Fax Cover Sheet. Forms Set 1: Fill & Download for Free

I was in college in the early ‘80s, and in the summers, from 1982 to 1985, I did clerical work in the Division of Forest Resources, State of North Carolina.I had an unconstructed turquoise linen suit that looked a lot like this:plus some long floral skirts and a wardrobe of plain silk T-shirts (the kind with the button at the back of the neck). I wore pantyhose every day in the North Carolina summer. I was a student and lived most of the year in Keds, so I owned one (1) pair of black leather pumps.If I was working reception, I would sit at the front desk and work the switchboard; this is a movie prop, but the switchboard I used looked almost exactly like this:except that each button had a space beside it for a name (typed on cardstock and painstakingly cut out with scissors and threaded into a tiny slot).If I wasn’t on reception, I did a ton of filing. (No photos for that — all the supplies and equipment looked pretty much exactly the same way they look today.) I was a temp, and people loved to have me take care of their filing backlog, so they would hand me a stack of like 600 documents to be filed alphabetically by name, and I would pre-alphabetize them using a sorter: like a set of slots - ABC in the first slot, DEF in the second, and so on, and then you’d take the ABC section and put it in more precise alpha order.Most of our typewriters were standard IBM Selectrics:This was not state of the art in the early 80s, but government offices don’t buy new equipment very often. See the silver ball with the black top? That had all the letters on it. The black top could be snapped off so you could replace your regular ball with an italic ball or a cursive ball for different typefaces. The orange thing is a strip of dry correction rub-off; if you made a mistake, you’d backspace to it, flip a lever from ‘type’ to ‘correct,’ and type the wrong letter again, and it would cover it with white stuff, and then you’d type the correct letter over it. (I used to make fewer mistakes back when correcting them was that much trouble.)Something you may not know about those machines is how heavy they were — I could barely lift one. If you set them on a piece of furniture that was less than solid (like a metal typewriter stand), the vibration of each letter would send a BANG! through the furniture that you could feel in the floor.We had one fancy Selectric with memory. You would put in a memory card and type your document, and then you could keep inserting sheets of paper and hitting Type and creating new copies of the same document. This was how we did form letters: manually type the recipient address, then use the memory card to type out the rest of the letter.Sometimes we made copies using layers: original, sheet of carbon paper, sheet of pink paper for the first copy, another sheet of carbon paper, sheet of yellow paper for the second copy …We did have a copier. There was, of course, no way to feed documents in; you placed them face down on the glass, one at a time. The thing that covered the glass wasn’t rigid the way they are today, but a thick flap of some kind of flexible plastic, so switching out the original was much slower than it is now — luckily, making the copy was also much slower. I mastered a rhythm of flip-cover, replace-original, flip-cover, press-Copy, pick-up-next-original, with machinelike perfection. There was a sort of music to it.There wasn’t quiiiiite enough work to keep everybody busy, but (though layoffs were rare in those days and government jobs were considered very secure) your place in the office hierarchy depended partly on how busy you could appear, so there was fierce infighting for certain tasks. I was an outsider to the politics and would sometimes get caught in the fighting — I learned that you certainly couldn’t spot a bunch of documents in a “to file” box and just go ahead and file them, because the owner might be saving them to keep herself busy for an entire week.There was no cafeteria in our building, and parking was pretty far away, so we would walk down to the capitol plaza (again, in our panty hose in the North Carolina summer) to get our lunch. I remember two places fondly: a Chinese quick-service place that would have only three dishes on the menu, and a good Southern meat-and-three-sides place.No water bottles in those days, and our particular office didn’t have a water cooler — you didn’t expect to have a drink at your desk; if you were thirsty, you got up and went to the water fountain. There must have been coffee, but since I didn’t drink it yet, I don’t remember where they kept it or who made it.There was one guy named Ted who was known to be “a flirt,” which was code for “do not let him get you in a private place alone.” I put on a farce of being completely oblivious to double entendre, which worked because I was so young, so whatever he might say, I would give him a wide-eyed look and say, “Sorry?” which kept me out of a lot of really uncomfortable conversations. As a receptionist I learned that I would almost always have to page Ted when he got a phone call, and I would make bets with myself as to which woman’s office he would pick up from.[editing to add] I just remembered this: We spent so much time on getting information from one place to another. There was no email — there was no fax — I don’t even remember FedEx. There was phone, and postal mail, and then there were pages who worked the whole capital area and would carry urgent messages from one office to another. Confidential messages would be taped shut, but ordinary messages were just closed with thread.(I see these envelopes are still sold — wonder if people are still using them?)

