Powerful Keynotes: Fill & Download for Free

Everybody’s heard of the Steve of apple. He was a Tech-gig, a genius and a far-sighted man.Little did anybody know that this Steve was only the technical Marketing Head who sold products to people with powerful keynotes.Meet Steve Wozniak.His Programs were SO perfect that everybody had to check twice for any errors. Also, He used to do it in one single attempt.Imagine his conceptual understanding and the grinding he had done to prepare himself like that!He is definitely the best iOS programmer of all time.

He Believed It Was His Most Powerful Sales Tool“Using Keynote is like having a professional graphics department to create your slides, This is the application to use when your presentation really counts.” –Steve Jobs, 2003 [1]Steve would know, it was custom designed for him.This is the story of two Keynotes;1) Steve Job’s way of selling to the world2) The tool that helped make it happenSteve Jobs: A Salesman, A Showman And A FounderWhen Steve Jobs returned to Apple in 1996 he was assigned the title of iCEO (interim CEO). The “i” later took on a much more deeper context as the product naming conventions changed at Apple. Steve had planned rather early how new Apple products and major Apple changes will be announced, a one man show that insiders came to call the “one more thing” show.Steve knew something that all great CEOs, All great founders should instinctively know, they are salespeople and they know that people want to be “sold”. Steve had a rather high degree of respect for the sales process and good salespeople in general. He felt all the much better when a founder is the chief salesperson. He once stated “if I can’t sell it, no one should".Steve Jobs selling Apple and its products to the world. Note RF remote in his hand in most pictures.A Founder Facing Public, Open Honest Critical Views Of His CompanySteve began to mold this new one to many sales presentation at the Macworld conference where he began the Keynote speech in 1998, it was a big surprise at the time, he was not really scheduled to appear. Although officially just a “status report” it turned out Steve showed the world that a company’s biggest critics were actually its best asset. It is often lost with 20/20 hindsight in the iPhone world we have today, just how much mixed and critical feelings the developers at the Keynote had, some even walked out on Steve, mostly when he presented the fact that Microsoft invested in Apple, on his request. Many felt even though he was not there the last few years, he helped create the problems while he was there and the things he did after he left.I wish we could see more of this sprit today. A vast majority of startup companies today are ill informed not to embrace constructive critics and many founders get “bummed out” when ideas, concepts and directions, privately or publicly are made critical, even in “transparent” companies.In this Keynote speech Steve addressed things he had publicly stated about Apple and was said to him about Apple, “Apple has become irrelevant”, “Apple can’t execute anything”, and “Apple’s culture is anarchy; you can’t manage it”. This was a refreshing way for a founder to face the public and the people who work for him. Steve spent the better part of a month seeking out and asking for the most critical insights about Apple and its products. This Keynote speech really cemented Steve as a rational founder that was willing to face market realities. This aspect of Steve never seems to be understood or even talked about.Steve Jobs facing the Practical and Pragmatic realities of Apple in front of 1000s of people.After this Keynote speech, it all changed, Apple embraced open debate and critical analyses from all directions. No company before this nor since this has been so bold. In my view this Keynote saved Apple Computer in 1998 just as much as the products that came along after it.Steve as the iCEO of Apple in the 1998 Macworld Keynote speech displays brilliant guts and a determined grasp of reality.The Visual And The KinestheticTo present ideas to the world, a salesperson can use tools that are at hand. In the case of Steve, he was visual and wanted to punctuate his ideas with a huge backdrop of points. He also knew that a true Kinesthetic environment [3] was needed to present lasting ideas and concepts. Steve would serve as the Kinesthetic student and presenter in these Keynotes.PowerPoint Did Not Make Steve HappySteve would respect PowerPoint only to the level that in the correct hands it could be a crude yet broken tool. It however did not serve in any real way the Kinesthetic experience of movement and it ran on a lesser operating system,Steve was left with only one product in 1998 for the Macworld Keynote, Concurrence, from Lighthouse Design [4]. This ran on a NeXTSTEP computer connected to a VGA Projector from