Americans With Disabilities Act (Ada) Self Evaluation Of Access To: Fill & Download for Free

This past year was a time when B2B brands faced countless tests—from having to evolve business strategies daily due to COVID-19 shutdowns to trying to deliver marketing messages to distracted media and exhausted buyers. The norms have changed, and much of what worked before will no longer be effective in today’s world.With that in mind, here are 21 trends to inform and energize your B2B PR and marketing efforts in 2021:Trend 1: Original Data Drives ResultsReporters have never been more pressed for time, so when a brand can support their messaging with meaningful data, it saves the journalist a significant amount of time in identifying supporting elements. By providing all the information media need to report factual, detailed and insightful stories, we substantially boost the impact of our PR efforts—ultimately, driving ROI.White-labeled surveys are a great—and cost-effective—way to boost brand awareness, nurture media relationships and validate industry authority, when woven into thought leadership initiatives.Trend 2: Mix It Up: Paid + Earned + OwnedNewsrooms are shrinking every year, and that means PR practices must adapt to stay relevant and ensure momentum across both traditional and emerging media. As publications’ budgets get slashed, more and more are turning to paid, “contributed” content to alleviate the strain. Luckily, most news consumers are more concerned with the quality of the content rather than whether or not its publication was earned or paid for. While earned coverage is always the goal, paid content offers a great way to boost search, web traffic and drive brand reputation. To get the most bang for your buck, it is important to find the right mix of earned, paid and owned content.Trend 3: Play The Long Game With MediaAs newsrooms continue to shrink and reporters face increasing pressure to cover more with less, the days of mass distributing a press release and garnering significant coverage are long gone. The key to securing consistent results in 2021 is nurturing relationships with reporters, built on a strong foundation of trust and customization. Some questions to ask before reaching out to reporters include:Does this reporter require an executive and/or customer for every story?Do they need compelling data and stats?Will data increase the likelihood of coverage?Investing the time needed to definitively answer these questions can mean the difference between a successful campaign and a flop. With the proper front-end research and thoughtful media relations practices, you can establish yourself as a trusted resource for reporters, who consistently provides the kind of news and information that makes their life and work easier.Trend 4: Influencers Matter With B2B BuyersOnce considered strictly a B2C tactic, influencer marketing is proving that it can move the needle with B2B buyers. The reality is that buyers are shaped by a wide range of voices—both large and small—and a concerted effort to win the trust and build collaborative campaigns with these influencers can have a significant impact. Use social listening tools to help identify top influencers, and then turn them into brand advocates by treating them as VIPs and extended members of your team.Tactics to consider:Leverage customers as brand ambassadorsTap into leaders of professional organizationsDeepen analyst engagement with social collaborationsEncourage internal stakeholders to promote brand news across their networksSecure a balanced mix of nano, micro and macro influencers to analyze which ones will make the biggest impactTrend 5: Move The Needle With Niche AudiencesEvery brand wants to see its name in The Wall Street Journal, but is that a publication your target customer is actually reading? The key to driving business growth through above-the-funnel efforts—like PR—is reaching the right eyeballs. Often, trade publications are the most effective channel to reach the ultimate decision maker—or at least the person who will be presenting your brand to the ultimate decision maker. Additionally, reporters at top-tier publications frequently reference trade publications for new story ideas, often giving brand news a second life after the initial media push.Trend 6: Real-Time Listening In A Highly Connected WorldIt takes years to build a rock-solid brand reputation, but just seconds for that reputation to quickly dissolve in today’s highly tumultuous online climate. Now more than ever before, brands must understand how they’re perceived in the evolving industry conversation—while also keeping a close eye on competitors and industry influencers. Listening tools, such as Sprout Social, offer a cost-efficient way to constantly monitor brand health, share of voice, trending events, and keep a finger on the pulse of conversations.Trend 7: Ensure Your Message Is Seen With Paid SocialAs audiences continue to become more fragmented, paid social is becoming a vital part of a reputation management strategy, while also helping to enhance brand awareness and consideration. Social has become a “pay-to-play” environment in recent years, with platforms relying more heavily on ad revenue. Sophisticated targeting capabilities present an opportunity for brands to ensure that their messages reach the right audience at the right time.Trend 8: Growing Influence Of Online Review SitesReview sites have become a key part of the