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Many fans take for granted the time and creative thought process that has gone into some of the most recognizable logos in sports. Every logo has a story behind it. A history that exists. Team logos are a part of our every day lives. Logos from past days incite nostalgic emotions of another time. It’s been proven in a number of instances that fans have favorites. Many teams have discovered what happens when a franchise decides to mess with a popular logo. Oftentimes, logos from days of old make a return and the crowd cheers! What is it about a logo design that makes it such an important piece of a sports team? I took a look at a number of different articles about the “best sports logos of all time” articles. I then took into account my own experience and insight as a graphic artist who has been designing business logos for over 10 years. From this, I came up with my own list of the 20 greatest logos in sports. The results are a large mix of completely different designs styles, but each logo that made this list has a story behind why it stands as one of the greatest sports team logos of all time. Let’s see if your favorites made the list.Buffalo SabresOriginal owners of the Buffalo Sabres, Seymour Knox III and Northrup Knox, wanted something different and unique when it came to choosing the name of their professional ice hockey team. They organized a contest with the winning name (Sabre: a heavy cavalry sword with a curved blade) coming from Harry Cole, a Toronto filmmaker. As the Buffalo Sabres, the team is “renowned as a clean, sharp, decisive and penetrating weapon on offense, as well as a strong parrying weapon on defense.” In this case, this logo depicts both its city and its nickname. Pretty cool.Milwaukee BucksIn 2015, the logo for the Bucks was redesigned. Team owners wanted to retain the green but lose the red, feeling the old look had a “Christmasy feel” to it. Designers went with cream because Milwaukee is known as the Cream City, a description of the pale yellow bricks used on many city buildings. In addition, when considering color theory, cream is a perfect compliment to green. Though deers aren’t typically tough looking animals, illustrators were able to create a strong deer image after working with an artist who solely did research on deer antlers. What’s interesting in this design is the inside of the antlers suggests a basketball, which was an accidental element of the design. The Bucks had not requested a basketball be included in the logo design, but artists, through multiple renderings of various sets of antlers, discovered this hidden gem and developed it further. There’s also an M (for Milwaukee) hidden under the buck’s chin which was another happy accident. As artists developed the chest of the deer, they noticed it resembled an M and stuck with it.Portland TrailblazersConsidered one of the most conceptual logos in all of sports, the meaning of the Portland Trailblazers logo design is rather simple. It is a modern graphic interpretation of the game of basketball, showing five players from one side playing against five players from another. Originally designed in 1970 by Frank Glickman of Boston, cousin of Trailblazer’s founder Harry Glickman, this pinwheel concept was updated slightly in the early 2000s by tilting the the graphic 45 degrees to show the motion of the game, but other than that, the logo has stayed true to it’s original design for close to 50 years.The 1948 Los Angeles RamsThe 1948 logo for the Los Angeles Rams is arguably the most important football logo in history when the Rams became the first team to use an insignia or logo on their helmet. Fred Gehrke, a Rams player who also happened to be an artist, spent the season of 1948 hand-painting yellow Ram horns on 70 leather helmets. In 1949, Riddell, the manufacturer of the plastic football helmet, agreed to add the logo design to the Rams helmets. This encouraged other teams to start adding logos of their own to their helmets, starting a trend that continues today. Though the original design has changed over the years, the 1948 painted Ram horns stands as the most innovative and influential logo in sports.Pittsburgh SteelersIn 1962, Republic Steel of Cleveland approached the Steelers and suggested that they consider the Steelwork (an insignia used by the American Iron and Steel Institute) as a helmet logo to honor Pittsburgh’s steel heritage. The Steelwork is a circle enclosing three diamonds with inward-curving edges known as hypocycloids. U.S. Steel Corp. had created this insignia as a way of educating consumers about the importance of steel in their lives. The PittsburghSteelers liked the idea and began wearing helmets with the new logo during the 1962 season. They qualified that year for