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Over the years, loads of stuff has changed especially the way businesses are conducted and the marketing strategies that people employ to market their goods and services. The advent of the computer and later the internet and other related technology gave a whole new definition of how things are supposed to be done in our world.Digital marketing is one of the fruits of the internet cum advancement in technology and for sure it has enabled loads of entrepreneur to launch multimillion dollars international businesses; businesses with clientele base that cut across geographical boundaries.Digital marketing in its simplest term is the process leveraging on modern digital technology to market goods or services or the process of pulling website traffic or attention through social media sites; they achieve this by creating content that attracts attention and encourages readers to share it across their social network platforms. One of the major purposes of leveraging on Social Media in marketing is that it covers a wide range of target market compared to other marketing tolls.As a matter of fact, social media marketing is perhaps the only form of marketing that can profile consumers at each and every stage of the consumer decision journey. Marketing through social media is just the way to go if indeed you want to push out your product and services to the entire globe.Starting a Digital Marketing Agency – A Complete GuideIndustry OverviewDigital marketing is a general term used for the marketing of products or services using digital technology platforms, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and all other form of digital media.It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones et al.Agencies in the digital marketing agencies industry create advertising campaigns and place the advertisements across digital media outlets. Through in-house capabilities or subcontracting, the agencies provide advice, creative services, account management, production of advertising material, and media planning and buying.The Digital Marketing Agencies Industry is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.Statistics has it that in the United States of America alone, there are about 2,508 licensed and registered digital marketing agencies responsible for employing about 59,271 employees and the industry rakes in a whooping sum of $14 billion annually with an annual growth rate projected at 0.6 percent. It is important to state that the establishments with a lion share of the available market in this industry are The Interpublic Group of Companies, Inc. and WPP.The Digital Marketing Agencies industry will continue to blossom because more and more organizations are beginning to realize that somehow they would need the services of digital marketing agencies to help them take penetrate their target market and create the required brand awareness that will facilitate business growth and expansion. From all available statistics, it is safer to say that the industry is growing steadily despite the competitive nature of the industry.Some of the factors that encourage entrepreneurs to start their own digital marketing agencies could be that the business is easy to set up and the start – capital is indeed affordable; you can actually start your own digital marketing agency business from the comfort of your house.All you need to do is to create an office somewhere in your house. People usually pay you for the result you can help them achieve as it relates to their marketing and publicity concerns.When compared to traditional media that are often too expensive for start – ups and even SMEs, a digital marketing approach does not require expensive and out of – reach budgeting. This is why companies make use of modern technology and also platforms such as Facebook, Twitter, YouTube, LinkedIn and Instagram et al in order to reach a much wider target market as against making use of main stream marketing tools which are expensive.Over and above, digital marketing has become an important tool for promoting ones businesses as it relates to products and services all over the world, not only to sell to customers, but also to engage them. It is now easier for organization to expand their market from local level to national and even international markets with minimum capital investment.Starting a Digital Marketing Agency – Market Research and FeasibilityDemographics and PsychographicsThe demographic and psychographics composition of those who require the services of digital marketing agencies is not restricted to corporate organizations that are into sale of product and services, but also individuals who are also interested in promoting their image cum brand. For instance, you will notice that some celebrities and even politicians pump in money so as to enable them trend on the internet and in the heart of their target audience.So if you are looking at defining the demographics for your digital marketing agency business, then you should make it all encompassing. It should include corporate organizations, political parties cum politicians, government agencies, celebrities, schools, NGOs and even religious organizations et al.List of Niche ideas Within the Digital Marketing Industry That You Can Specialize inAlthough most digital marketing agencies tend to operate a general digital marketing business that involves every business activities or services that a standard digital marketing agency is expected to offer. That is why it seem that there are no niche areas in the industry.These are some of the area of specialization a start – up digital marketing agency can specialize on within the digital marketing agencies industry;Search engine optimization (SEO)Banner advertisingVideo advertisingRich media advertisingSponsorship advertisingClassifieds/directoriesLead generationMobile messaging/emailDigital display advertisingMobile advertisingSocial media managementOther related digital marketing advisory and consulting servicesThe Level of Competition in the Digital Marketing Agencies IndustrySurviving in the business world as a digital marketing agency requires more than, your expertise, knowing how to conduct your business but also how to network with key people that matters; decision makers that can decide who will get a contract or a business deal.The level of competitions in the digital marketing agencies industry to some extent depends largely on the location of the business and of course the niche of your digital marketing agency business. If you can successfully create a unique niche for your digital marketing agency, you are likely going to experience little or no competition.For instance; if you are the only digital marketing agency that specializes in rich media advertising and video advertising in your location, you are sure of monopolizing that aspect of the business; your competitors can even sub – contract jobs to you to help them deliver.When it comes to digital marketing agencies, distance is never a barrier when competing for clients. What most clients want is result, hence they are ready to hire digital marketing agencies no matter the part of the world they operate from as long as they have good track record and can deliver excellent results.But over and above, there are several digital marketing agencies scattered all around the United States and in the cyber space.So, if you choose to start your own digital marketing agency in the United States, you will definitely meet stiffer competitions not only amongst digital marketing agencies in the United States, but also all over the globe. Besides, there are larger digital marketing agencies that determine the trends in the industry and you should be ready to compete with them for clients.List Of Well – Known Brands in the Digital Marketing IndustryThese are some of the leading digital marketing agencies in the United States of America;RuckusOgilvy & MatherFuel OnlineLeo BurnetWieden & KennedyMcCann and EricksonBritannia CommunicationsHUB09 Brand PeopleHavas WorldwideGroupM North AmericaMediaComStarcom Mediavest GroupEconomic AnalysisIf you are looking for a business that requires less stress and perhaps minimal start – up capital to start, you can consider starting a digital marketing agency business. The cost of running a digital marketing agency when compared to the turnover you get can be poles apart (this is applicable when you have been able to establish your feet in the industry).People that venture into digital marketing business can as a matter of fact start the business from their home and still make headway in the business. One thing is certain when it comes to digital marketing cum consulting related businesses, you are sure of making profits when you successfully produce results that are measurable for an organization.As a matter of fact, the cost of running the digital marketing process from start to finish could be restricted to the cost of making phone calls, transportation and internet subscriptions and in some cases, materials such as digital billboards et al. With that, it is easier to place a projection on the profits you are likely going to make if you are able to successfully seal a digital marketing cum branding deal from an organization.Starting Your Digital Marketing Agencies from the Scratch vs Buying a FranchiseWhen it comes to starting a business of this nature, it will pay you to start from the scratch as against buying a franchise. First and foremost, before you can secure a digital marketing job, your profile will be scrutinized even if you are operating the franchise of a successful digital marketing brand. Besides