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What the world needs to know is that we need to stop electing them as leaders. One narcissist can do harm to another in a relationship. A narcissist who is elected or who simply assumes leadership of a country can do harm to millions. Yet, at least here in the United States, we elect them again and again and again.My friend Bill Eddy wrote a book about it and wrote a blog about it I’m going to cut and paste in here. Bill also talks about sociopaths. You might also call the malignant narcissists.Four Reasons Why We Elect Narcissists and SociopathsCandidates and voters need to understand narcissistic and sociopathic leaders.Over the past year and a half, I have been researching and writing a book titled Why We Elect Narcissists and Sociopaths—And How We Can Stop! which is now available (Berrett-Koehler Publishers, 2019).In a nutshell, here are four of the reasons why this occurs and will continue at all levels of society (from workgroups to mayors to heads of state) around the world until people realize the personality patterns they are voting for.Seductive personalitiesWhether in dating, hiring, or electing people, narcissists and sociopaths are the two most seductive personalities on the planet.For those narcissists and sociopaths who also want to be politicians, they learn how to seduce whole populations and can be temporarily highly effective—long enough to get elected—but then are usually very harmful in the long run.Yet most people miss the simple early warning signs of these high-conflict politicians (HCPs):1) Preoccupied with blaming others;2) Lots of all-or-nothing thinking;3) Unmanaged or intense emotions;4) Extreme behavior or threats.Narcissists greatly exaggerate their accomplishments, then they charm people with their grandiose ideas. “I will build you a house/franchise/wall/whatever. It’ll be the best ever. Believe me.” They often convince themselves its true.On the other hand, sociopaths flat-out lie and make serious threats. “I have a secret plan, but I can’t tell you until after I’m elected. You’ll be amazed. But I have a lot of secrets and don’t expect me to ever tell you, or I may have to hurt you.”Since narcissists lack empathy and sociopaths lack remorse, they can and will say whatever they think will seduce their targets. They are constantly speaking, often in charming and seductive intimate tones, as they pretend to share interests, political views, and an us-against-them approach, which creates a particularly powerful bond with their followers.At the same time, both narcissists and sociopaths are skilled at constantly complaining that they have been treated unfairly, so that they groom their followers step-by-step to aggressively defend them and even fight for them when asked.High-Emotion MediaIn the past, political parties, unions, business leaders, and others had time to observe the true personalities of those who wanted to be leaders.Elections were usually between people screened for a variety of skills before becoming candidates. Nowadays, with network television, cable TV, Facebook, YouTube, and Twitter, there is a lot of competition to get attention for a candidate.But since anyone can run for almost any office now, this means that people with extreme personalities will get the most attention.Those with these high-conflict personalities are attracted to lots of attention and unlimited power. And these forms of media are compelled to fill their programming and news with those who have the most exciting faces and voices who are always talking about conflict, crises, chaos and fear—the emotional situations that are most likely to grab our attention away from the more boring (but useful) information of normal politicians.In other words, you don’t need any leadership skills or governing skills to get elected now. You just need a personality that is dramatically-preoccupied with telling stories of conflict, crisis, chaos, and fear.Just as the game of basketball attracts the tallest players, the game of high-emotion media attracts the most high-conflict personalities. They are the best at the game.The Fantasy Crisis TriadIn reading the history of the most high-conflict politicians (HCPs) over the past one hundred years, I found a very similar pattern for all of them. It’s easy to learn and easy to spot.There are three parts:1) There’s a terrible crisis threatening us all;2) It’s caused by an evil villain—an individual or group; and3) An incredible hero is needed—typically an exciting outsider—who will quickly slay the villain(s) and solve the crisis with easy all-or-nothing solutions.The fantasy hero is the HCP who couldn’t get elected if it was based on skills, so they have to create or declare a crisis in order to get everyone thinking about the fantasy crisis triad rather than analyzing real abilities.This fantasy crisis triad works every time when there’s an HCP with narcissistic and sociopathic traits who cons a significant number of people into believing he (occasionally she) is the hero they need because of how confidently and aggressively they speak.It’s all based on emotions and endless speeches, which distract from the realities. Everyone I looked at in depth relied heavily on this, with surprising success, from Hitler, Stalin, and Mao, to McCarthy, Nixon, and Trump, to Putin, Maduro, Duterte, Orban, and Berlusconi.4. 