital project management tools like Web 2.0.Digital project management tools are vital specially when the team members are geographically scattered and have to interact with each other. This is particularly effective and profitable when you have a very limited time to create something and every second counts For instance, one can create big, high-quality gold market reports based on Thursday’s closing prices and have it delivered before the markets open on Friday. Without applying the Web 2.0 technology it would be very difficult, if not impossible, to create even half of them by that time. Yes, e-mail and other means of communication are there, but when the work is done simultaneously by several people it’s easy to lose track and efficiency.3) Measurement of the degree of non-work-related behaviour by using tools like UP by Jawbone.Many entrepreneurs tend to be good at measuring work related items, but sometimes forget the other essentials. Using UP by Jawbone can help one track his sleep, diet, exercise, and it would make one much more productive and efficient, with not only work but also, in every aspect of my life. It will put a spotlight on poor decisions (bad meals, little sleep, sitting at a desk too long) that were draining energy and will allow them to take corrective actions. Now when one wakes up refreshed, eat meals that maintain the desired energy level, the work productivity increases multiple times.4) Moving the business into the cloudOne can take his/her business entirely into the cloud from Google Mail to Quickbooks Online, Vocus PR software, Dropbox, Evernote, FTP hosting, and more. In addition to the obvious file sharing capabilities, cloud has made the business leader and entrepreneur just as effective while traveling as they are in the office. It’s a money saver as the work doesn’t stop due to any reason like personal outings, office renovation etcAccountingAccountancy is the measurement, processing, and communication of financial and non-financial information about economic entities such as businesses and corporates. Accounting, which has been called the "language of business" measures the results of an organization's economic activities and conveys this information to a variety of users, including investors, creditors, management, and regulators. With respect to accounting, the following transformations should be done by businesses to upgrade their operations so as to leverage technology.1) Adoption of an online invoicing service systemUse of an online invoicing service to reduces the costs of collecting payment from customers. It further helps by increasing the no. of customers served for a particular time duration.2) Installation of a Digital filing systemCreating & maintaining a digital filing system makes it easy to sort, save, share documents. Installing a digital filing system ultimately helps to retrieve data.3) Using online budget tracking softwareUsing online budget tracking software helps to closely monitor various recurring & non-recurring business expenses. The tracking software makes it easy for the accountant to introspect and reduce the wastage.4) Digital filing of taxesFiling of taxes is not only a time saving process but it also helps in maintaining transparency. If a business files all the taxes electronically, the chances of raids by the tax authorities & interference by the government departments also gets nullified.Marketing & HR1) Creating new income stream by selling products onlineOffline business activities have a limited scope due to geographical constraints. Also, there might be a possibility that the buyer persona of the people living in the region where the business operates might not be compatible with the utilities of the product of the business. Taking the product online can give the business access to new target audience, thus ultimately giving a chance to increase its profits.2) Hold virtual meetings with AsanaThis allows all the team members of a business enterprise to instantaneously update progress on any given task or project, and to access this information from anywhere. This saves immense amounts of time by minimizing and streamlining internal meetings. This allows team members of a business to easily and efficiently stay up to date3) Prioritize sales opportunities with cloud based CRM tools like Zoho.Finding the right technology solution is critical for small business owners. Zoho.com, a web based CRM (customer relation management) tool should be used to manage client pipeline. This tool helps to focus on the important tasks that needs to be done each day. Using a CRM tool effectively will help prevent profitable business from falling through the cracks.4) Induction of a stellar AI Backed Human resource information system. (Give ex. Of heptagon here)HRIS is a system which helps you to keep track of various aspects of your company, business or organisation. It lets you follow the progress of your employees and manage their performance reviews, which is important in deciding to know who to keep, let go of or even