Practical planning tips:Use Google spreadsheets or other shared software. To stay organized, use this religiously. This also saves you stress knowing all your thoughts and open to-do's are in one place.Use various online and offline resources. There are great reviews, forums and books (e.g. Bridal Bargains - http://www.amazon.com/Bridal-Bargains-Throwing-Fantastic-Realistic/dp/1889392391/ref=sr_1_1?s=books&ie=UTF8&qid=1299730400&sr=1-1 - does a good job helping you navigate new brands and not be ripped off; I haven't read it in over 5 years, but I learned a lot of wedding planning tips from it)Consider hiring a wedding planner or day-of coordinator. The rest of this answer assumes you are doing most of the planning yourself.For all vendors, be sure to keep contact info, cell phone numbers handy and get everything in writing and follow-up regularly, especially the month before to re-confirm the details.More important things to remember throughout the planning process:It is your wedding. The two of you should make the final calls.It is just one day (or at most a week celebration). You spend a lot of time planning for the big day, but what's more important is preparing for your marriage. Think of the issues which come up as preparation for far more serious life challenges in the future.Being engaged is a special, brief time. Don't forget to enjoy this period of your relationship. One day you won't be able to imagine what it's like not to be married.I. First things first: At its core, a wedding is an event (or series of events) with the end goal of celebrating you, your fiance and your decision to tie the knot. Basic event planning steps are where you should start:Size: Discuss with your fiance how large of a wedding you'd like. Consider other weddings you've attended. Less than 100 is fairly intimate and you're likely to get to talk to everyone at least once. More than 200 is large enough where you won't actually talk to everyone. Discuss any constraints you'd like to put (e.g. if your fiance hasn't already heard of the family friend today, the family friend is ineligible to be invited). Todo: Make a list of everyone you will definitely invite ("A list") and others you would like to invite if you have space ("B list"). Force your fiance and all of your parents to do the same. Do this on a shared Google spreadsheet or similar and give yourself time to let the old friends spring back into memory.Vision: Discuss the overall vision with your fiance. Even those who haven't planned their weddings since childhood have likes and dislikes when it comes to their own weddings. Figure out the structure (is it multiple days? a single day? local? at some faraway destination?) and each of you should choose 3 things you absolutely want to have done well (e.g. great food, perfect dress, open bar). It's a good idea to keep some document (tab in that Google spreadsheet) to capture other special ideas you guys have.Budget: Discuss what you can spend, who else is contributing to figure out your overall budget. Weddings can vary vastly in cost depending on city (coastal cities can be >50% more expensive than in middle of the US) and your taste.II. Location & Date: With your vision, guest count range (estimate your invitee to attendee ratio which can be anywhere from 50-95%) and budget, start to solidify the types of wedding venue you want. Questions to ask yourself:Local or destination: Local is easier to plan, destination is more interesting and a decent way to force your guest list to a smaller size.Single site or multiple: Do you want your ceremony and reception to be at the same place or not? Are there other events (e.g. tea ceremony) which you need to hold during the wedding day?Indoor or outdoor: Time of year and location obviously a factor.Over 250 people or under: At a certain size, your choices become limited to large venues like dedicated wedding/event centers, large hotels or convention centers. Under about 250, you can consider less typical event venues like local restaurants, wineries, zoos, museums, schools, gardens, etc.Anything special you're looking for: a view of the ocean, a place where all guests can equally see the dance floor, a city view, a place you can overhaul entirely, a place with special meaning in your lives, etc.Do your research online, look at pictures of actual weddings from the place and then make appointments in blocks so you can spend a few days and hit a lot of places. If you're calling a non-traditional wedding venue, you should consider getting rental quotes on the phone without saying your are planning a wedding (call it a family reunion or other celebration) to avoid the wedding inflation. When you visit, bring a camera to take pictures to help you remember the sites.Once you have a short list, here are factors to consider when choosing and booking a location and date:Fees: Dig deep on the