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Hello,Everything you need to know before studying in Australia - education system, visa requirement and process, Indians living in Australia, post-study options and more.1. About the countryAustralia is the largest country, geographically, and is a continent in itself. It lies in the southern hemisphere so the weather changes are opposite than those of India. Australia has five of the 30 best cities in the world for students to live in based on student mix, affordability, quality of life, and employment opportunities. The capital of Australia is Canberra.Education systemAustralia has the third highest number of international students in the world after United Kingdom and United States. It also has seven of the top 100 universities in the world. Australia's national quality assurance system is unique in its structure and rigour. The Australian Quality Training Framework has been set up by the government to strengthen the quality assurance processes in education.College Fit: At the higher education level, students have a wide range of options when they choose a college or university. Although there are agencies that attempt to rank colleges and universities, the concept of “fit” is also important. The GPA* of admitted students are important, but majors offered, location, number of students enrolled, and campus culture are all factors influencing a prospective student’s decision. Some colleges and universities are publicly funded, while others are privately supported.*GPA means grade point average. It is the average of all grades received.Popular student destinations: The top universities in Australia are The Australian National University, The University of New South Wales, The University of Melbourne,The University of Western Sydney, and Monash University (in no particular order). The area of New South Wales on the east coast of Australia is the centre of all its renowned academic institutes. Most of the best colleges in the country are situated in cities like Sydney, Canberra, Brisbane, Melbourne, and Perth. About 12,629 Indian students were studying in Australia during the academic year 2012-13. Accounting, Master of Business Administration (MBA), Health Care, Information Technology, and Hotel Management are the popular courses Indian students pursue in Australia.Safety in Australia: Australia is a multicultural society that welcomes people from other cultures, countries and backgrounds. While majority of Indian students studying in Australia have a positive experience of living and studying in Australia, there were a number of incidents of assault as well as of robbery during 2009 and 2010, which affected not only Indian students but also members of the larger Indian community in Australia. Presently, no such incidents have been reported and active efforts have been made by the Australian government to prevent such untoward incidents from happening in future.WeatherAustralia is diverse in its geography and climate. The country is located in the southern hemisphere. This means Australia's summer starts in December and winter begins in June. Nearly a third of Australia is in the tropics where the average temperatures are in the mid 20 degrees Celsius. The southern areas are in a temperate zone.Australian Capital Territory – This region covers Canberra. It has hot, dry summers, and cold winters with occasional fog and frequent frosts. The average temperature in summers would be around 30°C to 15°C; in winters it would be around 11°C to 0°C.New South Wales – This region covers Sydney and its weather is very relaxing all round the year. The average temperature in summers would be around 22°C to 40°C; in winters it would be around 17°C to 8°C.Northern Territory – This region has a tropical climate, and has two distinct seasons, the 'Wet' and the 'Dry'. The Wet season spans from November until April and is characterised by increased humidity followed by monsoonal rains and storms. The 'Dry’ season, from May until October, is characterised by warm, dry sunny days and cool nights. This region covers Darwin. The average temperature in wet season would be around 33°C to 25°C; in dry season it would be around 35°C to 21°C.Queensland - Warm summers and mild winters are what you can expect here. This region covers Brisbane. The average temperature in summers would be around 20°C to 30°C; in winters it would be around 20°C to 10°C.South Australia – This region experiences mild weather with sunshine all the year round and covers Adelaide. The average temperature in summers would be around 17°C to 30°C; in winters it would be around 15°C to 6°C.Tasmania - Snow falls in the mountains in winter. However, most people in Tasmania live in towns and cities near the coast. The ocean moderates the temperatures there. It covers cities like Hobart and Devonport. The average temperature in summers would be around 25°C to 10°C; in winters it would be around 11°C to 4°C.Victoria – This region covers Melbourne. It enjoys warm summers, pleasant springs, mild autumns and crisp winters. The average temperature in summers would be around 26°C to 15°C; in winters it would be around 13°C to 6°C.Western Australia - This region covers Perth and is famous for its long days of sunshine, spotless blue skies and brilliant beaches. The average temperature in summers would be around 31°C to 18°C; in winters it would be around 17°C to 7°C.Lifestyle tipsAustralians are know to be friendly and helpful people, with a great sense of humour. Australia is considered one of the most competitive nations on Earth. This covers all areas of life including the workplace. While English is Australia’s national language, there are certain words and expressions that have come to be regarded as uniquely Australian through common usage. Some of them might seem strange to non-Australians.Australians love their sport, both playing it and watching it. The most loved sports in Australia include Australian football, rugby, and cricket. This relatively benign climate has resulted in a country where people spend a good deal of time outdoors at beaches, in the countryside or on sporting fields as either spectators or participants.Indians living in AustraliaThere were nearly 308,542 Indian immigrants living in Australia in 2011. They represent the