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Microsoft Office - is the answer!OK if there ever was a question for me this is the one!I simply don’t know why my brain works in this way, but it does:My eyes and ears feed ideas to my brain and my brain analyses the stuff on its way in. I don’t know why it gives me business ideas, but it always has done and in my mid 30’s it told me that I should be running my own businesses. I grew up in a family where my mum and dad ran their own businesses and I guess this was a big part.It doesn’t always work like that because my son Gideon has developed in a different direction - he studied Chemical Engineering at University and immediately afterwards he started a management career in the finance industry.My daughter wanted to dance and went to dancing school - many years later she got involved in managing a recruitment operation providing nursing expertise on a rota basis. She is now starting her own business in the same environment.Noella my wife runs her own dancing school and lives a life of theatre and dance.SO, WHAT WAS IT THAT LED ME INTO CONTROL OF MY OWN BUSINESSES?At the time I was working as Business Planning Manager for Rank Xerox UK. My role was to develop a new strategy for the field engineering operation. I had previously done this for Olvetti the Italian typewriter company. + for some years I had been UK Director of the Association of Field Service Managers International (this led me into speaking about field service on both sides of the Atlantic. During this period John Bache OBE retired ex-director of IBM UK became my mentor - and later became also a Director of my businesses.------------------------------------------------------------------------------------------------------Confidential Document V6 Example Business plan Prepared for……….The content of this promotion has not been approved by an authorised person within the meaning of the Financial Services and Markets Act 2000. Reliance on this promotion for the purpose of engaging in any investment activity may expose any individual to a significant risk of losing all of the property or other assets invested.This communication is exempt from the general restriction in section 21 of the Financial Services and Markets Act 2000 on the communication of invitations or inducements to engage in investment activity on the grounds that it is made to certified high net worth individuals. A certified high net worth individual is one who satisfies the criteria and who has signed a certificate in the form set out in schedule 5 of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 see attached.If you are in any doubt as to the action to be taken, you are recommended to seek immediately your own personal financial advice from a person authorised under the Financial Services and Markets Act 2000 specialising in advising on the acquisition of shares in unquoted private companies.e-bikes business plan author Richard Grace –follows: 15 pages totalUK e-bikesBusiness PlanA Start-up Business with a winning combination of expertise and circumstantial advantage. This business plan addresses an opportunity to change dramatically the way e-bikes are marketed throughout the UK. Fast enough to become market leader within 2 months. Low start up and running costs lead to significant profitability within 6 months. Growth in UK market expected +30% per annum over next 5 yearsThe rapid route through break even to profitability is driven by a detailed high impact marketing campaign. Entry barriers for copycat competitive attack are built in due to circumstantial advantage.Prepared by:Richard Grace (serial entrepreneur) (www.calfpath.co.uk)The rights to distribute this document are restricted by the confidentiality agreement receivedUk e-bikes Plan index1. The Executive Summary (The idea and business model) p 3-72. The Detailed Business Plan p 8-93. Marketing, Management and Professional Advisors p 10-114. Risk and Opportunity analysis + at risk costs yr 1 p 125. Finance and funding p 13-14Appendix: (Available on request to confirmed interested parties)Appendix 1: CV’sAppendix 2: Financial DataNotes to financial forecastCash Flow Forecast Year 1Balance Sheet at End of Year 1Profit and loss forecast Yrs 1-3Appendix 3 technology explanation and future predictions regarding impact of legislation1. Executive Summary (How THE BUSINESS MODEL “The idea” WAS FORMED)Richard Grace has spent 15 years in corporate management and 25 years as a serial entrepreneur having started and run domestic and international businesses in reprographics, computer consumables, e-commerce and construction markets. For some years Richard has studied the development of the rapidly emerging market for electric bikes worldwide. Using “Google alerts” (key phrase search tool) this tool as formatted auto directs every development in product and markets for e-bikes from all parts of the world direct to Richards inbox.An established market in both man-powered and motorised bicycles has existed for many decades and is mature. Engines have been traditional and all previous