Venn Diagram Of Producers And Consumers: Fill & Download for Free

Giphy is a revenue-less three-year-old start-up, gets 150 million unique monthly visitors on its site, and all it does is curate and allow users to search for GIFs. So why is it worth $300 million?A graphics interchange format or GIF, is a file type that allows very short moving images. It was invented 29 years ago but has taken off in recent times and is often used for comedic effect in messaging apps.New York-based Giphy is able to create GIFs and host them on a searchable database on its site and has also integrated with the likes of messaging app Slack and social media platforms Facebook and Twitter.Earlier this year, the company raised $55 million, reportedly valuing it at $300 million, perhaps surprisingly high for a company not making any money. So how is it planning to monetize?To understand this, you have to understand the potential of this business model, according to one of the founders."The whole premise underneath all these products - the web, all the integrations we do, apps we power, the messaging services we enhance - it's all a search experience. And what we deliver in that search experience is a result, and our result is something that ticks off an interesting Venn diagram of information, search result, content, entertainment and communication," Adam Leibsohn, chief operating officer at Giphy, told CNBC in an interview last week."So we have a search query and a search result. And we are the biggest search engine inside of messengers that anyone has ever built. And so we are a big search engine, you can look at other search engines about how money gets made."Leibsohn did not explicitly compare the business to Google - the U.S. search giant - but his comments did hint at what potential revenue streams could be. Like Google, Giphy could monetize via sponsored GIFs, instead of sponsored search results. For example, if you search for a GIF about burgers, a McDonald's GIF could appear.Another key part of the business is how Giphy integrates with a number of messaging apps. Currently, advertisers do not have access to Slack for example, but potentially could do through GIFs.To do this, Giphy has "special partnerships" with TV networks, film studios and other content producers in order for it to be able to make GIFs around their characters or films. It can partner with live events in order to allow them to make GIFs on-the-go."We have done some very special partnerships and it has allowed us to create really strong relationships with these companies. It helps them get their content in more and more places, places where you can't even buy ads," Leibsohn said.Giphy is not booking ads or working to monetize the platform yet, but Leibsohn explains that all the content - such as that from movie studios or sports leagues - is in essence branded content."Whether we turn on ads or not, and when we do and if we do, and how we do it, the market is already there because everyone is already consuming branded content day in, day out," the co-founder said.But Leibsohn warned not to think of Giphy as just a search company as it's also an entertainment and content business, allowing it to be a "new search paradigm".‘Gif’ or ‘jif’Perhaps the biggest question of all around GIFs is how to pronounce them and Leibsohn finally gave some closure.The file format was invented in 1987 and then it was pronounced 'jif'. But times have changed."My view is that in 1987 we said and did a lot of crazy things. 'Robocop' came from the late eighties and nineties, 'Space Balls', Cold War. But now it's 2016 so maybe it's time to leave 'jif' in the past and go with 'gif'," Leibsohn said.Thanks!

There are a number of Brand positioning strategies companies apply. Here is a nice visual summarising them:Branding is an integral part of many companies' success, but the positioning can ‘make or break’ the brand. Here's a blueprint from Neuro Flash blog post on how to set up your own brand positioning strategy using a combination of Benefit-Consumer-Attribute:Brainstorm for brand valuesSort them on a Venn diagramFocus on the values in the middleCombine topics into conceptsTest & iterateYou can produce relevant associations, ideas and concepts using technology & big data solutions (Neuro Flash AI is one of them), or by doing your own brainstorming and brand value evaluations.Here is a link to a blog post for more information about the above process: https://neuro-flash.com/improve-your-brand-positioning-volkswagen-neuro-flash-example/

Start thinking about Venn diagrams. What you seem to want is a small part of the intersection of big circles labelled ‘ecology’ and ‘systematics’.Systematics, also known as taxonomy, is concerned with identifying species and their genealogical relationships, i.e. classifying individuals into populations and lineages on the tree of descent-with-modification. However species are defined (and there are lots of different definitions in play; all of them, in my opinion, arbitrary and ad hoc, but more or less useful in any particular instance), members of a species have a lot of things in common due to inheritance from recent common ancestors. Among those things are tendencies to live where their parents lived (‘cos that’s generally where they start), eat similar food, thrive on the same soils or vegetation or nesting sites, fear and be eaten by the same kinds of predators, tolerate particular ranges of temperatures and salinities etc. Any of those things can be used as evidence for relationships (juts as bone structure, eye colour or DNA sequences can), and that’s how systematists spend a lot of the time looking at animals: as clusters of inherited characters providing evidence of family history.Ecology looks at those behavioural traits and associations with habitats and other species as of central importance, rather than as supports or decorations on a family tree. One branch is called trophic ecology, and is concerned with what animals eat (trophos = ‘food’ in Greek). When there’s talk of food chains and food webs, producers and consumers and apex predators, the subject is trophic ecology.Because systematics and ecology are just different ways of looking at the same set of data about the world, they overlap with each other extensively. (Perhaps it could be argued they overlap completely, both with each other and with evolutionary biology; or maybe that’s just me.) Somewhere in the region of overlap is the imaginary specialization of putting trophic labels on species, as proposed in the question.