second-largest immigrant group by country of origin, after China. Almost one-third of all Indian immigrants resided in Victoria.Download this guide to read it offlineGet it Now!2407 People downloaded this guide2. Student lifeAccommodationFirstly, you need to decide whether you want to live in university managed accommodation, or with a private landlord. Choosing university managed accommodation can also give you a catered or self-catered option. Catered accommodation offers the benefits of your meals being cooked for you and a degree of certainty with meal costs.If you have an idea about what you prefer, the accommodation office at your university will be able to tell you what accommodation they have available - so that’s the place to start. If you are thinking of renting from a private landlord or if your chosen university can’t offer you anything in its own residential facility, the accommodation office should be able to provide you with a list of private properties and landlords in the area.Wherever you choose to live, you should make sure that you know your contractual rights and responsibilities. In most cases you will be asked to enter into a tenancy agreement, which you should read thoroughly before you sign.OrientationOrientation week is mandatory for international students so ensure that you arrive before it starts. This is the time where you will be introduced to the university and its services, as well as enroll in your classes. It is essential that you read your guidebook, which is provided by the college. The guide explains each part of the admission process.ActivitiesAlong with sport, colleges offer extra-curricular activities that provide students a wide range of experiences. Music, drama, science and literary societies in colleges offer opportunities for outdoor education and other leisure activities. Visits to theatres, concerts, and places relevant to the courses of study such as art galleries and museums, religious centres or historical sites, scientific companies and projects are all part of college life.3. Admission processRequirementsThese vary between study programs and levels. For each course, Indian students will need to meet a minimum English language requirement. Along with that a minimum academic record of 65% and above in class XII will be required. Foundations and Diploma programs are available for students who have secured below 60%. The student should have completed 18 years of age before joining a degree program.It is important to note that these numbers are just for reference purpose, the actual numbers may differ from university to university.The following documents also need to be submitted:Attested copies of mark sheets of class X, XII, and the Bachelors degree (if applicable)At least, two academic reference letters from professors who have taught you most recentlyIf you have work experience then two letters of recommendation from the employer/manager who knows you well and can comment on your professional abilitiesStatement of Purpose (SOP)ResumePhotocopied score reports of GMAT / IELTS / TOEFLPortfolio (in case of Students applying for art and design courses & architecture programs)Others (certificates / achievements at the state and national level and extracurricular activities)Proof of fundsTimelineMost of the colleges in Australia accept online applications. You will have to visit each college's website to apply. In most cases, you will have to make an account on the college website to provide your basic information, submit the scanned version of your documents, and pay application fees. You will be informed about the application process and its stages through this account. Please refer to the website of the colleges of your choice to know the process of applying.Application fee: All colleges require that you pay an application fee while applying. The fee amount will differ depending upon the college and course being applied to, so check with individual colleges about their application fee.Steps: The common steps to applying for admission are as follows:Search for colleges and coursesContact schools and visit websites for informationNarrow down your list of schoolsTake the entrance exams like SAT, GMAT, GRE, TOEFL, IELTSWrite SOPs and ask for LORsApply to the colleges which fit your interestsAppear for video interviews to the colleges who shortlisted youIf accepted, apply for student visaSOP: A Statement of Purpose (SOP) is your introduction to the college and admission officers. It is always written in first person and describes the reason for applying to a particular college. It needs to highlight why you are a perfect fit for the college and why the college should accept you. The style of writing could differ from formal to casual, but it is important to remember that it should reflect your personality as well.Essay: Essays are also required to be submitted by a prospective student. Essays are an important part of the university admissions process. Students may be required to write one or two essays, along with a few optional essays too. Common topics include career aspirations, strengths and weaknesses, skills, experiences, and reasons for considering a particular school.LOR: A letter of recommendation (LOR) is a reference letter written by a third party describing the qualities, characteristics, and capabilities of the prospective student to recommend him to the college in terms of that individual’s ability to perform a particular task or function. The third party could be a professor, direct manager etc.Intake seasonsAustralia generally has two intakes i.e. February and July, with few universities offering multiple intakes in September & November. You should start your admission process around six months before the application deadline. Typically most universities have three deadlines, during one intake. It is up to the convenience of the students, which deadline to aim for. You should be done with your language and aptitude tests by three months before the deadline. The last three months should be dedicated to filling out the application form properly.It is essential to ensure that the ‘complete application process’ along with appearing for interviews and visa application procedure should be complete by Nov-Dec for the February intake.If you are looking to get admission into vocational