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So you are looking for means to access reliable geolocation information? You can get all that from a good, public geolocation database which is available for download through different providers. I have looked up two that have been in the business for some time and have built up a good track record. These are:#1 IP Geolocation Lookup ToolGeoipify claims that it can instantly find the geolocation of an IP address, and what sets them apart from other providers is their extensive coverage — more than 8 million IP blocks in 250 countries, or 99.5% of IP addresses.Their geolocation database (IP Geolocation Data Feed) is available for download in CSV and JSON formats and can be easily integrated into any platform. The company states that it’s updated weekly enfolding both IPv4 and IPv6 addresses with more than 340,000 unique locations in 120,000+ towns and cities around the world.Search results are displayed in JSON or XML formats. They contain the target’s country, region, city, latitude, longitude, postal code, time zone, ISP, the array of domains, autonomous system number, name, system route, and autonomous system website’s URL.#2 IP Geolocation APIGeo.Ipify.org offers real-time IP geolocation from 15M IP blocks which account for 99.5% of existing IP addresses — with the highest number of unique locations in North America as well as France, UK, and Germany.Their database contains accumulated records of almost 5 million IP ranges from 249 countries with 216,709 unique locations. I was able to download it in a relatively small file size of 40 Mb zipped. The database is updated monthly and offered for one-time purchase or through monthly or yearly subscription.The query result shows the target’s precise location details including country, region, city, latitude, longitude, postal code, and time zone. The output can be displayed in either XML or JSON format.I also saw that their sample codes are available in 8 programming languages — i.e., C#, Java, PHP, NodeJS, Perl, PowerShell, Python, and Ruby. Plus their datasets are all standardized.IP Geolocation Data Sets: What They DoIP geolocation, or tracking people whereabouts online through their IP address, is necessary if your business is connected to the Web and you need to gather information about your target market. Using an IP geolocation API, you can get access to results which include city, country, region, time zone, postal code, latitude/longitude coordinates, and more, for a given device and the user(s) behind it.Now, there’s a lot of things you could do with that information. For example, knowing the country or city of your prospective buyers, you’d have an inkling about its standard of living and consequent consumer behavior. Time zone allows you not to get caught napping when your customers are up and about. Moreover, the use cases are not confined to marketing but also include cybersecurity, intellectual property management, and more.What’s more, it’s certainly good enough to know where prospective customers live or whether they’re still awake, but the picture changes entirely when the individual data have been aggregated into data sets.Below I give some examples of IP geolocation data sets in different forms which can be used for creating analytics models while plotting targets, developing new products, or simply sustaining momentum.1. IP Distribution per LocationA data set showing the density of IPs on a country, regional, or city level can help users from various industries plan their efforts accordingly.Online businesses. When online customers are known to be concentrated in the city, online enterprises can proceed to create city-specific landing pages. Offers can also be customized, giving buyers a choice of stores within the city for pick up.Intellectual property management. Depending on the country where most IPs are based, content distribution and management can be adjusted according to that country’s new rules and licensing agreements.Marketing and digital advertising. Location density provides insights into consumer demographics such as age or gender which help in crafting the right message at the most relevant times.Cybersecurity and law enforcement. Cities or regions with confirmed traffic of malicious infrastructure activities can be subjected to strict surveillance to prevent phishing and other scams.2. IP Growth through the YearsIP geolocation data evolve or vary through time and may reflect shifting population movements brought about by social or economic factors. Said shifts can provide signals to users to adjust their strategies.Online businesses. Are the number of consumers decreasing in a particular city year after year? Was it brought about by a weak economy? Looking at historical data sets allows online companies to analyze the reasons for the reduced purchasing power and adjust their pricing or scale down (or up!) production and distribution.Intellectual property management. An increasing influx of visitors during the shopping season in a region known for fake goods could be a signal for strengthening the enforcement of licensing rights and copyright agreements.Marketing and digital advertising. Historical data sets allow analyzing yearly trends to create tailored advertising campaigns. For instance, with an established yearly trend showing younger consumers preferring to shop