requirements. Some places require you use their coordinators. Others charge you a per person cake cutting fee. Many limit your choice of vendors.Size & layout: How many can be accommodated? Do you have buffer if your guest list balloons? Do you want a dance floor? Think through the things you'd want and what space requirements they'd have: e.g. slideshow (will it be dark enough in the room, is there room for screens large enough plus projection), a photo booth station, a 14-piece band, etc.? What would the layout of tables be and is it what you're looking for? Will the place photograph well?Date: What is available? Will these dates work for everyone (does it conflict with family members' graduations? other friends' weddings? any must-have vendors)? Note that Sunday weddings can be harder for traveling guests but can be cheaper; weekday weddings are even harder for guests and even cheaper for you.Book the place(s) with the required deposit. Be sure to actually read the rental agreement before you sign (and ask for edits and changes based on any special needs) and keep copies of it, contact info of the person at the venue and copies of your deposit receipt handy. Remember that your wedding, as special as it will be, is one of potentially hundreds of events the site is handling in a year. You (or your wedding planner) need to be responsible for following-up and keeping the site and your other vendors on point.III. Wedding Dress: For better or worse, the wedding dress industry is not nice to consumers. Brides are not that cost sensitive and unfamiliar with brands -- so they are a gold mine. Often dresses are not made until you and a bunch of others around the world order them, so that's why you hear about the notoriously long lead times and "rush orders" for dresses needed in less than 6 months. Factors to consider:Budget: You will wear this dress for maybe 12 hours or so, but it will be in a lot of photographs. Decide how much you are willing to spend and don't forget all the pieces you'll need to put the look together including the dress, alterations, shoes, undergarments, veil, other hair pieces, wraps/shawls, make-up, hair updo, cleaning the dress afterwards, etc.Styles: Get the bridal magazines, look online. When you go to stores, try on styles you weren't considering, you will likely be surprised as you most likely haven't ever seen a wedding dress on. Don't be surprised if most places require appointments and an assistant who suggests dresses versus let you browse. Often stores cut out brand labels and dress model numbers so you can't compare prices easily (evil, I know). Bring friends, relatives who will be helpful only. Take pictures if the stores let you.Timing: Check on the rush order timing, and as excited as you might be about your wedding date, I recommend you tell them your wedding date is 4 weeks earlier than it actually is to ensure on-time delivery.Alterations: See if the store requires in-store alterations. Wedding gowns aren't easy to alter well given the materials and complexity of some dresses, especially strapless dresses. Budget time for alterations as well as hundreds of dollars.Accessories: As you will know by now, all things "wedding" related cost more. Consider looking for accessories outside a bridal salon or borrow from friends if you don't want to spend hundreds on a veil.Cleaning: Depending what you do with your dress afterwards, you can have it dry cleaned and/or packaged in an archival box.Make-up & hair: Research make-up and hair options. Some people hire professionals to come to wherever they are getting ready; others go to a beauty salon. Consider whether bridesmaids and mothers will need professional services too. Some make-up artists stay with you during the day to help do touch-ups or hairdo changes.IV. Bridal party apparel:Bridesmaids dresses require some lead-time too, but usually not as much. Typically bridesmaids pay for their own dresses, but you can cover the expense if you wish. Work with your bridesmaids or have your maid of honor lead the coordination. Make the final call yourself in case of conflicts. Several stores have gotten into creating wedding apparel, e.g. J.Crew. Stores like rkbridal.com in New York offer online/fax orders and price matching.For men, tuxedo rentals are fairly flexible and many nationwide chains make it easy to get measurements taken. Do take special care to have folks pick up their tuxes at least a day in advance and they must try the tux on in the store in the fairly likely case there are sizing issues. (To be convinced, read my review of Men's Warehouse at http://www.yelp.com/list/my-wedding-palo-alto.)V. CateringFood: Decide what type of food and banquet style you want. You could serve lunch or dinner, or just have cocktail hour or a light brunch. Buffets are not any cheaper than plated food, but require fewer servers, yield hotter/fresher food and require space on your floor layout. Plated meals can feel more formal and be easier for guests. Food stations are good for lighter receptions but can be sufficiently heavy and interestingly diverse compared to a more tranditional meal. Do a tasting if you can.Fees: Caterers have lots of hidden fees, most notably the service fee which usually starts at 18%. Investigate staffing fees, rentals for tables, chairs, chair