courses, then some courses may have admissions open in January and perhaps even May or July.4. ExamsLanguage examsInternational English Language Testing System (IELTS), Test Of English as a Foreign Language (TOEFL) and Pearson Test of English (PTE) are all standardised language tests, which are required to be taken for the purpose of getting admission into colleges. These follow different formats, structure and result bands. These tests are different in various ways but many colleges ask for any one of the results. So it's up to the student to decide which exam to appear for.Repetition of exams: IELTS can be taken unlimited number of times. TOEFL can be retaken as many times as wished, but cannot be taken more than once in a 12-day period. Same with PTE, it can be taken as many times as desired. You must wait to receive your scores before you can book your next test.Fee: The fee for these exams is Rs 9,300 for IELTS, Rs 10,000 for TOEFL and Rs 9,350 for PTE.Time to apply: Ideally, if you are aiming at the September intake you should appear for these exams by November, so that you can apply before the first deadline. The universities you will be applying to will mention which exam results they will accept. But if they give a choice to go for either of these, then the choice depends on you. The time required to prepare for IELTS/TOEFL/PTE would depend on the existing English language proficiency. You may require 2 to 4 months of preparation before the exam date.General examsGMAT - The Graduate Management Aptitude Test is used to measure the abilities of the potential MBA aspirant to undertake higher education in the field of business or management. It measures mathematical, english, and reasoning skills of the student.GRE - The Graduate Record Examination is another test required to be taken by students applying to graduate schools to pursue MA or MS. Increasingly many business schools are also accepting GRE scores for the purpose to granting admission for MBA.Repetition and Fee: You can give GMAT unlimited number of times, subject to five times a year and a gap of 30 days between two tests. You can take these tests with a gap of 30 days from the first time. The cost of GMAT is Rs 16,000, and GRE is Rs 12,000.Ideally, if you are aiming at the September intake you should appear for these exams by November, so that you can apply before the first deadline. The preparatory duration generally ranges from 4 to 6 months.Average Scores: The average GMAT accepted across universities is 520. Average GRE score is 145 for Verbal, 160 for Quantitative and 4.0 for Writing.It is important to note that these numbers are just for reference purpose, the actual scores may differ from university to university.5. Cost of livingThe cost of living depends heavily on what part of Australia will you be living in along with how much you will socialie. Some of the basic elements for living as an international student in Australia are:Accommodation rent ( on campus or off campus )Groceries and foodUtilities like electricity, water, gas, internetPhone billsText and reference booksAirfare for traveling back to IndiaOther elements which may differ from person to person would be:Dining outTravel and VacationCar rent and Car insuranceCable TV connectionSchool expensesThe tuition fee varies according to different universities, courses and the city. The tuition expenses in Australia might be up to $15,000 to $33,000 per year for an undergraduate course. And if you are thinking of applying to a postgraduate course, the cost would be $20,000 to $37,000 per year approximately.Living expensesThe Department of Immigration and Border Protection has financial requirements you must meet in order to receive a student visa. You must have $18,610 to study in Australia.Health insuranceOverseas Student Health Cover (OSHC) is compulsory and you will not be able to apply for your student visa until you have purchased a policy recommended by your host university. It includes cover for visits to the doctor, some hospital treatment, ambulance cover and limited pharmaceuticals (medicines). The Department of Immigration and Citizenship requires overseas students to maintain OSHC for the duration of time they are in Australia.ScholarshipsFee waivers are awarded to international students on the criteria of merit and need of it. Candidate with strong academics, good performance in standardised exams and extracurricular achievements would be eligible for scholarship awards and financial assistance. To benefit from these opportunities, one has to make sure to send all the required documents by particular deadlines. In addition to this, the presentation of the application is also important because one is judged by the image one projects.Documents required: The documents usually needed for a scholarship application are as follow, although the requirements may differ:Academic records and photocopiesA recent CVA letter of intent, which acts as a cover pageCertificate of Language Proficiency (TOEFL or IELTS scores)Letters of ReferenceLoansStudent Eligibility criteria: The first thing is to be aware whether you are eligible to apply for the loan or not. The general eligibility criteria that are followed by all the banks are –You should be an Indian nationalYou must have a strong academic recordYou must be seeking admission to a professional, technical or other course of studies. Most banks maintain that the selected course should be job oriented.You must have secured admission to foreign university institutions.You must be above the age of 18 years or else your parents can avail the loan.Eligibility for course: You may not get a loan on every course. Here are the kinds of courses that qualify for the education loan.For Graduation: Job oriented professional or technical courses offered by reputed universitiesFor Post Graduation: MCA, MBA, MS and also diplomasThese courses could be from foreign universities or institutes approved by the state and central government.Loan amount: If your total fee is Rs 10 lakh, the bank may offer to give a loan of 80% of the amount and you will have to put in the balance 20%. This is called the margin amount. The maximum loan amount offered by banks for studies abroad is generally around Rs 20 lakh.If your tuition fees amount is Rs 30 lakh, you’ll have to manage the rest of