online (as opposed to brick-and-mortar establishments), professionals can create campaigns to cater to the new buying preference.Cybersecurity and law enforcement. A sustained increase in malicious IP addresses in a particular country during, say, a 5-year period, should alert law enforcers and cybersecurity professionals to investigate what is the cause and build new tactics to prevent fraud accordingly.3. Mapping Geolocation DataData sets that are visually represented are better appreciated because they convey the information at one glance. They are also ideal for various applications.Online businesses. Data sets presented as density graphical maps look professional and informative when making presentations and conveying messages to C-level executives.Intellectual property management. Fake-goods hotspots can be color-coded on maps serving as blueprints for geo-blocking content where it is unintended or where plagiarism is rampant.Marketing and digital advertising. Colorfully-illustrated data sets in a map form are better appreciated by creative sales professionals in plotting the evolution of consumer demand and customizing campaigns accordingly.Cybersecurity and law enforcement. Mapping data provides visibility that can be leveraged while tracking down suspicious IPs, it can also help connect the dots during investigations or confirm hypotheses. Security professionals can literally get the idea without having to sleuth through the technical data.4. What ISP Data IndicateISPs can provide helpful details regarding Internet connectivity and can tell something about the growth of IP addresses. The more ISPs, the more IP addresses there are, the bigger the market. Here are some more applications.Online businesses and marketing departments. Knowing how many IP addresses are connected to a particular ISP can give an idea about the users’ Internet connectivity and open up opportunities for online engagement.Cybersecurity and law enforcement. ISP data sets can be used to learn which ISPs are preferred by cybercriminals and subsequently identify malicious infrastructures hosting dangerous websites and promptly initiate action to block them.Intellectual property management. Knowing the percentage of malevolent individuals using an ISP allows to collaborate with the provider and calculate efforts to effectively restrict or block access to copyrighted digital materials.Digital advertising. ISP data sets may reveal what type of connectivity consumers have, thereby allowing digital advertisers to think of the ads that should be created to ensure those can be displayed correctly.---IP geolocation data goes beyond individual data fields and into downloadable data sets that can be leveraged for many use cases. Providers like IP Geolocation Lookup Tool and geo.ipify.org process big data from their IP geolocation databases which can then be used to create graphs, show percentages, and plot historical trends allowing users to see the big picture.If you’re still looking for more details on the subject, you can review this extensive comparison article on the best IP geolocation API.

Google Analytics vs Google Analytics 360LunaMetrics | Web Analytics & Digital MarketingCOMPARISON BETWEEN GOOGLE analytics and analytics 360Google Analytics Google Analytics 360 BlogData CollectionHits Per Month 10 Million Free Tiered Pricing Above 10M LinkCustom Dimensions/Metrics (each)20 Per Property 200 Per Property LinkCalculated Metrics 5 Per View 50 Per View LinkProperties Per Account 50 50+Views Per Property 25 25+Roll-Up Properties Not Available Included LinkData Freshness 24 – 48 hours 4Hour Guarantee(Most reports 15-20 min)Importing Advertising & Other DataAdWords Integration IncludedIncluded LinkAdsense Integration Included IncludedDoubleclick Campaign Manager Integration Not Available Included LinkDoubleclick Bid Manager Integration Not Available included LinkDoubleclick For Publishers IntegrationNot Available Included LinkImport Custom Data SourcesIncluded Included LinkQuery-Time Data Import Not Available IncludedLinkSalesforceIntegrations (Starting in 2018)Not Available IncludedLinkReportingStandard Reports Included IncludedCustom Reports, Dashboards, And Segments Included IncludedCustom Funnel Reports Not Available Included LinkReal-Time Reports Included IncludedFlow Visualization Reports Included IncludedMCF Reports & Attribution Modeling Included IncludedData -Driven Attribution Model Not Available Included LinkSampling and Reporting LimitsStandard Reports Pre-Aggregated Included IncludedReport Row Limit Per Day 50K 75KReport Row Limit Per Day(All Pages Report) 1M 1MSampling In Ad Hoc Reports 500K SessionsPer Property 100M Sessions Per View LinkCustom Tables Not Available 100Custom Table Report Row Limit Per Day Not Available 1M RowsUnsampled Reports Not Available IncludedUnsampled Report Row Limit Not Available 3M (for download)APIsStandard & MCF Report Data Included IncludedReal-Time DataBeta BetaConfiguration Management Included IncludedConfigurationManagement Write Access Beta BetaUnsampled Reports Not Available IncludedLinkRaw Session Data Via Bigquery Not Available Included LinkServiceService Level Agreements Not Available IncludedCustomer Support Available from LunaMetrics Available from LunaMetrics LinkCustomizedTraining Available fromLunaMetrics Available from LunaMetrics LinkEarly Enrollment In Betas Not Available Included.