evaluation and decision-making process across virtually every product and industry. Target those sites that show up in the first three pages of branded search results and focus on adding reviews by reaching out to happy customers and brand ambassadors. And don’t forget Glassdoor! Employee reviews can shape the perception of prospective customers, revealing the company’s values, ethics and approach to customer service.Trend 9: Validate Your Website With Trust BadgesA trust badge is an emblem on your website that is intended to instill trust in prospective customers. For e-commerce sites, trust badges are most visible during the checkout process, but many sites today use them on their homepage, product pages and About Us pages as well. For B2B companies, trust badges provide third-party validation to boost your website conversions. There are several different types that can communicate to your users that your business is trustworthy.Trend 10: Website ADA Compliance And Accessibility Will Become An ExpectationThe Americans with Disabilities Act (ADA) isn’t new, but the majority of the websites out there are still not compliant. In 2021, accessibility laws go into effect in parts of Canada, and any qualifying businesses that do not meet the standards could see hefty fines of up to $100,000 a day. We recommend staying ahead of the curve and making your website accessible to everyone before it becomes a legal problem. We’ve partnered with AccessiBe, an easy to implement, machine-learning powered tool that can ensure your website is compliant within 48 hours of implementation.Trend 11: More Interactive ExperiencesInteractivity isn’t just for B2C—adding interactive sections to your website is a great way to provide value for visitors, get them to engage with your website, and learn more about them, even if you can’t meet face to face. As you think through the areas of your website that you’d like to build out, consider adding interactives like:Assessments and quizzesPolls and surveysCalculatorsContestsThis year, video and virtual communication became more important than ever. Along with that came the rise of self-generated video content, using only a home webcam. This means that video production costs no longer have to break the bank and can be accessible to even smaller marketing budgets.Trend 12: Buyers Expect More PersonalizationWith the increased prevalence of strategies like account-based marketing (ABM), your prospective customers will expect a more tailored, personalized experience across the board—from their initial website experience to the nurturing and sales process.Some easy personalization tactics that can create a significant impact include:Personalization tokens in emailsHighly targeted segmentation within your marketing automation platformImplementing smart content across your websiteTrend 13: It’s Time To Ungate ContentWhen it comes to lead generation, the standard practice is to put all your valuable content behind a form. This technique for gathering website visitor information is becoming increasingly stale and ineffective. It's not the easiest decision when teams are desperate for contacts and leads, but ungating at least some of your content, particularly those pieces backed by ad dollars, can go a long way to increasing visitor engagement.Trend 14: Google Has Joined Your PR TeamBuyers do an average of 12 online searches before visiting a brand’s website, which means the story you tell on Google—and within Google’s own properties—is crucial for establishing trust and shaping perception.Google My Business (GMB) profile: When people search for your brand by name, think of that first page of results as your "second home page," with your GMB box as its centerpiece.Google knowledge panel: Google may choose to create a knowledge panel about your company, product or execs, which signals notability. It can be claimed by you, but the content is controlled by Google.Google Maps listing: When you search for a business, the top three local results will appear with a map that includes your location, office hours, phone number and a link to your website. This “Google 3-Pack” is great for trust and even better for traffic.Google Reviews: These reviews and star ratings appear in GMB and Google Maps results, making them arguably the most important reviews of your company online.Trend 15: Performance Matters To GoogleDoes your website load in less than 5.3 seconds? Google is releasing a search algorithm update in May of 2021 that will take user experience into consideration for search result rankings, meaning things like load time, interactivity, and visual stability will become ranking factors. Luckily, they've given us a heads up on this and shared some high-level details on what brands need to review and address prior to the update. The biggest thing businesses can do for their SEO strategy in 2021 is to make sure that their websites are as user-friendly as possible.Trend 16: Tap Into Strategic Internal LinkingStrategic internal linking is one of the biggest untapped opportunities with SEO. This helps Google's natural language processing algorithms understand the full picture of the information and services your site provides for users—in turn, increasing rankings. How do you create all of this related content? The simplest way to tackle this is to refer to your buyer personas. What would prospects search for to end up on your site? Are there any natural questions they would