covers, linens, flatware, dinnerware, glassware, etc.VI. Cake: Some caterers or locations (e.g. hotels) can provide your cake. Definitely do a cake tasting though often with cakes of height, the density required as well as how long they have to be left out can make them taste bad. This is definitely not a rule as I was happy to find my wedding cake at a regular bakery which does delicious wedding cakes, though they book up fast. As a cost-saving measure, you can have extra sheet cake of the same type of cake made. The cake, once cut up, looks pretty unrecognizable, so the sheet cake might even look better. Watch out for the cake cutting fee on top.VII. Florist: Florists range from those who provide you with specific arrangements to people who are more event designers who can help you build out the decoration and look & feel of your ceremony and banquet tables. There's been some recent trends to get more creative than flowers for reception centerpieces -- rocks, potted arrangements, fruit, your favorite memorabilia or photos and other ideas can also be used.VIII.Invitations & Collateral: There are numerous online resources for creating invitations, programs, placecards, table cards and anything else you need printed for your wedding. A friend found artists on Etsy.com who would do custom designs for you and send you the files you need to get their logos, special fonts printed elsewhere. You can also use offline stationary, greeting card (e.g. Paper Source, Papyrus) or crafts stores (e.g. Michael's) to get invitations created.Tips: Personally, I think having consistent design throughout all your printed materials brings cohesion and polish to your wedding. That includes color choices, fonts, graphical elements, paper choice, etc. FedEx Kinkos can cut a stack of paper for around $1 per cut, so please do not waste time cutting your own invitations if you just need basic straight lines. Use a Google form or other form to collect updated mailing addresses; consider doing RSVPs online or save-the-dates online to save paper. If you mail RSVP cards, consider writing in light pencil a unique # that corresponds with each invitee in case someone doesn't properly fill out their name and you can't associate the RSVP card to the recipient. Obviously maintain a spreadsheet of RSVPs and make sure your RSVP cards include all the fields you need to provide the caterers with the info you need to give them (e.g. a couple wants chicken and fish, do you need to know which the wife wants vs which the husband wants for their placecards?).I'll call out wedding favors here since it fits as one of the things you will be physically handing out. If you have a theme, brainstorm what would be fun and creative. For the sake of the environment, before you buy 200 trinkets, think about what guests would actually want, use and keep.IX. Photographer & Videographer: After a wedding, besides your fond memories and funny stories, the photos and videos are what are lasting. Having an edited small set of photos and/or videos which highlight the day is priceless, both for the two of you as a couple, your parents, and also to your future children. Browse these vendors' online portfolios, ask friends to see their wedding albums and videos and find someone whose style you like. Note that even cheap ($1-3K) photographers may be terrible and no better than your amateur SLR-lugging photographer friends. So make sure you see some images which make you feel an emotion, awe you or otherwise make some good lasting impression on you. Consider hiring photographers and videographers who have worked with each other so they are used to each other and don't get in each other's way.Tip: Formal wedding albums are very expensive (many hundreds of dollars) given the archival quality of the book and binding. Unless you definitely want one, consider going with a photographer which doesn't force a package deal with it upfront. You may find after the wedding that you weren't sure what you were thinking spending all the money you did for the wedding; plus you realize you'd have to require white gloves for people to actually view your album. Instead, if you can get the digital copies, make a cheaper flip book for your coffee table.X. Entertainment: This can be your friend with a great iTunes playlist and nice speaker system to a DJ or a live band or two (perhaps different for your ceremony, cocktail hour and post-dinner dancing). Be wary of using house speakers for sound unless you've tested it out while the room is filled with talking guests. Often these systems are weak and made for background elevator music. Consider who will be your emcee -- a friend, the DJ or lead singer of your band. Provide clear instructions on the style you want (e.g. funny, raucous, stand-up comedian, etc.) and how self-promotional they should be. If they are doing your introductions, be sure to provide pronunciation guides for your wedding party.For your ceremony, do be sure people will be able to hear the officiant, you, your fiance and any musicians or speakers. You may be a little shy, but it isn't that fun to watch a wedding where you can't hear anything. Similarly think through the seating plan if that within your control to ensure people can see well.XI. Transportation: Map out all the relevant