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What mobile marketing strategies best help small businesses?

I will show you how mobile impacts the following:Content MarketingEmail MarketingPPC/Online AdvertisingSEOSocial MediaWebsite performanceHere we go!Content Marketing“91% of mobile users say that access to content is very important.” - CardtappIt's no secret that almost everyone on the planet has a mobile device. That's 5.112 Billion mobile users, to be exact.o around 4.65 Billion of that number say that access to content is vital. I believe in today's digital age, mobile access to information could mean life and death to a lot of us - both entrepreneurs and customers.We use our mobile devices to reply to emails, keep track of the news, and connect with friends on social media.So when it comes to online content, does mobile marketing matter anymore? Of course it does!As a marketer, what you need to do is to optimize your content for mobile devices. Here are a few tips you could apply:Shorten Your Headlines Or TitlesUse five to six words in your headlines or titles to get high click-throughs.Why? Because five to six word headlines don’t get trimmed on a smartphone, no matter the screen size. Also, readers scan headlines by reading just the first and the last three words.You could use the Emotional Marketing Value Headline Analyzer by Advanced Marketing Institute to create your headlines or titles.2. Write Short But Concise ParagraphsReaders could easily understand short paragraphs because they tend to follow on one point.It is impossible to frustrate readers when you develop a skill in writing short paragraphs. However, writing short content doesn’t mean writing a boring one.Make sure that you write paragraphs to meet your reader’s needs and expectations. Be concise and direct to the point.You could use Grammarly to write short and concise paragraphs.3. Use ImagesImages are perfect for breaking down huge pieces of information and developing a better reading experience on mobile devices. They also add appeal to any content.You'll find images in stock photo sites like Pexels.com.Email Marketing“Mobile clients account for 41.9% of email opens during Q1 2019” - LitmusIt’s official; more people depend on mobile devices to open emails. What does it mean? Well, it means that you need to optimize your emails for mobile devices.Here are a few tips that you could use to improve your email for mobile readers:Spend Time On The Preheader TextPreheader texts are fundamental in an email campaign, especially for mobile usability.A preheader text is the 1-2 lines of HTML text that appear at the very top of emails on mobile devices. It’s what email readers see first before they open an email.When creating your email preheader text, spend a lot of time highlighting relevant or eye-catching information.2. Design for Portrait And Landscape ViewsMobile devices allow users to read email using two different orientations - portrait and landscape views. It means that all your emails need to look good in both formats.You could use a single column layout and plenty of white space, so the email doesn’t look messy in either view.3. Make Social Media Icons And CTAs Touch-FriendlyMobile engagement is a perfect indicator that your email campaign is successful.There are two elements you need to keep in mind - social media icons and call-to-action buttons.Both of these must be easily clickable and large enough for readers to click without the need to zoom in.PPC Or Online Advertising“Mobile Advertising Accounts for 67% of the Total US Ad Spending in 2019” - eMarketerThat’s $87.06 billion in mobile ad spending in the United States alone this year, everyone!This number isn’t surprising at all. More and more businesses are dipping their toes in the mobile ad industry because customers, both current and potential, use a mobile device one way or another. Mobile advertising offers tons of advantages to businesses, no matter the size.There are many types of mobile advertising strategies you could choose from. Here’s a few of them:App-based MarketingIn-game Mobile MarketingQR CodesLocation-based MarketingMobile Search AdsMobile Image AdsSMSSearch Engine Optimization“88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.” - Social Media TodayIf this number doesn’t tell you how vital mobile SEO is, then I don’t know what will!Mobile Search Engine Optimization or Mobile SEO is the practice of optimizing your mobile content to rank high in search engine results pages (SERPs). It helps you improve organic traffic.Mobile SEO is essential. Here’s why:Mobile Content Determines Google Search RankingIn 2016, Google announced a mobile-first index, which means it is using the mobile content of a page or site to determine its search engine ranking.So if you want your site content to rank higher on Google, then invest in mobile SEO.2. Mobile Search Drives SalesHere are findings from Google that will prove that mobile search improves sales:Mobile searches for “product reviews” have grown over 35% in the past two years.Videos with the word “review” in the title had more than 50,000 years’ worth of watch time on mobile alone in the past two years.Mobile searches for “best” have grown over 80% in the past two years.In a nutshell, investing in mobile search optimization will help you reach more customers and create a better user experience for your audience.3. Mobile SEO Affects Voice SearchVoice search is a digital marketing trend that will be important in 2020, as I discussed in my previous article.Home assistant devices like Amazon’s Echo, smartphones, and tablets use voice search, which means users can find well-optimized content from almost anywhere.A great way to secure your SEO strategy in the future is to mobile-optimize for voice search.Social Media“80% of social media time is spent on a mobile device.” - ComscoreSocial media, on its own, would not exist without mobile marketing.As the number of social media hours spent on mobile devices increases, the more valuable and relevant mobile marketing will be.Here are a few ways you can benefit from mobile marketing through social networking:The Personal TouchSocial media sites like Facebook and Twitter offer marketers the advantage of providing customers a personal experience. A personal touch could turn followers into raving fans.Marketers can effectively work through social media channels because mobile devices are always ON!2. High Degree Of PublicityIf you could create a marketing strategy that mixes social media and mobile marketing, then you won’t need to exert a lot of effort into your campaign.Good publicity could spread like wildfire on social media. Use it to introduce your product or services through mobile marketing.3. Highly Targeted MarketingMobile marketing via social networking is a great way to drive highly targeted traffic your way.Facebook and Twitter offer analytics tools that you could use to target your best mobile customers.You could also use this data to define your buyer persona and create mobile content that caters to every phase of the customer journey.Website“Website that load in 5 seconds on mobile see 25% more ad visibility and 70% longer session duration.” - GoogleThis number excites me! It just proves that mobile-friendly sites perform better, and it’s priority number one for designers.Here are a few simple tips for making your website mobile-friendly:Install a responsive theme.Simplify your menus.Keep forms as short as possible.This article, published on the Rialto Mobile Marketing blog is meant to help you get started with Mobile Marketing. I hope you found it helpful.