4-Way Voter SplitBut not everyone misses the warning signs. In fact, throughout the examples I researched, the high-conflict politicians rarely reached the support of more than 40% of the population.The majority of the people never supported the HCP as a leader. However, the majority became divided, fought with each other, and became hopelessly ineffective.Even though they were able to see the disaster that the high-conflict politician presented—who was not a hero at all—they still tended to believe in the fantasy crisis and the fantasy villain(s). They were emotionally seduced as well.So, the eligible voters tended to split into four groups:LOVING LOYALISTS: These are the followers of the high-conflict politician who have an emotional relationship with their leader and will defend him even when his policies change and he attacks those loyalists who worked for him the day before.In most cases, 30-40% of people are automatically comfortable with the authoritarian leader from the start.RILED-UP RESISTERS: These are those who intuitively feel that the authoritarian leader is a threat to the community or nation’s existence. They are automatically angry and protest and sound the alarm. These may be 10-20% of people.They are particularly angry at the Moderates for not getting more involved.MILD MODERATES: These are the people generally in the middle who actually decide elections. They tend to include liberals and conservatives.They dislike the high-conflict politician, but they absorb the intense negativity the HCP teaches against the fantasy villain; so they equally dislike the alleged villain.They get irritated with both the loyalists and the Resisters: Why do you have to argue, protest, and complain so much? It’s just normal politics.They become particularly angry with the Resisters and start to see them as the fantasy villains, sometimes using the same language as the HCP about them. They may be 30-40% as well.DISENCHANTED DROPOUTS: These are the potential voters who don’t vote. They want to avoid politics and just withdraw altogether.Many are also convinced that there’s a crisis, but that the villain and the hero are equally bad. This group can be the largest group, such as approximately half the voters in some elections.These groups can shift back and forth with elections, but all put together, the other three groups consistently are larger than the Loyalists. Yet they are ineffective and unprepared for the HCP's constant intense blaming and division of them, so he gets into office and stays for a while.ConclusionThis is a very short description of the themes of the book.The historical and present-day examples generally all show the same characteristics of how high-conflict politicians get elected: seductive personalities, high-emotion media, fantasy crisis triad, and splitting the voters into four groups who fight with each other.Until enough voters recognize these patterns of behavior, voters around the world will continue to elect high-conflict politicians who are narcissistic and sociopathic.Bill Eddy, LCSW, JD, is a lawyer and therapist, and a Senior Family Mediator at the National Conflict Resolution Center in San Diego. He is also the Training Director of the High Conflict Institute, also in San Diego, which provides training for managing high-conflict disputes and high-conflict personalities. He has trained professionals in more than 30 states and several countries. He is on the part-time faculty at the Straus Institute for Dispute Resolution at Pepperdine University School of Law, and a visiting lecturer at Monash University Law Chambers in Melbourne, Australia. Eddy is the author of books including High Conflict People in Legal Disputes, 2nd Ed; Splitting: Protecting Yourself While Divorcing Someone with Borderline or Narcissistic Personality Disorder(with Randi Kreger); It’s All Your Fault at Work: Managing Narcissists and Other High-Conflict Personalities (with L. Georgi DiStefano); Dating Radar (with Megan Hunter); 5 Types of People Who Can Ruin Your Lifeand Why We Elect Narcissists and Sociopaths—And How We Can Stop!

The Healthcare industry is one of the industries that has been slow to get on the Digital Marketing bandwagon. In any industry it can be intimidating to adapt to the ever changing marketing trends and especially in this heavily regulated industry, it has posed problematic. But saying that, the number of Irish people using the internet to research health problems and health / medical related information is increasing rapidly. According to Irish Health, “43% of adults use the internet to look up health matters, while 24% use it to source information on medicines”.These days Digital Marketing has become more of a requirement in the Healthcare Industry. It’s no longer an option to invest time / money in Digital Marketing for pharma companies, hospitals, practices, healthcare insurance providers, medical device manufacturers etc. This industry has learned that to be able to reach and engage today’s tech savvy patients or HCP’s (Healthcare Professionals), they have to be where their audience is. That’s not to say that you have to be on every social media platform but they have to be online where their audience is hanging out.Content MarketingNowadays it’s crucial for a websites to have a content strategy focused around your top keywords. Content marketing is not a fad and it’s not going away. Google’s new algorithm has changed to favour quality content.When you create content such as blog posts, videos, whitepapers, research reports and webinars, it gives people something to link to or to share. In addition, the content you create can rank by itself in the search engines. For example, if you write an article on “healthcare marketing” there is a possibility it will rank for some of the keywords you are using.In the ever changing world of healthcare and pharma, there’s plenty to write about: news about your company, products, events, announcements but also technological trends, health informatics, mobile innovations, policies and legislation, clinical trials, research and reports, business news and so on.Once you create content make sure you have a systematic approach in getting it out there. This could be creating a list of all the social media platforms, through email marketing etc. When you write an article you want it to be shared. Make sure you’re sending it out on the right platforms and even tagging the right people! It helps your website tremendously if high-quality websites are linking back to you.You can also chose to promote your content on other websites through native advertising.