the funds by yourself. Some banks charge a processing fee, while others don’t. it may be a fixed amount or a percentage of the total loan amount. So if the bank charges you 1% as processing fee, that will be an additional cost you’ll have to cover.Documentation required: You will have to provide the acceptance letter sent by the University reflecting that you have been selected for the course and the schedule of fees. You will also need to show the mark sheet of the last qualifying examination to show your academic record.All banks have different requirement for documentation, so you need to confirm with the bank first.Repayment: Repayment starts only after the course period. If the student got employed within one year after completion of the course, the repayment should start immediately after the expiry of one month from the date of employment.If you do not secure a job within a year of completing the course, then repayment starts irrespective of whether or not you are employed. The loan is generally to be repaid in 5-7 years after commencement of repayment. If the student is not able to complete the course within the scheduled time, extension of time for completion of course may be permitted for a maximum period of two years. Generally, you will get up to a maximum number of 10 years to repay the loan.6. VisaConditionsIf you want to attend a University or college in Australia you will need a student visa. Following documents will be required for the application purposes –Valid Passport - Your passport must be valid for at least six months beyond your period of stay in the Australia.Nonimmigrant Visa ApplicationApplication fee payment receipt, as you are required to pay before your interviewConfirmation of Enrolment Form (COE) To obtain a visa to study in Australia you must be fully enrolled in an Australian institution and receive a “Confirmation of Enrollment (COE)”. These forms are issued by the Australian institution you will be attending. The forms are usually issued after the tuition fees have been received.Acceptance letter from your host university, this will include the proposed study planLetter from your current institution confirming status as a Study Abroad StudentOverseas health insurance receipt2 or 4 passport sized photographsNote: Additional Documentation May Be Required. During the personal interview additional documents may be requested by the interviewer. These may be documents to prove evidence of academic or financial status -Transcripts, diplomas, degrees, or certificates from schools you attendedScores from tests that your college required, such as the TOEFL, SAT, GRE, or GMATYour intent to depart Australia upon completion of the course of studyHow you will pay all educational, living and travel costsProcessThe average time taken by the Australian High Commission for the visa procedure is anywhere between 8 to 12 weeks depending on the individual’s background, so the students need to apply for their visas at least three months prior to their course commencement.As an international student, you must complete your course within the minimum course duration listed on your CoE. You must leave Australia after completion of your studies. If you wish to stay in Australia for your graduation ceremony, you may need to apply for a visitor class visa.Work permitStudent visa holders are allowed to work up to 40 hours per fortnight during their study in Australia. The spouses of Masters and PhD students can work unlimited hours. If you are doing voluntary, unpaid work, it is not included in the limit of 40 hours per fortnight.Visa for spouseThe partner of the student gets a Dependent Visa and a valid work permit for the same duration as the primary applicant. This is applicable only for Master's degree application.Please note that the Student Visas for Australia have changes effective July 1, 2016. Please read about the New Student Visa Guide for Australia to understand the various rules.7. Checklist before departureYour checklist before you leave for AustraliaBook airline ticketsArrange accommodation in AustraliaArrange transportation to/from the airport to home in AustraliaArrange your banking – consider buying traveler’s chequesCheck baggage and customs limitationsClear all paperwork with your home educational institutionGet your documents in order and make photocopies to store in your baggage and keep at home, including:PassportAirline ticketsTravel insurance certificateLetter of Acceptance by the educational institutionKey addresses and phone numbersA bank statement showing proof of fundsPrescriptions for any medication you are carryingTraveler’s cheques—if applicableMedical and immunization recordsAcademic history and university transcripts8. Once you landHomesicknessHomesickness is a predictable problem faced by most students at one point or another. It may occur at the beginning or even well into your year. Homesickness will pass. Be patient. Give it at least two weeks. If you are feeling sad, explain what is happening to your friends. Do not hide in your room; if you do, the homesickness will only worsen. Find your counselor on staff with whom you can talk about homesickness or other problems.Homesickness might be made worse by frequent, long telephone calls home. Most homesick students feel more homesick after a call home than they did before they picked up the phone. Try to limit yourself to one call home every week. The sooner you integrate into the university experience, the sooner your homesickness will pass.Shopping in AustraliaLarge shopping malls and supermarkets like Wal-Mart, Target in the Australia are one-stop shops for all of your daily needs. Be vigilant to ensure that all of your shopping is properly billed and that you keep the bills with you at all times.Learning basic cookingCooking for yourself will save you money. Indian food is expensive in Australia. It will also satisfy your urge to eat ‘your food’ during moments of cultural shock. Indian spices are not commonly available in smaller cities, but there are often shops on campus where you can get ingredients used in most Indian food.TravelEach large city has and provides different methods of public transportation, such as buses, taxis or trains. You might wish to rely on a private car for transportation. Even with the rising cost of petrol, private