their first-ever postseason game and believed their new logo had brought them good luck! Originally their helmets were gold so they only sported the logo on one side of the helmet, unsure if they were going to like the look of it on gold. They later switched to black helmets but kept the logo just on one side. Today, the Steelers are the only team in the NFL to sport its logo on only one side of the helmet.Philadelphia FlyersPhyllis Snider, sister of team owner Ed Snider, came up with the name “Flyers” at a rest stop on the New Jersey Turnpike. She was traveling with a group of the original founders when they were kicking around names. She has said she imagined people flying across the ice, thought of the word “Flyers,” and it instantly stuck. Mostly unchanged since it’s original design in 1967, the logo was created by Philadelphia ad man, Sam Ciccone. Not much is known about the development behind the logo since everyone involved in the project have long since passed away, but original Flyers’ founder, Bill Putnam, has suggested it was based on a flying puck. The founders had wanted a warm color (for marketing reasons) but red was already being used by the Red Wings and Canadiens. So, they decided on orange for personal reasons. Putnam had been a quarterback at the University of Texas and wanted to include orange and white in the logo as a symbol of his alma mater. The Flyers produced an updated logo in 2006, but it received such negative feedback (you can’t mess with perfection) that they returned to the original design. It’s remained the same ever since.New England PatriotsThe New England Patiots logo has evolved over the years, from the tri-corner hat design in 1960 to the Flying Elvis that’s been the team logo since 1993. However, it’s the illustration known as Pat the Patriot which debuted in 1961 that stands (or, in Pat’s case, crouches) as both the fan and the player favorite. Pat was illustrated by Boston Globe cartoonist Phil Bissel during a series of cartoons he created for game day programs. Bissel created Revolutionary War figures “wreaking havoc” on the Patriots opponents. Team owner at the time Billy Sullivan was impressed with this particular illustration and, after being given the rights to it by the Globe, named it the teams’ official logo. Pat the Patriot served as the Patriots logo for 3 decades before being replaced with the Flying Elvis of today, which left many fans disappointed, longing for the return of the grimacing Patriot. Bissel explains why his illustration is such a dearly-loved and nostalgic piece of New England sports: “Things are going so fast today. People like to have their feet on the ground, and my old Pat, when I drew him back in 1960, he had both his feet on the ground. He was ready to do battle.”Golden State WarriorsWhen the team moved from Philadelphia to San Francisco in 1962, they retained the name Warriors. In 1969, they began using what was referred to as “The City” logo which was a visual of the Golden Gate Bridge. Then in 1971, the team moved to Oakland and became the Golden State Warriors (side note: they are the only team in the five major professional sports leagues to not be named after a city, state or region). Over the years, the logo has gone through many redesigns. Then, in the late 1990s, the NBA introduced Hardwood Classics uniforms which allowed the team to bring back “The City” look from 1969 on special nights. The Warriors saw a significant increase in ticket sales and merchandise using the old logo. At this same time, plans for forming a brand-new Bay Bridge East Span was in the works. Team owners sent staff to the bridge designers’ offices to get approval to use the plans for a new logo design – merging the nostalgic-inspired love of “The City” logo with the modern vision of a bridge that was yet to be built. Even now, Golden State remains the only club in the major sports with such a prominent use of a structure as the focus of a logo.Milwaukee BrewersThe Milwaukee Brewers yellow and blue mitt logo stood as the official logo of the team during what’s been called the 16 greatest seasons in club history, 1977-1993. Tom Meindel, an Art History student at the University of Wisconsin-Eau Claire, designed the logo. He’d entered an open contest for both professional and amateur designers after hearing about it in a newspaper, winning the $2,000 prize. Meindel went on to create many logos over the years, but the ball and glove design is the one that has been his claim to fame. Though the concept is rather simple, combining the lower case letters “m” and “b” to form a baseball glove, this is considered one of the most recognizable logos in sports.Green Bay PackersThe Green Bay Packers joined the new National Football League in 1921 under the direction of the Indian Packing