it is difficult to come buy a franchise of a digital marketing agency.Please note that most of the big and successful digital marketing agencies around started from the scratch and they were able to build a solid business brand. It takes dedications, hard work and determination to achieve business success and of course you can build your own digital marketing brand to become a successful brand in your area of specialization and even go ahead to work for clients both at the national level and global stage.Possible Threats and Challenges You Will Face When Starting a Digital Marketing BusinessIf you decide to start your own digital marketing agency business today, one of the major challenges you are likely going to face is the presence of well – established digital marketing agencies who are offering same services that you intend offering. The only way to avoid this challenge is to create your own market; concentrate on start – ups who can’t afford the high end fees charge by well – established digital marketing firms.Some other challenges and threats that you are likely going to face is economic downturn; if the economy is in bad shape, history has it that the consulting industry cum digital marketing line of business usually struggles to maintain their old clients or even win new client. So also, unfavorable government policies can also hamper the growth of your digital marketing agency.Writing a Business Plan for your Digital Marketing AgencyAs an entrepreneur who truly wants to build a successful business from the scratch, nothing but the best will be expected from you when it comes to writing a business plan. The truth is that, if you can successfully pen down your business concept and the strategies you intend working with to achieve your business aims, goals and objectives, then you would have successfully create your business blue – print.It is not only when you want to set up a conglomerate or multi – million dollars corporations that you are required to write a business plan; ideally if you call what you want to do business, then you would need a business plan to work with.A business plan is the blue print of your business; it is a business document that can aid you to successfully set up a business and also administer / manage the business. It is not enough to just write a business plan for the sake of writing one, your business plan should be able to pass reality check; you must put relevant facts, figures and statistics into consideration when writing your business plan.The truth is that, the main aim of writing a business plan is not just for the sake of having a business document in place; but to have a detail guide on how to effectively set – up, run and manage your business. Your business plan should outline and cover strategies on how you intend to operate your digital marketing agency business.When writing your business plan, ensure that you are moderate when it comes to setting projections on income generation et al. It is better to be on the safer side when you are calculating your future income.These are some key factors that you should also consider when drafting your business plan;Executive summary and Company’s descriptions: you are expected to write about the concept of your business, descriptions of your company, your company’s vision statement, and mission statement, where your company will be located, how you intend sourcing for digital marketing contracts, the industry you want to work for and perhaps why people should patronize your services.Other key components that should not be missing in your digital marketing agency business plan are your service offering, SWOT analysis, marketing and sales analysis / strategies, pricing, costing and financial projection, management techniques, expansion strategies, publicity and advertising strategy, budget and start – up capital generation et al.Choosing a Suitable Location for your Digital Marketing AgencyThe fact that you can operate your digital marketing agency from your home does not mean that location has little influence on the success of a digital marketing agency. If you have taken your time to study the digital marketing agency cum consulting industry, you will realize that digital marketing agencies are willing to pay expensive rents in order to stay in a busy business district; a place where business activities is at its peak.So if you are looking for a location for your digital marketing agency, ensure that it is a place that is located in the hub of business in your city, a place that is visible and easily accessible. Of course you would not want to locate this type of business in the outskirt of town.Your clients should be able to drive down and locate your office with little or no difficulty. Vendors also should be able to easily locate your office when they have to come submit their bid / proposals, documents or for background checks et al.Starting a Digital Marketing Agency – Technical & Manpower DetailsOn the average, there is no special technology or equipment needed to run this type of business except for customized digital marketing and social media management software applications et al. In the bid of working out sales and marketing monitoring solutions and also lead generations for your clients, you might be required to design a customized software application.When it comes to choosing between renting and leasing an office space, the size of the digital marketing agency you want to build, and your entire budget for the business should influence your choice. If you have enough capital to run a standard digital marketing agency, then you should consider the option of leasing a facility for your office; when you lease, you will be able to work with long – term planning and structuring.As regards the numbers of employees that you are expected to kick start the business with, you would need to consider your finance before making the decision.Averagely, you would need a Chief Executive Officer or President (you can occupy this role), an Admin and Human Resource Manager, Digital Marketing and Social Medial Management Consultants and Associates (Different areas of specializations as it applies to your business), Business Development Executive / marketing Executive, Customer Service Officer or Front Desk Officer, and Accountant.Over and above, you would need a minimum of 10 key staff to effectively run a medium scale but standard digital marketing agency. Please note that there will be times when you are expected to go out of your way to hire experts to help you handle some high profile digital marketing jobs.If you are just starting out you may not have the financial capacity or required business structure to retain all the professionals that are expected to work with you which is why you should make plans to partner with digital marketing experts that operates as freelancers.Service Delivery Process of a Digital Marketing AgencyOn the average, the way digital marketing agency works varies from one agency to another agency, but ideally, a digital marketing agency is expected to first and foremost build a robust company’s profile before biding for digital marketing contracts; it will give them edge amongst their competitors.Basically, when a digital marketing agency secures a digital marketing job, they are expected to follow through all what they listed to achieve for the organization or individual you are working for. Good enough, with the aid of technology, it is now easier to measure the effectiveness of a digital marketing project.So it is expected a digital marketing agency to deploy all their expertise to produce result for their client. Brainstorming both internally and externally on best practices is common amongst digital marketing experts.Starting a Digital Marketing Agency – The Marketing PlanMarketing ideas and strategies for a digital marketing agencyAs a digital marketing expert, you would have to prove your worth over and over again before you can be awarded any digital marketing contract. So if you have plans to start your own digital marketing agency, it will pay you to build first build a successful career in the marketing cum digital marketing industry.People and organizations will hire your services to help them handle all their digital marketing needs and other branding and promotion campaigns role as it relates to digital marketing if they know that they are going to get value for their money.So when you are drafting your marketing plans and strategies for your digital marketing agency, make sure that you create a compelling personal and company’s profile.Aside from your qualifications and experience, it is important to clearly state in practical terms what you have been able to achieve in time past as it relates to digital marketing and the organizations you have worked for in time past. This will help boost your chances in the market place when sourcing for digital marketing contracts.Please note that in most cases, when you bid for digital marketing contracts from organizations, you will be called upon to defend your proposal, and so you must be pretty good with presentations. Here are some of the platforms you can utilize to market your digital marketing services;Introduce your business by sending introductory letters alongside your brochure to all the corporate organizations and businesses in the United States ( if you are just starting out, you may want to concentrate on start – ups and smaller businesses)Promptness in bidding for digital marketing contractsAdvertise your business in relevant business magazines, radio stations and TV stations (make yourself available for digital marketing cum social media