have after consuming that content? What happens next on their buyer's journey? Who do they have to get buy-in from?Trend 17: Content Must Demonstrate AuthorityThe E-A-T (Expertise, Authority, and Trust) framework is a guiding philosophy on the type of content Google aims to provide in results, and it will become even more important in 2021. From an SEO perspective, make sure your SSL certificates are updated, an internal linking strategy is in place, and content is as comprehensive as possible. There's an endless number of qualities that indicate E-A-T to users. To identify yours, take a step back and brainstorm on what matters most to your buyer personas based on their titles, industries, and priorities.Trend 18: The Content Glut Is Real, And It’s HereDiscussions around content glut started years ago, first with blogs, then videos, and now around podcasts. With increased competition for attention, brands must focus on high-quality content campaigns that tell stories in unique ways, focusing first on building affinity as opposed to driving conversions. People have less patience for strong sales messages; they crave authenticity. Focus on gaining trust and providing true value. Which brands are doing this well right now? YETI is inspiring adventure on its YouTube channel. Dickies is highlighting customer heroes with its Dickies Makers campaign.Trend 19: Use Owned Media To Connect With Decision-MakersCreate an owned-media program that regularly produces and distributes thought leadership content focused on diving deep into the problems you solve and not the products you sell. This establishes authority and creates affinity for your brand. That will help you be part of the consideration set when it’s time for one of those fans to purchase a product like yours. This owned-media program and the content you create for it should be informed by:Buyer personas that home in on your target audienceBrand messaging that defines how you talk about industry challengesA defined editorial viewpoint serving as the lens for all your contentWhich brands are doing this well? ServiceNow’s Workflow Quarterly is a digital publication aimed at workflow digitization. The Forecast by Nutanix is another digital publication that concentrates on the future of the enterprise cloud.Trend 20: Buyers Will Prefer More VideoVideo content will continue to grow in 2021, so consider mixing it into your owned media repertoire and promote it across your social channels. Video captures more attention and allows you to tell an in-depth story by allowing viewers to feel a deeper sense of connection and absorb information in a more engaging way.Trend 21: Webinar Fatigue Is RealPrior to the pandemic, webinars were already saturating the attention economy. With nearly everything—from events to happy hours—moving to digital formats this year (and likely a portion of 2021), many marketers pivoted to doing more webinars more frequently, leading to a critical level of webinar fatigue.I hope these trends and tips are helpful as you think about your strategies for 2021.For additional information and context on these trends and more, access the full report from my agency, Idea Grove.

Short answer, $19-$28 per hour in Phoenix. Here are details :Judicial Branch of Arizona in Maricopa Countyinvites applications for the position of:Juvenile Detention OfficerAn Equal Opportunity EmployerOPENING DATE:01/06/20CLOSING DATE:01/10/20 11:59 PMDEPARTMENT:Juvenile ProbationJOB TYPE:Classified/Full-TimeLOCATION:Phoenix, ArizonaSALARY:$19.43 - $28.28 HourlyPOSITION OVERVIEW:ABOUT THE JUDICIAL BRANCH:The Judicial Branch of Arizona in Maricopa County is seeking motivated Juvenile Detention Officers to join one of the largest, most innovative and progressive trial courts in the nation. In this role, high importance is placed on the individual who will embrace our mission and commit themselves to and believe in our vision of excellence and the principles inherent in the Rule of Law...every person, every day, every time.ABOUT THE POSITION:The Juvenile Probation Department envisions a future where all youth are connected to the community, contributing members of society and accountable for their behavior.The Juvenile Detention Officer operates under the belief that all youth and families have the capacity for change while providing a safe and secure environment in an institutional setting. Successful Juvenile Detention Officers value teamwork and integrity in teaching skills to assist youth offenders in positive change to promote accountability, responsibility and positive values.To view our informational video about the position: Click hereThe above salary range is the full range for this market title. Successful applicants will typically be compensated at a rate of $19.43/hr. Placement at a higher starting salary rate within the range may be considered depending on prior comparable, directly related law enforcement or corrections experience in the state of Arizona.Day, evening, night, and weekend work is required on a regular and rotating basis.POSITION QUALIFICATIONS:We recognize your time is valuable, so please apply if you meet the following required qualifications:Education:High school diploma or GED.Other Requirements:Applicants must be at least 21 years of age.Applicants must have or obtain a valid Arizona Driver License by time of hire.Candidates will be required to successfully complete a background/reference check, polygraph and