“Native advertising is a type of advertising, mostly online, that matches the form and function of the platform upon which it appears. In many cases, it manifests as either an article or video, produced by an advertiser with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform’s editorial staff.” [1]For example, sponsored content can be published in the pharma business section of a national newspaper.Video has exploded online and has become one of the key components to content marketing. More and more companies in the Healthcare Industry are following suit using Explainer videos to showcase their product / service, or to educate the public about a certain disease, like in this video we created for Debra Ireland.Medtech companies in particular often produce complex and innovative medical devices and solutions that can be hard to explain in writing in a simple and quick way. An explainer video animation or an infographic are often effective ways to educate patients and healthcare professionals through demonstrating your product, service or content in a visually friendly way. Videos or infographics can also be quicker and easier to watch instead of reading a lot of text, particularly considering HCPs’ busy schedule.SEOA lot of people think SEO is a fad or that it’s dying out. This is completely untrue – unless you want your website to die off on Google then it will need search engine optimisation.We believe ‘a website without SEO is like a car without petrol’.It’s important that your company develops a search engine optimisation strategy to improve your company’s online appearance and visibility.Are you a GP with a practice where patients can see you on Google search results when they look for doctor on Google? If your competitor has a better SEO strategy than you, they will rank higher in organic search results which means they will be found before you. So how do you start?Get things right from the very beginning, from an SEO viewpoint, and you will save hours of work further down the line.Research keywords that are relevant to your organisation.Search for keywords that patients are looking for and implement them where relevant on your website i.e “GP Dublin” or “Doctor in Dublin”. Keyword tools including Keyword Planner by Google will give you an understanding of the competition surrounding specific healthcare industry keywords. This will also give you the average monthly searches for specific keywords.Make sure that you have the right keywords embedded within the Title Tags, Heading tags, Meta Descriptions and content.Choose a relevant focus keyword for each of your website’s pages, as well as landing pages, social and blog posts and any other content your organization creates and publishes. These keywords should not be set in stone – analysis of keyword performance and adaptation are key, especially due to Google’s constant updatesRegular Keyword analysis. SEO isn’t a one time thing – in order for your website to improve ranking on Google and other search engines you need to be maintaining and optimising your SEO on a regular basis.Google needs to ensure that it’s search engine is providing the best results for the users so that they keep coming back. Google updates its algorithm quite frequently so analysis of keyword performance are key on a regular basis.

How To Give A BIFF ResponsesBy Bill Eddy, LCSW, Esq.ResponseResponse© 2007 High Conflict InstituteHostile email, texts and other electronic communications have become much more common over the past decade. Most of this is just “venting,” and has little real significance. However, when people are involved in a formal conflict (a divorce, a workplace grievance, a homeowners’ association complaint, etc.) there may be more frequent hostile email. There may be more people involved and it may be exposed to others or in court. Therefore, how you respond to hostile communications may impact your relationships or the outcome of a case.Do you need to respond?Much of hostile e-communication does not need a response. Letters from (ex-) spouses, angry neighbors, irritating co-workers, or attorneys do not usually have legal significance. The letter itself has no power, unless you give it power. Often, it is emotional venting aimed at relieving the writer’s anxiety. If you respond with similar emotions and hostility, you will simply escalate things without satisfaction, and just get a new piece of hostile mail back. In most cases, you are better off not responding. However, some letters and emails develop power when copies are filed in a court or complaint process – or simply get sent to other people. In these cases, it may be important to respond to inaccurate statements with accurate statements of fact. If you need to respond, I recommend a BIFF ResponseSM: Be Brief,Informative, Friendly and FirmBRIEFKeep your response brief. This will reduce the chances of a prolonged and angry back and forth. The more you write, the more material the other person has to criticize. Keeping it brief signals that you don’t wish to get into a dialogue. Just make your response and end your letter. Don’t take their statements personally and don’t respond with a personal attack. Avoid focusing on comments about the person’s character, such as saying he or she is rude, insensitive or stupid. It just escalates the conflict and keeps it going. You don’t have to defend yourself to someone you disagree with. If your friends still like you, you don’t have to prove anything to those who don’t.INFORMATIVEThe main reason to respond to hostile mail is to correct inaccurate statements which might be seen by others. “Just the facts” is a good idea. Focus on the accurate statements you want to make, not on the inaccurate statements the other person made. For example: “Just to clear things up, I was out of town on February 12th, so I would not have been the person who was making loud noises that day.”Avoid negative comments. Avoid sarcasm. Avoid threats. Avoid personal remarks about the other’s intelligence, ethics or moral behavior. If the other person