How do we earn money by digital marketing?

Before I provide you the steps as to how you can earn money with Digital Marketing. Let’s start a bit with the basics as to what is Digital Marketing?What is Digital Marketing?Digital Marketing is defined as an online platform where one can advertise their products and services on the internet or any other digital medium. As a subset of traditional marketing, digital marketing goes beyond the internet to include Short Message Service (SMS), Simple Notification Service (SNS), search engine optimization (SEO), electronic or interactive billboards, and other online ads (such as banner ads) to promote products and services. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.Now let me highlight the below-mentioned points as to how you can earn with digital marketing -Content marketingBloggingSEOWebsite designingSocial media marketingMobile marketingEmail marketingFor this answer, I would like to provide you more details about Blogging, Social media marketing, Mobile Marketing, and Email marketing. I have knowledge in these digital marketing channels and it has greatly helped me to increase my brand awareness for my business and not to mention, to increase my ROI.Blogging:What is Blogging?Blogging is nothing but a personal opinion of the writer on any topic. There are a lot of blog sites that offer free hosting of opinions and it has the readability of millions of readers. If you are a creative writer, then it is a rewarding job to write an appealing blog about the product and at the same time, online money-making with digital marketing is achieved.How to make money with Blogging?One of the most common ways bloggers make money is through placing ads on their sites. There are two popular types of ads:CPC/PPC Ads: Cost per click (also called pay per click) ads are usually banners that you place in your content or sidebar. Each time a reader clicks on the ad, you are paid for that click.CPM Ads: CPM Ads, or “cost per 1,000 impressions,” are ads that pay you a fixed amount of money based on how many people view your ad.Perhaps the most popular network for placing these types of ads is Google AdSense. With this program, you do not need to be in direct contact with advertisers; you simply place the banner on your site, Google chooses ads relevant to your content, and your viewers click on the ads.Social Media Marketing:Social Media Marketing is a vital element nowadays to grow any brand and to drive sales. As the name suggests it is digital marketing that is done on the social media platforms like Facebook, Twitter, Instagram, and other social media platforms. Nowadays a huge demographic use their free time to dabble in social media and chatting with like-minded people. Most of the social media networks have their own data analytics tools that assist in building and advertising marketing campaigns in social media. As there is a constant streaming of discussions and opinions in social media there would be almost an immediate notice product and it would also be shared on other platforms leading to awareness about the product.Many experts say that social media is for connecting with people, and not for selling, but at some point, you're going to want to leverage the connections you create. If you've built up enough trust with your followers, they'll be more inclined to check out your recommendations and the links you share.Promote Affiliate Products with Social Media Marketing -You can start registering off with Clickbank or promote Amazon Affiliate products with the help of using the Social Media Marketing platform. It’s quite simple, you start promoting any of these affiliate products and if you make a successful sale, you earn a commission. I personally find Clickbank products easy to promote as it specializes primarily in Digital products and no inventory or shipment is involved.Next, instead of spamming links on Twitter and hoping for the best, keep in mind that the most honest and effective way of promoting affiliate products is through reviews. If you personally use a product and like it, and know that your followers serve to benefit from it, then write a long-form review on your blog, and share why you like the product. Don't be afraid to talk about what you like and don't like about it. You can even use video if that's more your style.Mobile Marketing:Mobile Marketing is an innovative way of digital marketing. It is a recently emerged trend for online money making with digital marketing. There are different ways of mobile marketing like:SMS marketing – this marketing is done by a short messaging service or SMS. Before the emergence of the internet era, the products used to be advertised in this manner. Even now this method is used by small-scale entrepreneurs.Push notifications – this was introduced by Apple in 2009 and this was replaced by google cloud messaging service later in 2013. Push notification is nothing but the message that pops on the mobile screen the viewer can see the message in a single tap.App-based marketing – these are the recent trends in digital marketing. The developers help the product to gain maximum visibility in the app store. Mobile app development has become a lucrative way to earn money by digital marketing.In-game mobile marketing – when playing an online game we see a lot of pop up ads in the game if you click on them they lead to the third party website urging the user to buy or download the app or game.QR Codes – these codes are scanned by the mobile camera and the URL is automatically entered in the browser’s tab and the user can access the product easily without the hassle f site navigation.Nowadays, almost everyone has a mobile phone. Hence, it can be an advantageous way to earn money by digital marketing through mobile marketing, Not to mention; mobile marketing has a high volume of traffic because most of the world population is connected to their mobile handsets and they usually like to read news and find out new offers using their mobile devices.Finally, we have the Email Marketing Channel...Email Marketing:Email Marketing is an innovative way of marketing. It is a marketing tool in which an advertiser sends an email to the recipient detailing the products and the deals available in them. It has the potential to reach millions of customers in a single click. It is a mix of graphic content with contents and links which grant access to the customer for easy purchase and information. It is an easy way to gauge the customer’s reaction and the marketing graph of the product. A lot of marketing emails come with the option of unsubscribing to eliminate unwanted customers and secure potential customers.You can sign up with Aweber and start creating your email list by using a simple autoresponder feature from Aweber. All you need to do is to drive traffic to your lead pages and capture email leads (potential prospects). The pros of this type of digital marketing are the product is advertised to a large audience and it has a far outreach than the traditional method of marketing. The cons of this method are sometimes when a person gets a bunch of marketing emails they tend to dismiss them without a single glance. So it is essential that the email marketing created is beautiful and creative in a single glance. But the important part of this system is your mailing list. It is not about how long it is about how many leads you have in it which are definite winners. Now there are email marketing campaigns that pay you when the lead clicks on the link provided in the email. Now that’s another way on how to earn money from digital marketing.To conclude, above are some of my lists on how you can earn money by digital marketing.Hope this helps!For more digital marketing related topics do check out my blog - The Affiliate Hub Blog