pre-employment psychological evaluation prior to hire.Positions in Detention are subject to Tuberculosis (TB) testing. All offers of employment are subject to successful completion of new employee processing and a negative TB result prior to the start date.Our Preferred Candidate has:An Associate's degree or the equivalent college credit hours or2 years of active duty military experience, public safety experience or direct experience working with at-risk youth.ESSENTIAL JOB TASKS:Supervises all juveniles in a fair and respectful manner regardless of admission reason; maintains order and safety through positive engagement, rapport building and crisis de-escalation techniques as needed, restores and maintains security, order and schedule of activities; takes corrective and disciplinary actions; determines and applies approved restraint techniques to control and mitigate disturbances.Knows and adheres to all department policies and standard operating procedures and instructs juveniles on rules, procedures and expectations.Performs crisis intervention functions to include counseling, suicide prevention, recognizing abnormal behavior and takes appropriate action.Searches people, clothing, mail items, and objects capable of concealing contraband; buildings and large outdoor areas; inspects juveniles, with reasonable suspicion; confiscates contraband.Transfers and transports youth on foot, in vehicles or other forms of transportation.Maintains the safety and security of detained youth in all areas of the detention facility, on the facility grounds and when escorting youth outside of the secured detention facility.Develops, presents and engages youth in meaningful transitional programming to provide skill development.Establishes, monitors and maintains detailed case files, ensuring accurate and complete documentation of juveniles' behavior, attitudes and action; prepares thorough and detailed reports and maintain records as necessary.Develops and maintains effective and appropriate professional relationships with youth, co-workers, treatment team members, and outside agencies.Controls access to and from facility; conducts visual and audio surveillance for extended periods of time; operates and monitors surveillance and electronic security equipment.Performs, as needed, basic first aid procedures and cardiopulmonary resuscitation.Assists, as needed, in courtroom sessions.Working conditionsTypically requires climbing, stooping, kneeling, crouching, reaching, standing, walking, sitting, lifting, fingering, grasping, talking, hearing, seeing (including ability to clearly distinguish and identify colors), and repetitive motions. Requires frequently exerting force up to 20 pounds, and occasionally 50 pounds of force to move objects. Requires sufficient strength and coordination for restraining and/or carrying the weight of adults and defending one's self from attack. Requires driving. Work may be conducted in a noisy, crowded area, with exposure to chemicals, solvents, grease, oils, inks, illnesses, diseases, blood borne pathogens, etc.Work will be conducted in a secure detention facility and include noisy, crowded areas, with exposure to uncomfortable physical conditions, including heat, cold, wetness, strong odors, dust, pollen, and blood borne pathogens. May include exposure to disruptive people. Must be willing to work various shifts that may include nights, weekends and holidays.The Judicial Branch in Maricopa County is an EEO/ADA Reasonable Accommodation Employer.SELECTION PROCEDURE:The Maricopa County Human Resources Department performs recruitment, assessment and other personnel functions on behalf of the Judicial Branch and its departments. The Maricopa County Human Resources Department reserves the right to admit to the selection process only those candidates considered to be the most highly qualified. Those selected will be assessed based on evaluation of listed education and experience. The hiring authority will interview and select the successful candidate from a pool provided by Human Resources.All Judicial Branch offers of employment and continued employment are contingent upon passing a thorough background/fingerprint check. Applicants must completely and fully answer any questions regarding felony and misdemeanor convictions including any convictions that have been expunged or set aside. Failure to include criminal history information is grounds for termination of an offer and employment. A conviction may not automatically disqualify an applicant.This recruitment may be used to fill part-time or on-call positions as well as full-time positions.Judicial Branch facilities are located throughout Maricopa County. This position may be reassigned to other locations. Assignments will be made based upon the needs of the department.APPLICATIONS MAY ONLY BE FILED ONLINE AT:https://jobs.maricopa.govOUR OFFICE IS LOCATED AT:301 W JeffersonSuite 200Phoenix, AZ 85003602-506-3755 (staffed Mon-Fri, 8am – 5pm MST, excluding holidays)[email protected] #270JDONUMQ01062020JUVENILE DETENTION OFFICERLPIt is the policy of Maricopa County not to discriminate in employment or the provision of services. Maricopa County is an Equal Opportunity Employer. We provide reasonable accommodation in the application and/or testing process to eligible individuals requesting assistance under the Americans with Disabilities Act. Auxiliary aids and services are available upon request to individuals with disabilities.