Company who were later purchased by Acme Packers. Since 1961, the team has had what is referred to as the “iconic ‘G’ logo”. The logo was created by equipment manager Gerald Brashier and art student John Gordon. It’s sheer simplicity is what makes it one of the best logos in the NFL: a white letter “G” in the shape of a football inside a green oval shape. In 1980, they added a gold band around the green shape, but otherwise the logo has remained unchanged. While many universities such as University of Georgia and Grambling State University use a similar “G” in their school logos, it is with permission from the Green Bay Packers who hold the trademark on the “G” logo.University of Notre DameThe Notre Dame leprechaun (designed by sports artist Theodore W. Drake in 1964 for $50) is the mascot of the University of Notre Dame Fighting Irish athletics department. Over time, the school transitioned through a variety of nicknames including Catholics, Rovers, Ramblers, and Terriers. It was a group of Irish cheerleaders who added a leprechaun to their cheering lineup in 1960. The student, dressed as a leprechaun, would walk back and forth in front of the cheerleading group with an Irish terrier which was the school mascot at the time. Stories behind why Notre Dame settled on nickname ‘The Fighting Irish’ date back as early as 1899 when Northwestern fans came up with the name as their Wildcats trailed the Irish, chanting “kill the fighting irish” as the second half began. Others believe the name comes from the idea that Notre Dame athletic teams will fight till the end like the Irish Brigade in the Civil War (Notre Dame’s third president, William Corby, served as chaplain for the Irish Brigade). Others believe ‘the Fighting Irish’ refers to the altercation between Notre Dame students and the Ku Klux Klan in 1924 when Klan members came to South Bend to terrorize Catholic students. Students engaged in a 2-day street fight with Klan members before the fighting Irish prevailed. Whatever the reason behind the moniker, the logo of an Irishman holding his fists up and ready for battle stands as one of the greatest logos in sports.Baltimore OriolesArtist Stan Walsh (creator of Snap, Crackle, and Pop) created The Cartoon Bird in 1966 for the Baltimore team, just in time for their appearance in the 1966 World Series. This friendly, smiling, feathered mascot was perched atop Orioles caps from 1966-1988. During the 23 seasons that The Bird represented the team, they enjoyed 19 winning seasons, 7 trips to the ALCS, 6 pennants and 3 World Series championships, making the O’s the winningest team in baseball during that span. Not to mention some of the greatest Orioles who ever lived donned this smiling guy on their caps. Greats like Reggie Jackson, Brooks Robinson, Jim Palmer, Cal Ripken, and the unforgettable Earl Weaver. The Orioles later went on replace The Cartoon Bird with a more realistic representation, but nothing could ever beat the original. After 14-consecutive losing seasons, the franchise decided to bring back the beloved bird to once again represent the team. In the first season with the updated logo, the Orioles finished above .500 for the first time in 14 seasons, as well as won the inaugural Wild Card Game. Did The Bird have anything to do with that? Well, some think that maybe he just did.Detroit Red WingsAfter Detroit was awarded an NHL team in 1926, owners couldn’t decide on a name. They were the Detroit Cougars for a couple of years, before becoming the Falcons. When millionaire James Norris bought the team in 1932, he renamed them the Red Wings. This was due to the fact that Norris had been a member of a sporting club with cycling roots, the Montreal Amateur Athletic Association. The Montreal AAA Winged Wheelers were the very first winners of the Stanley Cup in 1893. They sported a logo of a wheel with wings. Norris felt using a variation of the same design was perfect for a team playing in the Motor City. He may have been on to something. With their new name and logo, the Detroit Red Wings made the playoffs in their first season, going on to win their first Stanley Cup in 1936.Major League BaseballAmerican graphic designer Jerry Dior created the official logo for Major League Baseball in 1968. Dior claims to have completed the logo design in one afternoon with a magic marker and a piece of layout paper. It was long believed the silhouette was Hall of Famer Harmon Killebrew, but Dior has refuted that claim. He explained it was based on a series of magazine photographs. He chose the silhouette for its ambiguity. The player can be any nationality and either right- or left-handed. Since its inception, the logo has remained the same, though some MLB teams have updated it to match the colors of their uniforms. This design (a white silhouette