This is how I scored a 730 (96th percentile) on the GMAT in 8 days: The summer before I started my senior year at Northwestern University, I finished my internship and still had a month left. My brain was getting bored, so I picked up an LSAT book and decided to take the test. After the first week, I put the book down. I really did not like that test. So then I opened up a GMAT book and took a practice test…it was much better.I went back to college, and from time to time I would pick up the GMAT book, but never actually spent much time on it. Then one day, I decided to take the GMAT. Why? First, I thought it would be a fun way to test myself. And second, it wouldn’t hurt to have the GMAT done incase I decided to apply to business school (once you have a job, it will be hard to find time to study).So I attended a Manhattan GMAT (one of the top GMAT test companies) class. The teacher handed us a syllabus and told us it would take a minimum of 3 months in total of preparation (2 months of class and 1 month of practicing on our own). I was not thrilled. I went home after the class and started reading GMAT forums. I remember reading everywhere that it took on average 100 hours to master the GMAT. I took a look at the next day that the GMAT was being offered…it was 8 days later. I signed up, went to sleep, and woke up the next morning eager to start my 100 hours.Why is this guide important? As soon as I signed up, I looked for a guide for taking the GMAT in 8 days. No guide was nearly this short. The shortest course I found was the Manhattan GMAT course during which you stay in a hotel for 2 weeks and learn the GMAT non-stop.Materials to purchase (*):Official GMAT GuideOfficial GMAT Quant GuideOfficial GMAT Verbal GuideOfficial GMAT Integrated Response CDManhattan GMATAlgebra GMAT Strategy GuideFractions, Decimals and Percentages GMAT Strategy GuideNumber Properties GMAT Strategy GuideWord Problems GMAT Strategy Guide* Purchase all of these in e-book format. On the actual test, you are going to be looking up at the computer, down at your paper, and then back up at the computer. Get in the habit of doing that by using electronic books. Additionally, time is a huge constraint; you need your books NOW. Getting them electronically is a massive advantage as you can get them in seconds. Personally, I downloaded all of mine off of Kindle. Oh and also, since it was on my Kindle, I could pull up textbooks on my phone and study while commuting on trains or busses!The test is broken down into 4 parts:1. EssayYou analyze an argument2. Integrated ResponseMix of quant and verbal3. QuantitativeData sufficiencyProblem solving4. VerbalReading comprehensionCritical reasoningSentence correctionFirst, forget the essay. At the time I took the test, most business schools had publicly stated that they didn’t care about the essay. And literally, the only prep I did for the essay was the night before I took the test. I went through about 20 essays (both in the official guide and the Manhattan GMAT guide) that had scored a perfect 6 out of 6, realized that they all had the same format, memorized the format, and reproduced that on the test the next day. Sure, I only got a 5/6 on the essay, but when you only have 8 days, every second of study time is valuable. I have typed up my essay notes below:Essay (formally referred to as the Analytical Writing Assessment):Identify/ Summarize the evidence +conclusionList the flaws (3 to 5)a) Cause and Effecti. Conclude that x causes y when y causesii. Conclude that x causes y when y causes xb) Statisticali. Sample is not representative of the entire populationii. Conclusion does not match statistics3. Analogyi. Not enough similarities to draw conclusions4. Otheri. Unsubstantiated assumptionsii. Vague words: some, many, fewiii. Ignoring supply+demand fundamentalsiv. Drawing a strong conclusion based on weak evidence5. Find 1 or 2 ways to strengthen the argument6. Choose the top 2 to 4 flaws -> write essay7. ProofreadEssay outline:Tell what you are going to saySay itTell ‘em what you told ‘emIntro:First sentence: paraphrase argument and state that it is flawed.General Format: The author concludes x based on