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PDF Editor FAQ

What is important to include on a cover letter?

Your cover letter is often your first interview with a company, the first chance for a hiring agent to get to know you. A good resume cover letter can help you make a good impression and get an interview. A weak cover letter might cause your resume to be placed in the reject pile.Many of our clients have asked, “What do I put in my cover letter?” And nearly all of our clients have needed assistance with organizing the content of their letters. Below, we will address both of these issues. If you come seeking our help with your resume and cover letter, great. However, the brief guide below should get you started on writing a successful cover letter.Cover Letter Content and OrganizationParagraph One: Introduce yourself and state your intentions. This 1 to 2-sentence paragraph tells the reviewer who you are and why you are submitting your cover letter and resume. For companies with multiple job openings, this paragraph also tells the reviewer which pile to put your resume in. Your name is at the bottom of the letter in the signature line, so you don’t need to repeat it here. Instead, describe the type of person you are.Example: As an experienced sales and marketing professional, I am interested in the position of regional sales manager with the XYZ Company.Paragraph Two: Summarize your qualifications for the position. Focus on your abilities, not your specific skills. (Abilities are personal characteristics; skills are specific behaviors you can perform. You can learn skills, if needed, but abilities tell what kind of person you are.) The description of your abilities lets the reviewer know if you will be able to learn the skills and how you will perform in a professional environment.However, be careful of using “buzz words” without illustration. You can briefly address your professional history in this paragraph as a way to illustrate your abilities. 3 to 4 sentences should be sufficient.Example: I am a creative, yet focused, professional with strong managerial skills. My knowledge of system integration, coupled with my leadership abilities, has enabled me to identify and enact efficiencies in even the most complicated organizational environments. For example, in my most recent position, I created new quality control processes and instructed inter-departmental teams on their use. Although I am a “company man,” I am also an individual thinker, seeking new opportunities for the company to reach target markets and surpass financial goals.Paragraph Three: In this paragraph, you answer this question: “Why are you applying for this position?” In answering this question, you address two issues. First, describe how this position fits your abilities and interests. In a sense, you are saying that this position is appropriate for who you are now. Second, describe how this position will help you advance your career goals. This tells the reviewer that you have a strong interest in the position and will do what you can to succeed and grow. Again, 3 to 4 sentences will be enough.Example: The leadership and marketing perspective required for a regional sales manager align with my abilities and experiences. I am enthusiastic about expanding my broad knowledge of the market and diverse populations, two aspects of this position I find particularly exciting. Furthermore, this position will assist me to advance into progressively higher responsibilities, and it will provide the satisfaction I earn by succeeding in new and challenging responsibilities.Paragraph Four: The final paragraph is short, 1 – 2 sentences only. In this paragraph, you bring your resume cover letter to a close by thanking the reviewer and by calling for action. You say “thank you” because that is polite and professional. (After all, the person has read this far and deserves your gratitude.) The action step is essential. Here you answer the question “What’s next?” Will you call the person? Do you want the person to contact you? Do you want to set up an interview? State the action as the final sentence.Example: Thank you for your consideration. I look forward to meeting with you to discuss how I can support the mission of the XYZ Company.Word Choice to Express Your IdeasThe content of your cover letter is important, but so is how you express your ideas. The words you use affect how the personnel manager interprets the content. Based on our work helping clients prepare resumes, we have created a list of 7 words your resume needs, words that will create a favorable impression of you.1. SuccessfullyCompanies want to hire winners. Use this word to describe your accomplishments in a prior responsibility.Example: I successfully negotiated a new contract for services.2. LeadershipCompanies want to hire leaders. Use this word to describe your involvement with task and project teams.Example: Under my leadership, the customer service unit managed all client records.3. TeamCompanies want to hire people who can cooperate with others to accomplish company goals. Use this word to describe your involvement with colleagues.Example: Our team was responsible for answering customers’ questions about products.4. CreatedCompanies want to hire innovators. Use this word to describe new ideas and processes you developed.Example: I created a checklist to track daily service tasks.5. Expanded/Increased (the verb, not the adjective)Companies want to hire people that will help them grow. Use this word to describe your participation in company growth.Example: During this time, the company expanded the product line to include 2 new models.6. Support (the verb, not the noun)Companies want to hire people who will assist the management team. Use this word to describe your relationship with your former supervisors.Example: I supported the division director by compiling financial data.7. WillCompanies want to hire people who are confident about their ability to deliver what they promise. Use this word to describe what you will do if hired.Example: I will solve customer software and hardware problems.Some of these words may not apply to your resume or cover letter. However, if you think carefully about your prior experiences, you will find that you can use most of them. Using these words does not guarantee that you will get the job you want, but they will help you make a good impression.Final ThoughtsEffective writing and the correct use of writing mechanics are very important. Once you have developed the draft of your resume and cover letter, you will need to edit it carefully.