What can startups learn from Reliance Jio's aggressive pricing strategy?

Airtel profit jumps 30.5%, Idea’s 60% on strong data revenue— Data drives growth for telecom firmsFor a country that seeks to be a leader in startup formation and ICT in general, India’s internet plans are outrageously backward. It is extremely expensive to buy data plans [even 1 GB of 4G data plans cost $5 or more in Airtel] and the existing players are too comfortable milking the data cow. There is a cartel like behavior with possible price fixing. We need some outside player to break the cartel. Reliance has the history of doing it.Reliance has the history of thinking outside the box and building strategies to bring the bottom of the pyramid in play. Left to themselves most large businesses in India lack imagination and the ability to push themselves. They settle for milking the proverbial cow. Think of how much change occured in mobile services in the past 8 years. Our phones have changed, but our services have not. This is why we need companies like Reliance to give a proverbial kick in the ass to our existing large businesses - who move like the tortoise and quick to put up the shield.In my father’s generation, Reliance thought out of the box when it came to the stock market and directly went to the public in stock issue. While the biggest traded companies of that time focused on a few rich investors, Reliance went to the bottom of the pyramid - looking for small investors and made them quite rich. They were one of the primary factors for the stock market revolution - bringing the common investors to the market. Master Move: How Dhirubhai Ambani turned the tables on the Kolkata bear cartel and 40 years ago... and now: Dhirubhai Ambani changed the idiom of doing businessIn my generation, when I was in college, Reliance thought out of the box in bringing the mobile phone revolution. Until Reliance came to the market, mobile phones were for the rich. There was a cartel-like group of business unable to imagine beyond the upper sections. Reliance set to revolutionise mobile services - For the first time Indian commoners could buy a mobile phone and thus started a massive boom.Now, in my son’s generation, Reliance is trying the same with data. Indian data plans are outrageously expensive. For its unreliability and limits, they should be a lot cheaper than they are. But, the telcos see that as a profit pot to cover their poorly run business units in lower end of the call business. Look at how they all increase prices together like in a cartel [Indian telecom operators increase data rates to balance spectrum splurge] and Data drives growth for telecom firmsThis has hampered data adoption and has kept most Indians in the dark days of the pre-Internet. To get fast data you have to be rich. Even the basic Internet access is extremely limited. See the world bank data. Internet users (per 100 people) India is at the bottom of Internet access.Internet is essential for us to bring people out of poverty and improve education/health access. However, those who control India’s data are too happy to charge heavily this basic access to cross subsidize their less profitable businesses.Now, the game is on in data. Just as what Reliance did to the stock market and the mobile voice services, they are breaking apart the cartel and outrageous prices charged by the existing companies. We can hope to see a rationalization of prices and that means not just the rich, but even the poor can move to fast Internet services - bringing our economy and HDI up.Their gumption and thinking out of the box is what making them unique. As entrepreneurs we can learn a lot from them.Never take the existing business models as set in stone. Question.Never fear the existing cartels too much. Go around them to break them.Look to seek the revenues at the bottom of the pyramid.Besides that startups can now plan for a rapid increase in mobile data base and that is very exciting. We no longer have to depend just on the metros for our customers, but go beyond. Hopefully, data gets cheaper like in eastern Europe and east Asia.

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