flanked with red and blue color blocks) went on to influence many other sport primary logos, including the National Basketball Association, Minor League Baseball, Women’s National Basketball Association, Arena Football League, Hockey Canada, American Hockey League, PGA Tour, National Lacrosse League, Indy Racing League, and Major League Gaming. In 1969, Alan Siegal created the NBA logo. Siegel has said the logo was designed specifically to look like the MLB logo. The NBA Commissioner at the time, J. Walter Kennedy, wanted the logo to be a similar design to suggest a family relationship between the sports. In an industry like professional sports where newer is often seen as better, the fact that this design has remained in place and unchanged for so long makes it one of the greatest, and easily the most influential, logos in sports.Seattle SeahawksThe original design that stood as the logo of the Seattle Seahawks from 1975-2001 was based on a mask known as the Kwakwaka’wakw (pronounced: KWA-kwuh-kyuh-wakw) which was a depiction of an eagle. This work of art draws inspiration from Pacific Northwest Coast Indian Art. The logo was created shortly after the Seahawks found a home in Seattle in 1974. It has always been a right-facing Seahawk and has only been altered twice. It stands apart from other team logos in that it is one of the only logos to express the history and culture of a particular region. In 2002, the logo was “modernized” to give it a “fiercer look” as well as update the colors, but the original design has stayed intact. It’s a piece of an incredible part of the native artistry found in the Pacific Northwest that elevates this logo to the #6 spot as one of the greatest logo in sports. To see the mask that it’s based off of, visit http://bit.ly/2xlpj8x.Boston CelticsThe original leprechaun figure to serve as the Celtics logo was created by Red Auerbach’s brother Zang in 1951. In the beginning, he was a jumping leprechaun holding a cane and wearing a crown. In 1969, he was redesigned as a standing figure spinning a basketball on his finger and leaning on a cane. The design of the figure has remained the same, though enhancements have been added over the years including more detail to the leprechaun’s clothing and added color in the overall design. While the Celtics sometimes use a secondary logo which is a white or green shamrock (depending on the color of the shirt) with the name “CELTICS” curved above, the primary logo of the leprechaun is widely regarded as one of the most popular and instantly recognizable basketball logos ever created.New York YankeesThe interlocking “NY” was not designed for the New York Yankees. In 1887, Louis B. Tiffany (Tiffany & Co.) designed it for a Medal of Valor given by the NYC Police Department to Officer John McDowell, the first NYC police officer shot in the line of duty. In 1909, it was adopted by the New York Highlanders Baseball Club (later to become the New York Yankees) as a way of acknowledging their city and separating them from the orange NY symbol used by the Giants and later the Mets. Though the Yankees have used a few variations of logos for their team, it’s the interlocking N and Y that most everyone associates with New York. Many describe the Yankees logo as transcending the game of baseball, serving as a symbol of the Big Apple. That may be true. In any case, it’s a sports logo that has represented the New York Yankees for more than a century.Interesting fact: One of the most famous players to ever wear a Yankees uniform, Babe Ruth, never sported the famous logo on his uniform. The club had removed the logo from their uniforms in 1917, three years before Ruth joined the team. They didn’t bring it back to the jerseys until 1936, two years after he left New York.Texas LonghornsConsidered one of the most recognizable logos in college athletics, the Texas Longhorn silhouette has an interesting history. The Longhorn has long stood as a symbol of the American West. In 1903, the nickname “Longhorns” was given to UT sports teams by the Daily Texan’s D.A. Frank, though they were also referred to as “Steers,” “Varsity,” and “State.” The nickname casually bounced around the school for decades. It wasn’t until 1961 when Darrell Royal was preparing for his fifth season as head coach that he asked sporting-goods merchant William Andrews to design a logo for the team. Andrews, a previous equipment manager and occasional kicker for the team during the 40s, submitted a crayon drawing of a longhorn head. The logo was added to the team helmets. The Longhorns went on to a 10-1 season that year and is considered by many to be the greatest Longhorn team ever. Over the next decade, they went on to win 3 national championships. The longhorn logo on the helmet served as the visible symbol of the team’s