locations for your wedding day -- from where you, your fiance, parents, wedding party members will stay the night before, where everyone will get ready, where everyone will meet, when folks need to arrive for photos, the ceremony, in-between photos, the reception, etc. Figure out who is transporting themselves and whose transportation you care about and decide whether you will hire limos, shuttles or other transportation, or work with friends to chauffeur you around.XII. Rings: If you have an engagement ring, look for a wedding band which will complement it. Men's bands tend to be thicker and thicker bands need to be slightly larger that thinner bands for comfort. Consider engraving something special inside your bands. Allow for time for re-sizing when ordering.XIII. Personal details: Having been involved in many wedding and attended countless others, I strongly recommend you continually consider how to make your wedding day yours. Not for the goal of outshining other weddings, but to make sure it's a day that is about you, not what a typical wedding has to be since you are the ones shelling out the time and money. I've seen some nice personal touches, e.g. game lovers had guests do various brain teasers in a table competition. It's hard to think of these personalized details, so keep that running list of brainstormed ideas and ask your closest friends for thoughts on what makes the two of you unique.Day-Of coordinationHaving run day-of coordination many times, I'll have to write another answer on how to make sure your wedding runs smoothly as this one is long enough.

Startups 101: How to Create a Business PlanThe first thing you need to do is create an executive summary and a mission statement.After that, you need to study your market, compare yourself to your competition, create a share structure, outline financials, and fill out the rest of the pertinent data like the other people suggest.Below is an example of the last executive summary and mission statement that I created for a company I was planning to launch earlier this year.Since I own the company, wrote this from scratch, and decided that I will not be launching this product, I decided to share. (Yes, it is heavily focused on marketing, but that's my primary expertise, if I'm even somewhat good at it... Who in the world knows...)I worked with a Product CEO and operated as the COO at this company and recruited a highly talented team, however the Product CEO decided to part ways so we scrapped the business.Also, you may not want to make a public benefit company unless you already have investors you can turn to for sure who don't care what kind of business you own. If you are seeking to raise money from venture capital, then it is highly unlikely that they will invest into your model.1.0 EXECUTIVE SUMMARYCompany Name | Tagline | An American Public Benefit Company Founded in February of 2013, (“SE”) features contemporary women’s fashions specializing in comfort, fit and sexiness, established by a diverse group of individuals, led by the C.E.O. Ms. Lee.SE holds idealistic aspirations of giving back to the underprivileged, creates American Jobs and gives back to the community, while keeping the clientele engaged through social interactionsSE provides:• A Philanthropic Vision.• Patriotism.• Quality Clothing.• Best Styles for women of the 21st Century.• Quality Content.• An Interactive Community.SE’s innovative design and marketing team constructs visionary product campaigns and strategies, designed to push SE to the forefront of the industry.Derived from the fictional character, Sophia Serrano, from the film Open Your Eyes, SE’s inspiration is characterized by Sophia’s radiant qualities of being: positive, down-to earth, original, mysterious, sexy, and guileless in a perfect world.Sophia is the “ideal” woman because not only is she divine in nature, she is able to cope through the greatest obstacles that obstruct her from her path. Simultaneously, Sophia is so unique, she makes a man follow her into the afterlife of his dreams. Not only did she (tagline) in the real world, she left him in need of her in the afterlife.SE wants other fashion brands and the world to know that everyone in this world matters, no matter your race, ethnicity, financial background or country of origin.SE empowers people to make a difference by:• Helping the Underprivileged Children of America.• Creating American Jobs.• Providing a more Eco-Friendly environment.All of SE’s products are made in the United States, providing more opportunities to influence economic growth.SE ensures no usable fabric goes to waste by collecting all the scraps of fabrics and donating the items to (charity), with the sole intent to create exclusive items, blankets, or articles of clothing for the less fortunate. In addition, SE donates 10% of all sales to (charity) , to help feed, clothe, and provide shelter for the less fortunate.SE plans to take a creative approach to branding and marketing the company.Not only will SE use traditional methods of marketing, such as mailing clothes to celebrities, look books to bloggers and editors, buying editorial spots, sponsoring events, and advertising online, SE will take grass root efforts to the next level in attracting hits to the website, along with social media to keep