powered bikes have attracted taxation and mandatory insurance. The development of electric motors and lithium batteries over recent years have led to the emergence of electric powered bikes as a competitive, attractive, quiet clean and economical alternative to existing transport both for leisure and commuting. Governments have no plan to tax this form of transport currently.Quote from BBC News March 2013-08-01“Millions have been sold in China and the machines are popular in parts of continental Europe - selling about 300,000 a year in Germany and 175,000 in the Netherlands. In the UK sales stand at about 20,000.”The e-bike market is currently growing in the UK at +30% having reached £30-40m pa.This is lagging behind many countries where e-bikes have been adopted faster. This plan addresses the comparative low growth in our market e.g. US market expanding at 60% and proposes a totally new approach to marketing which makes the product easy for consumers to see touch and test in a family orientated low cost environment.Put simply the e-bikes business model is to offer all significant brands at suitable locations where the products can be viewed, sampled tested and compared hands-on.The locations will offer a “family friendly” environment with indoor and outdoor test tracks, café, accessories and expert advice.The first location planned is to be in the North West at Pulford Chester. Close to motorway M56 junction 13. And adjacent to Eaton Hall the home of the Duke of Westminster.Note:Major-General Sir Gerald Cavendish Grosvenor, 6th Duke of Westminster, Bt. KG CB CVO OBE TD CD DL (born 22 December 1951), is the son of Robert George Grosvenor, 5th Duke of Westminster, and his wife Hon. Viola Maud Lyttelton. He is the owner of property company Grosvenor Group.According to the Sunday Times Rich List 2012, the Duke of Westminster is worth £7.35 billion, placing him seventh in the list[1] and making him the richest British-born person. (5 months older than me but considerably more wealthy so-far!)The Pulford location (see CH4 9DG on Google earth) offers 2,500 sq m of indoor space for showroom, cafe and indoor test track/circuit including a short 10-degree incline. Outside will be parking for 50 vehicles and an outdoor test track of two miles including sharp steep incline and long slow incline up and down to the River Dee through farmland. E-bikes and accessories will be offered for sale with expert advice in an environment where the family activities will be offered providing a buying experience for e-bikes unrivalled anywhere else in UK.This approach addresses all the reasons why UK is lagging behind other developed countries in the e-bike market.Stage 2 and following learned information from consumers at the Pulford site site 2 will be opened close to M25 west (A3 junction area – tentative negotiations underway), Future operations in Scotland and Wales should not be ruled out.The approach of providing multiple choice (all leading brands and test facilities) will attract all those interested to visit, spreading the word and leading to total domination of the UK market.Negotiations regarding the Pulford site are at a very advanced stage and investors are being sought to finance this plan. Investors are encouraged to show an active interest in the business development. The ROI / dividend for investors is targeted at 20% per annum leading to full capital payback in 5 years and an ongoing income stream from the market leading company in a market expected to grow by 40% + in the foreseeable future. Of course if the company is sold or floated on the market rewards could be larger.How the idea was bornUK e-bikes is based on a unique idea from Richard Grace. Born from the typical circumstances of luck and interest in the technological advancement of e-bikes throughout the World. In 2005 Richard Grace re-located the family business Garden Structures Ltd design and manufacturing to Lyndale Farm in Pulford Chester. The farm is located adjacent to Grosvenor Estates and borders the River Dee East of Chester City (one of the UK’s premier tourist locations on the Welsh Border).The farm owner George Ashworth is better known to some for his involvement with Bolton Wanderers football club. Due to high competition in his core business (chicken farming), the bird flue scare and his desire to retire George closed down the chicken farming activity and gifted the farm assets to his children.Richard was first to occupy one of the unused buildings for use as Garden Structures Ltd Office and workshop / manufacturing facility. Since 2005 all the other buildings on the site (bar one) have become occupied by a variety of local engineering businesses. In 2009 Richard installed a fixed line telephone system and broadband network on the site after a significant battle with open-reach which culminated in a favourable decision made in the House of Commons. (The site was classed as derelict and did not qualify for fixed line installation).Today only one building remains unoccupied (by far the best one) a 25m * 100m single spans building which can be seen from