Sony. He operated the slide show with a custom built RF remote control with four buttons. By contrast the Macworld publisher that introduced Steve clearly used PowerPoint in the most obvious way.The Quicktime Player Before KeynoteConcurrence served a basic purpose for Steve but he wanted more from the system. He wanted it to produce beautiful slides like the great photographic sales presentation slides the Xerox salespeople would use. This prompted Steve to ask his software designers to build something he can uses at his Keynote speeches and gave them a long list of features. In the mean time Steve used the Quicktime Player [5] for most of the presentations. The Qucktime Player formed the basis of Keynote and the custom software the team was creating for Steve. Thus Keynote’s early grandpappy seems to be the Quicktime Player.Steve’s Custom Presentation Software Becomes KeynoteBy early 2001 Steve had a working alpha version of what later became Keynote 1.0 and it was used to present the iPod to the world. Keynote was fully designed organically by Apple from the ground up and it was designed to meet Steve’s exact requirements. Keynote was not originally designed to be a public software release, but the team built something so magical and so complete, Steve was convinced he would release the software to compete with PowerPoint. He particularly loved the dramatic motion effect to impart the Kinesthetic environment he was trying to achieve.Steve To His Staff: This Can’t Crash, Understand?Steve made sure of a great deal of redundancy, for example the back screen projector was actually 3 back screen projectors in perfect registration punching through a bright and crisp image. There were always two projectors on at any moment with one in reserve. The same is true for all the demo computers. There would be a backup that would be operated by a person backstage tracking all that Steve did and it would be swapped if there was ever a freeze or a crash [6].Keynote had to be fault tolerant from day one but there was always two computers running Keynote backstage incase of a failure. To my knowledge, there never was a failure.Steve’s Blue ClickerSteve also had a custom, 1970s era hobbyist looking blue RF remote (called the Blue Clicker) created to operate the whole presentation. This worked fine until during one presentation he burned through 2 remotes. He later moved on to a more robust off the shelf system [7]. Interestingly, even after an iPhone or an iPod could be used as a remote for Keynote, Steve rejected using it.Steve’s Blue Clicker.Keynote ReleasedBy the winter of 2003, Keynote was released as a stand alone package and was later combined with other apps in the iWork package.Early Keynote Icons circa 2003 and 2005.It is interesting to note that the 2008 release icon has a rather interesting story to tell. Steve was quite amused when he found out what it said [8].Steve’s Most Important Sales ToolIf you think about it, you and I got to know Steve during his presentations using Keynote on stage. He would entice, he would tease, he would delight but most of all, he would sell. This is one of the reasons you did not see Steve on Charlie Rose or Larry King shows, he understood the concept of over exposure he also knew it was highly inefficient and ineffective for sales.Steve took his time to let the rest of us have his “god like” presentation powers. With each presentation he even taught us all how to use it in a bold and effective manner. There were times he changed his mind about releasing the product. He truly was torn to give access to what he considered to be his most powerful selling tool, Keynote. This may be true, but how he worked Keynote was perhaps far, far more important.______[1] Apple Unveils Keynote[2] Macworld/iWorld[3] Kinesthetic learning[4] Lighthouse Design[5] QuickTime[6] Behind the magic curtain[7] USB-powered Cue Light[8] What is the text that is written on the Apple Keynote app icon?

Republican state senator and gubernatorial candidate in Pennsylvania, Scott Wagner said, regarding climate change:“I haven’t been in a science class in a long time, but the Earth moves closer to the sun every year — you know the rotation of the Earth. ... We’re moving closer to the sun… We have more people. You know, humans have warm bodies… We’re just going through a lot of change, but I think we are, as a society, doing the best we can.” - Scott Wagner, on radio station, whyy.fm[1]In the words of good ol’ John Oliver[2]:“Clearly, we are not ‘doing the best we can’ because we keep putting idiots like Scott Wagner in positions of power.”Update: Wow, 2.3k upvotes! I’m glad to see that there are so many people who agree with me on the real dangers of putting idiots in power.Footnotes[1] Wagner keynotes for natural gas advocates in Harrisburg[2] Paris Agreement: Last Week Tonight with John Oliver (HBO)