success. It has changed little over the years, and has become a classic Texan and American symbol.Texas historian J. Frank Dobie explains why the longhorn symbol has stood the test of time: “That head signified not only an occupation, but a kind of honor that men not engaged, as well as those engaged, in it would render the animal on which it rested. That head symbolized strength and power and wide-ranging freedom in the great out-yonder. As generations are outmoded, their artifacts and geegaw ornaments are discarded with them, but something in the mighty horns of the Texas steer has kept them from the junk shop. They are more highly prized today than ever before.”Montreal CanadiensFounded in 1909 and predating the founding of the NHL, the Montreal Canadiens are one of the oldest North American professional sports franchises ever. They have been operating longer than any other professional ice hockey team in the world, winning the Stanley Cup more than any other team in history. They became known as “Club de hockey Canadien” in 1916 after George Kennedy and the Canadien Hockey Club purchased the team. Their logo design is an intermingling of the letters “C” and “H.” It has changed very little since it was created for the 1917-1918 season. It has always been a fusion of the letters displayed in the traditional red, blue and white that has long stood as the team’s colors. Known as one of hockey’s oldest and most recognizable logos, the design is simple yet bold and classic. With their long history as a team, the Montreal Canadiens sport a logo that is not only considered iconic, it is also known as one of the greatest logos in sports.Dallas CowboysConsidered to be one of the most recognizable team logos in professional sports, the blue star logo is representative of Texas as “The Lone Star State.” The design has basically been untouched since it was first created in 1960 by Jack Eskridge other than the addition of a white outline by Eskridge in 1964 to give it a more 3-D appearance, which is surprising in a era where many sports teams are updating their logo regularly and seeing increased merchandise sales. So, why have the Cowboys have stayed committed to their iconic blue star? Two words: perfect design.For one, it’s simplistic and simplicity makes it instantly recognizable. In addition, the simplicity of the star shape allows it to be easily manipulated in a variety of sizes. From a football field to a helmet to a coin, the star shape will never lose its proportions. Also, the blue color choice is strategic. Blue is a popular choice for many sports teams, but the Cowboys are one of only a couple teams who use blue alone. Blue promotes a sense of calmness. In this case, it depicts the calm and composed approach of the team. Blue also enforces a sense of dependability and excellence. You often see health care institutions use the color blue for these same reasons. Dependability and excellence are two characteristics any team would want to be associated with. And lastly, it uses symbolism to resonate with a large market audience. The Lone Star pays homage to the state of Texas and its history. The symbol encourages fans to come together in unity. It is rooted in history, allowing fans from all generations to appreciate its meaning and the emotions it evokes. For close to 60 years, this seemingly simple logo design has proven it has the ability to stand the test of time, and will continue to stand for generations to come.I’d love to hear your thoughts on this… find me on Fiverr – lets talk. Or are you a potential client looking for a logo designer? Get in touch – lets discuss working together.

Art Rooney did not found the Steelers with winnings from horse racing. The Steelers were founded in 1933. Rooney hit his legendary racing win (reportedly $160k, which was huge money then) in 1936The Rooney family primary business until around 1990 was in Real Estate and Horse and Dog Racing. Only Dan and Art Jr. were involved in the day-to-day operation of the SteelersFrom 1933 until the early 2010s, the Rooney family had a silent partner, the McGinty family, in the team. NFL rules required that the family divest themselves of their gambling (horse racing) business, which required taking on additional investorsWellington Mara (Founder of the New York Giants) and Art Rooney were close friends. Mara was at the racetrack with Rooney when he won his fabled bet. Several Rooneys and Maras are married, including the couple who are parents to Hollywood actresses Kate and Rooney MaraByron “Whizzer” White, who eventually became an Associate Justice of the US Supreme Court, signed with the Pirates (the original name of the team,) and played for them in 1938. The signing angered the other owners in the NFL, because the Steelers paid him the unheard of