management related talk shows and interactive sessions on TV and Radios)List your business on local directories / yellow pagesAttend recruitment / HR expos, seminars, and business fairs et alCreate different packages for different category of clients in order to work with their budgetsLeverage on the internet to promote your business (when you blog regularly on key issues as it relates to your business, people who consider you an expert in the field)Join local chambers of commerce around you with the main aim of networking and marketing your services; you are likely going to get referrals from such networks.Engage the services of marketing executives and business developers to carry out direct marketingPossible Competitive Strategies for Winning your Competitors in the Digital Marketing IndustryThe digital marketing agencies industry is a competitive industry, and you must come up with a unique strategy to be able to outsmart your competitors in the industry. Part of what you need to do in order to stay competitive in the industry is to continue to create easier and cheaper ways of tackling sales and marketing challenges in the industry you service.Organizations and people will always run to you if they know that you have a better option especially as it relates to producing results for their digital marketing needs. Another strategy that you can adopt is to ensure that your organization is well positioned; key members of your team are highly qualified and certified digital marketing consultants.Possible Ways to Increase Client Retention for your Digital Marketing AgencyWhen it comes to business, no matter the industry that you choose to pitch your tent in, one of the easiest ways to increase customers’ retention and perhaps to attract new customers is to produce results and satisfy your customers always. If your customers are satisfied with your services delivery, they can hardly source for alternative service provider or products.Statistics has it that one of the major reasons why clients source for alternative service provider or product is when there is a drop in quality. Another reason is poor customer service. If you can continue to improve on the quality or your digital marketing services and your customer service delivery, then you won’t struggle to maintain loyal customers.Part of what you need to do to achieve this is to track progress, results or outputs with the aim of improving on them quickly as the case demands. When it comes to managing your customers and building loyal clientele base, you should purchase a customized CRM software.With a customized CRM system you can easily stay in touch with your clients (you can carry out quick survey, you can introduce new products and prices to them without any hitch, you can felicitate with them on their birthdays and other anniversaries, you can keep track of their progress, you can send bulk sms and customized e – mails and above all you can easily receive compliant and feedback from them).Strategies to Boost Your Brand Awareness and Corporate Identity for your Digital Marketing AgencyAs a digital marketing expert, boosting brands and creating corporate identity is your forte hence nothing less is expected from you.If you are in business and you are not deliberate about boosting you brand awareness and communicating your corporate identity, then you should be ready to take on whatever the society portray your business to be. One of the secret of larger corporations is that they are willing to spend fortunes year in and year out to boost their brand awareness and to continue to communicate their corporate identity the way they want people to perceive them to be.If your intention of starting a digital marketing agency is to grow the business beyond the city where you are going to be operating from to become a national and international brand, then you must be ready to spend money on promotion and advertisement of your brand.In promoting your brand and corporate identity, you should leverage on both print and electronic media. As a matter of fact, it is cost effective to use the internet and social media platforms to promote your brands, besides it is pretty much effective and wide reaching.Another strategy is to sponsor relevant community, TV and radio programs, advertise your business in relevant magazines and newspapers.Tips for Running your Digital Marketing Agency SuccessfullyThe success of any business is the combination of the daily activities that takes place in the organization. In order to run a successful digital marketing agency business it is important to create standard operating processes that runs on autopilot and your website must always be available and user’s friendly.Every day’s job should start by reviewing the previous day’s job, reviewing all the set targets and goals before setting a new target or goal for the day. If an organization must succeed, all hands must be on deck; everybody should be involved in promoting the brand of the organization. It should not be left to the PR or marketing and sales department.The management of the organization should ensure that they review the operating processes from time to time in order to develop better and faster ways of doing things. If it is possible, they can hire the services of business consultants to look into the process and then make recommendations on how best to carry out a job description et al. Recommendation could mean suggesting a customized software for a specific process in the digital marketing processes.The truth is that, no matter the kind of business you run, your ability to get all the members of your team on same page at all times is one of the keys you need to successfully run the organization.As the chief executive officer of the business, it is you responsibility to give direction to the business. Part of what you need to do is to ensure that you create time for office meetings; a time where challenges, feedback, projections and relevant issues are discussed. The meetings could be daily, once in a week or once in a month.Carrying out appraisals on a regular basis and training your employees will help you run your organization effectively. Lastly, you should keep your doors open for suggestions from members of your team and be willing to reward excellent performance as at when due.

Write a Successful CNC milling Business plan.1. Industry OverviewA machine shop is a room, building, or company where machining, a form of subtractive manufacturing, is done. In a machine shop, machinists use machine tools and cutting tools to make parts, usually of metal or plastic (but sometimes of other materials such as glass or wood).A machine shop can be a small business (such as a job shop) or a portion of a factory, whether a toolroom or a production area for manufacturing. The parts produced can be the end product of the factory, to be sold to customers in the machine industry, the car industry, the aircraft industry, or others. In other cases, companies in those fields have their own machine shops.CNC machine shop business is a subset of the Machine Shop Services industry and businesses in this industry cuts raw materials into specified shapes and sizes using a variety of tools such as lathes, milling machines, grinders, and drill presses.Almost all forms of metal product fabrication involve machining, and industry operators may also machine plastic and composite materials. In the U.S., the industry generates over $44 billion annually from more than 19,685 registered and licensed machine shops (CNC machine shops inclusive).The industry is responsible for the employment of over 248,609 people. Experts project the machine shop industry to grow at a – 0.1 percent annual rate between 2014 and 2019. It is important to state that no machine shop can boast of having a lion market share of the market in the industry in the united states of America.A recent report published by IBISWorld shows that the Machine Shop Services industry has remained largely unchanged after posting two years of revenue declines and three years of revenue increases over the five years to 2019. Revenue has decreased marginally at an annualized rate of 0.1 percent to an estimated $43.8 billion in 2019.Although nearly all of this industry’s downstream markets have expanded over the past five years and are currently operating with improved market conditions, falling metals prices between 2013 and 2016 contributed to lower revenue in that period.Rising metals prices after 2017 are propelling industry growth, with revenue expected to rise 0.1 percent in 2019. Technological advancement in machining is largely driven by the defense and aerospace markets. It is important to point out that a machine shop can be a capital intensive business because the purchase of equipment can require large investments.A machine shop can also be labor-intensive, especially if it is specialized in repairing machinery on a job production basis, but production machining (both batch production and mass production) is much more automated than it was before the development of CNC, programmable logic control (PLC), microcomputers, and robotics.It no longer requires masses of workers, although the jobs that remain tend to require high talent and skill. Training and experience in a machine shop can both be scarce and valuable. One of the factors that encourage aspiring entrepreneurs and investors to start a CNC machine shop is the fact that the market for its products is growing rapidly in the United States and it is not seasonal.That makes it easier for entrepreneurs who are interested in the business to come into the industry at any time they desire; the entry barriers