the clientele engaged.Sending celebrities, fashion editors and bloggers free gifts never guarantees the promotion of an item, so SE has decided to implement a revenue sharing program with its clothing. Each individual influencer will have a personalized URL to direct their clients to SE’s website. Each purchase made within thirty days by the referral of an “influencer” will generate an earnings check of $25 to the referrer. Checks will be cut once the accumulated balance reaches $300, or can be exchanged to store credit.SE will seek out make up artists, photographers, stylists, and other professionals within the fashion industry to provide an opportunity to earn an extra source of income through its revenue sharing program. SE will also provide clothing to stylists, to have featured in editorial along with video content.SE’s grassroots efforts will take place in the form of carefully selected event sponsorships. Through event sponsorships, models will be showcased wearing the SE product through a trade booth. SE will take pictures of celebrities who try on the products and feature blog posts through social media efforts of the celebrities, while distributing the highly sought out images to fashion bloggers. SE will then pass out $10 SE Clothing Branded Gift Cards to people who fit the role of the target consumer of the brand at the event. Initially, 50,000 gift cards will be made for distribution within the first year, of which we expect at least 25,000 to visit the website URL.SE will implement a referral based program, where if a friend is referred to purchase an item through the SE website through their email or social media link within 30 days, the customer will have the choice to have one of the following occur:• $25 will be credited to the referrer’s account for Future Purchases.• $25 will be donated to the referrer’s Charity of Choice.The referee will also receive $10 credited off their first purchase. Studies indicate that 1 out of every 3 customers will refer their friends to a site that they trust and enjoy.SE will partner with publishers and affiliates such as Google Affiliate, Commission Junction, Avantlink, Affiliate Window, Webgains, Pepperjam, Integrate, Etc. to allow professionals to earn a profit by referring their clientele to purchase items from SE.In order to create better organic SEO (Search Engine Optimization) results to guide more online traffic to the website, SE will carry lines of both popular name brand and up-and-coming American Made products by other designers, such as Nasty Gal, Diesel, Ralph Lauren, Armani, Etc. In order to acquire the product necessary, SE will create a strategic partnership with its manufacturer to sell their excess inventory.Once new customers visit the SE site, they will be given an opportunity to register on the site to claim their $10 credit. Through registration, information such as the customer’s name, email address, phone number, address, and social media profiles will be gathered.Once the customer registers, they will be able to access the site. A welcome email will be sent to the customer within one day, welcoming them to the site. Within 5-7 business days, a letter stating SE’s appreciation of the customer with an outline of the brand’s philanthropic vision will be physically mailed to the customer on company letterhead and hand signed by the C.E.O., Ms. Lee. The customer will then be emailed, informing them that their gift card will expire in 30 days, 3 weeks, 15 days, 7 days, 3 days, 2 days, and a final offer email. This cycle will repeat for another 30 days for a total of 60 days, which will trigger a sense of urgency within purchasing an item within the allotted timeframe.SE will engage with customers by providing the first few sentences of educational content through email, while providing links to the blogging section of the website to read the full article, along with social media efforts on Pinterest, Facebook, Twitter, DeviantART, Tumblr, Google+, Polyvore, Wanelo, Quora, Lyst, Etc. to build trust with the clientele, and keep them engaged with the brand. SE will track user activity through analytic services provided by Kissmetrics to measure which campaigns work best, to better understand our audience.SE will influence increases in transaction sizes by donating one item to charity for every $300 spent in a single transaction. Not only would revenues increase, the philanthropic vision would accelerate to creating a bigger influence to society, which in turn will create a better image for the brand.SE will have a section on the site where users can upload images of their new purchases, how they pair their outfits, provide feedback to others, and like other consumer’s styles, creating an engaged society of buyers who become advocates and prosumers of the brand.SE will begin sales on the retail website, then slowly trickle into many online boutique stores, physical boutique stores, then into major department stores. Since bulk purchases from vendors decrease manufacturing costs, the business model is extremely scalable. As SE becomes a more established brand, price increases will be implemented in 10% increments per season, increasing profit margins while manufacturing costs decrease.SE will create separate databases for consumers who have at least