cars are the most economical and convenient mode of transportation because you get a lot of flexibility and freedom with your car. You can travel wherever and whenever you want, and don't have to depend on the schedule of public transport. However, before you buy your own car, you will have to use public transportation or ask friends for rides.Stay on Student VisaWhen you enter Australia, you may remain there as long as you are enrolled in the school to complete your academic program. After the program ends you may apply for the temporary graduate visa through either the new post-study work stream or the graduate work stream provided you meet the specific eligibility requirements. The duration of the subclass 485 visa you are granted will depend on the qualification that you have used to qualify for the arrangements.9. Post studies optionsPlacementsIndian students are used to the concept of campus placements and on-campus recruitment for getting jobs. There is no concept of placements in Australia, like most other countries. Most Australian Universities have a cell called a Career Services Center, which helps you get jobs and help you prepare for interviews. The on-campus recruitment is always driven by student interest. Companies that recruit through the university do not offer a job directly. What they offer is an internship or co-op. Companies like to see your work for few months before they hire you full time.Work visaGraduates who have completed a Bachelor’s degree, Master’s degree may be eligible to apply for a two year post-study work visa. Graduates who have completed a Master’s by research degree or a Doctorate may be eligible to apply for a three or four year post-study work visa respectively. Other graduates may be eligible to apply for an 18 month subclass 485 visa through the graduate work stream.

Get 1st page rank!This applies specifically to roofing companies, but any local business can use this same strategy and be very successful.Read till the end and do each task listed and get the results stated.BEGIN:Digital Marketing for Roofing Contractors, Roofing Companies, and Roofers:Quick 1st Page Ranking Using Only Google My Business, YouTube, Your Website blog, and the Correct Keyword PhraseFor Roofers and other local service professionalswritten by a roofer with 15 years of 7 figure roof sales experience.Why should you read this?Let's start with that last section "written by a roofer with 15 years of 7 figure roof sales experience." This means that Godaddy Dave Digital, aka: David Nugent also known as David the Roofer is more than experienced in the roofing niche.Starting with his 1st hurricane in 2005, hurricane Wilmaand ending with his last hurricane in 2019 hurricane Michael. Hundreds of hail storms and thousands of insurance claims adjusters later there were several 1000 homeowners that sleptwell at night knowing they got an honest deal, on a wonderful roofing system, from a great person, and a good company.Ouur focus was storms and storm damage restoration as it pertains to roofing contractors. Most of the time we worked closely with the insurance company's hired field adjusters to make sure that the homeowner got a fair deal. I am experienced in Xactimate as well as other measurement and estimating software.Not just a run of the mill salesman we sold the 1st one million dollars for Aspen contracting and the last I checked they were doing 87 million a year. I also was a part of the management team my lady and myself and we managed a staff in the hurricane Ike storm that sold 7 million dollars if reboots and had them 100% built and collected in 6 months.I know what I'm doing and my team knows what I know. We know roofing sales, and we know how to use today's digital marketing platforms to increase those roof salesBefore & After my roofing career and even during, I've had several other businesses that were also successful. Most notable being a medical marijuana dispensary in Denver. It was one of the 1st medical marijuana dispensaries ever in Denver. You could see an article here by CNBC that focused on myself and my partner Linda and the medical marijuana dispensary.I have been building websites since the Internet only had 2 w's so it was just WW. The internet that most are using today has 3 Ws, www. 😄I have been managing teams since early in life. I have always had a 6th sense for knowing what I am not good at and what I am good at. A 6th cents for identifying my weaknesses and my strengths. This has opened the door for many collaborations and many team working environments led by myself as well as under the leadership of others.Rest assured that over the years I have developed relationships and had the privilege to work with the world's most talented marketers, web designers, entrepreneurs, graphic artists, and creative minds.We get the benefits of those relationships in the amazing team Godaddy Dave Digital Marketing and Website Design Agency has in house and around the globe.My digital marketing experience as far as Facebook ads, Google ads, and search engine optimization started 12 years ago with the dispensary followed by a very successful smoke shop supply website.So with my knowledge of the roofing industry including the homeowners, and the Internet, encompassing all of its facets especially digital marketing and website design.There is no one better to explain Digital Marketing for Roofing Contractors, Roofing Companies, and Roofers: Quick 1st Page Ranking Using Only Google My Business, YouTube, Your Website blog, and the correct keyword phrase, aka long tail keyword.Lets not let the grass grow under our feet. Let's dig in.KEYWORD ResearchThe first thing to do, as a roofer, is keyword research.Research keyword phrases that are most searched or trending in the roofing category.OK 1st let's define what a keyword phrase is.Keyword: noun; - a word related to a niche that is used to describe niche. ie: roof and roofing are keywords for the roofing nicheKeyword phrase: aka; Longtail keyword - adjective; noun. A group of words grouped around a keyword is a keyword phrase.The process for finding which keyword phrase is the right keyword phrase to focus on for a given project can take as little as 5 minutes.I am going to highlight a free tool for keyword research that most people use everyday, the Google search