might be high but that any serious-minded entrepreneur can comfortably raise the startup capital even if it means collecting loans from the bank.The machine shop services industry is a highly profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business as long as you are able to obtain the required license and permits; you can choose to start on a small scale producing and supplying at a cottage level or you can choose to start on a large scale with a distribution network spread across key cities all around the United States of America.2. Executive SummaryJack Anderson® CNC Machine Shop, Inc. is a licensed computer numerical control (CNC) machine production company that will be involved in cutting raw materials into specified shapes and sizes using a variety of tools such as lathes, milling machines, grinders, and drill presses.We will engage in almost all forms of metal product fabrication. We have been able to lease a production facility that is a perfect fit as it relates to the production facility we want to build, and the facility is centrally located in North Platte – Nebraska. Jack Anderson® CNC Machine Shop, Inc. will produce and supply these component parts to end-users at affordable prices.There is growing interest when it comes to the production of machine component parts and new enterprises are springing up, which is why we spent time and resources to conduct our feasibility studies and market survey so as to offer much more than our competitors will be offering. We have a robust distribution network; strong online presence and our distributors are armed with the various payment options available in the United States.Beyond the fabrication and supply of standard machine parts/components to production companies in the United States, our customer care is going to be second to none in the whole of North Platte – Nebraska and our deliveries will be timely and reliable.We know that our customers are the reason why we are in a business which is why we will go the extra mile to get them satisfied when they patronize our products. Jack Anderson® CNC Machine Shop, Inc. will ensure that all our customers are given first-class treatment whenever they order machine components from us.We have CRM software that will enable us to manage an on one relationship with our customers no matter how large their numbers may grow. We will ensure that we get our customers involved when making some business decisions that directly affect them.Jack Anderson® CNC Machine Shop, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.Jack Anderson® CNC Machine Shop, Inc. is owned by Jack Anderson. Anderson has a B.Tech. in Mechanical Production Engineering and with over 25 years of hands-on experience in the mechanical engineering production industry, working for some of the leading brands in the United States.3. Our Products and ServicesJack Anderson® CNC Machine Shop, Inc. will ensure that we go all the way to be involved in the production and distribution of quality machine components. We are in the industry to make profits and we will ensure that we do all that is permitted by the law in the United States to achieve our business aims and objectives.In essence, we will engage in;Manual and computer numerical control (CNC) milling servicesTurning services to produce cylindrical componentsDrilling and boring servicesSawing ServicesBroaching services to enlarge existing holesFastening services using automatic screw machinesGrinding and planning services4. Our Mission and Vision StatementOur vision is to be listed amongst the top 5 Computer Numerical Control (CNC) machine shops in the whole of the United States of America.Our mission is to establish a computer numerical control (CNC) machine shop that will distribute quality machine parts at affordable prices to retailers, and industries in North Platte and other cities in and around Nebraska where we intend to market our products and services.Our Business StructureOur intention of starting a Computer Numerical Control (CNC) machine shop is to build a standard Computer Numerical Control (CNC) machine shop whose products will be distributed all across the United States of America and the globe.We will ensure that we put the right structures in place that will support the kind of growth that we have in mind while setting up the business. We want to put modalities in place that will guide us in hiring people that are qualified, honest, customer-centric, and are ready to work to help us build a prosperous business that will benefit all the stakeholders.As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions that will be made available at Jack Anderson® CNC Machine Shop, Inc.;Chief Executive Officer (Owner)Production ManagerHuman Resources and Admin ManagerMachine OperatorsSales and Marketing ManagerAccountants/CashiersCustomer Services ExecutiveDrivers/Distributors5. Job Roles and ResponsibilitiesChief Executive Officer – CEO:Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job resultsCreates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.Responsible for fixing prices and signing business dealsResponsible for providing direction for the businessResponsible for signing checks and documents on behalf of the companyEvaluates the success of the organizationReports to the boardAdmin and HR ManagerResponsible for overseeing the smooth running of HR and administrative tasks for the organizationMaintains office supplies by checking stocks; placing and expediting orders; evaluating new products.Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.Defines job positions for recruitment and managing the interviewing processCarries out the induction of new team membersAccountable for training, evaluation, and assessment of employeesResponsible for arranging travel, meetings, and appointmentsOversees the smooth running of the daily office activities.Production Plant ManagerResponsible for overseeing the smooth running of the Computer Numerical Control (CNC) machine shopPart of the team that determines the quantity and quality of machine component parts that are to be producedMaps out strategies that will lead to efficiency amongst workers in the plantResponsible for training, evaluation, and assessment of plant workersEnsures that the steady flow of both raw materials to the plant and easy flow of finished products through wholesale distributors to the marketEnsures that the plant meets the expected safety and health standard at all times.Responsible for using space and mechanical handling equipment efficiently and making sure quality, budgetary targets, and environmental objectives are metIn charge of coordinating automated and computerized systems where necessaryIn charge of overseeing the maintenance of vehicles, machinery, and equipment.Ensures that proper records of machine components are kept and warehouse does not run out of productsEnsures that the production facility is in tip-top shape and machine component parts products are properly arranged and easy to locateControls supply inventoryMachine OperatorsHandle manual and computer numerical control (CNC) milling servicesHandle turning services to produce cylindrical componentsIn charge of drilling and boring servicesHandle sawing servicesHandle broaching services to enlarge existing holesHandle fastening services using automatic screw machinesHandle grinding and planning servicesSales and Marketing ManagerManages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new onesModels demographic information and analyze the volumes of transactional data generated by customer purchasesIdentifies, prioritizes, and reaches out to new partners, and business opportunities et alIdentifies development opportunities; follows up on development leads and contactsResponsible for supervising implementation, advocate for the customer’s needs, and communicate with clientsDocuments all customer contact and informationRepresents the company in strategic meetingsHelps to increase sales and growth for the companyAccountant/Cashier:Responsible for preparing financial reports, budgets, and financial statements for the organizationProvides management with financial analyses, development budgets, and accounting reportsResponsible for financial forecasting and risk analysis.Performs cash management, general ledger accounting, and financial reportingResponsible for developing and managing financial systems and policiesResponsible for administering payrollsEnsures compliance with taxation legislationHandles all financial transactions for the organizationServes as an internal auditor for the organizationClient Service ExecutiveEnsures that all contacts with clients (e-mail, walk-In center, SMS, or phone) provide the client with a personalized customer service experience of the highest levelThrough interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and servicesManages administrative duties assigned by the human resources and admin manager in an effective and timely mannerConsistently stays abreast of any new information on the organizations’ products, promotional campaigns, etc. to ensure accurate and helpful information is supplied to customers when they make inquiriesDistribution Truck DriversAssists in loading and unloading machine component parts and raw materialsKeeps a record of vehicle inspections and make sure the truck is equipped with safety equipmentAssists the transport and logistics manager in planning their route according to a distribution schedule.Local-delivery drivers may be required to sell products or services to stores and businesses on their route, obtain signatures from recipients, and collect cash.Inspects vehicles for mechanical items and