sum of $10,000 (about $150k today,) for the season, making him, a rookie, the highest paid player in the league. He lead the league in rushing, then quit football for two years to attend Oxford UniversityJohnny Unitas was drafted by the Steelers in the 9th round, but released before the season because, according to head Coach Walt Kiesling, Unitas wasn’t smart enough to play quarterback. Unitas went on to star for the semi-pro Bloomfield Rams, and was paid $6 a game. He played for another team, too. He did pretty well, from what I understand…Ted Marchibroda beat out Unitas, demonstrating the competence of the Pittsburgh front office and coaching staff from 1933 through 1969The Pirates (football team) changed their name to the Steelers after a contest where the fans submitted names for the team, NOT because the Pirates were “Stealers” for signing White. 40 fans submitted “Steelers,” including the wife of their director of MarketingThere is no such thing as a Steeler. The men that worked in the mills in Pittsburgh were known as “Hunkies.” (Hence the term, “Hunk.”)The Steelers had cheerleaders (The Steelerettes,) from 1961–1969. All of the ladies were students at Robert Morris college. In 1964, many of the ladies quit because the uniforms were changed to be more revealing. The uniforms were quickly switched back to the less revealing versions.The Steelers added a male cheerleading team (The Ingots) to the squad in 1962Also in 1962, some genius decided to give the Ingots a cannon to shoot off shotgun blanks when the Steelers scored a touchdown. The Ingots promptly fired the cannon into Buddy Dial’s face when he scored. It was the last time the cannon ever appeared at a game. Dial was not hurtThe Steelers didn’t have a full time stadium to play in until Three Rivers Stadium was completed in 1972. Until then, they played games at either Forbes Field or Pitt Stadium, both in the Oakland section of the cityJoe Paterno was offered the Steelers’ head coaching job before Chuck Noll was hired. He turned it down to remain at Penn StateMel Blount sued Chuck Noll for slander prior to the 1977 season as the result of Noll’s testimony in the “NFL Criminal Element” caseErnie Holmes, a member of the Steel Curtain, shot a cop during a drug fueled, psychotic episode in 1973. Holmes would eventually kick his drug habit and become a ministerTerry Bradshaw’s college roommate was Phil Robertson from Duck Dynasty. Robertson was the starting QB for LA Tech in ’66 and ‘67. The Redskins offered Robertson a contract, but he didn’t take it because it conflicted with his hunting scheduleJack Ham’s nickname with some of the fanbase was Dobre Shunka, which means “Good Ham” in Hungarian. There is a large eastern European population in PittsburghFrank Sinatra was made a General in Franco’s (Harris) Italian ArmyIn Bill Cowher’s first season, he had the defensive coaching staff switch Greg Lloyd from outside LB to inside LB. Lloyd didn’t want to make the switch, and did everything in practice backwards to demonstrate his displeasure. Cowher relented and Lloyd was switched back to outside LBBill Nunn, the Steelers’ director of Scouting in the 70s, was the first pro scout to emphasize scouting in the Historically Black Colleges (Grambling, etc.) and was responsible for drafting, among others, Ernie Holmes and LC Greenwood. He went on to found the BLESTO scouting service, which is used today by about half of the NFL teamsMyron Cope, the Steelers’ famous color commentator, was originally a freelance writer for Sports Illustrated, covering boxing. He took the job with WTAE TV and Radio to get health insurance because his son was mentally disabled. As he stated things, he had a face for radio (but not the voice.)Myron Cope’s first idea for what eventually became The Terrible Towel was black and gold sunglasses or a t-shirt to be given to the fans that said, “Whatever it takes.” (Chuck Noll’s favorite saying.) He was informed the budget was $0.00, so he had to come up with something that everyone had in their house. He decided on black or gold towels, and began talking about the “Mystical Power of the Terrible Towel” on his radio show, to tout the idea.Cope never made a dime off of the Towel. No one in the public knows how much money the Towel has made over the years, but it’s in the tens of millions of dollars, given all of the merchandise around it. He donated all of the profits to the Allegheny Valley School, which takes care of mentally challenged or disabled children, including Cope’s son. He signed over the rights to the Towel to the school before he retired from broadcasting.Cope never told anyone he signed the rights over to the school, or that he had donated the profits. The school released the information to the press so that everyone could know of Cope’s generosity.