purchased one item and another database for loyal consumers. In regard to the database of consumers who have purchased, collateral material providing a promo code for a promotional discount will physically be mailed to the clients two weeks prior to an anniversary or holiday sale, to provide exclusive access to the promotion. SE will randomly select users from the loyal consumer database to provide a free gift with purchase, expedited or free shipping, and various other promotional tools to reward brand loyalty.Once SE establishes a loyal client base, verticals will be integrated one product at a time in minimal quantities, initially to test the market to see how well the product does. Verticals will range from products such as cosmetics, shoes, handbags, hats, stockings, scarves, jewelry, and other womenswear based products.Led by C.E.O. Ms. Lee, SE has hand selected a managerial team of 8 creative unique individuals to grasp a portion of the $500+ billion dollar market by creating quality content, negotiating with vendors, managing finances, and laying out the long term growth of the company, all while creating beautiful product.10 years from now, in the year 2023, SE plans to be acquired by LVMH, PPR, Richemont, Valentino Fashion Group, The Aeffe Group, Puig, Diesel, Phillips-Van Huesen, Hermes, Liz Claiborne, Inditex, The Arcadia Group, or Aurora Fashion for a strike price of $300 million. SE is currently seeking seed financing in the amount of $275,000 to be used to cover manufacturing, marketing, legal and operational expenses to establish the brand.MISSION STATEMENTUnited together, SE’s commitments to society are as follows:#1. To Mother Earth:We vow to make sure that no usable fabric is wasted. All usable scrap material will be recycled into specialty items, blankets or created into articles of clothing for the less fortunate.#2. To Our Nation:We vow to Shop American. We vow to only manufacture our product in America. We are creating American jobs and doing our part in rebuilding the American economy.#3. To Our World:We vow to take a stance against child labor. We take a stance against the Chinese sweatshops with hazardous work conditions.#4. To The Less Fortunate:We vow to provide food, clothing, and shelter for children who are unable to take care of themselves, especially the ones right here at home.#5. To Our Customers:We vow to make sure you feel beautiful and (tagline). We vow to create the sexiest, most reliable products made from the best material we can find. We will provide the best fit possible. We will listen to your opinions and make decisions based off of your feedback. Your voice will be heard.#6. To Our Design PartnersWe vow to provide our client base accessibility to your designs to increase your exposure in the market place. Whether you are a small designer who is just beginning or an established brand, there is a place here for you to showcase your items, as long as the product is manufactured here in America.#7. To Our Employees:We vow to bring the jobs back home and provide fair wages. We vow to provide a fun and friendly stress-free work environment.#8. To Our Shareholders:We vow to provide you a seat on our board. We vow to listen to your expertise. We vow to provide returns in a timely manner. We vow to fulfill your philanthropic vision.Oh, it might be in your best interest to include a mind map as well.The first five pages should include the following information:BUSINESS DEVELOPMENT PLANMARCH 2013****** CONFIDENTIALITY & DISCLOSURE NOTICE ******IMPORTANT: This document is for information purposes only and sent at your request and is covered by the Electronic Communications Privacy Act 18 U.S.C. 2510‐2521. This is neither a solicitation of investment nor an offer to sell and/or buy securities. This communication may contain non‐public, private, confidential or legally privileged information and documents intended for the sole use of the designated recipient(s). The unlawful interception, use or disclosure of such information is strictly prohibited under the applicable laws of the U.S.A. and the State of Nevada. Any review, retransmission, dissemination or other use of, or taking of any action in reliance upon this information by persons/entities other than the intended recipient is prohibited. If you received this document and / or a transmission of this document in error, delete any electronic copies of this document and / or return this document to (Name, Address)CONFIDENTIALITY & DISCLOSURE NOTICEIMPORTANT: This document is for information purposes only and sent at your request and is covered by the Electronic Communications Privacy Act 18 U.S.C. 2510-2521. This is neither a solicitation of investment nor an offer to sell and/or buy securities. This communication may contain non-public, private, confidential or legally privileged information and documents intended for the sole use of the designated recipient(s). The unlawful interception, use or disclosure of such information is strictly prohibited under the applicable laws of the U.S.A. and the State of California. Any review, retransmission, dissemination or other use of, or taking of any action in reliance upon this information by persons/entities other than the intended recipient is prohibited. If you received this document and / or