safety issues and perform preventative maintenanceComplies with truck driving rules and regulations (size, weight, route designations, parking, break periods, etc.) as well as with company policies and proceduresCollects and verifies delivery instructionsReports defects, accidents, or violations6. SWOT AnalysisOur goal of starting out in North Platte and service industries only within North Platte – Nebraska is to test run the business for a period of 3 to 5 years to know if we will invest more money, expand the business and then start supplying our machine component parts all around the state of Nebraska, other cities across the United States and the world.We are quite aware that there are several Computer Numerical Control (CNC) machine shops and contractors all over North Platte and even in the same location where we intend to locate ours, which is why we are following the due process of establishing a business.We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks, and be equipped to confront our threats.Jack Anderson® CNC Machine Shop, Inc. employed the services of an expert HR and Business Analyst with bias in retailing and distribution to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives.This is the summary of the SWOT analysis that was conducted for Jack Anderson® CNC Machine Shop, Inc.;Strength:Our location, the business model we will be operating on, well – equipped CNC machine shop, reliable machine component parts, varieties of payment options, quality, and our excellent customer service culture will definitely count as a strong strength for Jack Anderson® CNC Machine Shop, Inc. So, also our management team members are people who have what it takes to grow a business from startup to profitability within a record time.Weakness:A major weakness that may count against us is the fact that we are a new Computer Numerical Control (CNC) machine shop and we don’t have the financial capacity to compete with leaders in the industry especially as it relates to leveraging on the economy of scales.Opportunities:The industrial production index is a composite measure of output from the economy’s manufacturing, mining, and utility sectors. Higher industrial production increases demand the manufactured metal, machined products and machining services. The industrial production index is expected to increase in 2019, representing a potential opportunity for the industry.Threat:The prime rate to our business is the interest rate charged by banks to their most creditworthy and largest corporate customers. A higher prime rate will make it more expensive for companies to fund expansionary activities. Downstream markets will experience challenges as the prime rate is expected to rise in 2019, presenting a potential threat to the industry.7. MARKET ANALYSISMarket TrendsIf you are a close observer of the Computer Numerical Control (CNC) industry, you will agree that CNC machining is still going strong within the world of manufacturing, showing precipitous growth even amidst the slew of competing technologies and new entrants.Even so, CNC machining is a wide ocean with many varying interests and trends within it. With so many sub-technologies, it can be hard to keep track of what the latest shifts are so here’s our handy guide for the recent developments in 2020A trend that emerges shows that as a result of increased adoption in India, China, Japan, and other nations in the region, Asia Pacific is leading the charge. Another factor is that major manufacturers such as Okuma Corporation, Yamazaki Mazak Corporation, and DMG Mori Co., Ltd. are all based in these countries.As a result, Asia Pacific is probably going to remain a lucrative market and is poised to remain a leader over the next six years. A large factor that contributes to this growth is government initiatives and investment keeping the market competitive. Asia Pacific stands at USD 22.33 billion in 2018 and is expected to grow further.So also, Europe is expected to grow as it is considered a major market for advanced technologies. Current roadblocks to beating the Asia Pacific in this regard are high barriers of entry and lower investment in the market. On the other hand, the US market is currently saturated with machines.One of the growth areas within the US has been that of the energy sector, attributing to high demands for alternative new energy sources due to fears of obsolescence of the conventional energy systems. That said, the US is definitely the highest ranking in terms of the global Multi-tasking machine tools market. The growing use of multi-tasking machines in the aerospace industry and high labor cost are the main contributors to this trend.8. Our Target MarketThe machine shop services industry has a wide range of customers; a good number of manufacturing companies, automotive companies, aerospace companies, and the likes make use of machine component parts and the services offered in a machine shop.In view of that, we have positioned our Computer Numerical Control (CNC) machine shop to service businesses in North Platte – Nebraska. We have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to retail (distribute) machine component parts to the following businesses;Machine production companiesAutomobile production industryThe aircraft industryProduction companiesOther related production companies that make use of component fabricated parts.Jack Anderson® CNC Machine Shop, Inc. is launching a standard Computer Numerical Control (CNC) machine shop that will indeed become the preferred choice for companies that make use of fabricated machine component parts.Our competitive advantage revolves around our ability to attract local support and patronage, easy compliance with government regulations, ability to quickly adopt new technology, ability to raise financing, and our ability to follow international best practices.Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.9. SALES AND MARKETING STRATEGYSources of IncomeJack Anderson® CNC Machine Shop, Inc. is in business to attract clients to purchase our fabricated machine parts. We are in the machine shop services industry to maximize profits and we are going to ensure that we achieve our business goals and objectives.In essence, our source of income will be;Manual and computer numerical control (CNC) milling servicesTurning services to produce cylindrical componentsDrilling and boring servicesSawing ServicesBroaching services to enlarge existing holesFastening services using automatic screw machinesGrinding and planning services10. Sales ForecastOne thing is certain when it comes to Computer Numerical Control (CNC) machine shop, if your business is centrally positioned coupled with effective and reliable machine fabricators and a good distribution network, you will always attract customers.Jack Anderson® CNC Machine Shop, Inc. is well-positioned to take on the available market in North Platte – Nebraska and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow the business and our clientele base.We have been able to examine the machine shop services industry, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.Below are the sales projections for Jack Anderson® CNC Machine Shop, Inc., it is based on the location of our business, and other factors as it relates to Computer Numerical Control (CNC) machine shop products startups in the United States;First Fiscal Year (FY1): $335,000Second Fiscal Year (FY2): $650,000Third Fiscal Year (FY3): $1.1 millionN.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering the same products, distribution services, and customer care services as we do within the same location. Please note that the above projection might be lower and at the same time it might be higher.Marketing Strategy and Sales StrategyBefore choosing a location to launch Jack Anderson® CNC Machine Shop, Inc., we conducted a thorough market survey and feasibility studies in order for us to penetrate the available market and become the preferred choice in and around North Platte – Nebraska.We hired experts who have a good understanding of the Computer Numerical Control (CNC) machine shop line of business to help us develop marketing strategy that will help us achieve our business goal of winning a larger percentage of the available market in North Platte – Nebraska.In summary, Jack Anderson® CNC Machine Shop, Inc. will adopt the following sales and marketing approach to win customers over;Introduce our business by sending introductory letters alongside our brochure to factories, and all the industries that make use of fabricated machine parts and key stakeholders in and around North Platte – NebraskaEnsure that we have fabricated machine component parts/products at all times.Make use of attractive handbills to create awareness of businessPosition our signage/Flexi banners at strategic places around North Platte – Nebraska11. Publicity and Advertising StrategyEven though our Computer Numerical Control (CNC) machine shop is well structured and located, we will still go ahead to intensify publicity for the business.Jack Anderson® CNC Machine Shop, Inc. has a long-term plan of opening distribution channels all around the state of Nebraska and other cities in the United States of America which is why we will deliberately build our brand to be well accepted in North Platte before venturing out.Here are the platforms we intend leveraging on to promote and advertise Jack Anderson® CNC Machine Shop, Inc.;Place adverts on community – based newspapers, radio and TV stationsEncourage the use of word of mouth publicity from our loyal customersLeverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Google+ and other platforms to promote our business.Ensure that our we position our banners and billboards in strategic positions all around North Platte – NebraskaDistribute our fliers and handbills in target areas in and around our neighborhoodAdvertise our Computer Numerical Control (CNC) machine shop in our official website and employ strategies that will help us pull traffic to the siteBrand all our official cars and distribution trucks and ensure that all our staff wears our branded shirt or cap at regular intervals.13. Startup Expenditure (Budget)From our findings, we were able to come up with the areas we will spend our resources on and this is what it would cost us to set up Jack Anderson® CNC Machine Shop, Inc. in the United States;The total fee for registering the business in the United States of America – $750.Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines, and other software) – $3,300.Marketing promotion expenses in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.The cost of hiring a business consultant – $2,500.The cost for insurance (general liability, workers’ compensation, and property-casualty) coverage at a total premium – $2,400.The cost for payment of rent for 12 months at $1.76 per square feet tank facility cum mini depot in the total amount of $250,000.The total cost for production facility remodeling – $100,000.Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $150,000The cost for Start-up inventory – $300,000The cost of store equipment (cash register, security, ventilation, signage) – $13,750The cost of purchase and installation of CCTVs – $5,000The cost for the purchase of furniture and gadgets (Computers, Printers, Telephones, TVs, Sound systems, tables and chairs et al) – $4,000.The cost of launching a website – $600Miscellaneous – $10,000We would need an estimate of $1.2 million to successfully set up our Computer Numerical Control (CNC) machine shop in North Platte – Nebraska.Generating Funds/Startup Capital for Jack Anderson® CNC Machine Shop, Inc.Jack Anderson® CNC Machine Shop, Inc. is a private business that is solely owned and financed by Jack Anderson. He decided to restrict the sourcing of the startup capital to 3 major sources.Generate part of the startup capital from personal savingsSource for soft loans from family members and friendsApply for a loan from my BankN.B: We have been able to generate about $500,000 (Personal savings $450,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $700,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.14. Sustainability and Expansion StrategyPart of the plans we have in place to sustain Jack Anderson® CNC Machine Shop, Inc. is to ensure that we continue to deliver quality products, services, improvise on how to do things faster and cheaper.From our findings, another factor that kills new business is financial leakages. To plug financial leakages, the management of Jack Anderson® CNC Machine Shop, Inc. will adopt the use of payment machines and accounting software to run the business.We are quite aware that our customers are a key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in adopting new technology, best practices, and diversifying our services once the need arises.Our key sustainability and expansion strategy as a business is to ensure that we only hire competent and technically sound employees, create a conducive working environment, and give employee benefits to all our staff. We know that if we implement our business strategies, we will grow our CNC machine shop business beyond North Platte – Nebraska to other states in the U.S in record time.

Why Start a Car Dealership Business?With a population of 1.324 billion as of 2016, India remains a vibrant market for whatever goods or services an entrepreneur decides to go into and if you are interested in starting a business in India, one of your options is to open a car dealership shop; a place where both used and new cars will be retailed. It is indeed a thriving and profitable business in India especially with the growing population of the middle class.If you are sure this type of business is what you truly want to do after you must have conducted your feasibility studies and market research, then the next step to follow is to write a good business plan; a detailed blue print of how you intend raising your seed capital, setting up the business, managing the flow of the business, sorting out tax and marketing your services amongst others.The truth is that it is one thing to have a fantastic business plan, but it is another thing for the business plan to translate to profits, which is why it is important to assemble a team of dedicated workers to work with if you want to be successful with your car dealership business.Below is a sample car dealership business plan template in India that will help you successfully write yours with little or no stress.A Sample Car Dealership Business Plan Template IndiaIndustry OverviewPlayers in the car dealership industry sell both brand new and used cars and they may fall into any of the following niche areas; brick and mortar car dealership shop, online used cars dealership shop, locally produced car dealership shop, imported car dealership shop, luxury car dealership business and multi – brand and multi – maker car dealership.The auto industry in India is one of the leading auto industries in the globe. As a matter of fact, the auto industry contributes 7.1 per cent of the country’s Gross Domestic Product (GDP). The Two Wheeler segment with 80 percent market share is the leader of the Indian Automobile market owing to a growing middle class.Additionally, the growing interest of companies in exploring the rural markets further helped the growth of the sector and the overall Passenger Vehicle (PV) segment has 14 percent market share.Statistics has it that about 4 million cars are manufactured in India, one of Asia’s largest markets in the 2015/2016 fiscal year. The automotive industry in India is growing and becoming more important for Indian citizens with 14.9 million jobs projected to exist by 2022. India is also one of the leading auto exporters in the world with positive export growth potentials going forward.Lastly, starting a car dealership business just like starting any other business might not be easy but it is a straight – forward business that can generate huge and steady profits if well positioned and properly managed.People often think that starting this type of business does not require any professional skills; in as much as it is true, you would still need a good knowledge of automobiles, good business skills, bargaining skills and of course customer services skills if indeed you want to build a profitable car dealership business.Car Dealership Business Plan – Executive SummaryRaj Ravi Khan® Car Dealership, Inc. is a registered car dealership shop that will be located in one of the busiest business districts in the city center in Mumbai – Maharashtra. We have been able to lease a facility that is big enough (a 4 thousand square foot facility) to fit into the kind of standard car dealership shop that we intend opening.At Raj Ravi Khan® Car Dealership, Inc., we will be involved in the sale of both brand new and used cars from different manufacturers from India and abroad. We are set to service a wide range of clientele in and around Mumbai – Maharashtra.We are aware that there are several car dealership shops all around Mumbai – Maharashtra, which is why we spent time and resources to conduct a thorough feasibility studies and market survey so as to be well positioned to favorably compete with all our competitors. We have an online service option for our customers, and our garage is well secured with various payments of options.Raj Ravi Khan® Car Dealership, Inc. will ensure that all our customers are given first class treatment whenever they visit our garage. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large they may grow to. We will ensure that we get our customers involved in the selection of car brands that will be in our garage.Raj Ravi Khan® Car Dealership, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely whenever they patronize us.Raj Ravi Khan® Car Dealership, Inc. is a family business that is owned by Raj Ravi Khan and his immediate family members. Raj Ravi Khan is an auto freak with good knowledge of various car brands manufactured both in India and abroad.He has a robust business network with a host of car manufacturing companies in India. Raj Ravi Khan has plans to open Raj Ravi Khan® Car Dealership, Inc. all across the 29 states and 7 union territories (including a national capital territory) in India.Our Product OfferingRaj Ravi Khan® Car Dealership, Inc. is in the car dealership industry to service a wide range of clients and of course to make profits, which is why we will make available a wide range of both brand new and used cars from top manufacturing brands in India and other countries of the world.We will ensure that we do all that is permitted by the law of India to achieve our aim and objectives of starting the business.Our Vision StatementOur vision is to build a car dealership business that will become the number one choice for both corporate clients and individual clients in the whole of India.Our Mission StatementOur mission is to establish a car dealership garage business that will make available a wide range of cars from top manufacturing brands at affordable prices to the residents of Mumbai and across all the States in India where we intend opening our car dealership garages and franchise.Our Business StructureOur intention of starting a car dealership business is to build a standard car dealership garage in Mumbai – Maharashtra. Although our car dealership garage business might not be one of the biggest in India, but will ensure that we put the right structures in place that will support the kind of growth that we have in mind while setting up the business.We will make sure that we recruit people that are qualified, honest, customer centric and are ready to work to help us build a prosperous car dealership business that will benefit all our stake holders. As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more.In view of that, we have decided to hire qualified and competent hands to occupy the following positions;Chief Executive Officer (Owner)Garage ManagerHuman Resources and Amin ManagerMerchandize ManagerSales and Marketing ManagerInformation TechnologistAccountantsSales Agents/Customer Services ExecutiveCleanersRoles and ResponsibilitiesChief Executive Officer – CEO:Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions.Responsible for fixing prices and signing business dealsResponsible for providing direction for the businessCreates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.Responsible for signing checks and documents on behalf of the companyEvaluates the success of the organizationAdmin and HR ManagerResponsible for overseeing the smooth running of HR and administrative tasks for the organizationMaintains office supplies by checking stocks; placing and expediting orders; evaluating new products.Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.Defines job positions for recruitment and managing interviewing processCarries out induction for new team membersResponsible for training, evaluation and assessment of employeesResponsible for arranging travel, meetings and appointmentsOversees the smooth running of the daily office cum business activities.Garage Manager:Responsible for managing the daily activities in the car garageEnsures that proper records of cars are kept and the garage does not run out of used carsEnsures that the garage facility is in tip top shape and cars are properly arranged and easy to locateControls car distribution and supply chain inventorySupervises the workforce in the car garage sales floorMerchandise ManagerManages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teamsHelps to ensure consistent quality of cars from different manufacturers are purchased and retailed in good price that will ensure we make good profitResponsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendorsSales and Marketing ManagerManages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new onesModels demographic information and analyze the volumes of transactional data generated by customer purchasesIdentifies, prioritizes, and reaches out to new partners, and business opportunities et alIdentifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clientsDevelops, executes and evaluates new plans for expanding salesDocuments all customer contact and informationRepresents the company in strategic meetingsHelps to increase sales and growth for the companyInformation TechnologistManages the organization websiteHandles eCommerce aspect of the businessResponsible for installing and maintenance of computer software and hardware for the organizationManages logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systemsManages the organization’s CCTVHandles any other technological and IT related duties.AccountantResponsible for preparing financial reports, budgets, and financial statements for the organizationProvides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.Responsible for financial forecasting and risks analysis.Performs cash management, general ledger accounting, and financial reportingResponsible for developing and managing financial systems and policiesResponsible for administering payrollsEnsures compliance with taxation legislationHandles all financial transactions for the organizationServes as internal auditor for the organizationClient Service ExecutiveEnsures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest levelThrough interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and servicesManages administrative duties assigned by the human resources and admin manager in an effective and timely mannerConsistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiriesCleaners:Responsible for cleaning and washing all the cars in the garage at all timesEnsures that toiletries and supplies don’t run out of stockHandles any other duty as assigned by the garage managerCar Dealership Business Plan – SWOT AnalysisOur major aim of starting just one outlet of our car dealership shop in Mumbai – Maharashtra is to test run the business for a period of 7 years to know if we will invest more money, expand the business and then open other outlets in India.We are quite aware that there are several car dealership garages all over Mumbai – Maharashtra and even in the same location where we have plans to open ours, which is why we are following the due process of establishing a business.We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be equipped to confront our threats.Raj Ravi Khan® Car Dealership, Inc. employed the services of an expert HR and Business Analyst with bias in car dealerships to help us conduct a thorough SWOT analysis and to help us create a business model that will help us achieve our business goals and objectives.This is the summary of the SWOT analysis that was conducted for Raj Ravi Khan® Car Dealership, Inc.;Strength:Our business location, the business model we will be operating, varieties of payment options, wide range of both brand new and used cars from different manufacturing brands and our excellent customer service culture will definitely count as a strong strength for Raj Ravi Khan® Car Dealership, Inc.Weakness:From our findings, one major weakness that may work against us is the fact that we are a new car dealership garage in Mumbai – Maharashtra and we don’t have the financial capacity to compete with multi – million car garages that can afford to purchase fleets of cars in one fell swoop.Opportunities:A population of over 1.3 billion people and a growing population of the middle class in India provide us with unlimited opportunities to sell our cars to a large number of individuals and corporate organizations. We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our car garage; we are well positioned to take on the opportunities that will come our way.Threat:Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power. Another threat that may likely confront us is the arrival of a new car dealership outlet in same location where ours is located. So also, unfavorable government policies may also pose a threat to businesses such as ours.Car Dealership Business Plan – MARKET ANALYSISMarket TrendsThe trend in India shows that the auto industry is set to witness major changes in the form of electric vehicles (EVs), shared mobility, Bharat Stage-VI emission and safety norms amongst other.Electric cars in India are expected to get new green number plates and may also get free parking for three years along with toll waivers. India’s electric vehicle (EV) sales increased 37.5 per cent to 22,000 units during FY 2015-16 and are projected to rise further on the back of cheaper energy storage costs and the Government of India’s vision to see six million electric and hybrid vehicles in India in the nearest future.If you have ever taken your time to study car patronage and usage in India, you will have noticed that Indians especially the middle class make use of cars that are manufactured in India. This goes to show that there is a thriving business for car manufacturers in India.One notable trend in the car dealership industry is that most car dealers are leveraging on online stores to sell their used cars to a large market.The used car dealership garage landscape has seen tremendous changes in the last 20 years; it has grown from smaller outlets to a more organized and far reaching venture. The introduction of franchise and online car dealership makes it easier for a car dealership garage to reach out to a larger market far beyond the areas where their physical store is located.Our Target MarketThose who purchase cars cut across all genders above 18 years; hence the target market for car dealership business is all encompassing. In essence, your target market can’t be restricted to just a group of people, but all those who desire to own a car.In view of that, we have positioned our car dealership garage to service the residents of Mumbai – Maharashtra and every other location where outlets of our car dealership garage will be located. We have conducted our market research and feasibility studies and we have ideas of what our target market would be expecting from us.We are in business to retail a wide range of cars to the following groups of people and corporate organizations;StudentsMiddle Class FamiliesUpper Class FamiliesCorporate OrganizationsCelebritiesCorporate ExecutivesOur Competitive AdvantageA close study of the global car dealership industry reveals that the market has become much more intensely competitive over the last decade especially with the advent of online car dealership stores. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.We are aware of the competition and we are prepared to compete favorably with other leading car dealership garages in Mumbai – Maharashtra and throughout major cities in India.Raj Ravi Khan® Car Dealership, Inc. is launching a standard car dealership garage that will indeed become the preferred choice for people who live and work in Mumbai – Maharashtra and every other location where our outlets will be opened. Our car dealership garage is located in one of the busiest business districts in the city center in Mumbai – Maharashtra.We will ensure that we have a wide range of cars brands from leading manufacturers both in India and abroad in our garage at all times. It will be difficult for customers to visit our garage and not see the type of car they are looking for. One of our business goals is to make Raj Ravi Khan® Car Dealership, Inc. a one stop car dealership shop.Our excellent customer service culture, online store, various payment options and highly secured facility will serve as a competitive advantage for us.Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.Car Dealership Business Plan – SALES AND MARKETING STRATEGYSources of IncomeRaj Ravi Khan® Car Dealership, Inc. is in business to retail a wide range of both brand new and used cars to people in Mumbai – Maharashtra and every other location where we intend opening our outlets. Our source of income will be the retailing of a wide range of cars from different car manufacturing brands at affordable prices.Sales ForecastOne thing is certain when it comes to car dealership business, if your garage has various brands of new and used cars from different manufacturing brands and is centrally positioned, you will always attract customers that will sure translate to increase in revenue generation for the business.We are well positioned to take on the available market in and around Mumbai – Maharashtra and we are quite optimistic that we will meet our set target of generating enough profits from our first six months of operation and grow the business and our clientele base.We have been able to critically examine the car dealership industry in India, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Mumbai – India.First Fiscal Year: INRs. 8 MillionSecond Fiscal Year: INRs. 18 MillionThird Fiscal Year: INRs. 26 MillionN.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor within our market space. Please note that the above projection might be lower and at the same time it might be higher.Marketing Strategy and Sales StrategyBefore choosing a location for Raj Ravi Khan® Car Dealership, Inc. we conducted thorough market survey and feasibility studies in order for us to penetrate the available market and become the preferred choice for people and organizations in and around Mumbai – Maharashtra and every location where we intend opening our outlets.We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want to attract per time.We hired experts who have good understanding of the car dealership industry in India to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Mumbai – Maharashtra, India.In summary, Raj Ravi Khan® Car Dealership, Inc. will adopt the following sales and marketing approach to win customers over;Open our car dealership garage in a grand style with a party for all to attract people who live around our car dealership garageIntroduce our car dealership garage by sending introductory letters alongside our brochure to households, corporate organizations, businesses and other key stakeholders in and around Mumbai – MaharashtraEnsure that we have a wide range of both brand new and used cars from different brands at all times.Make use of attractive hand bills to create awareness and also to give direction to our garagePosition our signage/flexi banners at strategic places around Mumbai – Maharashtra, IndiaPosition our greeters to welcome and direct potential customersCreate a loyalty plan that will enable us reward our regular customersEngage in roadshows within our neighborhood to create awareness for our car garageList our business and products on yellow pages’ ads (local directories)Leverage on the internet to promote our businessEngage in direct marketing and salesEncourage the use of word of mouth marketing (referrals)Car Dealership Business Plan – Publicity and Advertising StrategyIn spite of the fact that our car dealership garage is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our car dealership garage.Raj Ravi Khan® Car Dealership, Inc. has a long-term plan of opening our car garages in various locations all around key cities in India which is why we will deliberately build our brand to be well accepted in Mumbai – Maharashtra before venturing out.As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Raj Ravi Khan® Car Dealership, Inc.;Place adverts on community based auto newspapers, radio and TV stations.Encourage the use of word of mouth publicity from our loyal customersLeverage on the internet and social media platforms like YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Google+ and other platforms to promote our business.Ensure that our we position our banners and billboards in strategic positions all around Mumbai – MaharashtraDistribute our fliers and handbills in target areas in and around our neighborhoodAdvertise our cars dealership business in our official website and employ strategies that will help us pull traffic to the siteBrand all our official cars and trucks and ensure that all our staff members and management staff wear our branded shirt or cap at regular intervals.Our Pricing StrategyWe are aware of the pricing trend in the car dealership industry which is why we have decided to build robust business relationship with car manufacturers in India so as to enable us get cars at good prices and also sell at good prices.In view of that, our prices will conform to what is obtainable in the industry but will ensure that within the first 6 to 12 months our cars are sold a little bit below the average price of various car brands in India. We have put in place business strategies that will help us run on low profit for a period of 6 months; it is a way of encouraging people to buy into our car dealership brand.We know we don’t have the capacity to compete with big players in the car dealership industry but we will ensure that the prices and quality of all the cars that are available in our garage are competitive with what is obtainable amongst car garages within our level.Payment OptionsThe payment policy adopted by Raj Ravi Khan® Car Dealership, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of India.Here are the payment options that Raj Ravi Khan® Car Dealership, Inc. will make available to her clients;Payment via bank transferPayment via credit cards / Point of Sale Machines (POS Machines)Payment via online bank transferPayment via checkPayment via mobile money transferPayment via bank draftIn view of the above, we have chosen banking platforms that will enable our clients make payment for our cars without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our cars.Startup Expenditure (Budget)From our market survey and feasibility studies, we have been able to come up with a detailed budget on achieving our aim of establishing a standard and highly competitive car dealership business in Mumbai – Maharashtra, India and here are the key areas where we will spend our startup capital;The total fee for registering the business in India – INRs. 9,200Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – INRs. 15,700.Marketing promotion expenses for the grand opening of Raj Ravi Khan® Car Dealership, Inc. in the amount of INRs. 13,000 and as well as flyer printing (2,000 flyers at INRs. 1.00 per copy) for the total amount of INRs. 8,980.The cost for hiring business consultant – INRs. 4,000Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – INRs. 15,000The cost for payment of rent for 12 months at INRs. 6.00 per square feet in the total amount of INRs. 200,000The cost for garage remodeling – INRs. 50,000.Other start-up expenses including stationery (INRs. 3,000) and phone and utility deposits (INRs. 11,000).Operational cost for the first 3 months (salaries of employees, payments of bills et al) – INRs. 260,000The cost for start-up inventory (stocking with a wide range of brand new and used cars from different manufacturing brands) – INRs. 12 MillionThe cost for store equipment (cash register, security, ventilation, signage) – INRs. 23,750The cost of purchase and installation of CCTVs: INRs. 10,000The cost for the purchase of office furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): INRs. 50,000.The cost of launching a website: INRs. 7,000The cost for our opening party: INRs. 29,000Miscellaneous: INRs. 10,000We would need an estimate of INRs. 12.5 million to successfully set up our standard car dealership garage in Mumbai – India.Generating Startup Capital for Raj Ravi Khan® Car Dealership, Inc.Raj Ravi Khan® Car Dealership, Inc. is a private registered business that is solely owned and financed by Raj Ravi Khan and his immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the startup capital to 3 major sources.These are the areas we intend generating our startup capital;Generate part of the startup capital from personal savingsSource for soft loans from family members and friendsApply for loan from the bankN.B: We have been able to generate about INRs. 2.5 million (Personal savings INRs. 2 million and soft loan from family members INRs. 500,000) and we are at the final stages of obtaining a loan facility of INRs. 10 million from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.Car Dealership Business Plan – Sustainability and Expansion StrategyThe future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and business structure. If all these factors are missing from a business, then it won’t be too long before the business closes shop.One of our major goals of starting Raj Ravi Khan® Car Dealership, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to retail our wide range of cars a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.