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Funding: How is Coinbase going to use its $25 million Series B round?

I don't have all the answers, but what I do know is there a New Playbook in '13 and '14 for B2B services:Raise an Insane Amount of CashWhen You Have a Smidge of Traction but Are HotSo the Investors All Lean Way, Way ForwardTo Do The Type of Marketing (and Staffing Up) You'd Ordinarily Do Much Later.I expect Coinbase to be everywhere. Integrated everywhere. On FoxNews, in WSJ. Everywhere you can be on the web. Sponsoring expensive conferences on thought leadership in the space.Everyone is trying to understand what Bitcoin means. Coinbase, in addition to its core business and technical goals, I suspect wants to be the answer.If I were CEO, I'd be spending like a madman in this market to establish myself as The Answer.

What is the ideal digital marketing team structure?

Let us consider the startup.There are lots of moving parts, but let us consider just one example from my life’s experiences:A new startup in the B2B space with three founders: An “idea guy or gal” with the gift of storytelling, a techie that can build exactly what the marketing team requests (and do so quickly and effectively), and a UX maven that can execute on mere whims and hints. These three are only “paid” via equity-based compensation and now, we want to hire a “marketing team” to help us get traction before we run out of runway.You need a marketing madman that has also done the “sales” thing and has plenty of tech in her or his background. Startup experience helps “big time!”Then, you need an intern wanting to learn the marketing game in the startup space. They must be willing, able and even driven to take direction. The UX maven and co-founder will help out as necessary where their skills are key.This two [and one-third] person team can get you to a positive cash flow with real sales and real customers in just 90 days or less if EVERYONE in the startup is an “A” player. Yes, your mileage will vary. But keep at it!Hiring a “sales” person or team before the marketing team gets the cash register ringing will be a kiss of death in over 80% of the startups across all industries [however, I don’t do food & beverage, so I am not positive in that space, but it stands to reason].Finally, build a Lean Canvas so you know EXACTLY what needs doing, when. In fact, consume Ash Maurya’s book, Running Lean. Then, Jon Spoelstra’s book, Marketing Outrageously. Whether you are a startup or not.

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