box.Look at the series of photos to get a better understandingThe picture demonstrates the suggestions seen when typing a keyword into. Google's search box. These suggestions are the most searched keyword phrases related to the keyword being typed.When you add a space and underscore before the keyword Google will add the most commonly searched words related to the searched keyword.Add a space at the end of the keyword to reveal what words are most commonly typed after the keywordIn our example pictures we have narrowed down our choices. If I were looking for keyword phrases for my local roofing company, that is current, relevant, and actively being searched, I would choose "local roof repair contractors", and "local roof repair companies" as the keyword phrases to optimize for.There are great tools available for roofers to dig deeper into the data if you desire, but for the purpose of this article we are going to stop researching the two keyword phrases we want to target.Pro Tip: add a local identifier to the beginning or end of your keyword phrase to rank quickly in local markets.ie: "local roof repair contractors, baytown tx""Local Baytown roof repair contractors"Most searches for local service pros will include the location, most roofing companies do not know this and do not focus on location. They should.If you search "local baytown seo and digital marketing company"Notice that Godaddy Dave Digital Marketing and Website Design Agency is listed in the Google My Business or Google Maps sectionGoDaddy Dave Digital also command several other listing on the 1st page including our site; Team with the best digital marketing and website design agency. GoDaddy Dave Digital Marketing and Design Agency | Baytown Tx Website Designer, industry, best of list sites, and on lead pr industry sitesThe use of local qualifiers to enhance the keyword phrase that is the main focus, increases the real estate you own on Google's 1st page.Google Maps listing - 2-4" tallEach site listing 1-4"Company website listing 1-4"Use this keyword research strategy and Google ranking strategy to command 50-85% of Google's 1st page with multiple yet unique listings.A deeper dive can be done to see more details on each keyword phrase, such as the search volume and level of competition for each.Save the deep dive for a later date.At this point pick out two keyword phrases using this method and save them for later.Google My Business ListingClaim and Optimize GoogleMy Business listingNow that we have chosen and optimized our focus keyword phrases, the next step is to use those focus long tail keywords in our media. Please note that there is a Golden Rule when it comes to digital marketing in today’s marketplace: Provide value 1st. Providing value can come in many forms. How to videos, ebooks, recipes, guides, industry definitions, process explanations, and infographics are just a few examples of possible value you can deliver to your audience to provide value.People like freebies.Gifts to potential clients break down barriers and relax defenses. Potential client that you have given a gift to or provided value for, is 80% more likely to trust you, than if they met you as you were pitching them.So take some time and develop your UVP, unique value proposition.. Don’t take too long, if you know your potential client, think about what drives them:What type of job do they have? (management, construction, office, executive...)Why do they go to work? (to provide for young children, to provide for an elderly parent, to live a flashy lifestyle, because they were told to)Where do they relax, or hang out? (local tavern, sports bar, church fellowship, facebook, linkedin, amazon)What are their interests? (dogs, cats, football, local team, their kids, celebrities)For me as a roofer, my ideal homeowner and client was usually a working professional, small business owner, or high level blue collar employee.They were motivated by status, accomplishment, and family. They went to work not only to provide, but to provide a better life than their parents were able to provide.They also have something to prove, they want to prove that they can do it. They relax on the golf course, at little league games, and at local sporting events, but only occasionally.You can find them on their Facebook feeds once in a while butmost of their time online is spent debating some work related topic online in several members-only Facebook groups.They have christian beliefs but don’t have a lot of time for church with all of the kids activities, but they will be in attendance when the season is over, around the holidays and at volunteer opportunities.After a large storm, like a hurricane, these people will come together in a group with a name like, Aftermath and Rebuilding Chambers County, Coming Together after Hurricane Michael in PCB and so on.Pro Tip: Start a local after the storm group on Facebook. Contribute by posting important contact info and storm recovery info. Make the theme one of sharing and approving contractors and resources. As the admin and owner if your input is helpful the leads will be available at your beckon call.How does this relate to optimizing a Google My Business listing and providing value to a potential client? Knowing your client and what they’re about will reveal to you common needs. When you know their common needs you are able to provide solutions to these needs, or add value, for your potential clients.For example: my potential clients as a roofing contractor needed things after a storm. They needed to know what to do next, so i would provide a free PDF that they could download describing the process of rebuilding after a storm.Use a lead magnet to get their attention. Something like “10 things you must know before you file an insurance claim”, or “How I get 100% more from the insurance company”.Anyway, let’s not veer off course. So we have all of this new information in our heads now, let’s put it to good use.Google, “Google My Business” and follow the steps to claim it. Google does a great job walking you through each step so I am not going to bore you with those details here.I will point out the steps to spend more time on, sucha s your bio or about me section. This section is going to act as the lifeblood of your digital personality and will set the tone moving forward. Think of