outer space. A huge shed with full services insulated superbly with vehicle access and parking for 50 + visiting vehicles. This building, which cost £400,000 when first constructed is in virtually unused condition “ready to occupy” and lies at the heart of the Uk, e-bikes marketing idea.An exclusive agreement has been reached between Richard and the Ashworth family for UK e-bikes to occupy this building with immediate effect. (subject to contract)The plan includes minor alterations - some partitioning to create a show and café area + the first e-bikes indoor test track in the UK.Outside a longer test track will be created making use of existing farm tracks and construction of a steep ramp in to demonstrate the increasing power of the modern batteries used to power the highly developed motors currently provided with e-bikes.In a one-stop shop e-bikes UK will offer:1.The widest choice of all brands and models available2.The opportunity to see, touch, feel and test indoor and outdoor these amazing products3.A family orientated environment with off-road parking in a very attractive location + café + expert advice and accessories.In short e-bikes UK will take this fragmented market by storm on opening day planned for November 2013 in time to catch the Christmas marketing opportunity for a very attractive stocking filler.There is no identified uk competition to this proposed facility.The marketing plan will propel UK e-bikes rapidly to critical mass and a commanding position erecting solid barriers to competitive entry.Market research shows potential for over £13m revenue in year 1 At 30% market penetration and expected market growth +30% the annual turnover will exceed £50m before the end of year 5. With total operating costs at under 80% of this profit before tax in 2018 is forecast at £10m .Start-up finance of £350,000 including £50,000 of contingency is needed for Initial stock purchase, modification to the building infrastructure and business infrastructure IT, website, e-commerce facility, Launch PR campaign and consultancy.This plan shows profitability from Month 2 rising as the market grows naturally and UK e-bikes establishes its leading position.2. The Detailed Business PlanAbout the conceptIn UK the e-bike market is immature with few specialist outlets (see The bikes for people who don't cycle) Typically existing bike shops may stock one or two models from a single manufacturer i.e. “traditional dealerships”. The products are not all available on the web where no supplier offers a wide range and price competition is weak.The obvious difficulty with e-commerce is that this emerging product cannot be seen and tested.In order to overcome the “show rooming” effect UK e-bikes will sell at competitive prices from day 1 ensuring that customers are aware of full after sales service and accessory availability from one source without a threat from Amazon, ebay and other large e-commerce outlets. This must remain a fundamental part of the business strategy.Since Greenhouse published their predictions and review of the world e-bike market in 2010 the market has outstripped their predictions and there are estimated to be 50 million e-bikes on the worlds roads today, although only a tiny proportion of this is here in the UK it is estimated that uk-ebikes has the real potential to sell £15 million value in year 1 and up to £100 million value in year 5. Truly astounding potential to sell a developed reliable and proven life style orientated product.To re-cap on the model:·UK e-bikes has a consequential advantage over all other e-bike suppliers in UK at start-up·The existence of the premises arrangement is the key·The market exists and all research confirms a significant “hole”Market Data (source RJG research)Market £m currentGrowth fcast %Units p/a CurrentUnits p/a 2018 fcastChina109,000,00015,000,000Germany48020300,000500,000Holland28030175,000300,000UK403529,00083,000US1954567,000670,000The total annual revenue forecast from uk e-bike sales in 2018 is estimated at £133 million.Once successful in the first location the directors can reproduce the effect in South, Scotland and Wales giving full UK access to UK-e-bikes winning concept3. Marketing Management and Professional AdvisorsMarketing the company will be carried out by press releases, email programmes, web and social media. Consultants have been identified specialising in each of these areas and a budget included in the financial forecasts.ManagementAn experienced manager will be sought immediately (not yet identified) to lead the operation with experience in retail of similar products (Ex Halfords top store manager would fit the bill). Investors are expected to take an active interest in the business as appropriate to their availability and potential to add expertise.Professional AdvisorsDavid Henshaw (the market in UK for electric bikes)Writer and editor – specialised in folding bikes since 1993 and electric bikes since 1999 published “Electric Bikes” in 2010. Owns and manages the database of worldwide electric bike manufacturers. Has contacts and knowledge of the market