to determine when your employees need some motivation and inspiration. Implementing this system helps you to improve your management systems and reduce the costs your business spends doing all this manually or with manpower.Development processThe developmental process for a traditional business to reach the “Digital transformation” stage goes through various steps which are as under:1) Digitization (Of information)2) Digitalization (Of Industries & organizations)3) Digital Transformation (Of societies)1) Digitization (of information)Earlier businesses used to keep records on paper (whether handwritten in ledgers or typed into documents, business data was analog). If one wanted to gather or share information, he/she had to deal with physical documents — papers and binders, xeroxes, and faxes.Then computers went mainstream, and most businesses started converting all of those ink-on-paper records to digital computer files.This is called digitization: the process of converting information from analog to digital.2) Digitalization (of industries & organizations)Unlike digitization, digitalization is the business process of the technologically-induced change within industries, organizations, markets and branches. Digitization of manufacturing industries has enabled new production processes such as “the Internet of Things”, Industrial Internet, machine to machine communication and machine vision. Digitization of business and organizations has induced new business models (such as freemium), new E-Government services, electronic payment, office automation and paperless office processes, using technologies such as smart phones, web applications, cloud services, electronic identification, blockchain, smart contracts and cryptocurrencies, and also business intelligence using Big Data. Digitization of education has induced e-learning and Mock courses.3) Digital transformation (of societies)Digital transformation is changing the way business gets done. With digital transformation, companies are taking a step back and revisiting everything they do, from internal systems to customer interactions both online and in person. They’re asking big questions like “Can we change our processes in a way that will enable better decision-making, game-changing efficiencies, or a better customer experience with more personalization?” Now we’re firmly entrenched in the digital age, and businesses of all sorts are creating clever, effective, and disruptive ways of leveraging technology. Netflix is a great example. It started out as a mail order service and disrupted the brick-and-mortar video rental business. Then digital innovations made wide-scale streaming video possible. Today, Netflix takes on traditional broadcast and cable television networks and production studios all at once by offering a growing library of on-demand content at ultra competitive prices.UNDERSTANDING WHAT’S POSSIBLE WITH DIGITAL TRANSFORMATIONA key element of digital transformation is understanding the potential of your technology. Again, that doesn’t mean asking “How much faster can we do things the same way?” It means asking “What is our technology really capable of, and how can we adapt our business and processes to make the most of our technology investments?” Before Netflix, people chose movies to rent by going to stores and combing through shelves of tapes and discs in search of something that looked good. Now, libraries of digital content are served up on personal devices, complete with recommendations and reviews based on user preferences. Streaming subscription-based content directly to people’s TVs, computers, and mobile devices was an obvious disruption to the brick-and-mortar video rental business. Embracing streaming also led to Netflix looking at what else it could do with the available technology. That led to innovations like a content recommendation system driven by artificial intelligence. Talk about making the most out of your IT department!DIGITAL TRANSFORMATION WITH RESPECT TO THE HR PROCESSHR digital transformation is the process of changing operational HR processes to become automated and data-driven. It’s about HR teams taking up the dual challenge of transforming HR operations on one hand, and transforming the workforce and the way work is done on the other. So, rather than HR digital transformation being just about HR, it’s a metamorphosis that involves organizations as a whole.ConclusionHR digital transformation isn’t optional. In a world that’s digitalising at a fast pace, with consumers being price sensitive, digital transformation helps businesses to reduce the cost of operation and time needed for the production. When digital transformation is looked upon from the eye of a HR, it helps in streamlining the humongous data base. HR professionals needs “Digital transformation” the most since it is them who are required to play with the database of new hires. If Digital transformation mechanism is not adopted, the manual work will sky rocket the onboarding cost, ultimately hampering the organizational goal.

