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PDF Editor FAQ

How does Timnit Gebru's dismissal impact Google as a running company?

Look, any threat to resign if your demands are not met is a de facto offer to resign.A threat to quit is a different matter entirely, but if you use the word “resign” instead of “quit”, then it’s an offer.Language matters, as Timnit Gebru should very well know, given her research publications on language.She obviously has an identity politics drum to beat, when it comes to trying to jam political correctness down the throat of any nascent AI system, rather than letting the system decide for itself.You can’t believe that this is not the case, given a reading of her other publications.I have read all of her other publications — if you haven’t, you are not entitled to a professional opinion on whether or not there is an overt agenda expressed in those publications.Language does not work how she seems to think it works in her papers; rather instead of channeling thinking, it constrains thinking.I would say that her over positions in her papers are such that she wants to appear to be preventing channelization; but instead, her true agenda is to very much constrain (and thereby channelize!) the types of conclusions which an AI or machine learning model can produce as a result.To me, this is at least disingenuous.I think her departure from Google hurts Googles reputation — as it was intended to, and as the threat and demands associated with it, made it constitute a threat at all in the first place.But I really don’t think that it impacts Google’s AI work, as a company, going forward.I think the bigger operational problem that Google has is that internal communications get leaked to the press any time someone disagrees with the group sentiment, and thinks they can leak and get away with it.And so far, the people who leak information to the press have successfully “gotten away with it” — in that people have been fired, based on the contents of their internal communications that were leaked.But the people who did the leaking are not being fired, even though it’s a clear violation of their employment confidentiality agreements.I think that’s far more damaging to the Google corporate culture, going forward, than Google getting demands and a resignation threat contingent on those demands not being met.And Google subsequently deciding that it categorically would not meet those demands, and reluctantly accepting the offer of resignation inherent in the threat.If you offer to resign, contingent on demands, you have to be prepared for that resignation being accepted being one of the possible outcomes of the situation you have orchestrated.

Which digital marketing tools do you use?

Oh, there are plenty – I’m not even sure where to start! Here’s my digital marketing toolbox:[math]Analytics[/math]LiveSession for qualitative analytics, session tracking and website optimizationGoogle Analytics for quantitative analyticsUbersuggest for free yet effective SEO researchSenuto for in-depth SEO researchAnswer The Public for finding promising long-tail keywords[math]Social[/math]Kontentino for social media scheduling, analytics and collaborationRawpixel for graphics that stand out from the crowdVSCO for beautiful photo filtersRocketLink for smart retargetingChatbotize for creating Messenger chatbots and boosting your conversational marketing efforts[math]Content[/math]Surfer SEO for creating SEO-friendly contentLudwig.guru for finding the right words[math]Productivity[/math]Harmonizely for managing your meetings in a more efficient wayShared Contacts for Gmail to share contact lists (a life-saver for PR professionals)CloudTalk for optimizing your outbound marketing processesStackfield for smooth internal communication and task managementHope you found this inspiring! :)

What pros and cons are there if we hire an outsourcing company to develop our app?

IT Outsourcing is a growing trend. Just look at how fast IT export, which mostly comprises of outsourcing, is growing in my country.My team Nascenia (http://www.nascenia.com) is one of the prominent outsourcing web and mobile app development company in the country. Having carried out remote development for about five years, we understand what clients are concerned about.Outsourcing has many benefits and some flaws. Should you choose to go for remote, its up to you. Nonetheless, you should make a well informed decision.Pros of outsourcingYou will get large pool of specialized peopleOutsourcing quickly gives you a large number of specialized people. Clients have worked with us for the last five years. We have worked on projects that meet diverse consumer needs. So far my team has completed 53 projects. Currently 35+ software engineers are working on various projects. Such projects includes Ruby on Rails, PHP, Android and iOS based projects. This is true for any outsourcing specialized firm. Specialization reduces development time and cost.You will get the right skillset and experience for your appOutsourcing gives you team with the right experience and skill. Experience is important, but you don't always need the most experienced people. My team has developers with 7+ years of experience in Rails. However, probably your project may not need this much experience. Outsourcing teams tend to have a mix of experience. Since they work on many projects, they become good at different skills. For Ruby on Rails projects, clients normally ask for expertise in Rails, JSON and REST API, Amazon AWS, Heroku, MySQL, MongoDB, PostgreSQL and so on. As developers work on different projects they start building expertise in common skills.You will save time and moneyOutsourcing is all about saving time and money. By handing over development to remote team, you can focus on more priority tasks such as R&D or other core activities. You must have heard that specialization flattens the learning curve. My team has work on location based travelling in Daytripfinder, sports betting in Betting expert, horse management in Horsecount and so on. Now when someone assigns us a project with these areas, we can quickly grasp and develop the application. As in outsourcing contracts, hours spent on development is directly related with cost of development, reduction in time means reduction of cost.Cons of outsourcingYou need to know how to protect your ideaYou should be careful of who you are hiring. Not all the the remote developers are professional and protect your goldmine idea. When sharing anything confidential you should protect your ideas and documents by making the developers sign Non-disclosure agreement. That is what normally our clients do. Sometimes, if client does not have NDA, we provide them mock NDA where they can fill in their name, project name and other details.The development team needs to know how to communicateCommunication and project management style may become a hindrance if you and development team do not click. English is often the most preferred language in international communications. Pay attention how frankly and honestly development team is conveying the message. Again verbal communication is only 93% of overall communication. So make sure whatever the developer is communicating verbally and non-verbally is desirable. Pay attention to the developer's attitude toward work. See if he is understanding your requirements and communicating on time, delivering according to requirements and being frank and honest.If you find the right development partner, benefits of outsourcing will outweigh its downsides and you will a significant leverage over your competitors.

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