and relevant press.Gary Jones (Law)Gary Jones of Weightmans (one of the North West’s Leading Corporate Lawyers) is advising on all aspects of the start-up and investor plans.Richard GraceRichard as author of the plan is taking a current very active role in development, expects to invest some £35K however does not wish to take an active role in day-to-day management of the business. (Due to other direct hands on commitments in his fast growing Garden Structures business).Richard is prepared and would like to consult on all aspects after sale service. Has very significant experience in this area including organisation of spares, servicing, maintenance plans, customer satisfaction monitoring etc.Jonathan BellisConstruction Project Management Consultant and Chartered Environmentalist. Advisor on premises alteration, site safety and track construction and environmental issues.Darren JohnsonDarren is an SC Cleared I.T. professional with 29 years I.T. experience covering Aerospace, Banking, Insurance, Manufacturing, Sales, Hire, Police and Software Houses.He has extensive knowledge in Payment Systems, Management Information Systems and Process Management.Professional advice strategyUK e-bikes will continue the strategy of taking professional advice on where necessary in this fast moving business. It is envisaged that Finance, Marketing and Internet / IT will be key issues.4. Risk and opportunity analysisCompetitive company appears using same model.Unlikely due to cost of establishing premises and test track before uk-e-bikes achieves dominationTarget market will not respondSome risk but research suggests lowMen in Lycra brigade will objectThey are getting older and will change their mindsInternet sales / “show rooming” will take biggest share of market.Mitigated by uk-ebikes low operating cost strategyNote: Potential buyers have been research questioned and are keen to visit the centre when open almost 100%. The target market is all but in particular commuters and outdoor types who don’t want to peddle hard.Marketing promotion and IT consultancy cost Yr1Marketing Budget£Website Development£10,000Public Relations Consultancy£10,000Email Programme ongoing “returnpath”£10,000Subtotal£30000Software development and consultancy£20,000Total£50,000The marketing plan will be implemented and results carefully measured. The majority of sales will be made in house or by e-commerce payment will taken predominantly by card or direct bank transfer. Accounts will be kept up to date.5. Forecasts / FUNDING and Financial DataSales ForecastThe sales forecast is based on a 30% penetration of the growing target market in the first ten months. This is supported by experience gained from similar projects marketed in the same way.Cash Flow ProjectionsThe cash flow projections for year 1 (see Appendix 2) show that after the £350,000 cash input from Investor funds and the business will be generating positive cashflow from month 3. A contingency of £55,000 is built in.Profit and Loss Account £ millionsThe company expects to make a substantial pre-tax profit in the first billing year of £2.32m (see Appendix 2 and the summary table below).Projected P/L account in Years 1 to 3 (£m)Year 1Year 2Year 3Turnover£14.40£21.60£32.40Cost of Sales£10.08£15.12£22.68Gross Profit£4.32£6.48£9.72Less Expenses£2.0£2.5£3.0Profit Before Tax£2.32£3.98£6.72- Startup costs£0.3£0.0£0.0Balance SheetThe balance sheet at the end of year 1 (see Appendix 2) shows a healthy surplus of current assets over current liabilities.1.Financing RequirementsFunds Required and TimingThe major investments to make are in stock, marketing and IT infrastructure. The building is available without long-term commitment, without necessity to spend hugely on alteration. The initial layout and design of internals and tracks is done with the help of David and Jon The immediate expenditure is detailed and shown in the cashflow first four months. (see appendix 2)Funding OptionsVenture capitalCrowd fundingContact based private equitySupplier Credit (possible from some suppliers tested)Target funding required £350,000 including £50,000 contingencySummaryA winning idea in a fast growing market driven by people who don’t want to peddle. Lithium batteries are improving in power to weight ratio driven by both the Green thing, the growth in electric vehicles as a whole and last but not least it is a combination of circumstance luck, innovative thinking, understanding human behaviour and simple analysis over time.Business plan written and devised by Richard Grace serial entrepreneur and author of many winning plans over the last 40 years.Further info and contact detail:Anyone interested in funding or participation should contact Richard Grace or Gary Jones for more information and to register interest formally.Email [email protected] mob 07811 322967 Office 01244 679502Ends – second and third documents “legal requirements” attached to same emailRichard Grace - Retired Serial Entrepreneur - UK Pinterest ExpertThats it - Just a few clicks! + one more right here!Pinterest for Business Marketing Expert UK Specialist