Is there a specific structure to write a cover letter?

Yeap, as it’s an application document it should have a particular structure and to be written in a professional tone. You may make some jokes if you like, but don’t make fun of yourself. Keep it short and sweet. And the most important rule - “Don’t repeat your resume”.So, let’s have a look at the cover letter structure:HeaderIntroduction paragraphThe bodyClosingSignatureThe header should contain the following information: your name, contact information and address. Optionally you may add the company’s address and the date.The introduction paragraph of the cover letter is the most important part, as it must (not should. must) grab recruiter’s attention. Address your cover letter to a specific person, in case you don’t know the name you may use “Dear [Company Name] Hiring Manager” or “To whom it may concern” line. I recommend to research a company you’re applying and write a cover letter focusing on your benefits for it. Here’re a few examples given by a cover letter writer:That is why here are some good opening lines to help you get started:I will come out and say it loud and proud: I am a process optimization freak. Over the past year as a project manager at [Company A], I have increased the average productivity and efficiency of an employee by 34%. [Company X]’s constant strive for better and faster work process is what entices me to apply.The Front-End Developer position strikes me as an outstanding opportunity to contribute my four years of design and development experience to an organization that shares my commitment to innovation, professional development, and continuous growth.As a Pharmacist at [Company X], I have gained an in-depth understanding of all customer service intricacies, pharmacological consultation, and dosage administration, along with the associated regulations and guidelines. This makes me a perfect candidate for a position at your hospital, as you look for young and enthusiastic pharmacology experts that are looking to improve.The body of the cover letter tells about your best skills and achievements. Describe your profit for a company, your career goals and how you want to achieve them. Give your real life examples.The closing paragraph should show your particular interest in a position. That’s why your cover letters should be customized to each company. State your desire to discuss work-related details on the interview. Thank an HR for their time and consideration.Signature should have a formal sign-off: “All the best”, “Best Regards”, “Sincerely”, your signature and full name.

What's the best customer service experience you've ever had?

I remember this like it was yesterday - and I’ve gone on to retell the story to countless people. If you’re looking for an example of how a brand converted someone from a fan to an evangelist, this is it.It was around the year 2001. I was in high school, working minimum wage jobs and my first successful online business had just been shut down via a cease and desist letter from a major corporation. I’d recently purchased a pair of Oakley Why 3 sunglasses with blue iridium lenses via eBay. For a high school kid, these were SUPER expensive (retail was about $300 I believe and I paid over $200 for my used pair).I was working on my car and took my glasses off and set them on the shop stool in the driveway. A few minutes later, my dad came outside and sat down.One of the cool things about the WHY 3 is that they’re frameless and extremely minimalist. They’re super light - and when a 250+ lb person sits on a pair, they become super flat… and that’s how they stay. They were crushed flat. He felt terrible, I felt terrible, it sucked.So… I called Oakley. Right away I was on the phone with a real person, that spoke english. No waiting on hold endlessly. Next up I explained the situation:me: “I have a pair of WHY 3 sunglasses that require repair. I bought them on eBay so I don’t have a receipt or anything”Oakley rep: “Sure thing, those are a new style so they can’t be more than a year old anyway - what’s wrong with them?”me: “My dad sat on them.”Oakley rep: “Hm.. well technically that’s not something covered under warranty. Mail them to us, and if there is going to be a cost associated with the repair we will contact you and let you know.”So… I went to the post office and mailed them off priority mail 2–3 delivery.Exactly 7 days after I mailed them, I got a package from Oakley. My glasses, repaired and as good as new. No charge. They had to have repaired them the day they got them and shipped them back out the same day for them to get back so quickly.Since then I’ve bought Oakley glasses exclusively and try to convince anyone that will listen to do the same. Its an incredible brand with the mindset of “engineering beyond reason”.Ironically, Oakley was also the company that had previously sent me a cease and desist letter (rightfully so).(this isn’t a picture of my actual glasses as I sold them last year - but they looked identical)

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