Original Question: Are businesses with "Mandatory Face Mask" policies violating Title III of the Americans with Disabilities Act (“ADA”)?Full disclosure: this answer was originally adapted from comments I left on a handful of other answer to this question, but which I’ve decided to expand upon as a full answer. Other folks have given fairly in-depth and comprehensive answers directly related to the question; this one will approach it a little more obliquely.The short answer? No.The longer answer? Lol, no.Despite being “conventionally-abled” myself, I actually happen to have some unique insight into the Americans with Disabilities Act of 1990 for two reasons: one, my mother was an occupational therapist in the late 1980s and early 1990s, and was in active practice both before and after the law went into effect; and two, because one of my best friends growing up was the son of Peter Blanck, an attorney who not only literally wrote the book on the ADA—he wrote over a dozen of them.Disability Law and Policy (2020).Supported Decision-Making: From Justice for Jenny to Justice for All (with Jonathan Martinis, 2019).Supported Decision-Making: Theory, Research, and Practice to Enhance Self-Determination and Quality of Life (with Shogren, Wehmeyer, Martinis, 2019).Heavy Laden: Union Veterans, Psychological Illness, and Suicide (with Logue, 2018).e-Quality: The Struggle for Web Accessibility by People with Cognitive Disabilities (2014).Routledge Handbook of Disability Law and Human Rights (with Flynn, 2017).Genetic Discrimination–Transatlantic Perspectives on the Case for a European Level Legal Response (with Quinn & de Paor, 2015).People with Disabilities: Sidelined or Mainstreamed? (with Schur & Kruse, 2013).Legal Rights of Persons with Disabilities: An Analysis of Federal Law (with Goldstein & Myhill, 2013).Disability Civil Rights Law and Policy (with Myhill, Siegal, & Waterstone, 3d ed., 2013).Race, Ethnicity, and Disability: Veterans and Benefits in Post-Civil War America (with Logue, 2010).But let’s set all that aside for the moment, and just focus on the law itself, specifically 42 U.S.C. §§ 12181–12189, which focus on Nondiscrimination on the Basis of Disability in Public Accommodations and Commercial Facilities.Now, take a quick scroll through that chapter, and tell me which parts you think are violated by mask wearing requirements.No, seriously.Go on.I can wait.Got it yet?…Wait, you have?Well, that’s great! Now all you need to do is:find a civil rights attorney who specializes in ADA claims,file a lawsuit asserting a violation of your rights under the relevant statute, andwait for a federal court to accept your petition, hear your case, and issue a ruling. Assuming the ruling is in your favor, the court may:Grant you a writ of mandamus exempting you from this policy, and/orStrike down the policy itself, if it is ultimately found to be unlawful or unconstitutional.Because that is the process for evaluating legitimate, meritorious claims of discrimination under the Americans with Disabilities Act.Note: Considering the backlog of cases in federal court even before the pandemic,[1][1][1][1] you should be good to go some time in the next…let’s say five to ten years.(Because why not be optimistic?)See? Easy-breezy, Japanese-y.Of course, some of you may have seen images like this floating around on the interwebs:COVID-19 Alert re: Fraudulent Facemask FlyerAnd if you have, there are a few things that are important to note:The FTBA—or rather, the Freedom To Breathe Agency “.com”—has about as much legal standing to adjudicate ADA violations or take “further actions” to enforce its provisions as Blockbuster.com.This card is actually less useful than a card from said Blockbuster, because at least if you use a Blockbuster video card, it won’t make it look like you’re trying commit a crime.Specifically, a violation of 18 U.S. Code § 709 - False advertising or misuse of names to indicate Federal agency which prohibits the unauthorized use of federal logos and insignia “in a manner calculated to convey the impression that such use is approved, endorsed, or authorized by that component, unless written permission has been received from the head of the respective component.”Now, in in case it wasn’t clear before, the card above is an obvious fraud—and I find it highly probable that whoever created it will likely find themselves the recipient of a very tersely worded correspondence from the actual Department of Justice—delivered by some very humorless government agents.No federal agency or official correspondence will ever—ever—use a “.com” address for a public-facing portal, especially not for matters involving possible penalties of civil or criminal liability.At the absolute most, they might—might—redirect you to a “.org” URL belonging to vetted, accredited, and approved non-governmental organization like the Red Cross or American Heart Association, with whom they have partnered in order to increase public information, public awareness, and public access to government services.In fact, although the Department of Justice’s Disability Rights Section does have a phone number where members of the public can call to speak with an ADA specialist—which, ironically enough, actually is 800-514-0301 (voice)—all they can do is provide you information about what your rights actually are. And while the DOJ’s Civil Rights Division does have a portal where members of the public can report suspected civil rights violations—whether of the ADA or any other civil rights legislation—I’ve got some bad news for you:Most of their enforcement power stems from their ability to file suit in federal court.Yes, the CRD is able to “encourage” litigants to voluntarily enter into consent decrees in lieu of litigation, but only if the conduct in question actually meets the threshold of violating a disabled person’s civil rights—which is a determination that only a qualified civil rights attorney can make.Footnotes[1] Federal Judicial Caseload Statistics 2019[1] Federal Judicial Caseload Statistics 2019[1] Federal Judicial Caseload Statistics 2019[1] Federal Judicial Caseload Statistics 2019