it as your resume, you could even use the same format as a resume for this section.The other focus point of the Google my Business Listing is the photos section. This is where you want to display before and aft6er pictures, pictures of your guys during a build, pictures of your office staff or crews at lunch or recreation.This section is also for the images of the logos for companies that you are partners with. For me these included Owens Corning, GAF, SVG, ABC Supply, Sky Diamonds University, and others that I worked with and trusted in the industry.The most important photos are by far the before and after photos. These are the golden ticket when it comes to getting leads from optimizing your Google My Business listing.The two areas mentioned are the top priority in this task, but a complete profile is rewarded by Google over an incomplete profile. So the hours of operation, special offers, building pics or inside pics must not be overlooked.A great rule of thumb is this: If Google asks for it then give it to Google.“A great rule of thumb is this:If Google asks for it, give it to Google.”The last thing that you want to do is to post often. Remember to post value,make posts that contribute to the goal of your client and potential clients.Post things that are funny, or if you're the type, controversial.Do not only post requests for business.People will know that you offer roofing because you are always talking about roofing and storms, and posting before and after pictures of roofs that you’ve done, or how to videos, or storm preparation list.They know that you are a rooferA good rule of thumb here is the 80/20 rule.80% value and 20% offer.If you do things right, your offer will be ever present and you will contribute 100% value with referrals and new business looking for and asking for you specifically.Pro Tip: add value to the community and gain trust with major search engines like Google, by participating and speaking at local events. This could be little league sponsorship for local companies, or local questions and answer panels discussing the rebuild process after a storm.Take video and pictures so that your participation can be highlighted and so that you can tag other companies in them later for backlinks. I will not be going in depth into backlinks with this post but there are many great resources available if you would like to know more about the value of backlinks and how to get them legitimately.YouTube | Website BlogWe are going to talk about YouTube and your website and or your blog and the significant impact these have on your rankings on Google and other major search engines.Did you Know?Did you know that YouTube is the 2nd largest search engine, second only to Google? It’s true YouTube holds the title as the second biggest search engine in the world. The number one search engine is of course Google and they are the owners of YouTube.The next two steps could be done in any order. The order that you complete them will depend on your strengths or if you are a natural writer or if you feel better behind the camera.Your Website | BlogIn today’s digital space most websites have the option to attach a blog so that the business can speak to its clients and potential clients about topics related to the business.For me. As a roofing contractor, I would blog about “10 steps to take after a hurricane”, or “How I get 100% more than the insurance company’s original offer”, these topics answer questions that my target audience really need answered.I also provide links to vital emergency resources like shelter information, water handout locations, emergency tarp information, Fema updates, local county and city updates. It takes just a few minutes to look these things up and add them to a blog. This type of information also provides a reason for readers to share and also to return to the website or blog.Pick your topicPick a topic that is http://relevant.to your target audience. This is not a difficult task and Google is always a great source to find relevant topics.Use the search box on Google or on Youtube to see what questions are currently needing to be answered and use the result as your blog post topic.For example: I just typed roofing in the search box on YouTube and I followed it with a space. The result came back and the most relevant question that a homeowner may be looking for the answer to is “roofing a shed”.This keyword phrase or search term appears twice on the list of the top 10 most searched questions currently on YouTube. See the image on the right.. I would write my post about “Roofing a shed with asphalt shingles”.This topic will include relevant keywords that I am targeting such as:RoofingRoofing with asphalt shinglesAsphalt shinglesAdd the target location city. neighborhood, area, county, state or country to the topic of the blog. In the example that I mentioned above it looks like this: “Roofing a shed with asphalt shingles in Baytown, Tx”Write the blog post with your chosen topicIt's time to start writing about the chosen topic. There are a few things to remember when writing a blog that is acceptable and welcoming to Google and other major search outlets and that is pleasantly informative yet captivating for your target audience.Do these steps for every blog postKeep paragraphs short and digestible for the readerUse H-tags and bold print to highlight key topicsSpeak naturallyUse your topic as your focus keyword phrase or longtail keywordRepeat the topic several times verbatim and with synonyms totaling 1-3% of contentUse complimentary picturesTarget length is between 1500 and 5000 wordsLink high to quality sites like Google, or Quora, or Home Depot hen mentioning them in your postReference industry influencers like HOA presidents or local real estate agents with links (don’t forget to send them a link to the blog so that they can share it with their colleaguesA reminder to comment (ask a question that the readers / viewers will be eager to answer)Use software like Rank Math SEO for Wordpress to optimize blog post for SEOPro Tip: Use local industry resources to get information that you may not have at the top of your head. In the example if you are not an expert in explaining the exact steps a homeowner should take when “roofing a shed with asphalt shingles in Baytown tx”, just do a quick google search and curate