answered as: What is rlogin in Linux?The short answer is today, the BSD rlogin(1) command is a link the newer slogin(1) command and its base program ssh(1), that replaced the BSD rlogin(1), rsh(1) and rcp(1) commands for security reasons. The original rlogin(1) program was developed to allow a user from one computer to remotely login into another computer (rsh(1) runs a command under a remote shell and rcp(1) performs a remote copy of the files from one system to another).The longer answer is that rlogin(1) and the rest of the BSD 4.2 r-commands are a suite of computer programs designed to enable users of one Unix system to log in or issue commands to another Unix computer via a TCP/IP based computer network. The original programs defined by the developers of the original ARPA-net, which had developed IP and TCP to replace the original network protocols, had two primary user applications, TELNET and FTP.The required ARPA applications were well designed for portability of interface between a number of different host operating systems, i.e. a heterogenetic network, such as the ARPA-Net, but when used in a homogenetic environment, were a bit unwieldy. Previous to the release of the BSD 4.2, homogenetic networks such as those at Xerox PARC for the Altos and those developed by Apollo Computer had tools such as Domain’s crp(1) (Apollo did not need rcp(1) as they already had a distributed file system at the launch of their system, but PARC did not and had built a program of the same name for their PUP network).My friend and colleague, Sam Leffler, a member of the UCB Development team had seen these other styles of tools and noted that they were much easier to use because the designers of those tools could make assumptions about the operating system on the remote side. He set out to duplicate the functionality of this better-integrated tools. Thus, with the release of BSD 4.2 UNIX, besides the ARPA required applications, the UCB team also provided new tools as alternatives because they had already built them and had proven to be handy to use locally.As UNIX spread and became the popular system for building networked-based computing environments, the BSD supplied alternative programs became de-facto standards, as the user based preferred them to the required ARPA ones. In fact, originally Sam had not been described or specified their user level protocols using the traditional RFC or IEN process; as he created them. They had just appeared/were released as FOSS and were abandoned to the world to use by the UCB development team.Unfortunately, when Sam created them, like many tools that were made for the convenience of the tools builder, a number of security issues were not thought through. To quote the security section of the Wikipedia page:Those r-commands which involve user authentication (rcp, rexec, rlogin, and rsh) share several serious security vulnerabilities:All information, including passwords, is transmitted unencrypted (making it vulnerable to interception).The .rlogin (or .rhosts) file is easy to misuse. They are designed to allow logins without a password, but their reliance on remote usernames, hostnames, and IP addresses is exploitable. For this reason many corporate system administrators prohibit .rhosts files, and actively scrutinize their networks for offenders.The protocol partly relies on the remote party's rlogin client to provide information honestly, including source port and source host name. A corrupt client is thus able to forge this and gain access, as the rlogin protocol has no means of authenticating other machines' identities, or ensuring that the requesting client on a trusted machine is the real rlogin client.The common practice of mounting users' home directories via NFS exposes rlogin to attack by means of fake .rhosts files - this means that any of NFS's security faults automatically plague rlogin.Due to these problems, the r-commands fell into relative disuse (with many Unix and Linux distributions no longer including them by default). Many networks that formerly relied on rlogin and telnet have replaced them with SSH and its rlogin-equivalent slogin.

At its most basic, Influencer Marketing is like a hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern day content-driven marketing campaign. The main difference is that the results of the campaign are usually collaborations between brands and influencers.What works in Influencer MarketingCarefully consider your approach in influencer marketingBe organized, put together a strategy, plan and budget, spend time on researchBe patient and be human – people talking to people, not companies talking to companiesDevelop a scheduleDoes the influencer prefer monthly/quarterly/biannual calls or newsletters?Integrate with your PR schedule, product release schedule, etc.Send emails on behalf of key executives. Plan travel schedules for exec and arrange face-to-face meetingsWhat Influencer Marketing is NotThis is a good time to point out that IM isn’t just about finding someone with an audience and offering them money or exposure so they can say good things about you. That’s what viral celebrities are for. Influencers are people who’ve spent time building their own brand and cultivating their audience; they will be naturally protective of their reputation and the people who trust them. They’re people who had the patience and focus to succeed in social media, one organic follower at a time—people like this aren’t interested in a quick payout.Influencer Marketing is also not about quick payouts. It’s the same kind of slow-and-steady approach as Social Media and Content Marketing, where your campaign isn’t about directly selling your wares. It’s about demonstrating your authority, credibility, and thought-leadership within your industry. It’s about becoming synonymous with whatever it is that you offer, like when people say they’re going to Xerox a document instead of photocopying it.With Social Media Marketing, it’s a slow game of acquiring the kind of followers who are going to be loyal and engaged. It’s tempting to think that joining forces with an influencer is going to be an easy way into the hearts and minds of her followers—it’s not that simple, though. Because to ally yourself with influencers, you’ve got to earn their trust and respect. But how?What doesn't work in Influencer MarketingGeneralizing your approach to finding & making use of different influencers. One size doesn’t fit all influencers: tailor your approach to the specific influencerSimply looking at the