y, however…Second sentence: In drawing this conclusion, the author not only fails to X, but also Y, furthermore, the author Z’s.2nd Paragraph (biggest flaw)State your pointElaborate and/or provide examplesExplain why this indicates a weakness3rd and 4th paragraphRepeat what you did in the second paragraphLast paragraphExplain how the argument can be strengthenedSuggest ways in which we can evaluate the conclusionState that the argument is flawedGeneral format, “As it stands, however, the argument is flawed for the reasons indicated.”GENERAL ESSAY NOTES:Keep it simple- it’s a computer program and a person grading (and they only take 2 minutes to read your essay)Time management5 to 7 on discussion points20 minutes writing3 to 5 proof readingVary length of sentencesUse transition words generouslyex: first, second, third, therefore, additionally, consequently, because, since, finally, similarly, converselyDon’t refer to yourselfIntegrated ResponseFor this section, I would only do the practice problems from the official guide. Make sure you do the ones in the book, as well as the problems that come on their CD (it comes with the book). I did both the official guide and the Manhattan GMAT guide. I simply just learned way more from the official guide questions. And unfortunately, I lost the CD with the additional practice questions :(When I took the test, most of the top business schools had publicly stated that they did not care about the IR section (Harvard Business School said that they would still consider it). This was because the IR section was brand new when I took the GMAT. Therefore, business schools didn’t have historical data to evaluate IR scores.Quantitative:2 sectionsProblem Solving: basically like normal multiple choiceData Sufficiency: you are given two statements, and you need to decide which of them are true (this type of question is unique to the GMAT)Both quantitative sections test fundamentally the same skills: your ability to do math, so I will address them both at once. Doing well on the quantitative portion comes down to how many practice problems you have done. The more problems you work through, the more likely it is that those same problems will show up on your actual test. Don’t waste your time with the lessons. Learn which problems you really don’t know by trying to do them and working through them with the answer key. To cut down on time, start at the end of the Official GMAT Quantitative guide and work backwards. Questions at the end are generally harder, so you will learn faster.I first started with the syllabus that the Manhattan GMAT instructor had given me. It had lessons and then practice questions selected from the GMAT guide and the Manhattan practice books. After the 3rd day of working through the syllabus, I knew I would not finish in time for the test, so I only worked on official GMAT math problems for the rest of the time. One of the biggest takeaways that I got from doing both the Manhattan math problems and the official GMAT math problems was that the official math questions were much more accurate and helpful in terms of what was actually on the test. On the other hand, Manhattan solutions to problems usually showed faster and simpler methods to solving similar problems.Another key strategy is to use Khan Academy. There are going to be times when you are burned out from working through problems. When this happens, open Khan Academy and navigate to the GMAT page. There I found that he had recorded himself working through every math problem in the old GMAT official guide. This is extremely useful, since you can see someone work through problems and explain step by step what they are doing and why. This was probably the best tool for quickly learning the math section that I used.Along the way, you may realize that you forgot how to long divide or multiply two numbers. You will also realize that it is easy to miscount zero’s and decimal places. You have been warned.Random notes on the Math Topics:RatiosYou will see these a ton. They are very easy to make a simple mistake on.Factors and MultiplesYou need to memorize divisibility rulesEx: A number is divisible by 9 if the sum of the digits is