has a “high conflict personality,” you will have no success in reducing the conflict with personal attacks. While most people can ignore personal attacks or might think harder about what you are saying, high conflict people feel they have no choice but to respond in anger – and keep the conflict going. Personal attacks rarely lead to insight or positive change.FRIENDLYWhile you may be tempted to write in anger, you are more likely to achieve your goals by writing in a friendly manner. Consciously thinking about a friendly response will increase your chances of getting a friendly – or neutral – response in return. If your goal is to end the conflict, then being friendly has the greatest likelihood of success. Don’t give the other person a reason to get defensive and keep responding.This does not mean that you have to be overly friendly. Just make it sound a little relaxed and non-antagonistic. If appropriate, say you recognize their concerns. Brief comments that show your empathy and respect will generally calm the other person down, even if only for a short time.FIRMIn a non-threatening way, clearly tell the other person your information or position on an issue. (For example: “That’s all I’m going to say on this issue.”) Be careful not to make comments that invite more discussion, unless you are negotiating an issue or want to keep a dialogue going back and forth. Avoid comments that leave an opening, such as: “I hope you will agree with me that …” This invites the other person to tell you “I don’t agree.”Sound confident and don’t ask for more information if you want to end the back-and-forth. A confident-sounding person is less likely to be challenged with further emails. If you get further emails, you can ignore them, if you have already sufficiently addressed the inaccurate information. If you need to respond again, keep it even briefer and do not emotionally engage. In fact, it often helps to just repeat the key information using the same words.ExampleJoe's email: “Jane, I can’t believe you are so stupid as to think that I’m going to let you take the children to your boss’ birthday party during my parenting time. Have you no memory of the last six conflicts we’ve had about my parenting time? Or are you having an affair with him? I always knew you would do anything to get ahead! In fact, I remember coming to your office party witnessing you making a total fool of yourself – including flirting with everyone from the CEO down to the mailroom kid! Are you high on something? Haven’t you gotten your finances together enough to support yourself yet, without flinging yourself at every Tom, Dick and Harry? ...” [And on and on and on.]Jane: “Thank you for responding to my request to take the children to my office party. Just to clarify, the party will be from 3-5 on Friday at the office and there will be approximately 30 people there – including several other parents bringing school-age children. There will be no alcohol, as it is a family-oriented firm and there will be family-oriented activities. I think it will be a good experience for them to see me at my workplace. Since you do not agree, then of course I will respect that and withdraw my request, as I recognize it is your parenting time.” [And that’s the end of her email.]Comment: Jane kept it brief, and did not engage in defending herself. Since this was just between them, she didn’t need to respond. If he sent this email to friends, co-workers or family members (which high conflict people often do), then she would need to respond to the larger group with more information, such as the following:Jane: “Dear friends and family: As you know, Joe and I had a difficult divorce. He has sent you a private email showing correspondence between us about a parenting schedule matter. I hope you will see this as a private matter and understand that you do not need to respond or get involved in any way. Almost everything he has said is in anger and not at all accurate. If you have any questions for me personally, please feel free to contact me and I will clarify anything I can. I appreciate your friendship and support.” [And that’s it]Comment: Again, Jane has kept it brief, informative, friendly and firm. With other people involved, it is important to keep a door open for communication and show a willingness to correct any misconceptions, if necessary. There is no need to address all of Joe’s allegations in this group email, as it will just escalate the dispute and other people will feel they have to get involved.ConclusionWhether you are at work, at home or elsewhere, a BIFF Response can save you time and emotional anguish. The more people who handle hostile mail in such a manner, the less hostile mail there will be.High Conflict Institute provides training and consultations regarding High Conflict People (HCPs) to individuals and professionals dealing with legal, workplace, educational, and healthcare disputes. Bill Eddy is the President of the High Conflict Institute and the author of “It’s All Your Fault!” He is an attorney, mediator, and therapist. Bill has presented seminars to attorneys, judges, mediators, ombudspersons, human resource professionals, employee assistance professionals, managers, and administrators in 25 states, several provinces in Canada, France, and Australia. For more information about High Conflict Institute, our seminars and consultations, or Bill Eddy and his books go to: www.HighConflictInstitute.com or call 619-221-9108.More InformationAbout UsWho Are High Conflict People?Meet Our SpeakersIn The NewsClient CommentsPast Speaking EngagementsHow We Can HelpFor Legal ProfessionalsFor Workplace ProfessionalsFor MediatorsFor Individuals and FamiliesSchedule a SpeakerSchedule a ConsultationOther ResourcesBookstoreVideo TrainingUpcoming EventsFree ArticlesNewsletter ArchiveHCI BlogHCI MethodsNew Ways For FamiliesNew Ways for MediationNew Ways for WorkC.A.R.S. MethodBIFF Response MethodHCI Pattern ViewerFind Us On© Copyright 2015 High Conflict Institute.Privacy Policy