popularity of the influencer. Influence does not only mean popularity, remember that your goal is to elicit a specific action from your customersOne Simple Rule: Influencer Marketing is Marketing to InfluencersWith traditional Social Media marketing, a brand would set up its identity on whatever platform it chose and, as time passed and user bases grew, they could see who their brand champions were. That is, who were the customers that were liking and sharing content, or mentioning the brand itself in a post. Users like these would often be further nurtured, through personal attention and as part of a highly segmented group of all the brand champions. Efforts to market to this group would include ways to keep them spreading the word.IM tells us that our time is better spent in marketing directly to influential people whose likes and dislikes we already know — are well aligned with our ownOne problem with this approach: some users just didn’t have enough followers to make much impact. In fact, most users don’t. Most users have a small network of maybe a few hundred friends and associates representing all kinds of tastes and preferences. Meanwhile, brands would struggle curate and create content that they hoped would resonate with their followers in some meaningful way, all while staying engaged with the day-to-day interactions. This scattershot approach to social marketing yields predictably erratic results. Instead of blindly trying to grab Likes and followers, or throwing various bits of content out to see what sticks, IM tells us that our time is better spent in marketing directly to influential people whose likes and dislikes we already know — are well aligned with our own. This means engaging with these people across social accounts—not just following and liking, but commenting and demonstrating knowledge and a personality. It can also mean curating or creating content that’s hand-picked to get the attention of influencers. While it’s the influencer’s audience that’s the ultimate prize, the target market for brands comprises the influencers themselves.By laying this groundwork, two things are achieved.The first is that simply by interacting in positive and constructive ways on your influencers’ social pages, you’re getting early access to their followers. You’re not promoting anything to them, but you are showing your face as a member of the community, so to speak, which adds to your credibility down the line.The second achievement is that, eventually, when you do propose some kind of IM collaboration, they’ll know who you are. Influencers aren’t celebrities, per se, but their online life can look a lot like a famous person’s real world one: lots of interruptions from people they don’t know, wanting a piece of their time, either to praise them or pitch them. You need to be able to stand out from the noise of attention they get in the form of emails and tweets. So that when you finally reach out to them they’ll know what you’re about, and they’ll know whether you’re a good fit for their audience. If you’ve done your homework well, you’ll rest easy knowing that you are.An Influencer Marketing Campaign: Case StudyThe PewDiePie example from earlier might have given you an idea of what an IM campaign can look like, but it’s probably tough to see how that kind of strategy can work its way into some of the less sexy areas of the business world. With that criterion in mind, let’s look at this example—the campaign to drive the attendance of and awareness around the Content Marketing World conference. A more traditional approach might have focused solely on SEO and Google Ads, as well as some promoted content on Twitter and LinkedIn. Perhaps a blog piece would have been written, something shareable that’s insightful and gets the word out.Instead, the Content Marketing Institute worked with Top Rank Marketing to develop an IM campaign to get the word out. To be fair, the Content Marketing Institute already has quite a large network of influencers they work with; identifying potential collaborators was as easy as looking at who’d be speaking at the conference they were promoting. Which is exactly what they did, asking speakers to contribute some thoughts or advice around Content Marketing. The feedback was compiled, along with other educational materials, into four separate eBooks, each with its own unique topic relevant to the programming at CMI’s conference. Each ebook was made available to view at Slideshare, or as a downloadable PDF, with links pushed out across social media by CMI, Top Rank, and the influencers themselves. The whole initiative was underwritten by Curata, a software developer specializing in Content Curation and Management Platforms. That’s a lot of players around one campaign, but look how everyone gets something out of it:The target audience, those being recruited for attendance at the conference, got free, entertaining, and valuable information that is of personal relevance to them. Over 230,000 people viewed the eBooks on Slideshare while another 4,000 downloaded the PDFs.The influencers who participated used the platform to drive attendance to their sessions at the conference. Sharing out the eBooks in which they took a part gave them more opportunities to make people aware they were speaking, all of which adds to their personae as credible and respected people in their field.CMI got the attendance they were looking for, and another notch in their belt by putting on (and pulling off) another large conference with them at the center of it all.Curata, who paid for this all to happen, got over 1,000 new leads to market to.This win/win/win/win situation is part of what makes IM such a compelling strategyThere are no advertising tricks used in these campaigns, no disingenuous celebrities smiling over a product you know they’ve never used. Think about this way: the CMI conference campaign was a straight up content marketing play, commissioned by the people who wrote the book on content marketing, and aimed at other campaign marketers. These are all people who know the “tricks of the trade,” but the campaign worked. And that’s because in this case the trick is that there is no trick.The best Social Marketing works because it’s nothing more than a natural social interaction.The best Content Marketing works because the information is genuinely helpful.And the best IM works because it relies on both Social and Content marketing tools, where credibility and genuine authority are already established in the minds of the audience.