divisible by 9You need to memorize the square of 1 through 20RatesThese probably gave me the most difficulty. Drawing a picture of the problem helped.Systems of EquationsMost times, this means just plugging one equation into the otherOverlapping SetsQuickly draw and label a Venn diagramRight TrianglesThere will be a bunch of rules listed on these in both the Mahnattan GMAT book and the Official GMAT book. You need to memorize all of these.InequalitiesRearrange the inequalityExponentsThere will be a bunch of rules listed on these in both the Mahnattan GMAT book and the Official GMAT book. You need to memorize all of these.PercentagesIf you have trouble on these, draw a box and shade in the appropriate percentages so you can visually see the problemCoordinate GeometryDraw stuff and count spaces carefullyVerbal – use the official guideReading comprehensionFirst, skim the questions so that you know what you are looking forRead it like it is a story. Understand the general flow of the logic, and write a small note next to paragraphs so that you can quickly reference paragraphs when answering questionsCritical reasoningJust do a bunch of these. Take all the ones you got wrong, and go over them with a friend. This is important because when you initially try to solve the problem, you will create a line of logic in your head that makes sense to you. It is hard for you to change your line of logic without someone else helping you to think differentlySentence correctionBoth the Official GMAT Guide and the Manhattan GMAT Guide will have a list of common sentence corrections that you will have to look for. I have reproduced my outline of this section below:Types of Errors:Misplaced modifierMisplacedModifier is placed far away from subject, thereby not modifying itDanglingNot really clear what it is modifyingEx: I got some tips for how to protect myself from the police.SquintingModifier may modify 2 different subjectsEx: Students who miss classes frequently fail the coursePronouns do not agreeImproper comparisonWrong subject/verb agreementWrong verb tenseImproper sentence structureIncorrect idiom: You simply need to memorize these. I have listed common idioms below to kick start you…between: 2 peopleamong: 3 peoplefewer: a specific #, ex: fewer children (countable nouns)less than: a continuous quantity, ex: less devastation (quantities)farther: distancefurther: degreecontrast A withBdated atresponsibility tosame to A as to Bso A as to be Bmuch: used for an uncountable quantity, such as rainmany: used for a countable quantity, such as peopleaid inOther tid-bits:Where you study is important: Fortunately, my girlfriend lived about a minute away from my house. When I studied, I would only take my GMAT material to her place and study at her desk. She would do work directly behind me. Therefore, anytime I felt like taking a break, there was someone behind me to call me out on checking E-mail or Facebook. This held me accountable and helped me to stay focused.Diet: While studying for the test, I was on the Ketogenic diet. I’m not sure how this affected my mental performance, but having cut out carbohydrates, I did feel like my energy was lacking at certain points in my study marathon. On the other hand, it greatly simplified my choice of food, so I put almost no mental effort into choosing my food. Maybe this helped me focus on the GMAT more? I don’t know.Signing uphere: If you are going to take the GMAT seriously, you need to sign up. If there is no deadline (test date) and you haven’t paid the $250 to take the test, it is going to be much harder to motivate yourself. Sign up here.Wrap-up:At one point, I wanted to stop because life got boring. I would literally study all day and eat really plain food (because of the Ketogenic diet). However, during the last day of studying, I felt abnormally happy. I had come to appreciate the test since I had spent so much time learning it. The strategy written above for hacking the GMAT in 8 days worked for me. I wrote this post so that I could help others hack the GMAT in 8 days, so if you think I could add value to this post in any way, please let me know and I will do my best to help.- See more at: Laksh