a transmission of this document in error, delete any electronic copies of this document and / or return this document to (Name, Address)CONFIDENTIALITY AGREEMENTThe undersigned reader acknowledges that the information provided within this Business Development Plan (“BDP”) is confidential; therefore, reader agrees not to disclose it without the express written permission of SE.It is acknowledged by reader that information to be furnished in this BDP is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to SE and other sources identified herein. The information, estimates and projections contained herein have been prepared by SE in good faith and on a basis believed to be reasonable; such estimates and projections involve significant elements of subjective judgment and analysis. No representation or warranty, expressed or implied, can be made as to the accuracy or completeness of such information, and nothing contained in this BDP is, or shall be relied upon as, a promise or representation as to the past or the future. This BDP is submitted in connection with the evaluation of a potential transaction and may not be reproduced or used, in whole or in part, for any other purpose.Upon request, this document is to be immediately returned SE,.___________________Signature___________________Name (typed or printed)___________________DateThis is a Business Development Plan. It does not imply an offering of securitiesFORWARD LOOKING STATEMENTThis document may contain certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, but not limited to, statements as to future operating results and plans that involve risks and uncertainties. We use words such as “expects”, “anticipates”, “believes”, “estimates”, the negative of these terms and similar expressions to identify forward looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to differ materially from any future results, performance or achievements expressed or implied by those projected in the forward-looking statements for any reason. References herein to “the Company,” “we,” “our,” “us” and similar words or phrases are references to SE, and/or its subsidiaries, unless the context otherwise requires.CONTACT INFORMATIONInquiries may be directed to the appropriate party below:Leonard KimCOOSEAddress:Phone:Fax:Email:The Table of contents should include the following information that no one, aside from analysts read:TABLE OF CONTENTS1.0 EXECUTIVE SUMMARY1.1 OBJECTIVES1.2 MISSION1.3 KEYS TO SUCCESS2.0 COMPANY SUMMARY2.1 CAPITALIZATION SUMMARY2.2 COMPANY LOCATIONS AND FACILITIES.3.0 PRODUCTS AND SERVICES3.1 THE SE TECHNOLOGY3.2 COMPETITIVE COMPARISON3.3 MARKETING MATERIAL3.4 TECHNOLOGY FULFILLMENT3.5 FUTURE PRODUCTS AND SERVICES4.0 MARKET ANALYSIS SUMMARY4.1 MARKET SEGMENTATION4.2 TARGET MARKET SEGMENT STRATEGY4.2.1 MARKET NEEDS4.2.2 MARKET TRENDS4.2.3 MARKET GROWTH4.3 SERVICE BUSINESS ANALYSIS4.3.1 BUSINESS PARTICIPANTS4.3.2 DISTRIBUTING A PRODUCT4.3.3 MAIN COMPETITORS5.0 WEB PLAN SUMMARY5.1 WEBSITE MARKETING STRATEGY5.2 DEVELOPMENT REQUIREMENTS6.0 STRATEGY AND IMPLEMENTATION SUMMARY6.1 SWOT ANALYSIS6.1.1 STRENGTHS6.1.2 WEAKNESSES6.1.3 OPPORTUNITIES6.1.4 THREATS6.2 STRATEGY PYRAMID6.3 VALUE PROPOSITION6.4 COMPETITIVE EDGE6.5 MARKETING STRATEGY SUMMARY6.5.1 POSITIONING STATEMENT6.5.2 PRICING STRATEGY6.6 SALES STRATEGY6.6.1 SALES FORECAST6.7 MILESTONES7.0 MANAGEMENT SUMMARY7.1 ORGANIZATIONAL STRUCTURE7.2 MANAGEMENT TEAM7.3 MANAGEMENT TEAM GAPS7.4 PERSONNEL PLAN8.0 FINANCIAL PLAN8.1 START-UP FUNDING8.2 KEY FINANCIAL INDICATORS8.3 BREAK-EVEN ANALYSIS8.4 PROJECTED PROFIT AND LOSS8.5 PROJECTED CASH FLOW8.6 PROJECTED BALANCE SHEET8.7 BUSINESS RATIOS8.8 THE INVESTMENT OFFERING8.9 VALUATION8.10 USE OF FUNDS9.0 APPENDICESTABLE: SALES FORECASTTABLE: PROFIT AND LOSSTABLE: PROFIT AND LOSSTABLE: CASH FLOWTABLE: CASH FLOWTABLE: BALANCE SHEETIf you're using a business plan to try to attain a loan for a small business... I took a different business plan for a nightlife company, brought a cofounder with a 680 credit score, and went to Long Beach SBDC and they helped me get approved for a loan from a credit union for $30,000 two years ago. The whole process took less than a week, since we already had our business plan finished prior to showing up. We ended up not taking the loan because our programmer ran off with the money we had paid him prior without delivering our technology.There are Small Business Development Centers, sponsored by the Small Business Association, all across the United States that will help you make a business plan for free, read it, and even shop it out for business loans.If you're using a business plan to attain financing from an Angel Investor or VC, then all that matters is your executive summary and your slideshow. I mean, you still need the other data filled in, but these are the only two areas of which they put their main focus on. However, a lot of investors use two financial analysts to carefully go over every detail within a business plan prior to investing their own cash. So, the fine details are pretty important regardless of what anyone else says.Also, if you need to know how to split equity with your startup, read more here: How much equity do you give early employees when the company is bootstrapped?Read more at my blog: Startups 101: How to Create a Business Plan