the answer from another source. Remember to always include a link to the source, and tell the source about the mention when possible so they can share the blog post too.Create a VideoCreating a video that directly relates to the topic is absolutely critical. This is a recipe that will get Quick 1st Page Ranking Using Only Google My Business, YouTube, Your Website blog, and the Correct Keyword Phrase. Follow the recipe exactly to get Quick 1st Page Ranking Using Only Google My Business, YouTube, Your Website blog, and the Correct Keyword Phrase.Make sense? Good.Making a video can be done in several ways. You can speak to the audience directly, with you being in the video, you can use a program to speak text that you write, you can use text and images only set to music, you can use text and images with a narrator, or many other clever video creation techniques.I like to use Quik as a go to video creator and Ripl would have to come in a close second. Use whatever video software you like and have available.The topic and the content of the video will be the exact same as the content and topic of the blog post. Be sure to include the same things in the video that I listed for the blog post:Do these steps for every videoKeep paragraphs short and digestible for the readerUse H-tags and bold print to highlight key topicsSpeak naturallyUse your topic as your focus keyword phrase or longtail keywordRepeat the topic several times verbatim and with synonyms totaling 1-3% of contentUse complimentary picturesTarget length is between 1500 and 5000 wordsLink high to quality sites like Google, or Quora, or Home Depot hen mentioning them in your postReference industry influencers like HOA presidents or local real estate agents with links (don’t forget to send them a link to the blog so that they can share it with their colleaguesA reminder to comment (ask a question that the readers / viewers will be eager to answer)Use software like TubeBuddy to optimize video for SEOAdd these to each video in addition to the list aboveA description optimized for the chosen topic as your keyword phraseA title with your chosen keyword phrase includedA reminder to like, share, and subscribePro Tip: Remember when I said that the video or the blog could be completed in any order depending on your strengths? Use the one that you created first to complete the other using the exact same content. You can even read the blog post verbatim on video if you choose. And vice / versa; you could use the transcript from your video as your blog. Make some simple adjustments, but the content stays the same.Summary -Achieving the 1st page Google RankNow it’s time to put all of the ingredients together, put them in the oven, and enjoy our beautiful Quick 1st Page Ranking Using Only Google My Business, YouTube, Your Website blog, and the Correct Keyword Phrase, cake!!We have designed and created the following assets:Relevant keyword phrase or longtail keywordYouTube VideoBlog Post / Website ArticleGoogle My Business ListingFollow these steps to achieve first page google ranking:Double check to be sure that all of the steps have been completed in the video and blog creationsDouble check to be sure the exact same focus keyword phrase or long-tail keyword in the title of the blog and videoDouble check to be sure that your video and your blog are free of errors, optimized for SEO (our focus keyword phrase), and ready to publishUpload your video on YouTube, including your SEO optimized descriptionUse a software like TubeBuddy to make suggestions and give insight on the optimal SEO options for this videoComplete each step in the uploading and publishing process completely, do not cut corners hereCreate a cover thumbnail using the software attached to Youtube or similar software. Use images or an image that is compelling and clean. Look at other thumbnails on YouTube to get inspiration. Do not use text on the thumbnail. If you do use text on the thumbnail you must use it sparingly.Publish videoRepublish video and description on your Google My Business ListingRepublish on a minimum of 5 social media networksUse several profiles to leave a comment on each post, like each post, and share each post. You can use your business profiles and ask several of your friends and family to help with this step. DO NOT SKIP ANY STEPRepeat Steps 1-11, 3-7 times for quicker, higher ranking using similar or the same focus keyword phraseDouble check the blog to be sure that pictures are used to enhance the readers experience, the pictures are relevant and they are optimized for SEO, including alt tagsDouble check to be sure that any content that you borrowed from another source is clearly referenced and a link is provided to the original content when availableDouble check to be sure that there are no errors in spelling or grammarPublish blog to your domain name or to your host like Wordpress. Make it live.Share the blog on several social media channels (minimum 5)Use several profiles to comment like and share blogShare blog to Google my Business profile and postCopy and paste blog content into a new post on your Google My Business Profile adding hashtags at the end that are relevant and include your focus keyword phrase or longtail keywordRepeat Steps 13-20, again for quicker, higher ranking using similar or the same focus keyword phraseMonitor ResultsUse a service or software like SEMRush to track the progress of your focus keyword phrase and its ranking on Google and major search engines.Manually check your ranking in Google and YouTube by searching your focus keyword phrase from the search box on each platform. You can see rankings in as few as 3 hours when the steps are followed exactly.Repeat this process for each longtail keyword that a 1st page google rank is desired.Algorithms will change and other outside factors may alter results. With that said this formula will work in local markets 99% of the time. This is the secret sauce for roofing contractors and local service professionals.Question: Can you identify the use of any of the steps to Quick 1st Page Ranking Using Only Google My Business, YouTube, Your Website blog, and the Correct Keyword Phrase, that I recommended in this blog, in this blog?Leave a comment below identifying a process or technique that I suggested in this post, actually used in the post.